Beverages & Food Processing Times March 2015

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8th-9th Oct. 2015, Expo Centre - KTPO

Whitefield, Bangalore, Karnataka

For Participation Call or email Tel: +91-22-28555069 / 8689979988 info@indianicecreamcongress.in

After naming in “Make in India” initiative Govt. forgets Food Processing Industry

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ndustry has been getting some or the other benefits in every budget though it has never been sufficient, but budget 2015-16 budget has been quite a disappointment for t h e f o o d processing i n d u s t r y. T h e ''Make in India'' initiative had made everybody in FPI hopeful that this industry will be treated the way IT industry had been candy-flossed in the past and would be the next blue eyed boy for the Modi government. The food Industry did presume huge plans in this budget, if not subsidies or grants then some road map for the industry was definitely

some excise duty shockers for this industry.

expected on which it could pan at least next five years. Unfortunately nothing of that sort happened in budget 2015-16.

Excise duty on “waters, including mineral waters and aerated waters, containing added sugar or other sweetening matter or flavored” falling under Chapter sub-heading 2202 10 has been increased from 12% to 18%.

After meticulously going through the budget speech, I found that the universal word ‘Food’ was mentioned just in one place - “Exemptions to transportation of ‘food stuff’ by rail, or vessels or road will be limited to transportation of food grains including rice and pulses, flours, milk and salt only.

Transportation of agricultural produce is separately exempt which would continue”.

Amusingly no scheme has been indicated for the food processing, agro processing, dairy or seafood, etc. in this budget.

And the biggest shocker for FPI is, “As per the General Budget 2015-16, there are 31 schemes to be fully sponsored by the Union Government, 8 schemes have been delinked from support of the Centre and 24 schemes will now be run with the changed sharing pattern. National Mission on Food processing is one of them.

Conversely Shri Jaitley further raised excise duty from 12 % to 15 % on sacks and bags of polymers of ethylene other than for industrial use. He further introduced an enabling provision to levy Swachh Bharat cess at 2 % or less on all or certain services if required. Apart from general penalties of raising service tax from 12.36 to 14 percent budget has

FMCG industry is also left on its own, no focus towards retail as an industry, no customs duty incentives for most consumer durables and FMCG, no steps to increase consumption among consumers, no tax benefits for e-commerce players no, clarity on GST implementation, apart from the date of implementation, which is April 2016.

Shri Ranglal Jamuda Assumed Charge as Secretary, Ministry of Food Processing Industries Shri Ranglal Jamuda assumed charge as Secretary, Ministry of food Processing I n d u s t r i e s , Government of India today. He succeeds Shri Siraj Hussain, who has been transferred to M i n i s t r y o f Agriculture and Cooperation.

An officer of the Indian Administrative Service, belonging to the 1981 Batch (Odisha), Shri Jamuda was earlier Special Secretary, Department of Agriculture and Cooperation, Government of India since 31st December, 2014. Prior to that, Shri Jamuda was Additional Secretary in Department of Agriculture and Cooperation. In a career spanning over 34 years, he has held several important posts at different levels in the cadre and also in the Government of India.

Tamil Nadu has potential to lead India in food processing, says IICPT

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amil Nadu has the potential to be the food processing capital of India, Dr K Singaravadivel, Director, Indian Institute of Crop Processing Technology (IICPT), Thanjavur, said today.

Tamil Nadu is the largest producer of bananas and tapioca and second largest producer of coconut and eggs and is also the third largest producer of coffee, tea, and sugarcane in the Country, Singaravadivel, said addressing an “Agri and Food Process Conclave”, here.

Inaugurating the Conclave K Ramasamy, Vice Chancellor, Tamil Nadu Agricultural University focused on strengthening India s position in the global food processing industry scenario and reducing high percentage of wastage of the

agricultural produce.

The food processing sector has undoubtedly the potential to be an industry driver that can transform India s rural economy, but there are a number of constraints both in the forward and backward linkages in the sector, he said.

Ravindra Sannareddy, Chairman, Southern Regional Council, ASSOCHAM, joint organisors of the Conclave, said that the agro-climatic condition in the State made it suitable for growing almost all kinds of agricultural and horticultural crops and setting up of food processing industries.

E.K.Ponnuswamy, President, CODISSIA (Coimbatore District Small Industries Association) highlighted the constraints in the backward and forward linkages in the food processing sector and urged Tamil Nadu government to play an important catalytic role in this effort by building partnerships with various Central agencies, bankers, financial institutions and technical and management institutions.

