TK...Topeka's Business Magazine - Winter 2009

Winter 2009

TK Magazine

1

WORLD-CLASS CARE Stormont-Vail HealthCare, Cotton-O’Neil Clinics and PediatricCare U Stormont-Vail Regional Health Center 1500 S.W. 10th Ave., (785) 354-6000 U Stormont-Vail Rehabilitation Services 4019 S.W. 10th Ave., Fleming Place (785) 354-6116 UĂŠ-ĂŒÂœĂ€Â“ÂœÂ˜ĂŒÂ‡6>ˆÂ?ĂŠ-Â?iiÂŤĂŠ iÂ˜ĂŒiÀÊ 3707 S.W. Sixth Ave., Suite B (785) 270-4691

Satellite Clinics U Cotton-O’Neil Clinic–Croco Road 2909 S.E. Walnut Drive, (785) 267-0744 U Cotton-O’Neil Clinic–North 1130 N. Kansas Ave., (785) 354-1777 U Cotton-O’Neil Clinic–Urish Road 6725 S.W. 29th St., (785) 478-1500

UĂŠStormont-Vail WorkCare 1504 S.W. Eighth Ave., (785) 270-8605

U PediatricCare 4100 S.W. 15th St., (785) 273-8224

UĂŠ-ĂŒÂœĂ€Â“ÂœÂ˜ĂŒÂ‡6>ˆÂ?ĂŠWest Behavioral Health Services 3707 S.W. Sixth Ave., (785) 270-4600

U PediatricCare–Urish Road 6725 S.W. 29th St., (785) 273-7571

U Stormont-Vail WoundCare Diabetes Center (north entrance) 3520 S.W. Sixth Ave., Suite B (785) 368-0400

Specialty Clinics

Main Clinics

U Cotton-O’Neil Dermatology 6650 S.W. Mission Valley Drive (785) 272-1250

U Cotton-O’Neil Clinic 901 S.W. Garfield Ave., (785) 354-9591 U Cotton-O’Neil Clinic 823 S.W. Mulvane St., (785) 354-9591 UÊJane C. Stormont Women’s Health Center 823 S.W. Mulvane St., Suite 102 (785) 354-5960

Julie Snyder, RN Critical Care

UĂŠ Ă?ViÂ?Â? /ĂŠ-Ă•Ă€}iÀÞÊ iÂ˜ĂŒiĂ€ 3 7 ,ANE s A joint venture of Stormont-Vail HealthCare and Topeka, Ear, Nose and Throat.

UĂŠ >Â˜Ăƒ>ĂƒĂŠ"Ă€ĂŒÂ…ÂœÂŤi`ˆVĂƒĂŠ ĂŠ EĂŠ-ÂŤÂœĂ€ĂŒĂƒĂŠ i`ˆVˆ˜i 3 7 -ULVANE s Toll-free (800) 332-0016 U /ÂœÂŤiÂŽ>ĂŠ-ˆ˜}Â?iĂŠ >ÞÊ-Ă•Ă€}iÀÞ 823 S.W. Mulvane St., Suite 101 (785) 354-8737

Health Services

UÊCotton-O’Neil Cancer Center 1414 S.W. Eighth Ave., (785) 354-5300

s Cotton-O’Neil Diabetes and Endocrinology Center (south entrance) 3520 S.W. Sixth Ave., (785) 354-9591 U Diabetes Learning Center (DLC) 3520 S.W. Sixth Ave. (785) 368-0416

U HealthWise 55 2252 S.W. 10th Ave., (785) 354-6787 U i`ˆV>Â?ĂŠ Ă€ĂŒĂƒĂŠ*Â…>À“>VĂž 2252 S.W. 10th Ave., (785) 235-8796

ExpressCare - Urgent care for minor illnesses and injuries. No appointment necessary.

U ÂœĂŒĂŒÂœÂ˜Â‡"½ iˆÂ?ĂŠ Ă?ÂŤĂ€iĂƒĂƒCare-Southeast 2909 S.E. Walnut Drive Weekdays 1 to 8 p.m., Sat.-Sun. 11 a.m. to 5 p.m.

UÊCotton-O’Neil Digestive Health Center 720 S.W. Lane, (785) 270-4800

U ÂœĂŒĂŒÂœÂ˜Â‡"½ iˆÂ?ĂŠ Ă?ÂŤĂ€iĂƒĂƒCare-West 2860 Mission Woods Drive, Suite B Weekdays 1 to 8 p.m., Sat.-Sun. 11 a.m. to 5 p.m.

U Cotton-O’Neil Heart Center Cardiologists 929 S.W. Mulvane St., (785) 270-4000

U ÂœĂŒĂŒÂœÂ˜Â‡"½ iˆÂ?ĂŠ Ă?ÂŤĂ€iĂƒĂƒCare-North 1130 N. Kansas Ave. Weekdays 10 a.m. to 6 p.m.

UÊÊCotton-O’Neil Heart Center Cardiothoracic & Vascular Surgeons 830 S.W. Mulvane St., (785) 270-8625

www.stormontvail.org

Stormont-Vail HealthCare is proud to be recognized as a Magnet™ organization by the American Nurses Credentialing Center.

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TK Magazine

To find a new physician, call Health Connections at (785) 354-5225.

[contents] FEATURES

18

Giving Back to Topeka

19 21

Topeka businesses giving back to the Topeka community.

Unique Ways Businesses are Giving Back to the Community 9 Tips on Giving Wisely

22

1 on 1: Coping with Holiday Stress

Joanna Stamm, LSCSW identifies holiday pressure and ways businesses can lessen holiday stress

24

5 Ways to Beat Holiday Stress

28

TIBA Honors Topeka Businesses

41

Top 10 Tax Tips

In Every Issue

8 11 14 17 26

By the Numbers

Business Toolbox: Building an AD-Vantage with Your Marketing

Help Desk You have questions, Topeka experts have the answers.

Goal Setting: Just Do It… No better time than now to set your 2010 goals.

Quiz: What Kind of Gift Giver are You? Follow your answers to find out whether TK’s quiz knows your giving secrets.

29 28 32 42

For Your Health Tips to help keep you healthy.

44

Myth Busters: Shop Local vs. Online TK busts the myths. Plus find out what Topekans plan to spend this holiday season.

Columns

12

Tough Love with Raubin & Megan TK puts Raubin & Megan of WIBW 580 AM on the hot seat.

30 43

Champions of Character: Joanne Morrell and Her Visions for “Serious Fun” The Joyful Cynic vs. The Unapologetic Optimist Sharon and Lisa face off on the issue of guilt-free gift giving.

46

Last Word: S. Lucky DeFries TK highlights Lucky DeFries and his passion for Topeka.

Extra, Extra!

News about Topeka businesses.

Scene About Town

Money Matters Quick tips for money management.

Winter 2009

TK Magazine

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[from the publisher] “Evolve or die,”

is an entrepreneurial truism that any small business owner must subscribe to or they will find their neon “OPEN” sign darkened for good in short order. I started TK at a time when there was no other magazine media in Topeka and with a completely different crew of people. Since then, the economy has changed, the size of the advertising pie has changed (as has the number of media outlets hungry for their share of it), and Topeka itself has changed in many ways. And with it, TK has “evolved” to adjust to the circumstances around it. It’s the part of running a business that I really enjoy -- constantly tweaking and innovating the enterprise to find success even in the midst of the toughest economic circumstances.

So it is with great pleasure that I introduce you to an evolutionary quantum leap for TK, starting with its new publisher, Tara Dimick. I have worked with Tara on the board of the Topeka Independent Business Association for the past three years. She has served as TIBA’s board chair for the past year and has exemplified the entrepreneurial spirit of Topeka with great vision and leadership. It has been exciting to watch her apply those same talents to the pages of TK. Please don’t think I’m leaving TK - I’ll continue on as a contributor and managing editor, and my company’s Creative Director Jenni Monhollon will still be in charge of design. But with our new bigger, better team, and Tara’s leadership, TK has a great future ahead of it.

Kevin Doel

In nature, evolution is the process of an organism changing and adapting to fit its environment. In some instances, these changes result in the emergence of a new species that is stronger and better. So, with the evolution of TK, I am excited to bring you a whole new species of magazine. As you turn the pages of TK, you will not only see changes in its design, but also expansion of its content.

We are adding new writers, columnists, photo galleries, fun tidbits and responses from interactive surveys of Topekans. We want to continue to improve the magazine with each issue and we need your help to do that. Join our Facebook page or send in your email address to participate in the TK Survey. Let us know what you think of the new TK and your recommendations for how we can make it even better. We want this to be Topeka’s premier business magazine—not just something we are proud of, but something that Topeka is proud of.

