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BRAND STANDARDS GUIDELINE

shaping space. shaping lives.

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“Branding isn’t just a product, it’s also a way of life, an idea, branding is actually leadership.” -Onyi Anyado

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


TABLE OF CONTENTS 04

IDENTITY OVERVIEW

06

LOGO

10

COLOR

12

TYPEFACE

14

STATIONERY

18

CD LABEL

20

PRESENTATION BOARD

22

PHOTOGRAPHY

24

MULTIMEDIA

28

SOCIAL MEDIA

34

SIGNAGE

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE IDENTITY OVERVIEW.

IDENTITY OVERVIEW.

If you think of one concept when you ∙∙ think of brand – think of it as how our clients see us. ∙∙ While many associate brand with logo, it is our logo – and much more. It is our office, our documentation, our tagline, our colors, our voice when we answer the phone, our emails we send, the way we dress, our words we use in our conversations, what we say on social media and what others say about us. It is EVERY clue our clients receive on who we are.

We generate new work with new customers. We can put our clients at ease because they know what we stand for.

Most importantly our brand represents us – just as we represent our brand. It represents each of us in the professional appearance of our materials and ourselves and in our promise to deliver what we have said we will.

We are a well-established Architectural firm that has designed hundreds – if not Brand is simple, but yet so complex. thousands – of innovative and iconic projects throughout Denver metro and Well established brands do not manage Colorado. When you look at our new themselves – a great brand is managed brand we hope you look at it with pride very deliberately, with lots of thought, and truly reflect on our organization, strategy, sweat and aspiration. our time tested client relationships and state of the art design. So why spend the time and effort to manage our brand? These brand guidelines are an attempt to help us manage how we present We manage our brand to make sure: ourselves graphically, and we hope that they will be helpful as we move forward ∙∙ We are recognized deliberately as – but as we move forward don’t forget: different from our competition. our real brand is you. ∙∙ We provide motivation and direction for our staff. ∙∙ We are recognized for the work we do.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE LOGO.

LOGO.

ICON AND TAGLINE The H+L logo consists of a single element for simplicity, the grey H+L icon against a white background, and the typeset tagline “shaping space. shaping lives.” The H+L icon is primarily to be used alone in most applications, however only the tagline should be used in combination with the logo. The tagline represents the positioning of the company and relates directly to the name “H+L”. When used within copy the full statement should read ”H+L Architecture, shaping space. shaping lives.” (Please note lower case, use of bold on “space” and “lives”, and punctuation.) Use of the logo should be restricted to once per page of any particular document. The logo should be used at a size that does not overpower the document text or graphics. Any use of the icon contrary to the H+L Graphic Standards should be first approved by the Marketing Department prior to distribution or production. LOGO COLOR - PMS GREY 10-C AND 100% BLACK The H+L corporate logo is always rendered in PMS Cool Grey 10-c and 100% black and should not be used in any other color. Examples of correct and incorrect logos are shown on the following page. Guidelines for overlapping the logo on color fields, and reversing the tag line are also included. For consistent application and reproduction, the icon of the logo should never be used smaller than 1/2” in height. If you feel there is an instance where the logo icon is to be used smaller than this, please contact: marketing@hlarch.com A minimum border of 0.5” around the H+L logo must be maintained at all times when partnering firm and or consultant logo is included next to ours.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE ICON AND TAGLINE

ICON 1/2” MINIMUM HEIGHT 1/2 height

ICON 1/2” MINIMUM HEIGHT AGAINST A SOLID OR IMAGE BACKGROUND

1/2 height

STANDARD ICON COLOR PMS GREY 10-C

SECONDARY ICON COLOR 100% BLACK BUILD

STANDARD TAGLINE COLOR PMS GREY 10-C

shaping space. shaping lives.

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE LOGO MISUSE.

LOGO MISUSE.

