SomethingLatina 2025 Womens History Month Magazine by todowafi

Mariza Elizarraraz

Hady Mendez

Vannessa Vasquez

Rom-Com’s NewestLeading Lady

Señora Calzones

How One Latina is Building a Brand and Empowering a Community

More than Just Toys:

The Cultural Significance of Dolls in Latino Heritage

Las Amazonas de Yaxunah

A Look and Review

BERENICE SOTO

Empowering Women Through Authenticity

Berenice Soto is a firstgeneration Latina leader dedicated to helping women, minorities, and underrepresented communities reach their full potential. With over 15 years of experience in healthcare, she is a certified professional committed to providing quality care and guidance to her clients.

Beyond healthcare, Berenice is an Amazon best-selling author of Lioness Prayers & Affirmations for Women Leaders Volume 2, a collection of stories from women who have overcome challenges with resilience. Her chapter, The Silent Condition, explores self-sabotaging thoughts that hinder growth, encouraging readers to recognize and overcome these barriers.

A Mission to Empower

Berenice started her business to help women embrace their imperfections and see them as strengths. “Every woman leader should feel empowered to be her authentic self,” she says. “By connecting with ancestral energy and the wisdom of the universe, women can unlock their potential and thrive.”

For her, being a Latina entrepreneur is about honoring her heritage and using it to uplift others. “I celebrate the resilience passed down through generations of Latina women and use it to show others that their uniqueness is their strength,” she explains. Her work creates spaces where women can reconnect with themselves,

“Every woman leader should feel empowered to be her authentic self, by connecting with ancestral energy and the wisdom of the universe, women can unlock their potentialthrive.”and

embrace their journeys, and grow together. Berenice became part of the SomethingLatina Women’s Heritage Month Magazine because it aligns with her mission of supporting women leaders. “SomethingLatina is a community focused on breaking barriers and supporting one another,” she says. “I’m excited to collaborate with other women and contribute to the movement of leading with authenticity and strength.”

Heritage and Family

Being Latina is a core part of Berenice’s identity. “As a first-generation Latina, I carry the strength and sacrifices of my immigrant parents,” she says. “My culture, language, and traditions ground me and give me a sense of pride.”

Her biggest motivation is her children. “They inspire me every day with their curiosity and authenticity. Everything I do is driven by the desire to create a better future for them and the next generations.”

A Commitment to Authenticity

Berenice Soto’s work in healthcare, writing, and leadership is all about helping others embrace who they are and find strength in their stories. Through her efforts, she continues to support and empower women to lead with confidence and authenticity.

Cultura Driven Leadership

By Hady Mendez

Lately, I’ve been talking a lot about my experience as a Latina in corporate spaces. When I look back at my 25+ year career, I can’t help but feel like I should have taken up more space, advocated for myself more, and stepped into my power more fully. The truth is I didn’t have coaches or mentors to help me navigate these spaces and it showed. I was often dismissed by my managers when I asked for promotions and not given quality feedback to make me a better team member and colleague.

EN SU CASA LA CONOCEN

I am Hija de Brooklyn and Puerto Rico, the youngest of 4 sisters, and a big time extrovert. I like bright colors, big earrings, and moving my body. I eat well, get lots of rest, and take my vitamins every day. I listen to public radio, love Frank Sinatra music, and look forward to visiting new cities. I have been a podcast guest over 25 times and do public speaking for a living. One of my favorite things to eat for breakfast is gluten free toast with homemade jam. I never miss my mid-morning cafecito.

I worked in corporate spaces, mostly financial services and tech, for over 25 years. I started my career as an engineer and worked my way up the corporate ladder by working hard and keeping my head down. Looking back, I wish I would have kept my head up to better connect with the people around me. It would have enabled me to seek help during times when I was unsure how to take the next step in my career or even what that step should be.

But I’m getting ahead of myself. Let’s start from the beginning.

EN BOCA CERRADA NO ENTRAN MOSCAS

One lesson I learned early on in life was to remain silent to avoid unpleasant situations. As a young girl, my mother would use this dicho to stop me from talking back to my teachers. This dicho also came up if I accidentally said something publicly that was actually a private family matter (i.e la ropa sucia se lava en la casa). So it was no surprise by the time I started my professional career that I would choose to remain silent if I felt my thoughts might offend someone or were inappropriate for the setting I was in. This mindset stopped me from asking for more money, holding others to account for promotions, and disagreeing on the best way to close a

deal with a customer. Even though it was challenging, I realized I needed o abandon this belief to embrace my full potential as a leader.

Another important lesson I gained from my journey is to stop stressing about being liked by everyone. Even as I tried to build my career and reputation, I was very concerned with getting along with everyone. I used to think that being agreeable was essential for maintaining a good reputation. Another important lesson I gained from my journey is to stop stressing about being liked by everyone. Even as I tried to build my career and reputation, I was very concerned with getting along with everyone. I used to think that being agreeable was essential for maintaining a good reputation.

What I discovered is that agreeable people are not usually management material. If you want to move up the corporate ladder, offering a different point of view, with solid supporting data, is often appreciated and respected by other people.

Eventually, I also discovered that some people are not going to like you no matter what you say or do. Oftentimes, the reason they don’t like you is not even about you. It’s about them. When I learned to let go of the desire to be liked and admired, I learned to value my own opinions and advocate for myself more. My mother always used to say “santo que no me quiere con no rezarle basta” and I have to admit, at first it did not resonate with me. Once I let go of the desire to be everyone’s favorite person at work, I grew to really love this dicho.

I learned to spend less time trying to get people to think about me in a certain way and I showed up more authentically. Instead of being someone that contorted herself to what ev-

eryone wanted, I was someone who showed up unapologetically. It was a total gamechanger.

SANTO QUE NO ME QUIERE CON NO REZARLE BASTA

I’ve never been good at taking advice from others. Maybe it has something to do with being the youngest sister and wanting to figure things out on my own. And yet, along the way, I realized that I could go further with the help of others.

I’ve had managers coach me after a customer meeting to help me get better at my craft. Other managers and colleagues have used one-on-one meetings to share something I could have done better or differently. Not all feedback is good feedback. But some of it can be great. My work has almost always been better when I’ve been open to feedback. I recently contributed a chapter to a multi-author book project and received feedback.

through the editing process. While I did not accept all the recommended changes to my work, the edits I took to heart and reflected on - made my chapter better.

They say feedback is a gift. It’s in that spirit that I’ve learned to be open to receiving constructive feedback. One thing that’s been especially helpful to me is being clear on the values that guide me. When I consider the advice of others, I always look at it through the lens of my mission and purpose.

HABLANDO SE

ENTIENDEN LA GENTE

I can’t tell you how many times I’ve

used this dicho with customers and colleagues. Being a good communicator is key to self-advocacy, understanding the perspective of others, getting to the bottom line, and more.

One way I have found to be a good communicator is to be curious. Why do you feel that way? Tell me more about why you say that? Is that the outcome you were hoping for? Asking questions is a great way to connect with others more deeply and get a temperature check on how they might be feeling.

Whenever I sense frustration in others, I use curiosity as my secret weapon to understand what might be going on and how to get things back on track. I’ve learned to be brave and bold in this regard. Most people will shy away from difficult conversations or ignore the elephant in the room. You can really differentiate yourself by being the person who leans into tough conversations with genuine curiosity. hey say feedback is a gift. It’s in that spirit that I’ve learned to be open to receiving constructive feedback. One thing that’s been especially helpful to me is being clear on the values that guide me. When I consider the advice of others, I always look at it through the lens of my mission and purpose.

YA TE PUEDE CASAR

Amigas, I’m grateful to have the opportunity to share my learnings with you here. I can say with certainty that being a leader goes far beyond running meetings or calling the shots. What you wear to work, your shade of lipstick, and the volume of your voice are small potatoes compared to what really matters. True leadership requires profound self-awareness, the courage to speak up, the ability to disregard the need for approval, openness to advice, and a deep connection with others.

Keep reaching for the stars! Let our cultura guide you. Trust yourself and believe in your ability to achieve great things.

ABOUT THE AUTHOR HADY MÉNDEZ

Hady Mendez, Founder and CEO of Boldly Speaking LLC, is a best-selling author, influential Latina speaker, and sought-after ERG coach based in NYC, recognized for her expertise in elevating the professional experiences of women and people of color in the workplace. Throughout her career, which spans more than two decades, Hady has contributed to the success of major corporations, particularly within the high-tech and financial services industries. At the helm of Boldly Speaking, she empowers underrepresented employees to self-advocate and leverage ERG leadership roles to secure advancement at the companies where they work.

Spotlight

LOS ANGELES

SAMANTHA REGALADO-SANCHEZ

Baking with Passion, Purpose, and Perseverance

In the heart of San Diego County, one Latina entrepreneur is redefining indulgence with her handcrafted treats that are as rich in flavor as they are in history. Samantha Regalado-Sanchez, the founder of It’s in the Filling!, has spent nearly 13 years perfecting her craft and sharing her love for baking with her community. What started as a simple idea in 2012 has since transformed into a thriving pop-up bakery known for its signature stuffed cookies, brownies, cheesecakes, tres leches, and cake jars—each bite a testament to her dedication and resilience.

A LEAP OF FAITH

For Samantha, the journey to entrepreneurship was anything but conventional. A sudden life shift forced her to make a tough decision while completing her degree in Hospitality and Tourism Management online. Juggling a full-time job and a rigorous academic schedule became overwhelming, leading her to take a different path—one suggested casually by her mother: “Why not just make cakes at home while you finish your degree?”

That single piece of advice changed everything. On October 12, 2012, Samantha made her way to the local

Costco Business Center, filling her cart with everything she could remember from her culinary school days. What she didn’t realize at the time was that she was not just buying ingredients—she was investing in a future filled with purpose, passion, and perseverance.

A MOTHER’S INFLUENCE

Samantha’s greatest source of inspiration and motivation has always been her mother. A single parent who put herself through school while working multiple jobs, her mother’s resilience and work ethic became the foundation of Samantha’s own drive. “She is my best friend, my unwavering cheerleader, and my forever guiding light,” Samantha says. “Everything I am, I owe to her.”

This deep-rooted admiration fuels Samantha’s commitment to her business and her community. Through every challenge and milestone, her

mother’s example reminds her why she started and why she must keep going.

THE MEANING OF BEING A LATINA ENTREPRENEUR

For Samantha, owning a business is more than just about selling desserts—it is about honoring the sacrifices of those who came before her. As the daughter and granddaughter of Mexican immigrants, she sees her success as a reflection of their dreams realized.

“I am the Latina business owner my parents proudly speak about, the one my late grandfather would excitedly tell everyone about back at the rancho in Guadalajara,” she shares. “Every step I take in this journey is a tribute to them.”

Her business is not just about baking—it’s about representation, resilience, and proving that Latina entrepreneurs belong in every space, thriving and succeeding against the odds.

BUILDING A BETTER FUTURE FOR LATINA-OWNED BUSINESSES

Despite her success, Samantha recognizes the challenges that many Latina entrepreneurs continue to face. Limited access to funding, resources, and mentorship remain barriers that prevent small businesses from reaching their full potential.

“There is still so much that can be done,” she explains. “More access to loans, educational programs, and fee waivers for first-time business owners would make a huge difference.”

Having navigated these obstacles firsthand, Samantha is passionate about advocating for better resources for the next generation of Latina business owners. She hopes that through community support and policy changes, the entrepreneurial landscape can become more inclusive and accessible.

REVTOUR25: A CELEBRATION OF DIVERSITY AND CULTURE

Samantha is thrilled to be a part of RevTour 2025, an event that brings together Latino entrepreneurs, creatives, and visionaries who are determined to uplift and support one another. For her, RevTour25 is more than just a business opportunity—it’s a chance to connect, learn, and foster meaningful relationships within a thriving community.

“Events like this provide invaluable opportunities for growth and collaboration,” she says. “It’s about more than just business—it’s about building a strong, supportive network that celebrates our collective success.”

With a legacy of perseverance, a deep love for her culture, and an unwavering commitment to her craft, Samantha Regalado-Sanchez continues to sweeten the lives of those around her—one delicious bite at a time.

“ROM COM’S NEWEST LEADING LADY”

VANNESSA VASQUEZ

Emmy nominated actress Vannessa Vasquez returns to the big screen in Say a Little Prayer and proves why she’s the rom com lead we’ve all been missing.

Vannessa Vasquez stars alongside Luis Fonsi, Jackie Cruz and a cast of formidable Latine talent in the rom com Say a Little Prayer. The film, which is in theaters now, not only features Latine talent on screen but behind the scenes as well. Say a Little Prayer is both written and directed by Latine talent. This level of representation across all creative levels of the film is a rarity in Hollywood, where Latine talent has long been overlooked and where representation as a whole is severely lacking.

“I didn’t grow up seeing Latinos in a rom com other than JLo. I feel that we are adding to that path that she paved for us to be seen as beautiful, funny, witty, quirky, but with also a lot of heart and passion in our rom coms that we don’t often get from other cultures. We are Latino, we are fun, sexy and passionate. That’s something that I love about us and that we bring to the world.”

The romantic comedy genre currently seems to be in the middle of a renaissance, with romantic comedies dominating platforms like Netflix and Hallmark and the romance literary industry itself experiencing a huge boom. More and more people seem to be craving rom com content the likes of which we have not seen since the early aughts when Jennifer Lopez dominated the genre.

“Rom coms have a very feel good element about them that I believe is truly essential right now. With so many dark stories out right now, sometimes we need something light and positive to keep the balance.”

With the holiday season upon us, this feel-good movie couldn’t have come at a better time. What makes this film so unique however is how it showcases a diversity that should already be the norm. “Proper representation is so important and it’s not until you experience it that you understand why people say

‘proper representation matters.’ As Americans, we are tired of being seen the way other people want to depict us and to tell our stories from their perspective which oftentimes it’s in a negative light. While we aren’t perfect, we also aren’t all criminals, gangsters or terrorists. Latinos have had great contributions to this country and it’s time we start to take matters into our own hands and retell our stories from a place of authenticity.”

It was that same genuine authenticity which was reflected in the script that drew Vannessa to the role.

“It was funny! Right away comedy! And how relatable it was to family and societal pressures of getting married and the fact that it was from San Antonio! I grew up coming here with my grandmother and mom and my family. It truly does have a special place in my heart, San Antonio.”

Say a Little Prayer follows the story of three girlfriends from San Antonio who recite an ancient prayer to find lost husbands, unleashing chaos on their relationships.

“ Latinos have had great contributions to this country and it’s time we start to take matters into our own hands and retell our stories from a place of authenticity.”

“The film is about three women finding love, and the pressures of family to get married that sometimes can be quite comical because I feel that’s something everyone in the world can relate to no matter the ethnicity, class or gender. I hope people are reminded that they aren’t alone and that love is something we all are searching for and celebrate.”

For the Texas native, having the opportunity to star in a film set in her home state was deeply personal. It’s not often that the rich, Tex Mex culture is depicted by Latine talent on the big screen. Say a Little Prayer provided the unique opportunity to tell a universal story while highlighting a unique culture. “I didn’t see my culture represented in any Texas stories other “Sandra Bullock in Miss Congeniality, Julia Roberts in Pretty Woman, and Jennifer Lopez in Maid in Manhattan.

There’s something about all three of those women that they had to look within themselves and heal to understand that they truly deserved good, successful men, and that they can have the full package. I think that’s something my character had to find too, to believe that her prayer was answered and that she deserved a handsome, successful man that truly was kind and respectful also.”

Say a Little Prayer isn’t just a love story; It’s a love letter to our community whose stories and portrayals have long gone overlooked by Hollywood.

And while the film joins an esteemed list of romantic comedies, it stands apart for its cast and creative team

and the rich culture that rarely gets the chance to shine on screen. It’s a universal story uniquely told from a Latine perspective. Plenty has led up to this long overdue moment, but this much is clear: Vannessa Vasquez is the leading lady we deserve.

“I hope you have fun laughing in all the funny moments but also feel proud of who you are, knowing you’re worthy of love and of all your dreams whatever they may look like.”

Anny Sanchez and Les Pena are the visionaries behind Madre Herb & More, a Latina & LBGTQ owned wellness brand that blends ancestral herbal wisdom with modern health practices. Inspired by the remedies passed down from generations of madres, Madre Herb offers nourishing superfoods like Acai bowls, teas, and mindful refreshments designed to nurture both body and soul.

Anny and Less founded Madre Herb & More with the mission to heal naturally and create a wellness space where Latinas can see themselves represented. In an industry often lacking diversity, she saw the need to reclaim space by making holistic wellness inclusive, accessible, and deeply rooted in Latino cultural traditions.

SAN ANTONIO ANNY SANCHEZ & LES PEÑA Meet

her community, and proving that wellness belongs to everyone.

