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The Premier Fine Arts Festival of the Palm Beaches


From its humble beginnings at the North Palm Beach Country Club, to its current ranking as one of the premier fine art festivals in the United States, the ArtiGras Fine Arts Festival has stayed true to its purpose – to promote cultural arts in Northern Palm Beach County in a family friendly environment.

It is so evident that ArtiGras is well planned, well advertised, and well managed. The volunteers were so accommodating...they really enjoyed being there to help both customers and artists...many of them thanked us for being at the show. The brochures were really helpful... I noticed many customers using them.

Artist Survey Results show that exhibitors consider ArtiGras as one of the best shows in the country for Organization, Layout, Quality & Quantity of Customers and Artist Amenities and the average artist grosses over $3,500 during the three day event.

ArtiGras is celebrated annually for over 25 years over President’s Day Weekend in Jupiter, FL. Ranked as one of the Top 50 art shows in the United States by Sunshine Artist Magazine and one of the Top 20 Events in the Southeast by the Southeastern Tourism Society, ArtiGras showcases a unique juried exhibition of nearly 300 of the top artists from all over the country. The three-day event also features interactive art exhibits, live music, and demonstrations that provide an arts experience like no other in South Florida. ArtiGras is produced by the Northern Palm Beach County Chamber of Commerce and benefits school art programs and local charities.

Fabulous treatment of artists and great turnout. I did an artist demonstration this year and was treated like a “rock star”. I did very well on gross receipts and the crowd was sophisticated, the jurying selection of the show was top notch, the staff was very nice.

ArtiGras by the Numbers

volunteers work over

150,000

visit 10,000 Patrons the show throughout

Patrons come from throughout the state of Florida to enjoy the festivities of ArtiGras over President’s Day weekend each year. Survey results show that 95% of ArtiGras visitors rate the event as Good or Excellent and 94% will return for future years.

patrons

1,000

artists

Each year ArtiGras receives an average of 1200 applications from artists around the country for the coveted 300 available spaces. Artists are selected through an intense 3 day process by 5 professional artist jurors and cash prizes worth $20,000 are awarded at the event for first place awards in each category.

Today was a fantastic day. The vendors are so polite, courteous and helpful. Everything is clean and well maintained. I truly had a wonderful experience.

hours to make ArtiGras

the three-day weekend

2,000

300 100

students in Palm Beach County

schools benefit from donations made

to their classroom

artists travel a combined

total of more than

250,000 miles to exhibit their work

companies

use ArtiGras to promote their business

on an annual basis

It takes over 1000 working more than 10,000 hours to make ArtiGras a success! A committee of 25 individuals works year round to help the Northern Palm Beach County Chamber of Commerce staff produce the annual event. Volunteers work throughout the event in areas like ArtiKids, Concessions, Site Operations, Merchandising, Information, Public Gates and Security. Survey results show that 99% of volunteers would return for future years.

VOLUNTEERS

a Success


Festival highlights

Artist Demonstration Stage

Learn how artists apply their outstanding skills to create art in various media throughout the festival. Demonstrations are on the hour every day with artists from the Lighthouse ArtsCenter and participating ArtiGras artists from around the country.

ArtiKids Area

This section is dedicated specifically to young artists who are invited to participate in a wide selection of interactive art activities made from recycled materials. Activities are provided by Resource Depot, Lighthouse Center for the Arts and the Armory Arts Center. In addition, kids can pick a square on the Art Wall or create “ArtiTown” out of recycled boxes while enjoying live entertainment on the “kids only” stage! Youth Art Competition Gallery

Enjoy the amazing talents of local young artists from area schools – grades K-12. Contest entries are on display all weekend. Winners will be announced live on the Main Stage at 12:00pm on Saturday. Winning schools receive prize money to purchase art supplies and winning students have their artwork framed courtesy of Fastframe.

beer garden Relax in the shade of the Beer Garden where you can enjoy a Budweiser Draught under the umbrellas while listening to live entertainment.

comfort zone

Re-Energize in the shade of the relaxing Comfort Zone while enjoying the sights of ArtiGras!

art pick up No need to carry those large purchases through the crowds back to your car! Let us meet you at the Art Pick Up gate where will be personally load it into your car for you. For more information, ask the artist from whom you purchased your artwork.

artivity avenue

The newest creation for Adults to “find their artist within” at ArtiGras. Come take a painting class with Alla Prima while enjoying complimentary wine and cheese.

