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“ Tonight’s winning numbers are...

1, 6, 14, 22, 41 and...”

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Pitch to_Camelot Brief_Annual Report & Accounts – Route 1 of 3 Design company_Fishburn Hedges Verdict_Pitch not won but shortlisted


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Pitch to_Railway Safety and Standards Board Brief_Internal communications for the Railway Group Safety Strategy 2003 Broadsheet suggestion for ‘Zero tolerance’ campaign communicating the key messages to the whole group of companies – Route 1 of 3 Design company_Fishburn Hedges Verdict_Pitch won

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Pitch to_North London University and London Guildhall University, 2001 Brief_Creation of a new corporate identity for the first merger of two universities in the UK Design company_Fishburn Hedges Verdict_246 tenders, 11 companies presented, 4 companies short listed and pitch won


pitch_w Pitch to_TetraPak UK Brief_Sustainability Report 2004 – Route 2 of 3 Work featured_Mood board – concept, buzz words and graphic/illustrative detailing, front cover (top left) and spreads (bottom left) Design company_Fishburn Hedges Verdict_Pitch won

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Pitch to_NHS Brief_Hepatitis C Branding and National Awareness Campaign 2003 – Route 3 of 4 Design company_Fishburn Hedges Verdict_Pitch won but funding withdrawn

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Client_National Grid Transco Project_CSR Report & Poster 2004/05 Title_Operating Responsibly Design company_Fishburn Hedges

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Clients_Unit Architects & Sainsbury’s Project_Bexley Heath Development Opportunity proposal 2009 Brief_To design and produce a 260 page, landscape A3 tender document that communicated Unit Architect’s response to thirty questions posed by the local authority on the redevelopment of Bexley town centre Design company_cdji design


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Client_TradeDoubler – An Anglo-Swedish on-line sales & marketing solutions company Project_Brand refresh, repositioning, name generation and sub-branding Brief_To refresh a rapidly dating parent brand, strategically reposition it and create a new hierarchy of products and services Main issues_The company lacked personality and character, and had been ‘pigeon holed’ as an Affiliate Marketing company Design company_Start Creative


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Client_Energy Retail Association Project_Top trumps awareness campaign 2009 Brief_To promote and communicate the idea of ‘Smart Meters’ to politicians and other interested stakeholders Design company_cdji design


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Client_Development Securities Project_Custom built, limited edition presentation portfolios 2009 Brief_To design and produce 14 tailor-made ‘New business’ presentation portfolios to try and attract possible new business leads and partners in the Middle East Contents_A3 case bound, coffee table book entitled ‘views’, A4 case bound annual report & accounts, and two ‘opportunities’ and ‘projects’ booklets Design company_The Smiths Partnership

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Client_BT Project_Design and production of a monthly internal magazine for 7,000 staff within the BT Consumer Division of BT Retail Delivery mechanisms_Intranet, email, post and dumper bins at three national call centres Design company_Fishburn Hedges

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Client_BlueBay Asset Management Project_Annual Report & Accounts 2008 Brief_To produce a visually stunning and beautifully executed report, conveying the personality and character of the company and its people Design company_The Smiths Partnership

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Client_North London University and London Guildhall University Project_Corporate identity, signage, visual language and website Brief_To create an identity for the first merger of two universities in the UK Design company_Fishburn Hedges

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Client_IBM Project_Internal communications Brief_To create a bi-monthly magazine for all employees with IBM EMEA – Europe, the Middle East and Africa. This included grids, templates, guidelines and was produced in 16 languages after the success of the pilot issue (above) Design company_Dialog


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Client_British Marine Industries Federation Project_Corporate identity and guidelines manual Brief_To bring the BMIF into the 21st century and create an identity with broader appeal to all its members Design company_Fishburn Hedges


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Project_Self-promotion business cards Theme_‘Things that inspire me’ Photography_me Date_Winter 2005 Design company_cdji design

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Series_Interpretation Title_‘a’ Created for_1999 exhibition Photography_Petticoat Lane, London


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Series_Interpretation Title_Batman and The Boy Wonder Created for_1999 exhibition Photography_New York, USA


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Series_Interpretation Title_Let’s go looking for inspiration Commissioned by_ Fishburn Hedges Photography_Soho, Old Street & Shoreditch, London

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