SCHWANEMANN
GREAT STORYTELLING AND DESIGN BRIDGE THE GAP BETWEEN ANALOG AND DIGITAL, CRAFTING EXPERIENCES THAT FEEL BOTH TIMELESS AND INNOVATIVE.
BRANDING &VISUAL IDENTITY LIFTING UP BRANDS THROUGH STRONG IDENTITIES
ITALIAN DESIGN EVENT BRAND ING
I had the opportunity to collaborate with my close friend and graphic designer, Stefanie Paul from Stuttgart, to design the visual identity for GAS Jeans at the Fuorisalone event in Milan.
Fuorisalone, held alongside the Salone Internazionale del Mobile, is a significant part of Milan Design Week, attracting a global audience with its diverse showcases in design, fashion, technology, and more.
Our primary objective was to create a visual representation that embodied the event’s essence as a convergence of various nationalities and cultures.
We played with the brand name, coining “GASoline” to emphasize energy and movement, and ensured this concept was reflected throughout the visual branding.
For sure, we aimed to develop a cohesive visual identity that could be seamlessly applied across multiple media platforms. This included print campaigns, merchandising, event signage, wayfinding systems, and even digital out-of-home displays.
Our goal was to maintain a consistent yet dynamic appearance that was easily recognizable while offering enough variation to keep the audience engaged.
Reflecting on this project, it was a rewarding experience to craft a versatile and impactful visual identity that resonated with an international audience, capturing the vibrant spirit of Fuorisalone and the diverse community it celebrates.
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The electronic health insurance file (eGA) by IBM has undergone a more minimal redesign prioritizing simplicity, usability, and data security. From my perspective, this streamlined approach enhances user experience while maintaining the platform’s core functionality.
The redesign focuses on a clean, intuitive interface, reducing complexity for both patients and healthcare providers. Navigation has been simplified, making access to medical records, prescriptions, and doctor communications more efficient.
By eliminating unnecessary visual clutter and technical hurdles, the eGA now aligns better with the German preference for structured, straightforward digital solutions.
HEALTH INSURA NCE MADE EASY CASE
Security remains a top priority, with reinforced encryption and improved authentication processes ensuring compliance with Germany’s strict data protection regulations.
The new design also emphasizes interoperability, allowing seamless integration with healthcare systems and insurers.
Ultimately, this minimal redesign strengthens trust in the eGA by making it more accessible, efficient, and secure. It reflects a shift toward a user-centric, transparent approach, reinforcing IBM’s role in shaping the future of digital healthcare in Germany.
B2B CO MMUNI CATION CAMPA IGN
The B2B communication campaign for IBM’s eGA in Germany focuses on trust, efficiency, and digital transformation in healthcare.
Targeting health insurers, doctors, and hospitals, the campaign highlights how the new, more minimal eGA simplifies workflows, enhances security, and improves collaboration across the healthcare system.
The messaging strategy revolves around clarity and reliability, emphasizing IBM’s expertise in secure and scalable digital solutions. Through a mix of digital advertising, industry events, and thought leadership content, the campaign positions the eGA as the future of seamless healthcare data management.
Key touchpoints include: targeted outreach –whitepapers, case studies, and webinars for decision-makers; video storytelling – realworld success stories from insurers, doctors, and hospitals; as well as social media engagement.
By aligning with the needs of healthcare professionals, the campaign reinforces IBM’s commitment to innovation, compliance, and patient-centric care in Germany.
BERLIN BRAND ENBURG TELEVISI ON
It was a privilege for me to lead a comprehensive redesign for “Brandenburg Aktuell,” the flagship news program of Rundfunk Berlin-Brandenburg (RBB), a prominent broadcaster in East and Central Germany. Our primary objective was to develop a minimalist design that would prioritize content, ensuring that viewers remained focused on the information presented without unnecessary distractions.
To achieve this, we crafted a modular system of design elements capable of dynamically adapting to various content types. This system was versatile enough to be utilized in real-time broadcasts, preproduced segments, statistical presentations, and across digital platforms and print media. It was essential that journalists, editors, video editors, and digital media specialists could seamlessly integrate these assets into their workflows.
We meticulously designed style guides for every on-air graphic component. The challenge lay in creating a cohesive visual language that was clear and
straightforward, devoid of superfluous decoration, to facilitate the rapid dissemination of information. This approach ensured that the audience received news updates without being distracted by excessive visual effects.
Recognizing the importance of cross-platform consistency, we ensured that the design kit was adaptable for use on websites and mobile applications, where the scope for effects is often more constrained. To validate our concepts, my team and I developed animated mockups to simulate various scenarios. This iterative process allowed us to finetune design elements as needed before their final implementation at the TV station.
Reflecting on this project, it was a rewarding experience to create a design framework that not only enhanced the visual identity of “Brandenburg Aktuell” but also streamlined the communication process, ensuring that content remained at the forefront for our audience.
I had the privilege of leading a transformative rebranding project for Premiere, Germany’s leading pay-TV broadcaster at the time. We aimed to revitalize the brand by returning to the foundational aesthetics crafted by Neville Brody in the 1990s. This endeavor required a comprehensive redesign of all on-air elements, presenting an opportunity to develop a distinctive look and feel that would prominently feature the brand in a unique visual context.
We embraced a minimalist and purist approach for the umbrella brand, moving away from the dark 3D environments adorned with reflections and lens flares. Instead, we conceptualized an abstract, brightly illuminated world, defined subtly through shadow movements.
Colored accents were strategically employed to facilitate navigation, aligning with the sub-brands’ color coding. A dynamic metallic ribbon traversed this space, guiding the viewer’s journey.
THE NEVILLE BRODY ADVAN CE CASE
This reimagined Premiere universe defied conventional physics—eschewing notions of up, down, and gravity—to create an inviting realm ripe for exploration. The luminous setting allowed the bold red logo to stand out, consistently marking the culmination of each visual sequence.
Complementing the visuals, we designed an atmospheric soundscape, moving away from intrusive rock jingles to offer a more serene and impactful auditory experience, creating a deliberate contrast to typical television programming.
Interestingly, although it was unforeseen at the time, our design seamlessly integrated into the glassy, color-accented aesthetic of Sky, which acquired Premiere later on. This alignment between our design choices and Sky’s branding underscored the foresight and adaptability inherent in our approach.
CONNECTING TOUCHPOINTS WITHIN STORYDRIVEN CAMPAIGNS
The Barmer storytelling experience takes a bold approach to raising awareness about health inequalities, leveraging influential voices and immersive digital content to spark meaningful conversations. This campaign does more than just educate—it actively challenges systemic disparities and mobilizes action through powerful storytelling and prominent influencers.
