Today's Tire Industry - Summer 2017

TODAY’S

Industry

SUMMER 2017/ VOL15/ ISSUE 3

A PUBLICATION OF THE TIRE INDUSTRY ASSOCIATION

TIA AND SEMA CELEBRATE 20 YEARS OF SUCCESS COMMERCIAL TIRE SERVICE

ROAD SERVICE SAFETY TIRE RETAILING

SEALING THE INJURY TIRE RETREADING & REPAIR

WANTED: TRAINED EMPLOYEES

TABLE OF CONTENTS 2 4 7 8 14 30 31 32

From the Desk of Roy Littlefield: Political Stalemate Government Affairs Update Meet the Candidates TIA and SEMA Celebrate 20 Years of Success Leadership Tip: The 5 Levels of Leadership Member News The Heat is On Advertiser’s Index

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TIRE RETAILING 15 18

Sealing the Injury Three Marketing Must-Do’s That You Can’t Just Hire Out!

COMMERCIAL TIRE SERVICE

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Road Service Safety

20 23

What’s Your Opinion?

25 28 29

Wanted: Trained Employees Tire Clinic What Caused This?

TIRE RETREADING & REPAIR

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PRESIDENT Tom Formanek

EDITOR Kevin Rohlwing krohlwing@tireindustry.org

VICE PRESIDENT David Martin

MANAGING EDITOR LeAnn Harley lharley@tireindustry.org

SECRETARY John Evankovich

SENIOR TECHNICAL CONSULTANT Marvin Bozarth mbozarth@tireindustry.org

TREASURER Mike Wolfe PAST PRESIDENT Glen Nicholson EXECUTIVE VICE PRESIDENT Dr. Roy Littlefield rlittlefield@tireindustry.org

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CONTRIBUTING WRITERS Chris “Chubby” Frederick Roy Littlefield IV Shawn Pease GRAPHIC DESIGNER Laurie McDonald ADVERTISING SALES LaKisha Pindell lpindell@tireindustry.org

TODAY’S TIRE INDUSTRY (USPS # 022-391) (ISSN 15524787) is published quarterly by the Tire Industry Association, 1532 Pointer Ridge Place, Suite G, Bowie, MD 20716-1883, 301-430-7280. Periodicals Postage Paid at Bowie, MD and at additional mailing offices.

POSTMASTER: Send address changes to Today’s Tire Industry, 1532 Pointer Ridge Place, Suite G, Bowie, MD 20716-1883.

SUBSCRIBERS: Send address changes to: Today’s Tire Industry, 1532 Pointer Ridge Place, Suite G, Bowie, MD 20716-1883 or publication@tireindustry.org.

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A TIRE INDUSTRY ASSOCIATION PUBLICATION © 2017

TODAY’S TIRE INDUSTRY | SUMMER 2017

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POLITICAL STALEMATE

BY ROY LITTLEFIELD

TIA EXECUTIVE VICE PRESIDENT

WE FACE SOME VERY SIGNIFICANT concerns, challenges, and opportunities on the political front. Donald J. Trump has been President of the United States of America for almost 6 months. The President thus far has used executive orders to address Obamacare, cut regulations, boost energy exploration, and adopt a far more aggressive trade-enforcement posture.

We do not attend a meeting in a regulatory agency or in a congressional office when the discussion does not turn quickly to what is happening in our country and in the world. There appears little reason to doubt that our nation and much of the broader world is at an historic juncture. Some see ominous horizons, while others see reason for hope.

We read and hear daily about the rise of populist movements, all rooted in nationalist impulses resistant to the continuation of globalization and multilateralism and its many forms; economic (eg. trade pacts and treaties), political (eg. Brexit and the European Union), communications (eg. the Internet), and the movement of people (eg. refugees). Often this results in the embrace of authoritarian political figures. Some see this as a foreboding reality. For others, it

...THIS STATE OF ANGER AND FEAR THAT GRIPS WASHINGTON INTRODUCES A NEW AND POTENTIALLY THREATENING ELEMENT INTO OUR POLITICAL DEBATES. carries the promise of bringing discipline to growing disorder and awakening stagnant political and social systems desperately in need of fresh ways of thinking.

Most of the debates taking place right now are about changes to particular policies: healthcare, tax reform, immigration, and national security. All issues we are concerned with. But, as is always true, the most important changes are and will be to the character of our deliberative process, the nature of the public forum, and our capacity for self-government.

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TODAY’S TIRE INDUSTRY | SUMMER 2017

You don’t need to be a free-speech expert to know the following fundamental truth: in the end, we, as individuals, or as an association or as a society or international community, are what we think, what we speak, and how we interact with one another.

The outcomes of our public discourse, while important, follow rather than lead the life we live. So, is it right to ask what is happening to our collective thinking and to the public forum in this new era?

It is getting increasingly more difficult for Congress to reach a consensus on important policy issues. The new politics of characterizing and demonizing all things “foreign” bogs down our system. There are a host of perfectly legitimate differences of opinions and responses when it comes to how to address major challenges like

FROM THE DESK OF ROY LITTLEFIELD

climate change, international trade, terrorism, the integrity of national elections, or privacy and hate speech in a digital age. But this state of anger and fear that grips Washington introduces a new and potentially threatening element into our political debates.

There is a difference between robust political debate and political debate infected to create fear and panic. All of this poses a very special obligation on politically active associations like TIA. Every position that we take must reflect the values that form the core for what we are and do. And, we must continue to speak out on those positions to decision-makers.

It will be very difficult for the moderate Republicans and the conservative “Tea Party” Republicans to reach a consensus.

On purely public policy philosophy, the moderate Republicans and the Democrats might be more likely to reach a consensus.

But there seems little chance of reaching a political majority in Congress.

If Tea Party members hold firm, the only way for the President to get a bill on the much-needed infrastructure initiative would be for the Democrats to give the moderate Republicans enough votes to get a bill through. Given the current hostilities in Congress, that’s highly doubtful.

I cannot imagine enough Democrats voting on a bill that could make Donald Trump the greatest infrastructure architect since Julius Caesar!

As we take on these important industry issues in the political stalemate in the nation’s Capitol and in the state capitols nationwide, we must do so living up to our own principles of free inquiry and fearless engagement with all ideas.

Whether it is tire registration and recall, infrastructure funding, online sales, national

accounts, tire tariffs, Superfund cleanup sites, healthcare, LIFO repeal, tire aging, social legislation addressing everything from paid leave, overtime regulations, and minimum wage, and OSHA and IRS audits, I believe passionately that active, visible, and respected associations like TIA, now with some 10,000 members – that represent hard working small businesses (the backbone of the American economic system), must find new and better ways to address the myriad of challenges facing our country.

AS WE APPROACH OUR 100TH ANNIVERSARY IN 2020, WE AS AN ASSOCIATION HAVE NEVER BEEN STRONGER, LARGER, OR MORE FINANCIALLY SOUND. As we approach our 100th anniversary in 2020, we as an association have never been stronger, larger, or more financially sound. We lead the industry worldwide with our award-winning training. And the Global Tire Expo/SEMA show continues to grow despite being challenged in recent by two new shows. In 2016, over 2,400 companies exhibited (with a waiting list of 600 companies) and this year we are adding three parking lot tents. Last year, over 1,400 cars participated in the Friday evening parade, over 116,000 rooms were taken, and total attendance approached 175,000 – all records for the second-largest convention and trade show in the world. We expect to exceed all of those milestones in 2017.

Yes, we face many challenges, but we also have exciting plans and opportunities.

With your continued support, TIA will continue to make a positive difference to raise the bar for the industry. TTI

TODAY’S TIRE INDUSTRY | SUMMER 2017

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GOVERNMENT AFFAIRS UPDATE

BY ROY LITTLEFIELD IV

TIA DIRECTOR OF GOVERNMENT AFFAIRS

TIA IS CURRENTLY LOBBYING on estate tax reform, individual tax reform, business tax reform, Obamacare repeal, infrastructure funding, and marketplace fairness. It has been a busy spring as we have testified, attended coalition meetings, actively lobbied on the hill, attended conferences, fundraisers,

IN EARLY 2018 WE WILL HOLD A LOBBY DAY FOR THE FULL MEMBERSHIP TO INTERACT WITH THE 115TH CONGRESS.

with its introduction to gain support in Congress.

Both bills take different approaches to ending unfair competition caused by this loophole, which puts brick-andmortar retailers at a price disadvantage to remote sellers.

All brick-and-mortar retailers are encouraged to contact their federal legislators to urge passage of both S. 976 and H.R. 2193.

and met with dealers at state shows across the country to discuss these issues.

We will plan to fly members in as necessary for bills and legislation throughout 2017, and in early 2018 we will hold a lobby day for the full membership to interact with the 115th Congress.

Please stay informed of our government affairs efforts throughout the year in our weekly federal legislative update, monthly state newsletter, and quarterly PAC newsletter. Please contact me at rlittlefield2@tireindustry.org directly to be added to these mailing lists or to find out more about our government affairs activities and the TirePAC.

MARKETPLACE FAIRNESS ACT FOR ONLINE SALES INTRODUCED The House and Senate have reintroduced separate legislation — the Remote Transactions Parity Act (H.R. 2193) and the Marketplace Fairness Act (S. 976) — that closes the loophole permitting online merchants to avoid charging sales tax for internet purchases if they do not have a nexus in the state.

TIA supports the Remote Transactions Parity Act (H.R. 2193) and the Marketplace Fairness Act (S. 976) so that local family owned businesses in the tire industry can compete fairly with large online corporations. These bills address very important issues for our members and we will expand our legislative efforts

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TODAY’S TIRE INDUSTRY | SUMMER 2017

WORKING FAMILIES FLEXIBILITY ACT OF 2017 PASSES HOUSE TIA supports the Working Families Flexibility Act of 2017. H.R. 1180 sponsored

by Rep. Martha Roby, R-Alabama, and co-sponsored by 17 others, would help American workers balance the competing demands of family and work by giving them flexibility to earn paid time off — time they can later use for any reason, including family commitments like attending school appointments and caring for a sick child.