I am committed to giving Topeka professionals a magazine that will educate, entertain and inform. It is my goal to bring you a great team of designers, writers, photographers, and account reps to showcase Topeka and its businesses.

The publishing company behind TK is 2 2 E Communications. E was founded on the principles of effective and efficient communication that is on time, trustworthy and looking out for the best interest of our clients. We will continue to follow these principles as we move forward with TK. Whether it is in the design and content of the magazine, or the relationship that we have with those that advertise with us, we will stand strong to these principles.

So look out Topeka, because for TK...

“Dying is not an option!”

Tara Dimick

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TK Magazine

DesktopDirect A secure and convenient way to make deposits without going to the bank. Call for details today!

Scan checks for deposit 1

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785-274-5600 www.capcitybank.com

Main Bank 3710 S.W. Topeka Blvd.

Downtown 120 S.W. Sixth

Oakland 2400 N.E. Seward

PERSONAL BANKING

North 2040 N.W. Topeka Blvd.

BUSINESS BANKING

Southeast 2825 S.E. California

MORTGAGE LOANS

Wanamaker 2915 S.W. Wanamaker

Southwest 1701 S.W. Gage Blvd.

TRUST AND ASSET MANAGEMENT

Winter 2009

Member

FDIC

TK Magazine

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Jenni Monhollon received her bachelor’s degree in Mass Media from Washburn University. She has been the creative director with Talon Communications Group for three years and also is the owner of Jenrik Designs, a custom invitation company.

Jenni lives in Topeka with her husband, Erik and their black lab retriever Ryder.

TK

Topeka’s Business Magazine Volume 4 i Issue 2 Winter 2009/2010

Publisher/Editor-in-Chief TARA DIMICK

Founder/Managing Editor KEVIN DOEL

Creative Director JENNI MONHOLLON TALON COMMUNICATIONS

Writing Director LISA LOEWEN

Account Executives ED SWIFT

Contributing Writers Chris Keeshan, Tim Kolling, Lisa Loewen

Columnists

Tim Kolling has a bachelor’s degree in Advertising from Kansas State University. He has 16 years in the advertising industry and currently works for 580 AM and 94.5 FM. Tim and his wife, Amy, live in Topeka and they have two children, Brett and Payton, and two Jack Russell Terriors, Miss Wigglesworth & Gabby!

Kevin Doel, Sharon Dubois, Lisa Loewen, Megan Mosack, Raubin Pierce

Photographers Ditmer Digital & Design

Cover Photo & TK Headshots Lock Photography

Lisa Loewen received her bachelor's degree in advertising from the University of Nebraska and her master's degree in journalism from the University of Kansas.

Her past experience includes ad agency work, corporate communications, marketing and public relations. Currently, she teaches journalism at KU. Lisa and her husband Darin live in Topeka with their four children and two Siberian Huskies.

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2850 SW Mission Wood Drive | Topeka, Kansas 66610 785-783-5007 | YouSucceed@tkmagazine.com www.tkmagazine.com

Comments & Suggestions Editor@tkmagazine.com

Publishing Company E2 Communications 2009© TK is published and copyrighted by E2 Communications. Reproduction or use of this publication in any manner without written permission of the publisher is prohibited.

Every effort was made to ensure accuracy of the information in this publication as of press time. The publisher assumes no responsibility of any part for the content of any advertisement in this publication, including any errors and omissions there in. E2 Communications makes no endorsement, representation or warranty regarding any goods or services advertised or listed in this publication. Listings and advertisements are provided by the subject companies, E2 Communications shall not be responsible or liable for any inaccuracy, omission or infringement of any third party’s right therein, or for personal injury or any other damage or injury whatsoever. By placing an order for an advertisement, the advertiser agrees to indemnify the publisher against any claims relating to the advertisement.

Our Associates Are the Difference St. Francis Health Center is proud to be named the TIBA Business of the Year for 2009.

Bringing the mission, vision and values to life in

“We are proud of our dedicated team of

our organization is what sets St. Francis Health

professionals and our first-rate technology

Center apart in the health care community.

for treating patients. The breadth and depth of our HealthGrades recognition across so

St. Francis was awarded the 2009 Distinguished Hospital Award for Clinical

many service lines underscores the talent we have at St. Francis Health Center.�

Excellence, placing it within the top 5 percent of health care centers nationally.

[

- Grant Wicklund Interim President and Chief Executive Officer

everydaysaints

]

1700 SW 7th Street | Topeka, KS | 785-295-8000 | www.stfrancistopeka.org Winter 2009

TK Magazine

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[by the numbers]

100 3

Big Brothers & Big Sisters of Topeka have set a goal to have 100 new male mentors in 100 days. There are more than 125 boys on the waiting list for a Big Brother. BBBS is also looking for Big Couples and Big Families to help mentor the long waiting list of boys in the program.

800,000 The 800,000-square-foot Payless distribution center was purchased by homegrown Topeka-based business PTMW Inc, a metal fabricator.

200 6,200,315 Alorica Inc., a local customer service call center, is hiring approximately 200 people to expand on a current contract and to help with a new contract.

955 donors have contributed $6,200,315 to the Kansas Children's Discovery Center.

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TK Magazine

by the numbers

TIDBITS It takes only three seconds to make a first impression.

40

40% of McDonald’s profits come from the sales of Happy Meals.

Statistic provided by www.ratemyeverything.net

40,000

American Airlines saved $40,000 in 1987 by eliminating one olive from each salad served in first class.

Statistic provided by www.airlinequality.com

Winter 2009

TK Magazine

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Health reform proposals bantered about in DC – which claim to offer affordable healthcare to all Americans – will likely leave the nation deeper in debt and fix problems that don’t address the biggest flaws in the current system.

So what are the essential problems that need to be fixed?

“The current system simply costs too much,” said Mike Eichten, president of Peoples Financial Group in

What’s ReallyB

by KEVIN DOEL

Increasing cost Lack of competition Lack of transparency of cost and quality

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roke n

healthcare industry, however, lacks the competition to force change.

“Inefficient and poor-quality providers continually seem to get their fair share of patients without making any changes or improvement. It just doesn’t make sense. Perhaps the biggest culprit here is the lack of transparency.

As consumers, we rarely know the cost or the quality of healthcare services prior to making a selection.”

The medical care market differs dramatically from all other aspects of our economy. Consumers can use the internet, consumer protection agencies and other consumer reports

with Healthcare?

Topeka.

“Why have the costs of prescription drugs, medical services, equipment, and salaries risen dramatically faster than the overall inflation rate? At the same time, the costs of computers, technology and other industries have actually been lowered due to improved efficiencies and competition.”

Eichten points to industries in which competition drives prices down forcing the creation of improved products and services. The

as comparison resources before they make a purchase. However when it comes to healthcare, federal and state regulations limit the amount of information that can be shared.

“This makes it nearly impossible for the average person to compare the cost or quality of services,” Eichten stresses. “This is archaic and needs to be addressed immediately.”

Building an

[business toolbox]

AD-Vantage

with Your Marketing

by TIM KOLLING

I’ve worked one on one, helping businesses with their advertising for almost two decades…and most of them HATE IT! Why? They don’t know what to say.

Too often, advertising sales reps come through the door with a great “package” just perfect for your business...BUT they never talk to you about the most important part of your campaign…what message should you send to the consumer?

You could have a commercial every hour or a full page ad, but if you are not saying the right thing…none of those ads will do you any good.

The best place to start in developing your marketing message is to establish a Unique Selling Proposition (USP).

Your USP should: - Clearly answer the question, “Why should someone do business with you instead of your competitors?”

- Be used repetitively in your marketing to build the consumer’s top of mind awareness of your company, and your products and services.

Developing your Unique Selling Proposition benefits you in two ways: 1. It clearly identifies and sets your business apart in the eyes of your current and potential customers or clients.

2. It focuses your staff on delivering the promise of your USP, helping to improve your internal performance.

CREATE YOUR OWN UNIQUE SELLING PROPOSITION: 1st - WRITE

Write a one-paragraph statement of your new USP. At first, you will have trouble expressing it specifically. You may come up with two or three paragraphs or more. That's alright.

2nd - TRIM

Ruthlessly trim down the generalities, and focus on the clearest, most specific promise you can provide.

3rd - DEFINE

Then, rework it and hack away the excess verbiage or hazy statements until you have a clearly defined, clearly apparent USP that a customer can immediately understand.

4th - INTEGRATE

And then, integrate your USP into every marketing aspect of your business.

Winter 2009

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H G TOU Love Love them or hate them, they get Topeka talking.

Raubin Pierce and Megan Mosack of WIBW 580 AM have joined TK to talk about the issues that Topekans should be talking about.