Surendra Singh, Assistant Industrial Advisor, Ministry of Food Processing Industries, identified potential areas for investment in Tamil Nadu especially in fruit processing, fruit wines, vegetable industry, and medicinal plants.

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Vol. 7, Issue 10 -March - 2015

FOOD PROCESSING NEWS

Dalmia Bharat Sugar obtains one more sugar mill in aharashtra

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elhi-based Dalmia Bharat Sugar Industries has acquired Ninaidevi SSK, a sick sugar cooperative in Maharashtra's Sangli district, for Rs 24.32 crore through auction process. Its second buyout in the country's largest sugar producing state signifies increasing preference among companies with a national presence and international trading houses for Maharashtra over Uttar Pradesh for new i n v e s t m e n t s .

Dalmia Bharat Sugar Industries (DBSIL), which claims to be among the top three sugar producers in the country and owns three sugar mills in Uttar Pradesh, had entered Maharashtra about two years ago by acquiring Kolhapurbased Datta SSK for Rs 135 crore through auction process. Singaporelisted Olam International had acquired Kolhapur-based Hemarus Industries in 2011 while Karnataka-based Shree Renuka Sugars runs Panchgaga Sugar mill from the same district on lease. Another international sugar trader ED and F Man too had tried to acquire a sugar mill in the past.

Dalmia group has already taken possession of the Ninaidevi sugar mill. As against the reserved price

of Rs 19.38 crore, the sale price was Rs 24.32 crore," said MS Karnad, managing director, Maharashtra State Co-operative (MSC) Bank.

of the same and expect to do a trial run this crushing season during February/March. The expansion plans for this unit will be drawn up after the trial runs."

The Kolhapur-Sangli belt is known for highest sugar recovery of more than 13%,compared to about 11.5% recovery in the state as a whole and mere 9% in UP sugar mills. Absence of the State Advisory Price (SAP), unlike in UP, is another attraction for the investors in s u g a r s e c t o r.

Rastogi said that the company is in the process of stabilizing and consolidating its acquisitions, with no plans at present for further expansion.

DBSIL's total crushing capacity - in its three units in UP and the Kolhapur unit in Maharashtra - is 27,300 TCD.

Confirming the latest acquisition, Pankaj Rastogi, executive director, DBSIL said, "The unit acquired recently has a capacity of 1,250 TCD (tonnes of cane per day). This unit has not been in operation since 2006-07 and we are in the process of overhaul

The company had planned to invest Rs 210 crore for increasing the capacity of the Kolhapur plant from 2,500 TCD to 4,800 TCD. The company has a power generation capacity of 79 mw and distillery capacity of 80 kiloliters per day.

Product Inspection and Packaging systems from Jay Instruments and Systems Pvt. Ltd.

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roduct Inspection is important aspect in any food & Beverage companies wrt to their product quality. The production process involves many crucial processes starting from raw material scanning, grinding, mixing, sewing, packing etc. There are many chances of getting foreign contaminations into the product, this contaminations are harmful to the consumers and ruins product image. Consumer being becoming more aware of the product quality the inspection becomes key area for food companies to focus on the reliable solution suitable for their process and product. Our range of machines are suitable to inspect foreign contamination such as metal, stones, bones, Plastic, rubber, ceramic, glass in the product either before or after packing Product inspection and packaging goes hand in hand, today's retailers invariably seek to enhance the quality of retail packaging by the use of flow wrapping. Not only flow wrap add much sought –after shelf- appeal but also helps to provides protection from product spoling. As an added bonus the film helps to keep product dust free and appearance is very attractive.

Jay Instruments and Systems Ltd, Mumbai, has been a market leader in providing Food Inspection and Packaging Machineries in India since last 2 decades. Some of the well known brands It represents are - M/s Anritsu Industrial solution Co Japan & Cassel from Germany for their wide

range of Metal detector, X Ray inspection machines, checkweighers, Clean cup scales etc.

Fuji Machinery Co. Japan is the leader in flow wrapping machines.

Metal detectors detect both ferrous and nonferrous metal contamination in packed/loose products from Biscuits, Food packets, Milk powder, ice cream powder , frozen product, bread etc.

Metal detectors are available for different applications like – Conveyor type Metal Detector, Gravity Fall Metal Detector, Sensitive and ultrahigh sensitive metal detectors.

