TMS Style Guide - Updated September 19, 2018

TMS LOGO & BRAND IDENTITY GUIDELINES Updated: September 18, 2018

©TMS2018

CONTENTS

01 02 03 04 05 06 07

LOGO SPECIFICS

INCORRECT LOGO & ACRONYM USE TYPOGRAPHY COLOUR

STATIONARY FORMS ADDRESS BAR

08 09 10 11 12 13 14

EMAIL SIGNATURE SAMPLE ADS

DISPLAYS POWERPOINTS SAMPLE COLLATERAL MARKETING MATERIAL TMI DISCOVERY DAY CAMP

01 LOGO

SPECIFICS 2

LOGO VERSIONS

Acronym Est. Logo Stacked

Acronym Logo Stacked

Acronym Est. Logo Horizontal

TMS Logo Can be used in the footers or on back covers.

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ACRONYM EST. STACKED LOGO When to Use TMS acronym est. logo is the to be used if it fits better than the acronym est. horizontal logo.

Clear Space Grey Stripped Area Indicates Safe Zone.

Other graphical and visual elements can be safely positioned up to the adjoining Blue area.

Blue Indicates Clear Space. The blue area must be kept free of all other graphical and visual elements.

The minimum required Clear Space is defined by the measurement ‘x’ x2 ( x is equal to the height of the uppercase letters in EST, known as the ‘cap-height’.)

xx2

x

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ACRONYM EST. HORIZONTAL LOGO When to Use Acronym est. horizontal logo is to be used as the main logo.

Clear Space Grey Stripped Area Indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area.

Blue Indicates Clear Space. The blue area must be kept free of all other graphical and visual elements.

The minimum required Clear Space is defined by the measurement ‘x’ x2 ( x is equal to the height of the uppercase letters in EST, known as the ‘cap-height’.)

x xx3

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02 INCORRECT

LOGO AND ACRONYM USE 6

INCORRECT USE To ensure the TMS brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: Do not change, alter, modify any part of the logo. Always use a master vector or high resolution version of the logo (do not use low resolution web version for printing).

Some examples of logo m isuse are shown below.

Do Not - Fonts Do not use any other font, no matter how close it might look.

TMS TMS TMS

Do Not - Sizing Do not squish or squash t he logo to fit. Any resizing must be in proportion.

Should be not smaller than .5 inches. (Some exceptions will include approved forms with limited space)

Do Not - Colour Do not change the colours even if they look similar.

Use the official colour specifications detailed in these guidelines.

Use colours specified on page 11.

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03 TYPOGRAPHY 8

FONT USE Craft Gothic Condensed When to Use: Used for Headlines in Publications.

Craft Gothic Condensed

ABCDEFG ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Century Gothic Regular When to Use: Used for Body Copy in Publications.

Century Gothic Regular

ABCDEFG ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Times New Roman When to Use: If you need to match TMS l etters or use a serif font.

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04 COLOUR 10

COLOUR TMS Standard Colours Blue

Pantone: 532c RGBs: 28 31 42 HTML: 1C1F2A CMYK: 88 76 30 82

Green

Pantone: 3308c RGBs: 3 70 56 HTML: 034638 CMYK: 94 28 74 73

Yellow

Pantone: 458c RGBs: 217 199 86 HTML: D9C756 CMYK: 5 4 73 7

Gray

Pantone: Warm Gray 6c RGBs: 165 156 148 HTML: A59C94 CMYK: 14 19 21 39

Significance (TMS Strategic Direction) Colours

CMYK: 0 45 100 0

CMYK: 54 0 100 0

CMYK: 86 8 0 2

CMYK: 15 100 100 0

CMYK: 45 25 16 59

TMS Box Logo Colours

Pantone: 323c RGBs: 0 102 105 HTML: 006669 CMYK: 100 30 50 30 Pantone: 3025c RGBs: 0 91 137 HTML: 005bB89 CMYK: 100 70 30 0 Pantone: 459c RGBs: 236 225 140 HTML: ECE18C CMYK: 0 0 50 10 Pantone: 1805c RGBs: 199 59 35 HTML: C73B23 CMYK: 10 90 100 10

The colours shown throughout this document should not be expected to be consistent or accurate when viewed on screens or printed on office printers. For the purpose of colour matching, refer the numbers for the colour space needed (eg. RGB for screens and CMYK for print).

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05 STATIONARY 12

LETTERHEAD General letterhead for T MS correspondence.