At the heart of the initiative is a deep dive into the social and economic barriers that prevent equal access to healthcare. Through authentic personal stories, expert insights, and interactive experiences, Barmer highlights issues like discrimination in the healthcare system, economic disparities, and unequal treatment based on gender, race, and social status.
By incorporating the voices of prominent influencers, medical professionals, and activists, the campaign extends its reach beyond traditional health insurance messaging, resonating with a broader audience.
BARMER WANTS MORE INEQUA LITY CASE
Influencers play a crucial role in amplifying the impact. Well-known lifestyle personalities use their platforms to engage with their fans, sharing their own experiences and encouraging discussions on systemic change. Through social media these voices add credibility and personal relatability.
The interactive nature of the campaign also fosters deep engagement. Users are encouraged to explore real-life stories, interact with data visualizations, and share their own experiences. By shifting the perception from a passive service provider to an active advocate for social change, Barmer positions itself as a socially responsible brand.
This campaign is not just about raising awareness —it’s about igniting a movement. By partnering with influential voices and using digital storytelling effectively, Barmer turns health inequality from a silent issue into a mainstream conversation, urging both individuals and policymakers to take action.
GENERA TIVE AI FOR CAMPAI GNING
In 2023 I initiated an innovative lead generation campaign for Swisscom, focusing on the integration of Generative AI (GenAI) tools to enhance efficiency and creativity. Our objective was to explore the practical applications of GenAI in campaign development, identifying its strengths and limitations. We utilized GenAI for various aspects of the campaign, including concept creation, media planning, content generation (texts, images, music, voiceovers, videos), and dynamic ad placements. Despite the fragmented landscape of AI tools and challenges related to licensing, IT, and branding, we carefully selected tools that aligned with Swisscom’s brand standards.
Operating under a tight 24-hour schedule, we executed the campaign in four languages. The centerpiece was a raffle offering an AI-personalized e- bike, with three thematic scenarios (outdoor, tech, city). We produced 10 photos, 1 video, and 5 texts for each scenario, resulting in 880 unique advertising assets—a volume unattainable through manual efforts within the given timeframe.
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One significant challenge was ensuring that AIgenerated content adhered to Swisscom’s brand guidelines. Many assets required manual refinement to meet quality standards. Through iterative prompt engineering and close collaboration with IT, legal, and branding teams, we optimized the outputs. This process provided deep insights into the capabilities and current limitations of GenAI, particularly in concept creation, media planning, and brandcompliant personalization.
The campaign exceeded expectations, with the cost per new customer lead approximately 30% below the benchmark for traditional lead generation campaigns. This success underscores the potential of combining GenAI with human oversight to create efficient, impactful marketing strategies. This project not only advanced Swisscom’s lead generation efforts but also contributed valuable learnings about the integration of AI in marketing, paving the way for more sophisticated applications in future campaigns.
As the Creative Director at TLGG, in strategic partnership with 365 Sherpas, I created and executed the comprehensive communication initiatives for the German Ministry for Family Affairs, Senior Citizens, Women, and Youth (BMFSFJ) since mid-2021.
Our primary focus has been on supporting families during the pandemic through various targeted campaigns and useful informational tools.
In September 2021, significant reforms were introduced to Germany’s parental allowance system, emphasizing increased time, flexibility, and part-time opportunities for parents. Recognizing the complexity of these changes, we crafted an emotionally resonant campaign to inform and engage diverse family structures, including heterosexual couples, same-sex partners, and single parents to be a bit more contemporary in terms of family definitions.
NEW POLITIC AL COM MUNICA TION CASE
Our messaging highlighted the importance of shared parental responsibilities and the benefits of the new regulations.
We placed a particular emphasis on encouraging fathers to take a more active role in family life, challenging traditional gender roles that had resurfaced during the pandemic.
The campaign utilized emotional storytelling to capture attention, followed by informative content detailing the advantages of the updated parental allowance. This approach successfully guided our audience to the family portal, where they could easily calculate their entitled allowance and access necessary application materials.
Through these initiatives, we have effectively communicated vital support services to families and individuals during challenging times, ensuring accessibility and engagement across multiple platforms.
SEE IT DIFFERE NTLY FROM NOW ON
The “See It Differently” campaign by Roche is a powerful initiative aimed at transforming the way ophthalmologists perceive and approach vision loss.
This campaign successfully blends scientific expertise with emotional storytelling, creating a compelling narrative that challenges outdated perceptions and highlights the importance of early diagnosis and innovative treatments.
At its core, the campaign leverages real patient experiences, expert insights, and immersive content to shift the conversation around ophthalmology. Rather than focusing solely on the clinical aspects of eye diseases, “See It Differently” emphasizes the human impact of vision loss, showing how timely intervention can preserve not just sight but also quality of life.
By doing so, it reframes ophthalmologists’ role—from treatment providers to proactive advocates for early detection and patient-centric care.
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A key strength of the campaign is its multi-channel approach, using videos, interactive content, and thought leadership pieces to engage medical professionals. Roche also collaborates with leading ophthalmologists and influencers in the field, amplifying the message through industry events, digital platforms, and targeted outreach.
What stands out most is the campaign’s ability to connect science with emotion. It doesn’t just present data—it tells stories that make ophthalmologists see their work in a new light. By challenging conventional thinking and fostering a more holistic, empathetic approach to patient care, “See It Differently” sets a new standard for medical engagement in ophthalmology.
This initiative strengthens Roche’s position as a pioneer in eye health innovation, reinforcing its commitment to scientific advancement and real-world patient impact Doing now what patients need next.
ONLY FOR THE TOUGHE ST DRIVERS
IBM iX Studios Berlin was the digital lead agency for Volkswagen Commercial Vehicles, and as well responsible for the “Spirit of Amarok” campaign—an international amateur 4x4 championship that stands as the only one of its kind with global status.
In this competition, qualifying teams from around the world take the wheel of a Volkswagen Amarok to compete for the title of top amateur off-road precision driving champions. Participants are selected through a rigorous process to represent their countries in the international finals, navigating a course designed by rally and track racing legend Sarel van der Merwe. The Amarok, a 100% German-engineered bakkie, serves as the vehicle for this challenge.
Our objective was to create an “Offroad Home” for fans worldwide, allowing them to engage with the event as it unfolded in the Kalahari, South Africa. To achieve this, we adopted a mobile-first approach, employing cross-media storytelling that spanned YouTube videos, Facebook Canvas Ads, and Insta
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Stories. We produced real-time content to provide an exclusive off-road adventure experience for thousands of fans at home. Our strategy included influencer partnerships and activation campaigns featuring Facebook Canvas Ads, GIF postings, and clips from offroad enthusiasts.
This comprehensive approach resulted in an average interaction rate of 5.3%, over 1 million YouTube views, and a combined following of 2 million on Facebook and Instagram.