TK:

You speak out and share your opinion that often causes extreme feelings by your listeners, both love and hate.

What is the worst thing that has happened to you because of negative reactions to your opinions or comments?

R:

Being found “unfit and unqualified� to serve as a Planning Commissioner by five members of the Topeka City Council was perhaps the most petty and vindictive thing that has been done to me because of my views and opinions.

M:

I received a letter from a woman who accused me of being a racist after hearing a portion of our show one day. That letter was very hurtful to me because her claim couldn't have been more untrue.

TK: R:

What is the best thing that has happened, personally and/or for Topeka, because of the show?

Our steadfast march for the truth has benefitted the people of Topeka on many occasions. From our tenacious pursuit of crooked politicians to the uncovering of $500 thousand stolen from USD 501 that went unreported for two years before we broke the story to the hundreds of thousands of dollars we have help raise for local charities. I truly believe that our demanding of principled leadership from our city fathers and elected officials has and will continue to help move this community forward, even if it means dragging some along kicking and screaming.

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M:

I'm a very curious person and I love to ask questions. Our radio program has given me the opportunity to ask questions of some very interesting people from all over the world. And, I think asking those questions has also been a great thing for Topeka.

Before this show came along seven years ago, very few people were willing to ask the, sometimes, tough questions that need to be asked in this community. I think Topeka is better for that today.

TK:

Why do you do the show - you get hate mail, people say horrible things about you on the air and in the paper... and soon, in this magazine. Why do you do it?

R:

I want to make a difference in the community that my wife and I are raising our daughter, Stella, in.

For far too long the people of Topeka have been held hostage by morally bankrupt, egocentric interests.

Their power had gone unchecked for many years in this community, and I believe for real prosperity to come to Topeka, we must break the “Good Ole Boy” mentality and get a pair…. Which interestingly enough… we are.

or remain where we are today. It's going to take people willing to stand up, get their hands dirty and go to work. That means accountable leadership, a government that is a good steward of tax dollars and people who refuse to be content with the status quo.

TK:

Any last words?

R:

Last words???? Geez, was the interview that bad?

Seriously, think of us like that best friend who always has your back. Believe it or not we don’t like talking about our community’s shortcomings, but in order to progress we must acknowledge them, fix them, and grow from the experience so we don’t repeat them. I want for Topeka to succeed in being a great city, a capital city that all Kansans are proud of and other cities aspire to be like. As of right now we have a ways to go to get there.

M:

If you've never listened to our show, you can tune-in to 580 WIBW Monday through Friday from 11am-2pm. It's a great way to get connected to the city you live in.

M:

It's true that some people don't like our show and they let us know about it. But, the majority of the feedback we get from our listeners is very positive. We know we sometimes strike a nerve, but we also see the positive results that come from shining the light in dark places. Topeka is my home and if exposing our challenges helps us move forward and improve this community, I'm more than happy to continue doing that.

TK: R: M:

What is coming down the pike that Topekans need to be ready for?

Municipal elections….We must…MUST… remove the dead weight from our governing body; it is key to breaking the cycle of corruption.

I think the Capital City is on the precipice of doing some amazing things. There are many efforts being forged in Topeka which all share the goal of progress and growth. I hope Topekans will get involved and be willing to act when called upon. I think this city is positioned to either see a significant, positive change

[

Send your comments, questions and ideas for Raubin & Megan to tara@tkmagazine.com Winter 2009

]

TK Magazine

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[help desk] HUMAN RESOURCES

HEALTH

Q.

Q.

I have an employee, who causes drama with other employees, but his work is good and they know the systems and programs of our business. How do I get my employee back on track and out of everyone’s personal business?

A.

These types of employees can be hazardous to the office. First thing, stop your employee at the very first sign of this type of behavior. Supervisors/Managers must address issues immediately. Remind your employee of their responsibilities. Compliment them for their work and knowledge. But if you get an “official” complaint from another employee about this individual, it is the employers responsibilities to investigate the matter ASAP. As the employer, you should get both sides of the story and set a meeting to discuss with both parties. Having a meeting and addressing the issues immediately will send a message that this type of behavior is not acceptable. It should defuse itself, based on company’s aggressiveness to taking a stance.

Inappropriate behavior could result in a verbal or written warning, based on your company’s procedures.

A.

The short answer will be that no one really knows for sure. Food products are not subject to the same level of oversight and scrutiny that pharmacologics are. And of course, no one is going to do that kind of study.

The main stimulating ingredient in energy drinks is likely to be caffeine. And no, there is no data to suggest that large quantities of caffeine over extended periods of time is a problem. You can find reports of palpitations and women can have breast tenderness. However, a recent study published in the Annals of Internal Medicine (Jun 17,2008;148(12):90414) found no relationship between caffeine consumption and all cause mortality.

Thomas Anderson, M.D., Ph.D., FACP St. Francis Health Center

Q.

FINANCIAL

A.

Q.

Our business has slowed, but I do not want to let people go. What are some strategies to get through this slow down but not lose great employees?

Communication is the key. Be honest about organization challenges and opportunities. Ask for ideas to increase sales or decrease costs. Increase your key employees’ sense of value. There are also alternative ideas, but you need to make sure they are viewed as positive during these times, and not let them be a morale downer. You can implement a voluntary separation program, unpaid leave, job sharing, four day work week, cross training, salary cuts, flexible staffing, reduced work hours and/or cut overtime.

Diana Ramirez Owner Express Employment Professionals

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To keep up with my nonstop schedule I drink energy drinks. Are there any long-term effects to these energy boosters?

Winter 2009

TK Magazine

A.

Is now a good time to refinance my home and what is the fine print of refinancing?

Yes, it is a good time to consider refinancing your home loan as interest rates are very attractive. But while it’s true that refinancing has the potential to help you reduce the costs associated with borrowing money to own a home, it is not necessarily a strategy that makes sense for every one in every situation. So before making a commitment to refinance, it’s important to do your homework and determine whether such a move is the right one for you.

The old and arbitrary rule of thumb said that refinancing only makes sense if you can lower your interest rate by at least one or more percentage points. But what really matters is how long it will take you to break even and whether you plan to stay in your home that long. In other words, make sure

[help desk] you understand - and are comfortable with - the amount of time it will take for your overall savings to compensate for the cost of the refinancing.

Q.

What are the changes that consumers and businesses will see in regards to overdraft fees due to the Federal Reserve’s recent ruling?

A.

Bank overdraft accommodations are successful because they provide desirable back-up for customer payment decisions. People want the bank to recognize that when they inadvertently overdraw their account they can be trusted to make it right and understand what they will pay for the bank’s accommodation.

People accept that they may pay a fee when banks cover their overdrafts because they get the benefit of avoiding the inconvenience, embarrassment and potential costs and consequences of having payments rejected. These may include returned check fees, refusal of recipients to accept future checks due to prior problems and negative information on credit reports for failing to pay a bill on time.

Also it should be noted that overdraft fees are easy to avoid and that most consumers avoid them. A recent study conducted by Ipsos-Reid for the American Banking Association indicated that 82 percent of bank customers said they did not pay an overdraft fee in the previous 12 months.

Clearly, consumers who pay overdraft fees are in the minority. And consumers who find it challenging to manage their accounts and avoid overdrafts have other options available to them. In a perfect world, consumers would never find themselves in a situation where they may overdraw their account. Many consumers will not appreciate the consequences of this legislation as they will face a significant increase in the amount of returned or rejected transactions.

Overdraft programs are designed to provide convenience and flexibility for the consumers. This legislation will limit the options for consumers.

Bob Kobbeman President, Chief Executive Officer and Chief Lending Officer Capital City Bank

MARKETING

Q.

I am a small business in an ocean of franchises, how do I get customers to notice me?

A.

To get your business noticed, follow the basics.

Determine what is truly unique about your business, and include it in every message. Construct that message so that you show features, as in, this new bicycle only weighs 17 pounds. But sell the benefits, as in, because it is lighter, you will ride faster and become more fit.

Talk to your customers to find out what they watch, listen to, read or engage in online. Determine where do they gather, and then advertise to them there. Back to bicycles, make certain your customers and prospects see your message at bike club meetings, bike rides, advertise during bicycle races, in bicycle magazines and have a position on bicycling websites.

Start your own Facebook fan page, have your customers talk about the benefits of working with your business. And never forget, consumers must see, hear or engage your message at least three times to have a lasting impact.

Jake Huyett Executive Vice President jones huyett Partners

You have questions and Topeka experts have the answers. Send your question to tara@ tkmagazine.com and we will find the Topeka expert with the answer. Four to eight questions will be chosen for each TK issue.