In addition, H.R. 1180 contains critical protections to ensure employees can continue to choose overtime pay and to prohibit employers from coercing their employees to accept compensatory time instead of overtime pay. The bill would

GOVERNMENT AFFAIRS UPDATE

give employees who work more than 40 hours a week a choice between taking time off or being paid time-and-a-half for the overtime hours.

The House version, HR 1180, recently passed the House 229 to 197. Sen. Mike Lee, R-Utah, has introduced a companion bill (S. 801) in the Senate.

TIA supports the Working Families Flexibility Act of 2017 because it would alter the Fair Labor Standards Act (FLSA) in a much-needed way to allow certain employees to choose to take paid time off rather than overtime pay when working more than 40 hours in a week.

The Administration supports H.R. 1180 and if it were presented to the President in its current form, his advisors would recommend that he sign the bill into law.

RPM ACT UPDATE Great news! Support for the RPM Act continues to build, as we have significant progress in adding cosponsors in both houses. U.S. Senator Tammy Baldwin (D-WI) signed on as a RPM Act cosponsor.

The Senate bill (S. 203) has 29 cosponsors (7 Democrats) and we are now just one Democrat short of a filibuster-proof majority. On the House side, H.R. 350 has 118 cosponsors (12 Democrats).

TIA is urging the House Energy and Commerce Committee (E&C) and Senate Environment and Public Works Committee (EPW) to schedule action on the bill. We have had good staff meetings with the bill sponsors and E&C and EPW staff, with indications that the legislation is well-positioned for consideration once it can be scheduled.

We look forward to building on the RPM Act’s progress and ask for your assistance in pursuing the following Senate Democrat primary targets: • Sen. Heidi Heitkamp (ND) • Sen. John Warner (VA) • Sen. Tim Kaine (VA) • Sen. Debbie Stabenow (MI) • Sen. Bob Casey (PA) • Sen. Sherrod Brown (OH) TIA continues to work closely with SEMA on this legislation.

WOTC UPDATE Good news for WOTC supporters is word that Trump’s plan will include no “payfor’s,” that is, revenue increases to offset tax cuts in the plan. If adopted, this would make it easier to fit permanent WOTC into the tax reform bill.

Under the Trump plan, tax cuts would be funded by revenue expected from a sharp boost in economic growth stimulated by tax reform and the President’s budget.

The President’s plan wouldn’t be revenue-neutral under scoring rules in the Budget Act, thus tax reform enacted via budget reconciliation would be limited to ten years under current law.

The Trump Team is counting on winning support of Democratic leaders by including robust infrastructure spending and family-friendly measures. In that scenario, tax reform could be passed via regular order rather than reconciliation procedures.

The White House is calling attention to deep spending cuts made by the President’s first budget to be introduced in three

TODAY’S TIRE INDUSTRY | SUMMER 2017

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weeks. Those cuts are touted to hold down the size of the Federal deficit despite tax cuts and increases in defense, immigration, and law enforcement spending.

We are a long way from reconciling the Ryan-Brady plan, the President’s plan, and the Senate’s plan.

tax on deferred profits returned to the US.” (No tax amount cited, although 10 percent has been mentioned.)

• On whether tax cut will be paid for, “there are many details coming on how it will pay for itself... reductions in tax rates will be offset by significant

Given the titanic struggle brewing between Democrats and Republicans over President Trump’s soon-to-be-released budget for Fiscal Year 2018 (taking effect October 1), tax reform’s priority may have to yield to the “must-do” budget fight encompassing eleven major appropriations bills.

In our view, it’s increasingly likely it’ll be next year before tax reform can come up for a vote.

reductions in other items... the goal is to unleash economic growth of 3% or higher-that’ll provide billions and billions of dollars in taxes.”

• On taxation of small and medium businesses filing as individuals or partnerships: “those businesses will get the same rate as corporations.”

• On when we’ll see details, “As quickly as we can... We’re working with the House and Senate and when we reach agreement we’ll let you know.”

On individual income taxes, briefers offered more substance: • “Goal is largest-ever tax cut for the American people, especially low and middle income families.”

• Aiming for three brackets of 10, 25, and 15 percent.

• Standard deduction for a married couple to be doubled to $24,000; in effect, first $24,000 won’t be taxed.

• Establish deduction for child and dependent care.

• Repeal alternative minimum tax.

• Phase out the inheritance tax over one year.

• Set 20 percent tax rate for capital gains and dividends.

• Retain deductions for home ownership, retirement savings, and charitable donations-eliminate all other personal deductions. TTI

WHITE HOUSE TAX PLAN PRESENTED A bare-bones tax reform plan presented at a White House briefing on April 26 ended with the presenters, National Economic Council Director Gary Cohn and Treasury Steven Mnuchin, unable to provide important details, especially regarding business taxation.

Cohn and Mnuchin repeatedly stressed they were working with the House and Senate and talks and “listening” are just beginning, so details will come later.

• On the question of the target corporate tax rate, “Our goal is to make business rates very competitive.” (The 15 percent corporate rate you’ve been reading about wasn’t mentioned — it hasn’t gone away because it’s long been the President’s goal — but, in deference to the House and Senate, it’s a number to be negotiated with Congress).

• On foreign income: “We’re moving to a territorial system... there’ll be a one-time

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TODAY’S TIRE INDUSTRY | SUMMER 2017

Meet the candidates 2017 TIA BOARD OF DIRECTORS NOMINEES CHRIS BROWN

BRAD FEENEY

Florida Tire Supply, Inc. Auburndale, FL

TBC Corporation Palm Beach Gardens, FL

VIP Tires and Service Auburn, ME

STEVE BURHENN

LESLIE HAMILTON

BRIAN McGEOGHEGAN

Becker Tire & Treading, Inc. Great Bend, KS

Jee Wholesale Tire Houston, TX

Mohawk Rubber Sales Hingham, MA

ERNIE CARAMANICO

MASON HESS

LANCE MEYER

Amityville Firestone Amityville, NY

Purcell Tire and Service Center Tucson, AZ

Myers Tire Supply Akron, OH

DANIEL CHILDERS

THOMAS KIRK HULS

MIKE PURSLEY

TCi – Tire Centers Duncan, SC

TOKAH Inc. dba Big O Tire Yucca Valley, CA

RUSSELL DEVENS

SEAN LANNOO

W. RIPPETOE

Continental Automotive Systems Allentown, PA

Schrader International Auburn Hills, MI

McCarthy Tire Service Company Wilkes-Barre, PA

GARY MacCAUSLAND

WEGMANN Automotive Murfreesboro, TN

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TO READ NOMINEES BIOS AND PLACE YOUR VOTE, VISIT WWW.TIREINDUSTRY.ORG

TODAY’S TIRE INDUSTRY | SUMMER 2017

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TIA AND SEMA CELEBRATE 20 YEARS OF SUCCESS

BY KEVIN ROHLWING

EDITOR AND TIA SENIOR VICE PRESIDENT OF TRAINING

(GTE) IS BY FAR THE LARGEST EXHIBITION OF TIRES, WHEELS, EQUIPMENT, TOOLS AND PRODUCTS IN NORTH AMERICA

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TRADE SHOWS AND CONVENTIONS have been important member benefits for associations in almost every industry. From the knowledge of the latest products and resources to the networking with vendors and suppliers, there are countless reasons why business owners and managers attend national exhibitions. In 1997, the Association combined forces with SEMA to hold the annual convention and trade show in conjunction with Automotive Aftermarket Industry Week (AAIW). AAIW was formed in 1992 when several automotive associations joined forces to combine shows at the Las Vegas Convention Center (LVCC) and the Sands Expo & Convention Center.

Since then, the combined shows have grown to more than 3 million square feet of exhibit space and 160,000 attendees.

The Global Tire Expo (GTE) has continued to grow each year and encompasses most of the lower level of the South Hall at the LVCC. It is by far the largest exhibition of tires, wheels, equipment, tools and products in North America with hundreds of exhibitors displaying thousands of goods and services. The partnership between TIA and SEMA has created a unique section of the SEMA Show that is dedicated to every segment of the tire industry. I have attended a number of trade shows in Europe that are similar and none of them can compare with the GTE, the SEMA Show and AAIW. In fact, most of the attendees that I have met overseas have either attended or want to attend because they know it is the premier trade show for the automotive aftermarket and tire industries. This type of international recognition is a testament to the longevity and standard of excellence that we have worked hard to preserve since 1997. Twenty years is a long time in anyone’s book and we are proud to play our part in the proud legacy of the SEMA Show and AAIW. Before the trade show component of GTE starts on Tuesday, October 31, 2017,

TODAY’S TIRE INDUSTRY | SUMMER 2017

TIA will hold most of the pre-show events at the Paris Las Vegas Hotel and Casino. It kicks off with the Annual Membership Meeting at noon on Monday, October 30, 2017 next door to Paris at Bally’s Las Vegas Hotel and Casino. The Annual Meeting is where we pass the gavel from current TIA President Tom Formanek to the new TIA President, David Martin. We will also recognize our outgoing Board members and vote on our Resolutions for 2018. TIA’s Annual Meeting is an important event in the governance of the Association and all TIA members in good standing are invited.

On Monday evening, the Cocktail Hour starts at 5:00 pm and ends at 6:00 pm at Paris as guests start to gather for the tire industry’s biggest night of the year, the Tire Industry Honors Awards Ceremony.

Tickets for the Cocktail Hour are complimentary. Tire Industry Honors starts at 6:00 pm and anyone who has attended will agree it is a special evening where we recognize the incredible people who make this industry so great. From the inductees into the Hall of Fame to the dealers receiving awards from the trade publications, Tire Industry Honors is a memorable night to celebrate those who have made outstanding contributions to the industry and their communities.

Tickets for Tire Industry Honors are complimentary.

