"What Men Secretly Want" is an online program that consists of audio and video training modules, as well as a comprehensive guidebook. The program claims to provide women with valuable insights into the male psychology and offers practical advice on how to communicate effectively and build a deep emotional connection with their partners. James Bauer emphasizes the importance of understanding men's desires and how to meet them in order to create a lasting and loving relationship. Implementing the principles delineated in the guide "What Men Secretly Want" requires thoughtful consideration and practical application.