Welcome to our catalogue where we would like to introduce you to our innovative wellness concept. Before you turn this page, we want to tell you a very short story on how our brand came to what it is today.
Back in 1991, our mother Isabelle Laurier started a local eco shop in her little Belgian home town Wetteren. De Laurier (The Bay Tree) was born. People came from far far away to buy Isabelle’s unique little gifts and scents. As a young mother of three, she strongly believed that she could make the world a better place to live in for her kids and for many other families. Together with our father Diederik, they became distributors of sustainable cosmetic brands that emerged around that time. They could now sell their products on a larger scale and thus increase their positive impact. In 2000, the time was right for the creation of their own products and the expansion of their business all over Europe, working together with leading international retailers and creating innovative products.
Two decades after the opening of the shop, we joined the family business. Being Isabelle and Diederik’s sons, we were spoon-fed the same principles, passion and business feeling as our parents. We soon realised that we needed a strong brand and launched Isabelle Laurier, honouring the love of our business’ founding mother. We took over our parents business quite soon and lead it into a new era with the creation of an experience-focused, worry-free retail concept as an answer to online competition and boring shopping experiences.
Isabelle Laurier is built on the following principles:
• Long-lasting partnerships with our shareholders
• Social engagement through key partnerships in social economy
• Creating and distributing happy and honest bath and wellness products
• Offering these products in a one-stop solution for physical stores
• Impulse locations in shops deserve beautiful impulse brands
• The combination of high rotation and high margin comes with a strong presentation
We look forward to assist retailers and distributors to make the mentality switch by choosing our all-in-one retail solution based on more than 30 years of experience.
Let’s share happy moments.
Jan & Pieter Willems Brothers and Owners at Isabelle LaurierMISSION
Isabelle Laurier is a complete impulse-focused retail concept with happy bath and wellness products for non-food stores. The family-owned brand engages strongly in local social economy and wants people to share happy moments.
IMPACT
• 90% of our cosmetic products are artisanally made by small-scale family-owned factories in Belgium or Western Europe. We purchase these products unpackaged.
• Real people in social workshops in Ghent package our products and produce more than 150 wooden displays per year.
• Every day +/- 100 people work in great working conditions on the packaging of our cosmetics and accessories.
• Isabelle Laurier employs people who have fewer opportunities on the labour market, each with its own story, a heart for our products and a great eye for detail.
• Every year several interns are trained in our company.
SUSTAINABILITY
• Since 2022, all our product displays are made of carton.
• We are a pioneer in natural cosmetics from the start in 1991.
• 90% of our cosmetic products contain more than 97% of natural ingredients.
• All our products are tested on our children and ourselves, not on lab animals.
• Our accessories are all tested according to the highest EU standards.
• We only do sustainable product developments, no seasonal collections.
• Our rooftop is full of solar panels and in summer time we all cycle to work.
• It is our goal to produce 100% of our assortment in Europe by 2027.
Our creative team follows the latest trends in scents, lifestyle and colours to make innovative collections.
ONCE TRIED, NEVER FORGOTTEN
Local cosmetics suppliers are combined with a thorough understanding of Far East production for accessories.
Each and every cosmetic product is lovingly packaged in Belgium by our network of local artisans.
FAST DELIVERY CATEGORY MANAGEMENT
Returning customers are the key to a blooming, long-term business.
Merchandising units or shelf schemes help you to manage your category without any stress.
Our short supply chain guarantees fast re-stocks.
All customers that started with the full Isabelle Laurier concept, still offer it today.
All chain stores that started with minimum 1 concept on their own furniture, have either kept it or doubled it.
ECONOMY
1 - NATURAL SOAPS
98% natural ingredients // Soap base RSPO // 60g // Carton display
NATURAL SOAP FROG Ref. 18440 // 24 pcs NATURAL SOAP DUCK Ref. 18441 // 24 pcs NATURAL SOAP PIG Ref. 18442 // 27 pcs
2 - BATH MITTS
NATURAL SOAP COW Ref. 18443 // 24 pcs NATURAL SOAP HORSE Ref. 18444 // 27 pcs
100% Cotton // EN71 - 1, 2, 3 tested for toys // Presented on hook // Polybag
BATH MITT FROG Ref. 18330 // 12 pcs
BATH MITT DUCK Ref. 18331 // 12 pcs
3 - ANIMAL BATH TOYS
BATH MITT PIG Ref. 18332 // 12 pcs
BATH MITT COW Ref. 18333 // 12 pcs
BATH MITT HORSE Ref. 18334 // 12 pcs
EN71 - 1, 2, 3 tested for toys // 100% airtight // Average size: 73 x 45 x
BATH TOY FROG Ref. 18381 // 28 pcs
BATH TOY DUCK Ref. 18380 // 32 pcs
BATH TOY PIG Ref. 18382 // 24 pcs
BATH TOY COW Ref. 18383 // 31 pcs
BATH TOY HORSE Ref. 18384 // 20 pcs
People don’t come to our shop for Isabelle Laurier, but still walk out with 30 to 40 euro spent on the brand. A customer never buys just one product. Moreover, the colourful, touchable and fragrant presentation helps to improve the shopping experience.
All we need to do is send a photo of the 3 displays per mail or Whatsapp, to receive a proposal from Isabelle Laurier for a repeat order. Because they keep stock in Belgium, the goods are quickly delivered and it’s not necessary to keep extra stock in our storage. Ordered on Monday is delivered before Friday and already sold on Saturday.