Tiny Treasures Children’s Art Boutique Entertainment stage Kids will love the chance to purchase their very own fine art donated by exhibiting artists. No adults allowed! Visit this children’s-only tent inside the ArtiKids area. Proceeds benefit the Quantum House.

From rock and pop to country and jazz the ArtiGras entertainment stage has something for everyone. Live music plays all weekend for patrons to enjoy.


er

13.5%

/Si sor

18% 37%

Radio

education level of ARTIGRAS attendees

20%

7.0

1.3

Bill

Tw i k> oo eb Fa c

some college

29%

We are very proud that we have garnered several awards from different organizations

Southeastern Tourism Society Top 20 Events in Southeast, 2005, 2007, 2008, 2009, 2010 The best events across the Southeast compete to receive the prestigious Top 20 Events designation. Through a nomination process, Southeast

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ArtiGras is nationally known as one of the top festivals in the country. Florida Festivals and Events Association (FFEA) SunSational Awards, Best Magazine Display Ad 2009, Best Printed Materials 2010, Best Promotional Materials 2010, Best Poster 2010 The Florida Festivals and Events Association’s mission is to promote and strengthen the festival, event and fair industry in Florida through education, networking, dissemination of information, and the cultivation of high standards for the industry. The FFEA SUNsational Awards Program recognizes its member’s innovation, individuality and creative collaboration. ArtiGras is the proud recipient of several awards including Best Poster, T-Shirt, Brochure and Printed Program.

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ADVANCED GRADUATE DEGREE

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Trade school/certificate

1%

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associates degree (2-year)

10%

Internet Website

Some highschool Highschool graduate

1%

3%

27%

.96%

How did you hear about ArtiGras?

25%

ng

%

Spon

5.59%

$$ $50,000-74,999 $$$$ $75,000-149,999 $$$$$$ $150,000 and above $$$$$$$$ $49,999 and under

ugh a

7%

1.12%

Household Income

Th r o

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18-24

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Gender of people attending artigras?

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Age range of people who Attended Artigras 2011

Live in the area Drive by

by th e numbers

Tourism Society chooses the Top 20 events in the Southeast for each month of the year and publishes this list of winners quarterly. The Top 20 Events publication is sent to over 1,600 newspapers, magazines, radio stations, TV stations, AAA publications and others. National Telly Awards – 2005, 2006, 2008, 2010 The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. Since 1978, their mission has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity. National Davey Awards, Gold Winner 2005 Poster The largest and most prestigious awards competition exclusively for the “Davids” of creativity. David defeated the giant Goliath with a big idea and a

little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets.

in art education and to show appreciation for individuals or organizations that have contributed their services in an exemplary way to the association and to the professional goals we share.

National Addy Awards, Silver Award 2006 Poster With over 60,000 entries annually, the ADDY® Awards are the world’s largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts.

Southeastern Festivals and Events Association (SFEA) Kaleidoscope Awards Bronze Award for Best Poster, Best Program, 2010 Designed to recognize the marketing, programming and overall event, the SFEA Kaleidoscope Awards acknowledge the highest level of achievement in the festival and event industry throughout the southeast region.

Florida Art Education Association Awards 2008 Community Service Award The Florida Art Education Association Award strives to recognize individuals within the membership who have achieved the highest level of professionalism

Florida Association of Chamber Professionals (FACP) Awards Best Event 2005, Communications Award 2009 The Florida Association of Chamber Professionals provides chamber of commerce professionals with the information, learning and communications skills to carry out the mission of their chambers. The purpose of the Outstanding Communications Awards is to recognize outstanding achievement in chamber marketing materials.


why Sponsor?

The following companies have used ArtiGras as a platform to promote their business as an event sponsor: Sponsorship at events is a great way to achieve marketing goals! According to the worldwide authority on the sponsorship industry, the International Events Group, Inc. (IEG), festivals have a higher audience loyalty than NASCAR or cause marketing. A recent IEG survey shows that 78% of companies agree that participating in festivals has a measurable impact on consumer sales of their product and they provide the most conducive environment for experiential sampling. With a year-round marketing program and documented attendance in the hundreds of thousands, the ArtiGras Fine Arts Festival offers a wide range of sponsorship opportunities to meet any company’s marketing goals through customized program of on-site branding and one-to-one marketing as well as extensive promotional exposure.