Anny’s entrepreneurial path transforms cultural tradition into opportunity, representation into impact, and passion into purpose. Anny and Les believes that the community can better support Latina-owned businesses by shopping small, sharing their stories, and investing in their growth. They both emphasizes the importance of accessible resources, funding, and networking opportunities tailored to Latina entrepreneurs to help break barriers and foster success.

Joining RevTour25 was an easy decision for Anny and Les. The event represents more than an opportunity—it’s a movement that highlights representation, community, and essential resources for business growth. Madre Herb’s mission aligns perfectly with RevTour25’s vision of uplifting diverse founders and changemakers. Anny is thrilled to share her story, connect with like-minded entrepreneurs, and contribute to breaking barriers in the wellness industry, paving the way for future generations of Latina business owners.

Her mother, a strong advocate for natural healing, played a pivotal role in inspiring Anny’s journey. Naming the brand after her mother honors a legacy of resilience, wisdom, and holistic care that shaped Anny’s values and the essence of Madre Herb.

Being a Latina entrepreneur means more than just running a business for Anny; it’s about carrying forward the strength and wisdom of previous generations, uplifting

The Latina Entrepreneur Revolutionizing Mujeres Group Travel MARIZA ELIZARRARAZ

Mariza Elizarraraz is the visionary founder of Amigas On Tour LLC, a trailblazing women’s group travel business that is transforming the way mujeres explore the world. With over 10 years of leadership experience in Human Resources, including a corporate role at a major tech company, Mariza took the leap into full-time entrepreneurship in October 2023, leaving Corporate America behind to pursue her passion for travel and community building.

Her journey began with a simple but powerful realization—many women longed to travel but faced barriers such as not knowing where to start, lacking

travel companions, or fearing solo travel for safety reasons. Determined to bridge this gap, Mariza founded Amigas On Tour to help women travel with confidence, ease, and a built-in support system con nuevas amigas.

As a first-generation daughter of Mexican immigrants, Mariza’s upbringing deeply influenced her mission. Travel wasn’t a common experience in her household—when it did happen, it meant visiting “el rancho” in Guanajuato, Mexico. But her curiosity and love for exploration never faded, eventually leading her to create a thriving travel comunidad for mujeres with a shared passion for

adventure and cultural exchange.The Moment That Changed Everything

“I remember sitting in front of my work laptop, looking at my calendar filled with meetings, and, and realizing that I wanted more. I wanted to create something that felt meaningful, something that combined my love for travel and my passion for bringing women together,” Mariza recalls.

That moment led her to take the ultimate leap—leaving behind a stable paycheck for the uncertainty of entrepreneurship. “It was scary, but the thought of staying in a job that didn’t fulfill me was even scarier.”

“ I remember sitting in front of my work laptop, looking at my calendar filled with meetings, and...

realizing that I wanted more.”

In just under two years, Amigas On Tour has taken off, selling out trips in record time. In 2024 alone, Mariza has planned over 10 international group trips, including Bali, Peru, Cartagena, Egypt, Thailand, and Tanzania. Her 2025 Turkey trip sold out in under 45 minutes, prompting her to launch a second group due to overwhelming demand. And with the help of her group hosts, Amigas On Tour is offering over 25 group trips in 2025—and counting.

Beyond the Trip: Building a Movement

But Amigas On Tour is more than just a travel company— it’s a sisterhood. “One of the most powerful aspects of this journey has been seeing the friendships formed. Women who started as strangers are now travel besties, supporting each other beyond the trips,” Mariza shares.

Beyond travel, Mariza has cultivated a powerful network of women who uplift and support each other. Whether it’s donating 22 suitcases and over $1,500 to families affected by the Los Angeles fires, hosting events like the Amigas Meditation & Vision Board Night, or organizing the upcoming 2-year anniversary “Fiesta Around the World” celebration in Los Angeles—Mariza ensures that Amigas On Tour is more than just a travel company; it’s a movement.

Looking Ahead: The Future of Amigas On Tour

Mariza’s ultimate vision for Amigas On Tour is ambitious yet deeply rooted in community. “I want Amigas On Tour to be the go-to travel community for Latinas worldwide,” she shares. “I envision a future where we not only host lifechanging group trips but also provide resources, mentorship, and financial opportunities to help women build lives filled with adventure and freedom.”

And for those who have yet to take their first trip? Mariza has a heartfelt message: “I wish for them to know that the world is so much bigger than what they’ve been told and that they belong in every corner of it. I know that fear, financial limitations, and cultural expectations can make travel feel impossible, but I want them to know that it is possible. Whether it’s starting with a trip nearby or manifesting that dream destination, I hope every woman realizes that she deserves to see the world and take up space in it. We’ll meet you at the airport, amiga!”

“My mission is to empower mujeres to explore the world with confidence and ease by creating a safe, supportive and fun environment that personalencourages growth, exchangecultural and amistades.lifelong.”

“Come as Strangers, leave as Amigas”

Q& A

With Mariza

What have you learned from starting your own business?

“Starting Amigas On Tour has been the most rewarding and challenging journey. I’ve learned that resilience and adaptability are essential; there are always unexpected hurdles, but each challenge is an opportunity to learn and grow. I’ve also realized the power of community. Seeing women come together, support each other, and build lasting friendships

has reinforced my belief that success isn’t just about numbers—it’s about impact. Lastly, I’ve learned that you don’t have to have everything figured out to start; taking action and learning along the way is key.”

What sets Amigas On Tour apart from other travel companies?

“We’re not just a travel company—we’re a comunidad. Many travel companies focus solely on logistics, but we focus on connection, empowerment, and cultural pride. Our trips are designed for women who want more than just a vacation—they want deep connections, meaningful experiences, and a safe space to explore the world.”

Your trips sell out fast! What can new travelers expect when they book with Amigas On Tour?

“When you travel with us, you’re not just booking a trip— you’re joining a comunidad de mujeres. We take care of all the details so that you can fully relax and enjoy the experience. Our trips are carefully curated with a mix of adventure, culture, and connection, and every itinerary is designed with women in mind—safe accommodations, thoughtful excursions, and unforgettable moments. You can expect a welcoming community, stress-free travel, and memories that will last a lifetime.”

What has been the most meaningful experience so far?

“One of the most powerful moments was seeing Amigas On Tour give back to communities we visit and to our own local communities. From donating funds to families impacted by the LA fires to supporting small, women-owned businesses abroad, I’ve seen firsthand how travel can be a vehicle for connection, empowerment, and change. And on a personal level, seeing amigas go on their first international trip, push past their fears, and form deep friendships is what makes this work so fulfilling.”

Advice for other women who want to start their own businesses?

“Start before you’re ready. You don’t need to have every step mapped out to begin. The most important thing is to take that first step and trust that you’ll do the work and figure it out along the way. Also, find your community! Surround yourself with like-minded women who support and uplift you. And finally, be patient with yourself. Success doesn’t happen overnight, but if you stay committed to your vision and show up consistently, you’ll see the impact of your work.

ESMERALDA SANTIAGO The Rise From Poverty to Bestselling Author

by Madison Hernandez

Esmeralda Santiago is a Puerto Rican bestselling author known for her works such as, “When I was Puerto Rican,” “Almost a Woman,” and “The Turkish Lover.” For the past twenty-seven years, Santiago has shared her experience of growing up Puerto Rican in America during a time where Latinos faced several hardships, financially and racially.

Through her writing, she has become a voice for immigrant women everywhere, sharing many stories a collective group can resonate with. Her books are often filled with themes of identity, resilience over adversity, and coming of age journeys. These themes are often interwoven throughout her novels and memoirs to portray her bicultural experience that so many can relate to or learn deeply from. Apart from writing award-winning novels, Santiago is also a multidisciplinary artist, entrepreneur, inspirational speaker, and philanthropist.

Her most recognized literary works give insight into her childhood up till her first years of struggling adulthood, begging the question of how did Santiago go from such hardship to becoming the bestselling author she is today? What were her younger years like and how did she rise above all the obstacles she faced in her life? Let’s unpack all of these questions together.

Her Life

Esmeralda Santiago was born in San Juan, Puerto Rico on May 17th, 1948. When she was thirteen, her family moved to Brooklyn, New York. Growing up in an immigrant family had its share of hardships which Santiago highlights in her memoir “Almost A Woman,” (1998) sharing how the family suffered through periods of poverty exemplified by the author’s trips to the welfare office, where she translated her mother’s Spanish so they could obtain benefits.

However, despite the financial hardships she and her family endured, Santiago went on to pursue an education. According to her website she, “graduated Magna cum Laude from Harvard University, earned an MFA in creative writing from Sarah Lawrence College, and has been awarded Honorary Doctorates from five universities.” After completing her degree, she discovered her passion for writing. Her big break came in 1982 when an early essay of hers was first published in “The New York Times,” bringing attention, more published works and eventually her first book deal.

Her Work

Santiago is most recognized for her evocative memoirs, which depict significant moments in her life with depth and unique perspective.

Published in 1993, Santiago’s first memoir, “When I Was Puerto Rican,” provides readers with an intimate look into her childhood. It chronicles her family’s struggles with poverty and the cultural shift they experienced moving from San Juan, Puerto Rico, to Brooklyn, New York. This memoir not only offers insight into Santiago’s early life but also paints a broader picture of the immigrant experience. The book gained critical acclaim and established Santiago as a significant voice in literature.

Her second memoir, “Almost a Woman,” continues her story, focusing on her adolescent years in New York. Santiago dives into the challenges of being a teenager, the complexities of cultural assimilation, and the valuable lessons her mother taught her about entering womanhood.

The third memoir, “The Turkish Lover,” published in 2006, gives readers a glimpse into Santiago’s young adulthood. It describes her intense and transformative relationship with a man she refers to as “the Turkish lover.” Santiago portrays this period as a passionate yet confining experience from which she ultimately emerges stronger and more self-aware.

Since their release dates, the memoirs “When I Was Puerto Rican” (2001) and “Almost A Woman” (2002) have been adapted into television movies by PBS. Beyond her memoirs, Santiago has given lectures and appeared on talk shows, sharing her experiences and perspectives on growing up Puerto Rican in America.

In 2023, Santiago published “Las Madres: A Novel” with publisher, Knopf. She takes a different approach when telling this story, yet continues to explore the same themes of her past writing. Critics have praised it as “a powerful novel of family, race, faith, sex, and disaster that moves between Puerto Rico and the Bronx.” The novel demonstrates Santiago’s versatility as a writer and her ability to capture complex, multi-generational narratives.

Beyond her literary achievements, Santiago went on to cofound Cantomedia, a film and media production company, with her husband. The company has produced awardwinning documentaries and educational films, showcasing Santiago’s diverse talents. Santiago is also a passionate advocate for Latino culture and literature, serving on various boards, promoting Latino writers and artists, and amplifying their voices.

After learning of Esmeralda Santiago’s story and accomplishments, it is no surprise to me that she has achieved such success as an author and cultural advocate. Through her memoirs and novels, Santiago shares her innermost personal feelings about the cultural shifts she experienced, the awkward stages of adolescence, and the complexities of love and identity. Her writing resonates deeply with readers, transcending age and cultural backgrounds. Even if memoirs are not your preferred genre, Santiago’s books are worth reading for their universal themes and relatable storytelling. Her ability to connect with readers on a profound level makes her an inspiring figure and a cherished voice in the literary world.

MEXICAN GOTHIC BECOMES YET ANOTHER HOLLYWOOD CASUALTY

BY EVELISSE LUCIANO

In mid 2020, at the height of the pandemic, Silvia Moreno-Garcia’s novel Mexican Gothic debuted at a time when escapism couldn’t have been more in need. Released in June of that year, the tale follows Mexican socialite Noemi Taboada as she is sent by her father to the countryside to check in on her cousin, Catalina who appears to be in an ill state and is convinced her husband, Virgil Doyle, is trying to poison her. As the mystery of what is happening to Catalina unravels, so too do the Doyle family secrets.

Sounds intriguing? Lots of people

thought so too as Mexican Gothic would go on to become a best seller and was even named by Time Magazine as one of the “100 Bestspeaker, and philanthropist.

Her most recognized literary works give insight into her childhood up till her first years of struggling adulthood, Mystery and Thriller Books of All Time” in 2023. Every outlet from Buzzfeed to NPR touted the book as a scary pandemic must read upon its release. So it comes as no surprise that a bidding war for the rights to develop the novel soon ensued

with Mark Consuelos and Kelly Ripa’s Milojo Productions winning the battle to produce the series along with ABC Signature with the drama series set for release at Hulu.

A popular novel with two celebrity names attached to produce? It seemed like a recipe for success.

Which is why it came as a shock to many when on April 30th of last year, Author Silvia Moreno-Garcia took to her Instagram to announce:

“Hulu did not renew the option for Mexican Gothic: so no show will be made. I appreciate the hard work of everyone in trying to bring it to the screen. Hopefully it gets adapted in the future.”

The news was disappointing to fans, but not surprising to those of us who are used to seeing Latine projects consistently falling victim to the corporate executive manned guillotine. Mexican Gothic is just the latest casualty in an industry where the shortlists, Mexican Gothic was still viewed as disposable by an industry that does not respect Latine stories and has a dismal record at best when it comes to Latine representation. In an industry supposedly focused on the numbers (as is the oft-touted excuse when a corporate entity swings the cancellation ax), they sure seem to be ignoring some pretty glaring statistics.

According to a 2023 UCLA DiversityHollywood Report, horror films made up 4 out of the top 10 theatrical releases for Latines.

chunk of horror audiences are predominantly Latine and Mexican Gothic is no doubt a project that would star Latine talent, why wouldn’t it get made?

The answer may lie in a 2023 Latino Donor Collaborative’s Latinos in Media report which showed that Latine representation in front of and behind the camera is down. That’s right, down. It’s almost impossible to fathom, but it seems we have gone from a small slice of the pie to being fed crumbs all the while being expected to be grateful for it.

The studios that treat us as a monolith expect us to not see ourselves or our stories reflected on screen, but to still turn up to fill seats in a theater or subscribe monthly to a streaming service which does not prioritize us or our stories. What stories and little representation we do have been and can be wiped from existence at the whim of any executive citing cost cutting measures. Even when the source material for a project is one with mass appeal, with a built-in

audience, a proven track record and two celebrities on board to produce it, it STILL isn’t enough to save it. The issue isn’t just that Latine led projects are getting canceled (See: Not Dead Yet, Gordita Chronicles, Primo, etc), it’s an uphill battle to even get our projects made.

For all the work being done by Latines in entertainment to increase representation and opportunities for Latines in the industry, the system itself as a whole remains resistant to change.

With Hollywood actively rolling back its DEI initiatives and deprioritizing diversity as a result, the odds of Latines seeing increased representation in front of and behind the camera seem even more bleak. Perhaps the true horror story doesn’t just lie within the pages of Moreno-Garcia’s book, but instead within the industry that still doesn’t view our stories as worthy of being told. It is as Moreno-Garcia wrote in her book, “The world was all gray, not a hint of color to it.”

Which begs the question, if a sizable

THE LATINE COLLEGE COMPLETION GAP:

Community Colleges have higher graduation rates then four-year Universities

Organizations such as the Hispanic Federation, UndiosUS and the Hispanic Association of Colleges and Universities have provided Latinos with access to educational opportunities. However, in recent years the percentage of Latinos completing their Bachelor’s degree at four year institutions has dropped at alarmingly high rates.

As of January 2nd of 2024 a article entitled Black, Latino Students See 4-Year Completion Drop written by Joshusa Bay stated that the percentages of latinos completing their degrees at a four-year college or university had declined to,

“43.4 percent and 50.1 percent respectively — a 0.5 and 0.2 percentage point drop”. You might be wondering what could cause many Latinos to decide to quit in the middle of completing their Bachelor’s Degree.

“Programs

designed to support Latino students throughout their college experience are needed to bridge the graduation gap. With these programs, students can expect to help in the form of: celebrating differences, boosting confidence, fostering mental health support, encouraging open conversations, promoting healthy practices, and building a healthy support system.”

Community Colleges higher graduation rates:

Studies have shown that when it comes to the percentage of Latinos graduating, Community colleges have a higher rate. UndioUS President Julia Murguía expressed her thoughts on the situation during a panel in Norwalk CA, on July 5th stating that,

The most important thing for a student attending college is to feel they have a community. Speaking from my own experience attending a university can feel overwhelming, the school is large and even with the thousands of activities and clubs provided by the school it can be hard to find a place where you feel like you belong.

Some students may prefer the atmosphere of community college and therefore decide to complete their degree at a two year college instead of a four year university.

In the heart of the candle-making industry, Hazel Hammonds is carving out a space that is not only luxurious and unique but also deeply rooted in community and empowerment. As the founder of Hammonds Cozy Melts (HCM), Hazel is redefining the experience of home fragrance with handcrafted candles and wax melts that provide warmth, relaxation, and a touch of personal connection.

A proud Guatemalan entrepreneur, Hazel started Hammonds Cozy Melts with a vision to inspire and uplift women, particularly Latinas, through business ownership and creativity. Today, she leads a team of four incredible Latinas, including her daughter, who have joined her on this journey. Together, they create small-batch, handpoured products that stand out in the market, ensuring that each scent tells a story of love, culture, and dedication.