EXAMPLES OF IMPROPER USAGE OF ICON

To protect the integrity of the H+L brand, it is is very important that the logo standards are followed at all times. If you need help with placing the logo in a document, please contact the Marketing Department. Various file formats of the logo icon are found here for general office use: G:\ Templates\H+L logos 2015. If you have any special requests or questions regarding file types or their use in regards to printers, vendors, or partnering firms, please contact: marketing@hlarch.com. When providing logos to any printer, vendor, or partnering firm, please provide only .eps or .ai files to ensure quality and clarity.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE EXAMPLES OF IMPROPER USAGE OF BRAND ICON

MISSING OUTLINE AND WORD ARCHITECTURE

MISSING OUTLINE

MISSING WORD ARCHITECTURE

IMPROPER VERTICAL REDUCTION OR ENLARGEMENT OF LOGO ICON

IMPROPER HORIZONTAL REDUCTION OR ENLARGEMENT OF LOGO ICON

NO COLOR LOGO ICON The logo icon must be used in grey, black or white only. It may not be used in any other colors.

NO SOLID FILL ICON The logo is to remain light and clean in its appearance at all times. There may be certain cirumstances where a solid fill logo is required due to scale. Please contact the Marketing Department with any questions regarding this.

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE COLOR.

COLOR.

COLOR The following color palette has been selected to create a unified look across all locations and product lines. The selection of Blue presents H+L’s stature and longevity in the architecural market, while the green represents our ingenuity and focus on the future. Pantone Matching System (PMS) Master Color swatch chips are available if needed. The swatch chips are similar to “paint chips” and should be used for color matching. Note that these are spot colors. If process printing is needed work with your printer for the best CMYK match using the most up to date PMS swatchbooks or provided color chips. PRIMARY PALETTE - PMS SOLID COATED (C) Our company colors; Green: PMS 7744-c and Navy blue: PMS 295-c; these are best for the majority of usage company-wide. Use PMS COATED colors for output that include: ∙∙ ∙∙ ∙∙ ∙∙

Color copier output and digital printing Desktop printers with fuser agent PowerPoint and electronic media Jobsite signage (depends on output method)

PRIMARY PALETTE - PMS SOLID UNCOATED (U) The best comparable colors to the coated palette have been selected for the uncoated palette using the PMS + Series Solid Coated and Uncoated Formula Guides. For ink printing at a printing company on uncoated paper stock. Use PMS 7744-u for the green and PMS 295-u for the navy blue. Use PMS UNCOATED colors for output that include: ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙

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Stationery Letterhead Envelopes Labels Business cards Misc forms Large format inkjet plots

H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE PRIMARY COLOR PALETTE

PRIMARY COLOR PALETTE

Pantone 7744

Pantone 295

Pantone Cool Gray 10

Rich Black (color build)

PMS SOLID COATED

PMS SOLID UNCOATED

R. 186 % G. 188 % B. 24 %

R. 185 % G. 190 % B. 88 %

C. M. Y. K.

C. M. Y. K.

32 % 15 % 100 % 0%

31 % 15 % 82 % 0%

Color code. #babc18

Color code. #b9be58

R. 0 % G. 40 % B. 86 %

R. 55 % G. 80% B. 115 %

C. M. Y. K.

C. M. Y. K.

100 % 84 % 36 % 39 %

86 % 68 % 34 % 17 %

Color code. #002856

Color code. #375073

R. 99 % G. 101 % B. 106 %

R. 130 % G. 131 % B. 135 %

C. M. Y. K.

C. M. Y. K.

62 % 52 % 48 % 19 %

51 % 42 % 40 % 6%

Color code. #63656a

Color code. #828387

R. 0 % G. 0 % B. 13 %

R. 2 % G. 3 % B. 15 %

C. M. Y. K.

C. M. Y. K.

78 % 71 % 61 % 84 %

Color code. #00000d

78 % 71 % 61 % 84 %

Color code. #02030f

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE TYPEFACE.

TYPEFACE.

