1.1
How These Guidelines Work
The brand strategy provides the directions and ideas for portraying and unifying the experiences of the Tillamook Coast. In conjunction with the Tillamook Coast Tourism 2025 Strategy, it acts as a guidance system to inform communications, experience delivery, product development and public policy programs that affect the local visitor economy. It will shape what we want people to think and feel about the Tillamook Coast as a visitor destination. Photography used in this document are selected from original images provided by local photographers and several stock libraries to present the character of the Tillamook brand.
Photo courtesy of Don Best Photography, all rights reserved