To'ak Luxury Chocolate on Los Angeles Times

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This $260 chocolate bar might just be worth it

A chocolate bar touted as among the most expensive in the world doesn’t come from Switzerland or France, but from Ecuador. It weighs in at just 50 grams — and costs a whopping $260. Oh, yes, and there are only 574 in the world. This year. We’re used to luxe wineries debuting a Cabernet at $100 or $200 a bottle. But a chocolate bar in the triple digits? I had the chance to taste the To’ak chocolate bar and came away impressed by the two young men behind it, fascinated by their story — and by their fabulous, deep-flavored chocolate, like nothing I’ve experienced before. “Experience” is the operative word. Presented in a box made of Spanish elm, the same wood in which the cacao beans are fermented, the 50-gram To’ak chocolate bar comes with a special wooden “tweezer” — for want of a better word. Each box is hand wrapped and numbered and printed with the harvest year, in this case Rain Harvest 2014. Some of this year’s 574 bars are for sale at Wally’s in West Los Angeles.

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