TYPEFACE The H+L brand uses the Avenir family as its main supported typeface. This has been chosen to complement the corporate logo, and with its variety of weights makes it versatile for effective communication. It should be used in all stationery, signage, memo and form applications. If an alternative is needed for use in substitute of Avenir, please use Ariel Regular or Ariel Bold. RECOMMENDED USES The preferred format is 10 point Avenir Next LT Pro for most communication. Throughout this document the uses of these typefaces in the design and layout of communications pieces are specified in detail. This typeface should also be used when formatting daily correspondence, letters, and memos. Heavier weights and larger sizes may be used for titles, headings or lists within the copy. If this typeface is not available, please use 10 point Ariel regular. The family of the Avenir font is fully available only to the firm officewide, and can be located on the network here: G:\Templates\H+L fonts 2015. If for any reason anyone outside of H+L requests a copy of this font, it can be found for purchase online at: www.fonts.com.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE TYPEFACE

AVENIR NEXT LT PRO ULTRA LIGHT

123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

AVENIR NEXT LT PRO THIN

123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

AVENIR NEXT LT REGULAR

123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

AVENIR NEXT LT DEMI

123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

AVENIR NEXT LT BOLD

123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

AVENIR NEXT LT PRO ITALIC

123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

AVENIR NEXT LT PRO CONDENSED

123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Avenir

Avenir

Avenir

Avenir

Avenir Avenir

Avenir

ALTERNATIVE FONT FOR AVENIR

ARIAL

123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

ARIAL BOLD

123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Arial Arial

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE STATIONERY.

STATIONERY.

BUSINESS CARDS Business cards are two-sided using the front of the card for the contact information and the back of the card for the company core values. Please see the standard card example on the next page. SPECIFICATIONS Paper: Neenah Classic Crest, Smooth, Brilliant White, 100# cover. Dimensions: 3 1/2” wide by 2” tall. Color: Card Face: Cool Grey 10-c Card Back: Green/7744-c, and Navy Blue/295-c. Bleeds: Only on card back in Green and Navy with reversed tagline. Layout: Card layout should not change from the examples shown. Font: Size, weight and leading varies based on the information. Please see the specs noted beside the card examples. Logo size: 0.8125 W by 0.8125 H. The logo should always remain the same size on all buisiness cards.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE BUSINESS CARDS

0.9375

0.8125 0.25

BUSINESS CARD FACE 0.8125

1.5625

Name Here A I A , N C A RB P RI N C I PA L

2.4375

nhere@hlarch.com d: 303.298.4760 c: 303.298.4760

0.250 0.4375

H+L Architecture 1755 Blake Street, Suite 400 Denver, Colorado 80202 www.hlarch.com | 303.298.4700

0.1875

BUSINESS CARD BACK 0.1875 1.4375

0.375

0.375

2.3125

0.1875

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE STATIONERY.

STATIONERY.

LETTERHEAD Detailed guidelines for the updated company letterhead are below and apply to H+L. In order to reduce expense and waste, please make an effort to use digital letterhead when possible. SPECIFICATIONS LOGO SIZE + PLACEMENT Size: 1.0” Color: Standar logo: PMS Cool Gray 10-c Alignment: Logo should start at 0.875” from top of letterhead and in 0.5” in from right side edge. ADDRESS SIZE + PLACEMENT Font: Avenir Next LT Pro Regular Size: 9pt - size may not be changed. Style: City name in Avenir Next LT Pro Demi, City address in Avenir Next LT Pro Regular Color: PMS Cool Gray 10-c Alignment: Address should start at 0.5” from left edge, and 0.375” from the bottom edge of paper. Standard letterhead templates as well as various other standard office templates are located here: G:\Templates or G:\Templates\Projects.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE LETTERHEAD

1.0”

1.0”

0.5”

0.875” 1.5”

