WHY ISN’T MY WEBSITE RANKING?

WHY ISN’T MY WEBSITE RANKING? The fundamentals of SEO may look easy, writing great content and creating relevant links, but actually the real practices of SEO are much more difficult. You will have competitors, there are complex ranking algorithms. Factors like age, engagement, and relevance are also considered.

With a variety of reasons on why websites fail to rank, sometimes the websites aren’t good enough to compete against the competitors, as they may have great resources.

When you upload your website, it’s a common mistake that you will not see where you went wrong. To achieve Digital Marketing Services success for your website and business you need to have a great Digital Marketing Team (DMT).

We have listed the common reasons on why your website isn’t ranking.

Strong Competition

The most common reason websites does not rank is that they aim search keywords with an enormous amount of competition. The stronger the competition, the stronger your website needs to be so that it will rank in the first page.

When launching a website make sure that you stuff in keywords that will help you rank your website.

Before launching your SEO campaign make sure you know who you are competing with (this is essential for your targeted keywords). You’re going to be competing against websites for the top position.

Poor on-page optimization

Your website may not be properly optimized; factors like XML sitemaps, Page titles, and keyword solidity play an important role in ranking your website.

If your website does have strong backlinks and content that targets keywords, but is still not ranking? It can be the on-page optimization, check it out again maybe its poorly optimized.

If you are new to performing Search Engine Optimization you can use tools like Yoast SEO for Wordpress (free) and Moz On-Page Grader (this is paid) to find and fix issues that are affecting your website. One great thing about on-page SEO is that you only need to do it once, after fixing your page titles, image tags and other elements you can now focus on putting a great content and links to your website.

You may be in the Penalty Box

A penalty can remove your website completely from Google’s search results.

You need to check this on Google Manual Actions report so you can change your mistakes.

How is this possible? Google says you can be punished if the assessor concludes that you have:    

A hacked site – Someone may have uploaded a malicious content on your site.

User-generated spam – Spam comments/posts on forums Thin content with little or no added value – Your pages need to offer some real value to users.

Cloaking or sneaky redirects – showing different pages to users and to Google.

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Pure Spam – This includes most of the stuff already mentioned, just more aggressive and overt.

Cloaked images – Manipulative use of images in order to get more clicks.

Hidden text and keyword stuffing – These are oldies but goodies, and apparently it’s still enough of a problem for Google to list it here.

You are unnoticed Links are still and will always be a thing, and there are a lot of ways to get them. Sometimes not all of them are worth having.

You will need a good portfolio of links, they should come from good sites, and it can also come from normal sites.

Another thing you should not buy links, always try to increase your links the natural way.

Links can be a problem too.

For example:

You are getting noticed on the Wrong Part of the Web People may use some wrong tactics on your website.

They don’t really do this for a purpose they just choose websites to inject malicious codes. They can also start scraping your contents, blogs, and articles then republish them, or they may build many links to your websites from unknown websites.

Google is doing a great job when finding a SEO attack, but this must not allow you to risk the kind of penalty you could get from it, so you should also be ready for this.

You Haven’t Given It Enough Time

Google says you need to be patient when it comes to SEO. SEO is not an overnight process and there is no other option.

You need to do it in order, it takes time for researching, creating, and implementing strategies that produces good content.

It takes time for Google to recognize that you have made changes, after that you need to wait for the search engine to determine if you are providing something new to its value.

SEO will require patience and time is something you cannot avoid.

Your website may look well, but is it really good?

You may have paid for a great Web Design and Development website, but still Google isn’t appreciating it?

It’s possible that your website is not accounted in SEO’s angle.

These can be the things that are holding you back

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Duplicate content Insufficient content Old content Split keyword focus, so there are multiple pages that could rank for a given word Incomplete basics, such as metas, alt tags, and schema markup No new blogs

BY: T&G Web Solutions