TRAN NGUYEN HONG NGOC_104084011_DIA30003_ASSIGNMENT 3_FINAL BUSINESS REPORT

Figure 1.

DIA30003: INTERIOR ARCHITECTURE ENTREPRENEURSHIP AND PROFESSIONAL DEVELOPMENT

ASSIGNMENT 3

FINAL BUSSINESS REPORT FOOD & BEVERAGE

STUDENT NAME: TRAN NGUYEN HONG NGOC

STUDENT ID: 104084011

Swinburne University of Technology School of Design Bachelor of Interior Architeture (BH-DESINA) Student Name NGUYEN HONG NGOC TRAN (104084011) DIA 30003 Interior Architecture Entrepreneurship & Professional Development Assignment 3: Business Report Semester 2, 2022 All rights reserved No part of this publication may be reproduced or transmitted any form or by means electronic or machanical, including photography; recording or any other information storage and retrieval system without prior permission in writing from Swinburne University of Technology.

Declaration of Originality and Copyright Unless specifically, correctly and accurately referenced indicated above, the publication and all other material in this publication is the original creation of the designer submitting this assignment as part of their coursework for DDD30013 Publication Design. While every effort has been made to ensure the accuracy, the publisher does not under any circumstance accept any responsibility for error or omission.

CONTENT Introduction Designer profile Future context Context introduction Into the distance future: Speculating the world in 2043 Into the near future: Trend Thesis Existing competitors: Case studies Business competitors: General description Business competitors: Value proposition analysis Competition analysis Strategic implications Proposed business identify Visioning your design firm in 2043 Positioning yourself in 2043 Proposed business development Target client / User persona Value Proposition Canvas Business Model Canvas Business desirability Business feasibility Business viability Conclusion Personal learnings Seminar discussions Final reflection References

Figure 2.

TINA TRAN

Tina Tran is a third-year interior design student and also a director of T.N Studio, specializes in designing and creating interior spaces that are both functional and aesthetically pleasing, as well as creating and carrying out objectives by selecting and integrating futuristic aspects into space.

Figure 2.

Figure 3.

INTRODUCTION Restaurants, bars, catering businesses, and other associated services are all part of the food and beverage industry. In the future, the F&B industry is continually changing and adjusting to the interests and trends of the consumer, pushing its interior design to a new level. The F&B industry has advanced by using interior design as part of their branding and marketing strategy for their target clients. Although the rising market demands for personalisation, sustainability, and technology integration are all too familiar, these trends will probably take even more dramatic turns in the future as the physical, psychological, and technological limits of interior architecture are pushed to unimaginable heights.

This report will focus on how T.N Studio, an interior architecture firm, will be approaching these emerging trends and turn them into business opportunities Our studio aims to create spaces that respect the environment and the comfort of people, while concentrating on sustainability and optimizing technology integraation for the interior design.

SPECULATING THE FUTURE 2028

2033

VR AND AR INTERGRATED IN DINING EXPERIENCES

GREEN TECHNOLOGY AND SUSTAINABILITY INITIATIVES

Virtual reality (VR) has brought dining experiences to a new level with unique memories through interactive storytelling during meals.

VR technology also offers customers an immersive journey to explore the space before visiting in person.

The F&B industry is seeing an increase in demand for environmentally friendly practises, and technology is a key enabler of sustainability initiatives.

Augmented reality (AR) is revolutionizing the way we interact with menus. By using smartphones or AR glasses, we can visualize dishes in 3D, see detailed nutritional information, or watch videos showcasing the preparation process.

From energy-efficient appliances to smart lighting systems, green technology is helping to reduce the carbon footprint and create a more sustainable interior space.

By adopting sustainable practises, we can also attract eco-aware customers, making ourselves stand out in the F&B market, and contribute to a greener future.

IN 2043 2038

2043

EMOTIONAL DETECTING AND VOICE-ACTIVATED ASSISTANTS

ROBOTICS AND AUTOMATION

In order to accurately identify how consumers are feeling about the service, brain signal, audiovisual, and body language sensor technologies are merged into the physical installations of a F&B structure.

In order to improve the consumer experience, the interiors can then use this information to alter colours, lower lights, provide customised music, etc.