From Passion to Business: The Birth of Hammonds Cozy Melts

Hazel’s journey into entrepreneurship was born from a love of warmth and comfort. As she approached retirement, she found herself drawn to the transformative power of candles—how they could create moments of serenity and

GLOWING WITH PURPOSE: The Hammonds Cozy Melts Story Spotlight SAN ANTONIO

beauty in everyday life. Wanting to share this passion with others, she began crafting wax melts by hand, initially for family and friends. However, she soon realized that this endeavor could be much more than just a hobby; it could be a business that reflected her values and cultural heritage.

With the support of her daughter, sister-in-law, and daughter’s best friend, Hazel turned her passion into a thriving business. Hammonds Cozy Melts became more than just a candle brand—it became a space for women to collaborate, grow, and support each other, proving that community and entrepreneurship go hand in hand.

A Legacy of Strength and Resilience

Hazel credits her mother as her greatest role model. Growing up, she watched her mother, a hardworking saleswoman, navigate life’s challenges with grace and perseverance. Her mother’s unwavering dedication to providing for her family inspired Hazel’s own entrepreneurial spirit and taught her the importance of resilience. Now, Hazel carries that same determination forward, using her business to empower other women and encourage them to chase their dreams fearlessly.

What It Means to Be a Latina Entrepreneur

For Hazel, being a Latina entrepreneur is about more than just running a business—it’s about honoring her roots and showcasing the strength and creativity of the Latina community. She believes in breaking barriers, inspiring future generations, and proving that Latina women have the power to build successful, innovative enterprises while staying true to their culture.

“Being a Latina entrepreneur means showing the world that our passion, hard work, and resilience can create something truly special,” Hazel says. “It’s about lifting each other up and proving that we can thrive in any industry.”

Supporting Latina-Owned Businesses

Hazel is an advocate for greater support and recognition of Latina entrepreneurs. She emphasizes the need for more access to funding, networking opportunities, and mentorship programs that help Latina business owners navigate the challenges of entrepreneurship. She encourages communities to shop locally, share Latina business stories, and create spaces where entrepreneurs can connect and grow together.

Joining RevTour25: A Platform for Connection and

Growth

Excited to be part of RevTour25, Hazel sees this event as an invaluable opportunity to connect with fellow Latina entrepreneurs, share experiences, and inspire one another. She believes in the power of collaboration and community, and through RevTour25, she hopes to not only expand her business but also support and uplift other women who are carving out their own paths.

“RevTour25 is more than just an event; it’s a movement,” Hazel shares. “It’s about celebrating our journeys, learning from one another, and creating lasting relationships that help us all thrive.”

SEÑORA CALZONES:

How One Latina is Building a Brand and Empowering a Community

By Evelisse Luciano

Laura Olvera is the chingona behind Señora Calzones, an inclusive lingerie and loungewear company that aims to make every customer embrace their inner diosa.

Laura’s journey as a designer began at a young age. Her maternal grandmother worked in a garment factory as an underwear seamstress. Her grandmother taught Laura’s mother how to sew and her mother in turn taught Laura. This skill, passed down from one generation to the next would have a huge impact on the trajectory of Laura’s life.

“I remember being 5 years old and describing to my mother what I wanted to be for Halloween and she would find pictures and create it for me. In high school, all my dresses for proms, formals, etc were always made by my mom. I would draw on paper what I wanted and she would create it. People always loved my dresses and would ask where I got them, but it never dawned on me that I could do it as a profession.”

formal classes at a fashion institution. But now I realize that that’s actually what makes my designing eye unique and able to see things in a different way than perhaps others.”

In 2020, in the middle of a global pandemic, Laura gave birth to her daughter. Being a new mom has a way of transforming one’s life. For Laura, motherhood not only brought about introspection, but the realization of a dream and

“I hope people feel inspired

know that you don’t have

a certain age, or

weight, or get

longing to feel like their sexuality and expression was acceptable. That they could be both a mother and a sexual being. That being a mother was not the death of an old version of themselves but rather an evolution.”

to be

be a certain

Laura continues, “All bodies are beautiful. We can feel beautiful and empowered in our bodies no matter what stage of life, or age that we are in. So I set out to create a brand of lingerie that was beautiful but most of all that reflected my community and the people of my culture. To show them that it was safe to express themselves in this way and that there is empowerment in that.”

approval from

a specific

person to

feel empowered

and good in your skin.

You

can meet yourself where you’re at with compassion and have admiration for who you were in order to get here. You can acknowledge all the incredible traits and gifts you possess shamelessly without fear of being ‘too much.’ And that we can learn to replace judgment and criticism with curiosity and compassion.”

It wasn’t until years later when Laura would take sewing classes at a local fabric store that the possibility of being a designer for a career occurred to her. While she had always enjoyed the exclusivity of having handmade items no one else or very few people had, she didn’t view herself as a designer. Those classes gave her not only confidence in her abilities, but helped her realize what she had to offer.

“I never thought of myself as a legit designer before that or that I had talent because I never have taken

“I felt like in many ways I was being born again as I slowly rediscovered myself in this new body. Figuring out how this new role as a mother was going to coexist with all the other versions of myself that live within me. And through that journey of self discovery, I realized how many other women of color who were mothers were also struggling with releasing old cultural narratives of what a mother should be like. They were also

Señora Calzones isn’t just a lingerie and loungewear brand. It’s an empowerment brand that doesn’t just talk the talk, but walks the walk. At Señora Calzones, customers of all shapes, sizes and backgrounds are embraced with the hope that the pieces created will help to inspire not just confidence, but acceptance.

“Inclusivity is very important to me because I realized from an early age that some of the harshest critics against women are other women. Because of that, as a woman, a mother, and designer, I feel a desire and responsibility to have my brand be an example of tolerance and body acceptance of other femme identifying people of color. I want my brand to be used as a means of healing this generational trauma of women hating and shaming other women. For that reason, I have very intentionally included women of all ages, life stages, sexual identities, sizes, and backgrounds including sex workers,

the creation of Señora Calzones.

exotic dancers, as well as queer folx. Because we have to be the ones to change the narrative within our own communities first before we expect to see changes in how we are viewed by others.”

This commitment towards fostering acceptance and Laura’s mission of inclusivity are what set Señora Calzones apart from other companies in the market. The majority of Señora Calzones ready to wear pieces range in size from small to 4xl with the brand also offering customization services, ensuring that literally any body can find pieces that will make them feel confident.

“I feel like my brand is very much for the people, by the people. I don’t have a huge budget or a huge marketing team telling me what’s trending or what’s going to sell. It’s all intuition and heart

based. I think about what real issues women of color, specifically Latinas, are facing in their day to day life and what I could offer that would support them with being more in touch with their authentic expression. I’m very connected to my customers and have gotten to know the majority very personally through my in person offerings and via social media. I am always listening and drawing inspiration from my community in this way.”

At Señora Calzones, the pieces aren’t just lingerie, but an extension of the customers themselves. So who is the customer in mind when Laura designs?

“She is a multifaceted, unapologetic chingona who embraces her sexual empowerment at any age of her life and in any phase of her life. She’s a Latina who grew up in a religious household and as an adult, is reclaiming her sexuality and embracing the spotlight shamelessly. She lights up every room she walks into and ignites a flame of inspiration within others. The majority of my clients I would say embody that profile. I also design alot with the past versions of myself in mind. What I would have wanted to wear at different ages, and pivotal moments in my life and perhaps past lives.”

Laura’s designs embrace customers at every age and every stage in life with both ready to wear and custom pieces. Señora Calzones also recently launched a subscription box just in time for the holidays. The “Cutie Booty Subscription Box” is Laura’s way of supporting other Latinx owned small businesses.

“During major holidays, it can be overwhelming trying to navigate

online and find small biz to support and purchase from. So my hope is to make it easier not only for my vendors to be discovered, but for the customers to purchase a mindful gift that not only makes them feel good, but directly supports the local economy rather than a big corporation.“

And if there is any brand that knows about mindfulness and making customers feel good, it’s Señora Calzones.

“I hope people feel inspired to know that you don’t have to be a certain age, or be a certain weight, or get approval from a specific person to feel empowered and good in your skin. You can meet yourself where you’re at with compassion and have admiration for who you were in order to get here. You can acknowledge all the incredible traits and gifts you possess shamelessly without fear of being ‘too much.’ And that we can learn to replace judgment and criticism with curiosity and compassion.”

MORE THAN JUST TOYS:

THE CULTURAL SIGNIFICANCE OF DOLLS IN LATINO HERITAGE

by Madison Hernandez

In the Latino heritage dolls are symbolic and their purpose goes deeper than just providing enjoyment for young children. For example it is a tradition in many Latin cultures that when a young girl turns fifteen she receives a doll on her quinces from her father to mark the end of her childhood. It is important for young children, especially girls, to see themselves, the women around them represented in the toys that they play with because when those girls grow up, they’ll change the world.

Speaking from my own personal experience, I didn’t see myself reflected in any of the dolls that I played with until I got my very first American Girl doll. The brand created a line of dolls which they marketed as the “Just Like You”

collection, as the name suggests children could create dolls that were exactly like them in terms of appearances. My doll had brown hair, dark brown eyes and she wore glasses. I was so excited to finally have a doll that I could relate to. Large toy brands have made progress when it comes to manufacturing toys that represent the Latino community.

Popular brands such as Mattle (which created the Teresa Barbie in 1988), and American Girl (created their first Latina doll Josefina in 1997, and Marisol Luna in 2005) helped young children see themselves represented in the dolls they were playing with. Let’s not forget about the first all Latina Barbie doll brand Las Latinistas which launched in 2023.

MARIA DOLL (MEXICO)

The Maria Doll is a very well known toy in Mexico. She was manufactured in the 1970s and she was the very first doll that represented the Latino culture. According to the website giftswithpurpose, the Maria doll was created by a woman named, “Genoveva Pérez Pascual who lives in San Ildefonso, in Amealco, Querétaro, known for manufacturing beautiful and unique Otomi dolls.” The handmade toy was made from cloth, ribbon, and fabric. This doll was so special to millions of kids who played with her because she represented the beauty of Mexican culture.

MUÑECA QUITAPENA

(GUATEMALA)

(MAYAN ERA-PRESENT)

Similar to the Maria dolls, Muñeca Quitapena (the worry doll) dates all the way back to the Mayan Era. The materials that were used to make the first Muñeca Quitapena doll were items like wood, paper, wire, fabric, and wool.

The website Spanish Academy Antiguena mentions that these dolls were meant to protect children from having nightmares while they slept. The website details how this works, “In private and before sleeping, you should talk to the little doll. Place the little doll under your pillow. The little doll will take care of lightening your load and solving your problems during the night.” These dolls are special because they’re a connection to one of the first civilizations that make up the Latino heritage.

MUÑECAS

LIME

(DOMINICAN REPUBLIC)

Dolls aren’t just items to produce and distribute for profit, they represent some of our happiest moments from our childhoods. Dolls like the Maria and Muñeca Quitapena dolls represent the stories passed down from previous generations, and dolls like the Muñecas Llorens Dolls represent how we preserve Latino culture for the future generations.

LATINAS IN STEM:

WHY COMMUNITY MATTERS

When Dra. Nicole Cabrera Salazar was in middle school, a field trip to the Kennedy Space Center changed the trajectory of her life. Having immigrated from Chile to Miami as a child, Dra. Nicole didn’t get to go on a class trip until the 6th grade where she visited Orlando and the Space Coast.

“I learned about space and space camp. I was good at math and science, but before then, I wanted to be a lawyer. That was the first time I had been really exposed to space and it was a formative experience for me because it took me down this trajectory where I was really interested in science in general, but specifically astrophysics.”

“Having support as a Latina pursuing a career in STEM is crucial as Dra. Nicole can attest. “If I had just one person in my department when I was a PhD student who was supportive of me and who understood what I was going through, I would still be doing science. I would still be in astrophysics.”

An interest in astrophysics set Dra. Nicole down the path of pursuing a career in STEM. After earning her bachelor’s degree in physics from Georgia Tech, she began to pursue her PhD in astronomy at Georgia State. Her experience in academia proved to be an isolating one, with only one other latina in the PhD program when she arrived.

“Definitely it was a very lonely experience because there wasn’t a lot of opportunity to not only speak Spanish, but just also feel accepted. I’ve since left my field and I do DEI consulting now for scientists. The reason for that is I did experience a lot of discrimination and I would say isolation in the field. A lack of belonging

because the culture of STEM was definitely not built for Latine people. So it’s like there’s so many different nuanced ways in which that gets played out. Like for example, the culture around family and even speaking with mannerisms and gestures. I remember there were so many little things I was told about being too loud or too expressive or even the way you dress.”

Coming from a Latine culture that valued community often clashed with the realities and structure of academia where programs are competitive and PhD students can be isolated from those outside of their cohorts. Even top prizes like the Nobel Peace Prize are awarded to individuals, despite entire teams being involved in the work. It is a structure greatly at odds with the values and teachings of the importance of community that is oftentimes so deeply embedded within the Latine community. Which is why it was so seemingly radical to the academic community when Dra. Nicole opted to invite her entire family and members of her community to watch her defend her PhD.

“People came from all over the country. My sister came in from California, my parents came up from Miami, all my siblings were there. I had friends call off of work and it was like literally all of them standing in the room. But I noticed when other colleagues of mine defended, their family’s were not present. And to me it seemed like a cultural difference because to me, this accomplishment is not just mine. It’s my whole community’s accomplishment. I had people come who were in sociology classes with me that I attended on the low. People from the multicultural center and the Latino association were there and it was interesting because normally people might invite their partner, but not their entire family.”

While some were impressed with the turn out and decision to include her community in her achievements, Dra. Nicole’s decision to host a reception following her defense was met with resistance and discouragement. The idea was a cultural practice she had observed when working overseas in France.

“I did part of my PhD in France and over there when they do PhD defenses, it’s very much your whole family comes and they bring food from their region or from their country and it’s a whole thing and then they bring out the person and they announce them as a new PhD. I was like ‘oh my God, i want to have that at my defense’ so I organized this whole thing.

I got a little bit of pushback. It was interesting because I got a spectrum of reactions for that even though for

me, it was like this is a celebration and it’s a time for my family and community to come together on this. It is an accomplishment, but that was not the vibe.”

Wanting to celebrate one’s achievements with the people who have supported them along the way shouldn’t seem like such a radical idea. People come together to celebrate birthdays, marriages and journeys into parenthood, so why shouldn’t professional milestones be met with the same fanfare? Especially when said achievements involve years of sacrifice and hard work. Is the world of academia so rooted in conformity that anyone or anything that stands out from what has been deemed the norm is othered and frowned upon?

According to a 2018 study by the Pew Research Center, Latines made up only 8% of the STEM workforce with Latinas holding less than 2% of STEM occupations. With such little Latina representation in the STEM field, confronting stereotypes and culture differences both in the field itself and in academia seems almost an inevitability.

Latinas are vastly underrepresented in STEM, a field where approximately 65% of the workforce is white according to the U.S. Census Bureau. If a racial or ethnic group isn’t adequately represented in the field, it means there is less likelihood of finding others of similar backgrounds and shared experiences to build community with. There is also a greater chance of experiencing discrimination and a lack of representation in decision making positions which is crucial.

How can such a growing field hold such little Latina representation?

A 2022 Pew Research Center study on Hispanic American Trust in and Engagement with Science found that “many Hispanic Americans report that scientists as a group have limited openness to Hispanic people in the profession.”

The study found that approximately one quarter of Hispanic Americans considered scientists to be welcoming to Hispanics and fewer than half of those surveyed believed that science was an area where Hispanic Americans have reached the highest levels of professional achievement. It is a statistic which has sadly matched up with Dra. Nicole’s experiences.

“I did work really hard and if you see the list of my accomplishments, I was very successful, but I was not treated as such the same way that my white peers were. And no amount of excellence, no amount of accolades or awards would have changed that because the environment itself was not suited for somebody like me. In fact it was built literally on the exclusion of marginalized people. So of course the system is gonna be self perpetuating.”

shot off this idea of being like ‘I can do this’ because my teacher was a native Costa Rican. Because I was like oh it’s all white men in the field and that’s not something that I can be and so my teacher really showed me that anyone can be a marine scientist.”

Norah’s career trajectory into STEM wasn’t as direct a path as Dra. Nicole’’s, but she faced similar discriminating barriers all the same.

“I almost quit marine science after graduating college because I didn’t understand how to get into it because I’m a first generation college student. I felt like I was figuring all of this out on my own and it just seemed so daunting sometimes.” With no clear guidance on how to pursue a career in marine biology, Norah began looking into attending graduate school. Although more schooling wasn’t something she was keen to do, it seemed like the only path to achieve her dreams.

Dra. Nicole is not the only Latina to experience pushback and discrimination in the STEM field. It is an experience which is unfortunately all too common. Just ask Norah Mendoza.

