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A BRAND STRATEGY & MAKEOVER PART OF THE REDESIGN PROJECT OF THE MEDIAVIEW NEWSPAPERS BY TIMOTHY HARTRIDGE

RESPECT FOR BRAND HISTORY CREATING IDENTITY COHESION & CONTINUITY ACROSS THE GROUP


THE HA STRA OF S TO TEGY MA THE RETAI FOR KIN ORI N T A B G S GIN HE RAN EN AL V FAM DM SE I & P ISUAL LIAR L AKE OV O RO I D O VID ENT K & ER E A ITY FRE , W FEEL SH HILE LOO K.

A BRAND STRATEGY & MAKEOVER


A BRAND STRATEGY & MAKEOVER

Branding Strategy

BUSINESS CARD

Paul Ellmers Sales Manager

respect for brand history

M. 0459 255 520 E. paul.ellmers@newcastlepost.com.au

ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE

ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE

THE WESTERN

THE WESTERN

WEEKENDER

WEEKENDER

identity cohesion WITH COMPLIMENTS SLIP

continuity across the group

ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE

THE WESTERN

WEEKENDER

Creates confidence & brand loyality

With Compliments

EMAIL SIGNATURE

THE WESTERN

WEEKENDER

ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE

WWW.WESTERNWEEKENDER.COM.AU

TYPEFACES: Adobe Devanagari

RESPECT FOR BRAND HISTORY CREATING IDENTITY COHESION & CONTINUITY ACROSS THE GROUP

Futura Std Medium

Futura Std Heavy

Arial is the Sans Serif font used by Google's Gmail


THE HA STRA OF S TO TEGY MA THE RETAI FOR KIN ORI N T A B G S GIN HE RAN EN AL V FAM DM SE I & P ISUAL LIAR L AKE OV O RO I D O VID ENT K & ER E A ITY FRE , W FEEL SH HILE LOO K.

A BRAND STRATEGY & MAKEOVER


A BRAND STRATEGY & MAKEOVER

Branding Strategy

BUSINESS CARD

Paul Ellmers Sales Manager

respect for brand history

M. 0459 255 520 E. paul.ellmers@newcastlepost.com.au

ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE

ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE

identity cohesion WITH COMPLIMENTS SLIP

ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE

continuity across the group

Creates confidence & brand loyality

With Compliments

EMAIL SIGNATURE

ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS NEWCASTLE, LAKE MACQUARIE, HUNTER COMMUNITY LIFE STYLE

WWW.NEWCASTLEPOST.COM.AU

TYPEFACES:

Helvetica Neue LT Std 95 Black

RESPECT FOR BRAND HISTORY CREATING IDENTITY COHESION & CONTINUITY ACROSS THE GROUP

Futura Std Medium

Futura Std Heavy

Arial is the Sans Serif font used by Google's Gmail


THE HA STRA OF S TO TEGY MA THE RETAI FOR KIN ORI N T A B G S GIN HE RAN EN AL V FAM DM SE I & P ISUAL LIAR L AKE OV O RO I D O VID ENT K & ER E A ITY FRE , W FEEL SH HILE LOO K.

A BRAND STRATEGY & MAKEOVER


A BRAND STRATEGY & MAKEOVER

Branding Strategy

BUSINESS CARD

Paul Ellmers Sales Manager

respect for brand history

M. 0459 255 520 E. paul.ellmers@newcastlepost.com.au

ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE

ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE

identity cohesion WITH COMPLIMENTS SLIP

ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE

continuity across the group

Creates confidence & brand loyality

With Compliments

EMAIL SIGNATURE

ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE

WWW.INNERCITYWEEKENDER.COM.AU

TYPEFACES: Nexa Bold & Nexa Light

RESPECT FOR BRAND HISTORY CREATING IDENTITY COHESION & CONTINUITY ACROSS THE GROUP

Futura Std Medium

Futura Std Heavy

Arial is the Sans Serif font used by Google's Gmail


A BRAND STRATEGY & MAKEOVER

Samples of the branded email Signatures that provides an individual identity of each newspaper masthead and their message while still remaining loyal to the company group.

Email Signatures

RESPECT FOR BRAND HISTORY CREATING IDENTITY COHESION & CONTINUITY ACROSS THE GROUP

Branding strategy  

Part of the redesign project of the Mediaview newspapers

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