TIA’s pre-show events on Monday (October 30) wrap up with the Welcome Reception at the Soleil Pool at Paris Las Vegas. This two-acre rooftop pool underneath the replica of the Eiffel Tower offers an incredible view of the Strip.

Food, drinks and music will be enjoyed under the desert stars (weather permitting, of course) as attendees get

a chance to relax and mingle with friends and colleagues. It’s longstanding tradition that is a highlight of the week and tickets are $65.00 per person in advance and $75.00 per person at the door.

Another longstanding tradition of the GTE and SEMA Show is the educational component of the trade show that starts on Tuesday, October 31, 2017. Leading off are the TPMS at 10 and Truck Tires at 10 sessions. TPMS at 10 will look at the next generation of TPMS tools and all of the added functionality that accompanies each update and upgraded model. A panel of TPMS tool manufacturers will unveil what they have in store for dealers who service TPMS on today’s automobiles, SUV’s and light trucks. Truck Tires at 10 is focused on jacking and lifting trucks and trailers.

Statistics have shown that this is one of the most dangerous aspects of commercial truck tire and wheel service, so this session will provide a number of tips and safety guidelines that will protect technicians. On Tuesday afternoon, Tires at 2 will continue the tradition of Successful Tire Dealers Share Their Secrets. Featuring the winners of the tire trade publication awards, this seminar is a chance for dealers to learn from some of the top tire retailers in the nation. It’s been standing room only for as long as I can remember because each year the information exchanged during the presentations and question and answer period are worth their weight in gold.

On Wednesday, November 1, the educational sessions wrap up starting with ATS at 10, The Art of Balancing. The good old days of hanging weights on rim flanges until the display reads 0.00 are long gone.

Between the new rim designs that do not have flanges and the sophisticated suspension systems that can cause the driver to feel the even slightest imbalance, the stakes for tire balancing have never been higher. A panel of balancing experts will explore the different types of technology and techniques that can be used to make sure every tire and wheel assembly is perfectly balanced.

Truck Tires at 10 will take a look at the federal government’s CSA Program and what it means for commercial tire dealers.

CSA has changed the way that fleets maintain their vehicles, which means tire dealers must adapt to the growing needs of their customers. This session will take a look at those changes and what it means for the future of truck tire and wheel service.

(A) LONGSTANDING TRADITION OF THE GTE AND SEMA SHOW IS THE EDUCATIONAL COMPONENT OF THE TRADE SHOW. . .

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AS GOOD AS THE EDUCATIONAL SESSIONS AT GTE WILL BE, THE TRADE SHOW IS STILL THE MAIN ATTRACTION...

HUNDREDS OF COMPANIES WILL DISPLAY THE LATEST TECHNOLOGY FOR EVERYTHING RELATED TO TIRES AND WHEELS.

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At noon on Wednesday (November 1) TIA will hold the 2017 Legislative Review to look at how President Trump and the Republicans in Congress have impacted the tire industry. This in-depth analysis of current and proposed federal legislation will explain how the new administration is affecting the small business community as well as the large corporations. It’s a chance to get a look inside Washington DC to see how our elected officials are impacting the tire business. Management at 2 wraps up TIA’s educational sessions with a study of how dealers can grow their tire business in the millennial age. Matt Winslow from ATI will teach attendees how to re-engineer the shop’s culture to staff your store with top performing team members and grow the customer base with today’s most important consumers, millennials. All of TIA’s educational sessions on Tuesday and Wednesday will be held in the lower level of the South Hall of the LVCC. As good as the educational sessions at GTE will be, the trade show is still the main attraction. From Tuesday, October 31 until Friday, November 3, hundreds of companies will display the latest technology for everything related to tires and wheels. The list of products and services is far too long print, but it’s relatively safe to say that if it exists in the tire industry, there will probably be an exhibitor that has it, can get it, or knows about. It’s a collection of the top experts in the business and they are all in one place.

TIA and SEMA have enjoyed a mutually beneficial partnership for 20 years because both organizations want what is best for the industry. On the TIA side, the GTE is all about tires and wheels because our members are all about tires and wheels. And on the SEMA side, the SEMA Show is all about the customization of today’s light vehicles because their members are all about customizing light vehicles.

It was a perfect match 20 years ago and it remains a perfect match today.

Every year it grows and expands because technology never rests, so make plans to attend North America’s largest automotive aftermarket and tire trade show and exhibition at the LVCC, October 31 to November 3, 2017. TTI

TODAY’S TIRE INDUSTRY | SUMMER 2017

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GLOBALTIRE EXPO 2017 EDUCATIONAL SESSIONS TUESDAY, OCTOBER 31

TPMS: Next Generation of TPMS Tools

ATS: The Art of Balancing

10:00 a.m. – 11:00 a.m.

In the old days of tire and wheel balancing, the biggest challenges for technicians were selecting the right type of wheel weight and finding top dead center so the numbers would come up 0.00 on a consistent basis.

It was a simple and fast process with few surprises. Fast forward to 2017 and balancing has surpassed the “hang two weights and come up 0.00’s” era to one where the growing need for tape weights creates a situation where the balance is only as good as the machine and the technician. Tire and wheel balancing is becoming an art as the design changes in wheels require a higher level of understanding with today’s tire balancers.

Join a panel of balancing experts who will provide their thoughts on the steps that technicians can take to improve the quality and performance of every tire balance.

The TPMS tool industry has come a long way since the days of magnets and activation devices. In the last decade, the capability of electronic TPMS tools has continuously advanced but there were still instances where the vehicle had to be serviced by the new car dealer. With each new update and upgraded model, the functionality has increased yet some obstacles remain in place. This panel of electronic TPMS tool manufacturers will discuss how they are adapting to new technology so they can meet growing needs of automotive service providers.

Truck Tires: Jacking and Lifting Trucks and Trailers 10:00 a.m. – 11:00 a.m.

According to a recent OSHA survey, the leading cause of workplace fatalities in the truck maintenance and service industry is a vehicle falls on the employee. It’s the type of accident where the technician rarely walks away and based on the information from OSHA, it appears that many of the fatalities could have been prevented. This session will address the basic safety guidelines for using jacks, jack stands and cribbing material on trucks and trailers.

Tires: Successful Tire Dealers Share Their Secrets 2:00 p.m. – 3:30 p.m.

Winning a national award from an industry trade publication is an honor that is always well-deserved. The criteria to be a candidate requires a higher level of excellence, so winning truly represents the best that the tire industry has to offer. We’ve invited the Modern Tire Dealer Tire Dealer of the Year, the Tire Business Humanitarian Award winner, and the Tire Review Top Shop to make brief presentations on what makes them successful and then participate in an informative question and answer session with the audience.

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WEDNESDAY, NOVEMBER 1

TODAY’S TIRE INDUSTRY | SUMMER 2017

10:00 a.m. – 11:00 a.m.

Truck Tires: Truck Tire Service after 7 Years of CSA 10:00 a.m. – 11:00 a.m.

Seven years ago, the Federal Motor Carrier Safety Administration (FMCSA) introduced the Compliance, Safety, Accountability (CSA) program in order to improve commercial vehicle safety by holding motor carriers and accountable for their roles in highway safety. By most accounts, CSA has had a positive impact on safety while changing the way that trucks and trailers are maintained and serviced.

This session will discuss recent changes to CSA and how the scores are developed as well as reported. In the hands of the right commercial tire service provider, CSA has become a valuable tool that dealers are using to increase revenue. Come learn about how the methodology behind CSA is having a profound effect on the commercial tire service industry.

TIRE EXPO GLOBALTIRE POWERED BY

T H E R E ’ S N O P L A C E L I K E I T.

TIA’s 2017 Legislative Review: How has President Trump and the Republicans in Congress impacted the Tire Industry 12:00 p.m. – 1:00 p.m.

Donald J. Trump is now President of the United States of America. The President thus far has used executive orders to address Obamacare, cutting regulations, boosting energy exploration, and adopting a far more aggressive trade-enforcement posture. What does this mean for the tire industry and how have things changed in Washington?

Find out the issues that are positively and negatively impacting your business.

The review will take a look at the activities of President Trump and the Republican Congress thus far in 2017 and an outlook for what is to come for the rest of the year, next year, and throughout the President’s term. At the session, TIA will distribute legislative materials, answer questions, and provide an overview of the legislative climate moving forward and the opportunities TIA members have to stay informed and get involved with issues that will affect their bottom line.

A variety of pending issues and legislation will be addressed in this session including tax reform, LIFO repeal, Estate Tax, Marketplace Fairness (internet sales), taxes under infrastructure funding, IRS audits, used tire sales, Chinese tariffs, healthcare, and more. Bring your questions and be ready to engage in the conversation!

The Nation’s Largest Tire Exhibition Event in Las Vegas, Nevada

OCTOBER 31 – NOVEMBER 3, 2017 LAS VEGAS CONVENTION CENTER

TIA Pre-Show Special Events – Oct. 30 Cocktail Hour Tire Industry Honors Welcome Reception PARIS LAS VEG AS HOTEL

®

Management: Growing Your Tire Business in the Millennial Age 2:00 pm – 3:00 pm Millennial consumers drive fewer miles and have very different expectations of a quality buying experience. Join Matt Winslow, from ATI, to learn how to re-engineer your shop’s culture to staff your store with top performing team members AND grow your customer base with today’s most important consumers, millennials. TTI

w w w. Ti r e I n d u s t r y. o r g TODAY’S TIRE INDUSTRY | SUMMER 2017

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LEADERSHIP TIP: THE 5 LEVELS OF LEADERSHIP

BY SESCO MANAGEMENT CONSULTANTS A BUSINESS EXECUTIVE. A softball coach. A classroom teacher. A volunteer coordinator. A parent. Whether you’re one of these things or all of these things, one thing remains true: You are a leader.

lasting relationships are built that create the foundation for the next level.

LEVEL 3 — PRODUCTION

The lowest level of leadership—the entry level, if you will—is Position. It’s the only level that requires no ability or effort to achieve. After all, anyone can be appointed to a position! While nothing is wrong with having a leadership position, everything is wrong with relying only on that position to get people to follow. That’s because it only works if you have leverage (such as job security or a paycheck) over your followers. At Level 1, people only follow if they believe that they have to.