Winter 2009

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[goal setting]

JUST DO IT…

Goal Setting for 2010

by CHRIS KEESHAN

Goal making, achieving and accomplishing is all about action, as the Nike slogan says, Just Do It… Use these six easy goal-making steps, and see how much you accomplish in a year.

1.

Write your goals down, and include a deadline.

Goals need to be observable and measurable. For example: “I will increase my sales by 10% by December 31, 2010.”

“I will lose 20 pounds by March 31, 2010.”

“I will spend every Sunday night with my family.”

3.

Post your goals and review them every day.

Use post-it notes on your bathroom mirror…once the goal is achieved, transfer the post-it to the back of your day timer to serve as a reminder of your accomplishment.

6.

4.

2.

Break your goals into manageable chunks.

Suppose your goal for the weekend is to clean out the garage. That sounds overwhelming. Break it down. Divide the garage into sections. Tackle one section at a time. And, before you know it your garage is cleaned out. Every goal must be broken down to create a plan that gets you to completion.

Make it Fun.

Dr. Irv Rosen, Menninger psychologist, was a runner who came up with an idea to make his running goals fun—he logged his miles by using a map to serve as “running around the world.”

If he ran 315 miles east, he would be in St. Louis, Missouri.

Just Do It. Actions build the momentum to get to your goals. Anthony Robbins says,

“Setting goals is the first step in turning the invisible into the visible.”

FUN FACT:

According to Nike company lore, one of the most famous and easily recognized slogans in advertising history was coined at a 1988 meeting of Nike’s ad agency Wieden and Kennedy and a group of Nike employees. Dan Weiden, speaking admiringly of Nike’s can-do attitude, reportedly said, “You Nike guys, you just do it.” The rest, as they say, is (advertising) history.

5.

Reward Yourself.

Reward yourself for achieving your goals. Buy a new outfit when you have reached your weight loss goal. Go on a vacation when you hit your sales goal.

Reward yourself for the shortterm goals as well. When I was in college and studying for finals, I rewarded myself with reading a magazine and calling my best friend when I memorized “x”.

Chris Keeshan is the President of Chris Keeshan Associates, Inc., a fund-raising consulting, training and coaching company, and coowner of CKA Business & Personal Development Training, Inc.

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giving back

topeka to

by LISA LOEWEN

Investing in your community is a great way to give back to those who have helped to support your business. Since you also live and work in the same community, helping to make it a better place to live will benefit you as well as others.

Retail stores have Angel Trees and Toys for Tots Donation Centers. Churches and local groups collect food and clothing for the less fortunate. And local media outlets sign people up to adopt families for Christmas.

Businesses sponsor fund-raising events that employees can participate in, offer programs in which the company matches employee contributions, and give employees time off to do volunteer work. Large Topeka corporations have even set up nonprofit foundations to improve the quality of life in Topeka.

“$500 for a smaller organization can make all the difference in the world to how that organization can serve the community.�

With the holiday season already here, we see examples of people giving back to the community all around us. Volunteers ring the bells for the Salvation Army Red Bucket Campaign.

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Capitol Federal Savings Capitol Federal Foundation gives millions of dollars each year to fund community projects, charitable programs and the United Way. Since its inception 10 years ago, the foundation has awarded $25 million in grants. So far this year the foundation has given $3.8 million to the local community, with $2.87 million going to fund the expansion of USD 501’s natatorium facilities at Hummer Sports Park.

“We have been fortunate to be in a position to give back,” John Dicus, president of Capitol Federal Savings Bank, said, “but our $3.8 million is adrop in the bucket for what is needed out there.”

Dicus said that while the foundation is recognized for its large gifts, it is often the smaller ones that mean the most. “$500 for a smaller organization can make all the difference in the world to how that organization can serve the community,” Dicus said.

Capital Federal employees also donate their time and money to help those less fortunate. They participate in fundraisers for the United Way, Project Topeka and the Christmas Bureau and try to come up with fun teambuilding activities like softball games and other fundraising competitions to accomplish their goals.

“It is fun to work together and know we are making a difference,” Dicus said. “It’s amazing how people work together to make the community a better place.”

Westar Energy Westar Energy Foundation focuses its giving on children and their education. It supports groups such as TARC, Big Brothers/Big Sisters, Boy/Girl Scouts, the YMCA, the Topeka Symphony and the Topeka

and Shawnee County Public Library.

The foundation also donates money each year to the United Way. Cynthia McCarvel, president of Westar Energy Foundation, said the foundation has two primary goals: improving academic performance and preparing kids for leadership roles. McCarvel said Westar employees made the choice to concentrate the foundation’s funding on children.

“They [employees] have to take ownership of the funding,” McCarvel said.

Westar Energy not only provides funding for children’s programs, but it also provides classroom programs in local school to educate kids on electrical safety and energy efficiency.

Blue Cross and Blue Shield Because health insurance is the primary focus of Blue Cross and Blue Shield of Kansas, the company looks for projects or programs that are, at their very core, health related. Mary Beth Chambers, manager of corporate communications, said the company is involved with a variety of community projects.

A gift of $100,000 per year for five years from the Blue Cross and Blue Shield of Kansas Foundation got the wheels rolling on a new Kansas Lions Mobile Screening Unit this year. The foundation also provided a $75,000 grant for a Kansas television advertising campaign aimed at raising awareness to the dangers of secondhand smoke.

Chambers said BCBSKS has a Meals on Wheels route every day operated by 30 to 40 employees. The company also maintains a business partnership with Chase Middle School. Excess supplies, equipment and office material go to help teachers and students at the school.

Unique ways

businesses are giving back to the

community

Personalized Brokerage Services gave the fire department $8,651 for the purchase of 200 safety vests for firefighters.

Members of Weight Watchers donated more than 1,000 pounds of food to Doorstep.

PT’s Coffee Roasting Company created its LIVE UNITED coffee blend. For every bag sold, PT’s will donate $2 to the United Way of Greater Topeka

The Downtowner restaurant serves free holiday meals on Thanksgiving and Christmas to those in need.

Sterling Choices donates silver jewelry to organizations for auctions to raise money.

Blue Dot gives away between six and 12 furnaces each year to families who can’t afford one.

Westar Energy lets current and retired employees log volunteer hours. 100 hours equal $100 they can give to a non-profit of their choice.

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Hill’s Pet Nutrition In 2008, volunteers from Hill’s Pet Nutrition, Inc. provided more than 17,000 hours of community service, which is equivalent to almost eight full-time volunteers or an estimated $332,000 worth of work hours. Nonprofits such as Junior Achievement, Meals on Wheels and Helping Hands Humane Society were among the 70 agencies that received support.

In addition, Hill’s employees help United Way of Greater Topeka by being one of the top campaign contributors. And last year, employees adopted more than 125 families, or 347 individuals, from the United Way Adopt a Family program.

Hill’s serves the local community by helping its animal population as well. Each year the company donates food to area shelters.

Last year the company pledged to save one million cats and dogs through shelter adoption.

Small Companies Give Back Too

“It takes an entire community coming together to live united through giving, advocating and volunteering.”

Giving back to the community isn’t reserved for large companies. Small business owners and employees dig into their pockets and roll up their sleeves as well to make Topeka a better place to live. The 54 employees at Horizon Milling raised more than $7,500 for United Way this year—averaging $130 per person. Joe Reitz, facility manager of Horizon Milling, said the company had a participation rate of 85 percent for the United Way campaign this year.

“I don’t know of anyone else in town that has that kind of employee participation,” Reitz said.

Reitz said both the Topeka plant

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“These are regular working folks trying to make a difference.”

and the Cargill Corporation will match the funds raised by Horizon Milling employees so the contribution to the United Way will total approximately $22,500.

And the giving doesn’t’ stop there. Reitz said that the same week those employees were collecting donations for the United Way; they also held a bowl-a-thon that raised more than $3,000 for Junior Achievement.

“We have a very generous group of employees,” Reitz said. “These are regular working folks trying to make a difference.”

In addition to monetary contributions, Horizon Milling also encourages employees to volunteer in the community. The company will pay each employee for eight volunteer

hours per year.

The United Way Charitable organizations such as the United Way of Greater Topeka make it easy for businesses of any size to give back to the community.

United Way combines the donations of thousands of people to fund more than 70 programs serving the Topeka community.

"Live United" is a new program focused on giving, advocating, and volunteering.

Jamie Hornbaker,

director of communications at UWGT, said the program emphasizes the idea that helping the community means more than just donating money.

People need to give their time and expertise as well.

“We know it takes more than dollars to initiate real community change,” Hornbaker said. “It takes an entire community coming together to live united through giving, advocating and volunteering.”