ArtiGras sponsors have a 92% return rate and use the event to meet the following goals: Positive PR / Media Exposure Direct Sales Indirect Sales Gross Impressions Support the Community Promote a specific campaign/product Sampling Increase Traffic Entertaining Clients & Customers Branding

BRAVO to the team who put this together. We are so happy with the exposure that our organization received. The entire event staff was very helpful and on top of everything and a pleasure to work with.

With media partners throughout Southeastern Florida, ArtiGras reaches a broad audience.

media type

number of impressions

value

Radio

4.9 million

$192,250.00

Print

8.4 million

$303,500.00

Television

4.9 million

$181,500.00

Online

10.6 million

$71,300.00

1 Advanced Wellness AAA Abacoa Town Center AIG Insurance Arhaus Furniture Armor View Hurricane Protection Systems Arvida/Paseos AT&T Bank of America BellSouth Big Leaf Landscapers Borglund Tyson, LLC Braman Motorcars Brown Distributing Cabot Creamery Cadillac/HUMMER/Saab Carlstrom Chiropractic Casual Living Patio and Poolside Carmelken CBS Radio Century 21 Holmes Realty Cheney Brothers, Inc. Cingular CitiBank Clear Channel Radio Colonial Bank Comcast Cable Commerce Bank Curves for Women David Lerner & Associates David R. Randell Photographic DiVosta Homes Ed Morse Automotive Enterprise National Bank evanSewell advertising Executive Coffee FastFrame Fidelity Federal First Union Florida Atlantic University

Florida Lottery Florida Power & Light Florida Vision Institute Florida Weekly Freedom Boat Company The Gardens Mall GEICO Gentile, Holloway and O’Mahoney Gold Coast Beverage/Beer Good Samaritan Hospital Hart Family Chiropractic Homecare America Honda Classic Hoover Canvas Awning HSBC Incubrands Spirit Group James Landscaping Design John Robert Powers Jupiter Eye Center/Visual Health Jupiter Medical Center Kauff’s of Palm Beach, Inc The Keyes Company LaPosada Lang Realty LA-Z-Boy Furniture Galleries Lennar Homes Loggerhead Properties Macaroni Kid Marriott Vacation Club Mastercard Matlock Chiropractic Mercedes Benz Merrill Lynch Investments National City Bank Private Client Group Nations Bank Northern Trust Northwestern Mutual Nutrition S’Mart Opici Wine Company Palm Beach Casino Lines

Palm Beach Community Church Palm Beach Community College Palm Beach County Affairs PBG Lifestyle Magazine PB County Equal Opportunity Palm Beach Gardens Medical Center Palm Beach National Bank and Trust The Palm Beach Post Palm Beach Reality Group Paramount Chiropractic Pepsi Pizza Hut Port of Palm Beach Portraits Made Personal Prime Co. Prudential WCI Realty Quartrell Chiropractic RBC Centura Bank Relax the Back Roger Dean Stadium Royal Caribbean Cruise Lines Saturn Silver Beach Productions Southern Waste Systems Southeastern Printing / Bluewater Graphics The New York Times T-Mobile Town of Jupiter Union Square Apartments Uno Lago/Seven Kings Holdings Vintage Apartments Wachovia Washington Mutual Waste Management Watermark Communities, Inc. The Weiss School William Thies Distributors WPBF TV 25 WSVU - Seaview 960AM Yellowbook USA


Sponsorship benefits

As a sponsor of the ArtiGras Fine Arts Festival, your company will be provided with an extensive list of benefits designed to serve as a platform to achieve your marketing and communications objectives. An overview of the rights you can receive is outlined below and other activation and promotional ideas can be developed from this list.

Full Promotional Rights.

Extensive On-Site Presence.

Company name and/or logo on ArtiGras print materials including:

Sponsor will have access to over 150,000 anticipated patrons through the following opportunities: • Corporate display area with tent, table and chairs provided • Signage at event in high traffic area • Sampling opportunities to 150,000+ attendees • Audio recognition on main stage during event

Event Map 30,000 distribution Event Program 30,000 distribution Event Flyers 10,000 distribution Event Posters 1,000 distribution Advance tickets 40,000 distribution

through consignment locations E-newsletters 5,000 patron emails Internet Site.

Sponsor Recognition Billboard

Name, logo and hotlink inclusion on the ArtiGras website (artigras.org). The average number of hits to this website is currently 250,000 on an annual basis.