The name “Amarok” is derived from ancient Inuit mythology, representing a giant wolf that symbolizes patience, strength, and determination—qualities we aimed to embody throughout the campaign. By leveraging our expertise in digital campaigns and daily touch content, we successfully connected with diverse target groups across various channels, delivering a cohesive and engaging experience that resonated with off-road fans globally.
The internet of things stood in the focus of the 360° communication for Hager Group, due to their innovative IoT Controller. Our primary objective was to demystify this complex product, making it accessible and engaging for both consumers and sales representatives.
The IoT Controller enhances smart home experiences by connecting to various internet services, It allows a comprehensive home automation, offering users a vast array of possibilities.
To communicate these capabilities effectively, we emphasized clear and transparent messaging. Recognizing that a single campaign couldn’t encompass the device’s full functionality, we focused on specific, concise service use scenarios tailored to individual user needs. This approach catered to both tech enthusiasts and customers seeking straightforward setup and quick usability, guiding them through personalized user journeys to ensure the product’s ease of understanding.
THE HAG ER INTER NET OF THINGS: IOT CASE
channels, users were directed to specialized content platforms featuring detailed scenarios. Here, they could explore the product’s applications, such as lighting control via Philips Hue, Sonos integration, and the functionality of IFTTT. An interactive configurator on the website allowed users to experience various scenarios firsthand, transforming the brand experience from showcasing the product itself to highlighting its extensive range of uses.
Our strategy encompassed both B2C and B2B communications. We engaged both through consistent communication design, branding, and visual storytelling at trade fairs and events. Immersive exhibitions of relevant scenarios enabled the brand to become an integral part of the target audience’s lives, rather than just a consumable product.
XTREME ENDURA NCE WITH XLION
In my role as Creative Director at IBM iX Studios, my team and I led developed a comprehensive social media campaign to promote MAN’s XLION equipment packages.
After strategic discussions with our client and in-house team, I conceptualized a campaign that drew parallels between the demands of a triathlon and the features of the XLION packages. Just as triathletes must balance power, efficiency, and precision across various disciplines, truck drivers face similar challenges in their daily operations. This analogy effectively highlighted the unique selling points of the XLION equipment.
We launched the campaign during the Bauma trade fair, where the new packages were unveiled to the public.
Utilizing digital channels, we re-engaged existing customers and showcased the advantages of the XLION packages to fleet managers and sales representatives.
Additionally, we acknowledged MAN’s extensive fan base—drivers who navigate diverse challenges daily— by celebrating them as the “Iron MAN of traffic.”
The campaign encompassed various social media platforms, including Facebook, Instagram, and YouTube, featuring content that resonated with our target audience.
By aligning the XLION equipment with the endurance and versatility required in a triathlon, we effectively communicated the value of the packages to both current and potential customers.
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As the Creative Director at IBM iX Studios, I played a strategic and creative key role in shaping the brand identity and its activation strategy for Volkswagen We, VW’s ecosystem of digital mobility services. Our mission was to create compelling narratives that not only informed but also inspired consumers and internal stakeholders, helping them understand the potential of a fully connected driving experience.
To achieve this, we developed a suite of content, including web commercials, Facebook Canvas ads, explainer videos, and interactive infographics. Each piece was designed to simplify complex technological concepts and present them in an engaging, user-friendly way. By leveraging visual storytelling, we made digital services like Volkswagen We more accessible and appealing to a broad audience.
One of the highlights of our campaign was the Volkswagen We activation film. This film showcased how IBM’s cloud-computing platform
MADE FOR US: VOLKS WAGEN WE CASE
seamlessly integrates with Volkswagen’s infotainment systems, enhancing personalization and connectivity for drivers. Through this, we demonstrated how Volkswagen We transforms everyday driving into a smarter, more intuitive experience, from in-car navigation to remote vehicle access. Additionally, our strategy involved internal communication initiatives aimed at securing buy-in from Volkswagen employees and leadership.
By blending creative storytelling with innovative digital solutions, we successfully positioned Volkswagen We as a forward-thinking, user-centric platform. Our work not only helped introduce these services to the market but also reinforced Volkswagen’s vision of becoming a leader in digital mobility. Through this campaign, we bridged the gap between cutting-edge technology and realworld user experience, making the future of connected driving more tangible and exciting.
The initiative “Know Your Limit” mainly consists of social media campaign and is driven by the German Federal Center for Health Education (BZgA). This program aims to educate the public on the risks associated with alcohol consumption, promoting healthier behaviors and personal responsibility. Our strategy focused on engaging younger audiences through platforms they frequent, such as YouTube, Instagram, Facebook, TikTok, Snapchat, and Jodel. We developed a variety of content tailored to each channel, including canvas ads, Instagram Stories, and unique videos for events like the Soccer World Cup. Additionally, we produced interviews with individuals affected by alcohol consumption, GIFs, animations, infographics, humorous polls, facts and figures, photo stories, and livestreams.
A key component of our campaign was the creation and management of two distinct informational web platforms: kenn-dein-limit.info,
KNOW YOUR LIMIT OF ALC OHOL CASE
experts, copywriters, and designers, we ensured that our messaging was both informative and engaging. Our efforts resulted in a significant impact, particularly among younger audiences, as evidenced by increased engagement and awareness metrics.
Through this campaign, we successfully conveyed the importance of responsible alcohol consumption, contributing to BZgA’s mission of reducing new illnesses and promoting early disease detection. By leveraging innovative storytelling and targeted content, we fostered a greater understanding of health risks and encouraged individuals to take responsibility for their well-being and that of others.
As Creative Director, I led the development of comprehensive 360° communication campaigns for Foot Locker Europe and its subsidiary brands. Our objective was to create adaptable campaigns that effectively communicated each brand’s identity across all channels, including PoS, print materials, digital platforms, and social media.
We meticulously planned photo and film shoots to ensure that the resulting content could be seamlessly integrated into various media formats, aligning with the overarching campaign strategy. This approach allowed us to derive individual activities, each with its own tailored strategy, while maintaining consistency with the overall brand message.
One of the significant challenges we faced was adapting content for a multitude of formats. For instance, footage captured in a 16:9 aspect ratio needed to be transformed into a 9:16 format for Instagram Stories. Additionally, preparing content for various 4K screens required careful
FOOTLO CKER EUROPE SEASON ALS CASE
consideration. Leveraging state-of-the-art cameras and 4K resolution drones with slowmotion capabilities, combined with well-designed and pre-produced design assets, we ensured that our content was suitable for all formats.
For Runners Point, we executed a 360° communication campaign that encompassed out-of-home (OOH) adaptations, social media campaigns, and digital out-of-home (DOOH) displays. Similarly, for Sidestep, we developed branded content tailored for their channels, ensuring that each piece resonated with their target audience.
