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Avia empowers businesses and institutions with strong brands that get noticed. We amplify marketing with compelling messages that get heard. We plan, design and implement wayfinding programs to help people find their way to your destination. We produce compelling marketing videos that amplify a brand’s voice. Avia provides solutions that empower brands, move businesses upward and communities forward.
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It’s not what you say that makes heads turn, it’s how you say it.
A well-crafted message can have a powerful impact on those who hear it. To insure it is heard, it needs to be illuminated. That’s where Avia comes in. Everyone knows that a picture is worth a thousand words. We create pictures that make words worth listening to. Strong visuals amplify targeted messages. We turn heads in your direction so your message is heard.
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Wear your colors proudly. 6
Some people mistake a logo for a brand. A logo is just the visual cue that helps create an identity. It merely represents the brand. A brand is a distinctive and valued promise that enables consumers to more easily choose one place over another. In simple terms, it is the perception people have of you despite your best intentions. Avia’s brands are based on four key considerations: understanding the client’s objectives, their target audience, their competitors’ strengths and weaknesses and their unique offering.
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Avia propels brands with highly effective visual communications. In order for brand awareness to grow, everything from print advertising to video and social media must have a consistent look and feel. All elements must speak the same language and in a clear tone. 8
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Developing effective brands requires us to understand the cultural relevance of our client and their product. This helps a brand convey authenticity in order to be taken seriously. Our branding goal is to gain credibility and trust. 10
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Getaway to a p the river will he
Getaway to a place where the river will heal your soul.
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C A L I F O R N I A
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A brand’s strength is largely determined by the sum of its parts. Avia approaches each assignment holistically utilizing a 360º view of all things that define and communicate it. Avia brands speak with a unified voice and are targeted to a specific market.
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T H E N AG I CO G R O U P
COVERING MORE
Avia provides creative services for several Caribbean clients. NAGICO Insurances, St. Maarten Medical Center, Caribbean Motors, Tortola Auto Group and Terminex are a few of the businesses who use Avia for a range of visual communications– from annual reports and calendars to storefronts, billboards and signage. 15
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Avia designed a wayfinding system to support a new brand for the Town of Canmore in Alberta. The project included primary, secondary and district gateways, vehicular and pedestrian guides, bike and hiker trailblazers, parking guide and identity signs, regulatory signs, pedestrian directory maps, bike fix-it stations, identity monuments for the Rocky Mountain Legacy Trail and temporary event signage.
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Avia partnered with Great Destination Strategies to develop a new brand for the City of Gulf Shores. The branding program included brand messaging, tagline, logo, brand manual, visual communications, and materials for their brand launch. Following the comprehensive branding initiative, a regional wayfinding program was designed, It included site assessment through implementation.
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New Jersey
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In 2019, Avia launched their destination video production services. Up until then, Avia partnered with videographers and social media marketers for the co-production of videos for clients. After a merger with Total Destination Marketing, Avia was finally able to bring these services in-house. A former branding client of ours, Hudson County Office of Cultural and Heritage Affairs/Tourism Development, was excited to have Avia produce a series of videos that could be used in their social media campaigns. The 2 minute version may be seen at: https://vimeo.com/365614927
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Avia provides a great product – creativity. It is at the center of all that we do. Our process follows a diligent methodology rooted in thorough research, strategic thinking and dedication to fulfilling our client’s objectives.
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Avia’s focus is on combining high level design execution with intelligent strategy. This sets us apart from many of our competitors. We’re not driven by the prospect of winning awards. We are, however, driven by the desire to provide winning results for our clients. To find out how Avia can help move people in your direction, email us at: connect@aviadg.com
Branding Wayfinding Graphic Design Video Production Web Media Advertising Event Graphics Illustration Interpretive Product Design Point-of-Sale Storefront Production Oversight
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42 90 44 33 117 43 76 75 2B 4C
42 90 44 33 117 43 76 75 2B 4C
42 90 44 33 117 43 76 75 2B 4C
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P R E S E N T S
Managing Studio Wellington Professional Centre 12161 Ken Adams Way Suite 110Y1 Wellington, FL 33414 Minnesota Studio 5000 81st Lane North Minneapolis, MN 55443 Colorado Studio P.O. Box 1202 Ouray, CO 81427 Oregon Studio 20212 SW 86th Ave. Tualatin, OR 97062 Alberta Studio Fish Creek Executive Centre Suite 205 259 Midpark Way SE Calgary, Alberta
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