MEDICAL TOURISM in Da Nang An unexplored industry
Medical Tourism Travelling of patients from their home countries to other countries for the purpose of treatment. Medical tourism can include recreation and relaxation activities as well as treatment Medical Tourism creates about US$70 billion for the world economy
In the Southeast Asia region, Thailand, Singapore and Malaysia are the top 3 destinations for international medical tourism And also, renowned healthcare systems, Parkway Healthcare, Bumrungrad Hospital or Bangkok Hospital are the preferential choices of international medical tourists.
Why medical tourism • Cost advantage • Better access to healthcare • Reliable quality • Insufficient insurance coverage • Privacy, especially for plastic procedures • Travel as a leisure
Medical tourism destinations
Types of medical tourism Type
Explanation
Estimated number
Capital gain/lost
Outbound
Vietnamese patients travelling overseas for medical care
30,000
- US$1B (MO H)
Inbound
Patients from other countries travelling to Vietnam to receive medical care
80,000 Mostly are Laos and Cambodian
Domestic
Vietnamese patients, from place to place, to receive medical care
Reverse
Vietnamese patients staying to receive medical care from an overseas physician
US$100M
Prospective market
Prospective market
Why Da Nang Strengths Da Nang is already a tourism hub 3M visitors a year 650,000 foreign visitors Accessibility of location
Weaknesses
No brand awareness Stopping about medical Vietnamese going tourism overseas for treatments No Center of Excellence in specific specialties
Insufficient EnglishAffordable living cost speaking doctors Well-trained medical force Dexterity of surgeons
Opportunities
Attracting a considerable number of MT, instead going to Singapore, Thailand or Malaysia, visiting Vietnam for treatments Domestic Medical Tourists
Threats Lack of trust as a medical tourism destination
Key drivers for Da Nang to be a hub Drivers External
Internal
Availabilit y
Deliberate policy/ Innovation
X
Hospitality
X
English-speaking
X
Logistic
X
Growing Expat community
X
Medical Centre of Excellences
Not available
Remarks
Attract foreign physicians/ Vietnamese iconic doctors to come to Da Nang to practice, in an international environment, to: - Stop Vietnamese going overseas for treatments - Acquire MT market shares from Singapore/ Thailand/ Malaysia - Elevate the domestic medical tourism flow
Benefits of Medical Tourism for Da Nang • Leverage effect for the economy • Contribution to involved industries (airlines, hotels, F&B and leisure industry) • Acquisition of cutting-edge technology • Improve public as well as private healthcare sector • Reduce unemployment
Top procedures for medical tourism in Da Nang Outbound medical tourism
Inbound medical tourism Beauty Procedures (cosmetic, anti-aging, etc.) Stem Cell Therapy & Chronic Diseases Fertility Treatment General Surgeries Dentistry Obesity/Bariatric / Weight loss Surgeries Alternative Medicine Eye/Lasik Vision Care
Reverse medical tourism Orthopedic & Spinal Surgery Cancer Treatment Heart Care/Cardiac Surgeries
Challenges of MT in Da Nang
Selection of physician Communication Issues Follow-up difficulties and complication risk Lack of Trust
Critical issues for medical tourists
Addressing challenges Challenges
Solutions
Selection of physicians
Short term - Overseas recognized physicians - Iconic Vietnamese physicians from Ha Noi, HCMC Long term - Medical Training
Communication issues
- Medical Interpreters - New breed of well-trained and English-speaking physicians
Follow-up difficulties and - Adoption of International Quality Control (JCI) complication risks - Collaboration with overseas healthcare systems for patient co-management Lack of trust
Build up overtime via three above solutions
TMMC Healthcare Vision • TMMC Da Nang will be the flagship hospital • Accessible healthcare • Safety and High-quality • Expertise exchange • Utilization resources
Conclusion • Medical Tourism should be a component for economic growth in Da Nang. • Creating a Steering Committee, involving all stakeholders to provide a framework, to facilitate medical tourism • Collaboration with international healthcare organizations • Targeting both medical tourists and local patients • A deliberate policy is a catalyst, to nurture medical tourism
THANK 27 Bis, Mai Thi Luu, Da Kao Ward,YOU D.1, HCMC | t . 84 8 39117474 | f . 84 8 39106774