Through these efforts, we successfully delivered dynamic and engaging campaigns that not only captured the essence of each brand but also effectively communicated their stories across all platforms. This comprehensive approach ensured that our messaging was consistent and impactful, regardless of the medium.
MERCED ES-AMG AND MV AUGUST A MOVE
In late 2014, Mercedes-AMG and Italian motorcycle manufacturer MV Agusta entered a long-term partnership, focusing on marketing and sales collaboration. This alliance aimed to leverage the strengths of both high-performance brands, combining AMG’s automotive excellence with MV Agusta’s motorcycle artistry.
As the Creative Consultant Automotive, I was tasked with developing a comprehensive communication campaign to highlight this partnership. The campaign encompassed a range of materials, including brochures, flyers, banners, posters, and out-of-home (OOH) assets. We also created digital content tailored for web and social media platforms, ensuring a cohesive message across all channels.
For the visual elements, we collaborated with Staud Studios in Stuttgart, renowned for their expertise in high-end automotive photography and CGI. Their proficiency ensured a seamless rollout of high-quality imagery.
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Additionally, we partnered with director Tibor Glage, who brought extensive experience in automotive cinematography. This collaboration enabled us to produce compelling video content across various European locations within a tight timeframe.
The culmination of our efforts was showcased at the International Motor Show (IAA) in Frankfurt, where CEOs Tobias Moers and Giovanni Castiglioni publicly presented the partnership.
Our campaign materials, including presentations, films, and interactive content, played a pivotal role in the exhibition stand, effectively communicating the synergy between the two brands. This comprehensive campaign not only highlighted the unique qualities of both Mercedes-AMG and MV Agusta but also underscored the potential of their collaboration in the high-performance automotive and motorcycle markets.
DIGITAL TRANSF ORMATI ON EXPL AINED
As the Creative Director at IBM iX Studios in Berlin, I spearheaded the “Staat Digital” campaign to demystify digital transformation for public sector leaders, administrators, businesses, and citizens. Recognizing the challenges they face in understanding digitized government processes, we introduced “Vater Smart,” a friendly digital guide designed to provide clear answers on public sector digitalization.
Our campaign commenced with a web film and targeted paid advertisements, featuring various snippets to engage our audience. We generated multiple posts that posed questions about digital transformation, leading users to a dedicated microsite. This evolving content hub featured Vater Smart, who appeared at local authorities to personally address inquiries from public service employees, offering comprehensive explanations on specific topics. This approach not only provided immediate value but also laid the groundwork for future theme-specific microcampaigns.
To ensure a holistic 360° communication strategy, we complemented the digital efforts with events at educational and professional fairs, thematic Twitter walls as installations, and a range of thoughtful giveaways.
These included coffee mugs, posters with humorous slogans, mouse pad instruction manuals, “Vater Smarties” candies, and USB sticks designed to resemble floppy disks. Additionally, in canteens, we distributed table mats featuring QR codes that directed users to specific content on the microsite, seamlessly integrating our message into everyday environments.
Through the “Staat Digital” campaign, we successfully provided an official source of assistance for understanding digitized government processes, making the concept of digital transformation more accessible and engaging for all stakeholders involved.
In an effort to captivate a younger audience and showcase the artistic potential of the Neoplan bus models, we launched the #movingART campaign.
Collaborating with Berlin-based tape art collective Klebebande, we transformed three of the buses— the Skyliner, Cityliner, and Tourliner—into mobile canvases, each adorned with unique tape art
These artfully designed buses toured three major German cities, serving as moving installations that challenged traditional perceptions of public
To maximize engagement, we documented the entire process, from the artists’ conceptualization and workflow to public reactions during the tours.
MAN BECOME MOVING CASE
This content was strategically shared across social media platforms, including Facebook, Instagram, Instagram Stories, YouTube, and various blogs and microsites, ensuring a cohesive and immersive experience for our audience.
The campaign not only highlighted the versatility and design of our Neoplan buses but also demonstrated our commitment to innovation and cultural engagement.
By integrating contemporary art with our vehicles, we successfully reached new demographics and showcased the dynamic possibilities within the realm of public transportation.
BRINGING IDEAS TO LIVE: EXHIBITION, EVENT
& POS
Auto Shanghai is one of the annual highlights for General Motors (GM). Recognizing GM’s legacy of engineering excellence and their emphasis on pleasure and passion—evident since their early models like the Buick Y-Job and the Roadmaster Riviera—I aimed to intertwine these elements with technological and socio-ecological themes.
To craft a compelling narrative, I identified six overarching themes that encapsulate GM’s automotive history. These themes served as the foundation for the exhibition’s visual identity and storytelling approach. Collaborating closely with Bellprat Associates, I developed a concept rooted in color and form coding, which seamlessly integrated into the architecture, wayfinding systems, and content presentation.
A standout feature of the exhibition was an installation created with renowned artist Paul Veroude, famed for his artful deconstructions of automobiles. This installation offered visitors an
GENERA L MOTO RS AUTO SHANG HAI CASE
The exhibition also boasted immersive showrooms, including the Bose Grand Theater—a panoramic cinema equipped with 3D sound—and a projection mapping space that showcased vehicle features across diverse terrains. These experiences required the production of a vast array of content in multiple formats and resolutions, from high-resolution LED displays to full panoramic animations and interactive projections.
Coordinating with various service providers, we orchestrated a multimedia experience that harmoniously blended architecture, art, design, and technology. This approach allowed visitors to engage deeply with GM’s innovations, leaving them with a lasting impression of the brand’s commitment to performance, progression, and passion.
I had the privilege of collaborating with the Volkswagen Group, contributing to various productions for major automotive events worldwide. These events included the Paris Autosalon, CES Las Vegas, NAIAS Detroit and more.
In partnership with esteemed media production companies I applied my expertise in conceiving, designing, and producing motion and real-time graphics. This collaborative effort was crucial, especially when integrating complex 3D productions for expansive LED installations, projection mappings, and a multitude of audiovisual assets for press conferences. One of the significant challenges we faced was the necessity for precise planning in content creation. Automotive events often require lastminute updates.
To address this, we leveraged real-time systems which offered substantial advantages in flexibility and efficiency. These platforms facilitated high-
VOLKS WAGEN GROUP WORLD EVENTS CASE
performance, complex visualizations and provided additional capabilities like motion tracking and gesture control. However, we had to balance these benefits against potential compromises in visual quality.
To achieve the best results, we strategically combined pre-rendered motion graphics with real-time content and generative design. This approach allowed us to create immersive 360° panoramas of 3D animated scenarios and projection mappings that showcased new vehicle functions interactively. Additionally, we integrated Picture-in-Picture (PiP) live streaming with prerendered sequences, enabling the exhibition content to respond dynamically to audience movement and behavior.