Anritsu X-ray inspection technology offers exceptional contamination detection, such as glass, metal, stone and high-density plastics, even for products packaged in foil or metallised film. In addition x-ray systems can simultaneously perform a wide-range of in-line quality checks.

These include measuring mass, counting components, identifying missing or broken products, monitoring fill levels, inspecting seal integrity and checking for damaged packaging.

Our X ray Inspection systems can detect contamination in foodstuff in sizes less than a millimetre.

These systems are used in applications of packed products, ready-to-eat, packed yogurt, packed noodles, packed biscuits etc Check weighing systems are used for finding correct weight, missing product, controlling pack weight with high speed and precision, but also easily link with data from fillers and packagers to serve a proving and recording function, supporting GMP validation as well as quality control system such as HACCP. Anritsu unique dynamic checkweighing solutions deliver high productivity and profitability with its most compressive range of checkweighers.

Fuji Machinery, Japan, offers horizontal flow wrap machinery & vertical form, fill and seal machines for packaging requirements of products like Confectionaries, Meat, Bakery, Cheese, Ready meal, packed food etc.

We offer complete end of solution for wide range of products.

To know more about the machines or to see a demo, kindly write to us at sales@jayinst.com.

Beverages & Food Processing Times

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NEWS

Vol. 7, Issue 10 -March - 2015

Agri minister supports GM crops Punjab Sind Dairy plans to pierce the international market with existing & new products

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griculture Minister Radha Mohan Singhsupported genetically modified crops, saying technology holds "great promise" to address crop losses due to drought and floods.

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UNJAB Sind D a i r y Products Pvt. Ltd is a successful multi-products dairy industry in the business hub of India, and spread over Mumbai, Nasik, Gujarat and Goa. Punjab Sind was established since 1969 to furnish, processing Jasvinder Bajaj and distribution of milk and milk products. The firm had started with production of milk products in two shops at a local area i.e. Khar. The massive success of the organisation is evidenced through the growth rate of the company, who has successfully tapped potential market gap in the high class societies of Mumbai, Gujarat and Goa. The company has successfully recognised a brand allegiance in the major areas of Mumbai. The company also establishes individual market with alliance of various malls and institutions. Jasvinder Bajaj, and other Directors have fine experience of the milk business and inborn management skills, which have lead to planning a quantum rise through this ambitious project. Presently the company sells its product in respected Punjab Sind brand. The brand resembles quality and care for the health of the consumers.

dairies if required. The company has procedure to develop their own dairy farm for obtaining the best quality milk required for the upcoming plans of exports. The directors trust that Quality with Consistency will reap rewards for the company in terms of sustainable business. With your support, the directors envision their company among the zenith dairy industries in the state.

The promoters of the company, possesses the universal visualisation of the business developments. They have visited different parts of the world to study the global scenario of the milk industry time to time. This has resulted into dynamic foresight and wide-vision for the captioned venture. They have studied various marketing strategies in the world and have worked upon the best appropriate model for India, in the fast changing economic scenario of India. The company will be focusing on the retail as well as the institutional market sale, where they expect to get maximum value for their products. We have recently introduced flavoured milk for Navy and railways for institutional and retail chain sales.

While addressing the Indian Seed Congress in Agra, agriculture minister said a l t h o u g h commercial release o f n e w e r technologies could help boost crop yields and improve farmer income, faster technology adoption could happen only if there is a rational regime for technology pricing and licensing.

India has permitted commercial cultivation of Bt cotton, but imposed a moratorium on commercial release of Bt brinjal in February 2010 owing to concerns aired by green activists. The moratorium was imposed by the previous United Progressive Alliance-led government.

The company desires to spread out in the present area of operation, and is enthusiastic to sell its esteemed products through a well-set circulation line in Mumbai and other states. The company has unique plans to pierce the international market with the already existing and proposed new products.

The company wishes to manufacture the products in the state of art processing unit at Goregaon under the brand name Punjab Sind Dairy Products pvt ltd.

Owing to vision of the directors, the company has already achieve the international certifications like the ISO 9001-2000 and the HACCP. The company also obtains the Export Inspection Agency License and Agmark.

The Directors have a proven track record of continuous and increasing profitability since preliminary business, The company has strategy to nurture at a fast speed in all the dimensions. After the achieving sufficient target and as per the requirement of products the board of Directors has determined to expand for enhance the production capacity to satiate the demand and have invested more than 15 crore in the state of the art machinery imported from Germany, it is a unit which needs to be seen as it is the first dairy in private sector to

have an fully automatic plant.

