Coming together is the beginning; working together is progress; staying together is success. -Henry Ford
Sponsorhip and Vendor Packet
Letter from the Founder Dear President, Thanks for showing interest in our sponsorship/vendor program. We are really look forward to building a lasting relationship with your company. Because for us, finding great businesses in the area to work with is a major part of what allows us to produce a wide range of events for our customers’ needs. So, we take our business relationships very seriously and whole-heartedly support companies that share our values and industry standard. However, why get involved with us today? It’s simple! With a deal to promote several high profile events featuring the likes of; Britney Spears, Garth Brooks, Bruce Springsteen and Lady Gaga etc, and an expectation to produce 12 major events of our own, our company can expect to attract more media attention and event guests than all our previous years combined. How does this relate to your company? Well, as a company offering us services and/or contributions for our events, you will see immediate financial benefits from our local press and increased business with your company. No matter if you are a vendor or sponsor, you will have an opportunity to boost sales; before, during and after our events. We are committed to helping companies reach their business goals, not only by sharing their advertising message within our market, but also by directly selling their products and services to our target audience. Along with this, we provide companies with; positive brand publicity and heightened visibility, market acceptance, VIP perks, free & discounted tickets and a competitive advantage. Unlike supporting a single event, we offer our partners a year’s worth of events to help establish a higher rate of return and greater success rate in achieving brand and sale objectives. We also have developed a full service ticket retail outlet that will be used to market local events, and event sponsors’ products and services, in a creative face-to-face environment. Using both our events and ticket outlet, we are able to offer your business an unparallel connection and personal relationship with thousands of consumers from all over the Puget Sound and beyond! The deadline to join as either a sponsor or vendor is June 20, 2009 - summer break for many students. After this time, we would have already started rolling out our marketing campaign and events for the year. So to be a part of this program, and to even help steer our events and marketing campaign to reflect your company needs, you must sign up soon. Sponsors we accept after this time will be only on a per event basis. However, we know this can be a difficult decision for any company, so we took the time to fill this packet with all the information you will need! Please feel free to contact me if any questions that still remain at the email address or phone number provided at the end of this packet. Enjoy, Jeremy Smith
Introduction (Nice to meet you!)
Our team As young adults ourselves, we have a personal connection to our event guests of 18-28 year olds. However we understand we have a greater responsibility to our community as a whole in providing events that are high quality, professional and safe for the surrounding area. -Jeremy
Founded in March 2008, Venue Entertainment LLC focuses on providing a wide range of events for young adults. Partnered with an extended network of dedicated event vendors, the company adds the elements of event management and marketing to the team, making it possible to produce its own events. Because of this, the company is positioned as one of a very few businesses in the country that both invests in, and produces, its own events. In Seattle specifically, the company produces, own and/or promote more than 50 major events a year, and stays commitment to improving young adult entertainment experiences by ensure each event is; high quality, safe and professional. Even before the company was established, the idea was to get young adults and the community involved in the events we created. Whether it was doing surveys, polls or just making suggestions, we have been able to narrow down our focus over the year to really making marketing a priority. We also work with the local business community, and city, to increase business and tourism. Since then, our business has always been customer driven and deeply rooted in the success of the entire community. This is why we developed our ticket outlet to reach customers more easily and provide exposure for local businesses and events. Our events has always been—and we always be—a great way for people to build relationship with other people, either for; business, romance, friendship, education etc. What it all comes down to is a willingness to be creative because the possibilities are endless..
Event guest profile
Events are even more important today than ever. With the decline in moral and lack of confidence in the market, people are turning to entertainment and great events as an escape to the everyday strain. Our events, for instance, are attracting more people than the previous years, and once all are tallied, the numbers should exceed the10,000+ for the year. It is true, prices for these events has slightly dipped, but the crowd still remains the same young, optimist individuals that will grow the economy tomorrow (as shown to the left). Why not reach them today?
College Students (60%)- Studious, energic and youthful, college students’ population in Seattle alone is over 70,000 and makes up a major part of our target audience. Deemed as “poor” most of them are still dependent on their parents for support and have a disposable income not accounted for in their tax returns.
Our marketing campaigns reach (within Greater Seattle Area): •
Market Population: 968,113
Average HH income: $71,214
Median Age: 39.5
Age 18-54: 55.2%
Average Expenditure: $72 (per shopping experience)
Young professionals (30%)-Hardworking, career oriented, this group constitutes about 40 percent of Seattle’s population. Even though they are barely in our target audience, they are a growing market and fit well with most companies needs. Socialites (10%)- High fashion, designer and trendsetting are the defining charactistics of this group. They represent a small percentage of the community, but are local celebrities in their own right. They work as; local artists, djs, models, radio
Major Events However including our; DJ Battle Live!™, Fantasy Cruise on the Sound™, MS Society Gaming Fundraiser™., Star Kids Movie Premier™, Make-A-WIsh Charity Foam Party with many more to come! Venue Entertainment’s expertise is doing events NIghtlife DJ Battle Live! is about progressing music past just one genre and exploring the possibility of an event with a variety of the best music of all times for country, hip-hop, pop etc to crown the best overall performance.
for young adults’ needs. However, there is nothing easy about the business we are in, but are success comes from how we approach our events in three major areas: The System Our system is a combination of event management applications and event marketing applications that allow us to do high quality events and host our own ticket processing solution online. This is the backbone of our company that gives us an advantage in saving time and money for ourselves and customers. The Idea
Amusement This is an annual event that the company puts together to support that Make-A-Wish Foundation. This event last year was a foam
Live Entertainment The Fantasy Cruise is a great activity for young adults with interest to enjoy a life of luxury on a private yacht for a few hours with great music and company. The cruise takes patrons along the Puget Sound to see all the sights.
