Lovin' Life After 50: Phoenix - Feb. 2017

Page 17

...from page 16 in Peru, they want to go to the Galápagos Islands, they want to visit a lot of UNESCO (United Nations Educational, cientific and Cultural rgani ation world heritage sites,” Stege says. “And when a tour or cruise provider can include those types of activities, we’re seeing a higher growth in markets where people can really get up close and personal with the land they’re visiting. Princess and Carnival and Royal Caribbean and Celebrity, they all are focused on this now. The key thing they’re marketing in response to demand are intimate, upclose, personal adventures for their clients. It used to be all about the ship. But now they’re doing more and more on the land portion.” Altruism or false David and Carol Porter run a travel agency out of their Scottsdale home that caters to mature travelers, and the couple does a lot of traveling themselves. David Porter counters the perception that vacationers over are flocking to book trips centered on a higher purpose than mere recreation. e re finding that oomers and

seniors are not looking for altruistic travel as much as the media likes to think,” he says. “Sure, a certain segment of the Boomer travel world does these types of trips, but we find that these trips are generally booked through a specific group. For example, we attend a large church with 12,000 members. Hundreds and hundreds are taking missionary trips, but they are booked through the church by travel agencies that focus solely on that type of travel. So, this travel does exist, but we don’t see it. e find travelers very interested in culinary, wine, and certainly learning and visiting other cultures,” he adds. “But we see very little that might be considered eco, endangered, global warming or any of those other popular topics in the press. If you asked the bulk of our clients why they travel, they would answer, ‘To broaden our understanding of the world, see sights that we’ve always dreamed of, and as a reward for our decades of hard work.’ We’ve never had one person call and say that they want to plan a trip for primarily altruistic reasons. The closest we see to that is, ‘I want to go to Cuba before McDonald’s gets there.’”

Betsy Donley in Peru.

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February 2017 : : Lovin’ Life After 50 : : page 17


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