Since childhood, Norah had dreamed of becoming a marine biologist. It was a goal which for a time had seemed unattainable until a study abroad trip to Costa Rica proved fateful.

“When I was younger, I always said I wanted to be a marine biologist, but I didn’t know what that meant.” A Spanish Major at Winthrop University at the time, Norah enrolled in a tropical marine biology course in Costa Rica. This course would not only reinvigorate her interest in marine science, but would change her career trajectory entirely.

“Studying abroad to meet my requirements really just

“I emailed a bunch of universities and there was one in Florida and I met with the main chair of admissions and I told them about some of my experiences. I was like ‘hey, I have this experience in marine science, how do I get into grad school?’ And of course it was a white man and he was like, ‘It would actually be laughable if you applied for grad school.’ And I was like ‘I’m sorry? I have some stuff. I’ll work, I promise. I know this is what I want to do.’ And he was like ‘no, like I said, it would be pretty laughable. You don’t even have a science degree.’”

The dismissiveness she received coupled with the active discouragement from pursuing her dreams was crushing for Mendoza.

“I remember I just started crying. I was in the library in my hometown and I just hung up. I was like well, this isn’t a path for me and I guess I’m only going to get to do internships where I have to pay for them and that’s going to be my life. And then a week later, I was listening to a podcast called “So You Wanna Be a Marine Biologist” so I could hear about biology and could feel connected. And Jasmine, who is my boss now but is one of the CoFounders of MISS, was talking about MISS. And I was like oh my god, this is it.”

Minorities in Shark Sciences (MISS) was founded in the summer of 2020 by four black women working in the field of shark science who felt isolated and unwelcomed in shark and marine sciences. Connecting on social media through the #blackinnature hashtag on X (formerly known as Twitter), the women shared their experiences and joked about starting a club. They founded MISS with the goal of seeing the representation of gender minorities from historically-excluded communities of color in shark, ray and other marine sciences become the norm rather than the exception.

“After finding MISS I felt very supported and I knew that they had my back in this no matter what. Right when I joined, I had this supportive network of people. I told Carlee and Jasmine the first time I met them about what had happened and they were like no. If you want to do it, you have the access to do it. We are here to help. We have all of these connections, we have all of these experiences. You can make it happen, you just have to put in the work.”

Being told by experts in the field that her dream was not laughable, but rather achievable was life changing.

“Having someone in the field who looked like me and who had the reputation that Jasmine and Carlee had of being actual scientists saying yeah what? That man’s hilarious. That’s not real’ was such a game changer where I was like okay, this is something I can do.”

Through her membership with MISS and with their support, Norah was able to attend a shark conference in Spain, go on a week long field course in Cape Cod to do

work with white sharks, work with stingrays in Myrtle Beach and build up her resume to where she was able to get a job doing coral restoration as a scientific diver in the Florida Keys for a year.

Her journey has now come full circle as Norah now works for MISS serving as their Program Coordinator, creating educational programming and opportunities for future generations of STEM leaders. “I get to work for the organization who made me realize I can be part of that field.”

She continues, “It’s just been such an amazing experience to now be able to understand where students are coming from whenever they join this organization and be like, ‘I was there. I was a member for 3 years. Now let me help you so you don’t have to face the same hate that I did or you don’t have to pay for your experiences. We have those for you, you just have to apply for them.”

While her experiences in academia would prove to be isolating, Dra. Nicole became committed to ensuring that others wouldn’t have to experience what she had. “I had been so hurt by academia. I saw a lot of women of color, specifically black women get pushed out of STEM all together and I wanted to make sure what happened to me and what happened to them, didn’t happen to other marginalized people. And that’s why I started Movement.”

An astrophysicist turned social impact entrepreneur, Dra. Nicole’s business Movement Consulting works with universities, research institutions, and tech companies who are committed to supporting marginalized scientists but may not know where to start.

“I work with people who are heavily privileged, but they know that there’s an issue. They know there’s a problem, they want to change it, they just don’t know how.”

Enter Dra. Nicole and her team. “They learn how to unlearn their own internalized homophobia, racism, xenophobia, etc, they know how to learn about experiences they do not have. They know how to orient themselves in terms of the power hierarchy and understand their own privilege and power. They understand how other people’s identities and

power in other ways come into play and now they’re able to do that work themselves.

They’re able to then carry the torch and they’re able to influence. Maybe it starts with their own research group, or their group chat or their faculty meetings, but then the people that they influence have the power to influence more people.”

Through Movement Consulting Dra. Nicole and her team have worked with students, faculties and scientific leaders from over 30 universities and organizations across North America and Europe to help transform academic environments into nourishing spaces for marginalized people. It is work which is not only necessary, but crucial for the future of STEM.

That same 2022 Pew study on Hispanic Americans Trust in and Engagement with Science found “A larger share of Hispanic college graduates working in STEM than in the general population of STEM workers say they experienced some form of mistreatment in their STEM schooling including being treated as if they couldn’t understand the subject matter, made to feel like they don’t belong or receiving repeated negative comments about their race.”

Experiences like those had by Dra. Nicole and Norah Mendoza are in fact not the exception in STEM, but rather alarmingly they appear to be the norm.

The STEM field is filled with stories of Latinas who felt like they wanted to quit or who were pushed out as a result of the unwelcoming environments they were in. For Dra. Nicole it isn’t just a matter of equity in STEM, but so

much more.

“I feel like it is a matter of justice to make sure that people who deserve to just live their lives, do whatever job they want to do, do that without any sort of obstacles or barriers. I feel this way about every industry, it just so happens that my trajectory was in STEM, so my work has been mostly in STEM and academia. People should have access to STEM. It should be a human right that we should have access to education because STEM can be a great equalizer.

Many Latinos, many people of color, many marginalized people come from low income backgrounds and a lot of the higher paying jobs are in STEM and technology especially. For me it’s a matter of justice. If you don’t have access to that kind of career, you’re not gonna be making as much money and therefore the wealth and income gaps are not going to close.”According to The Bureau of Labor and Statistics, employment in STEM is expected to grow at double the rate of overall employment through 2031.

If the future of employment opportunities is in STEM and the demographics of the United States are changing to where Latines are no longer the minority in the country, then surely Latina representation in STEM will continue to grow with time. While the journey to equal representation in STEM may be a long one, organizations like MISS and Movement Consulting are doing their part to help support Latinas and other members of underrepresented, marginalized groups in STEM to ensure that they receive the support and understanding needed during their pursuit of STEM careers.

“Community is the thing that is going to make a difference on whether you stay or whether you leave.” Explains Dra. Nicole. Finding people and organizations who can support you along your journey in STEM is crucial. Take it from those speaking from experience.

“Leaning on your support systems and trying to find that community whether it be MISS or whether it be others who may look like you in your area or in your field, I think that support system is the most important part because it can be very heavy sometimes. Just keep going.”

It’s inspiring Latinas like Dra. Nicole Cabrera Salazar and Norah Mendoza who are helping to pave the way for other marginalized groups and trying to ensure that others don’t face the same barriers, discrimination and isolation in STEM that they did. They aren’t just talking about changing the future of STEM, they are the change

LATINO COUSINE IN A RIVERTOWN

Madison Hernandez

One of the many aspects of the Latino culture that we all share is the joy that food brings us. Although Latinos share a lot of the same qualities, we don’t all eat the same foods. So, to have two restaurants that represent both cultures that make up a large population of the Latino Community especially in an area that already has restaurants that represent different ethnicities such as Greek, Korean, Chinese, and Indian, is incredible!

I’ve eaten at both of these restaurants with my family many times, and I can say that not only do we love the food

but we love the atmosphere of both places. Take my advice if you want great quality Latin food but don’t want the stress and inconvenience of traveling into NYC, try one of these restaurants, you won’t regret it.

One of the perks of growing up in a rivertown in New York is that the distance is far enough that we can enjoy the peace and quiet of our town and still enjoy the nightlife without traveling all the way into New York City. It’s Friday night and you want to enjoy some delicious food but don’t want to travel far. My opinion, you should check out the

Cube Inn Bar and Restaurant or The Taco Project, both of which are in Tarrytown New York.

History of The Cube Inn

The Cube Inn was created by husband and wife Bebe and Megan Gonzalez after taking a trip to Cuba.

In an interview with Westchester Magazine Gonzalez stated his initial inspiration for the restaurant, “I went into the kitchens, talked to the chefs, and though the resources are slim, they were inventive and made a lot with a little. It was exciting to see…

Photo by Clarence Morey III

The food is a culmination of cultures French, Spanish, African, Island,” Since its opening in 2020 The Cube Inn has become an increasingly popular spot not only to eat but for celebrations as well.

Their Instagram page (@thecubeinn_ ny)shows highlights of the food and drinks they’ve served for special occasions such as Halloween, Super Bowl, and Valentine’s Day.

Their menu includes a variety of delicious Cuban cuisine such as Empanadas, Tostones, Ropa Vieja, Masitas de Puerco, and Camarones Al Ajillo. As for dessert the options include, Flan, Key Lime Pie, and Tres Leche. If I’m at the Cube Inn on a Friday night I will order the Ropa Vieja with a glass of either Sangria and for dessert, I enjoy the Tres Leche with a cup of coffee.

History of the Taco Project

The concept for this restaurant was created by high school friends Nick Mesce, Carmelo Milio, and Sebastian Aliberti. According to an article published by the RiverJournal, the very first Taco Project restaurant opened in Tarrytown, New York 2014.

On the day of their Grand Opening co-creator Nick Mesce expressed his gratitude to the community, “The Taco Project specializes in foods of the highest quality from the freshest ingredients at a reasonable price point. We have a highly-trained and motivated staff that is committed to the success of The Taco Project.”

Since then, the Taco Project has been one of the most popular restaurants in the small town with more and more customers coming in every

day. The popular rating site Yelp gave this restaurant 4 stars out of 5. I personally would give the restaurant a similar rating because of their quick service, and great food.

The Menu

\The menu offers its customers a variety of delicious Mexican-style food. Dinners have the choice between Tacos (obviously since

it’s a taco spot), Burritos, Burrito Bowls, Quesadillas, and for dessert the options are Churros, Coconut Tres Leche or Flan. My family and I normally take out from this spot because it’s always packed! My favorite dish from the Taco Project is the Cheese Quesadillas with fries and a side of rice and beans.

I’ve been going to both of these restaurants for a while and I have to say that both have delicious food and the services are great. If you asked me to choose which restaurant is my favorite I would say the Cube Inn. Every time I step into the restaurant I feel the vibrations of the music coming through the speakers. The place is crowded with customers sitting at the bar watching sports, or conversing over glasses of Sangria. This place is the type of place where you’ll want to stay until closing time because you’re too busy enjoying yourself to notice the time passing by.

If you’re ever in Tarrytown, come into the Cube Inn and I promise you won’t be disappointed.

Spotlight SAN ANTONIO CAROLINA DURAN Redefining Beauty and Business Through Beard Journey

In a world where entrepreneurship is both an art and a science, Carolina Duran has mastered the balance of innovation, passion, and perseverance. As the founder of Beard Journey, a premium line of natural beard and women’s hair oils, she has turned a vision into a thriving business that prioritizes quality, community, and empowerment. With a keen eye for innovation and an unwavering dedication to excellence, Carolina is not just building a brand—she’s shaping an industry.

The Birth of Beard Journey

Carolina’s entrepreneurial spirit has always been fueled by a desire to create meaningful change. Recognizing a gap in the market for high-quality, natural beard and hair oils, she saw an opportunity to combine her passion for skincare with a commitment to sustainability and wellness.

“I’ve always been drawn to entrepreneurship, driven by a passion for innovation and a desire to make a meaningful impact,” she shares. “When I saw an opportunity to turn my passion for natural skincare into a business, I knew I had to take the leap.”

Since its inception, Beard Journey has not only offered premium grooming products but also fostered a loyal community of customers who share the brand’s values. From carefully formulating signature blends to creating an inclusive space for men and women to embrace self-care, Carolina has ensured that her business is more than just a product—it’s a movement.

A Legacy of Strength and Inspiration

Behind every successful entrepreneur lies a foundation of resilience, and for Carolina, that foundation was built by her parents.

“My parents were and always will be my role models,” she states. “Their hard work, dedication, and unwavering belief in me shaped the person I am today.”

It is this deep-seated appreciation for family values that continues to influence Carolina’s approach to business. She views her work as an extension of her heritage, ensuring that every success honors the sacrifices and lessons passed down to her.

Embracing Latina Entrepreneurship

For Carolina, being a Latina entrepreneur is more than just a title—it is a responsibility, a source of strength, and a call to action.

“Being a Latina entrepreneur means embracing my cultural heritage and using it as a source of strength and inspiration. It’s about staying true to my roots while innovating and pushing boundaries,” she explains.

She acknowledges the unique challenges that come with navigating the business world as a Latina but refuses to let those challenges define her. Instead, she has learned to transform obstacles into stepping stones, using her resilience and determination as fuel for success.

• Offering financial resources like loans and grants specifically for Latina-owned businesses.

• Educating the public about the unique barriers Latina entrepreneurs face.

She also calls for structural changes, such as greater representation of Latina business owners in leadership roles, more funding opportunities tailored to their needs, and dismantling systemic barriers that hinder access to capital and resources.

“By implementing these changes and providing support, we can create a more inclusive and equitable entrepreneurial landscape that allows Latina-owned businesses to thrive.”

RevTour25: A Platform for Connection and Growth

As an advocate for Latina entrepreneurship, Carolina is eager to be part of RevTour 2025, an event dedicated to fostering collaboration, inspiration, and growth within the Latino business community.

“I’m excited about the opportunity to be part of RevTour25 because I’m passionate about empowering Latina entrepreneurs and inspiring a new generation of leaders,” she shares.

She sees RevTour25 as a unique platform where business owners can exchange ideas, learn from one another, and build lasting connections. More than just an event, it represents a movement towards stronger representation and support for Latina entrepreneurs.

“For me, being a Latina entrepreneur is about building a business that honors my family’s values and gives back to my community. It’s about creating a legacy that will inspire future generations.”

Supporting Latina-Owned Businesses

Carolina is deeply invested in advocating for more support and visibility for Latina entrepreneurs. She highlights the need for:

• Amplifying the stories and achievements of Latina business owners.

• Increasing access to mentorship and industry experts.

• Creating spaces for networking and business growth.

“Ultimately, I believe that RevTour25 has the potential to be a game-changer for Latina entrepreneurs, and I’m honored to be a part of it.”

LAS AMAZONAS DE YAXUNAH

REVIEW

By Daisy Tornel

Las Amazonas de Yaxunah is a documentary about strength and resilience. Proving that women can break barriers one day at a time. This documentary takes place in Yucatan, Mexico, a part of Mexico where indigenous women still practice their Mayan culture to this day. While women are expected to maintain a certain lifestyle, sexism is still common in certain areas and women are expected to only do housework. This documentary shows the women of Yucatan reinventing themselves one pitch at a time.

It all started when the women of Yucatan wanted to be known for more than just their occupation as housewives. Men around them suggested for them to start doing zumba as a hobby because “women don’t belong in sports”. They began playing softball at the park by catching balls with their bare hands and wearing no shoes. While still wearing their huipils and using handmade bats, they began forming teams and playing amongst themselves. The name ‘Las Amazonas’ represents strength and warriors. Despite the fact that Las Amazonas had very little resources they challenged cultural norms and redefined themselves as women in sports. Their strength and determination led them to compete around the world and play against other women.

They faced challenges during their journey but they never gave up. And after a long battle Las Amazonas were finally granted their own field and permission to play ball without the men objecting to it in their hometowns. As of today they are fulfilling their dreams of playing ball and hope to continue to advocate for women in sports in mexico. The director ‘Alfonso Algrara’ quotes “They inspired La Liga del Cambio, that is a league that right now has 160 teams, only women.” Their team ranges from ages 13-62, showcasing that no matter what age you are, you can still chase your dreams.

REVIEW

By Bri Cacho

Las Amazonas de Yaxunah is an inspiring documentary that shines a light on the determination of a Mayan women’s softball team from the Yucatán region of Mexico. Narrated by Yalitza Aparicio, the film follows the incredible journey of 26 passionate players, aged 13 to 62. Through their journey, they overcome extreme challenges to pursue their passions and break generational barriers.

The film opens with a powerful reflection on the societal expectations faced by the women: “I always wanted to study, but they told me women can’t go to school,” and “A woman should stay at home.” These statements set the tone for the narrative, highlighting the gender biases the women of Yaxunah had to confront. The origins of Las Amazonas de Yaxunah were sparked by a woman’s refusal to conform to cultural standwards. This rebellious act led to a viral video and invitations to play tournaments across Mexico. The documentary captures the team’s travels and the mistreatment they faced as Indigenous women, which only fueled their determination to continue playing softball and to advocate for inclusivity.