No Excuses Regardless of the size of your company, you can make a difference in Topeka. Whether you want to open your pocket book and make a monetary donation, roll up your sleeves and volunteer, or share your skills and expertise with others, you can give back to the community and the people who help make your business a success.

9 1.

Tips on Giving Wisely

7.

Network for Good gives the following advice for making smart giving decisions:

Budget for giving. Plan your philanthropic activities

Consider alternative forms of giving.

Be an informed giver. Don't be afraid to ask questions

Don't overlook the benefits to you and your cause received from bequests, charitable gift annuities, in-kind gifts, endowments and many other creative forms of giving. Ask your tax advisor or attorney to help you make the best plan for you and your family.

when you're asked to give. Give only when you feel comfortable that your dollars will be going to support an organization you know and believe in.

Be aware of how much is really tax-deductible.

right into your budget just as you would other financial obligations.

3.

Keep the right records.

2. 8.

For gifts of less than $250, a canceled check or credit card statement is sufficient for IRS requirements. For larger gifts, you'll want to get a properly worded receipt from the charitable organization as a confirmation of your tax-deductible contribution.

4.

Volunteer.

In addition to financial support, consider giving your time and skills. Not only will you help the organization, but you will also make contacts, hone your skills, and learn more about the charitable cause to which you’re committing your time and money.

Ask about matching gifts.

5.

Many employers match gifts made by their employees or make grants to organizations recommended by employees. Be sure to ask your company how it can help your gift go even further.

6.

If you receive a premium in exchange for your gift (such as a book or a dinner), the amount of your tax deduction is reduced by the fair market value of the premium. You can turn down the incentive item if you wish to claim a deduction for the full amount of your gift. Ask the receiving organization for more details.

9.

Be a proactive giver.

You don't have to wait to be asked. Contact the charitable organizations of your choice to discuss how your gifts can be most effectively used and help make a difference in your community.

Manufacturers of Fine Gold & Platinum Jewelry

Diamond Cutters and Importers Watch and Clock Repair

623 Kansas Ave (785) 234-4808

Remember, your gift can be confidential. If you prefer to have your gift remain confidential, you should let the organization know. You can expect the charitable organization to honor your request.

Locally owned and operated

davidsjewelers@sbcglobal.net

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21

] 1 n [1 o

COPING WITH HOLIDAY STRESS Q&A with Joanna Stamm, LSCSW

TK:

What tops the chart as the #1 cause of stress for Americans over the holidays?

MONEY - A survey conducted by the American Psychological Association found that 61 percent of Americans listed lack of money as the top cause of holiday stress followed by the pressures of gift giving, lack of time, and credit card debt. Survey results showed that younger Americans are more worried about lack of money and gift giving than older Americans.

TK:

How does all the food of the holidays affect us?

Overindulging combined with the lack of healthy foods and drinks causes stress. According to Gallup polls and USDA nutritional figures, 1.7 billion cookies, 15 million pounds of fruitcake, and 120 million pounds of eggnog will be consumed over the holidays. If you are like the average American, you may gain up to seven pounds during the holidays.

TK:

What are some of the stresses of the holiday season?

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WNEP News called them the Seven O’s of Christmas : • Over expectation • Over scheduling • Overindulging • Overpaying • Overexertion • Overbearing relatives • Overstressed kids

TK:

Why are the holidays so stressful?

The holidays provide trigger points for people.

The Mayo Clinic identified three major trigger points for holiday stress: relationships, finances and physical demands.

Relationships can cause turmoil, conflict, or stress at any time. But tensions are often heightened during

the holidays. Family misunderstandings and conflict can intensify—especially if you are all thrust together for several days. Conflicts are bound to arise with so many needs and interests to accommodate. On the other hand, if you are facing the holidays without a loved one, you may find yourself especially lonely or sad.

Overspending during the holidays on gifts, travel, food and entertainment can increase stress as you try to make ends meet while ensuring that everyone on your gift list is happy.

The physical strain of shopping, attending social gatherings and preparing holiday meals can wipe you out.

Feeling exhausted increases your stress, creating a vicious cycle. Exercise and sleep – good antidotes for stress and fatigue – may take a back seat to chores and errands. High demands, stress, lack of exercise, and overindulgence in food and drink – these are all ingredients for holiday illness.

TK:

What are some signs that people should identify with stress?

TK:

What can businesses do to lessen holiday stress?

Businesses can help lessen holiday stress on their employees making them more productive and less stressed. Here are some ideas: • Schedule holiday events during normal business hours.

• Show appreciation for employees who work during a holiday.

• Encourage casual dress for holiday parties.

• Provide holiday food.

• Give the quarterly or annual bonus early for holiday shopping.

• Remind employees of their Employee Assistance Plan.

• Provide floating days for holidays worked.

• Offer reduced hours so employees can run errands.

• Allow time for volunteer opportunities during work hours.

• Provide extra shifts for people to earn holiday money.

• Cover child care for employee errands.

• Provide other employee perks and opportunities.

• Give every employee a gift from the company. Holiday dinner food is a great idea.

Joanna Stamm, LSCSW is a social worker at Family Service and Guidance Center and in private practice in Topeka, Kansas.

There are nine signs that tell you that you are getting stressed: 1. You are irritable.

2. You are losing sleep.

3. You are experiencing poor judgment and indecisiveness.

4. You are finding it difficult to concentrate.

5. You are losing or gaining weight.

6. You are feeling tense.

7. You are losing your sense of humor.

8. Your are feeling overwhelmed.

9. You are experiencing physical symptoms such as headaches, chest pain, nausea and constant tiredness.

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23

5

Stress can make it hard to stop and regroup. These steps help prevent holiday stress.

strategies to beat holiday stress

1.

Don’t Abandon Health Habits.

A little holiday indulgence is fine, but splurging too much, only adds to your stress and guilt. Eat a healthy snack before holiday parties so that you don’t go overboard on sweets, cheese or drinks. Get plenty of sleep and physical ac tivity.Sp ending just 15 minutes alone may refresh you enough to handle everything you need to do. Steal away to a quiet place, even if it’s the bathroom, for a few moments of solitude. Take a walk at night. Listen to soothing music. Find something that clears your mind, slows your breathing, and restores your calm.

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2.

Stick to a Budget.

Before you go shopping, decide how much money you can afford to spend on gifts and other items. Stick to your budget.

Donate to a charity in someone’s name, give homemade gifts, or start a family gift exchange.

TK Magazine

3.

Plan Ahead.

Set aside specific days for shopping, baking, visiting friends and other activities. Plan your menus and then make one big foodshopping trip. Allow extra time for travel so that delays won’t worsen your stress.

Information provided by Joanna Stamm, LSCSW and MayoClinic.com

about 4.Forget Perfection.

Try to accept people, even if they don’t live up to your expectations.

Holiday TV specials are filled with happy endings. You can not force yourself to be happy just because it is the holiday season.

Expect and accept imperfections.

5.

Be Realistic.

Accept that things are not always going to go as planned.

As families change and grow, traditions often change as well.

Hold on to those you can and want to. But understand in some cases that may no longer be possible.

Find new ways to celebrate together and create new traditions.

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[tk quiz]

What kind of gift giver are you?

by Lisa Loewen

Start A

Have you done something you need to apologize for? a. No b. Yes c. Are you crazy?

I never apologize.

A

B

A

What makes you feel warm and fuzzy? a. A diamond commerical. b. Face of your loved one. c. Crossing something off your to-do list.

B

Y Over the Top You are too extravagant for your own good.

Winter 2009

Expert Giver You find the right gift at a reasonable price.

B

True or False: It’s the thought that really matters.

N

TK Magazine

Y

N

C

Good Try You give it your best shot, but who really knows the perfect gift?

T

N

Y

B

Are you willing to go into debt to give the perfect gift?

A

Do you save gifts you have received but don’t really like?

C

Do you leave the price tags on so the other person knows how much you spent?

B

B

A

How much are you willing to spend? a. Money is no object. b. Just enough to not look cheap. c. Not a red cent.

B

A

What kind of shopper are you? a. I take my time to find the perfect gift. b. I just want to get it done as fast as I can.

C

C

Do you expect to receive something in return? a. No. Just seeing someone happy is my reward. b. I only give gifts if there’s something in it for me.

26

Who are you shopping for? a. Loved One b. Business Associates c. Does it really matter?

How much effort are you willing to put into the gift? a. I will spend all day looking for the right gift. b. I go to one store and hope they have everything on my list. c. If I have to leave my house, it isn’t happening.

A

C

Do you care about what people think about you?

F

N

Y Gift Card You like to give something nice, but don’t have time to shop.

Re-Gifter You don’t see the point in wasting a perfectly good gift, even if you didn’t like it.