Tickets and Hospitality. Hospitality / Entertainment benefits for distribution to key customers, clients and employees.

Guaranteed media coverage. Four to six weeks of pre-event corporate/logo exposure Complete Market Radio Promotion Extensive Television Promotion Total Market Newspaper / Print Coverage Website Promotion and Hyperlink Inclusion in Press Releases/Advisories & Fact Sheet

Chamber Staff Contact Information: Ed Chase

Noel Martinez

Jane Pike

Noel Martinez

President & CEO

Director of Membership Development

Finance Manager

561-748-3940

561-748-3954

Manager, Member Programs and Business Advocacy

Ed@npbchamber.com

noel@npbchamber.com

561-748-3952

amyw@npbchamber.com

561-748-3948

Jane@npbchamber.com

Suzanne Neve

Tess Lozano

Gail McCormack

Deborah Vice

Director of Programs and Services

Marketing and Communications Manager

Membership Development Manager

Office Administrator

561-748-3945

561-748-3944

561-748-3953

Suzanne@npbchamber.com

tess@npbchamber.com

gail@npbchamber.com

info@npbchamber.com

561-746-7111


From its humble beginnings at the North Palm Beach Country Club, to its current ranking as one of the premier fine art festivals in the United States, the ArtiGras Fine Arts Festival has stayed true to its purpose – to promote cultural arts in Northern Palm Beach County in a family friendly environment. As budget cuts increase, school art programs continue to decrease everyday. We know how important these programs are to a child’s educational and social development and that’s why we created the ArtiGras Foundation to benefit local school art programs and scholarships. We are proud to report that since its beginning, ArtiGras ticket sales and programs have generated over $500,000 to support the arts in Palm Beach County.

The following organizations have directly benefitted as a result of the support from our partners: Allamanda Elementary School Alzheimer’s Foundation of America Amara Shriners American Lung Association ARC of Palm Beach County Armory Arts Center ArtStart Atlantic Arts Academy Atlantic High School Bak Middle School of the Arts Batt School for Leadership Beacon Cove Intermediate School Bear Lakes Middle School Benoist Farms Elementary School Big Brothers Big Sisters of Martin County Bob Swanson Give A Life Foundation Bright Futures Academy Bright Futures Charter School Christa McAuliffe Middle School D. D. Eisenhower Elementary School Dr. Mary McLeod Bethune Elementary School Dreyfoos School of the Arts Egret Lake Elementary School Elbridge Gale Elementary School Girl Scouts of Southeast Florida Grassy Waters Elementary School Greenacres Elementary School Grove Park Elementary School Heath Evans Foundation Heritage Elementary School Howell L. Watkins Middle School Independence Middle School

Indian Ridge School Inlet Grove Community High School Jeaga Middle School Jerry Thomas Elementary School John F Kennedy Middle School John I Leonard High School Juno Beach Preparatory School Jupiter Academy Jupiter Christian School Jupiter Community High School Jupiter Elementary School Jupiter Farms Elementary School Jupiter High School Jupiter High School Environmental Club Jupiter Middle School Kiwanis Club of Palm Beach Gardens Lake Park Baptist School Lake Park Elementary School Lake Worth Community High School Lighthouse Center for the Arts Lighthouse Elementary School Limestone Creek Elementary School Lincoln Elementary School Maltz Jupiter Theatre Marsh Pointe Elementary School North Palm Beach Elementary School Northboro Elementary School Northmore Elementary School Palm Beach Community College Art Alliance Palm Beach County Literacy Coalition Palm Beach Gardens Elementary School Palm Beach Gardens High School

www.artigras.com

Palm Beach Lakes High School Palm Beach Opera Palm Springs Middle School Panther Run Elementary School PBGHS JROTC PBGHS Key Club Poinciana Day School Quantum House Resource Depot Royal Palm Beach High School Sacred Heart Catholic School Seminole Ridge Community High School Seminole Trails Elementary Seminole Trails Elementary School South Olive Elementary School St. Mark’s Episcopal School St. Mark’s Episcopal School Summit Christian School Suncoast Community High School The Benjamin School Timber Trace Elementary School UB Kinsey / Palmview Elementary VSA (Very Special Arts) of PBC Washington Elementary School Watson B. Duncan Middle School Wellington Christian School Wellington High School West Riviera Elementary School Wheels for Kids Wild Dolphin Project of South Florida William T. Dwyer High School Wynnebrook Elementary School


ArtiGras 2011