Despite being told that “sports are for men, not women” and being encouraged to dance Zumba instead of playing baseball, the women of Yaxunah refused to be limited by societal norms. By breaking molds and setting new standards, these women inspire future generations through their journey from traditional roles to becoming pioneers in their community. Las Amazonas de Yaxunah is a must-watch film that offers a powerful message about gender equality, fighting for one’s dreams, and proving that women can achieve anything they set their minds to.

REVIEWED BY YOVY

SHORT FILMS REVIEWS

DANIELS

BIONICO BACHATA

DIRECTED BY YOEL MORALES

Initially, I mistook it for a documentary, only to realize later the mockumentary style that the actors portrayed their roles so well that the film appeared real. The drama-comedy revolves around Bionico, a drug addict who is attempting to clean up his act before his girlfriend “La Flaca” is released from rehab. The storyline follows Bionico, who is determined to do whatever it takes to win back his girl. Along the way, he is accompanied by his friend and sidekick, Calvita. To achieve their goal, Bionico and Calvita encounter a series of problems and fights, resorting to hustling to make money. It is a story of a man’s unconventional and humorous quest to win back the love of his life.

Initially, I believed that La Flaca was merely a figment of Bionico’s imagination or a result of his drug use. However, I soon discovered that she was real, and there was a shared history between Bionico and La Flaca. Throughout trials and tribulations, Bionico has to make critical decisions for himself. While there is nothing humorous about drug addiction, the cast of actors effectively depicts the emotions of loss, pain, and loneliness, convincingly portraying the human experience. Does Bionico succeed in winning back his girlfriend? Yes, but you’ll have to watch the film to learn more. That’s all I can reveal without spoiling it for you.

PAPER BUTTERFLY

DIRECTED BY RAFAEL MEDINA ADALFIO

I recently watched the documentary “PAPER BUTTERFLY,” directed by Venezuelan-born filmmaker Rafael Medina Adalfio. The film follows the stories of Nelson, a Venezuelan truck driver, and the Quiroz family of farmers as they struggle to make a living in the Andes region amidst pervasive corruption.

The film portrays the harsh realities of Nelson and the Quiroz family. Nelson works tirelessly as a truck driver, making the journey from his town to Caracas six days a week, while the Quiroz family deals with the challenges of maintaining their farm. The documentary also highlights the difficulties in accessing commodities such as agriculture, energy, and metals in Venezuela, a country rich in oil but with a volatile farm market and limited resource access.

REVIEWED BY YOVY DANIELS

The documentary offers a glimpse into the lives of Maria (from the Quiroz Family), a nine-year-old girl, and her little brother, Jose, providing a poignant view of life in Venezuela. Despite the challenges facing the country, the film emphasizes the resilience and humanity of the people despite their lack of privileges. Ultimately, the film’s resounding message is that despite the harshest of political and economic struggles, people will do whatever it takes to not just survive, but to thrive.

PRODIGAL DAUGHTER

DIRECTED BY MABEL VALDIVIEZO

This documentary by Mabel Valdiviezo is quite literally a work of art in all its senses. From start to finish, the filmmaker’s connection to the arts is evident. While initially a bit distracting, by the end of the film the purpose of every decision made by Valdiviezo to deliver her story the way she did is evident beyond a shadow of a doubt.

Valdiviezo centers her own story as an undocumented immigrant unable to return to her native Peru for 16 years at the heart of the film. She explores the circumstances that led her to not only leave her homeland, but to not have any contact whatsoever with her family since her departure. Through intertwining the historical context that surrounded her life, along with personal challenges and sacrifices, Valdiviezo is able to relay a type of catharsis that occurs only once she does finally return to Peru. The story unfolds over many years and trips after the initial return “home”.

REVIEWED BY SYLVIA ROLDAN

A message that stood out was how assumptions and shame can play a role in relationships when there is zero communication. There is ultimately no way to know what others are thinking or feeling when there is nothing to go on. All that is left are an infinite number of scenarios that may or may not be happening.In the end, it is the reunion with the family and subsequent conversations that clears things up for Valdiviezo and her family. New opportunities were formed and dreams were realized as a result of finally being able to leave the US, knowing that she would be able to return.

REVIEWED BY BRI CACHO

MEMORIES OF A BURNING BODY

DIRECTED BY ANTONELLA SUDASASSI FURNISS

Memories of a Burning Body is an inspiring exploration of woman empowerment and the societal taboos surrounding sexuality in Latin culture. The film centers on a 65-year-old protagonist who revisits her past, reflecting on the intertwined lives of Ana, Patricia, and Mayela. Through these memories, the film portrays the challenges women faced growing up in a repressive era—challenges that persist even today. Ana’s character serves as a powerful voice for the voiceless, advocating for conversations about sexuality that should be common but are often silenced. The narrative unfolds in her childhood home, where she still resides, emphasizing themes of femininity, resilience, and the societal expectations placed on Latin American women.

The plot navigates through memories filled with challenges, unspoken rules, and moments of realization. As Ana reflects on her past, she confronts the times she regrets not speaking up about her trauma and how these unspoken experiences continue to haunt her. She states, “Time is like a bubble, it’s not linear, you keep going back to those memories,” capturing the film’s exploration of how past experiences shape the present. Additionally, the film incorporates the well known phrase “calladita te ves mas bonita,” reflecting the societal pressures for women to remain silent and conform to traditional gender roles.

Ultimately, the film portrays the concept of starting over, highlighting that it’s never too late to use your voice, and live for yourself. Memories of a Burning Body is a must-watch film, blending heartfelt and authentic performances with Antonella’s graceful storytelling. The film addresses complex societal issues, reflecting on the silent struggles and resilience of women.

SAY A LITTLE PRAYER

DIRECTED BY

PATRICK

PEREZ VIDAURI

REVIEWED

Friendship, love and an ancient prayer unite to bring you a romcom with a different twist Director Patrick Perez Vidauri introduces three best friends: Vannessa Vazquez (Divorce Bait), Jackie Cruz (Orange is The New Black) and Vivian Lamolli (East Los High) in this new tejano film that is about three best friends on their journey to find true love but when a love interest gets in between friendship they discover that maybe St. Anthony was wrong after all.

St Anthony is the patron of ‘all lost things’, including husbands. Adela (played by Vannessa Vazquez) is a successful gallery owner in her 30s, focused on her dreams and goals. Although it seems like everything is going well for her, Adela’s religious family becomes worried that she hasn’t met her future husband and that he might be lost.

After praying the ancient prayer to find her husband, Adela and her friends are in for a surprise. This film was full of laughter and overall had so much Latino representation. Jackie Cruz, who is known for her role as (Marisol “Flaca” in Orange is The New Black), stated quote “I loved it, it’s a different role for me. She got to play dress up. That’s something I haven’t done. It’s about friendship, it’s about love, it’s about a lot of cool stuff that you know Latinos don’t get to see that we are, we’re funny, we’re romantic too.”

REVIEWED BY SYLVIA ROLDAN

UNIÓN DE REYES

DIRECTED BY YOEL MORALES

I have watched many short films in my life. However, there are only a handful of them that have left an indelible mark in my being. Unión de Reyes is at the top of the list. It is on the longer side of the genre, coming in at 34 mins. Director Danny Pino, of Mayans M.C. and Scandal fame, hit out of the ballpark with his representation of the Cuban American experience. In addition to directing, he stars as David, the accomplished first generation Miami cubano whose world is about to be turned upside down in more ways than one.

Pinto did a superb job of using every character to represent a different perspective of the Cuban experience, whether it was his father’s passionate disapproval of the politics of the island, his madrina’s no nonsense let-me-pick-the-worsttime-ever-to-reveal-a-family-secret attitude or his wife’s commitment to offer him another way to view the shocking news of a lifetime he receives. He also makes sure to include a view of Cuba from an insider’s perspective.

All in all a beautifully done short. It was packed to the brim with soul, cultura and above all else, LOVE.

YADIRA SANDOVAL

My Candy Plug: The Sweet Success of a Mother-Daughter Duo

Spotlight SAN ANTONIO

In the heart of Texas, My Candy Plug is redefining the candy game. Founded by Yadira Sandoval and her daughter, this dynamic small business has taken the viral TikTok candy craze and turned it into a movement of entrepreneurship, innovation, and cultural pride. Specializing in the wildly popular Sour Gushers and Pickle Kits, My Candy Plug is more than just a sweet treat—it’s a symbol of resilience, creativity, and family-driven success.

From Late-Night Inspiration to Thriving Business

The idea for My Candy Plug was born during a late-night TikTok scroll, where Yadira saw others promoting and selling Sour Gushers. What seemed like a simple venture quickly turned into a booming business. Within just two months, My Candy Plug was booked every weekend, attending events, sampling their unique flavors, and selling out of their products. The business’s rapid growth is a testament to Yadira’s vision and determination to create something special alongside her daughter.

Honoring Heritage Through Entrepreneurship

For Yadira, being a Latina entrepreneur means much more than running a successful business—it’s about representation, empowerment, and breaking barriers. She credits her parents, immigrants who built a life from scratch in a new country, as her greatest role models. Their resilience and work ethic continue to fuel her drive to make My Candy Plug a household name.

“I represent all Chicanas and the ability to reach new heights where our predecessors and minorities never thought we could”

Yadira shares. Her mission extends beyond selling candy— she’s creating a legacy for her family and a blueprint for young entrepreneurs to follow.

Building a Community for LatinaOwned Businesses

As My Candy Plug continues to grow, Yadira is passionate about fostering a supportive network for Latina entrepreneurs. She envisions a more inclusive entrepreneurial landscape in Texas, with increased access to resources, representation in leadership, and dedicated spaces where Latina business owners feel welcome and empowered.

“I would love to see more events in Texas showcasing Latina-owned businesses,” she says. “An inclusive San Antonio downtown enclave for Latina entrepreneurs would be a game changer.”

A Must-See at RevTour25

Yadira is bringing her passion and energy to RevTour25, a celebration of culture, community, and entrepreneurship. For her, this event is the epitome of what My Candy Plug represents—bringing people together through creativity, hustle, and the love of good food.

“RevTour25 is the epitome of our culture, bringing us all together from artists to small vendors to celebrate who we are and the things we love. We deserve this, and I wouldn’t miss it for the world,” she says.

IRENE OSEGUERA GUERRA ATHLETICS & BREAKING BARRIERS IN FITNESS:

In a world where representation matters, Irene Oseguera is making waves in the fitness industry. As the founder of Guerra Athletics, a Latina-owned athletic brand launched in 2023, Irene is on a mission to create space for the Latinx/e community in a field where it has long been underrepresented.

For Irene, Guerra Athletics is more than just an apparel brand—it’s a movement. The name “Guerra,” meaning “war” in Spanish, embodies the brand’s mission: to go to war with the athletic industry and carve out a space for Latinx/e athletes and fitness enthusiasts. Inspired by her family’s tireless work ethic and deep cultural roots, Irene took a leap of faith to build something of her own, transforming her passion into a brand that empowers and uplifts.

FROM INSPIRATION TO INNOVATION

The spark for Guerra Athletics was ignited by Irene’s desire to break barriers and create a lasting impact. Witnessing her family work relentlessly to provide for future generations fueled her ambition to establish something meaningful—an opportunity to not only represent her heritage but to redefine what athletic wear looks like for the Latinx/e community.

“Guerra Athletics is a way to extend a part of myself into something bigger,” Irene shares. “It’s not just about clothing; it’s about showing up for our community, proving that we belong in every space, including the fitness industry.”

Her last name, Oseguera, carries deep familial significance, reinforcing the brand’s commitment to culture, strength, and perseverance. Every piece of athletic wear is a testament to the resilience of those who have paved the way before her.

A ROLE MODEL’S INFLUENCE

Irene attributes much of her strength and drive to her greatest role model—her Tia, Crystal Gonzalez. A retired police officer and Army Veteran, Crystal exemplifies resilience, determination, and service. Though their career paths are different, the values instilled by her Tia have inspired

Irene to dedicate herself to uplifting her community. “he’s been a guiding force in my life,” Irene says. “Her example of leadership and perseverance motivates me to keep pushing forward, to serve others, and to make a difference.”

THE POWER OF LATINA ENTREPRENEURSHIP

Being a Latina entrepreneur is more than just a title for Irene—it’s a responsibility and an honor. It’s about embracing her heritage, leading with purpose, and creating opportunities for those who will come after her.

“There’s something incredibly powerful about being able to give back and uplift my community!” Being my own boss is great, but the real privilege is in mentoring others, providing representation, and honoring those who paved the way.”

HOW TO SUPPORT LATINA ENTREPRENEURS

For Irene, community support goes beyond social media engagement. While likes, shares, and comments are appreciated, the most impactful way to uplift Latina entrepreneurs is through financial investment.

“The best way to support small Latina/o/x/e businesses is with your dollars,” Irene emphasizes. “Every purchase is a vote of confidence in our work, our passion, and our ability to thrive. When you shop small, you’re making a direct impact on someone’s dreams.”

With Guerra Athletics, Irene Oseguera is not just selling athletic wear—she’s creating a movement of empowerment, representation, and strength. Her journey serves as an inspiration for Latinas everywhere, proving that with resilience and dedication, we can break barriers and make space for our culture in every industry.

LOS ANGELES

When Margarita Castillo started Margarita’s Cazuelitas LLC, she wasn’t just launching a business—she was crafting a love letter to her culture, her roots, and the hardworking spirit that runs through her family’s veins. Born from a deep appreciation for handmade, eco-friendly products that evoke the warmth of home, her brand is a tangible connection to Mexico, no matter how far she may be.

For Margarita, entrepreneurship is more than just selling products—it’s about storytelling, resilience, and creating a space where tradition meets innovation. Growing up, she admired the relentless work ethic of her mother, a single parent who instilled in her the value of perseverance. That same determination fuels Margarita’s journey today as she navigates the world of business while staying true to her heritage.

CASTILLO Bringing Mexico to Your Hands, One Cazuelita at a Time

“Being a Latina entrepreneur means embracing cultural pride and breaking barriers,” she shares. “It’s about overcoming challenges while staying rooted in who you are.”

But she knows firsthand that the road isn’t always easy. Access to funding remains a hurdle for many Latina business owners, and she believes that community support— whether through shopping locally, sharing businesses, or simply uplifting each other—can make all the difference.

Now, Margarita is ready to take her story and her products to RevTour 2025, an event celebrating Latina entrepreneurship in Los Angeles. She hopes that by showcasing her journey, she can inspire other Latina business owners to take the leap and turn their dreams into reality.

Margarita’s Cazuelitas isn’t just a business—it’s a movement. A testament to the power of culture, hard work, and the unbreakable spirit of Latina entrepreneurs. And as she continues to grow, one thing is certain: every cazuelita carries a little piece of Mexico, made with love and passion.

ADRIANA BRAVA

When you meet Adriana Brava, her warmth immediately stands out. She’s a woman who’s deeply rooted in her Mexican heritage, fiercely devoted to her family, and passionate about empowering others to secure their financial futures. As a first-generation bilingual Mexican-American attorney in Los Angeles, Adriana’s journey has been shaped by resilience, hard work, and a desire to create meaningful change.

Protecting Legacies, Empowering Families, and Redefining

Success

Adriana’s path to becoming an estate planning attorney wasn’t exactly straightforward. After years as a work injury lawyer, she found herself overwhelmed in a fast-paced environment where every client’s case felt like an emergency. “My blood pressure was rising, and I knew I didn’t want to risk my health anymore,” she recalls. Instead of jumping to another high-stress firm, Adriana took a leap of faith — she bet on herself. Shifting to

estate planning allowed her to help families proactively, ensuring they could navigate life’s inevitable challenges with less stress and confusion.

But Adriana’s connection to her work runs deeper than just career strategy — it’s personal. In the fall of 2024, she faced two major life milestones just days apart: her mother passed away after a long battle with cancer, and Adriana prepared to send her eldest son off to college. “It was a strange time — grief and pride colliding,” she reflects. “I had to move forward, but in a way that honored my feelings and allowed space for grace.” These experiences have only strengthened her empathy for the families she serves, understanding firsthand how delicate and overwhelming those moments can be.

Her role as a Latina entrepreneur has come with its own set of challenges.

“There have been moments where people have doubted me just because I’m a woman — and a Latina at that,” she admits. “I remember one older gentleman insisting I wasn’t an attorney — he thought I was pretending to be one.”

Yet those hurdles have only fueled her determination. For Adriana, being a Latina entrepreneur also means being part of a powerful sisterhood — a community of women who uplift one another, celebrate each other’s wins, and understand the unique struggles they face.

One of Adriana’s greatest joys is connecting with her clients in Spanish — not just for legal discussions, but for heart-to-heart conversations about culture, food, and family. “It’s special to be able to bond over our roots,” she says. “Whether we’re swapping stories about our parents’ hometowns or debating where to find the best empanadas, those connections are powerful.”

At her core, Adriana credits her success to her ability to adapt — a skill she believes is deeply tied to her Latina identity. “We know how to read the room,” she laughs. “Whether I’m negotiating a settlement, speaking to a

judge, or chatting with my local elote man, I know how to connect — and that’s a gift.”