No-Gifter You are too lazy and cheap to even try, so why bother?

1. 22” Wide Screen and 160 GB Hard drive

Speakers, mouse, keyboard included.

An unbeatable computer package at an unbelievable price. Check out all The Computer Store has to offer.

Price: $649.00 1.

Computer Store thecomputerstoreks.com Seabrook Shopping Center 21st & Gage (785) 267-3223

2. Planes, Trains & Automobiles From model cars, trains, planes, tanks, helicopters, military accessories, and much more, you will find everything you need at the Hobby Depot.

All I Want for Christmas is...

Right Here in Topeka!

3.Homegrown Holiday Poinsettias

Give as a gift or decorate your home, these beautiful poinsettias are a treasured holiday tradition that can be found at Jackson’s Greenhouse and Garden Center.

Price: $11.99 to $32.99

4. Ariat Crossfire Full-Quill Ostrich

2.

Hobby Depot hobbydepot.org 5628 SW 29th (785) 271-4451

3.

Jackson’s Greenhouse & Garden Center jacksonsgreenhouse.com 1933 NW Lower Silver Lake Road (785) 232-3416

4.

Roy Frey Western Wear royfreywestern.com 121 NE US Highway 24 (785) 232-0579

Boots that make heads turn. Check out the great selection of boots and western wear at Roy Frey Western Wear.

Price: $449.95

Winter 2009

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TIBA Honors Topeka Businesses A

t the annual meeting of the Topeka Independent Business Association (TIBA), the small business advocacy group named its TIBA Businesses of 2009 award winners.

Nominations for these awards are made by the TIBA membership and based on the following factors: business growth, community involvement, activities which enhance the small-business climate in Topeka, active involvement in TIBA, and leadership in the community.

“The Topeka Independent Business Association is organized to promote the formation, growth and viability of small and independently owned businesses in the Topeka area,” said Ken Daniel, executive director of TIBA. “The TIBA Annual Meeting is our opportunity to celebrate those small and independently-owned businesses and business owners.”

Those being honored as the Top TIBA Businesses of 2010 include E2 Communications in the 1-5 employees category; Kendall Construction, Inc. in the 6-50 employees category; and St. Francis Health Center in the 50 + employees category.

The Stryker Key Member Award was created in 2008 to honor Ron Stryker who died in May of 2008 from cancer. Stryker was a business owner and champion for small business in Topeka. He was a founding board member of TIBA. The Stryker Key Member Award is presented to a TIBA member that demonstrates commitment, passion and leadership to TIBA and Topeka’s independent businesses. The award was presented by Tara Dimick,

chair of TIBA, to Bob Evenson of R.W. Evenson, Inc.

Center: Bob Evenson awarded the Ron Stryker Award by Tara Dimick

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Top left: Tara Dimick of E2 Communications & Rise Quinn of Lower Electric Top right: Sheri Kendall of Kendall Construction with Quinn.

Lower left: Dr. Thomas Anderson accepting St Francis Health Center’s award from Quinn.

[for your health] “We’re

Kansans serving Kansans.”

Did You Know...

“Blue Cross and Blue Shield of Kansas is a mutual insurance company. We’re owned purely by the Kansans we insure – and we’re managed and staffed by Kansans.

“As an independent licensee of the Blue Cross and Blue Shield Association, we offer you access to high-quality health care here in Kansas and worldwide. But we have

…that women tend to have three to four times more germs in, on and around their work stations, mobile phones, keyboards and personal items than men?

Researchers at Arizona State University found that even though women’s offices may typically look cleaner, they tend to be ideal breeding grounds for germs because women have more interaction with small children, keep more food in their desks and use make-up (an ideal environment for bacteria to breed in).

The fix: Clean and disinfect your desk, phone and keyboard regularly to get rid of bacteria.

no stockholders to pay, and no out-of-state management.

So we can focus on giving our Kansas members the best possible value for their health care dollars.

“I’m Andy Corbin, president of Blue Cross and Blue Shield of Kansas – and I work for you.”

Independent U Member Owned© www.bcbsks.com

… that the average person only gains one pound during the winter holidays?

This is good news for those of us who splurge a little too much between Thanksgiving and the New Year. The bad news is that, according to the New England Journal of Medicine, most people don’t ever lose that one pound.

So, after a decade, the average person will have gained 10 pounds just from pigging out every November and December.

…that if you go to your doctor with flu symptoms, the Kansas Department of Health and Environment is no longer accepting specimens to test for the H1N1 virus?

The KDHE has determined that treatment and advice given to people with confirmed H1N1 flu is no different than that given to people who are not tested, and widespread unreported cases of H1N1 are occurring across Kansas and throughout the U.S. N.0914

An Independent Licensee of the Blue Cross and Blue Shield Association ® Registered mark of the Blue Cross and Blue Shield Association

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29

[champions of character] Joanne Morrell and Her Vision for “Serious Fun”

by KEVIN DOEL

A

few years ago over lunch, Joanne Morrell shared her dream with me for a children’s museum. I may be guilty of not grasping the big picture, or of “thinking small” because now that Joanne’s vision for the Kansas Children’s Discovery Center is featured on a Coming Soon board at the southwest edge of Gage Park, anyone can see that Joanne dreams big.

Joanne, however, says the original idea came from her husband, Noble.

“People talk about ‘my dream becoming a reality’ but this is really misleading. It wasn’t my dream -- I was the right person at the right time. After careful research, it was obvious how much our community needed something like

wasn’t going to be here in 10 years. I also knew that nobody else would, either. So we really put the numbers and historical evidence available to us to the test. The more we researched, it was like – hey, when done right, children’s museums are really successful and great assets to their communities.

The second test was “can we find a champion?” to help drive the effort, which came when Kent and Susan Garlinghouse became enthusiastic supporters of the effort.

They also managed to recruit an outstanding board of directors, which Joanne calls “the most amazing, dedicated and brilliant group.”

Next was the “money problem” -- could they raise money for it, especially during the worse economic crisis since the Great Depression?

“I knew that if we couldn’t raise $100,000 for planning/research, there was no point in embarking on a $6M campaign. We surpassed that goal with the great support of our Fab Families, who each gave $1,000 or more to get this off the ground. It was a very exciting milestone.”

So then came the hard job of raising serious money.

With two months to go toward hitting a goal for a matching

“It wasn't my dream -- I was the right person at the right time.” this and how not having an interactive facility for children in a community this size was tragic. This has always been (for me) about far more than “just” a children’s museum. It’s the bigger picture of building a community by bringing a win to Topeka and enhancing our capital city. We want to be part of making it even better -for our children and our children’s children.”

As with anything, she says, there were key pivotal moments that allowed the project to keep moving forward – a series of “tests.”

The first test was running the numbers -- is this something viable and sustainable?

“Personally, I had no desire to spend time, energy Joanne Morrell with her children Blake and resources on (11) and Alyssa (8) on the site of the something that

“At that point when the odds are so against you, you have to let go, trust the process and trust that whatever happens is for the best.”

]

[

future Kansas Children's Discovery Center

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grant, they had $1 million to raise and no idea how that was going to happen.

“I remember lying in bed at night thinking…praying… well, if this is something the community really wants, it will happen. At that point when the odds are so against you, you have to let go, trust the process and trust that whatever happens is for the best.”

Joanne and the board went on a full-court press and, with great exposure by the Topeka media, they raised more than $1 million in two months despite the economic doldrums the community faced.

The city of Topeka should give Joanne Morrell and her team a standing ovation for the strength of character and perseverance in bringing the promise of “Serious Fun” to the Capital City.

In each issue, TK founder Kevin Doel will highlight Topekans that exemplify high-caliber character – those people that serve as role models for each of us through the high standards they set for themselves and strive to achieve success for the community beyond their own self-interests.

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31

[scene about town]

Photos taken at the

Greater Topeka Chamber of Commerce Business Expo held on October 27, 2009 at the Ramada Inn & Convention Center.

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Holiday Wishes... ...for peace and joy to our customers and the community this season!

Offering healthcare and employee beneďŹ t options for your business.

785.233.1816 Topeka www.century-health.com

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33

for Go to VisitTopeka.com to create a hometown itinerary and discover what’s happening in your own backyard. y things to do y where to eat y places to go

W W W . V I S I T TO P E K A . C O M

y 785-234-1030 y 800-235-1030 y 1275 SW TOPEKA B LVD

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YOU

[scene about town]

Photos taken at the

Topeka Independent Business Association Annual Meeting held on November 10, 2009 at the Shawnee Country Club.

Winter 2009

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35

[scene about town]

Photos taken at the

American Women in Communication’s

monthly meeting on November 25, 2009 at the Topeka and Shawnee County Public Library.