For designers: Shortening project times and promoting more creative discovery through the use of specialised automatic techniques. This helps designers in easily finding how colors, patterns or styles can be can integrated into projects, significantly saving time, money, and manual labour but still giving a perfect visualisation of the client’s needs based on the data entered into the system.

Voice technology makes interactions easier, expedites service, and gives customers a more interesting experience. Voice can be used to take orders, answer common questions, provide suggestions, or even change lighting and music.

For F&B industry: From food preparation to service, automation is revolutionising many facets of the F&B industry. Robotic chefs are getting more and more popular since they can prepare specific dishes or automate repetitive jobs. Robotic waitstaff can move around crowded areas while bringing orders to tables, while automated bartenders can prepare and serve drinks with regularity and accuracy.

TREND THESIS The F&B industry is a consumer-centric industry where most trends are focused on selling a product or service. By exploring and researching the current trends in the F&B industry, it can be seen that the main future trend is the incorporation of various technologies such as robotics, digital systems, and AR/VR in spaces like cafes and restaurants. These technologies not only make things more convenient for business owners and consumers, but they also provide a more interactive, sense-engaging experience , thus better showcasing the products and attracting consumers.

The integration of automated robots in the F&B industry can improved customer experiences by ensuring consistent food quality. Even a partial involvement of automated robots in the kitchen has lightened the load of chefs in certain F&B establishments whether by preparing ingredients or cooking simpler dishes for customers in buffets. This paradigm shift in the food industry, through the leverage of automation and customization can allow the industry to better meet the evolving demands of their growing customer base in a more sustainable way.

Besides that, stimulating senses in dining experiences through AR/VR and various interactive design elements does more than just create a unique experience for the customer. By ensuring that all senses are engaged, restaurants have an opportunity to make a lasting impression on customers and connect their brand positively to everyone.

After all, customers would always want to make sure that their time and money spent can be more meaningful and memorable. This is the reason why engaging all their senses from the moment they are introduced to a brand can lock in loyalty and increase revenues.

Overall,we forecast that the F&B industry would be trending toward a more high-tech-integrated industry, with robotics, digital systems, and AR/VR used to provide convenience and a sensory engaging experience.

CASE STUDIES

Business competitors: General description

Le House Le House is an interior design, architecture and construction company headquartered in Vietnam. The company is always aiming for sustainable design and enhancing human interaction with space.

Atelier INDJ Atelier INDJ is design studio that has unbridled approach to experimentation & technology as they implement such elements into spaces. This gives the space a futuristic look and allows users to have an interactive, sensory engaging experience in the space.

IlmioDesign IlmioDesign is design studio that has design approach based on the idea of meeting the physical (spatiality, comfort, functionality) and spiritual (beauty, aesthetic, harmony) needs of the people who inhabit them. This allows users to have a memorable experience in the space.

In2 Concept In2 Concept is a design studio that has design approach taken inspirations from natural elements and reflect the value and culture of a specific country. This gives their projects a sense of natural sensory in terms of feelings and experience.

Area-17 Architecture & Interior Area-17 Architecture & Interior is an international design firm with partners all around the world. Their design philosophy is rooted in the Italian design culture to provide clients with innovative design solutions.

CASE STUDY 1: Le House

Product:

The strength of Le house in design in F&B, Hospitality, Residential houses,...

Their project usually use raw materials which bring a natural vibe in the interior space.

Indochine style is their strongest aspect.

Price:

Le House usually customizes bespoke furniture and decorations which have higher prices. Often design for high-end retail store, luxurious restaurants etc., so the prices should be higher than the other companies

Promotion: Usually will give discounts to customers if they do large scale projects.

Place:

Based in Vietnam, they often invite the customers to their private showroom which allow customers to see many different types of materials samples, furniture etc.

People:

Le house’s staffs have great skill and creativity mind in work.

Many different teams work in different aspects ( achitects, interior, construction,...)

CASE STUDY 2: Atelier INDJ

Product:

Provides design services in F&B / Hospitality fields, Exhibition/ Set design, Retail, Installations/Pavilion/Art works, Workplace.

They often include interactive installations / futuristic elements in the spaces they design, making the space more interesting.

Polymath approach which allows for remarkable solutions from unexpected places.

Price:

While different projects have different price ranges, a lot of their projects seem to be on a higher price point.