When she’s not working, you can often find Adriana dancing her heart out in a Zumba class or curating a playlist to match her mood. “Music is my lifeline,” she says. “It lifts me up when I need it most — and honestly, nothing beats shaking it out on the dance floor.”

Adriana Brava’s story is one of courage, family, and finding strength through life’s most challenging moments. Whether she’s protecting families through legal planning, connecting with her community, or dancing to her favorite beats, Adriana’s passion for empowering others shines through — proving that success isn’t just about what you build, but the lives you touch along the way.

DIANA DÍAZ MADERA is Transforming Mental Health for Immigrant Communities

In a world where immigration is often seen as a legal process rather than a deeply emotional journey, Diana Díaz Madera, LCSW, MPH, stands as a beacon of hope and transformation. As the founder of Corazón Norte, Diana has dedicated her career to bridging the gap between mental health services and the immigrant experience, ensuring that those navigating displacement, trauma, and systemic barriers receive compassionate, culturally responsive care.

A proud immigrant from Ecuador, Diana arrived in the United States alone at the age of 16. Her personal experiences— navigating an unfamiliar system, facing the challenges of being a young Latina in a new country, and witnessing the struggles of her community—planted the seeds for her life’s work. “I started Corazón Norte as a love letter to my community,” she shares. “I wanted to build something that doesn’t just help us survive, but allows us to heal, grow, and thrive.”

Through therapy, forensic immigration evaluations, program development, and consulting, Corazón Norte empowers immigrant communities with mental health tools that honor their lived experiences. Diana has spent over 17 years providing direct care to immigrant farmworkers, asylum seekers, and refugees who have endured persecution and forced displacement. Her approach is not only clinical but deeply personal, rooted in the belief that healing should be accessible to all.

Diana’s work is deeply influenced by her upbringing and the figures who shaped her. Among them, her grandfather

played a pivotal role. “He was my first mentor, teaching me mindfulness before I even knew what that was,” Diana recalls. “He would take me outside when things felt overwhelming and point out hummingbirds in the trees. He told stories about them, unknowingly introducing me to grounding techniques that I still use today.”

Her grandfather was also an entrepreneur, running a small print shop in Ecuador. He would often create business cards for Diana as a child, each one featuring a new profession—Professional Basketball Player, Artist, Chef—whatever her imagination dreamed up that week. “He made me feel like anything was possible,” she says. “At a time when gender norms often stifled girls’ dreams, he created space for me to simply dream and be.”

This unwavering belief in possibility and empowerment became the foundation of Corazón Norte.

For Diana, being a Latina entrepreneur is about more than business—it’s about reclaiming space, challenging outdated systems, and ensuring that mental health resources are designed with and for immigrant communities.

“ Our work is about disrupting trauma, celebrating immigrant resilience, and ensuring our community has the tools to prioritize their well-being. It means investing in my dreams, my community, and the mental health of future generations on my own terms.”

Corazón Norte offers therapy services, organizational training, and even a boutique that sells meaningful merchandise, with proceeds supporting asylum-seeking families. “Even a simple sticker on a water bottle can serve as a reminder of joy, hope, and pride,” Diana explains. “We want our work to show up in everyday moments.”

Diana believes that supporting Latinaowned businesses requires a shift from competition to collaboration. “We need to advocate for each other in rooms where our names aren’t yet known,” she emphasizes. She also points out that mental health professionals often struggle with the transition into entrepreneurship. “We are conditioned to give without asking for much in return. Despite years of education, training, and lived experience, many of us never learned the business skills necessary to translate our expertise into sustainable enterprises.”

She envisions a future where mentorship and training opportunities for Latina entrepreneurs—especially those in mental health fields—become the norm. “Expanding these resources would empower more of us to step into entrepreneurship and continue our work in innovative, impactful ways.”

Diana is thrilled to be part of RevTour25, an event that celebrates Latino heritage while providing a platform for entrepreneurs, creatives, and community leaders. “I joined RevTour25 because I wanted to be in community with fellow dreamers and doers—people who

honor their roots while redefining what success looks like on their own terms,” she says. “It’s inspiring to collaborate with others who are actively shaping our communities into spaces created for us, by us.”

She looks forward to contributing to the movement, learning from others, and sharing Corazón Norte’s mission with a broader audience. “Being surrounded by people who believe in our collective power is where the magic happens. I can’t wait to celebrate, connect, and continue building something meaningful together.”

LOS ANGELES

NATALIE SELLS & TRES OSITOS:

PRESERVING CULTURE THROUGH EDUCATION

Natalie Sells, the proud founder of Tres Ositos Preschool, has always been deeply connected to her Latina heritage, thanks to the strong influence of her Salvadorian mother and Puerto Rican father.

Raised in Long Beach, California, Natalie’s family instilled in her the value of education, despite the challenges they faced in pursuing it themselves. Her grandparents, who only had a third-grade education, were especially influential, and Natalie’s love for teaching began as a child when she would

read picture books to her Abuelita in both English and Spanish. “My grandmother started my love for teaching,” Natalie says, reflecting on the many years she spent with her Abuelita, translating college textbooks into Spanish. Inspired by these formative experiences, Natalie went on to earn her degree in Elementary Education from California State University, Long Beach, and began teaching TK-2nd grade. After over 10 years in education, Natalie realized her secret desire was to one day open her own school.

In May 2022, after the birth of her third child, Natalie decided to take the leap and opened Tres Ositos Preschool, named after her three children. She saw a need in her community for a preschool that offered quality care and early education in Spanish, something she felt was missing in her area.

“Growing up, my grandmother was one of my biggest role models, she came here from El Salvador as a senior citizen, went straight to work, and was able to provide for her children despite not having a formal education. She never made excuses and worked hard every day.”

Inspired by her grandmother’s resilience, Natalie aims to pass those values on to her students, offering a learning environment that is rooted in authenticity and dedication. “Being a Latina entrepreneur means being authentic to who I am and transferring that passion to my school and students,” she adds. “It also means showing my children that they can do whatever they want to do.”

Natalie encourages the community to support Latina-owned businesses by engaging with them on social media, leaving reviews, and sharing their experiences. “It goes a long way when you repost, tag, and comment. It means so much to small business owners who are going through so many challenges,”

she explains. Natalie also wishes for a more supportive entrepreneurial landscape, where Latina business owners lift each other up instead of being competitive. “Starting a small business is not easy. There are moments of self-doubt, but having someone cheer you on and believe in you makes all the difference.”

Having participated in the 2024 RevTour, Natalie is excited to return in 2025. “I loved meeting other small business owners and professionals in the area. It made me proud to be in the room with so many talented Latinx individuals,” she says.

Through Tres Ositos Preschool, Natalie Sells is not only providing quality education but also showing her children and the community the power of resilience, passion, and staying true to one’s roots.Learn more about Tres Ositos Preschool and follow Natalie’s journey on Instagram and Website.

ANA NOUEL SABOR Y TRADICIÓN: HOW ATABEY COFFEE IS SHOWCASING DOMINICAN

EXCELLENCE

Ana Nouel, the founder of Atabey Coffee Roasters, is on a mission to elevate Dominican coffee to its rightful place in the specialty coffee world. Rooted in her Dominican heritage, Ana’s love for coffee goes far beyond just brewing a cup—it’s a deep connection to her culture, her land, and the hardworking farmers who cultivate the beans. Atabey Coffee Roasters is her way of honoring these roots and bringing the rich flavors and stories of Dominican coffee to a global audience.

“I wanted to create a brand that truly honors Dominican coffee and the hands that cultivate it,” Ana shares. Atabey Coffee Roasters focuses on quality, sustainability, and fair trade, ensuring

that every cup of coffee tells a story of tradition, care, and authenticity. Ana personally sources the beans from a small producer in the Dominican Republic, ensuring that the farmers are paid fairly for their labor and dedication. Through her brand, Ana is not just offering premium coffee but also uplifting small producers and sharing their stories with the world.

Ana’s entrepreneurial journey is also deeply shaped by her role model and inspiration—her grandmother. A selfmade entrepreneur, her grandmother taught Ana invaluable lessons about resilience, resourcefulness, and the importance of standing firm in one’s beliefs. “Watching her navigate a world

dominated by men in both business and politics, I learned what it means to keep pushing forward, no matter how tough things get,” Ana reflects. This spirit of perseverance is something Ana carries with her as she navigates the coffee industry, where breaking through can feel like an uphill battle.

Being a Latina entrepreneur has become a powerful and personal experience for Ana. “It’s about creating space for our voices to be heard,” she says. “It’s about breaking barriers, not just for myself, but for other women who dream of starting their own businesses.” Ana sees herself as part of a larger movement—one where Latinas are no longer underrepresented in industries where their voices and

contributions matter, like the specialty coffee world. She is proud to represent the power of the Latina community in business and aims to inspire more women to step into entrepreneurship. Ana also emphasizes the importance of community support for Latina-owned businesses.

“To better support Latina owned businesses, the community can start by coming together. It’s not just about financial support but about showing up for each other—sharing, recommending, and promoting our businesses.”

She advocates for collaboration over competition, believing that by sharing resources, knowledge, and opportunities, Latina entrepreneurs can grow and create lasting change for future generations.

Ana’s desire to be part of RevTour25 comes from her belief in

the power of unity and representation. “I want to be part of this celebration to highlight the diversity within our community,” she says. As someone from the Caribbean, Ana feels it’s important to bring more visibility to the contributions of Caribbean cultures, especially in events like RevTour25. “Our culture, traditions, and contributions are an integral part of the Latino community,” she adds. RevTour25 is a platform for all Latino/a/e voices to be heard, and Ana is excited to contribute her own story to this celebration of culture and community.

Through Atabey Coffee Roasters, Ana Nouel is brewing more than just coffee—she is brewing connections, honoring her heritage, and supporting the farmers who make it all possible. Her story is one of resilience, empowerment, and a deep love for the flavors and traditions of the Dominican Republic.

Follow Ana’s journey and explore her unique coffee roasts at Atabey Coffee Roasters and connect with her on Instagram at @atabeycoffeeroasters, TikTok at @atabeycoffeeroasters, and Facebook at Atabey Coffee.

Follow on Instagram: @atabeycoffeeroasters

LOS ANGELES

Celebrating Mexican Culture and Craftsmanship with Curios Mirabelle HAZEL RIOS

In the heart of LA County, Hazel Rios is bringing the vibrant, timeless beauty of Mexican craftsmanship to the world with her brand, Curios Mirabelle. As a Latina entrepreneur, Hazel is on a mission to share her culture and heritage by working directly with artisans across Mexico to showcase their handmade jewelry, tote bags, home décor, and accessories. Her brand represents the diverse and rich artistry from different regions and states of Mexico, celebrating the spirit of Mexico lindo y querido.

Curios Mirabelle was born out of a powerful experience at LATINAFest in 2022, a festival that changed Hazel’s life.

“I had never been to such a large event where the majority of the vendors were Latina women,” Hazel recalls. The sense of community, culture, and empowerment she felt at the festival ignited a spark in her.

“It inspired me to start my own business. I felt a calling to share my culture and the beauty of my parent’s country,” she says.

But Hazel’s entrepreneurial journey wasn’t just fueled by a desire to share her heritage—it was also deeply influenced by her mother. “My mom is my biggest role model,” she says with gratitude. “She taught me how to be strong, independent, resilient, a fighter, and, most of all, proud of who I am.” Growing up with limited resources, Hazel’s mom showed her how to make the most of what they had, creating memories and experiences that didn’t require much.

“She made sure to teach me how to have fun and be a well-rounded, caring individual,” Hazel shares. This sense of resilience and creativity has shaped Hazel into the entrepreneur she is today.

For Hazel, being a Latina entrepreneur is about more than running a business— it’s about making her own decisions, crafting her own path, and doing so at her own pace. “It means I get to make many decisions on my own and for my business,” she explains. From choosing the artisans she works with to selecting the products she brings to events, Hazel is in full control of her business. But it’s also a lot of hard work, with long hours, multiple roles to juggle, and the constant drive to grow. “I’m the content creator, content editor, purchaser, and all the other roles required to run a successful business,” she says. But for Hazel, it’s all worth it. She gets to build her success at her own pace and on her own terms. When it comes to supporting Latinaowned businesses, Hazel is passionate about the power of community.

“I’m surrounded by a community of mostly women that are supportive, caring, smart, and uplifting. It’s exciting to do what I love while being surrounded by people I admire.”

However, Hazel believes more resources and support are needed for businesses that are just starting out. “Investing in a small business the first year is expensive! Everything you need to make your product and set up at an event can cost thousands of dollars,” she points out. And for many Latina entrepreneurs, some events require permits that can be hard to afford. Hazel would like to see

more business grants for small and firsttime businesses, allowing more Latinas to thrive in the entrepreneurial world.

This is one of the reasons why Hazel was drawn to RevTour 2025. “I want to be a part of RevTour25 because it is an event by our community, for our community,” she shares. “It’s an opportunity to be part of something great and unite with people who share a passion and purpose to be proud of who we are and share the beauty of our culture.” For Hazel, RevTour25 represents more than just a business opportunity—it’s a chance to connect with others who are passionate about preserving and celebrating their roots.

With Curios Mirabelle, Hazel Rios is not only providing beautiful, handcrafted goods that showcase Mexican artistry, but she’s also building a community of empowerment, pride, and resilience. Through her work, she proves that being a Latina entrepreneur is about more than just making a living—it’s about making an impact and honoring the culture that has shaped her.

CLAUDIA RAMOS Designing a More Inclusive World

LOS ANGELES

For Claudia Ramos, art has always been about more than aesthetics—it’s about representation, identity, and making sure everyone feels seen. As a Salvadoran-born, LAraised graphic designer, artist, and entrepreneur, she turned her passion into purpose with Hola Mijas Bonitas, a stationery brand that celebrates the diversity of the Latine community in the cutest way possible.

Claudia’s journey started with a simple yet frustrating realization: mainstream stationery didn’t reflect the world she knew. “I didn’t see characters that looked like me or proper representation of my Latino community,” she says. Determined to change that, she created six Mijas— adorable, vibrant characters that represent Afro-Latinas, Asian Latinas, and the richness of multicultural identities. Inspired by her own daughter, who is Filipina and Salvadoran, Claudia made it her mission to ensure every little girl (and grown woman) could see themselves in her work.

It’s about pushing past barriers, challenging stereotypes, and proving that Latinas belong in every space—including art, business, and media. “We deserve to see ourselves in the things we love. That’s why I do what I do.” But she knows firsthand that Latina entrepreneurs face unique challenges, especially when it comes to funding and visibility. “The best way to support Latinaowned businesses? Shop from us. Share our work. Show up for pop-up events. Every little action helps.” She also wants to see more media coverage and financial resources available to small businesses like hers. “We’re doing incredible things—we just need more opportunities to thrive.”

Claudia first attended RevTour24 as a guest, and the experience was so inspiring that she knew she had to be part of RevTour25 as a vendor. “Seeing so many small businesses, hearing from speakers with diverse backgrounds—it really highlighted the power of our community. I’m so excited to contribute this year and celebrate the beauty of our culture through my work.”

Her creativity and vision didn’t come out of nowhere. Growing up, she was surrounded by strong, resilient women—her mother, sisters, and close friends—all of whom shaped the Mijas she designs today. “My mom was my biggest inspiration,” she shares. “She taught herself to drive, worked multiple jobs, and always put us first. She showed me what it means to be an independent woman.” Her father, an artist himself, also played a huge role in sparking her creativity. “He always had a notebook filled with drawings and writings. I was fascinated by it. That’s where my passion for art really began.”

Being

With every sticker, notebook, and illustration, Claudia is proving that representation matters. And thanks to Hola Mijas Bonitas, the next generation will grow up seeing themselves in the art they love.

For Arely Briseño, Dose of Home Jewelry is more than an accessory brand—it’s a love letter to her roots. As the CEO and visionary behind the brand, Arely is dedicated to preserving and celebrating Mexican craftsmanship. Each handcrafted piece is made by talented Mexican women from Jalisco, Guanajuato, Nayarit, Chiapas, and Mexico City, ensuring that every design carries the heart and soul of its origin.

“The need to stay connected to my Mexican roots and traditions is what inspired me, I wanted to bring authentic Mexican jewelry to our community, to showcase the beauty and talent that comes from Mexico.”

LOS ANGELES ARELY BRISEÑO

CRAFTING CONNECTION THROUGH JEWELRY AND HERITAGE

But for Latina-owned businesses to truly thrive, Arely believes real change is needed. She advocates for more grants and funding opportunities to help Latina entrepreneurs expand, and she calls on the community to support small businesses in meaningful ways. “Buy our products at full price. Don’t ask for discounts. Respect the time, skill, and effort that goes into our work,” she emphasizes.

Through Dose of Home Jewelry, she’s doing just that— helping people feel stylish and powerful while embracing their heritage.

