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iSHOP Logo Usage and Guidelines

Happiness Delivered!


This logo guidelines contains approved standard graphic elements of the iSHOP logo usage and style guidelines. It has been prepared and distributed to ensure the success of this identity. Please use and adhere to these guidelines, which are fundamental yet flexible enough to allow for individual expression. This guidelines takes the form of an Adobe Acrobat PDF file for viewing on Windows PC or Macintosh platforms. The file can be printed on standard A4 (21 cm x 29.7cm) paper (actual book size 21cm x 21cm), preferably with a color printer.

Designed by : http://www.newyorkdesign.com.tw


LOGO USAGE AND GUIDELINES Building a brand requires diligent attention to ensure that the image we present to the public is always consistent. These guidelines were prepared to show you how the iSHOP brand be used and visual communicated.

The new iSHOP logo is comprised of hand written type and graphic, do not attempt to duplicate the logo form stock typefaces or to modify the logo in any way. When reproducing the logo, please use the authorized artwork provides and resize proportionality.

Always request authorization to use the logo, Logotype of iSHOP. If you have a question in regard of iSHOP visual identity, please contact the iSHOP Brand Administration Team (BAT) or New York Design at : http://www.newyorkdesign.com.tw

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PRIMARY LOGO The primary iSHOP logo is the most basic and commonly used element of the iSHOP identity. The signature is made up of three components: The hand written type of iSHOP, the black-color tag and yellow rectangle background. Careful consideration should be given to the logo’s suitability for each intended use.

INFORMAL LOGO The informal signature is for use on casual applications, such as name tag, product ID, merchandise... The informal logo may not be modiďŹ ed in any way. When reproducing the logo, alway use the authorized artwork provides and resize proportionality.

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ACCEPTABLE LOGOS The “ iSHOP Vertical Logo“ is the official iSHOP logo and is recommended over all others. Depending upon the design layout, the following logos are also acceptable; the “Informal Logo”, the “Rotate Left Logo” and the “Rotate Right Logo”. Noted: Do not attempte changes the approved logo colors, distorted in any way and add any elements to the logo.

“ iSHOP Vertical Logo“

“ iSHOP Rotate Left Logo”

“ iSHOP Rotate Right Logo”.

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ENDORSEMENT USAGE AND STYLE Always request authorization to use the logo, logotype of iSHOP. Contact the iSHOP-BAT if you have queries in regards of application and do not attempt to duplicate the logo form stock typefaces or to modify the logo in any way. When reproducing the logo, please use the authorized artwork provides and resize proportionality.

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iSHOP Logo Usage & Guidelines 0913 Page-4


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TOAO Lighting Related

東亞光電照明產 品

東亞光電照明相關產品

LED Lighting

Health Product

品牌照明系列

健康生活用品

Biotech Product

Electronics Related

生化科技產品

資訊科技相關產品

iSHOP Logo Usage & Guidelines 0913 Page-5


PRIMARY COLOR PALETTE Primary color is an integral part of the iSHOP logo. Only the specific colors outlined below are approved for iSHOP logo use.

iSHOP Yellow (Y-100 R-15)

iSHOP Black (K-100)

iSHOP Monochrome

STANDARD TYPE FONT The preferred font to use for all marketing communication copy when creating iSHOP marketing materials in English is the Fruitiger LT Standard and in Chinese is the 華康黑體 and 華康明體. Frutiger LT Standard

ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz 123456 Happiness Delivered! ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz Happiness Delivered! ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz Happiness Delivered! 華康黑體

華康明體

線上購物方便多多優惠多多 選 擇 多 多 線上購物方便多多優惠多多 選 擇 多 多 線上購物方便多多優惠多多 選 擇 多 多

線上購物方便多多優惠多多選擇多多 線上購物方便多多優惠多多選擇多多 線上購物方便多多優惠多多選擇多多

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SECONDARY COLOR PALETTE This secondary color palette is provided as an aid to designing print and Web communications that reflect the iSHOP brand in tone and style through consistent use of color. Although the iSHOP identity colors are iSHOP Yellow (Y-100 R-15) and iSHOP Black (K-100), designing effective marketing communications benefits from a more flexible and sophisticated use of color harmony and contrast.

The 8-color palette configuration below further simplifies color choices by selecting a 2-color combination. Experienced designers may extend this palette further with the application of good judgment and skill.

C 100 M 50

M 100 Y 50

C 50 M 100

C 50 Y 100

M 50 Y 100

C Y

M Y

C Y

50 50

50 50

50 50

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TAGLINE The iSHOP taglines should appear on its own. Separate from the iSHOP logo. It should never be use together. The size of the tag line should never be larger than the iSHOP logo. It is recommends the inclusion of the tagline in all marketing content.

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iSHOP LOGO POLICY The iSHOP name and logo are registered marks owned by the iSHOP. These marks may not be used in any medium, other than approved iSHOP programs, without the approval of the iSHOP management, or his or her designees. The use of our iSHOP logo in conjunction with that of an outside vendor or ďŹ rm must be reviewed by the iSHOP management. Vender wishing to use the iSHOP logo on commercial goods (i.e., T-shirts, bumper stickers, bag, etc.) also must secure such approval.

All requests for use of these logo must be submitted to the appropriate party listed above. All manufacturers who produce goods bearing any of the iSHOP logo/ trademarks must either be licensed or have received special permission to produce such products without a formal license agreement.

Any questions regarding the use of the iSHOP name, or logo should be referred to the iSHOP management or iSHOP Brand Administration Team (BAT).

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Designed by : http://www.newyorkdesign.com.tw


i SHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei 114, Taiwan T. 886-2-2627-1199 Ext.1688 F. 886-2-2658-5151 M. 886-987-261-587

http://www.ishop.ebiz.tw

NEED HELP? Just ask! For assistance and approvals regarding the use of iSHOP logo usage & guidelines matters, and obtain reproduction art of the iSHOP logo, contact the iSHOP Brand Administration Team (BAT).

iSHOP Logo Usage & Guidelines 0913

iSHOP Logo Usage and Guidelines  

Happiness Delivered!