This collaborative and adaptive methodology ensured that the Volkswagen Group’s event communications were both innovative and responsive, leaving a lasting impression on audiences worldwide.
GLOBAL VOLKS WAGEN SHOW EVENTS
During my collaboration with Volkswagen, not just the group but also the brand itself, I focused on content production for major automotive events on the American and Asian markets.
In the U.S., CES and NAIAS demanded cutting-edge visual presentations that aligned with the nation’s tech-savvy and performance-driven automotive culture.
For CES, we developed high-impact motion graphics and real-time visuals to showcase Volkswagen’s advancements in autonomous driving, connectivity, and electrification. The challenge was to create content that felt as innovative as the vehicles themselves, seamlessly integrating real-time 3D graphics with interactive installations.
At NAIAS in Detroit, the focus shifted toward precision and grandeur, ensuring that press conferences and showroom presentations effectively highlighted Volkswagen’s latest models and technological milestones.
Developing comprehensive 360° communication campaigns that seamlessly integrated digital signage within retail stores was a challenge. So the objective was to create cohesive storytelling across all channels, ensuring that the brand’s visual identity resonated consistently from online platforms to physical store environments.
In our approach, we recognized the importance of engaging customers through dynamic in-store digital displays. These installations served as focal points, capturing attention and conveying product narratives effectively. By utilizing high-resolution screens strategically placed throughout the store, we were able to showcase seasonal promotions, new product launches, and event-specific content in real-time. This not only enhanced the shopping experience but also reinforced Foot Locker’s brand presence.
We ensured that all visual content was adaptable across various formats, from widescreen displays to vertical orientations suitable for social media
FOOT LOCKER STORES & SIGN AGE CASE
stories. This adaptability was crucial, especially when repurposing footage for in-store digital signage, where the content needed to maintain its impact regardless of the display dimensions. One of the challenges we faced was the rapid evolution of digital platforms and the necessity to keep content fresh and relevant.
State-of-the-art cameras allowed us to capture high-quality visuals that could be edited and optimized for various digital signage applications, ensuring vibrant and engaging displays that appealed to Foot Locker’s diverse customer base. Collaborating closely with the marketing and visual merchandising teams, we developed content that was not only visually appealing but also aligned with the brand’s messaging and promotional calendar. This synergy ensured that our digital signage solutions were both aesthetically pleasing and strategically effective, driving customer engagement and reinforcing brand loyalty within the retail space.
DEUTSC HE BANK FLAGSHI P STORE BERLIN
I had the opportunity to collaborate with Deutsche Bank on their innovative “Quartier Zukunft” project in Berlin, formerly known as Q110. This initiative aimed to redefine the traditional banking experience by integrating cutting-edge digital communication and creating a welcoming environment for clients.
A central aspect of my role involved developing and implementing interactive screens throughout the space. Utilizing beacon technology, these displays responded dynamically to clients’ interests and consultants’ areas of expertise, providing personalized content and enhancing the overall user experience. For instance, while clients waited, tablets offered tailored information about relevant products, and nearby monitors adjusted their content accordingly.
In addition to the interactive elements, I focused on aligning all digital content with the visual identity of Q110. This cohesive branding extended across various platforms, including high-resolution displays showcasing current social media content, ongoing
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campaigns, and other pertinent information. The goal was to create an atmosphere that was both pleasant and transparent, making the banking environment more approachable for clients.
Beyond the physical space, my work encompassed the adaptation of print campaigns for digital platforms such as websites, social media, in-branch digital signage, and digital out-of-home (DOOH) advertising. This cross-media approach ensured that Deutsche Bank’s messaging remained consistent and engaging across all channels.
A key challenge in this project was managing the complexity of banking products and presenting them in an accessible manner. By leveraging motion design and interactive media, I aimed to filter and prioritize information, delivering the most relevant content to users at the right time and place. This strategy not only enhanced user engagement but also facilitated a deeper understanding of Deutsche Bank’s offerings.
In 2015 DHL International decided to establish their Innovation Center near Cologne, Germany. This ambitious exhibition space serves as a platform for presenting DHL’s solutions portfolio, conducting trend research, and hosting workshops and events for customers and partners.
The center offers visitors an immersive experience into the future of logistics, encompassing themes of mobility, technology, and supply chain management.
My primary responsibility was to develop media installations and produce content that effectively communicated the company’s values and vision. This involved creating high-resolution films enriched with visual effects and motion graphics, tailored for large-scale screens within the exhibition. A significant challenge was the irregular arrangement of these screens, which required meticulous planning to ensure that the 8K resolution footage was optimally displayed.
THE DHL INNOVA TION CENTER EXPO CASE
Positioning typographic elements correctly was crucial to maintain clarity and impact, even when viewers were in close proximity to the installations.
Understanding that size and scale play a vital role in audience engagement, I paid close attention to the editing tempo and the placement of key visual components.
The objective was to convey DHL’s message effectively, ensuring that visitors could grasp the content’s essence even within a limited field of vision. This approach aimed to create an environment where spectators could gain insights into current social and economic trends, as well as delve into ongoing research and development topics pertinent to the logistics industry.
Collaborating on the DHL Innovation Center project allowed me to blend creative design with strategic communication, resulting in an interactive and informative space that reflects DHL’s commitment to innovation and leadership in the logistics sector.
INTERACTION & DESIGN FOR USERS’ ADVOCACY
VIDEO ON DEM AND SE RVICES OF ZDF
As Creative Director at ZDF Digital, I played a key role in developing and implementing ZDF’s first video-ondemand platform. Skoop was the working title under which we summarized all activities for the platform.
Our main goal was to create a seamless and engaging user experience that bridged the transition from traditional TV to digital media. Working closely with interdisciplinary teams, we designed Skoop’s visual identity and user interface (UI), ensuring intuitive navigation that allowed users to discover and access content effortlessly. Motion graphics and dynamic visuals enhanced the platform’s appeal, making it both functional and visually engaging.
A major focus was expanding traditional TV formats through digital media and new technologies. We introduced interactive features that allowed viewers to dive deeper into content and personalize their experience. One key innovation was the integration of second-screen applications, providing additional
information and perspectives alongside live broadcasts.
Our efforts positioned ZDF Digital as the primary expert for digital, technological, and social media strategies within the ZDF Group. We collaborated with channels such as ZDFinfo, ZDFneo, KiKA, Phoenix, 3sat, and Arte to ensure Skoop became the central platform for videoon-demand content across the network.
Developing Skoop required careful planning and execution to meet high user expectations. By blending creative design, technological expertise, and strategic communication, we created a platform that redefined the viewing experience and introduced audiences to a new way of consuming media.
Ultimately, my work on Skoop reflected a commitment to innovative solutions that supported the shift from traditional to digital media, offering users a richer, more interactive experience.