Arely’s entrepreneurial journey is deeply shaped by the women in her family. “My mom and grandma were my biggest role models,” she says. Their resilience, hard work, and unwavering love taught her the strength and determination that define her today. “Being a Latina entrepreneur means embracing my power, my leadership, and my ability to turn dreams into reality.”

As Dose of Home Jewelry continues to grow, Arely is excited to bring her passion to RevTour25. “I wanted to be part of this event to expand my community and connect with more people who share the same love for our culture,” she says. With every handcrafted piece, Arely isn’t just selling jewelry—she’s sharing a piece of home.

LOS ANGELES

ILLUMINATING CULTURE THROUGH CASITA MICHI MICHELLE BARRIONUEVO-MAZZINI

Michelle Barrionuevo-Mazzini is more than an entrepreneur— she’s a storyteller, a cultural advocate, and a trailblazer in the home fragrance industry. As the founder of CASITA MICHI, she is on a mission to infuse self-care with cultural representation, creating a space where underrepresented communities feel seen, valued, and empowered.

“As a first-gen Latina born to South American immigrants, my roots have always guided me,”

Michelle shares. “I created CASITA MICHI to fill a gap in the home fragrance space—one that lacked representation for our culture and our stories.” Her brand became the first Latina-owned candle brand to debut at Macy’s, breaking barriers and ensuring that Latiné representation exists in an industry that historically overlooked it.

Michelle’s entrepreneurial journey is deeply inspired by her mother, a fierce and resilient immigrant who instilled in her the value of hard work and self-belief. “My mom was the definition of a Chingona,” she reflects. “She endured countless challenges but always persevered. She nurtured my creative energy and made sure I knew my dreams were worth fighting for.

For Michelle, being a Latina entrepreneur is her super poder. “It’s about breaking barriers so that more of us can thrive. It’s about reclaiming space, showing up for myself every day, and making my ancestors proud.” She strongly believes in the power of community

support and urges people to reinvest in Latina-owned businesses. “Circulating our dollars within our community sustains small businesses like mine and keeps our culture thriving.”

Joining RevTour25 was an easy decision for Michelle. “This event is intentional about uplifting our culture, our businesses, and our stories,” she says. “I wanted to be part of something that values representation as much as I do.” Through CASITA MICHI, Michelle isn’t just selling candles—she’s lighting the way for a more inclusive and empowered future.

For Sofia Garcia, La Mini Donis isn’t just a business—it’s a family legacy in the making. Alongside her husband, Felipe, she’s turned her love for tradition, culture, and community into a thriving venture, bringing the authentic flavors of Mexico to life through irresistibly delicious mini donuts.

Their journey began with their three biggest inspirations— their children. “They’re the reason we do this,” Sofia shares. “I want them to grow up knowing that they, too, can be business owners, that hard work and passion can turn dreams into reality.” With Felipe as her rock and their kids at the heart of everything they do, La Mini Donis is more than just a dessert business—it’s a love story written in sugar and cinnamon.

Sofia’s entrepreneurial spirit is deeply rooted in the sacrifices and resilience of her parents. “They came to this country searching for a better future, and I saw firsthand how hard they worked,” she recalls. Her mother would wake up at midnight to work at a warehouse, while her father took on double roles— provider and nurturer, doing her hair before school and making sure she made it to the bus stop. “As a kid, I didn’t understand why my mom wasn’t always there, but now

LOS ANGELES SOFIA GARCIA: IS SWEETENING THE COMMUNITY

I see the incredible strength it took to give us a better life.”

Being a Latina entrepreneur, to Sofia, means breaking barriers and redefining what success looks like. “I want my daughter to know that she can dream big and achieve even bigger. That she can be a boss girl— confident, fearless, and unapologetic in chasing her goals.” But she also knows that success doesn’t come easy, especially for Latina-owned businesses. She believes the best way to uplift entrepreneurs like herself is through community support—choosing to shop locally, sharing small businesses on social media, and creating more mentorship and funding opportunities. “Representation matters. When we see more Latina entrepreneurs thriving, it inspires the next generation to believe in themselves.”

That’swhyLaMiniDonisisthrilledtobepartofRevTour25.“This event is all about celebrating culture, community, and Latino traditions—just like us,” Sofia says. “We can’t wait to bring our mini donuts, share our passion, and be surrounded by amazing music, great energy, and our beautiful Latino community.”

With every mini donut, Sofia and Felipe are serving up more than just sweetness—they’re serving up culture, love, and the reminder that anything is possible when you chase your dreams with heart.

LOS

ANGELES

A TASTE OF HERITAGE, CREPAS YCOLIBRI, MÁS! ALEJANDRA GARCIA

For Alejandra Garcia, starting her catering business, Crepas Colibri y Más!, was more than just an entrepreneurial venture—it was a way to honor her roots, celebrate family, and share her love of food with the world. Inspired by her mother’s joy in cooking and the rich traditions passed down through generations, Alejandra’s vision became a reality that’s now delighting countless communities with authentic, made-to-order crepes that tell a deeper story of culture and heritage.

Named after the hummingbird—colibrí—Crepas Colibri embodies resilience, joy, and connection, values that resonate deeply within Alejandra’s family. “The hummingbird symbolizes the energy and vibrancy that we aim to bring to every event,” Alejandra explains. “Just as the bird flutters with purpose and joy, our crepes do the same by bringing warmth and excellence wherever they’re served.”

Though the business is an undeniable success, the foundation was built on love and admiration for Alejandra’s mother. It was her passion for crepes that initially sparked the idea of the Crepe Cart service. “Seeing my mom smile every time she cooked—there’s no feeling like that,” Alejandra says. “That’s what inspires me every day: putting out amazing dishes that make people feel something special.”

In addition to their signature crepes, Crepas Colibri now offers a taco bar service, bringing even more variety and flavor to any event. The business specializes in catering for corporate gatherings, private celebrations, and community events, offering an interactive dining experience that elevates any occasion.

Growing up, Alejandra had incredible role models who shaped her journey. Her mother, along with both of her Abuelitas— Maria and Valentina—instilled in her the importance of family, tradition, and hard work. “My mom is everything to me. She’s taught me so much about resilience, love, and the power of sharing good food,” Alejandra reflects. “And both of my grandmothers were huge influences too, in different ways. They each embodied strength, nurturing, and grace in their own way.”

While her family has always been her backbone, Alejandra also

credits Carlos, a former boss and chef, for being a key mentor. “Carlos taught me how to really perfect my skills in the kitchen,” Alejandra says. “He showed me the ropes, and I’ll forever be grateful for his guidance.”

Being a Latina entrepreneur holds special meaning for Alejandra. It’s not just about running a successful business— it’s about making her culture shine and inspiring other Latinas to pursue their dreams.

“Being a Latina entrepreneur means I get to share my passion and love through our food, It means I can tell our story through what we serve and encourage other Latinas to believe that it’s never too late to chase their dreams.”

When asked how the community can better support Latinaowned businesses, Alejandra is clear: “One of the easiest ways to help is by simply sharing our names in conversations. Even in small groups, speaking about Latina-owned businesses can help us grow. I’d love to see more accessibility for businesses just starting out—maybe through training or grants to help get those permits and licenses that some small businesses miss out on.”

This is exactly why Alejandra is excited to be a part of RevTour 2025. “I love how they celebrate Latino culture and community. They give small businesses, like mine, the opportunity to showcase what we do and connect with others. That’s what really drew me to them—they genuinely support other small businesses,” she says with a smile.

As Alejandra continues to share her love for food and her culture through Crepas Colibri y Más!, she remains deeply rooted in the values of resilience, family, and community. She proves that with passion, dedication, and a willingness to share, anything is possible—even in the world of business. And with each crepe she serves, she’s not just feeding people—she’s connecting them to something bigger than themselves.

Stephanie Vega, a proud Boricua mama in California, is the heart and soul behind CoquiLoveCraft—a business that brings her love for creating, crafting, and family together in one beautiful package. From tumblers to totes, her creations capture the essence of her Puerto Rican heritage while making lasting memories for those who come across them.

But CoquiLoveCraft wasn’t born out of a traditional business plan—it started as a labor of love and creativity. “If I’m being honest, my business started on its own,” Stephanie shares. As someone who’s always been crafty, making things for her family, particularly for her kids, became second nature. Her daughter’s birthday parties became the first showcases for her work, and before long, people started asking, “Where did you get that?” The answer was always the same: “I made it.” From there, her business slowly grew, and when her son’s first birthday came around, she decided to give it a shot at the markets.

Her family is the driving force behind everything she does. Her daughter is by her side at markets, helping out, while her fiancé provides essential support at home. “My bio isn’t just me; it’s my whole family,” she says. “My fiancé is my support system, and my kids are my inspiration.” CoquiLoveCraft, which has been around for about six years, has blossomed into a beloved brand within the community, bringing Stephanie’s craft to

LOS ANGELES Stephanie Vega

markets and festivals for nearly two years.

When asked who her role models or mentors are, Stephanie reflects on a life shaped by many influences. “I believe everyone has a purpose in your life that helps mold you into the person you become,” she explains. “I’ve learned from so many people and experiences—both the good and not-sogood—that have shaped who I am today.” It’s this approach to growth that has made her the successful entrepreneur she is now, always learning and evolving.

For Stephanie, being a Latina entrepreneur is not just a career— it’s a way to show her kids that they can be part of any room they choose, even those where they may be the only Latina business owner present.

“ It means the world to me because I’m showing my kids that they can be in any room they want to be in,” she says proudly. “I’ve done markets where I was the only Latinowned business, and I’ve also been one of many. I’m proud in both places.”

Crafting Culture, Family, and Passion

Representing her culture and family at each market and festival is an honor for Stephanie. And it’s the reaction of customers when they learn about her business that fills her heart. “I love the look when someone walks into my booth and gets excited because they know what a coquí is,” she says, referencing the tiny, iconic Puerto Rican frog that symbolizes the brand. “If they don’t know, I love talking about them. It’s about sharing my culture, my pride, and my love.”

As much as Stephanie enjoys what she does, she’s also passionate about seeing more support for Latina-owned businesses. “Talk about us, use our products, share your favorites. Word of mouth is gold,” she encourages. “Let’s spread the word about our businesses like we do for the big-name franchises.” She believes that word-of-mouth promotion, especially within the Latino community, is one of the most powerful tools in growing Latina-owned businesses. “I don’t want to be the only Latina at the market. I want to see us all represented, across all cultures,” she adds.

This is why Stephanie jumped at the opportunity to be part of RevTour 2025. “When my friend told me about the event and I saw it was during Latin History Month, I knew I had to be there,” she shares enthusiastically. “I want to be surrounded by all types of Latinas and experience the amazing atmosphere. It was a no-brainer for me.”

Through CoquiLoveCraft, Stephanie Vega is more than just a business owner—she’s a proud Latina mama, a creator, and a bridge to her heritage. Her story is a reminder that, with family, passion, and a little bit of creativity, dreams can be turned into thriving businesses. And as she continues to share her culture with the world, she proves that the heart of entrepreneurship lies in doing what you love while staying true to who you are.

SAN ANTONIO MARY NEGRETE

NEGRE-TEES IS BOLDLY CELEBRATING TEX-MEX CULTURE WITH STYLE AND HEART

Mary Negrete, the founder of NEGRE-TEEs, is making waves in the world of culture-inspired fashion with a tongue-in-cheek twist on Tex-Mex imagery. As a Veteran Latina entrepreneur, Mary’s business specializes in creating unique designs on various substrates that pay homage to her roots while offering a playful spin on the culture she loves. Whether it’s t-shirts or other products, NEGRE-TEEs celebrates Tex-Mex identity in a fun and bold way.

Mary was inspired to start her business by the encouragement of close friends, Ana Guajardo, who owns Cha Cha Covers in Los Angeles, and Ruth Guajardo, owner of El Sol Studios in San Antonio. But it was the influence of their mother, Esther Guajardo, a well-known figure in the San Antonio small business community, that pushed Mary to pursue her dreams. “She pushed me to get a spot next to her and promised she would support me,” Mary shares, reflecting on the loss of Esther in 2023, a figure she misses dearly.

Growing up, Mary looked up to people of integrity as her role

models. Her own journey as an entrepreneur is grounded in these values, and she believes being a Latina entrepreneur gives her the chance to demonstrate to young Latina women that anything is possible with hard work and integrity. “It gives me the opportunity to show other young Latina women that we can do anything,” Mary says. Her business is a testament to that message, and she’s determined to break down barriers and inspire others to follow their own entrepreneurial paths.

To better support Latina-owned businesses, Mary believes the community can shop at local businesses and offer feedback that can help improve products and services. She stresses the importance of supporting each other rather than fostering jealousy.

“I would like to see changes in people helping each other versus being jealous of what they’ve accomplished”

Mary’s decision to join RevTour25 stems from her desire to be part of something bigger, to contribute to a movement that celebrates the richness of Latino culture and community. “To be a part of something bigger that represents Latinos,” she says, is what drew her to this incredible platform.

Through NEGRE-TEEs, Mary Negrete is adding her own vibrant touch to the world of Tex-Mex fashion and culture, while honoring those who’ve inspired and supported her along the way. Her journey is an embodiment of hard work, integrity, and a commitment to uplifting the Latina community.

MARIA SOTO

BRINGING PUERTO

RICAN FLAVOR TO LONG BEACH WITH LA CASA DE IRIS COCINA BORICUA

Maria Soto, a proud Latina born in California with roots deeply tied to Ponce, Puerto Rico, has always been immersed in the culture and flavors of her heritage. Growing up as the youngest of five siblings, Maria was drawn to the kitchen, eager to learn the secret recipes her mother, Iris Negron, had perfected over the years. Inspired by the joy her mother’s cooking brought to family and friends, Maria decided to continue this tradition and turn it into a business.

In 2022, with the support of her son Eddie, Maria opened La Casa De Iris Cocina Boricua in Long Beach, fulfilling her mother’s long-time dream of owning a Puerto Rican restaurant. What began with a tent now has grown into a thriving restaurant that the Negron family is proud to call home. “Growing up, my mom and dad always wanted to open up a Puerto Rican restaurant,” Maria reflects. “With the help of my son Eddie, we made it happen.”

For Maria, being a Latina entrepreneur is not just about running a business—it’s about embracing the power of family and culture. “Being a Latina entrepreneur means that we, as women, can do it too. It’s about taking care of my family and teaching my kids our roots,” she says.

Her business, La Casa De Iris Cocina Boricua, is a labor of love, deeply rooted in the recipes passed down from her mother. “People always wanted my

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mom’s cooking, so I decided to learn those secret recipes that are now kept inside my head,” Maria shares.

Maria believes that the community can better support Latina-owned businesses by spreading the word and amplifying their presence. “Getting the word out about us Latinas is essential,” she says, emphasizing the importance of visibility and support.

Being a part of RevTour25 means a great deal to Maria.

“I want to bring out the Puerto Rican sazón this year and showcase our food wherever I can”

It’s a chance to share the authentic flavors of Puerto Rico with a larger audience and celebrate the cultural richness she holds dear.

PHOTOGRAPHY BY MATTHEW KANG

SAN ANTONIO Monique Sanchez

Born and raised in San Antonio’s west side, Monique Sanchez embarked on a journey of resilience and transformation, becoming a first-generation college graduate and entrepreneur. Growing up with only the essentials, she made it her mission to break the cycle and create a better life. Today, she shares her passion for baking through Keeks Cakes, a business she founded in 2014.

Her love for baking began at 13 as a disciplinary action in middle school. Little did she know it would become a lifelong passion. “As the years passed, more people asked for sweets and expressed how happy my products made them,” she recalls. This led to Keeks Cakes, where she shares her creations while inspiring others.

Beyond baking, Monique is a single parent of three and a coparent who values resilience and support.

“My commitment to giving back drives my work with Futuro San Antonio, where I advocate for education and resources for families like mine.”

She and her children are also involved in Maya’s Love, a nonprofit supporting families in need.

Her journey doesn’t stop at baking—Monique is pursuing her dream of becoming a local firefighter, channeling her passion

TURNING PASSION INTO A SWEET LEGACY WITH KEEKS CAKES

for service and community safety. She believes hard work, dedication, and creativity can uplift communities and create a brighter future.

For Monique, being a Latina entrepreneur means breaking generational barriers and creating pathways for future generations. “It’s about curating opportunities not only for my children but for my community.”

She encourages support for Latina-owned businesses through shopping, dining, and investing. “I’d love to see more advocacy and organizations that help these businesses grow through mentoring, consulting, and financing.”

Being part of RevTour25 is meaningful to Monique: “It gives me a platform to encourage other Latinas that it IS possible to live what you reach for,” she says. “Latinas are a driving force—when one leads, others follow. The grass IS greener on the other side.”