The electronic letterhead can be found on the Faculty & Staff Portal under Templates.

UPPER SCHOOL

LOWER SCHOOL

8569 Bayview Avenue, Richmond Hill, ON L4B 3M7 Tel: (905) 889 6882 Fax: (905) 886 6516

TMS LOGO & BRAND IDENTITY GUIDELINES

www.tmsschool.ca

500 Elgin Mills Rd. E, Richmond Hill, ON L4C 5G1 Tel: (905) 780 1002 Fax: (905) 780 8981

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LOWER SCHOOL

8569 Bayview Avenue, Richmond Hill, ON L4B 3M7

14 UPPER SCHOOL

500 Elgin Mills Rd. E, Richmond Hill, ON L4C 5G1

Standard #10 envelopes for TMS correspondence

ENVELOPES

TMS BUSINESS CARDS Layout of TMS business cards for staff.

Sally Smith Teacher

Tel 905.889.6882 Ext. 1111 Fax 905.886.6516

ssmith@tmsschool.ca

LOWER SCHOOL

8569 Bayview Avenue, Richmond Hill, ON L4B 3M7

UPPER SCHOOL

500 Elgin Mills Rd. E, Richmond Hill, ON L4C 5G1

www.tmsschool.ca

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06 FORMS 16

FORMS Alternate TMS logo to use on forms with limited space.

In all other cases use the standard TMS EST. logo.

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07 ADDRESS BAR 18

ADDRESS BAR General address footer bar f or use on back covers etc.

UPPER SCHOOL

LOWER SCHOOL

8569 Bayview Avenue, Richmond Hill, ON L4B 3M7 Tel: (905) 889 6882 Fax: (905) 886 6516

TMS LOGO & BRAND IDENTITY GUIDELINES

www.tmsschool.ca

500 Elgin Mills Rd. E, Richmond Hill, ON L4C 5G1 Tel: (905) 780 1002 Fax: (905) 780 8981

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08 EMAIL

SIGNATURE 20

TMS SIGNATURE Detailed Directions Main Text Font: Arial Main Text Size: 10pt Main Text Colour: Grey Name Font: Arial Name Size: 14pt Name Colour: Navy TMS Font: Time New Roman Bold TMS Size: 18pt TMS Colour: Navy ESTABLISHED IN 1961: Bold, Yellow, All Caps School Titles: Bold Legal Text: 8pt *Remember to change the location, extension and email below the address.

Your Name Your Position at the School

TMS

ESTABLISHED IN 1961 Lower School 8569 Bayview Avenue, Richmond Hill, ON, L4B 3M7 OR Upper School 500 Elgin Mills Rd. East, Richmond Hill, ON, L4C 5G1 905-889-6882 Ext. 0000 / email@tmsschool.ca www.tmsschool.ca This message and any attachments may contain information that is privileged and confidential. If you are not the named recipient, any disclosure, copying, distribution, or use of the information contained is prohibited. If you are not the named recipient, please immediately contact the sender and permanently delete the email/attachments. Thank you.

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09 SAMPLE ADS

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SAMPLE AD I am known

When students are genuinely known, their learning can be fully understood and beautifully supported. They can thrive. Our Montessori start and IB finish provide a unique framework within which your child can say I Am Known.

We are worth the visit. www.tmsschool.ca Lower School (18 Months to Grade 6), 8569 Bayview Ave., Richmond Hill Open House - October 28, 2017 10:00 am to 11:30 am Upper School (Grades 7 to 12), 500 Elgin Mills Rd. E., Richmond Hill Information Session November 4, 2017 at 11:00 am

At TMS, I am known.

When students are genuinely known, their learning can be fully understood and beautifully supported. They can thrive.

TMS creates opportunities for children to be inspired by learning through experimentation, exploration, and self-discovery. Located in Richmond Hill, our Montessori Lower School is for students 18 months to Grade 6. You hear the laughter, see the joy on students’ faces, and feel the trust parents have as they drop off their children. Our Upper School (Grades 7-12) offers the only independent International Baccalaureate (IB) Programme in York Region.

On any given day, this modern campus may showcase a student art exhibit, impromptu debate or a pop-up lab for group projects. But don’t just take our word for it. Finding the right school for your child is too important. You have to visit and see and feel it for yourself.

Our Montessori start and IB finish provide a unique framework within which your child can say I Am Known.

www.tmsschool.ca We are worth the visit.

