MONTI KEOPI J U N E 2 0 2 3 • I S S U E 1 • V O L 1 THE BUSINESS PROPOSAL EDITION G E T T O K N O W M O N T I K E O P I D I S C O V E R O U R G O A L S A N D P L A N S F O R M O N T I K E O P I H O W C A N O U R P R O J E C T B E N E F I T T H E C O M M U N I T Y
2.... Meet the Editors 5.... Monti Keopi's Background 6.... Project Rationale 7.... Core Problem 8.... Our Budget 9.... Our Resources 10.... Project Timeline 11.... Project Implementation 12.... Project Benefits
N A M E : A M A N M U S ' A D B I N S A F I A I N D . O . B : 2 3 / 3 / 2 0 0 1 O R I G I N : K O T A B H A R U A D D R E S S : L O T 1 5 0 4 , T A M A N M A K M U R , K G C H I C H A , K U B A N G K E R I A N , 1 6 1 5 0 , K O T A B H A R U , K E L A N T A N C E L L P H O N E : 0 1 3 - 8 6 7 3 5 7 0 M A T R I C N U M : 1 2 0 0 4 9 7 N A M E : H A N I S M A H F U Z A H B I N T I R I D Z U A N D O B : 0 5 / 0 8 / 2 0 0 1 O R I G I N : P E R A K A D D R E S S : N O . 6 , J A L A N B A N D A R U N I V E R S I T I 1 3 , B A N D A R U N I V E R S I T I S E R I I S K A N D A R , 3 2 6 1 0 , S E R I I S K A N D A R P E R A K C E L L P H O N E : 0 1 3 - 7 1 5 9 0 5 0 M A T R I C N U M : 1 2 0 0 5 0 6
N A M E : M U H A M M A D A Z A M U D D I N B I N R O S L I D O B : 2 3 / 0 5 / 2 0 0 0 O R I G I N : S E L A N G O R A D D R E S S : N O . 8 , J A L A N 4 / 4 C , S E K S Y E N 4 , 4 3 6 5 0 , B A N D A R B A R U B A N G I , S E L A N G O R C E L L P H O N E : 0 1 8 - 2 4 3 1 0 8 4 M A T R I C N U M : 1 2 0 0 5 0 4
Meet Our Editors
Meet Our Editors
N A M E : N A W W A R A T U L I N S Y I R A H B I N T I M O H A M A D S A L L E H D . O . B : 0 9 / 0 1 / 2 0 0 1 O R I G I N : S E L A N G O R A D D R E S S : N O . 3 3 , J A L A N S U T E R A 2 / 2 B , T A M A N S U T E R A , 4 3 0 0 0 , K A J A N G , S E L A N G O R C E L L P H O N E : 0 1 0 - 3 0 8 1 3 2 5 M A T R I C N U M : 1 2 0 2 8 0 2 N A M E : N U R U L A I N K A M A L L I A H D . O . B : 3 1 / 1 0 / 2 0 0 0 O R I G I N : S E L A N G O R A D D R E S S : 1 0 3 , B L O C K 9 , J A L A N 6 C / 1 1 , 4 3 6 5 0 , B A N D A R B A R U B A N G I , S E L A N G O R C E L L P H O N E : 0 1 1 - 6 1 1 2 9 6 0 2 M A T R I C N U M : 1 2 0 0 5 1 6 N A M E : N U R H U D A B I N T I Y A H Y A D O B : 2 2 / 0 7 / 2 0 0 1 O R I G I N : J O H O R A D D R E S S : N O . 1 1 , J A L A N S E J A H T E R A 2 3 , T A M A N D E S A S K U D A I , 8 1 3 0 0 , J O H O R B A H R U , J O H O R C E L L P H O N E : 0 1 8 - 9 1 2 0 7 7 4 M A T R I C N U M : 1 2 0 0 4 9 4
N A M E : A I S Y A H B I N T I Z U L K A R N A I N D . O . B : 2 1 / 0 6 / 2 0 0 0 O R I G I N : S E L A N G O R A D D R E S S : N O . 1 7 , L O R O N G M E L O R 2 , T A M A N P E R T A M A , 4 5 2 0 0 , S A B A K B E R N A M , S E L A N G O R C E L L P H O N E : 0 1 0 - 4 5 6 3 3 8 6 M A T R I C N U M : 1 2 0 0 4 9 5 N A M E : F A T I N N U R S A B R I N A B I N T I M O H D H E L M I D O B : 2 6 / 0 7 / 2 0 0 0 O R I G I N : J O H O R A D D R E S S : 3 7 3 , J A L A N C A H A Y A 2 1 , T A M A N C A H A Y A , 8 2 0 0 0 , P O N T I A N , J O H O R C E L L P H O N E : 0 1 6 - 2 4 0 6 2 1 9 M A T R I C N U M : 1 2 0 3 0 2 2
Meet Our Editors
GROUND
They are actively filling the market gap between expensive coffee served at international coffee chains such as Starbucks and instant coffee sold in many local shops. But Monti Keopi is more than just a regular coffeehouse, its menu also consists of toasts, non-caffeinated beverages, and desserts.