People who remain on the position level may find it difficult to work with volunteers. Why? Because position does not automatically result in influence, and volunteers are aware that they don’t have to follow anyone. They truly only follow if they want to.

But the news is not all bad about this level. It is a prime place for you to begin investing in your growth and potential as a leader. Use your time at this level learning to lead yourself – through priorities and self-discipline – and you’ll be ready to move to the next level.

The best leaders know how to motivate their people to GTD – get things done!

And getting things done is what Level 3 is all about. On this level, leaders who produce results build their influence and credibility. People still follow because they want to, but they do it because of more than the relationship. People follow Level 3 leaders because of their track record.

The Production level is where leaders can become change agents. Work gets done, morale improves, profits go up, turnover goes down, and goals are achieved. The more you produce, the more you’re able to tackle tough problems and face thorny issues. Leading and influencing others becomes fun, because when everyone is moving forward together, the team rises to another level of effectiveness.

It’s important to note here that the goal with the 5 Levels is not to move away from one level to grow at a new level. Instead, these 5 levels of leadership build upon each other. In other words, Level 3 leaders still need to do the things that make Level 2 happen. They just add Level 3 strategies to the mix. And as they become effective at Level 3, they are ready to layer on the goals of the next levels.

LEVEL 2 — PERMISSION

LEVEL 4 — PEOPLE DEVELOPMENT

Level 2 is based on relationship. At this level, people choose to follow because they want to. In other words, they give the leader Permission to lead them. To grow at this level, leaders work on getting to know their people and connecting with them. You can’t lead without people, which means you need to learn to like people if you want to lead well!

When you like people and treat them as individuals who have value, you begin to develop positive influence with them.

Trust grows, which usually leads to respect. And the environment becomes much more positive—whether at home, on the job, at play, or while volunteering. Level 2 is where solid,

Level 4 can be summed up in one word: reproduction. Your goal at this level is to identify and develop as many leaders as you can by investing in them and helping them grow.

The reason is simple: When there are more leaders, more of the organization’s mission can be accomplished. The people you choose to develop may show great potential for leadership, or they may be diamonds in the rough, but the main idea is the same: When you invest in them, you can reproduce yourself.

The more you raise up new leaders, the more you will change the lives of all members of the team. As a result, people will follow you because of what you’ve

LEVEL 1 — POSITION

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done for them personally. And as an added bonus, some of those mentoring relationships are likely to last a lifetime.

So to grow at the people development level, you need to make investing in leaders a priority, and take intentional steps every day to help them grow. Do that consistently, for long enough, and you may begin to reap the rewards of the next level.

LEVEL 5 — PINNACLE The highest level of leadership is also the most challenging to attain. It requires longevity as well as intentionality. You simply can’t reach Level 5 unless you are willing to invest your life into the lives of others for the long haul. But if you stick with it, if you continually focus on both growing yourself at every level, and developing leaders who are willing and able to develop other leaders, you may find yourself at the Pinnacle.

The commitment to becoming a Pinnacle leader is sizeable, but so are the payoffs. Level 5 leaders develop Level 5 organizations. They create opportunities other leaders don’t. They create a legacy in what they do. People follow them because of who they are and what they represent. In other words, their leadership gains a positive reputation. As a result, Level 5 leaders often transcend their position, their organization, and sometimes their industry.

Leadership is about growth – for yourself, your relationships, your productivity, and your people. To lead well, you must embrace your need for continual improvement, and the 5 Levels provide a leadership GPS to help you with your journey. You must know where you are, to know where you’re going.

Otherwise, as the Cheshire Cat told Alice, when you don’t know where you’re going, any road will get you there. TTI

423-764-4127 • sesco@sescomgt.com www.sescomgt.com

tire retailing SEALING THE INJURY

BY KEVIN ROHLWING

EDITOR AND TIA SENIOR VICE PRESIDENT OF TRAINING

WHEN WE MOVED into our first house in Kentucky years ago, I made the mistake of telling my wife that we could get a dog after the trade show. In those days, the weeks leading up to the show were chaotic with a lot of late nights at the office. Little did I know that in the time that I was preparing for thousands of attendees and exhibitors, she was researching breeders for a Border Collie. On Saturday afternoon following the close of the show, I called home to let her know I would be on my way shortly. She let me know that we had to pick up our dog before 5:00 pm so I needed to wrap it up.

Cheli (named after my favorite hockey player) was all Border Collie and needed to run, which meant the next step was to build a fence. Being the cheapskate do-ityourselfer that I was (and still am), I decided to build it myself with the help of friends and family. My neighbor Tim worked at the local Ford plant and he is your stereotypical union autoworker.

During one building session, he declared that he would be the “getter” for the afternoon. Whatever I needed, he would go get it. Of course, when I asked him to plug in the extension cord he told me I would need an electrician for that. He would get me an extension cord, but that was as far as he would go.

Since it was a fence, all it really had to do was keep the dog in the back yard. In other words, it wasn’t precision-built and there were more than a few areas where boards weren’t the perfect length or perfectly level. Another neighbor was one of those people with incredible attention to detail and it drove him nuts when I would say something was good enough.

Then I explained that as a tire guy, there were times when all I had to do was get the tire to hold air. And that’s exactly what I did with that fence. It held the dog in the yard for 8 years without a problem.

Flat repairs in a retail tire dealership

have to do a lot more than just hold air.

There are an infinite number of ways that technicians can stop the leak, but only one way to restore the original condition of the tire. I’ve often summarized it by saying, “drill it, fill it and bill it.” When I say drill it, I am of course referring to removing the damage. Failing to remove the damaged belt and body cords often

THERE ARE AN INFINITE NUMBER OF WAYS THAT TECHNICIANS CAN STOP THE LEAK, BUT ONLY ONE WAY TO RESTORE THE ORIGINAL CONDITION OF THE TIRE. leads to a separation as the cables unwind while the tire flexes. Fill it means the void must filled to prevent water and moisture from corroding the steel belt package and bill it addresses the fact that proper tire repair requires a significant investment in tools, equipment and supplies.

For the driver, the goal of every flat repair is stop the leak. Some consumers will appreciate the fact that the retailer followed all of the industry guidelines to restore the original condition of the tire

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IN ORDER TO PROPERLY REPAIR A PASSENGER OR LIGHT TRUCK TIRE, THE INJURY MUST BE SEALED ON THE INSIDE TO PREVENT AIR FROM ESCAPING AND ON THE OUTSIDE TO PREVENT INTERNAL CORROSION.

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while others just want the tire to hold air.

On-the-rim plug repairs, sealants and patch-only repairs on the inside of the tire fit the definition of stopping the leak, but they each have downsides that can result in serious consequences. On-the-rim plugs do not include an interior inspection so stopping the leak can hide serious damage on the inside of the tire. The same can be said for sealants. Patch-only repairs fulfill the inspection requirements, but the void in the rubber allows water and moisture to corrode the steel belts. I always answer the patch-only questions the same way, “How big of a hole does water need?”

In order to properly repair a passenger or light truck tire, the injury must be sealed on the inside to prevent air from escaping and on the outside to prevent internal corrosion. Sealing the injury from the inside is accomplished with a repair unit (patch) that is vulcanized to innerliner.

Vulcanization is the molecular bonding of rubber and the amount of adhesion depends on a number of factors. First and foremost is cleaning the innerliner before buffing. When a new tire comes out of the mold at the factory, the bladder that supports the inside of the tire must be sprayed with a release lubricant to keep it from sticking to the innerliner. Traces of these lubricants are going to remain on the innerliner, which is why the inside of a tire often feels slick or greasy. Failing to remove the lubricants before buffing can reduce the adhesion between the repair unit and the innerliner by as much as 50% in some instances. It also contributes to buffing wheels that are coated with the black tar-like substance that makes them ineffective. We have been using the same buffing wheels in our training center for more than a decade and they are still in good condition because every innerliner is cleaned before it is buffed.

After buffing, the surface should be cleaned with a wire brush that is only used for innerliners. Most innerliner cleaners are pre-buff cleaners so using them on a buffed surface leaves chemical traces that act as a barrier to adhesion. The easiest way to identify an innerliner cleaner that will reduce adhesion when applied to a buffed surface is to look for the words “pre-buff ” on the container. Using the wire brush to clean the buffed surface prevents rubber particles from being transferred from the innerliner to the cement can. Vulcanizing cement should be liquid. When rubber dust contaminates the cement, it starts

transforming into a solid. Vulcanizing cement lasts longer with better results when it remains in a liquid form that is not contaminated by rubber particles. The goal is to keep the buffed surface as clean as possible before the cement is applied with a thin even coat. Once it is completely dry, the repair unit will react with the vulcanizing cement to permanently seal the innerliner and stop the leak. The final step is to apply innerliner sealant to the buffed areas around the repair unit. Innerliner sealant is basically liquid innerliner and it replaces the rubber that was buffed off during the repair process.

Stopping the leak is only half the battle.

The other half is sealing the injury at the tread with a cured rubber stem, or plug.

This is where technicians often fall short of a complete tire repair. The industry has been taught to apply vulcanizing cement to the tapered portion of the stem before pulling it through the injury. When installing a one-piece combination repair, the cement must be applied with caution because too much will trap wet cement under the repair unit. On a two-piece repair, there is no risk of trapping wet cement because the innerliner will be buffed after the stem is installed.

In both cases, most of the cement will be squeezed off at the innerliner, which means the bonding between stem and the tire will be minimal. However, when technicians apply cement to the prepared injury channel before installing the stem, it’s much easier to get a complete bond between the stem and the tire from the outside of the tread to the repair unit.