Richmond Hill

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10 DISPLAYS 24

DISPLAYS At TMS, I am known.

Knowing each student means understanding when to challenge and when to inspire, when to listen and when to lead. Our Montessori start and IB finish provide a unique framework within which your child can say I am known.

Lower School (18 Months to Grade 6) & Upper School (Grades 7 to 12) in Richmond Hill

We are worth the visit.

At TMS, I am known.

www.tmsschool.ca

At TMS, I am known.

Therefore, I am ready.

Therefore, I am encouraged to explore, experiment, observe and ask questions.

When students are genuinely known, their learning can be fully understood and beautifully supported. They can thrive.

Our Montessori start and IB finish provide a unique framework within which your child can say I am known.

When students are genuinely known, their learning can be fully understood and beautifully supported. They can thrive.

Our Montessori start and IB finish provide a unique framework within which your child can say I am known.

Lower School (18 Months to Grade 6) & Upper School (Grades 7 to 12) in Richmond Hill

Lower School (18 Months to Grade 6) & Upper School (Grades 7 to 12) in Richmond Hill

We are worth the visit. www.tmsschool.ca

We are worth the visit. www.tmsschool.ca

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11 POWERPOINT 26

POWERPOINT The TMS PowerPoint template is available on the Staff Portal under Templates.

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12 SAMPLE

COLLATERAL MARKETING MATERIAL 28

SIGNIFICANCE

Significance 2016 - 2021

TMS Strategic Direction

TMS students do good things, special and significant things.

They are bold, courageous and authentically themselves.

They can do these things because they have a foundation; they are cared for, they are known.

- David Young, Head of School

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IB ADVANTAGE Informational material highlighting the advantages of the IB Programme at TMS

The TMS IB

Advantage The TMS IB

Advantage TMS

www.tmsschool.ca

The TMS Journey TMSIB ADV092017

The TMS Journey

jour-ney /j rnē/ e

noun 1. An act of going from one place to another, especially at a long distance.

2. One’s passage or process through life.

Founded in 1961, TMS has evolved into a leading independent school that combines the Montessori and International Baccalaureate (IB) frameworks to provide students the foundation for a life of goodness and excellence. Operating from two campuses, we bookend the Town of Richmond Hill with exceptional learning environments for children of all ages and stages.

Our Lower School offers a Montessori start for students from 18 months to Grade 6. Parents and students regularly comment on the smallschool family feel of this campus while benefitting from the dynamic energy that is possible in a community of over 550 students. Our Upper School is the only independent school in York Region that offers the International Baccalaureate (IB) Programme. Over 230 students from Grades 7 to 12 attend this modern, bright and student-centred campus where every day offers new and exciting activities such as an exhibit of student art, an impromptu debate or a pop-up lab to facilitate group projects.

At TMS, we intentionally use the word “journey” to encompass the various partnerships and stages involved as a child navigates through their school years. TMS students travel at their own pace with their preferred end in mind. They have experienced guides in the form of their teachers, ongoing support from their peers and a connection to the larger TMS community to help them along.

TMS has shown itself to have a uniquely powerful journey for our students. At its best, the journey our students take at TMS produces a young adult who desires more than mere success. But rather, imbued with habits of excellence, they desire to contribute, to impact, to engage, to serve. In short, they desire to have Significance.

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I AM KNOWN Information about the Toddler, Children’s House, Elementary and Upper School (Grades 7 to 12) IB Programme.

I AmatKnown TMS I Am Known at TMS

TMS

www.tmsschool.ca

The TMS Journey TMSKNOWN 092017

Toddler (18 Months to 3 Years) The Toddler Program provides a nurturing educational experience that fosters independence, language development and motor movement.

Current research indicates that the first three years of a child’s life are the most formative. During this period, children absorb innumerable impressions from their environment as their physical, mental and emotional development occurs.

Our Toddler Program is not daycare. It is a decisive entry point to our highly nurturing and successful educational environment for the whole person.

Outcomes By the end of our Toddler Program, a child should be able to: •

Feel confident and comfortable in new places and with new people

•

Further refine their developing gross motor skills

•

Expand and enrich their language skills

•

Make appropriate choices about activities that draw their interest

It is wonderful to observe our Toddlers as they explore the beautiful TMS environments based on their interests. They are so capable when given the opportunity. The goal of the Toddler Program is to cultivate a child’s natural desire to learn.

- Carolyn Reid, Interim Head of Toddler and Children’s House

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13 TMI 32

TMI LOGO

Evolve. Go beyond.

