Building Tomorrow Standard Guide

BUILDING TOMORROW Visual Standard Guide

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BUILDING TOMORROW Visual Standard Guide

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“Old friends pass away, new friends appear. It is just like the days. An old day passes, a new day arrives. The important thing is to make it meaningful: a meaningful friend ­— or a meaningful day.” ­— dalai_lama institution lineage

CONTENTS NEW VISIONS 1.1 Our New Logo

P10-13

1.2

1.5

Logo System

Incorrect Logo Usage

P14-15

P26-27

1.3 Logo Variation

P16-21

1.4 Clear Space

P22-25

EXTENSIONS

VISUAL STANDARDS 3.1 Diagram

2.2

2.1 Identity Color

P32-33

P42-49

3.2

Identity Typeface

Future Extensions

P34-37

P50-71

Logo Variations

NEW VISIONS

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Our New Logo

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Our New Logo The new logo combines a graphic element and a word mark – either vertically or horizontally. The graphic element is an abstract derivation from the hexagon shape. Here, three gaps broken break the hexagon to form three open spaces, which represent the three directions of the Lionel Industry; building, collaborating, and exploring. The capital letter ‘L’ located in the center of the hexagon and the head and the feet connect with the edge of the open segment, maintain the integrity of the graphic shape. The ‘L’ typeface based on the old typeface used as the sign on the old train which is reminiscent of the Old Lionel Train.

The current word mark is based on the font ’Bender’.

We always employ original logo files, and the logo may not be altered in any way. The logo is always set in a single color.

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Symbol

Wordmark

+ Old typeface on the train

Honey comb

Our new logo combines a old typeface marked on the train and honey comb, represent the respect to the history and exploring the advance of future.

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Logo System The new logo will have three different versions which can be displayed depending on the media. Each version will be display based on scale, material of reproduction, and context.

Symbol Symbol with wordmark Vertical Symbol with wordmark Horizontal

Symbol

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Vertical logo

Horizontal logo

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Logo Variation In order to ensure the logo is recognizable, the logo must be displayed at a size large enough to read the logo type and the logo marks.

10M

HORIZONTAL LOGO

VERTICAL LOGO

SYMBOL

MARKS

1M

5cm

1cm

0.5cn

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ON DARK AND COLORED BACKGROUNDS

There will be instances when the logo will be used on a dark or colored surface. Anytime the logo faces a color background, the Lionel logo vision will use white color instead.

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Clear Space A LOGO needs to be flexible enough to be incorporated across different media. This flexibility depends on the restrictions you impose on it. Keeping this idea in mind, Lionel’s new logo will have a clear defined area that must be respected in all cases to ensure an appropriate display of the logo.

Before

Origin font: Bender

After

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The Lionel symbol has clear space that surrounds it. The space is equivalent to the radius of the big hexagon of the logo.

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Incorrect Logo Usage The logo must always be used in its original and unaltered form: no 3-D effects, drop shadows, gradients, distortions, etc. We do not use any additional boxes, graphic elements or busy backgrounds.

No 3-D effects

No drop shadows

No drop shadows

No indistinct contrasts

No distortion

No rotation

No additional boxes

No busy backgrounds

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Each generation goes further than the generation preceding it because it stands on the shoulders of that generation. You will have opportunities beyond anything we’ve ever known.

Ronald Reagan American politician actor 40th President of the United States

Identity Typeface

V I S UA L S TA N DA R D

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Color

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Identity Color Use of the corporate color Our key corporate color is Lionel Height Blue, Lionel Orange and Lionel Beneficial Gray.

LIONEL Main Brand Colors

Lionel Orange

Lionel Height Blue

CMYK

0,75,100,0

CMYK

100,25,25,0

CMYK

0,0,0,10

RGB

255,64,0

RGB

0,132,169

RGB

236,236,237

HEX

#e85d0f

HEX

#0083a8

HEX

#eceded

Pantone 172 C 2028 U

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Pantone 2209 C 2185 U

Lionel Beneficial Gray

Pantone 663 C 7541 U

LIONEL Supporting Colors

Lionel Classical Blue

Unknown Black

Lionel Space Gray

CMYK

90,65,35,20

CMYK

20,10,10,80

CMYK

20,10,10,35

RGB

24,76,107

RGB

72,76,79

RGB

156,163,167

HEX

#174c6a

HEX

#484b4e

HEX

#00bfbf

Pantone 2377 C 295 U

Pantone 7540 C 546 U

Pantone 2209 C 2185 U

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Identity Typeface Our primary typeface is Panton, it is characterized by excellent legibility in both web and print design areas, well-finished geometric designs, optimized kerning, excellent web-font performance and legibility etc.