ARTE and ZDF collaborated on the ARTE Future platform, focusing on scientific, geopolitical, and sociopolitical topics. Our team at ZDF Digital was responsible for creating engaging content, including infographics, animations, and videos, to enhance the platform’s storytelling.
Our process began with thorough research and topic preparation, ensuring that each piece was informative and relevant.
To meet the demands of timely journalistic content, we developed a method for rapid motion content production. This involved using preproduced graphic assets combined with various shots of presenters, allowing for modular and versatile content creation. This approach was particularly beneficial for producing a large volume of content in both German and French.
Working with esteemed presenters like Claus Kleber required meticulous planning. We designed a shooting setup that maximized efficiency,
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enabling us to capture a wide range of usable footage in a compact timeframe. In postproduction, we utilized pre-designed 3D wireframe models of geographic elements and a variety of HUD elements. This strategy allowed us to quickly adapt and position these components, aligning them seamlessly with on-screen movements. As a result, motion graphics became less timeconsuming, and text elements could be swiftly adjusted as needed.
Our well-coordinated team of editors, motion designers, and technical artists worked collaboratively to maintain an optimal workflow. This synergy ensured that our content was not only visually appealing but also delivered promptly, meeting the high standards.
In summary, our work on the ARTE Future platform exemplified a harmonious blend of creative direction, efficient production techniques, and strategic content placement, resulting in an engaging and informative user experience.
DREISEC HSNULL CORPOR ATE PUB LISHING
As Creative Head at Saatchi & Saatchi Pro, I played a role in developing Deutsche Telekom’s first digital corporate publishing magazine, “Dreisechsnull” (360). Launched in mid-2010, this interactive platform aimed to enhance communication with small and mediumsized enterprises (SMEs) by providing valuable insights into IT and telecommunications trends.
Our primary objective was to create a multimedia-rich experience that combined journalistic articles with dynamic visual content. The magazine featured a variety of formats, including infographics, animations, and videos, to present complex topics in an accessible manner. A notable component was the bi-weekly Web-TV segment, offering concise updates on technological developments and opportunities relevant to SMEs. This format allowed for on-demand viewing, catering to the busy schedules of business professionals.
In addition to the digital platform, “Dreisechsnull” was complemented by a quarterly print edition with a circulation of 330,000 copies. This publication provided
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in-depth analyses and practical advice, reinforcing the content available online and ensuring a cohesive communication strategy across multiple channels.
Collaborating closely with Deutsche Telekom’s business customer center and partners like Blackberry and T-Systems, we ensured that the magazine addressed the specific needs of the target audience.
Our efforts focused on delivering content that was not only informative but also directly applicable to the challenges faced by SMEs in a rapidly evolving technological landscape.
The success of “Dreisechsnull” underscored the importance of integrating traditional and digital media to engage a diverse readership effectively. By leveraging interactive content and innovative presentation methods, we were able to position Deutsche Telekom as a thought leader and trusted advisor within the SME sector.
IBM PUBLIC SOLUTIONS WEBSITE AND LOCAL CUSTO MIZATION
I led the development of IBM’s digital services website for the public sector, creating a central platform to showcase IBM’s consulting expertise and technological solutions for government clients. Our goal was to communicate how IBM’s digital transformation services could help public institutions modernize, streamline operations, and enhance citizen engagement.
The website served as an entry point for government organizations seeking guidance on digital transformation. It detailed IBM’s consulting approach, highlighting key areas such as AI-driven automation, cloud computing, cybersecurity, and user-centric service design. My role was to craft a compelling digital experience that not only informed but also engaged decision-makers within the public sector.
To achieve this, I collaborated with strategists, UX designers, and content creators to structure the website around real-world public sector challenges. We developed interactive case studies showcasing IBM’s success stories, such as the modernization of the German Federal Ministry of Defence’s (BMVg) web presence and the digital transformation of the Deutsche Bundesbank’s online services. These case studies provided concrete examples of how IBM’s expertise translated into practical solutions for public institutions.
A key feature of the website was the integration of AI-powered content delivery. By leveraging IBM Watson, we enabled personalized recommendations and dynamic content updates based on user behavior, ensuring that visitors found relevant information efficiently. Additionally, we incorporated augmented reality elements for an immersive exploration of IBM’s digital solutions.
Through this platform, we positioned IBM as the leading digital transformation partner for public services, demonstrating our ability to build future-proof, secure, and efficient digital infrastructures. My work on the IBM digital services website helped bridge the gap between complex technological capabilities and the real-world needs of public institutions.
Let’s put smart to the work of public services!
MOTION TO COMMUNICATE EMOTION
IBM BUS INESS BY DESIGN BRAND FILM
The “Business Design” brand film was a project that aimed at articulating IBM iX’s unique approach to integrating strategy, creativity, and technology. This film was conceived to convey how we collaborate with clients to digitally reinvent their businesses, emphasizing our role as a global design partner.
The creative process began with a deep dive into IBM iX’s core values and mission. We sought to craft a narrative that not only showcased our technological expertise but also highlighted our commitment to human-centered design. The storyline was structured to demonstrate how we bridge the gap between innovative technology and meaningful user experiences, ultimately driving business transformation.
In terms of visual execution, we employed a blend of dynamic typographic motion graphics and 3D animations. This combination was designed to reflect the seamless integration of the digital and physical realms—a hallmark of IBM iX’s service offerings. The color palette and design elements were meticulously
chosen to align with IBM’s brand identity, ensuring consistency while also infusing a fresh, modern aesthetic that resonates with contemporary audiences.
Collaboration was a cornerstone of this project. Working closely with cross-functional teams, including strategists, designers, and technologists, we ensured that the film encapsulated the diverse expertise within IBM iX. This multidisciplinary approach enriched the content, providing a holistic view of our capabilities and the value we bring to clients.
The brand film has since become a pivotal asset in IBM’s communication strategy. It serves not only as a promotional tool but also as an educational piece, illustrating to potential clients and partners the transformative impact of combining business acumen with design thinking and technological innovation. It encapsulated iX’s ethos and showcased dedication to helping clients navigate the complexities of digital transformation through thoughtful, design-led solutions.
Collaborating with medipharma cosmetics, I was tasked with developing comprehensive 360° communication campaigns that seamlessly integrated content across various digital and traditional platforms. The primary challenge was to produce versatile content that maintained consistent brand storytelling and met diverse technological and regulatory requirements across multiple regions, including France, Russia, China, and Germany.