Promotion: They mostly promote their services through their website and social media Their website reflects their technological / futuristic design style Won various awards Place:

While they mainly operate in China, the founders are of European and Antipodean background, so they do have some international projects as well.

People:

Their employees hail from various backgrounds such as architects, interior designers, furniture designs, artists etc, allowingthem to have more diverse design styles

CASE STUDY 3: IlmioDesign

Product:

Providing design services in residential houses, F&B, hotels, restaurants, offices & retails Providing impressive interior and architectural space with interactive design elements and installations.

Their design often deal with the integration of visual components.

Price:

No specific price can be found but depending on the workload and the materials used for their projects, the price should be on a high price point.

Promotion: Mainly promote their projects through their own website and social media Their website gives customers more understanding about the company by reflecting their visions and design thinking Place: Based in Spain. But physical barriers do not mean to them as they have international connection of partners to meet the needs of each project, enriching it with their personal People:

Their employees are a mixed collective of architects, industrial designers, interior designers and graphic artists. Thanks to this mix of views, synergies and disciplines, they enrich each project that they undertake.

CASE STUDY 4: In2 Concept

Product:

Providing design services in residential houses, F&B, hospitality fields.

Their projects often take inspirations from natural elements and reflect the value and culture of a specific country Their projects often has a mixture of many styles and the designer’s own feelings but still meet the requirements of the owner.

Price:

Most of the projects deal with natural and sustainable materials let the price focused on mid-range price points.

Promotion: Their projects are mostly promoted through their website & social media.

Promote interviews published on various press media Place:

Based in Vietnam

People:

Their employees are likely a family, who share knowledge, expertise and design talent, who work together to solve design problems and who are focused on consistently adding world-class projects to an ever-expanding porfolio

CASE STUDY 5: Area 17 Architecture

Product:

Provides design services in Retail, Hospitality, Office & residential fields. Mechanical & electrical engineering services are also provided.

Design philosophy deeply rooted in Italian culture Create innovative solutions based on cultural, aesthetic, operational and marketing needs.

Price:

While they have projects of various scales, the company is located in a few countries, it can be seen that their price would be in the mid-high price points.

Promotion: The company and projects are mostly promoted through their website & social media.

Press media such as magazines also feature their works Place:

There HQ is in Florence, Italy. However, they also have offices in China, Hong Kong and Ecuador, and a media lab in Sassari, Italy.

People:

They have staff from various cultural backgrounds.

Designers mostly have an architecture background, and they also have in-house engineers for mechanical & electrical works.

COMPETITOR ANALYSIS

HIGH PRICE

Area 17 Architecture & Interiors IlmioDesign

Atelier INDJ Le House

LESS TECH/INTERACTIVE DESIGN

MORE TECH/INTERACTIVE DESIGN

In2 Concept

LOW PRICE

VISIONING DESIGN FIRM KEY RESOURCES Adaptability

Trustworthy

Uniqueness & Personalization

Creating flexible and transformative F&B design that can adapts with the high-tech environment in the future and meets the changing needs of clients at any time,

Developing strong connections and relationships with clients that allow for open and honest conversation.

Creating highly unique and creative design solutions associated with latest technology that can personalize each client and enhance their own identity.

CORE PURPOSES Offering transformative design solutions that represent and enhance the client’s brand identity and value. thereby strengthening the firm’s image in public’s eyes.

Communicating with clients in a respectful and positive manner will help them feel open and willing to share.

Providing unique experiences that create long-lasting effects and raise customer loyalty as well as pushing the F&B industry outside of its comfort zone with latest innovative technology

Taking advantages of the implementation of AI, VR & AR technology, automation and robotics, we are challenging to create a transformative, adaptive and more personalised design solutions that can respond to the emerging trends with latest technology and meet each clients’ requirements.

We aim to create spaces that respect the environment and the comfort of people with the application of high-tech design, providing a much more livable world for our generation and the next generations.

VISION STATEMENT

IN 2043 Highly personalised and unique F&B interior design solutions that meet client requirements and introduce new technological elements into spaces to create an immersive experience.

WHAT HOW

WHY

To provide an interactive and unique dining experience as well as sustainable and innovative designs for clients

By including the latest technology into our designs, creating harmonious tech-integrated spaces; while also attempting to understand the complex diversity of human needs and keep up with emerging trends.

Figure 4.