1.0” October 1, 2015 sp sp sp Name and Title Company Name Street Address City, State ZIP sp Subject Goes Here: sp Dear Name Here: sp In ta, Catua duconsuni siliursunum ta de addum et diemove riteatque ius auce cum sul tam omperib untilla abus hos inum nitam tes fur ut vocturnius et oc, Catum signatus, condi, Ti. Nihilicus es pridio, nosulegitus, dit, nostrunum oc tem atiu moribus; C. Opotelute andiis faus, nen de iptea ment, vid ad sus horterei consus, nondem untilic isquem num in dium patilici conum actuam senatique ad nostrae tordiem diemuro pra vestre, obsedefaci prectorta, oc, senatimmo adducon siciem octem prictam rei porbit vilicatios loculto ratus, C. Vat,contemoraet; no. Italibus sen sediena tilium iaces crionvestas omandem obusum ta sus atiae cont. sp Romperis int. Lesimmo conultus consuam tiem obunt num delius acre in deo ma, nos es nortus, occisquo prest vatis, ina viditifes octus consimus serfecria mordio catum dum menductam inatur, Ti. Am fin sesse nihicae quere, nicam inte ponsciem si poerus, nos or hortiaequam serumus C. Sciem invocupernu quonsul essulvis Catquos, Catu quem inatuam teatebeffrem ur, notilis, telinaturem efactureis, num ficies ves hocaeque maio Cupiondard. sp Sincerely, sp H+L Architecture sp sp sp sp Your Name Your Title sp sp Enclosures sp Cc: sp Your initials/admin staff file name/path

Denver 1755 Blake Street, Suite 400 Denver, Colorado 80202 303.298.4700

0.3125”

Colorado Springs 219 E. Colorado Ave Colorado, Springs CO 80903 719.578.9317

0.5”

0.5”

0.435”

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE CD LABEL.

CD LABEL.

CD LABEL The consistent use of the H+L brand throughout all communication reinforces the company’s strong identity. Please see Project Administrator on Branding CD for reference.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE CD LABEL

shaping space. shaping lives.

EXAMPLE CD LABEL TEMPLATE

H+L Architecture 1755 Blake Street, Suite 400 Denver, CO 80202 www.hlarch.com

Exempla St. Joseph Hospital 1835 Franklin Street Denver, CO 80202 1962 Towers Mechanical & Electrical

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE PRESENTATION BOARD.

PRESENTATION BOARD.

PRESENTATION BOARD TEMPLATE The consistent use of the H+L brand throughout all presentation materials reinforces the company’s strong and consistent identity. The following presentation board templates are based off of Architectural standard print sizes: (ARCH-E1) 42” x 30” and (ARC-E2) 36” x 24”. Graphic elements such as the north arrow may be turned off to accomodate large graphic images; i.e. renderings. All other graphic elements such as horizontal division line, board title, project title and logo are to remain in designated areas and at proper scale as shown. Use white foamcore as a rigid backing for presentation purposes when drymounting boards. This is because paper by its physical nature has a level of opacity, and we want our presentations to always appear visually crisp and bright at all times. Spacing and physical size of graphic elements within the title block, such as font size and logo size, per Arch ARCH-E1 and ARCH-E2 will vary slightly. Differing board sizes and proportioning of graphics for visual clarity are responsible for this. General spacing of graphic elements is to remain consistent between both templates.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE PRESENTATION BOARD TEMPLATE

EXAMPLE PRESENTATION BOARD TEMPLATES: ARCH-E1 + ARCH-E2 (not shown)

[ Example presenation board shown for context ]

0.75”

0.75”

1.5”

1.5”

A minimum border of 0.5” around the H+L logo must be maintained at all times when partnering firm and or consultant logo is included to the next to ours.

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE PHOTOGRAPHY.

PHOTOGRAPHY.