Again, the purpose of the rubber stem is to keep water and moisture out of the belt package. When technicians just rely on the cement that is applied to the stem without applying cement to the injury channel, there is often a noticeable gap between the stem and the outside of the tread (see photo). As I said before, water does not need a very big hole so this gap can lead to corrosion issues in the belt package. On the other hand, when cement is applied to the injury channel prior to installing the stem, there will be a noticeable bond between the stem and the tread (see photo). When installing a one-piece repair, applying cement to the injury channel is even more important because excess cement on the rubber stem can lead to failure if wet cement is trapped under the repair unit. In order to get the best bond between the stem and the tire, there must

be cement in the injury from the innerliner to the outer edge of the tread surface.

Passenger and light truck tire technicians are not building a fence so the tire has to do more than just hold air. By definition, a repair restores the original condition and when the innerliner is sealed with a repair unit and the damage is removed so the injury channel can be filled with a rubber stem, the tire should be as good as new. The goal is keep air from leaking out and moisture from seeping in.

In order to accomplish that goal, both ends of the repair must be completely sealed. TTI

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THREE MARKETING MUST-DO’S THAT YOU CAN’T JUST HIRE OUT!

BY CHRIS “CHUBBY” FREDERICK

CEO, AUTOMOTIVE TRAINING INSTITUTE

EVERY SHOP OWNER I KNOW is constantly called by people trying to sell them the latest and greatest in marketing solutions.

If you listen, the pitch sounds great. It sounds like you would be a fool not to sign up. As in life, not all things are created equal. If spinach tasted like pizza, then we would all be healthier. Listen, I’m not saying

THERE ARE THINGS THAT YOU HAVE TO DO YOURSELF. THESE THINGS TAKE WORK, DEDICATION AND PERSISTENCE.

that some of the marketing companies aren’t great. They are. We use a lot of them and recommend them to our members.

The real problem is that none of them can do it ALL for you. There are things that YOU HAVE TO DO YOURSELF. These things take work, dedication and persistence. Right now, some of you are making that face. You know, the one you make after biting into a lemon. You cannot, as owners of the business, just sign away or pay away some responsibilities. If you want to get the most from your shop and your marketing dollars, then there are three things that YOU must do. Let’s listen to Head Coach George Zeeks explain the three:

CUSTOMER FREQUENCY REPORTS Let’s start with one of the basics, a Customer Frequency Report. For an

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automotive shop this is must-have information. While there are some companies out there that can generate this report for you, there is a way that you can gather some of the basic information yourself.

It is nowhere as complete as a computergenerated product, but it can get you started in the right direction. Either way, you must look hard and long at the results and many shop owners don’t do that. If you have a company that is giving you the information, please spend the time to go through it and begin to make changes based on the information. Otherwise, you could just give the money you paid for it to the guy who wants to wash your window at the stoplight.

Just in case you don’t have a company generating the report for you, I can give you some key things to look for. First, pull up the week from this time last year. Look at all the customers that came in this week last year and pull them up in your Point of Sale System. If you don’t have a Point of Sale System, then you are in danger of becoming the next buggy whip maker; you might want to keep reading. Then look at each customer and see how many times they have come in since last year. Have a notebook and write down each customer and next to it have columns for 0 visits, 1 visit, 2 visits and 3+ visits. It won’t take that long for most of you. If it would take a long time, then you probably should talk to someone at the local college and get an intern for 15 hours a week. They need the experience and you need the cheap help.

This is done week after week and you will begin to see what is really going on in your shop. Any customer that has not been back into the shop in twelve months, you may have already lost. Think of every person that has ever come into your shop. If you still had every one of them, would you even have time to read this article?

Whether you generate the information yourself, or have a company do it for you,

now it is time to follow up. You might want to give the customer a call. The only one who can tell you why they didn’t come back is the one that didn’t come back. Call them up, send a text, send an email or a postcard — but do something. You can recover a lot of these customers and that is way cheaper than trying to generate new ones. Have a plan and then follow it through. Tons of shops have gone out of business in the last 10 years; don’t be the next one. Do the work.

A PHONE LOG The second key thing you must do and no one can do this one for you, is to have a Phone Log. If you are spending any time, money or energy on marketing, then you must follow up and see what is causing people to call your shop. Anything else is a hope and a prayer. You have to track how people are finding your number. You have to know what is driving them to call you.

Anyone can just throw money at a car count problem, but that still doesn’t guarantee results.

The Phone Log will let you know how many cars a day your front staff is handling. Is it causing a problem with getting the job done? Is it generating cars in the door? The phone is your lifeline and it needs to be treated with respect. A Phone Log, kept on every call, will track what is or is not coming in your door. It takes only seconds to write down a potential customer’s name, year make and model, phone number, how they found you and make the appointment. Not only will this help you follow up on the no-shows, it lets you know how people found you. Then we can look at the different marketing that we are doing and see what is working. Then we take a hard look at who is actually showing up. Is there one marketing source that provides more people showing up than another? Do we have something that is creating phone calls but not people giving us the keys? As they say, talk is cheap…

We need people that come in our door.

On the other hand, just suppose that we are getting a lot of calls but very few are showing up. Perhaps we need work on our phone skills? Selling starts at the phone, not when the customer walks in. Either way, this is information that you have to know.

MARKETING SOURCE REPORT Finally, you must have a Marketing Source

Report. Every customer that walks through the door must be asked how they found out about you. Every possible marketing source must be included. Did they find you from a friend? Are they a repeat customer?

Was it a mailer, the Internet or a sign you had at a local baseball game? You must know. You are spending time you could have with your family. You are spending money that you could have gone to Graceland with. You have to know what is working and what is not. This is the only TRUE WAY to measure the success or failure of your marketing.

More important than that is: you must know how many are coming back a second time. The vast majority of shop owners NEVER track the SECOND VISIT! It’s great if they come in for the first time, but it tells so much more about your business if they come in a second time. Way too many shops get people to come in one time and they never see them again. The worst part is that they never even know that the customer did not come back. Don’t be that person that just doesn’t know. You are doomed to spend money without really knowing the results. We see a lot of Internet/Google customers coming in one time and we never see them again. Why? Again, the only person who will tell you why they did not come back is the person who did not come back. You have to find out what happened and is there anything YOU can do about it! You can’t do that unless you have the information. This is easy enough to do and is found in almost every Point of Sale System. The real key is how do you have yours set up? Does it track the right information?

If you would like a copy of the Marketing Source Report and the Phone Log, you can download a copy at www.ationlinetraining.com/2017-08 for a limited time. TTI

WAY TOO MANY SHOPS GET PEOPLE TO COME IN ONE TIME AND THEY NEVER SEE THEM AGAIN.

Chris “Chubby” Frederick is the CEO and founder of the Automotive Training Institute.

ATI’s 115 associates train and coach more than 1,500 shop owners every week across North America to drive profits and dreams home to their families. Our associates love helping shop owners who are having the same struggle as many of them have had, and who are looking for the same answers — and in some cases looking for a lifeline.

This month’s article was written with the help of ATI Head Coach George Zeeks.

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coMMercial tire service ROAD SERVICE SAFETY

BY KEVIN ROHLWING

EDITOR AND TIA SENIOR VICE PRESIDENT OF TRAINING

AS IF COMMERCIAL TRUCK TIRE and wheel service wasn’t dangerous enough, the need for emergency road service on the side of a highway creates additional risk. Between the passing traffic, limited work area and potentially unstable ground conditions, it is by far the most dangerous place to change a

IF THE POSITION OF THE DISABLED VEHICLE DOES NOT ALLOW THE TECHNICIAN TO SAFELY ACCESS THE TIRE(S) IN NEED OF SERVICE, THEN THE DRIVER WILL HAVE TO MOVE IT. PERIOD.

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truck tire. A few years ago, I was involved in a legal case where a technician was fatally injured while attempting to lift the rear axle on a trailer. In that particular instance, he did everything wrong and paid for it with his life. The sad thing is that it could have been avoided if he followed a few basic rules for servicing truck tires on the side of a highway.

The first rule is to assess the position of the disabled vehicle. In the fatal accident that I investigated, the right rear tires on the trailer were run flat and in need of replacement. There was limited room between the fog line (the painted white line on the edge of the road) and a concrete barrier. What’s ever more troubling is the fact that there was an exit ramp just a few hundred feet ahead of the disabled vehicle.

For whatever reason, too many technicians

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feel they need to service the disabled vehicle where it is parked. Nothing could be further from the truth. If the position of the disabled vehicle does not allow the technician to safely access the tire(s) in need of service, then the driver will have to move it. Period.

Now I know that is easier said than done. Drivers don’t want to risk destroying a tire or a rim so they will rarely be in favor of that decision. But they are not the ones putting their life on the line because they are usually in the cab while the tires are being serviced. I can remember a number of close calls as a technician many years ago and looking back, there were at least a couple of instances where the vehicle could have been moved to a safer location. Just remember that it’s your safety in question so don’t be afraid to ask the driver to move the vehicle. It’s also a good practice to install a lock-out tag-out device so the driver knows that the tires are still being serviced. As ridiculous as it might seem on the side of the road, there have been too many accidents where the driver thought the work was finished so they pulled away while the technician was under the vehicle.

The next point that needs to be made is always park the service truck behind the disabled vehicle. Working on the tractor when a 53-foot trailer is connected makes it difficult, if not impossible, to reach the tires in need of service with enough air hose, but parking the service truck in front of the disabled vehicle increases the risk for the technician. First of all, the truck on the side of the road just looks like another truck on the side of the road and not an active work zone. Oncoming traffic is not expecting anyone to be working around it so they don’t pay any extra attention. When the service truck is parked behind the disabled vehicle with the amber beacon and strobe lights activated, it should be a sign for drivers to slow down and be on the look-out for any activity on the shoulder. The reason

I say should is because I have dodged more than one vehicle in the far-right hand lane when working on the side of a highway.

Regardless, parking the service truck behind the disabled vehicle signals that it is an active work zone for oncoming traffic.