UNIQUE SELLING PROPOSITION T.N Studio expertises in creating unique immersive dining experiences and personized designs for the F&B industry by optimizing the use of virtual and digital technology while designing an interior space, providing a high-tech, sustainable and comfortable space for customers.

Our main goal is to create a transformative, adaptive and more personalised design solutions that can respond to the emerging trends with latest technology and meet each clients’ requirements.

We achieve this goal through developing trust in the designer-client connection by learning about the client’s preferences and background and designing not just for but alongside them.

The time spent understanding the client is how we can be efficient with the remainder of the process, avoiding unnecessary delays. We will then express our clients’ desires in the design using cutting-edge technology that can suit our clients’ demands down to the smallest details.

Figure 5.

POSITIONING PRACTICE

SWOT ANALYSIS

- Attention to details in terms of design strategy, documentation and budget planning

- Limited design experience may cause potential clients to seek out higher-profile companies.

- Good patience with clients’ needs and concerns

- Ability to verbally express the ideas

- Great attitude towards challenge and failure - Open minded and willing to learn new things

- Not confident to complete things without guidance or approval from someone higher up

- Awareness on green and sustainable design

- Be affected by own personal design aesthetics

S

W

O

T

- Opportunity to explore and learn new interests and specialties in the industry.

- The advancement of technology is uncertain and requires time to develop.

- New technology: AI, VR, AR, and other hardware and software, will enhance and shorten the design development process Clients are increasingly more interested in unique, transformative and sustainable designs that attract customers, optimizing and strengthening market position.

- Firms with more experience and better portfolios might compete for clients.

- People may prefer more experienced designers - People are sometimes sceptical of new ideas

More reputable interior architecture firm Uncertain technology that requires time to develop.

Competitor service offerings or prices

Clients’ choices and decisions Connection with materials suppliers

Changing in trends Selection of new innovative technology

Attention to details

Supplier issues Idea and concept development

Workflow

and

strategies

Personal design aesthetics Ability to deal with challenges

L

O NTR

CO

E

NC

LUE

INF N

ER NC

CO

AGENCY OF CONTROL

Patience and open minded

SOCIAL

ECONOMICS

- Rising living standards have prompted people to seek out more unique and personalised F&B experiences that go beyond the basics.

- Increasing rental costs force business owners to consider less expensive locations or sharing a space with another company.

- Better education and health consciousness have led to consumers becoming more conscious of their dietary consumption.

- Rising inflation rates, which prompts an increase in the minimum wage, are likely to result in the less need for workers in digitally transformed industries.

TECHNOLOGY - Developing technology that can detect people’s emotions, needs, and thoughts can help the evolution of adaptable designs.

- The intergration of AI, AR and VR has created an immersive dining experiences to customers

POLITICS - In order to maintain a sufficient amount of employment, the government may impose restrictions on the digitalizing LEGAL

- The use of powerful software and modelling engines speeds up the design process.

New regulations and policies being made about sustainable design practices.

ENVIRONMENTAL

With the application of complicated technological installations used in built environments, safety regulations are required ,

- The intergration of AI, AR and VR has created an immersive dining experiences to customers - The attempt for sustainable designs prompts business owners to look for alternatives where reduced carbon-footprint designs could attain the same efficiency and performance.

STEEPLE ANALYSIS

ETHICAL - Cultural appropriation must be taken into account, - Another ethical change that will have an influence on business is the urge for everyone to be more environmentally friendly. People who believe they have an ethical responsibility to protect the environment may be more likely to use a design service that can provide sustainable design.

POSITIONING PRACTICE

Figure 6.

CLIENT PERSONA 1 THOMAS

Straight-forward, Ambious, Considerate

Bio Age: 31 Occupation: Food influencer and restaurant owner Thomas has many years of experience working and collaborating with many well-known companies and websites. He is going to start a new food chain which represents a high-tech brand.

GOALS

PAINS

Thomas aims to create a food chain that represents a high-tech brand which includes various experimentation elements by integrating installations.

He intends to take advantage of this opportunity to enhance the company’s image and popularity as a food influencer.

Despite his wide knowledge about food, Thomas is still learning about the F&B world and what would be advantageous to his endgoal. At the same time, he is unfamiliar with 3D modelling and how to create his visions.