Last Tuesday (bottom row) meeting on November 25, 2009 at the Bradbury Thompson Center.

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[extra, extra!]

Annie’s Place Expands

Annie’s Place restaurant in Gage Center expanded in November by acquiring the neighboring retail space which previously housed an antiques business. The banquet room can accommodate a group of approximately 60. Owners Jim and Lisa Haskell say they are developing a

special banquet menu and has already booked the room with a number of groups. They say besides the size and central location, other advantages to choosing their banquet facility include the in-house bakery and the popular Annie’s Place selection of pies.

Efficiency Kansas is Launched

Gov. Mark Parkinson launched a $34 million revolving loan program designed to help Kansans finance energy-efficiency improvements to their homes and small businesses. The program -- Efficiency Kansas -- is open to Kansans of all incomes.

It makes use of funding sent to the state under the federal economic stimulus act.

The state will funnel this money to assist property owners with low-interest loans to replace furnaces, install insulation, seal doors and windows, and make other changes designed to shrink electric and natural gas bills. For more information on the program, go online at www.EfficiencyKansas.com.

Foley Acquires Martin Tractor

Martin Tractor Co., a family-owned business operating in Topeka since 1928, has been sold to Foley Equipment Co. based in Wichita. With this acquisition, Foley Equipment will add an additional 50 counties. Foley is a dealer for Caterpillar, AGCO, AgChem and Trimble as well as a number of other manufacturers of farm and construction equipment.

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St. Francis Physician Receives National Award

The Commission on Cancer, an affiliate of the American College of Surgeons, has recognized James J. Hamilton Jr., MD, FACS, a St. Francis physician, for his work in cancer care in 2008 by awarding him the State Chair Outstanding Performance Award in October 2009, becoming just one of three physicians to receive the honor nationwide.

Hamilton is chairman of the St. Francis Comprehensive Cancer Committee. He is board certified in general surgery and is a Fellow of the American College of Surgeons.

He is employed at Tallgrass General, Vascular, Thoracic and Bariatric Surgery. He received his medical degree from the University of Kansas School of Medicine and completed his surgical residency at Harvard Medical School.

[extra, extra!]

GREATLIFE GROWS GreatLife Golf & Fitness has completed the renovation of the GreatLife Golf & Fitness at Western Hills Fitness Center, 8533 SW 21st Street in Topeka. Rick Farrant, owner of GreatLife Golf & Fitness, has also announced the newly acquired Junction City Country Club in Junction City, Kansas. The new addition to the GreatLife family will include a 9-hole golf course and a stateof-the-art fitness center. The Junction City Country Club was shut down two years ago after approximately 80 years in operation.

Goodyear to Produce 63Inch Earthmover Tires

The Goodyear Tire & Rubber Company announced that it plans to begin production of 63-inch, 12,000pound off-the-road (OTR) tires in the fourth quarter of 2010. Demand for high performing quality tires in the 63-inch size, used exclusively on the largest earthmoving and mining equipment, has exceeded supply globally for some time. This demand remains strong, even during the current economic slowdown, because of the economic advantages these tires deliver to customers in longer run hours and less downtime. As part of its capital investment strategy, Goodyear announced plans to upgrade its Topeka, Kansas, plant, where work has already begun to prepare for production of the 63-inch tires.

Tina Hawkins, Gary Farrant, and Linda and Rick Farrant cut ribbon.

Topeka Urology Joins St. Francis St. Francis Health Center has announced that Topeka Urology Clinic PA is now Topeka Urology at St. Francis. Board-certified physicians Alfredo Iloreta, MD, and Cheng Hsu, MD, FACS, and nine staff members are now part of the St. Francis family.

“Both physicians are experienced urologists with a demonstrated commitment to caring for patients in our community. We value their expertise and extensive relationship with St. Francis and look forward to a collaboration that will further solidify our national reputation for clinical excellence,” said Grant Wicklund, interim president and chief executive officer, St. Francis Health Center .

In Memory of Bob Holmes We were saddened to learn of the death of Bob Holmes, president of Holmes & Associates, one of Topeka’s top certified accounting firms.

Bob, who died on October 28 at the age of 53, was a Washburn graduate with a BBA in Accounting and a KSU grad with a Master of Accountancy.

He opened his own firm in 1987 after having served as a CFO of a private company and established Holmes & Associates Chartered in 1997.

Bob not only worked hard, alongside his wife Gladys, to build a successful enterprise here in Topeka, but loved his community and volunteered a great deal of his time to giving back to it, including serving in leadership positions on numerous boards and committees.

We wish to extend our heartfelt sympathy to Gladys and their daughters, Jessica, Hannah, Amanda, and Briana.

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[top tips]

Top 10 Tax Tips

Just in time for the 2009/2010 Tax Season

1.

Information provided by Kurt Guth of American Tax Service and Matt Taylor of Denison State Bank

401K Contribution Increase.

The limit for 401(k) contribution increased from $15,500 to $16,500.

2.

Credit for FirstTime Homebuyers.

A law signed by President Obama in November extends the $8,000 firsttime homebuyer tax credit to contracts signed by April 30, 2010. It also adds a $6,500 credit for homebuyers who have lived in their current residences for five consecutive years. Income caps for the credit are now $150,000 for singles and $225,000 for joint filers.

3.

Claim Up to $1,000 in Real-Estate Taxes.

You can claim Real-Estate taxes up to $1,000 for married couples and $500 for single taxpayers, but you need to show proof of payment.

4.

No Limit on Residential Energy Efficient Property Credit.

The Residential Energy Efficient Property Credit has also changed.

There is now no limit on costs associated with qualified solar, water heating, and wind property placed in service in 2009. However, the limitation on fuel cell property remains $500 per half kilowatt of capacity.

5.

Deduct Sales Tax on New Vehicle Purchase.

You can deduct state and local sales tax on qualified new vehicle purchases up to $49,500 of the price of the vehicle.

The vehicle must be a passenger car, truck, or motorcycle with a gross vehicle weight rating of 8,500 pounds or less (motor homes do qualify). You don’t have to itemize to take advantage of this deduction.

6.

Refundable Hope Credit.

The Hope credit for college tuition is applicable to four years of college education instead of just two and now covers the cost of books. Some of the credit is refundable – in the past, if you couldn’t use it, you lost it. Discuss this with your tax professional because it could affect which credit is claimed and by whom, parents or the student.

$8,000 first-time homebuyer tax credit to contracts signed by April 30, 2010 $6,500 credit for homebuyers who have lived in their current residences for five consecutive years.

Energy Credit is Back.

7. Residential

The Residential Energy Credit is now 30% of the cost of certain windows, doors, insulation materials, and roofs, up to a limit of $1,500. Not all products qualify, so make sure the product will qualify under the rules.

8.

$2,400 Tax Free.

The first $2,400 of unemployment benefits you may have received in 2009 is tax-free.

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Deduct state and local sales tax on qualified new vehicle purchases up to $49,500 of the price of the vehicle.

IRA and 9. Convert Spread Tax Liability

Over 3 Years.

Starting in 2010, taxpayers can convert their Traditional IRA to a Roth IRA and spread the tax liability over three years. No tax paid in 2010, 50% paid in 2011, and the remaining 50% paid in 2012. This will only affect conversions taking place in 2010. If you convert in 2011 you will have to pay the full tax in that year. In addition, the income limit for conversion eligibility was repealed.

This is potentially advantageous but it’s also tricky. You should consult your financial planner, not just your tax professional.

10.

Get Your Kids Off the Couch and Put Them to Work.

If you are a small business owner, you can employ your children and take advantage of significant tax savings.

Children under the age of 18 are not subject to Social Security, Medicare, or Federal Unemployment tax. In addition, they can make up to the Federal Standard Deduction ($5,700 in 2010) and not have to pay Federal Income tax. Instead of actually paying them, you can fund a Roth IRA and take a deduction on your business return for the wages paid. Be sure to abide by all Child Labor and Wage and Hour laws.

$ $

[money matters]

AVOID THE PILE-UP

Banks are traditionally more busy the last week of the year doing year-end internal accounting, so if you know of any out-of-the-ordinary requests for account information or history you may need of your bank, try to get it done before Christmas or after the first week of January.

GO GREEN

Make a new year’s pledge to go green with your banking records. Ask your bank if they offer electronic delivery of statements and notices rather than paper delivery in the mail. Electronic delivery is faster, less prone to theft, and requires no paper.

CONTRIBUTE NOW TO EARN MORE If you make annual contributions to an Individual Retirement Account, Education Savings Account, or Health Savings Account, contribute as early in the calendar year as possible to get compounded interest working for you. Holding out for possible higher rates in the future may not pan out.