To address this, I implemented a modular production workflow. We began by identifying the essential components of our narrative—awareness (problem definition), product information (solution), and a clear call-to-action (CTA). This structure ensured that the core message remained intact, regardless of the platform or format. Understanding the importance of platform-specific content, we tailored our approach to fit various channels. For instance, creating concise, engaging snippets for social
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media platforms required a different strategy than developing content for in-store digital signage or traditional television commercials. Each piece was crafted to suit its medium while preserving the overarching brand message. During production, we utilized high-end 8K resolution cameras, enabling us to capture footage suitable for both motion and print media. By planning meticulously, we were able to produce a year’s worth of content in just a few days, featuring various models representing different products to appeal to a broad audience. Post-production focused on maintaining a homogeneous visual aesthetic, facilitating a smooth workflow and cohesive brand identity across all outputs. This unified look was critical in reinforcing brand recognition and trust among consumers.
In summary, my work involved creating adaptable, high-quality content that met the complex demands of modern marketing.
MERCED ES ME FOR YOU & EVERY ONE
During my tenure at IBM iX Berlin, I led the content department in developing digital communication components for various high-profile projects, including the “Mercedes me” platform. This initiative aimed to enhance the connection between Mercedes-Benz and its customers by providing personalized digital services and experiences.
Our team collaborated closely with Mercedes-Benz to create engaging content that seamlessly integrated with the “Mercedes me” platform. We focused on developing user-centric narratives and interactive elements that enriched the overall customer experience.
This involved producing a range of multimedia content, from still images and motion graphics to interactive web features, all designed to align with the brand’s identity and resonate with its audience.
In addition to the “Mercedes me” project, our work at IBM iX encompassed a variety of digital creations across multiple sectors.
We partnered with clients such as the German Federal Ministry of Defence and the Deutsche Bundesbank to revamp their digital identities, ensuring that complex information was presented in an accessible and user-friendly manner.
Our approach combined strategic insight with creative execution, leveraging emerging technologies to deliver innovative solutions tailored to each client’s unique needs.
A significant aspect of our work involved exploring new technologies to enhance user engagement. We utilized IBM’s Watson AI to generate and visualize real-time content, providing dynamic and personalized user experiences. Additionally, we incorporated augmented reality into exhibitions, allowing users to interact with digital representations of products and services, thereby bridging the gap between physical and digital touchpoints.
In summary, my role at IBM iX was centered on leading the development of digital communication strategies and content that not only met but exceeded client expectations.
Through a blend of strategic planning, creative innovation, and technological integration, we successfully transformed traditional digital infrastructures into modern, engaging platforms that fostered meaningful connections between brands and their audiences.
While studying at the Film Academy BadenWürttemberg, I embarked on a project to explore the impact of high-definition television (HDTV) on visual storytelling. The advent of HDTV in Europe marked a significant shift, bringing cinema-quality visuals into domestic spaces.
Recognizing Bang & Olufsen’s pioneering role in merging avant-garde design with cutting-edge technology, I saw an opportunity to align “Vis À Vis” with their Beovision TV series. The objective was to craft a television commercial that not only highlighted the technical prowess of their products but also encapsulated the lifestyle and sensuality they embody.
This endeavor aimed to demonstrate that technology, when artfully designed, transcends functionality to become an object of desire.
The creative process involved adapting the “Vis À Vis” concept to emphasize the unique selling propositions of Bang & Olufsen’s offerings. By
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focusing on the seamless integration of form and function, the commercial sought to dissolve the boundaries between viewer and image, creating an intimate, face-to-face experience with the content.
This approach was intended to resonate with audiences on an emotional level, positioning the Beovision series as not just a technological upgrade but a lifestyle enhancement.
This project was a pivotal learning experience, reinforcing the importance of aligning brand identity with technological innovation. It underscored the potential of high-definition media to transform consumer perceptions and interactions with home entertainment systems.
Through this endeavor, I honed my ability to create compelling narratives that bridge the gap between advanced technology and human experience, a skill that continues to inform my creative direction in the industry.
SCIENTI FIC TELE VISION IN NEW LOOK
The comprehensive redesign of “Nano”, the daily science magazine broadcast on 3sat, was one of my first projects at ZDF Digital. This project aimed to modernize the program’s visual identity, making it more engaging and reflective of contemporary scientific discourse.
The redesign process began with an in-depth analysis of “Nano’s” existing brand elements and audience perception. Recognizing the need for a fresh and cohesive visual language, we focused on creating a design system that seamlessly integrated with the show’s content while appealing to a diverse viewership.
Central to the new visual identity was the development of dynamic motion graphics and on-air design elements. We introduced a vibrant color palette and sleek typo-graphy to convey a sense of innovation and curiosity. The motion design components were crafted to enhance storytelling, providing visual cues that guide the audience through complex scientific topics.
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Collaboration played a crucial role in this endeavor. Working closely with producers, editors, and technical teams, we ensured that the new design elements were not only aesthetically pleasing but also functional within the broadcast environment. This interdisciplinary approach facilitated a smooth integration of the redesigned visuals into the live production workflow.
The successful rebranding of “Nano” extended beyond on-screen graphics. We also revamped promotional materials and digital assets, ensuring consistency across all platforms. This holistic approach reinforced the program’s identity, making it more recognizable and accessible to its audience.
Reflecting on this project, I am still proud of how the redesign revitalized “Nano’s” presence in the competitive landscape of science journalism. The updated visual identity not only attracted new viewers but also enhanced the overall viewing experience, aligning with ZDF Digital’s mission to innovate and elevate broadcast media.
CONNECTING REAL LIFE WITH ENDLESS VIRTUAL OPPORTUNITIES
EMOTION-DR IVEN LIVE GEN ERATIVE ARTI FICIAL INTELLI GENCE
At IBM iX, I spearheaded innovative projects that harnessed IBM Watson as an AI to transform live presentations into immersive, sentiment-driven experiences.
I envisioned a system where real-time audience emotions could directly influence the visual narrative of a presentation. By integrating IBM Watson’s sentiment analysis capabilities, we developed a tool that measured audience reactions and generated dynamic images on the fly.
My role was to blend cutting-edge technology with creative storytelling. We captured live sentiment data during presentations—whether from social media feeds or direct audience input—and fed this information into the IBM Watson engine.
The AI analyzed the data and, based on the prevailing emotions, generated corresponding visuals that were projected during the presentation. This seamless fusion of data and design allowed the imagery to shift
with the presentation’s storyline.
The resulting experience was an engaging, interactive performance that resonated deeply with viewers, turning passive observation into an active, shared journey.
Reflecting on this work, I’m proud of how it pushed the boundaries of traditional presentations. It demonstrated the powerful potential of AI in creating dynamic, emotionally responsive content and reaffirmed my belief in the transformative power of merging technology with human-centric storytelling.
VIRTUAL EVENTS ALL OVER THE GLOBE
In 2020, the COVID-19 pandemic fundamentally altered the landscape of live events, necessitating a swift pivot to virtual and hybrid formats. I embraced this challenge by collaborating with Siemens Mobility to develop innovative digital live communication strategies that seamlessly blended real and virtual elements in real-time.