The company presently procures hygienic good quality milk from private dairy farms, dairy farming cooperative societies, and from other

Beverages & Food Processing Times

The National Democratic Alliance government, and right wing-affiliated groups such as Swadeshi Jagran Manch and Bhartiya Kisan Sangh are also opposed to GM crops.

In May last year, Singh had said the Centre would allow GM technology only if it is very essential.

The Bharatiya Janata Party had in its manifesto for the 2014 General Elections had said it would not allow GM foods without a full scientific evaluation of its long-term effects on soil and production, and their biological i m p a c t o n consumers.

"Apart from increased productivity to produce more from less water and land, the losses that occur due to droughts, floods, biotic and other abiotic stresses also need to be eliminated decisively through adoption of appropriate technologies. In this context, genetic engineering holds great promise," said Singh.

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COMPANY PROFILE

Vol. 7, Issue 10 -March - 2015

Puratos brings in taste vs tradition

ndia is the hottest flavor in the world; Indian innovation is currently the toast of world, with the Mars Orbiter being the most recent example. India may present a very modern face to the world at large but India is a country that lives in many centuries at the same time.

ADAPTATION’, adapting a new or foreign product to produce an old favourite with a twist.

Peanut butter macarons in the USA is largely an example of this. The idea is that people like to be surprised, while visually the food looks familiar, but the taste and mouthfeel leaves them pleasantly

surprised.

Food Variation can also include ‘FOOD INTEGRATION’. It’s about integrating and slightly adapting ingredients from other cultures, often leading to food fusion. It’s that subtle twist

As we know, Indians, as a whole, are deeply rooted to the traditions of their families and their cultures.

And nowhere is this more evident than in their palates. While they may be willing to push the boundaries of their gastronomic experience, the comfort food will continue to be home cooked traditional dishes served up in their kitchens over generations.

in the preparation of the food or in the introduction of new ingredients that makes people curious.

And, that again, appeals to their hunger for variety in food experiences.

So depending on the food culture, the tradition and heritage of a country or a region, food will be adapted to local needs, integrated in countryspecific recipes or assimilated without change.

People will adapt, integrate or assimilate new food based on where they live and their food traditions.

Food innovation will lie in offering variation, pairing tradition with innovation, and respecting the cultural food style of each country (assimilation, integration or adaptation). And Puratos India will be focusing on this very theme TRADITION Vs INNOVATION The future of food innovation in terms of bread, patisserie, pastry & chocolate will lie in its variation. While consumers crave different flavours, different ingredients or different food structures, they are unhappy to move completely away from old favourites like Chocolate or Vanilla.

The recently conducted Taste/Tomorrow survey

by Puratos Global proved this to hold true across the world. Traditional cuisines are future proof even where consumers are keen to try innovative techniques, nouvelle cuisines and sample new recipes, or simply put, open to food variations.

Food variation takes on many different routes, of which one is ‘FOOD ASSIMILATION’: copying food from other culinary cultures and trying to prepare it as authentically as possible, keeping to the authenticity of the original cuisine.

In an effort to please consumers who are craving that ‘something’ different, customers will now have to offer variations to their customers while keeping within the confines of something familiar.

Food variation is also about ‘FOOD

Puratos has built an entire range of products that combine this thirst for something new with the nostalgia for the ‘good old days’. It has captured the idea that tradition is future-proof and that it provides a solid foundation for future innovation.

In keeping with the theme of Tradition Vs Innovation Puratos has introduced a new category of products that allows bakers to innovate while holding that irresistible familiar taste of yesterday.

O-tentic Durum is a convenient solution for creating breads with a distinct taste of yesteryear deliciousness in a secure fail proof easy package.

O-tentic Durum finds use in all bread variations from the simple Loaf to the ciabatta, from the savoury snacking to crisp bread- rusk.

In a nod to traditional Indian spices, Puratos introduces Easy Curry Masala- a Bread Mix sure to please the most discerning Indian palate .This is great for snacking and with a pleasant mouthfeel.

The new Vivafil- Fillings prepared with fruit puree which contains more than 20% fruit.

These new generation ready to use filling is freeze – thaw stable, and exceptionally bake stable as well.

Vivafil can be used in products ranging from laminated doughs, cakes, sweet bakery products, soft biscuits.

While Vivafil is available in Strawberry Mango & Kiwi.