Inspired by the classic grotesque typefaces, Panton has his own unique style expressed in perfectly softened geometric forms. Giving New Lionel a clean simple presence that is iconic is our main goal. The round, tech, and modern feel of Panton with ITC Benguiat font which typeface is also used for the TV show title “Stranger Things.�

ITC Benguiat gives the feeling of enigmatic, old and futuristic.

ITC Benguiat is a serif typeface designed in 1977 by Brooklyn-born type designer and letterer Ed Benguiat. The design was inspired by the Art Nouveau movement and features a large x-height and high-waisted capitals.

A

PANTON BOLD & PANTON SEMIBOLD

Abc

AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*()

Abc

AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*()

Abc

AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*() 35

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A

PANTON LIGHT & PANTON THIN

Abc

AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*()

Abc

AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*()

Abc

AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*() 36

A Abc

ITC BENGUIAT

ITC BENGUIAT ITAILC

AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*()

Abc

AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*()

Abc

AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*() 37

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Future Extensions

EXTENSIONS

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Diagram

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Diagram KE Y ELEMENTS

1. Module Building

18. Touch Sensory Documentary

2. Lionel Robot

19. Lionel Lab

3. Lionel Smart Toys

20. Lionel Expedition

4. Lionel Construction Company

21. Lionel Lecture

5. Lionel Web Series

22. Lionel + LEGO

6. Neighborhood House

23. 3SL

7. Mentorship Building

24. Lionel Memory

8. Lionel Scholarships

25. Lionel New School.

9. Comb Structure

26. Online Teaching Class.

10. Lionel Furniture

27. Smart Architecture Biennial

11. Lionel Art

28. House Evolutionary

12. Fort at Home

29. Game in Real 30. Lionel Shelter

13. Lionel Urban Space 14. Nature Hunting 15. Make your Own Shoes 16. Lionel Medical 17. Mind City

Lionel Research Center

Lionel Entertainment 44

Lionel New School

Indoors

5

12 16

20

3 22 26

15

28

23

25

24

2

19

17

4

9 29

27

Physical

Virtual

14

13

6

18

10

1

30

7

8

11 21

Outdoors

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Lionel Entertainment 1. Module Building (Building Using 3d Technology Let’s the user create modules themselves by 3D printing, using these modules to create spaces with their friends.

2. Lionel Robot Lionel Robot is the product that Lionel Industry made. Our goal is let bot help users with unnecessary work.

3., Lionel Smart Toys Lionel smart toys are not the common toys. It focuses on inspiring children’s communication skills, such as teamwork.

4., Lionel Construction Company Lionel Construction Company is committed to sustainable architecture.

5, New Home This is a Youtube channel that focuses on teaching people the vast range of possibilities they have when they use Lionel Tools. Having videos on repairing broken hardware or redesigning their homes, Lionel makes knowledge accessible to those who dare to do more.

11. Lionel Art People can enjoy night life at Lionel Research Center, use their facilities and get more knowledge in relaxing way.

12. Fort at Home Instead of the classical fort made with sheets, Lionel offers modeled pieces to build your play area, which is more fun and creative.

15. Make Your Own Shoes.

Lionel works with Nike to create affordable individual shoes that support your body type.

18. Touch Sensory Documentary A documentary about the functionality different tools that effect our brain, giving us a new understanding of these implements.

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22. Lionel + LEGO When Lionel + LEGO work toether, we use the LEGO models with the Lionel technology to create a new way to play.

27. Smart Architecture Biennial This event will be held twice a year, exploring the new sustainable live space. and how new tools could change our living space. Participants attend the lecture from the Outstanding contributors in this field, and a symposium during the event.

28. House Evolutionary When Lionel + Disneyland, work together, we will create a land that our audiences can see future environments created by us. We also provide costumers with products to take home.

29. Game in Real Lionel + G5 Entertainment bring the virtual city to life by using new tools and technology .

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Lionel Research Center 7. Mentorship Building This is a service that covers tech kid’s interests, finding teachers who can give them guidance.

9. Comb Structure Comb Structure is a service that supports people who want to build something, but don’t have enough tools. People can find these tools around their neighborhood, sharing and collaborating while making new friends. In this new space you can borrow as well as share books and tools for your next creation while you help others make theirs.

13. Lionel Urban Conference This Conference is held by Lionel Research Center, It is focusing stainability environments building. How to use Graphene to build industries around our lives, and educate young adults how important the environment is.

16. Lionel Medical Program disability helping people with disability use Lionel technology

17. Mind City (Building Using Virtual Technology) These workshops allow students to explore and build cities by using their minds to create virtual spaces, let them understand the basics of the architecture building process.

19. Lionel Lab We provide scientist grants along with participation with a 3 month virtual accelerator program to learn, build and explore together.