PERSONALITIES

BRANDS

Introvert

Extrovert

Logic

Emotional

Judging

Perceiving

Analytical

Creative

CLIENT PERSONA 2 SARAH

Thoughtful, Resourceful, Reliable Bio Age: 27 Occupation: Chef Sarah is a female chef who has worked at numerous restaurants, despite her youth and experience. She is going to try a new experimentation by launching her own personalized F&B company.

GOALS

PAINS

Sarah wants to create a distinct, unique, but approachable brand. She would like her space to be transformable, immersive and interactive, allowing individuals to interact with one another.

Sarah knows what she wants for her brand design, but she is not sure how to effectively communicate and visualise her ideas. She has never been in control of a business before, therefore she is unfamiliar with the process of working with a designer.

PERSONALITIES

BRANDS

Introvert

Extrovert

Logic

Emotional

Judging

Perceiving

Analytical

Creative

BRANDS

Creating strong brand identities through design

Ensuring both functions and aesthetics in the design

Design personalized or customized furniture & fittings for tech-integration VR walkthroughs Providing memorable experiences for customers

Adaptive and flexible design that are transformable

Ensuring the sustainability in the design GAIN CREATORS

Innovative solutions based on customer constrains & needs PRODUCTS & SERVICES Design style taking advantages from the latest innovative technology Green & sustainable design Highly personalized design

VALUE PROPOS

PAIN RELIEVERS

Maintain contact & discuss with customers regularly

Provide several concepts for customers to choose based on their budget

Design the space and experience based on customer’s business concept

Integrate the use technology and interactive design elements into space

Good design layout showing the space’s main style and concept that differs them from others

Providing unique & memorable dining experiences to customers

Meeting the physical and spiritual needs of the people who use them

Providing good service and dining experience

Ensuring greenery & sustainability in space Ensuring customer’s satisfaction & loyalty

Developing memorable and unique experience for the customers

SITION CANVAS

GAINS

Lack of expertise

PAINS

CUSTOMER JOBS

Reducing costs and gain profits by including technology Express their ideas to designers

Limited time & budget Do not know how to utilize the space

Keep up with emerging trends

Not certain about what type of design, materials, colors,...

Lack of understanding in design style & concept

Difficult to integrate technology and robotics aesthetically in the space

BUSINESS MODEL CANVAS

BUSINESS FEASIBILITY

BUSINESS VIABILITY

KEY RESOURCES

COST STRUCTURE

Design Team 3D Software Access Facilities

Office Rent Software Subscription Facilities & Maintainence Materials & Equipments Employee Cost

KEY PARTNERSHIP Equipment Suppliers Content CreatorsFacilities Programming And Coding Chef & Culinary Professionals Developers KEY ACTIVITIES Effective Marketing Strategies Connection With Suppliers Problem-solving From Client Partnership With Culinary Experts

REVENUE STREAMS Product Sales Commissions Design Services and Consulting

BUSINESS DESIRABILITY CUSTOMER RELATIONSHIP

CHANNELS

One-on-one Support Long-lasting Co-design

Word-of-mouth Recommendations Partnership With Industry Experts (Indirectly) Online (Directly)

CUSTOMER SEGMENT

KEY PROPOSITIONS

Chef & Culinary Professionals Restaurants Owners

Unique Design Strategies Labors and Resources Dining Experience and Brand Identity Enhancement

BUSINESS FEASIBILITY KEY RESOURCES Design Team

3D Software Access

Facilities

Creative, expertise and capable of delivering high-quality services.

Graduated from different backgrounds (such as: architects, interior designers, furniture designs, artists, etc), allowing them to have more diverse design styles.

Rhino, Revit, 3dmax, Sketchup, Lumion, Enscape, Vray,...

Reliable office space to work in, with strong computers to ensure the design process runs well.

KEY PARTNERSHIP Equipment Suppliers

Programming And Coding Developers

Get competitive pricing, avoid queues, and get unique updates on new materials and availability

In order to ensure the high-tech design installations to operate and run smoothly

Content Creators Connect with content creators of platform focusing on design, F&B and tecnology, pusing the design services to potential clients

Chef & Culinary Professionals Establishing strong connections with chefs and other food industry experts to gain feedbacks on F&B design layout and functionality layout

KEY ACTIVITIES Effective Marketing Strategies

Problem-solving From Client Consultant

To advertise the firm’s services by using a variety of marketing strategies. Running social media and websites to reach potential clients.