Decorfil – Glazes with a combination of colour & flavour offers that perfect finish to mousse, cream cakes. Provides that perfect finish and enhanced taste, while being a cost effective way to add oomph to your patisserie. Decorfil in its way is a trend setter and comes in Strawberry, Orange, Pineapple, Blueberry, Melon, Neutral variants.

In an effort to provide a bakery glaze without egg, Puratos introduces the Harmony MoonlightGlaze. This helps give that shiny finished look to bakery products such as croissants, milk rolls etc.

Thus Harmony Moonlight makes your bread shine.

Tegral Sponge Cocoa &Tegral Sponge CocoaEgg Freestays true to the Tegral tradition of providing a cost effective consistent premix. These come with the light aerated texture, moist mouth feel and rich chocolate taste that is the hallmark of Puratos chocolate products. These premises find great use in innovative as well as traditional offerings like swiss rolls, cakes, snack cakes etc.

As part of the renewed push in the fields of innovation. Puratos introducesTegral Choux Mixthat brings French connection on the table. As a base for creativity, it offers endless possibilities, giving chefs the freedom to innovate and try things that have never been done before. For consumers, it is a delight to their taste bud.

Come explore the world of Puratos and enjoy taste of tomorrow.

Visit us at our stand at Aahar, PragatiMaidan, Delhi to know the products better.

Date : 10th - 14th March 2015.

Beverages & Food Processing Times

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NEWS

Vol. 7, Issue 10 -March - 2015

New Portable X-Ray Tube from GE Inspection Technologies or efficient radiography with high geometric magnification and reduced exposure times

Increased X-ray inspection productivity by 3-5 times reduced exposure times Small focal spot for radioscopic film inspection and Computed Radiography (CR) where geometric enlargement is required Ahrensburg, Germany: The new portable ERESCO 300 MF4-R X-ray tube brings inspection time reduction and geometric magnification to film based and digital radiography.

It completes the already successful range of field-proven industrial high power Xray tubes from GE Inspection Technologies. The ERESCO MF4 series finds application throughout the industrial spectrum in the inspection of welds and in the examination for structural integrity offering a comprehensive solution to meet all customer needs in portable X-ray.

The heart of the innovation is a completely new design of the X-ray tube, yielding an enormeous advantage of versatility and performance. As Juan Mario Gomez, General Manager Radiography at GE Inspection Technologies, comments: “When engineering the new tube, we have listened to our customers demanding improvements for standard film als well as for the increasing application field of portable radiography in fields such as oil and gas industry, aerospace, aircraft or power plant inspection. The resulting tube combines the advantage of the 300 kV high voltage range with a by a factor 3 smaller focal spot compared to GEs present ERESCO 64 MF4 tube. This offers excellent penetration, sharper results and shorter exposures as well as geometric magnification inspection to facilitate higher productivity and quality in day-to-day inspection routines.” Moreover, the by the smaller focal spot reduced unsharpness enables a further step towards field inspection in combination with GE's CR technology or portable digital detectors.

Designed for reliability in some of the world's toughest inspection conditions, the new ERESCO model as part of the well-known ERESCO MF4 familiy consists of a sturdy metal-ceramic X-ray tube and high voltage generator integrated in a robust rugged housing including a protection cover and carrying grip. The 300 kV / 900 W endgrounded X-ray tube is thermally protected for extended life. The insulation is by gas rather than oil to reduce the overall tube weight and ensures ease of field inspection. The control module offers intuitive operation and highly visible, full graphic, trans-reflective display, with onboard exposure calculator and menudriven setup and operation. It can be conveniently operated in a number of userselected positions. There is constant monitoring and display of temperature, pressure and mains voltage. Event logging and interpretation is shown on the graphical user interface, which also guides users through selected setup or inspection procedures, as well as through fault correction processes. Robust design and IP 65 certification fit all ERESCO units for operation in wet conditions and ensure highest duty cycle operation under ambient temperatures at 30°C and above.

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Seydelmann machines at AnugaFoodTec in Cologne 2015

he ideal processing technology for any material and product

Founded in 1843, Maschinenfabrik Seydelmann KG is the world's leading manufacturer of top quality, high-performance Cutters, Grinders, Mixers, Emulsifiers and entire Production Lines.

Seydelmann experts are looking forward to welcoming visitors at the Seydelmann AnugaFoodtec standF010,E010, F018 and F019 in hall 6.1, where among a great variety of machinery the following machines will be exihibited: The extremely fast speed of a total of up to 8 knives of the Seydelmann Vacuum-Cooking-Cutter K 604 AC-8 produces finest emulsions. The vacuum function further increases the quality of the emulsion and extends its shelf-life due to the exclusion of air oxygen.