24. Lionel Memory We proudly present the “Lionel Memory Storage” the memory of your loved one that will be kept forever, storing the words they want to tell you, and passing on the next generation wisdom they collected in their lifetime.

30. Lionel Shelter Lionel Shelter: Sustainable and affordable shelters specially designed for those who live in parts of the globe where natural disasters are more likely. Preserving knowledge, to preserve wisdom, to preserve life.

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Lional Deluxe Shelter Facilites: Equipped with the best of Lionel Technologies, Luxurious spaces and supplies for years along with everything needed to create food and water inside, the most selected ones will survive doomsday like royalty.

Lionel New School 6. Neighborhood House Starting from the community, building environments by collaboration from volunteers, such as rebuilding your garden, playground or cleaning public spaces.

8. Lionel Scholarships This is a scholarship program for students who have the potential to unlock new key findings for building environments.

10. Lionel Furniture Your chance to meet up with furniture designers to bring your old furniture back to life and create new pieces.

14. Nature Hunting (VR & Physical) Young adults can explore organisms in their natural habitat, as well as looking further into their microscopic world with the use of Virtual Reality.

20. Lionel Expedition Building a professional talented team to work on future experimentals. based on user experience.

23. 3SL 3D print + Sketches (kids) + Product Design 3SL is a private learning program, we provide members these opportunities for younger generation in your family. The program has different fields specialist to help the students to create a real product by their sketches.

25. Lionel New School.

We support educators around the world to use new teaching tools, who want to provide learners with a new experiences. These are good opportunities to engage educators and students in a formal way to study.

26. Online Teaching Class(Tools) We create an online live learning class to introduce new tools to target audiences.

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Lionel Research Center Lionel Memory Center Have you ever missed your loved ones who have passed away?

The ones that you spent quality time with and were your light in the darkest day? Sometimes you just need to see them hear from them or get advice on a hard day and you find yourself looking around with no one to speak to? I proudly present the “Lionel Memory Storage” the memory of your loved one that will be kept forever, storing the words they want to tell you and passing on to the next generation wisdom they collected in their lifetime.

Those we love don’t go away, they walk beside us everyday. Unseen, unheard but always near. Still loved still missed, and held so dear.

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Lionel Research Center Comb Structure Comb Structure is a service that supports people who want to build something, but do not have enough tools. People can find these tools around their neighborhood, sharing and collaborating while making new friends.

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Lionel Research Center Fort at Home Instead of the classical fort made with sheets, let kids flip roles with their role to parents and immerse themselves in the experience of being a Captain of a Ship. Lionel offers modeled pieces to build yours, which is more fun and creative.

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Lionel Research Center Lionel Shelter Lionel Shelter: Sustainable and affordable shelters specially designed for those who live in parts of the globe where natural disasters are more likely to occur. Preserving knowledge, to preserve wisdom, to preserve life.

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Lionel New School 3SL Building Using 3d Technology 3D print + Sketches (kids) + Product Design 3SL is a private learning program that provides members with an opportunity for the younger generations in your family. The program has a different fields specialist to help the students to create a real product based on their sketches.

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Lionel New School Nature house hunting (Virtual Reality & Physical) We let our audience use Virtual Reality to explore natural organisms living spaces.

It also lets people find organisms living spaces in purpose with education. The Camp Binding Family allows members to explore the nature in the nature space with knowledge, educating parents first, then children.

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Lionel New School We support educators around the world through the use of Virtual Reality through providing new teaching tools, so that learners can have new experiences. These are good opportunities to engage educators and students in a formal way to study.

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Lionel Entertainment Lionel Robot Lionel Robot is a product made by the Lionel Industry. Our goal is for the bot to help users with unnecessary work.

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Lionel Entertainment Lionel Pods Lionel has created the most spacious, technologically advanced, safe and sustainable sleeping PODS on the market. Found not only in such public spaces as airports, but also in workplaces where employees can have the most refreshing naps.

Lionel works with those sustainable designers who create sleeping pods for public spaces or living spaces allowing more people to experience living in the pods.

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Lionel Entertainment Lionel Art People can enjoy night life at Lionel Research Center, use their facilities and get more knowledge in a relaxing way.

Education is the passport to the future, for tomorrow belongs to those who prepare for it today.

Lionel Industries will produce that passport for you.

All content for Assembling tomorrow was collected, conceived, writ ten and designed by Timo Wang www.timowang.com timowangcn@gmail.com

DESIGN CONSULTATION Hunter Wimmer, GR 604 Nature of Identity Academy of Ar t University COPYRIGHT @2016 TIMO WANG The images in this book are used in accordance with the Creative Common License. This book is a non- commercial work produced as a student project for educational purposes, and as such is considered a derivative work under the Fair Use Clause of U.s. Copyright Law.