NOURISHING THE HEALTH AND HAPPINESS OF DOGS WITH NOURISH PAWS

CECILIA IBARRA FLORES

Cecilia Ibarra Flores is a Latina immigrant from Jalisco, Mexico, and the proud founder of Nourish Paws Inc, a brand dedicated to providing high-quality vitamin supplements for dogs. As the first generation of her family in the United States, Cecilia’s life has always been surrounded by the unconditional love of dogs. This passion for ensuring their well-being has driven her to create a brand that focuses on natural and organic ingredients, free from preservatives, fillers, and harmful chemicals.

“My life has been surrounded by dogs, and that unconditional love for them has always been with me,” Cecilia explains. She created Nourish Paws to ensure that pets receive the best care possible. Her dedication to providing healthier and more fulfilling lives for dogs brings her the greatest satisfaction, knowing that her products contribute to the health and happiness of pets everywhere.

Cecilia’s role models have always been her parents. “Through their example, I learned that although challenges may be great, there is always a way to positively contribute to the lives of others,” she says. They continue to be her

greatest source of inspiration, influencing her decisions and vision for the future. Being a Latina entrepreneur means breaking barriers and turning challenges into opportunities for Cecilia.

“It’s about proving that it’s possible to thrive and make a significant impact in any industry,” she shares. She views her journey as a testament to the power of resilience, and she strives to inspire others by showing them that their dreams are achievable.

For Cecilia, the community can better support Latinaowned businesses by incorporating values like family and solidarity into the business approach. She calls for more access to resources, mentorships, and funding for

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women, minorities, and immigrant entrepreneurs. “These changes would help create an environment where Latina entrepreneurs can truly thrive,” she adds.

Cecilia wanted to be a part of RevTour25 because she believes in the power of connecting with others in a network that values culture, community, and growth. “Being part of this event allows me to contribute my vision and experience to inspire more people to believe in their abilities and fight for their dreams,” she says. She is excited to celebrate and promote the best of Latino culture and values while continuing to inspire others to pursue their entrepreneurial dreams.

Discover more about Nourish Paws and Cecilia’s passion for enhancing the lives of dogs on Instagram, Facebook, and TikTok.

Melissa Rojas’s journey to founding Chasing Camilla is a powerful tribute to resilience, reinvention, and the deep-rooted beauty of Mexican heritage. What started as a mommyand-me brand inspired by the bold, radiant colors of the zarape has blossomed into a thriving, women-owned business celebrating culture, craftsmanship, and tradition. For Melissa, this brand is more than just fashion—it’s a reclamation of identity, a love letter to her ancestors, and a legacy for the next generation.

Born from a pivotal “ahora o nunca” moment, Chasing Camilla emerged after a difficult divorce left Melissa with nothing but an unshakable will to rebuild. With her daughter, Camilla, as her guiding light and her mother’s unwavering support, she took a leap of faith. “I had already lost everything, so I had nothing to lose if I failed,” she recalls. Fueled by determination and an unbreakable bond with her roots, Melissa partnered

SAN ANTONIO MELISSA ROJAS

From Resilience to Radiance with Chasing Camilla

with her madrina, a skilled artisan, to curate handcrafted pieces that honored Mexican traditions. What started as a small dream quickly flourished, earning well-deserved recognition in major media outlets like Univision.

For Melissa, being a Latina entrepreneur means more than just running a business—it’s about carrying generations of strength and storytelling forward. “It’s about pride—pride in our people, in where we come from. If we believe in our dreams, anything is possible,” she says. Through Chasing Camilla, she’s not only building a brand but also paving the way for her daughter. “If I can do it, she can do even more.” Every stitch, every vibrant textile, and every collaboration is a testament to the power of Latina perseverance and passion.

“Chasing Camilla is more than a brand—it’s a love letter to my roots, my ancestors, and my daughter’s future.”

But success isn’t built alone. Melissa understands the strength of comunidad, emphasizing the need for Latinas to uplift one another. “We should be supporting each other instead of tearing each other down,” she says. She envisions Chasing Camilla in major retailers like Nordstrom and airports, bringing artesanía Mexicana to a global audience. “We deserve to take up space in those places,” she says.

It’s this spirit of community, culture, and empowerment that makes Chasing Camilla a perfect fit for RevTour 2025. “RevTour25 is all about comunidad,” Melissa shares. “I love the energy and what it stands for.” For her, being part of this event is about connecting with others who share the same passion for uplifting and celebrating Latinidad.

Melissa Rojas and Chasing Camilla embody the essence of Latina entrepreneurship—bold, rooted, and unstoppable. Through every handmade piece and every connection made, she continues to prove that with resilience and corazón, our dreams are always within reach.

Katherine Rivera, the proud Panamanian entrepreneur behind Katie May, has turned her love for creativity into a vibrant business that celebrates individuality and self-expression. Through her colorful handcrafted epoxy resin creations and hand-dyed accessories, she crafts unique earrings and art pieces that bring joy and brightness to all who encounter them. Each piece is a reflection of Katherine’s passion for boldness, with a personal touch and attention to detail that make every item one-of-a-kind.

Katie May was born out of a difficult period in Katherine’s life, when she needed an outlet to channel her emotions. What started as a simple distraction soon turned into a deep passion. “Through this journey, I’ve not only found healing but also built a brand that reflects resilience, selfexpression, and the beauty of handmade craftsmanship,” Katherine says. Her creations have gained significant attention, with multiple features

SAN ANTONIO KATHERINE RIVERA

Bringing Boldness and Brightness to the World with Katie May

in the media, spreading happiness wherever they go.

Growing up, Katherine was inspired by bold, fearless creatives like Lisa Frank, whose vibrant world of rainbows and animals ignited her love for color, and Betsey Johnson, whose playful and unapologetic designs made her realize that fashion and creativity should be fun. She also looked up to Kendra Scott, whose journey from handmade jewelry to building a national brand motivated her to believe that her dreams could become a reality. These women shaped Katherine’s love for individuality and self-expression, and their influence continues to guide her entrepreneurial journey.

Being a Latina entrepreneur means much more than just running a business to Katherine.

“It’s about carrying the strength and resourcefulness of my culture into everything I create, while breaking barriers in spaces where Latina voices and businesses deserve more visibility.”

For Katherine, this journey is about proving that bold, colorful, and unconventional ideas have a place in the world, and inspiring others to pursue their passions fearlessly.

Katherine believes the community can better support Latinaowned businesses by intentionally shopping from and amplifying their work year-round. “Representation matters,” she says. “When Latina-owned businesses thrive, we create opportunities for the next generation to dream even bigger.” She also calls for more mentorship opportunities, grants, and platforms dedicated to Latina entrepreneurs, enabling them to scale their businesses without feeling like they have to prove themselves twice as hard.

As a Latina artist and business owner, Katherine sees RevTour25 as an opportunity to be part of a movement that uplifts and amplifies diverse entrepreneurs. “I want to be a part of shaping the future for entrepreneurs like me,” she says. RevTour25 offers Katherine the chance to connect with like-minded individuals, learn, and grow in a community that values innovation, culture, and creativity.

EVELYN RODRIGUEZ

Redefining Luxury With Cultural Roots

For Evelyn Rodriguez, Piel Fina is more than just a business— it’s a love letter to her heritage. As a proud Mexican American, she founded Piel Fina to celebrate the craftsmanship, tradition, and artistry of her culture. Every handbag is handmade in Mexico with the same love and passion that her family instilled in her growing up.

Her journey started with a simple yet powerful moment: she ordered two leather bags from Mexico and was instantly captivated by their beauty and quality. It struck her—why weren’t these stunning pieces more readily available in Los Angeles? That realization ignited a spark, and soon after, Piel Fina was born.

“My parents have always been my greatest mentors,” Evelyn shares. “They worked tirelessly to give my siblings and me a better future, teaching us the values of hard work, integrity, and perseverance. Their example is what drives me every day.”

Being a Latina entrepreneur, to Evelyn, means challenging stereotypes, embracing her identity, and uplifting her community. It’s about proving that success isn’t defined by where you come from but by how determined you are to create something meaningful.

“It’s not just about me—it’s about building a legacy that inspires the next generation,” she says.

Evelyn knows that Latina entrepreneurs face unique challenges, from limited funding opportunities to the need for stronger networking spaces. She believes that real change starts with community support—sharing, promoting, and investing in Latina-owned businesses. “When we lift each other up, we don’t just survive—we thrive,” she emphasizes.

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Now, she’s bringing her passion to RevTour 2025, where she’ll share her story, showcase Piel Fina, and connect with fellow Latina entrepreneurs. “This event is about more than just business— it’s about celebrating who we are, where we come from, and the incredible things we’re building together.”

With every handbag, Evelyn isn’t just selling a product—she’s sharing a piece of home. A reminder that culture, resilience, and artistry are meant to be carried with pride.

SAN ANTONIO

ANGELICA NEGRETE-WILLBORN THE ART OF VALENTINA PALOMA ROOTED IN TRADITION, STYLED FOR TODAY

In the heart of San Antonio, where vibrant colors and rich traditions intertwine, Angelica Negrete-Willborn is redefining cultural storytelling through fashion. As the founder and curator of Valentina Paloma by Angelica, she has turned her passion for Latin American artistry into a thriving business that celebrates the beauty and craftsmanship of Mexico and Guatemala.

Angelica’s journey into the world of artisan curation began after a 30-year career in the construction industry, where she specialized in credit management. Despite her success in the corporate world, she yearned for a deeper connection to her roots—one that would allow her to blend her love for design with her entrepreneurial spirit.

“As a Latina, my inspiration to start this business stems from my deep love for beautiful things and a desire to break free from the constraints of the corporate world,” Angelica shares. “Curating artisan crafts allows me to merge my appreciation for vibrant, bold colors and traditional motifs with my entrepreneurial spirit.”

Through Valentina Paloma, Angelica has built meaningful relationships with talented artisans, ensuring that every handcrafted piece tells a story of culture, heritage, and artistry. From intricate Otomi prints to the symbolic Corazón Salgado, her collection is a tribute to the generations of craftsmanship that have long defined Latin American culture.

Raised in a hardworking Hispanic household, Angelica credits her parents as her greatest role models. “My father worked

multiple jobs, and my mother tirelessly contributed to our family’s well-being. Their dedication and sacrifices have profoundly shaped who I am today.”

Beyond her parents, Angelica finds daily inspiration in her siblings and her three children, whose resilience, talent, and determination push her to strive for excellence. It is this strong familial foundation that drives her to create a business rooted in authenticity and purpose.

For Angelica, Valentina Paloma is not just about fashion— it’s about sharing the incredible stories behind each artisan’s

work. “These artisans pour their heart and soul into their creations, often with little financial reward. My mission is to ensure their voices are heard, and their hard work is valued.”

As a Latina entrepreneur, she understands the challenges that come with building a business, which is why she is passionate about fostering a community that uplifts and supports Latina-owned brands. “The community can support Latina entrepreneurs by buying from their businesses, spreading the word about their work, and providing mentorship opportunities. Creating inclusive networks and funding opportunities also makes a significant difference.”

Angelica’s dedication to promoting Latino culture is taking her beyond Texas as she joins RevTour 2025, an event that will bring together Latine creatives, entrepreneurs, and community leaders in Downtown Los Angeles. “I wanted to be part of RevTour because it’s an amazing opportunity to connect with the vibrant Latino community outside of Texas,” she explains. Through this experience, she hopes to further amplify the voices of artisans and showcase their remarkable talent to a wider audience.

As a mother, entrepreneur, and advocate, Angelica remains committed to leaving behind a legacy of empowerment and cultural appreciation. Her guiding mantra is simple yet powerful: “Always be a blessing, not just in the lives you touch, but the legacy you leave behind.”

Through Valentina Paloma by Angelica, she is doing just that—celebrating heritage, preserving traditions, and ensuring that the beauty of Latin American craftsmanship continues to shine for generations to come.

“Always be a blessing, not just in the lives you touch, but the legacy you behind”leave

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WRAPPED IN TRADITION

NANCY HERRING’S

JOURNEY FROM FAMILY KITCHEN TO THRIVING BUSINESS

For Nancy Herring, tamales are more than just food—they’re a bridge between generations, a symbol of tradition, and a way to build community. As the founder of The Tamale Fiesta, a Latina-owned business rooted in authenticity, Nancy has made it her mission to bring the Taste of Tradition to every home. With eight varieties of tamales, including vegan and vegetarian options, her business is not only feeding families but also preserving the time-honored recipes passed down from her grandmothers.

Nancy’s love for tamales started at an early age, gathered around the dining table with her family under the supervision of her grandmothers. From mixing the masa to wrapping each tamal with care, she witnessed firsthand how food has the power to unite. “Seeing my family gathered around, sharing and creating memories, is what inspired me to start The Tamale Fiesta,” she says.

But it wasn’t just about making tamales—it was about preserving her cultural heritage and ensuring that future generations could experience the same warmth and joy she did. Today, her own children, ages 1, 6, and 8, are actively involved in the business, learning the values of hard work, family, and tradition.

For Nancy, being a Latina entrepreneur means breaking barriers and paving the way for other women in her community.

“A Latina entrepreneur is a rare type of superhuman,” she shares. “We face the

uncertainties

of entrepreneurship while also navigating spaces that favor men, all while staying true to our identity.”

Through dedication, consistency, and resilience, she has turned The Tamale Fiesta into a thriving business, showing that passion and perseverance can lead to success. But she believes more can be done to support Latina-owned businesses. “Communities can advocate for policies that promote fairness in accessing funding for women of color,” she explains. “Encouraging diversity will lead to growth and innovation in our Hispanic communities.”

Nancy’s commitment to community extends beyond her kitchen. This year, she’s participating in RevTour25, an event that celebrates Latino entrepreneurs, culture, and creativity. “RevTour25 gives us the opportunity to network with like-minded Latino voices in shaping and celebrating the uniqueness of our culture,” she says.

By taking part in this event, she hopes to inspire others to embrace their roots

and support local businesses that uphold tradition and authenticity.

As The Tamale Fiesta continues to grow, Nancy has her sights set on opening a brick-and-mortar location, where she can continue sharing her award-winning tamales with an even wider audience. But no matter how big her business becomes, she remains committed to the values instilled in her by her grandmother— integrity, quality, and the belief that food has the power to bring people together.

To experience The Tamale Fiesta for yourself, follow Nancy on Instagram at @thetamalefiesta and join her in keeping the tradition alive

Erica Gamboa shines as a creator who turned passion into purpose. As the founder and creator of Wild Encanto, Erica has transformed a pandemic-era hobby into a thriving business, offering beautifully handcrafted polymer clay earrings and accessories that celebrate individuality and heritage.

Erica’s entrepreneurial path began in the kitchen. Originally a baker, she was forced to pivot when the COVID-19 pandemic brought cake orders to a halt. Searching for a new creative outlet, she stumbled upon polymer clay. With a few basic tools and an insatiable curiosity, she dove into YouTube tutorials and began experimenting. What started as a hobby—making gifts for friends—soon blossomed into a full-fledged business.

SAN ANTONIO Erica Gamboa Crafting Culture and Creativity with Wild Encanto

Creativity runs in Erica’s blood. Her greatest inspiration was her mother, who, despite battling cancer for 19 years, remained unwavering in her love for crafting and bringing joy to others. “She never let her illness define her,” Erica reflects. “She showed me the power of resilience and kindness, and I carry that with me in everything I create.”

“I never expected this to turn into a business, but the joy of creating something that makes people feel beautiful was too special to ignore.”

This deep-rooted strength and determination are evident in Wild Encanto’s unique designs, which merge artistry with cultural pride. Each piece Erica creates is more than just an accessory—it’s a reflection of her journey, her heritage, and the beauty of perseverance.

One of the most rewarding aspects of Erica’s business has been connecting with other entrepreneurs and customers through pop-up markets. “The small business community has been such a blessing,” she says. “I’ve learned so much from others and have been incredibly lucky to share my work through local events, online features, and even a TV news segment.”

As a proud Latina entrepreneur, Erica believes representation matters. “Being a Latina in business means breaking barriers and proving that our voices and creativity belong in every space. I want my work to inspire

others and show that success is within reach for all of us.”

Building a Stronger Future for Latina Entrepreneurs

Erica is passionate about uplifting fellow Latina business owners. She believes that real change comes from tangible support—shopping local, sharing businesses on social media, and creating mentorship and funding opportunities. “We need stronger networks and more business training to help Latina entrepreneurs thrive,” she emphasizes. “Our community is full of talent and ambition, but we need more resources to turn our dreams into sustainable businesses.”

Erica is set to bring Wild Encanto to RevTour 2025, an event dedicated to empowering Latino entrepreneurs and showcasing their talents. “I’m so excited to be part of RevTour25,” she says. “It’s a chance to reach a larger audience, support fellow business owners, and celebrate our community’s strength. Plus, it looks like it’s going to be an amazing time!”

From kitchen creations to wearable art, Erica Gamboa’s story is a reminder that passion, resilience, and cultural pride can transform challenges into opportunities. As Wild Encanto continues to grow, so does Erica’s impact—one beautifully handcrafted piece at a time.