Monti Keopi is also laser focused on being a community centric business by supporting the community within each of its store especially with the affordable options offered at their kiosks in many universities throughout the country.
N O M A D I C | 2 4
RATIONALE
IMPROVING THEIR HOLD ON THE CAFE BEVERAGE MARKET IN USIM
Subsequently, as promotion and awareness towards Monti Keopi begin to increase from our project, we hope that their hold on cafe beverage market among USIM students will also increase Having a good hold on the market is an important aspect for a new business like Monti Keopi. Hence, it is why our project even though small in scale, can be very helpful for a small business like this
PROVIDING EXPERIENCE FOR A FUTURE CAREER
A project such as this could give us an exposure and experience in handling the marketing side of a real-life business This kind of experience also would be very beneficial in preparing us for our future career especially if it is demanding us to navigate the challenges of 21st century marketing
N O M A D I C | 2 4
PROJECT
Core Problem
E
N G A G E M E N T M A R K E T I N G S T R A T E G Y
Engagement marketing is when businesses hold reallife events or engagement activities such as competitions, asking customers to chime in in the development of a product, and many more. Even though Monti Keopi had done their part in engaging with their customers excellently through their social media, they are still lacking the physical offline engagement strategy in their marketing repertoire. A good physical engagement strategy is needed especially for an offline food and beverage business as their products are something tangible that needs to be experienced in real life.
We are going to remedy this problem simply by holding a live event highlighting their products accompanied by physical incentive for the attendees.
Resources
1.
Social Media
For our marketing and advertising of the business and also the live event, the most reachable platform for us is social media such as Instagram, Twitter, WhatsApp, TikTok, and so on.
2. E-commerce Platform (Shopee)
Due to our plan to create certain incentives (enamel pins) for the customers that purchase a product from Monti Keopi on that day, we have decided to outsource the production of the pins to a seller from Shopee.
OUR
6/4/2023
Received detailed assessment brief and decided which business to collaborate with.
13/4/2023
Stage 1 Planning: Decided the apt activity type for the business and chose to do a live event
10/4/2023
Contacted the owner of Monti Keopi
11/5/2023
Stage 3 Planning: Budgeting for the event and discussing the idea with the owner
1/5/2023
Stage 2 Planning: Listed out details of the live event and deciding on logistics
2/6/2023
1/6/2023
Proposal presentation
Send in orders for our merchandise and create social media poster for the event
18/5/2023
Brief idea presentation to Dr.Saiful and paperwork finalisation
9/6/2023
Begin social media campaign
21/6/2023
Receive merchandise and last-minute preparation
22/6/2023
Live event
6/7/2023
Presentation of Project
Timeline PROJECT
N O M A D I C | 2 4
Implementation PROJECT
Initial Contact
Here, we will start contacting the owner of Monti Keopi to ask for their permission to set up a campaign for them and also discussing the setups of SULAM with them.
Planning Stage
At this stage, we would decide on the appropriate type of marketing activity for Monti Keopi that can be the most effective The planning is divided into three stages which consist of doing the outline for the event that we have chosen to do, budgeting for the event, scouting for a good manufacturer of our merchandise, deciding on logistics, and also advertising campaigns.
2 Weeks Before the Event
We are going to actively roll out advertisements regarding Monti Keopi and also our live event. Major forms of social media such as TikTok, Instagram, and WhatsApp will be used. We will also make sure that our merchandise and other necessary equipment will be ready two days before the event
Day of the Event
Our event will be held at the library near the Monti Keopi's kiosk. We will begin our word-of-mouth strategy towards the students, giving away merchandise for the first 50 customers, and also taking pictures of the customers as part of our collage.
Project Benefits
T O T H E B U S I N E S S
The benefit that could be enjoyed by the business would be the increase in brand awareness among the students of USIM. Due to their quite hidden location of their kiosk at the USIM's library, it may be difficult for people to find their kiosk. Hence, not many people would be aware of their existence here. But with our live event and social media campaigns, we could easily highlight their location and the best that their business could offer to USIM's students.
T O T H E S T U D E N T S
As for the students, two groups could benefit from this project. The first is obviously the students involved in this project. We could gain a real insight into the reality of marketing for a brand new business which can be beneficial for our future endeavors. The other is the students of USIM who can now know where to get affordable cafe beverages and snacks without breaking their bank.
THANK YOU