RESUMES + STOCK PHOTOGRAPHY RESUME IMAGES The H+L people portraits are used in a graphic way, both full color and a nearly black and white image primarily pertaining to our website. Attempting to create similar images in place of this photography only serves to weaken the H+L brand image. Choose only from the images supplied on the Marketing drive. Images of former employees should no longer be used. We have adopted a more business casual look for our resume portraits. Recommended attire for both men and women, is a jacket, collared, button down, long-sleeved shirt, solid color, open at the neck, with no tie. Photos should always be taken in Nurture, our controlled photography setting. All photos should be taken in color, and then the vibrance of the photo is to be reduced in Photoshop for the secondary photo. To avoid undue expense as we transition to this new format, all new photos should be taken as needed inside the consistent and controlled environment of Nurture. STOCK PHOTOGRAPHY A custom stock image library has been created and is managed on the Marketing drive to enable graphic cusomization of various H+L collateral pieces. These collateral peices would include but not be limited to H+L proposals, small format printed materials for practice areas, and interview materials such as banners, boards, and leave behinds. Stock photography should always be of professional quality in clarity and artistic style. Limited use of online image resources such as Google Images is encouraged, and should be used for informal presentation materials only. If you have further questions regarding stock image use, please contact the Marketing Department.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE RESUMES + STOCK PHOTOGRAPHY

H+L RESUME

WEB IMAGES

COLOR

15% VIBRANCE

STOCK PHOTOGRAPHY IMAGE QUALITY

POOR QUALITY

OPTIMUM QUALITY

POOR QUALITY

OPTIMUM QUALITY

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE MULTIMEDIA.

MULTIMEDIA.

EMAIL SIGNATURES There are two standard email signatures. The first contains a link to our website, contact information, and social media icon links. The second is a much simplified version that contains only contact information. STANDARD EMAIL SIGNATURE FORMAT ∙∙ ∙∙ ∙∙ ∙∙ ∙∙

Name: 13 point Calibri Spell out or abbreviated info based on your office letterhead address H+L Architecture address: 9 pt Calibri Website and general office number: 9 pt Calibri; single line spacing with vertical line character for visual separation Horizontal spacing on d: and c: and numbers: one space.

d: you can use either your direct number or general office number - if you choose to use your direct number, on your outgoing message you can give options for other contact numbers if needed, such as your cell phone in case of emergency. c: you can use either your personal cell phone or company cell phone Social media squares are to equal size and distance from one another and to remain neutral grey in color at all times. REPLY + FORWARD EMAIL SIGNATURE FORMAT ∙∙ ∙∙ ∙∙

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Name: 13 point Calibri Spell out or abbreviate info based on your office letterhead address H+L Architecture, website, and general office number: 9 pt Calibri; single line spacing, divided by a single space and vertical line character for visual separation Horizontal spacing on d: and c: and numbers: one space

H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE EMAIL SIGNATURES

STANDARD EMAIL SIGNATURE FORMAT

logo should remain standard PMS Gray and be hyperlinked to company website

(Calibri - 13pt.)

Name Here

(Calibri - 9pt. ALL Caps) (Calibri - 9pt. ALL Caps) (Calibri - 9pt.)

ACCREDITATIONS GO HERE (if applicable) TITLE GOES HERE (if applicable)

d: 303.298.4700 c: 303.298.4700

(Calibri - 9pt.) (Calibri - 9pt.) (Calibri - 9pt.)

1755 Blake Street, Suite 400 Denver, Colorado 80202

www.hlarch.com | 303.298.4700

social media icons should always remain grey squares and be hyperlinked to company social media pages

REPLY + FORWARD EMAIL SIGNATURE FORMAT

Name Here

ACCREDITATIONS GO HERE (if applicable) TITLE GOES HERE (if applicable)

d: 303.298.4700 c: 303.298.4700 H+L Architecture | ww.hlarch.com | 303.298.4700

(Calibri - 13pt.)

(Calibri - 9pt. ALL Caps) (Calibri - 9pt. ALL Caps) (Calibri - 9pt.)

(Calibri - 9pt.)

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE MULTIMEDIA.

MULTIMEDIA.

