Brand Architecture 品 牌 組 合 Brand architecture is the structure that allows us to coordinate the communication of our brand, by presenting our company, our products, under our TOA masterbrand. Brand architecture is the most important part of the total identity program. It is the constant link that connects all aspects of the company into a visually unified whole, from signage and decoration through literature, stationery and our various company operation forms and documents. 品牌組合架構讓東亞光電品牌形象能夠在市場作品牌協調和品 牌溝通。 品牌組合企業標誌乃企業識別系統之核心，為企業形象，企業 文化之表徵。為樹立企業形象之特徵，由企業標誌延伸設計， 規劃之其他各種識別系統，尚包括：企業招牌、室內裝潢、營 業用各種文書表格等等，以貫徹企業識別系統之一致性與標準 化。
TOA Visual Identity Usage and Guidelines 03