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TMI STATIONARY

Evolve. Go beyond.

8569 Bayview Avenue, Richmond Hill, ON L4B 3M7

Toronto Montessori Institute (TMI) Evolve. Go beyond.

Internationally recognized since 1971

8569 Bayview Avenue, Richmond Hill, ON L4B 3M7 • Tel: (905) 889 6882 • Fax: (905) 886 6516

www.tmi.edu

Toronto Montessori Institute (TMI) Sally Smith Teacher

Tel 905.889.6882 Ext.1111 Fax 905.886.6516 Evolve. Go beyond.

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ssmith@tmsschool.ca

8569 Bayview Avenue, Richmond Hill, ON L4B 3M7

Internationally recognized since 1971

8569 Bayview Avenue, Richmond Hill, ON L4B 3M7 www.tmi.edu

www.tmi.edu

TMI EMAIL SIGNATURE Detailed Directions Main Text Font: Arial Main Text Size: 10pt Main Text Colour: Grey Name Font: Arial Name Size: 14pt Name Colour: Navy TMS Font: Time New Roman Bold TMS Size: 18pt TMS Colour: Navy ESTABLISHED IN 1961: Bold, Yellow, All Caps School Titles: Bold Legal Text: 8pt *Remember to change the extension and email below the address.

Your Name Your Position at the Institute

TMI

ESTABLISHED IN 1971 Toronto Montessori Institute 8569 Bayview Avenue, Richmond Hill, ON, L4B 3M7 905-889-6882 Ext. 0000 / email@tmsschool.ca www.tmi.edu This message and any attachments may contain information that is privileged and confidential. If you are not the named recipient, any disclosure, copying, distribution, or use of the information contained is prohibited. If you are not the named recipient, please immediately contact the sender and permanently delete the email/attachments. Thank you.

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14 DISCOVERY DAY CAMP

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DISCOVERY LOGO

Discover. Go beyond.

TMS LOGO & BRAND IDENTITY GUIDELINES

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DISCOVERY STATIONARY

Discover. Go beyond.

8569 Bayview Avenue, Richmond Hill, ON L4B 3M7

BAYVIEW CAMPUS

500 Elgin Mills Rd. E, Richmond Hill, ON L4C 5G1

ELGIN MILLS CAMPUS

Discover. Go beyond.

BAYVIEW CAMPUS

8569 Bayview Avenue, Richmond Hill, ON L4B 3M7 Tel: (905) 889 6882 Fax: (905) 886 6516

ELGIN MILLS CAMPUS

Creating Over 40 Years of Wonderful Camp Memories!

www.discoveryday.ca

500 Elgin Mills Rd. E, Richmond Hill, ON L4C 5G1 Tel: (905) 780 1002 Fax: (905) 780 8981

BAYVIEW CAMPUS

Sally Smith Teacher

(Bayview Campus) 8569 Bayview Avenue, Richmond Hill, ON L4B 3M7

ELGIN MILLS CAMPUS

(Elgin Mills Campus) 500 Elgin Mills Rd. E, Richmond Hill, ON L4C 5G1

Tel 905.889.6882 Ext. 1111 Fax 905.886.6516

ssmith@tmsschool.ca Discover. Go beyond.

www.discoveryday.ca Creating Over 40 Years of Wonderful Camp Memories!

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DISCOVERY EMAIL SIGNATURE Detailed Directions Main Text Font: Arial Main Text Size: 10pt Main Text Colour: Grey Name Font: Arial Name Size: 14pt Name Colour: Navy TMS Font: Time New Roman Bold TMS Size: 18pt TMS Colour: Navy ESTABLISHED IN 1961: Bold, Yellow, All Caps School Titles: Bold Legal Text: 8pt *Remember to change the extension and email below the address.

Your Name Your Position at the Camp

DISCOVERY DAY CAMP

Creating over 45 years of wonderful camp memories!

Bayview Campus 8569 Bayview Avenue, Richmond Hill, ON, L4B 3M7 Elgin Mills Campus 500 Elgin Mills Rd. East, Richmond Hill, ON, L4C 5G1 905-889-6882 Ext. 0000 / email@tmsschool.ca www.discoveryday.ca This message and any attachments may contain information that is privileged and confidential. If you are not the named recipient, any disclosure, copying, distribution, or use of the information contained is prohibited. If you are not the named recipient, please immediately contact the sender and permanently delete the email/attachments. Thank you.

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