EXTERNAL WEBSITE - HLARCH.COM hlarch.com is one of our most public resources as a company. It’s important that all materials maintain the same brand standards as what our clients see on our website. This strengthens our brand. Each practice area is responsible for regularly reviewing their location pages to ensure that the photos and information are accurate and up to date. Each practice area is also responsible for reviewing projects on the product line pages and throughout the site for accuracy, photo updates, or other issues that need addressed. All requested changes should be sent to marketing@hlarch.com.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE EXTERNAL WEBSITE - HLARCH.COM

HLARCH.COM

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE SOCIAL MEDIA.

SOCIAL MEDIA.

FACEBOOK, TWITTER + LINKEDIN H+L Architecture strives to actively interact externally via Facebook, Twitter, and LinkedIn. It is encouraged that those in Business Development and Marketing roles in the company create their own personal accounts to interact on a social media level. Below are step by step instructions on how to create a Facebook account. Any other questions can be directed to marketing@hlarch.com. HOW TO SIGN UP FOR FACEBOOK 1. Go to www.facebook.com - You will see this signup form:

2. Fill it out completely, make sure all the information is accurate, then click the Sign Up button.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE FACEBOOK

3. Find H+L Architecture and your friends. Facebook will next ask you to search your various email accounts for friends and businesses. You are welcome to do this at this time, or click on skip this step at the bottom, and continue with the sign-up process. 4. Fill in profile information. Step 2 of the sign-up process is filling out basic profile info: High school, college, and employer. Again, you may choose to fill this out, or skip. 5. Plug in your mug. Upload a photo from your computer, or take a photo with your phone. However you do it, Facebook will take it. Of course, like the other steps, you can choose to skip this as well. 6. Your new account is ready. Remember—don’t forget to like H+L!

HOW TO DOWNLOAD THE FACEBOOK APP ON YOUR iPHONE OR ANDROID 1. Open your web browser and enter d.facebook.com/install. 2. Select Install now and the App will automatically begin downloading. It shouldn’t take long. Once it’s done, it will install automatically. 3. After installation, you can go to your applications folder to launch the app. It is very minimal and requires login information like always. 4. There you go, your very own Facebook app.

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE SOCIAL MEDIA.

SOCIAL MEDIA.

HOW TO SIGN UP FOR TWITTER 1. Go to www.twitter.com – when you get to Twitter.com, you’ll see this page. Go to the “New to Twitter? Sign Up” section and fill in your information. 2. Create a Username - On the next page you will be prompted to select a username / “handle” – this will be visible to all your followers so pick accordingly. 3. Before moving on – go to your email and verify your email address. 4. Twitter will then take you through an intro to how to follow people. (You have the option of skipping this step at the bottom of the white box on the left side of the page). 5. You will come to a page asking for more information about yourself. You should upload a picture of yourself. And write a short bio. 6. Once you’re set up, you can change the look of your profile by going to the top right hand corner and selecting the person icon – choose settings. You’ll have the ability to change your password, profile information, or design in this area.

7. Start Connecting - To start following people, go to the “Search” section along the top right of the page. For example: by typing in @H+LArchitecture you can begin to connect and follow H+L. Repeat with other clients, friends and family you know to be on Twitter.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE TWITTER

8. Start Tweeting - to send a tweet, select the blue icon from the top right hand corner of the page and you’ll be given 140 characters to “tweet”.

HOW TO DOWNLOAD THE TWITTER APP ON YOUR SMART PHONE 1. On your iPhone, go to the “App Store” (on Androids “Market”) and search for “Twitter”. 2. Once you have downloaded the Twitter app, open it up. 3. You will be prompted to sign in – use the same username or email address you used to sign up on your computer. 4. The app will keep you logged in on your phone. 5. This allows you to tweet on the run.

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE SOCIAL MEDIA.

SOCIAL MEDIA.

HOW TO SIGN UP FOR LINKEDIN 1. Go to LinkedIn at www.linkedin.com. Go ahead and sign up by entering you name, email and a password. Click “Join now”.