The Universal Grinder AU 200 Uprocesses fresh materials and frozen blocks down to -25°C (-13 °F) without changing the working worm or cutting set.

Users can decide on a very short term whether to use fresh or frozen material and need only one machine.

The Mixer-Grinder MRV 2500 has a hopper content of 2500 l and was designed for processing large throughputs of burgers, other minced meat

Minal Foods all set to launch its brand Mumma's

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ndia is said to be the vegetable & fruit basket of the world. However many agriculture consultants argue that food processing industry has to be taken on a mega scale to make optimum use of these resources. Thus, with this passion in heart to make optimum use of the resources available and to provide the customers with the best quality edibles, under the brand name “MUMMA'S” , Minal Foods Industry (MFI) is all

set to manufacture its products with an aim of providing healthy and of course, tasty edibles to people.

“MFI” wishes to sell its manufactured products first in Mumbai and then in other cosmopolitan cities.

After this “MFI” will sell their products in different states and then aims at exporting them as well.

Minal Foods Industry (MFI) aims at manufacturing flour made out of various Grains & Pulses, Instant Mixes and Dehydrated Powder made out of Vegetables and Fruits. With strong study by the R&D Department, under the Brand name “MUMMA'S” Minal Food Industries is all set to challenge giants in Food Production Business.

As told to our editorial team by Prashant Wadekar, MD-Minal Foods Industry

Beverages & Food Processing Times

products, dry sausage and much more. The original long feeding worm, positioned at the hopper bottom, parallel to and above the working worm, guarantees fast emptying through the grinder outlet.

SeydelmannKonti-Kutters are Emulsifiers with a unique cutting technique that completely avoids friction-induced contamination of the final product with metal particles.

Seydelmann machines can be integrated into ProductionLines for a continuous and automated food manufacture. Precisely customized automation solutions are available. The level of automation and points of intersection are determined individually. Each machine can be operated manually and individually or the entire production line can be controlled by one person from a central control desk.

Seydelmann machines are extremely robust and long-lived. Furthermore, they are built according to highest hygienic and security standards and, thus, extremely safe and easy to use.

During the showSeydelmann experts will provide skillful consulting to visitors and help them choose the Seydelmann machines best suited for their individual needs.

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NEWS

Vol. 7, Issue 10 -March - 2015

Decision on restructuring the FCIto be taken soon by Food Ministry

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ood Minister Ram Vilas Paswan said that, a decision on restructuring the Food Corporation of India will be taken soon.Wehave held meeting with the FCI officials, the agriculture and the fertilizers minister to make a complete decision," he said.

A n u m b e r o f recommendations would be implemented by FCI alone, others by the department of food and public distribution and the rest by the various ministries from agriculture to fertilizers. Officials in the food ministry said agriculture officials discussed about relooking and fixing the minimum support price (MSP), which currently covers 23 commodities or just

covers pulses and oilseeds under MSP. Agriculture ministry officials suggested FCI should start procuring pulses and oilseeds. However, FCI in its response said they were not a part of the public

distribution schemes and we have agencies like Nafed to procure other

commodities," said the official.

The FCI suggested various thoughts and discussed procurement and quality control, said the official. "We wanted to know what the FCI officials feel about the recommendations and how they are planning to implement it," said the official. He added Paswan had asked FCI to give the implementation schedule of setting up silos in the country. The FCI has called for a meeting of its officials in New Delhi on February 17, to chalk out means to support procurement in backward states. Ministry officials said the chemical and fertilizers ministry is yet to submit its views on giving direct subsidy to farmers.

Move over junk food and make a way for Hydr-aid: Parekh nterprises

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Hiten Parekh

n this fastm o v i n g lifestyle, only one thing is getting sacrificed and that is good health.

Move over junk food and make a way for Hydr-aid energy drinks which is the way to good health and energetic days. This is the latest brand from India

that is making news in the international market and how! We, from Hydr-aid, are in the industry of making healthy re-energizing drinks for a long time and hence, comprehend the actual need of the populace. Our energy drink has gained popularity for being the top-class electrolyte replacement for the tired and exhausted body. We understand that we all need stamina to keep our body clock alive and fit from morning till night.

