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NOVEMBER - DECEMBER
Project Weeks
Put theory into practice! During the Project Weeks, Tio students rolled up their sleeves! Students from the various fields of study got to work for employers such as Bijenkorf and Corendon, transformed StayOkay hostels into luxurious hotels, or went on a study trip. A week that was completely devoted to the practical aspects.
E-commerce Week
Enhance customer loyalty This year, the employer for the E-commerce Week is Bijenkorf. Commerce Economics and Entrepreneurship students were working on a challenging case: how can we integrate more experience in the customer journey in order to achieve enhanced customer loyalty? Full of enthusiasm, the students started working on the assignment. An online guest lecture from Bijenkorf took place on Tuesday. The great deal of hard work performed was evident on the exciting final day. The original concepts meant that the jury had to make tough decisions.
Drum roll, the winning team is team 7: The ‘Hommels’ (Bumblebees)! Benjamin Terzibasiyan, Country Manager for Bijenkorf in Germany and Austria: “This team has thought long and hard about who Bijenkorf is. They have really considered every last detail.”
We are so impressed by this idea, that we will discuss it internally and investigate whether we can actually implement it. We have conceived the ultimate customer journey for the blind and partially-sighted. This is a hearing experience, where they have the same experience as sighted people. Sophie, student in the winning team
Benjamin Terzibasiyan, Bijenkorf