BATH MITT INSTAFAMOUS Ref. 16423 // 12 pcs
PINK BATH CONFETTI Ref. 16318 // 12 pcs BLUE BATH CONFETTI Ref. 16319 // 12 pcs
BATH DUCK INSTAFAMOUS Ref. 16403 // 30 pcs
PINK BATH OIL PEARLS Ref. 17468 // 12 pcs
PINK BATH BOMBS Ref. 17478 // 12 pcs
BATH MITT SUPERHERO Ref. 16424 // 12 pcs
BATH DUCK SUPERHERO Ref. 16404 // 30 pcs
BLUE BATH OIL PEARLS Ref. 17467 // 12 pcs
Isabelle Laurier is a strong asset to our accessory collections at the cash desk. Their focus on wellness products for families and kids, their attention to sustainability and their partnerships with the local social economy match the values of both our retail group and our customers.
People visit our store to buy clothes, but for our impulse zone close to the cashier we discovered Isabelle Laurier as a very well-thought, complimentary retail concept.
BATH BOMB SUMMER LOVE Ref. 17620
BATH BOMB PINK CLOUD Ref. 17623 // 6 pcs
BATH BOMB TEMPTATION Ref. 17625 // 6 pcs
BATH BOMB UNICORN DREAM Ref. 17624 // 6 pcs
BATH BOMB NAMASTE Ref. 17621 // 6 pcs
FACIAL SHEET MASK PURE Ref. 17393 // 25 pcs
FACIAL SHEET MASK DETOX Ref. 17392 // 25 pcs
FACIAL SHEET MASK RELAX Ref. 17394 // 25 pcs
FACIAL SHEET MASK YOUNG Ref. 17391 //
FACIAL SHEET MASK HYDRATE Ref. 17390 // 25 pcs
PERFUME INSTANT CRUSH Ref. 17602 // 39 pcs
PERFUME FLOWER POWER Ref. 17600
PERFUME PASSION Ref. 17601 //39 pcs
PERFUME BERRY LOVE Ref. 17603 // 39 pcs
PERFUME VANILLA CARAMEL Ref. 17604 // 39 pcs
CREAM BATH CUPCAKE PURPLE RAIN Ref. 17449 //15 pcs
CREAM BATH CUPCAKE SWEET SENSATION Ref. 17457 // 15 pcs
CREAM BATH CUPCAKE RAINBOW SPRINKLES Ref. 17456 // 15 pcs
CREAM BATH CUPCAKE PINK CLOUD Ref. 17445 // 15 pcs BATH
BATH OIL PEARLS YELLOW Ref. 17414 // 36 pcs
CREAM BATH CUPCAKE NO STRESS Ref. 17448 // 15 pcs
BIG DUCK ROSE PINK Ref. 42406 // 3 pcs
BATH OIL PEARLS PINK Ref. 17413 // 36 pcs
BATH OIL PEARLS BLUE Ref. 17415 // 36 pcs
We recently decided to double the Isabelle Laurier offer after seven consecutive years of collaboration on a one meter presentation. The combination of margin and rotation makes Isabelle Laurier interesting for our impulse zone with a high passage percentage.
Isabelle Laurier adds a lot of extra colour to our shops, it's almost like a candy store. But what interests us even more are their sell-out numbers, making them a very commercial retail solution for our shops. Hard to beat their average rotation multiple.
BATH BOMB ROSA ROSA Ref. 30204 // 6 pcs
BATH BOMB CLEOPATRA’S DESIRE Ref. 11002 // 6 pcs
BATH BOMB ANGEL KISS Ref. 30201 // 6 pcs
BATH BOMB SURPRISE ME Ref. 30205 // 6 pcs
BATH BOMB CRYSTAL WATER Ref. 11003 // 6 pcs
SCRUB GLOVES PEACH Ref. 42255 // 12 pcs
SCRUB GLOVES MINT GREEN Ref. 42257 // 12 pcs
SCRUB GLOVES ROSE PINK Ref. 42256 // 12 pcs
SCRUB GLOVES CREAM Ref. 42259 // 12 pcs
SCRUB GLOVES STEEL BLUE Ref. 42258 // 12 pcs
12 SOAP PETAL ROSES DELUXE BOX PEACH, WHITE, PINK Ref. 47072 // 12 pcs
12 SOAP PETAL ROSES DELUXE BOX RED, PINK, WHITE Ref. 47064 // 12 pcs
20 SOAP PETAL ROSES DELUXE BOX RED, PINK, WHITE, PEACH Ref. 47160 // 12 pcs
SET OF 2 CREAMY BATH CUPCAKES Ref. 42435 // 6 pcs
SET OF 2 MINI JARS WITH MINI BATH OIL PEARLS & BATH FIZZERS Ref. 42437 // 6 pcs
SET OF 2 SPARKLING BATH BOMBS Ref. 42436 // 6 pcs
SET SOAK & SMILE BATH BOMB TEMPTATION AND BATH DUCK INSTAFAMOUS Ref. 42438 // 6 pcs
BATH BOMB ROSA ROSA ORGANZA Ref. 17090 // 6 pcs
BATH BOMB SURPRISE ME ORGANZA Ref. 17091 // 6 pcs
3 ROSE SHAPED SOAPS ORGANZA Ref. 17092 // 12 pcs
HOT WATER BOTTLE PEACH Ref. 42660 // 6 pcs
HOT WATER BOTTLE MINT GREEN Ref. 42662 // 6 pcs
HOT WATER BOTTLE ROSE PINK Ref. 42661 // 6 pcs
HOT WATER BOTTLE STEEL BLUE Ref. 42663 // 6 pcs
The people at Isabelle Laurier care about their customers and are eager to help us optimising our presentation.
But most importantly: our customers just love the quality of their handmade products; their storytelling and social engagement fit our own philosophy.
In our 75m2 candle and fragrance shop, Isabelle Laurier supplies the complete bath and wellness range with their 4 wooden display stands. They manage to offer a very varied and coherent range on a limited space of 2m², stimulating our customers to combine different products.