Of course, the issue of warning devices must be addressed because it is required by law. To start, they must be placed within 10 minutes of stopping the vehicle on the shoulder. While the driver of the disabled vehicle should already have them in place, the law does not exclude the driver of the service truck. Regardless, the road service technician is the one working on the shoulder so warning devices are definitely in the best interest of safety. The law itself specifies bidirectional reflective triangles or “fusees or liquid-burning flares” but also mentions red flags as a warning device during daylight hours. Some dealers use orange cones with reflective tape because most reflective triangles are not designed for daily use. While the law specifies bidirectional reflective triangles, the fact that red flags are also mentioned opens the door to alternatives. My personal opinion is that an orange cone with reflective tape

is a better warning device than a red flag, but I am not the one responsible for writing the ticket. Either way, reflective warning devices must be positioned in the proper places depending on the type of road and the location of any obstacles.

On the subject of warning devices, technicians must wear at least a reflective vest when performing emergency road service. Our Director of Tire Service Matt White is probably visible from space with all of the reflective gear that he wears, but he knows the risks of working on the side of a highway or on a jobsite so he has made the decision to be as visible as possible. The key is make sure that passing motorists can see you and the more reflective gear that you are wearing, the more visible you will be.

Another myth that needs to be addressed is the orientation of the service truck. Police officers often angle their squad cars behind a stopped vehicle so technicians believe they should do the same. However, the main reasons for law enforcement parking at an angle are first and foremost the engine block gives them cover if the stopped driver opens fire on

...REFLECTIVE WARNING DEVICES MUST BE POSITIONED IN THE PROPER PLACES...

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them as they exit the car. It also protects them when getting in and out of the car and prevents a lot of police car doors from getting clipped by passing traffic. None of these factors apply to emergency road service.

We recommend parking directly behind the disabled vehicle with the wheels facing forward for several of reasons: • The primary “kill zone” is between the two vehicles if the service truck is struck from behind.

• The technician has a clear line of sight for oncoming traffic when working on the driver’s side of the vehicle.

• If the service truck is struck from behind, it will absorb some of the energy and limit the amount of wreckage to the left and right of the disabled vehicle.

With the service truck in the correct

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position, the next step is to assess the condition of the ground under the wheel position that is going to be raised. Years ago, a technician lost his life because he tried to jack up the end of an axle on a tour bus that was parked on the shoulder with a lot of sand. The ground shifted as he was under the bus and it fell on him.

I don’t know enough about the circumstances to say if he used a plate under the jack or not, but the fact that he tried to lift a bus on unstable ground probably contributed more to the accident than anything. When I ran a service truck, I had a couple of metal plates that I could put under the jack to prevent it from sinking into the ground. Today, we have plastic composite plates that are a lot lighter and have handles to make them easier to position.

Either way, trying to lift and support the end of an axle on bare ground is risky when the surface is not hard and level. If the ground is soft, then the metal/composite plate is necessary and if the ground is not level, then the vehicle should be moved.

Once those hazards are out of the way, it’s time to address the work area. For starters, the air hoses must be kept as far away as possible from the nearest traffic lane, especially when working on the driver’s side of the disabled vehicle. When operating the impact wrench, always make sure you are facing traffic so you can see if anyone is approaching the fog line as you work. And when the fasteners have been removed, move the impact wrench under the vehicle so it cannot be run over by a passing vehicle. As far as work areas are concerned, NEVER work between the vehicles! I call that area the “kill zone” because that is exactly what will happen if you are working in that space when the service truck is hit from behind. There will be some isolated instances where it cannot be avoided (like lifting the rear axle on a dump truck), so the best practice is to limit the time between the two vehicles as much as possible.

As far as servicing the tires is concerned, the preferred place is on the passenger side of the service truck if space allows. This gives the technician a clear view of oncoming traffic and provides some protection in the event of a collision involving the service truck and a passing motorist. If there isn’t enough room on the shoulder, then the next best place would be directly behind the service truck as far away from the nearest traffic lane. Like the impact wrench, you should never turn

your back on traffic when demounting, mounting or inflating the tire(s).

Speaking of inflation, all of the same OSHA rules still apply on the side of the road. The clip-on air chuck, sufficient length of hose, and pressure regulator or in-line valve with a pressure gauge are all required pieces of equipment when inflating a tire. And while I know dragging the portable restraining device out of the truck can be a hassle, there have been too many technicians with serious and fatal injuries because they leaned the tire up against the truck during inflation. I’ve said it countless times over the past 20+ years and I’m not stopping now; safety cages are like seat belts. You can travel thousands of miles without ever needing the seatbelt, but if an accident happens and you are not wearing it, you might pay with your life.

The same theory applies to restraining devices in the sense that you can inflate thousands of truck tires without a problem but it only takes one to become an OSHA statistic. I can only think of a few accidents where the technician was injured when inflating a tire in a restraining device and in most of them, the tech was standing directly in the trajectory of the sidewall.

And speaking of seat belts, never sit behind the wheel on the side of road without wearing it. Sitting in the driver’s seat filling

out paperwork without a seat belt could be incredibly dangerous if the service truck is struck from behind.

The inherent dangers associated with emergency road service will always be present, especially with the added distractions of cell phones and other in-cab electronics.

That being said, technicians can take steps to minimize the risk by following simple rules like moving the disabled vehicle, assessing the work area, maintaining visibility, and using the service truck to warn passing motorists of the active work area.

While none of these steps are guaranteed to prevent an accident, all of them will have a positive impact on road service safety when they are followed. TTI

WHAT’S YOUR OPINION Technician A says this repair unit is installed correctly because it can be used in a bias or radial tire.Technician B says this repair unit is installed incorrectly because it is non-reinforced and is positioned outside the crown area.

OSHA RULES STILL APPLY ON THE SIDE OF THE ROAD...

CLIP-ON AIR CHUCK, SUFFICIENT LENGTH OF HOSE, AND PRESSURE REGULATOR OR IN-LINE VALVE WITH A PRESSURE GAUGE ARE ALL REQUIRED PIECES OF EQUIPMENT WHEN INFLATING A TIRE.

?

What’s your opinion?

Our Opinion: Technician B is correct. Universal repair units can be installed in bias or radial truck tires, but the injury must be positioned in the crown area. This injury is clearly located in the shoulder so a reinforced shoulder repair that is offset to avoid the high flex area of the sidewall is necessary.

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tire retreading & repair WANTED: TRAINED EMPLOYEES

BY MARVIN BOZARTH

TIA SENIOR TECHNICAL CONSULTANT

IN MANY INDUSTRIES, some personnel never receive enough training. I have been involved in the tire industry for over 60 years and have been heavily involved in training on nearly everything related to tires, wheels, retreading and repairing. One of the biggest problems is that there is no way that someone can learn everything they need to know in a day, a week or a month. Some people are totally involved in the industry as owners of the business or management and they will absorb a lot of information during their experience over the years. Unfortunately, it usually isn’t enough to safely run a business and keep the employee’s safe at the same time.

In the last 20 years, training has become a major requirement for companies of every size. Training in the tire industry covers a wide range of skills that range from sales, to finance, production, maintenance, tire service and an unbelievable number of other skills that will become necessary. The Tire Industry Association has been a leader in training that has helped motivate tire dealers, tire manufacturers, truck fleets, and nearly every company that uses tires. The tire repair and rubber manufacturers as well as the retreaders have all increased their level of participation when it comes to training their employees.

There is no question that training programs have expanded to include all segments of the industry. About 27 years ago, the old American Retreaders Association (ARA) broke ground on a new training center in Louisville, Kentucky.

The goal was to provide retreaders with hands-on training that would be independent of the tire and tread rubber manufacturers. A few years later, commercial truck tire and wheel service training was added to provide more handson instruction on the safest ways to handle single and multi-piece tires and wheels.

While most of the retread training is now handle by the tread rubber manufacturers, I am proud to say that the Commercial Tire Service (CTS) Program continues to educate the industry to this day.

There is no doubt that these training programs have saved lives and prevented injuries not only for tire industry personnel but also the motoring public. What I am about to say may upset some people, but the sad truth is that there are still a lot of employees who badly need training but are not getting it. It breaks my heart when I am involved in a preventable death or injury case that destroys the future of an individual and their family and sometimes others. The majority of these sad cases involve a victim that thought they or someone else had been properly trained.

In many cases, the individual that did the training was not qualified and did not have any formal training except experience, which does not qualify in a court of law.

While the retread industry has changed and much of it is controlled by automated machines, there are still training needs in every plant. Most of them are centered on looking for potential issues with casings

...TRAINING PROGRAMS HAVE SAVED LIVES AND PREVENTED INJURIES NOT ONLY FOR TIRE INDUSTRY PERSONNEL BUT ALSO THE MOTORING PUBLIC.

TODAY’S TIRE INDUSTRY | SUMMER 2017

25

during the process. When the technicians on the buffer or the builder just rely on the initial inspection to find a problem and don’t pay attention, there are a lot of problems that slip through. I can’t tell you how many times I’ve seen a failed retread that someone should have caught before it left

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TODAY’S TIRE INDUSTRY | SUMMER 2017

the plant. Just because technology has made it easier doesn’t mean the employees can just press buttons and expect everything to be okay. It has never worked like that and never will.

Repairing is another area where training is always needed and usually overlooked.

From repair limits to skiving and filling, there are always ways that technicians can get better and deliver a safer product. Again, technology has made it a lot easier, but there is still something to be said for a technician that knows what to look for to prevent a problem before it occurs. Too many repair failures are caused by the employee not knowing or following the industry recommended practices for that particular type of repair.

Unfortunately, there are still too many tire dealers today like there were in 1997 who don’t know the rules because they got their knowledge from someone that had experience, which can be full of mistakes that can get someone hurt or killed. We started the CTS Program 20 years ago because we saw the need to change the way that truck tires and wheels were being serviced. In many ways we have been successful, but the accidents keep happening so our work is far from done.

In many legal cases that I work on, I see young people working in dangerous areas that have little experience, no training and no supervision. Many of them are excellent workers, but one small mistake that has to do with high pressure, electricity, pinch points or any other dangers can cause an injury or take a life. My first job after I left farm work was in a large fire brick plant.