It’s the that earned us the 2009 Business Excellence Award from the Kansas Department of Commerce.

15 years of assessing and solving computer challenges for businesses Rapid response from our exemplary technical team Outstanding clients who trust us with their technology needs

Innovative Solutions, Technical Expertise Nominated by the Greater Topeka Chamber of Commerce

Topeka Office –

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P

785-267-6800 – 3003 SW Van Buren – Topeka, KS 66611 – www.networksplus.com

[the joyful cynic vs. the unapologetic optimist] Joyful Cynic This is the way Christmas gift giving used to be:

“

First you went out shopping at the local stores. Sometimes you knew what you wanted to buy, and sometimes you went out there counting on divine intervention.

When you got home, you had to find boxes for each gift. Most basements featured a pile of boxes, not one of them was the right size or shape, of course, but you could usually find something that would work.

Then it was time to wrap the gifts. You got out the wrapping paper, ribbon, tape and gift tags. No matter how you planned and cut, there were always several pieces of wrapping paper left over that were too small to wrap anything and too big to throw away. I always saved them, confident that next year I would have a tiny package just exactly the right size for that 4-by-5-inch piece of paper.

Once the gifts were wrapped, some of them had to be mailed. Back to the basement you went, to the other pile of boxes – the mailing boxes. It was a sure bet that not one of them was the right size for what you wanted to mail, so you had a choice – you could either pick one way too big, and stuff the extra space with newspaper, or you could cut one down to the right size.

Either way, the USPS expected you to show up with Feeling guilty about the convenience of online shopping? your package wrapped in plain brown Not me! I have too many other things to feel guilty about. paper and tied with string. All of this I feel guilty that when people show up at my house had to be done by Dec. 10 to ensure they have to pick their way through the Barbies and Polly safe arrival by Christmas.

Pockets to get to the sofa. I feel guilty that I feed my kids This is way Christmas gift peanut butter sandwiches for dinner because I forgot to go giving is now: to the grocery store.

Go to the Web site, pull up I feel guilty that my husband had to wear a wrinkled recipient’s wish list, choose something shirt to work because the stack of ironing has overwhelmed in your price range, click on it, choose the laundry room. And I really feel guilty when I hand back to have it gift wrapped, enter recipient’s papers with Cheetos goo on them to my journalism students address and your credit card number, because I was grading them at the kitchen table during click “submit.” You can do that as late lunch. as Dec. 23 if you’re willing to pay a lot So, if I can sit at my computer in my pajamas and get all for shipping. of my Christmas shopping done (wrapping included) with It’s the easiest thing in the world, the click of a mouse, it is a time for celebration. If I don’t and the recipient gets what he or she have to listen to anyone say “Mommy can I have this?” as I wants. wander up and down toy aisles looking for the latest gizmo, it puts a smile on So why do I feel so guilty? my face. And, if I can achieve the same results in a couple of hours that took my mother six weeks, I say “go for it!”

Now, if only I could figure out how to get orange Cheetos goo off of paper.

It’s the easiest thing in the world...so why do I feel so guilty?”

”

Unapologetic Optimist

“

I can achieve ...in a couple of hours what took my mother six weeks.

photos by ditmer digital & design Winter 2009

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[MYTH busters]

How much will you be spending this holiday season compared to last year?

MYTH: Shopping in Topeka Is Boring Local retailers often have a more unique selection than chain stores because they base product selection on the interest of local customers, not on national sales plans.

MYTH: Shopping is Shopping - Where you spend your money doesn’t matter Shopping at locally owned retailers benefits our community in numerous ways: • Keeps the local community vibrant and encourages entrepreneurship .

• Boosts the local economy by paying local employees and patronizing local suppliers.

• Keeps dollars in the local economy by creating jobs , funding more city services though sales tax and promoting community development.

• For every $100 spent in locally-owned stores, $68 returns to the community compared with $43 if money is spent in a national chain, and $0 if money is spent outside of Topeka.

MYTH: Shopping online is less expensive and more convenient Local retailers will often match prices you find online and you won’t have to pay any shipping costs. While it may seem more convenient to order items from your home computer, if you can’t try things on or hold them in your hands to see and feel the quality, you are more likely to return them. And that’s not convenient!

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5%

33% 62%

Same

More

Less

How much does your household plan to spend this holiday season?

11.5% 30.8%

18% 10.2%

29.5%

+ $2,000

$1,501 - $2,000 $1,001 - $1,500 $201 - $500 $501 - $1,000

How much does your household plan to spend this holiday season on GIFTS ONLY?

5.1%

3.8% 7.7% 24.4%

35.9% 23.1%

+ $2,000 $1,500 - $2,000 $501 - $1,000 $1,001 - $1,500 Less than $200 $201-500

TK Affiliate Spotlight

Reuter’s…

Your Foot Comfort Store

Owned by Bruce and Rhonda Jensen, Reuter’s is a fullservice shoe shop serving Topeka since 1880. Bruce, Rhonda and the Reuter’s staff are always going the extra mile for their patients.

Reuter’s specializes in custom fit orthotics with a doctor’s prescription; footwear and inserts for people with diabetes; custom molded shoes and shoe modifications; and much more. Reuter’s has three board certified Pedorthists to assist you in finding the shoe that best fits you for better foot health…and, better foot health leads to better overall physical health.

“We are part of the allied health community—the orthopedic surgeons we work with can do the hip

replacements, but if you don’t put the patient in the right shoes, with the proper inserts, and work with balance issues or leg-length discrepancies, you can do more damage. We reinforce what the doctors do.”

It is Bruce and Rhonda’s goal to improve their patients’ quality of life through better foot health. Set an appointment or stop in today and let the friendly and compassionate staff of Reuter’s start you on the way to better foot health.

1204 SW Fairlawn Plaza Dr. | Topeka, KS

Changes_TM09w.indd 1

785-271-1221

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2:41:11 PM

[the last word] Who are your heroes and why?

I would point to my family as a whole. I am certain that whatever good qualities I may possess came as a result of the lessons learned from a wonderful family. Certainly, my inability to say no to good causes was inherited from my family.

What has been the highlight of your term as Chair of Go Topeka during 2009?

Lucky DeFries S. Lucky DeFries is a Partner with the Topeka law firm of Coffman, DeFries & Nothern. He received his law degree from Washburn University School of Law in 1978 and has been specializing in tax law ever since. Lucky is a Topeka advocate serving as the Chair of Go Topeka, the Chair-elect of the YMCA Board of Directors, and as a board member and past-chair for multiple Topeka organizations.

Having been part of the discussions which gave rise to the creation of Go Topeka, just watching Go Topeka evolve into a significant catalyst for economic development within the greater Topeka region has been very satisfying.

Probably the biggest highlight of the past year has been to attract a Home Depot distribution center to Topeka as well as assist in the expansions of U.S. Foodservice, Goodyear, Frito-Lay, and PTMW at a time when few companies were willing to expend significant capital given the extraordinary economic challenges our country has been facing. The willingness of these companies to either locate here or expand within Topeka during these turbulent economic times is a testament to what Topeka has to offer.

What makes you passionate about Topeka?

I can’t think of a better place to have lived and raised a family during the last 34 years than Topeka, Kansas.

It has offered a great quality of life,

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wonderful schools, an excellent workforce, a wonderful university and law school, wonderful diversity of cultures, and people characterized by an extraordinary giving spirit. With all the wonderful characteristics that make up Topeka, those of us that are proud Topekans need to do a better job of articulating why Topeka is such a wonderful place to live, raise a family, and do business.

What is something surprising that few people know about you?

When I was young, both my sister and I enjoyed riding horses. One of our grandfathers bought us a horse when we were in junior high. After moving to Topeka, I had the opportunity to ride only sporadically, but in recent years I have been able to ride more regularly due to a good friend from church who owns several horses.

Lucky’s Board Involvement: - Easter Seals Capper Foundation - First Baptist Church - Go Topeka - Greater Topeka Chamber of Commerce - Jayhawk Area Council Boy Scouts - Ottawa University - YMCA

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T H E FAV O R I T E S T O R E O F S A N TA A N D OT H ER R O C K S TA R S .

DO THE HARD ROCK SHOP. By now, the Hard Rock Store has become world-famous.

As every self-respecting rocker and collector of pop culture knows, you’ve just gotta have a Hard Rock Hotel t-shirt. Or hoodie. Or hat. Or mug. Or, heck, even an official Hard Rock Casino crystal guitar.

If you have a rocker on your shopping list, it’s the only place to go.

ROCKIN’ EVOLUTION U ARE AT THE CENTER OF IT ALL I-44 EXIT 240A | 800.760.6700 | HARDROCKCASINOTULSA.COM

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