To advertise the firm’s services by using a variety of marketing strategies.

Understand what the clients need in order to create a design that fits their expectations.

Connection With Suppliers

Partnership With Culinary Experts

Maintain a network of suppliers with expertise in the F&B sector, allowing to keep track with changes in prices and avaibility.

To gain expertise experience and knowledge and put it into action to make sure the final design meets the clients’ requirements in terms of branding, operation and culinary vision.

BUSINESS DESIRABILITY CUSTOMER RELATIONSHIP One-on-one support

Long-lasting

Co-design

Utilizing comprehensive communications with each client to fully understand their goals, prerequisites and brand identity for their F&B establishment. After that, the design teams can deliver the ideas and transform them into a well-design structure

With such high-tech-integrated design, it is necessary to provide regular check on the products and continuing support for any upcoming adjustments.

Keeping communication with customers before, during and after the design process which would enhance the client’s trust with the business and gain more loyal clients in the future.

Opportunities to involve customers in product development and decision-making by allowing them to contribute ideas and input, provide feedback, or select from a choice of possible options.

CHANNELS Word-of-mouth Recommendations By ensuring the quality and satisfaction on every design product or serice, we will encourage a positive word-of -mouth to be spreaded from from old to new potential clients.

Partnership With Industry Experts (Indirectly) Developing connections with chefs, culinary professionals, or other bloggers, reviewers that specialize in F&B industry and technology. These potential people can introduce clients about the studio’s values and recommend them to the design studio.

Online (Directly) Use website and social media platforms to publish feedbacks from past clients, display the designs and feature regular updates on projects which will draw in new potential clients. Also, running digital advertising on these platforms will gain attention of public about brands, products, services, and ideas which can get more customers and sell more products.

KEY PROPOSITIONS Unique design strategies

Labors and Resources

Providing creative and unique interior design concepts that meet the functional and aesthetic needs of clients.

Using high-quality materials associating with professional designers to provide sucessful high-tech design services and products.

Dining Experience and Breand Identity Enhancement Ensuring that all senses are engaged, restaurants have an opportunity to make a lasting impression on customers and connect their brand positively to everyone.

CUSTOMER SEGMENT Chef & Culinary Professionals People with high skills and experience in the F&B industry and want to launch their own brand and business.

Restaurant Owners People who already own a restaurant and want to try starting a new food chain with new techintegrated design, reflecting the high-tech brand.

BUSINESS VIABILITY COST STRUCTURE Office Rent Software Subscription Facilities & Maintainence Materials & Equipments Employee Cost

REVENUE STREAMS Product Sales Income from selling own interior products such as furniture

Design Services and Consulting Payment from clients who received design services consulting, including in-person design, purchasing, project management and installation.

Commissions Commissions from the purchase of supplies, furnishings, and equipment

CONCLUSION The interior design industry, or the F&B industry in particular, is going through a significant transformation, thanks to AI, AR, VR, robotics and automation. These advancements are transforming the way designers operate and the services (or products) they provide to their customers.

T.N Studio is leading the way in integrating these technologies into the industry, offering a range of automation and high-tech services that improve the design of any space in both functionality and aesthetics. Partnering with T.N Studio is a wise decision as we provide accessibility to cutting-edge technology that can distinguish our business from other competitors and draw in more customers.

SEMINAR DISCUSSIONS WEEK 1 What do you want out of this unit?

I want to gain knowledge related to business which is different field from my major. I also want to learn the basis of how to start a successful business which somehow will be useful to me in the future.

What are the opportunities for interior architects in your given topic?

I believe that the food and beverage (F&B) industry is changing more quickly than it has in the past, particularly because consumers are now more interested in the experience that comes with eating than just a full stomach.

Should interior architects be aware and design for future trends? Why or why not?

My opinion is “Yes”. Being awared and designing for future trends are important if you want to lead a business. Because it helps designers to create a space that can meet their clients’ needs as well as the industry’s future trends.

WEEK 2 What do you think is an interior architect’s value proposition to their clients?

I think an interior architect’s value proposition is to offer customers a full range of design services that satisfy their requirements, improve their quality of life, and increase the value of their space in both functionality and aesthetics.