I’m a little embarrassed to tell you this, but I lied about my age (I was 15 at the time) and when I joined the first shift of workers for a critique on safety and saw two men with fingers missing from operating the brick press, I knew I was in trouble. I hate to confess this, but I left before the first shift was over. There was some training, but it

consisted of a very simple pamphlet that basically told you how to turn the press on and off. Unfortunately, this is still about all the training that some new hires get in small businesses that have limited resources.

THERE ARE MANY TIMES THAT SOMEONE IS TEMPTED TO TAKE A SHORTCUT. . . THOSE LITTLE SHORTCUTS CAN BECOME A FATALITY IN SOME CASES. I wish there was a way to reach the thousands of companies and the hundreds of thousands of individuals that may be in danger of death or injury in their workplace to help them understand the risks. Fourteen of the accident cases that I have been involved with in the last fifteen years have resulted in forty-one deaths. Twelve of these deaths happened in a retread shop or during work in a tire service shop.

Twenty-five of the deaths involved bus accidents. The worst bus accident killed 19 people. The bus was not licensed, the driver was not licensed, and the front tire that blew out was not legal for steer axle use. I have to believe that if someone had been properly trained, that accident could have been avoided.

Here are just some of the most common mistakes in the tire industry that cause injuries and fatalities: • Failing to use a restraining device (safety cage).

• Failing to repair damaged equipment and safety guards.

• Failing to use a remote inflation device.

• Failing to use jack stands.

• Failing to inspect the casing, tire, wheel, hub and wheel end components.

• Failing to stay out of the trajectory during inflation or inspection.

• Trying to weld a pressure vessel.

• Failing to test safety devices including pressure gauges, relief valves and locks on curing rims.

There are other mistakes that cause accidents and there are many times that someone is tempted to take a shortcut. Unfortunately, those little

shortcuts can become a fatality in some cases. It may be the technician at risk or it may be the motoring public, but failing to follow the recommended safety procedures will eventually cost someone something. Hopefully that cost is just a ticket or a roadside service call. Without the proper training, those costs can be very high and cause someone to lose a life or a limb. No matter how busy you are and no matter how much time it takes, owners and managers have to understand that employee training is not something that should be looked at as an expense.

It’s an investment in the future of the employee, the company, the industry, and the people who travel our nation’s highways. TTI

FEA ATURED SUMMER SU UMMER TREAD DESIGN GN

DLM M

LW

Drive Lug Medium dium

Long Wear Wear

APR

All Position Regional

WSA A

Wing Spread Axle

S STW

Super Single gle Trailer Trailer W Wide ide

L LT

Light ht Truck Truck

GRS

Galgo lgo Rounded Shoulder

ETW

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Consultt your Pre-Q retreader er now

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Ph: ++ (214) 330 7300 0 Mail: info@pre-q.com www.pre-q.com

TODAY’S TIRE INDUSTRY | SUMMER 2017

27

TIRE CLINIC

BY MARVIN BOZARTH TIRE CLINIC IS A QUARTERLY FEATURE ADDRESSING READER INQUIRIES RELATED TO TIRE RETREADING, REPAIRING AND SERVICE.

Q: One of our 25 HP air compressors has developed a slow leak at a crack in the storage tank. Can this be safely welded?

A: Absolutely not. You should never weld any pressure vessel under any circumstances. We have had some fatalities in the U.S. when pressure vessels have fractured after or during welding.

Q: We sometimes get a brown streak on the casing after we buff a truck tire.

Can we remove the brown streak with a wire brush?

A: I would not recommend using a wire brush to remove the brown streak. This is a sign of a scorched surface, which is usually caused by a dull rasp that has hit a rock or a piece of steel. The tire should be put back on a buffer and the operator should use a very light buff to remove the brown streak. Make sure all of the streak is removed from the buffed surface, including any buffing’s left on the buffed surface and make sure that no one ever tries to cover a scorched surface with cement. When this happens, the tread usually starts lifting off the casing within the first 50 miles of operation.

Q: Sometimes we retread a 10.00-20 bias ply tire for intermodal use and when the tire is inflated on a multi-piece truck rim, the tread is much more round with a 15-inch radius instead of a 19-inch radius. Are we doing something wrong or is it the casing?

A: If the hub on the buffer is leaking air and the pressure is down to 10 or 15 pounds of pressure and the tire is pushed too hard into the buffing rasp, the buffed surface on the tire will begin to collapse.

The buffing rasp is flat so it will buff a flat surface until the tire is inflated and then the tire goes back to its normal shape. Even when the tire inflation on the buffer is at the 20 or 25 pounds of inflation and the buffing operator forces

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TODAY’S TIRE INDUSTRY | SUMMER 2017

the tire into the rasp and buffs it too fast, it can still cause the finished retread to have a rounded radius.

Q: We are thinking of getting into medium truck tire retreading and we notice that some truck retreaders have a DOT symbol at the beginning of their shop code marking and others have the letter “R” letter at the beginning of their shop code marking.

What should we use?

A: Only passenger tire retreaders are supposed use the DOT symbol in their shop marking because only passenger tires are retreaded under federal laws, while truck tire retreading is not regulated by federal laws. Truck tire retreads are only required to have the letter “R” at the beginning of their plant code. If a retread is to be used in the state of California, it must also have the letters “RS” at the end of the shop code. If it is intended to be used on the steer axle, the letters “RS” must be followed by F1 for a first retread and F2 for a second retread. So, a retread intended for a steer in California with the retread DOT of “R XXX 1417 RSF1” would be a retread manufactured the 14th week of 2017 that was a first retread.

Q: We are making some changes in our retread plant and the city inspector is trying to make us put fire-proof walls and automatic fire doors in our buffing room. We have not seen this requirement in other plants in other cities. Do we have to follow these rules?

A: Fire regulations tend to vary in different cities, counties and states. In fact, the rules can even vary within a city depending on the surroundings and the climate. Your best bet is to show the inspector that a buffing room does not have any highly flammable materials stored or used inside the room.

Automatic doors are usually used in storage rooms and could cause an

employee to be trapped in the event of a fire if the power goes out. The fire-proof walls are fairly simple and low cost to construct. I have seen some plants move to a county with less restrictions, but that can be expensive. If you tell your inspector that you may consider moving to another location that has less restrictions, it might make the inspector more cooperative.

Q: What effect does ultraviolet light have on tires, rubber, cement, and repair materials?

A: When the sun shines on almost anything, it has an effect that is sometimes good and sometimes bad.

In the case of tires, the ultra-violet light will speed up the oxidation process, also known as weather checking. I once conducted a test on four identical truck tires with same production dates.

I laid one tire flat on a roof where it was continually in full sunlight.

I used a wire brush to buff a 4x10inch area on the upper sidewall and cemented it with 4 different brands of rubber stitched down to simulate bead-to-bead retreads as many had difficulty finding a stock that would not crack.

I placed the second tire on the same roof in a constant shade. The third was wrapped in heavy canvas and placed in a sealed wooden box and stored in a dark room. The fourth tire was stored in a rack where an overhead door was open for 8 hours a day, but the sun was never shined directly on the tire.

These were the cheapest tires that I could find and were known as a brand that had a tendency to develop severe weather checking in two or three years. When the tires were inspected 8 months later, the sidewall on the first tire was weather checked nearly as bad as 2-year-old tires of this brand that had come in for repair. Of the 4 uncured rubber

stocks that were stitched to the sidewall, only one was acceptable for use in bead-to-bead retreading. The other 3 brands were cured and cracked all the way through. In my opinion, the second tire had about half the amount of weather checking as the first tire. The third tire that was wrapped in canvas and placed in sealed box looked like a new tire with no weather checking. The fourth tire had only very slight weather checking.

This test was done several years ago and you need to realize that these tires were not being used on a highway that would exercise the rubber and activate the chemicals that are used in today tires that reduce weather cracking. Also, keep in mind that some of these tires were on a hot roof with the sidewall facing directly toward the sun. This is a pretty long answer that tells us sunlight can have a negative effect on cured or uncured rubber whether it is direct or indirect. TTI

WHAT CAUSED THIS? This 11R22.5 radial truck tire was mounted on the right rear outside tandem on a 48-foot trailer. The driver made a right turn into a truck stop for lunch. When he walked around the rear of the trailer, he noticed a slight bulge in the outside rear tire. After he returned from lunch, the bulge in the tire had split open and the tire was low on air.

Do you know what caused this?

Our Answer:

The tire went flat in 30 minutes and when the tire was removed from the rim, the service manager and the driver could not find any problem on the inside of the tire. When the tire was slightly inverted on the edge of a table, a very small split showed up on the innerliner opposite the split on the outside of the tire. The driver said that he remembered the tire went over a curb as he maneuvered to miss some construction. It doesn’t take much to destroy a tire when a fully loaded truck drives over a curb.

TODAY’S TIRE INDUSTRY | SUMMER 2017

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Member News ROCKY MOUNTAIN TRUCK CENTERS has taken over the Shop

ORANGE ELECTRONIC INC. has just released a new snap-in sensor mounting tool called the Cobra 2K Data. 10 to 15% of snap-in valves will leak after installation even if proper installation procedures are followed. The traditional tool that most tire stores are using to install snap-in sensors actually CANTON BANDAG CO. is celebrating the completion of 55 tears the rubber valve and you will not notice it because the years in June as a Bandag franchise dealer. Founded by Everett damage is so tiny and it is covered by the rim. The way the D. Richards Sr. and today is operated by his eldest son, Dave traditional tool works is to attach and pull the rubber valve Richards Jr. Canton through the rim. This is an improper installation method as Bandag Co. had people have to make sure they do not pull the valve stem too moved to its current hard, however it is difficult to make sure everyone pulls it 23,000 sq ft location through with same consistency and pressure every time. in June of 2000 at Technicians can easily pull valve 3321 Bruening stems too hard causing unseen Avenue SW, Canton, damage and leaks. This leads to OH, located near the unhappy customers returning to intersections of Route the tire store costing additional 77 north and south time and money to solve the and State Route 30 customer’s problem. Technicians east and west. A full-service tire facility and equipped to service, already know this, but up until sale and repair most all size and types of tires. Specialist in now there has been no better retreading of industrial solid and foam-filled tires and realternative. We at Orange manufactures of antique solid rubber tires under the Overman Electronic have heard this need Cushion label and a member of ATHS (Antique Truck Historical and have developed the Cobra Society) and TIA. Also offers semi-truck wheel polishing via 2K, a tool to install snap-in the VIS process. A seasoned staff of accumulated experience is sensors quickly and correctly. here to serve each customer and their unique needs.