Our underline theme for every event we produce is incorporating our own personal touch. This means that we try to meet everyone on a first name basis and search for common interests that can bring everyone together.That is the only set idea, everything else is about being creative, passionate and energic to motivate action—action drives our event. We can take an idea and portray an atmosphere that will entice people to come to our events. It is all about impressing them enough so that they can invite their friend; this means making events fun, purposeful, unique and focused on adding market research to add inspiration and ensure event success. The Elements Because every detail is important. Our company has made it our goal to work with the best companies in the area to help us put all the pieces together. Considering that there are many elements that goes into an event; tables, chairs, china, glassware, food, linens, flatware, tenting etc., our success comes from our vendors. We can count on them.
Orginally done for the MS Society, this event is open to non-profits to raise money for their cause. It’s low cost to them and easy for us since we have created a package for them to use.
Something that has changed Hollywood into being much more of a fashion mecca than a movie capital are their premiers. We have taken the same appoarch and designed a premier for several movies only playing in Seattle.
Vendor Program Venue Entertainment’s mission is to create ever-changing entertainment experiences to eventually serve the needs of the local community. It is our responsibility to provide our event guests and business partner’s with; quality entertainment, return on investment, and a sense of cultural involvement for the greater benefit of the community. Our company is in exclusive company wihin Washington State when it comes to producing its own events. We have identified our own market and invest in our own events. This means that we can create events at relatively any times; without needing to wait for a single client. For our business associates and event guests, this is a major advantage since we can directly mold our event around their needs. However, the reverse of this is that we need our affiliates to mold their services and products around our need to bring our events to life. We look for business associates that can offer products and services associated with producing events (list below). In exchange, our company assists our associates with connections, media recognition and exclusivity within our company’s network. We only use our associates as vendors in our events and pay them for their contribution within our event.
TYZ Design, Inc Established in 2007, TYZ Design is an independent design and development firm that specializes in software technology ranging from simple e-commerce website to highly-interactive social network. www.tyzdesign.net
We conduct a comprehensive review for selecting potential new Vendors. In order to ensure the application process is as simple and seamless as possible we have added a few requirements below: F A N T A S Y
Partnership Critera: 1. Locally licensed business (Greater Washington area)- occasional expections apply. 2. Fair pricing or competitive pricing guarantee 3. Offer needed event service or product (listed below) 4. Exchange industry exclusivity and confidentiality (for venues this applies to reoccurring events)
For 200 Guests on March 28, 20
5. Net 30 billing option
Events Northwest Monday, May 11, 2009 Heather King Partnered Fantasy Casino in Seattle, Venue with Entertainment 530-635-4838 email@example.com both companies have over10 years For 300 Guests on March 28, 20 experience industry and offer a Table o in the Twelve (12) Blackjack o Three (3) VIP Blackjack Tab o Two (2) Craps Table variety of o different event rentals and Two (2) Roulette Table o Two (2) Texas Hold’em Tabl o Three (3) Variety Table planning services to assist our needs. o One (1) Wheel of Fortune o Twenty Four (24) Dealers; C www.nwcasinoparty.com down of all equipmen
6. Event/Party Rental
7. Performers- bands, acts, DJs
3. Emergency Medical Care
4. Production (staging, lighting, video and sound)
9. Online Ticketing
o o o o o o o o
Nine (9) Blackjack Tables Two (2) VIP Blackjack Table Two (2) Craps Table One (1) Roulette Table One (1) Texas Hold’em Tabl Two (2) Variety Table One (1) Wheel of Fortune Eighteen (18) Dealers; Casin all equipment
For 100 Guests on March 28, 20
Poster Giant Inc. o Five (5) Blackjack Tables o One (1) VIP Blackjack Table o One (1) Craps Table The one-stop shop for allRoulette our guerilla o One (1) Table o One (1) Texas Holdem Table o Nine (9) Dealers; Casino Ma and digital marketing needs. From wild equipment postings to publicity stunts to web portals, they can do whatever it takes to get events Events Northwest, Fantasy Casi All information and ideas contai noticed. www.postergiant.net
Sponsorship Program We offer companies looking for high return advertising- without interest in paying the full cost by themselves- the opportunity of partnering with us to sponsor our company throughout the year. We have a strong marketing campaign that is expected to reach over a million of people locally. The best part about this program is that we made sure our sponsors recieve a greater value than the cost of the sponsorship level through offering customizable sponsorhip packages. Not only are our sponsors able to advertise within our events, but now they have three additional options to help boost their sales, by utilizing our; street team, event network and ticket outlets for their own business use. Our sponsorship levels bundles our best service for the different type of sponsors we intend to work with. In the short run, this will save companies a lot of money; while in the long run, this can quite literally pay for itself. If your company is in the event industry, then our Proudcer and Promoter levels are designed to specifically serve your marketing need. It will allow you to sponsor our ticket outlet and benefiit from our event network. butmore importantly it will allow us to market your event and sell your tickets for you. For a copy of the application and complete benefits of our sponsorship program, please refer to our company’s marketing plan and Sponsorship Application.