Our primary objective was to craft immersive experiences that transcended traditional event boundaries.
We recognized that technology should not only serve a functional role but also enhance the emotional resonance of the event. To achieve this, we designed a “virtual ballroom” in partnership with HL Studios, creating a dynamic space that combined audiovisual components to engage participants fully.
Understanding the heightened expectations for digital events, we focused on delivering high-quality, infotainment-style presentations. This approach ensured that the content was both informative and
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captivating, maintaining audience interest throughout. We employed advanced media components, strategically arranged to create a cohesive and compelling narrative that aligned with Siemens Mobility’s brand identity.
A significant aspect of our strategy involved fostering interaction and a sense of community among participants. We integrated interactive features that allowed attendees to engage directly with the content and speakers, transforming passive viewers into active contributors. This participatory model was essential in mitigating the potential detachment inherent in virtual events.
Reflecting on this project, I am proud of how we turned unprecedented challenges into opportunities for innovation.
By leveraging technology with a human touch, we redefined the brand experience for Siemens Mobility, setting a new standard for digital live communication in an increasingly virtual world.
“iX Play” was an innovative augmented reality (AR) application designed to seamlessly blend real and virtual environments. This project aimed to engage users through an interactive experience that not only entertained but also provided practical utility.
The core concept revolves around a real-time 3D puzzle game. Users are tasked with locating and assembling fragmented pieces of the IBM iX logo within their physical surroundings. Upon successful completion, the assembled logo acts as a portal, transporting users into a virtual representation of an IBM studio. This immersive environment is livestreamed, allowing users to navigate a 360° virtual space by moving their smartphones, effectively merging two parallel worlds.
Originally conceptualized as an engaging feature for visitors at events like dmexco, iX Play was designed to enhance the waiting experience for attendees not currently engaged in discussions. Collaborating closely with technical artists at the
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IBM iX Studios in Berlin, we developed this AR game using Unity 3D, ensuring a seamless and responsive user experience.
Recognizing the challenges attendees face in navigating crowded events, we expanded the application’s functionality to serve as a wayfinding tool. By integrating practical navigation features, iX Play assists users in efficiently locating and reaching their desired booths or areas within event venues. This dual-purpose approach not only captivates users through gamification but also addresses real-world needs, enhancing overall event engagement.
On the development of iX Play, I am proud of how we harnessed AR technology to create an application that seamlessly integrates entertainment with practical utility. This project exemplifies the potential of immersive technologies to enrich user experiences in both virtual and physical spaces.
TELEKOM TURNS MORE INTER ACTIVE
While working with Telekom, I could show my talent in developing interactive presentations that redefined our approach to corporate communication. My role was to transform traditional slides into dynamic, immersive experiences that effectively conveyed brand values and technological innovations.
I began by rethinking the way information was presented, focusing on integrating live data, real-time visualizations, and interactive elements that allowed presenters to engage directly with the audience. Collaborating closely with cross-functional teams of designers, technologists, and content strategists, we crafted custom interfaces that not only looked striking but also functioned seamlessly in live settings—from press conferences to internal strategy sessions.
One of the primary challenges was to balance sophistication with usability. I needed to ensure that the presentations communicated complex technical insights in a clear and engaging manner, without overwhelming the audience. By adopting a modular
design approach, I created flexible templates that could be tailored to various events and updated effortlessly, ensuring consistent brand messaging across all platforms.
The interactive presentations incorporated elements such as live social media feeds, data visualizations, and real-time content updates. These features provided audiences with a richer, more participatory experience, turning passive viewers into active participants. The result was not just a series of visually appealing slides, but an integrated digital storytelling experience that made complex information accessible and engaging. And the presenters could navigate them by using their gestures through Xbox Kinect.
Reflecting on this project, it showed how leveraged technology could elevate Telekom’s communication strategy. It was a rewarding challenge to bridge the gap between cutting-edge technology and effective storytelling, and it reinforced my belief in the transformative power of digital media in corporate communications.
EXPERIMENTING NEW THINGS AS ARTISTIC EXPLORATION
AFRICA LIGHTA REAL GRAY ZONE
In my project Africa Light / Gray Zone, I embarked on an exploration of the profound interplay between light and shadow, using both film and photography to delve into the multifaceted narratives of African landscapes.
The film allowed me to capture the ever-changing moods of natural light as it played across diverse terrains, creating a visual dialogue that oscillates between hope and hardship.
I aimed to portray Africa not just as a backdrop, but as a living, breathing character where every ray of light and every deep shadow tells a story of resilience and contrast.
Parallel to the film, I developed a series of photographic works that distilled the essence of these dynamic scenes into singular, timeless moments. Each photograph was carefully composed to highlight the delicate balance between illumination and obscurity, capturing fleeting instances of beauty and tension.
I focused on using natural light as a narrative tool, allowing its unpredictable quality to reveal the hidden textures and emotions of the environment.
This dual approach—merging moving images with still photography—enabled me to create a layered storytelling. The film offered a continuous, evolving narrative that immersed viewers in the rhythms of the landscape, while the photographs provided moments of reflection, inviting the audience to pause and engage with the deeper subtleties of each scene.
Reflecting on Africa Light / Gray Zone, I am proud of how this project challenges conventional visual storytelling. It stands as a testament to my commitment to exploring and expressing the complexities of human and environmental experiences through the transformative power of light.
During my time at the Film Academy BadenWürttemberg, I immersed myself in the world of film production, where I discovered the unique power of still photography to capture the very soul of a project. While working on various film productions, I dedicated myself to documenting not only the final product but also the creative journey behind the scenes. I found that every set, every lighting setup, and every moment of raw emotion held its own story waiting to be told.
My photographic work during these productions was driven by a desire to freeze moments of spontaneous creativity and technical brilliance. I was captivated by the interplay of light and shadow, which allowed me to capture the dynamic energy of the set—whether it was the focused intensity of an actor in character, the intricate dance of shadows across a meticulously designed set, or the quiet camaraderie of a crew in the midst of their craft. Using high-definition equipment and innovative techniques, I strived to
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create images that resonated with the immediacy and emotion of the moving narrative.
One memorable project pushed me to explore the boundaries of high-resolution imagery further. I experimented with light manipulation and composition to capture images that were as evocative as the film itself, enhancing the cinematic experience with moments frozen in time. This process deepened my understanding of the filmmaking process and reinforced my belief in the power of visual storytelling.
Every photograph I captured is a tribute to the collaborative spirit of filmmaking—a fusion of technical precision and artistic expression. It is through these images that I continue to celebrate and share the behind-the-scenes magic that makes each production unique.
AWARDS