Eliminating the concern for leaks. With the new Cobra 2K, technicians can install sensors correctly BUD’S TIRE AND WHEEL, INC. by pushing the sensor body and screw head without was the Title Sponsor of the damaging the rubber valve stem or core. We have 9th Annual Save the Ta Ta’s interchangeable holders to fit all existing makes of Golf Tournament held on snap-in sensors. Here at Orange Electronic we are June 10th in Riverside, CA. constantly focused on innovation & improvement This golf tournament benefited to satisfy the needs of our customers. Orange the Susan G. Komen which Electronic is your one-stop solution for all your helps fund research, medical TPMS needs. K-Cobra 2K, the best tool for installing care, community and snap in sensors. For more information please visit provider education as well as our website www.orange-electronic.com or call us psychological support. In addition to our sponsorship, Bud’s Tire and at 310-377-8835.

Wheel, pledged to donate $1.00 for every tire sold in each of our 3 at Little America, WY with new locations. Bringing a fullservice repair offering and several new tire lines.

locations from May 1st-June 1st. We were proud to present a check in the amount of $1,811 to the Susan G. Komen organization during the awards banquet at the conclusion of the tournament. Over 188 players participated in the tournament which raised over $30,000k. This was a fun and exciting day for all those involved.

R&D TIRES AND SERVICE based in Slidell, Louisiana would like to congratulate Mr. Ronald Saleem for earning his Tire Industry Association Instructor Certification.

ATEQ TPMS TOOLS, LC announces the launch of French and Spanish of the Americas region of ateq-tpms.com. The website provides essential information about ATEQ TPMS tools, services and education. The website is part of ATEQ’s outreach efforts to enhance the availability of TPMS tool information and services to French and Spanish speaking customers and partners in North and South America. ATEQ also has bilingual personnel staffing its TPMS support lines in Canada and the United States. For more information, go to ateq-tpms.com and choose your preferred language.

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TODAY’S TIRE INDUSTRY | SUMMER 2017

SHARE YOUR COMPANY NEWS If you are a TIA member business and you’d like us to share your news in the next issue of Today's Tire Industry, please email lharley@tireindustry.org.

High resolution photos may also be submitted via email. Please note: Must be a TIA member in good standing. Submission of news does not guarantee placement in magazine.

THE HEAT IS ON

BY FEDERATED INSURANCE

•

IT’S NOT THE HEAT, IT’S THE HUMIDITY! Unless you work outdoors, that is. Then it’s both. Working outside on a nice summer day can be a pleasure. But if your job takes you outdoors when it’s hot and humid, it can stop being pleasurable and become downright dangerous.

In 2015 alone, 37 workers died and 2,010 were injured from environmental heat exposure.1

THE DANGERS OF HEAT Preparing for and handling working in heat and humidity can provide protection from potentially deadly conditions.

Your body is designed to cool itself and normally does a good job. But, if you’re exposed to extreme heat for too long, sweat a lot and don’t rehydrate, your cooling system may fail. If that happens, watch out! A heat-related illness can start slowly – you may not even realize it’s happening – but it can quickly get worse if it’s not treated.

...IF YOUR JOB TAKES YOU OUTDOORS WHEN IT’S HOT AND HUMID, IT CAN STOP BEING PLEASURABLE AND BECOME DOWNRIGHT DANGEROUS.

HEAT-RELATED ILLNESSES AND WARNING SIGNS 2 •

Basically, heat cramps are Charley horses and can be an early warning sign of heat-related illness.

• Heat exhaustion symptoms include increased body temperature (as high as 104°F) and cold, clammy skin.

Untreated, it can lead to heatstroke.

• Heatstroke is life-threatening and can cause brain damage, organ failure, or even death. Body temperature goes over 104°F. The victim may stop sweating even though his/her skin may be hot, and could also become confused or irritable. Medical attention is critical.

Major warning signs of heat-related illness include: • Muscle cramps

• • • • •

Nausea or vomiting Weakness Headache Dizziness/feeling light-headed Confusion

•

•

Pace yourself when working in the heat – don’t overdo it.

• Hydrate with plenty of water or sports drinks, but no alcohol or caffeine.

• Dress appropriately – light-colored, lightweight, loose fitting clothing, including a widebrimmed hat, if possible.

• Stay out of the midday sun whenever possible.

Do the harder work during the cooler parts of the day. Take breaks in the shade.

• Wear sunscreen. A sunburn makes it harder for your body to cool itself.

Certain medical conditions or medications can make you more vulnerable to over-heating.

Keep an eye on co-workers. If someone is showing any of the symptoms of heat illness, notify your supervisor immediately. TTI

1 U.S. Department of Labor, Bureau of Labor Statistics; data.bls.gov/gqt/InitialPage.

Accessed 4/24/2017 2 For more thorough information on topics in this article, visit the Mayo Clinic website; http://www.mayoclinic.org/healthylifestyle/fitness/in-depth/exercise/art20048167?pg=1.

AVOIDING THE DANGERS OF TOO MUCH HEAT Not everyone reacts to too much heat exposure the same way nor experiences all the classic symptoms of heat-related illness. If your employees ever work in hot conditions, they should know the related risks and preventive measures so they can protect themselves.

Practicing basic precautions can help make working in hot weather more bearable and less dangerous.

®

Federated Mutual Insurance Company Federated Service Insurance Company* Federated Life Insurance Company Phone 507.455.5200 www.federatedinsurance.com

TODAY’S TIRE INDUSTRY | SUMMER 2017

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advertiser’s index FOR ADVERTISING CONTACT: LAKISHA PINDELL, DIRECTOR OF ADVERTISING

800.876.8372, EXT. 104 • 301.430.7280 • 301.430.7283 F • LPINDELL@TIREINDUSTRY.ORG

Central Marketing

Central States Plastic

Federated Insurance

Marangoni

Pre-Q Galgo Corp.

Robbins LLC

Shamrock Marketing, Inc.

Tech International

Vipal

Vulcan-Vulcap Industries, Inc

www.central-marketing.com

outside back cover

www.torquefin.net

21

www.federatedinsurance.com

11

www.na.marangoni.com

24

www.pre-q.com

27

www.robbinsllc.com

inside front cover

www.shamrockmarketinginc.com

26

www.tech-international.com

17

www.vipal-usa.com

inside back cover

www.vulcanvulcap.com

Advanced Hands-On Training TIA is proud to offer Advanced Hands-On Training for technicians in the Earthmover and Farm Tire Service industries. These classes are designed to provide additional education for those that have completed the TIA Basic ETS and Basic FTS courses. With support from AME, Stellar Industries and Tire Life, students will receive comprehensive hands-on training using a service truck, hydraulic tools and will be exposed to a variety of equipment.

Registrants will be required to complete the TIA Basic Level ETS or FTS courses as a prerequisite before attending these hands-on classes. While there will be some classroom learning in these courses, the majority of the focus will be on the hands-on training. TIA’s goal is to have the students leave with comprehensive knowledge that can only come from a combination of formal and hands-on learning.

EARTHMOVER TIRE SERVICE

FARM TIRE SERVICE

• • • • • • •

• • • • • • • •

Service Truck Operation Site Preparation & Equipment Lifting Hydraulic Tool Operation & Maintenance Service One, Three and Five-piece on Machine Service One, Three and Five-piece Loose Wheel & Rim Fastening Systems Wheel Inspection

TIA’s Basic ETS is a prerequisite for these hands-on courses. If you have not already taken it, please contact Christine Hoogenboom at choogenboom@tireindustry.org or 800-876-8372 x106 for information on how to obtain this training.

TIA’s Basic FTS is a prerequisite for these hands-on courses. If you have not already taken it, please contact Christine Hoogenboom at choogenboom@tireindustry.org or 800-876-8372 x106 for information on how to obtain this training.

®

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TODAY’S TIRE INDUSTRY | SUMMER 2017

Service Truck Operation Site Preparation & Equipment Lifting Hydraulic Tool Operation & Maintenance Single Piece Demount, Mount & Inflate on Machine Single Piece Demount, Mount & Inflate off Machine Dual Demount, Mount & Inflate 3-Piece Demount, Mount & Inflate on Machine Install & Remove Liquid Ballast

www.tireindustry.org • 800-876-8372

22

MORE IMPORTANT THAN THE DESTINATION IS THE SAVINGS ALONG THE WAY. VL130 ECO

Smartway verified.

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Low heat generation.

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V T170 ECO

Less fuel consumption.

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CENTRAL MARKETING Representing the world’s leading equipment manufacturers!

WE HAVE A COMPLETE INVENTORY OF SPARE PARTS IN STOCK FOR IMMEDIATE SHIPMENT.

MPL-S New Repair Spreader that will reach a 7’ monorail and remove even 16” tires.

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AZ MODEL CUSHION EXTRUDER New models that are faster with new improvements.

We Install and Service Everything We Sell with a Staff of 7 Traveling Technicians!

BCB 40 BUFFER Designed for all types of tires (bias for intermodal, radial and super-single). Four totally different cycles to suit the needs of a totally automatic shop or the special fly cycle for the bias ply shops. Call so we can tell you more about this new concept in buffers.

ITT EASY No tire flipping. Complete cycle mid-sidewall to mid-sidewall in one scan.

No tire program is needed. Everything is totally automatic – load tire, push start and read the results in 90 seconds!

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