Street Team One benefit of producing our own events comes the understanding our how to promote those events. Over the years, we have learned the best practices to promote events and partnered with a great marketing company, our promotion team has grown and is now available to our sponsors. Street Team Benefits: ◊ ◊ ◊ ◊
Great mobile way to target an area with your advertising and promotional message. Quick grassroots method for generating local word of mouth and instant feedback. Virtually connected to our ticket outlet and online site to sell your tickets anywhere. Access to mulitple teams of promoters or a single team of 3-25 people.
Event Network Our Event Network represents an up-and-coming event community, with access to several major venues, promotion and production companies and vendors in the area. Just by being a member of this group will strengthen your connection
with our company and the surrounding businesses in the area. Not only this is important for companies looking to do events to help find quality venues and vendors, but it is essential for non-event companies to advertise and network with strong companies, in addition to our own. More options are available for building strategic partnerships and increasing sales which is never a bad thing. As a member, you will also become part of a community that can support you and can help scale your business for immediate grow. You will be working on a large piece of business community that shares the goal of building the community and enhancing the local culture. Each company is specialized experts in the field and is a benefit to turn to when problems arise for solutions and assistance. Our network is here to help all its members succeed. Event Network Benefits: ◊ ◊ ◊
Access to advertise and network with local venues, promoters and production companies. Track the latest news about local events. and the event industry. Share products and services with other companies in the group and grow your business.
800 5th Ave #101-500 Seattle, WA 98104 T : 360.970.0000 F : 206.666.4678 SkyLimitStudio.com (formerly TYZDesign.net) April 27, 2009 Contact : Christopher Wood firstname.lastname@example.org
Ticket Outlet Our ticket outlets are a convenient way for companies to benefit from our system of; selling tickets, promoting and advertising events, and interacting with customers face-to-face—all at one location. Unlikely other forms of traditional marketing, and even other retail outlets, our ticket outlets utilize high-traffic areas to offer event companies a way to draw passersby in and convert them into customers. Through this system, companies have a direct root to market with access to all the tools needed to sellout their events. Ticket Outlet Benefits: ◊ ◊ ◊ ◊ ◊ ◊ ◊
Access to our trained professionals that specialize in selling event tickets. Able to track campaign sales and effectiveness, reduce advertising costs and save time. Over 100,000 unique impressions per week and 8.5 million visitors per year at our location. Permission to do your own market research at our location. Turnkey solution with everything provided; including potential customers. No long-term commitment Online version will also be available for your customers to purchase tickets at home or over the phone
To learn more about our ticket outlets, please download our www.venueentertainment.com/kiosk_concept.pdf.
Actual Kiosk Not Shown
Rates ($) Events
1 month †
full year †
Banner Advertising Mention on all Print Ads. Title Headliner Logo on Bracelets & Tickets Company Booth/Display Profile on Website/online ads Mention in Events Newsletters VIP perks and Event Pass † each month represents a minimum of one event
Sponsored text links
single day †
single month †
single year †
single day †
single month †
single year †
Poster/Flyer Distribution Retail Store Locations Outdoor Locations Face-to-Face (ticket outlet) †Exact time(s) depends on availability
Ticket Outlet Data Collection (on-site surveys)
Product/Ticket Sales Prominent Advertising Event/Product Promotion
Mailing List Building †Exact time(s) depends on availability *Limited access to our ticket outlet for doing promotions and data
Weekly news bulletin
Event Network single month †
Event Network Membership VE Website Partners Newsletter Press Releases
6 month †
single year †
Venue Entertainment LLC
Emergency Medical Services
Contact: Phone: Fax: Email:
Please be sure to include a brief description of all events and products your company is interested in promoting, advertising and selling through us.
$10,000 - Corporate Sponsor Full year’s worth of; advertising through our events with 3 months of exclusivity, specialized access to our ticket outlet and membership to our event network.
$5,000 - Producer Sponsor Full month’s worth of; access to our ticket outlet with full year membership to sell your tickets, access to our street team and membership to our event network.
$2,500 - Venue Sponsor Full week’s worth of; access to our ticket outlet with full year membership to sell your tickets, access to our street team and membership to our event network.
$1000 - Promoter Sponsor Full week’s worth of; access to our ticket outlet with full year membership to sell your tickets and membership to our event network.
$750 - Event Sponsor Full month’s worth of; exclusive advertising through our events.
"We apply for the sponsorship marked above and do hereby agree to all terms and conditions, rules and regulations as explained in this document."
Venue Entertainment LLC 3402 Mchugh Pl. Enumclaw, WA 98022 Tel:(360)825-4628