2. Confirm your account through your email address. Once you’ve done this, sign in and get started. 3. Edit your profile. Editing and updating your profile is quick and easy, so there’s absolutely no need for advanced technical know-how. Enter your sub-heading, area and industry underneath your name, and add a profile picture of yourself. 4. Edit your qualifications. Add your current and past employment as well as your education. Be sure to include descriptions of your past jobs and degrees earned–– this way, people will be able to more clearly see your experiences and know what your skill sets are.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE LINKEDIN

5. Add a Summary. This is a chance to write a more in-depth paragraph to give people an idea of where you are now in your career, what your strengths are, etc. Although it’s a summary, it can take some time to write a good one. 6. Add Specialties. This is located directly below. It acts as an extension of the Summary section but in short form. You can list specific skills and areas of expertise. Choose well – other members of LinkedIn can endorse you for these specialties, so avoid choosing something people don’t have any clue you’re capable of doing! 7. Add Connections. You can have LinkedIn search through your email address book to find people you know. You can also search by a person’s name, job title or company.

8. Add Websites. Link in H+L’s website, your own personal site, your blog, and/or your Twitter account. This will allow visitors to your page to see different aspects of your professional self. 9. Get Recommendations. Ask your former bosses or colleagues. Return the favor and recommend others as well.

shaping space. shaping lives.

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BRAND STANDARDS GUIDELINE SIGNAGE.

SIGNAGE.

CONSTRUCTION SITE SIGNAGE SITE SIGNAGE Site signage at the standard size of 8’ x 4’ and physical placement on the construction site are imperative to maintaining good visibility and a consistency in H+L brand across all media. GENERAL RULE The design and dimensions of all rigid construction site signs are to remain standard to ensure visual consistency on all construction sites. The logo, color box, and visual graphics are specifically designed and proportioned for an 8’ x 4’ construction site sign. This requires larger physical dimensions and more detailed information with large logo, imagery, and partner/contractor logos to ensure good visibility.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE CONSTRUCTION SITE SIGNAGE

8’

14” 4”

28”

6”

6”

[ do not exceed this margin ]

[ do not exceed this margin ]

shaping space. shaping lives.

35


BRAND STANDARDS GUIDELINE SIGNAGE.

SIGNAGE.

CONSTRUCTION SITE BANNER A non-rigid construction site banner at the correct size and placement are imperative to maintaining a consistent H+L brand across all media. The banner is to remain the standard H+L green and white: PMS 7744-c (green) with white logo icon, tagline and website address. Clear zip ties will be provided for your convenience when securing the banner to the fence. Please send all requests for construction site banners and zip ties to marketing@hlarch.com. GENERAL RULE The dimensions of any construction site banner are to remain somewhat flexible to fit the needs of a particular job site application. The logo, color, and graphics are often more suitable for street level linked fencing and signs. ALTERNATE PUBLICITY EVENT SIGNS AND BANNERS For all project publicity events (i.e., Ground Breaking, Topping Out, VIP Tours, Ribbon Cuttings, Media Visits, Grand Opening Parties, Golf Tournaments, etc.), we will display a small rigid sign displayed on an easel or banner in a prominent place at the event.

36

H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


BRAND STANDARDS GUIDELINE CONSTRUCTION SITE BANNER

4’-6’.0”

4’-6’.0”

shaping spaces. shaping lives. www.hlarch.com

shaping space. shaping lives.

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H+L ARCHITECTURE BRAND STANDARDS GUIDELINE


shaping space. shaping lives.

shaping space. shaping lives.

39


Denver

1755 Blake Street, Suite 400 Denver, Colorado 80202 303.298.4700

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Colorado Springs

219 E. Colorado Ave Colorado, Springs CO 80903 719.578.9317

H+L ARCHITECTURE BRAND STANDARDS GUIDELINE

H+L Architecture Brand Standards Guideline  

A new Brand Standards Guideline that was developed for H+L Architecture's new brand package.

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