Do you think we as an industry need to strengthen the architect’s value in the public’s eye?

Why or why not?

It is absolutely “Yes”. We still need to strengthen the architect’s value in the public’s eye by emphasising their works and contributions to society. By that, architect will continue providing a much more creative and sucessfull design to our lives.

WEEK 3 What value do interior architecture firms provide their clients, and is this value unique?

Interior architecture firms provides their clients an functional and visually beautiful environments that match their individual needs and preferences. Each firm has a different advantage, which they will utilise to create a unique value associated with their brand.

Is it important for interior architecture firms to analyse their competitors? Why or why not?

Yes, is it important for interior architecture firms to analyse their competitors as competitors always have some sort of advantages over you in some aspects. By analysing the competitors and learning what they are doing, firms can define their strengths and weeknesses, which is then be used to- provide solutions to gain more potential clients.

How can interior architecture firms establish themselves apart from their competitors?

Interior architecture firms establish themselves apart from their competitors by providing unique and personalized services that stand out from their competitors. They should establish their own brand identity and popularity in the industry and comprehensively focus on their best services (or products) and make that the selling point of their firm.

WEEK 5 Do you think interior architecture firms need to have a long-term vision? Why or why not?

It is definitely “Yes”. Interior architecture firms need to have a long-term vision as in the future it is maybe highly dependent on technology, an area that is always evolving and developing. It would be challenging to stay up to date with changes in the industry without a long-term vision.

Should interior architecture firms update their visions regularly, or maintain one for the entirety of the business?

I think it should be a mix of both. By updating their vision regularly, they are able to adapt to emerging trends and technology, foresee market changes, and develop long-term plans and strategies. However, by maintaining one for the entirety of the business, their core value, goal and style will be clearly delivered.

WEEK 6 Do you think clients remunerate interior architecture firms’ value appropriately? Why or why not?

I think it depends on specific situations. Because most of the clients are looking for services How can interior architects better communicate their value to prospective clients?

Prospective clients can discover a company’s values through marketing strategies. It is the easiest way to reach to potential clients by providing the firm’s distinctive and unique selling point. that are “high quality, low cost”, but they do not know about the challengings that designers have been facing to bring that sevices to them.

WEEK 7 What is Positioning and why is it important?

Positioning is the way how clients feel and evaluate a brand compared to other competiors. It allows a service (or product) to stand out from on the maket. Positioning is important as it establishes a distinctive identity for a brand which will easily be regconized by clients.

What does a good business positioning look like?

A good business positioning will show the business’ main missions and visions, which is unique and distinctive, making the business stand out from other competitors.

WEEK 9 Do you think interior architecture firms have different business models or do most firms use the same generic business model? Why do you think so?

I think interior architecture firms will use the same generic business model because they are all in the same industry. There should be some different points between different firms, but in general, they share the same generic business model as a foundation.

How can interior architecture firms strengthen their business model to stand out from other interior architecture firms?

I think interior architecture firms can strengthen their business model to stand out from other interior architecture firms by providing a unique value proposition that emphasizes their advantages and makes them stand out in the industry.

FINAL REFLECTION I believe this unit has given me a great understanding of how interior architects should take into account a variety of factors when launching a firm and trying to make it successful over the long run.

All in all, the process of creating a business proposal taught me valuable lessons about the complicated world of business strategy and planning. Through this experience, I learned the importance of research, analytical thinking, effective communication, and problem-solving abilities. By using these abilities in my work, I might be better able to create business proposals that are competitive and welldeveloping in the future.

REFERENCES Figure 1. Adobe Stock & Flash (n.d.). In stock.adobe.com. https://stock.adobe.com/au/611854213 Figure 2. Adobe Stock & LabirintStudio (n.d.). In stock.adobe.com. https://stock.adobe.com/au/608528728 Figure 3. Adobe Stock & VicenSanh (n.d.). In stock.adobe.com. https://stock.adobe.com/au/577231558 Figure 4. Adobe Stock & Oleksandr (n.d.). In stock.adobe.com. https://stock.adobe.com/au/616930719 Figure 5. Adobe Stock & VicenSanh (n.d.). In stock.adobe.com. https://stock.adobe.com/au/577231549 Figure 6. Adobe Stock & DNY3D (n.d.). In stock.adobe.com. https://stock.adobe.com/au/636677624