Our energy drinks are available in two of the most preferred flavors:  Orange Flavor  Lemon Flavor Our body requires frequent boosts and electrolyte replacement and that is exactly what our energy drinks are sure to offer. The body may feel weak and lack of energy after a long hectic day at school or in work. In those times, a sip of our energy drink is bound to help you bounce back. Filled with nutrients that will wake you up, we, at Hydr-aid are sure that our drinks are a must-have for everyone from sportspersons to housewives.

At all times, we need to be on the lookout to keep our body metabolism rate on the same level. At the same time, we must also maintain the acidic and alkaline percentage in our body fluids to stay energized at all times. Hence, our drinks are considered the best for the people of all ages to stay refreshed and full of stamina to stay healthy and replenished with all the oxidants and necessary energy supplements at all times of the day.

Similarly, it may be so that you are in medication and the doctors recommend you to a healthy liquid diet wherefrom you can get all the necessary nutrients that your body requires. This can be gained from our electrolyte replacement that would give you the necessary energy to regain good health.

Global frozen food market to hit US$156 billion by 2020

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he global frozen food market was worth US$122.1 billion in 2013 and is set to reach US$156.4 billion in 2020 - a CAGR of 3.6% - according to a new market report by Persistence Market Research.

Frozen foods have taken off as consumers have embraced ready-to-eat food products due to busy schedules. They also enable access to foods which may have previously been unavailable or available only during a particular season.

Europe has the largest market share for frozen food, followed by North America and the AsiaPacific region. In Asia-Pacific, economic developments combined with increasing urbanisation and disposable incomes are driving the frozen food market.

These factors mean the Asia-Pacific region is expected to see the highest CAGR growth (6%) to reach US$46 billion by 2020.

Beverages & Food Processing Times

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NEWS

Vol. 7, Issue 10 -March - 2015

Higher Provisionfor Cold Chains in Budget 2015-16

We have an experience of more than 40 yrs in the field of Flour milling industries-GRAINTECH ENGINEERS

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ith the advent of the latest technology in today's Industries and effective health being the main concern in the Agro industry We take the best of stride by having required market knowledge and technology to

The forthcoming budget of the NDA government would have larger allocations and many more incentives for sunrise cold chain industry as compared to what it provisioned in the budget proposals for 2014-15 with reduced subsidies so that farmers avail of better realizations of their produce, especially those of perishable produce such as fruit and vegetables.

Since better realization of price to farmers of their produce is the focus of the government of the day, it would however, curtail subsidies for cold chains as the focus should be to enhance the catchments for farmers with proper transport facilities as of the current capacities of the cold chains, the agri produce stored in them is suitably transported to an extent of less than 3%.

Rs.5, 000 crore, Warehousing Infrastructure Fund has been set up by the NABARD in October 2014 to finance the cold chains under priority sector lending arrangements. The fund would help industry avail finances for cold chains and their diversifications including expansions, he indicated.

India's cold chain industry is still evolving, not well organized and operating below capacity. The Indian cold chain market is highly fragmented with more than 3,500 companies in the whole value system. Organized players contribute only 8-10% of the cold chain industry market. Most equipment in use is outdated and single commodity based.

There are 5,381 number of total cold chain storages in India with 95% of total storage capacity under private players.

Ashok Mishra

manufacture, supply to local and export market with our turnkey project approach for roller flour mill, whole wheat (atta) flour plant, wheat cleaning & grading, rice plant, dall & besan plant, grinding & sieving, , cassava plant, niger and sesam seed cleaning grading plant, tamarind cleaning and grading plant, sun flower seed cleaning and grading plant , spices cleaning and grinding plant, maize & barley cleaning and grading GRAINTECH ENGINEERS is the leading manufacturers and exporters for agro machineries

in India and is a team of highly qualified technologist & professional millers engaged in the design, installation & modernization of food processing industries in India & Abroad. We have to our credit an experience of more than 40 years in the field of Flour milling industries for the manufacturing, erecting & commissioning.

Our specialized services cover the complete spectrum of technical consulting for Flour mills & other processing unit like pulses, rice, cleaning, grading, grinding & sieving. We have also extended our consultancy & services to many food processing industries for modification, renovation & expansion incorporating the latest technology.

GRAINTECH ENGINEERS has executed many PLANTS IN INDIA AND ABROAD FOR flour mills, Dal plant, Rice plant grain cleaning plant, also allied industries & in fact, we have dedicated to modernize the Flour mill industries to the highest of excellence & perfection. D_BRANING (to reduce the bran particle in the flour), VIBRO BRANFINISHER (To increase the extraction percentage) An exclusive feature of flour milling equipment is its special functional design. Sturdily built to suit specific requirements and is relied on for a smooth & efficient performance. The latest trend is

36% these cold storages in India have capacity below 1,000 MT. 65% of India's cold chain storage capacity is contributed by the states of UP and West Bengal. With the current capacity only less than 11% of what is produced can be stored. According to industry estimates, approximately 104 million metric tons of perishable produce is transported between cities each year.

Of this figure, about 100 million metric tons moves via non-reefer mode and only four million metric tons is transported by reefer. Majority of the refrigerated vehicles (80%) are utilized for milk and milk products transportation.

Salman Khan and Ilaiyaraja to now sell mineral water

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alman Khan, it seems, is planning to extend his Being Human Foundation brand beyond clothing. The buzz is that the superstar has given his franchise to a multinational company that will bring out mineral water in his name with his picture on the packaging.

Called Being Human Mineral Water, it is said to be set for a launch sometime later this April.

Reportedly, Salman is committed to a cola brand till then, so he will launch his foundation's first nonclothing/accessory product only after his contract with the cola brand expires. The bottles, which will be launched in different sizes, will have a huge promotional campaign too.

Meanwhile, South India's music maestro Ilaiyaraja too has given his consent to the company to launch the mineral water under his name. Rumours are rife that while the company is paying Salman about Rs 15 crore a year for the association, they are paying about Rs 5 crore to Ilaiyaaraja.

Beverages & Food Processing Times

Customizing production is the in-thing for today's Agro business and we have geared up with our INHOUSE design team.

LATEST PROJECT DONE BY US: Sharjah which is most modern & biggest in gulf (U.A.E) with a capacity of 1700 M.T.P.D. Computerized equipped with latest machines. For Kampala in AFRICA , a fully computerized & fully automatic of 500 TPD flour mill being installed , flour mill of 750 T.P.D. Suva in Fiji, We have successfully negotiated & co-ordinated a whole wheat flour mill plant of 150 TPD right from the beginning to its end & chakki fresh flour was launched in the U.A.E for flat bread We have also been engaged as a consultant by G.P.A.L (London) for Kazden Co. In Kazakhstan (C.I.S) to undertake the survey & investigation during the course of privatization of the silo there & to study to find out the feasibility for a flour mill in that region.

An exclusive feature of flour milling equipment is its special functional design. Sturdily built to suit specific requirements, it can be relied on for a smooth & efficient performance.

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INTERVIEW

Vol. 7, Issue 10 -March - 2015

Growth potential for Indian Food Processing Industry is huge- Jwala Engineering

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ow do you look at the present situation of the Indian food & b e v e r a g e s industry?

The Indian food & beverages can be split into several segments like processing in dairy, meat products, seafood, poultry, Vimal Paharia cereals, fruits and vegetables etc. Segments like dairy are pretty well developed. However segments like fruits and vegetable processing, with which we are associated, are still in its infancy with a huge potential for growth. . Large amounts of fruits and vegetables are wasted every year due to lack of processing. Only 2% of the total fruits and vegetables produced in India are processed. In some developed countries, this figure is close to 80%. Hence I mentioned that the growth potential for this industry is huge.

Government of India is targeting food processing sector for 'Make in India' initiative, do you think this will benefit food processing industry, allied segments and country as a whole?

As I mentioned, the potential of growth of the food processing industry as a whole is huge. Intiatiatives like 'Make in India' will only help in realising this potential. Growth in this industry will automatically help allied industries like machinery manufacturers and there will be an increase in demand. But what makes 'Make in India' a lot more relevant for food processing sector is that it will directly benefit farmers in India, which provides employment to the maximum number of people in

India. The growth of the country as a whole will increase significantly once the farmers in the country are prosperous.

What opportunities do you see for allied segments of the food & beverages industry in the country, such as machinery manufacturers, raw material suppliers and service providers?

The allied segments of food & beverage industry like machinery manufacturers are plagued by low demand. Hopefully once the growth rate in the sector increases, this will translate into increased demand for machinery manufacturers resulting in their growth as well. Also, our Prime Minister has stressed that to make 'Make in India' as successful initiative we should focus on 'Zero Defect' (products products will zero defects) and 'Zero Effect' (manufacturing should have zero effect on the environment). In India, due to less focus on 'Zero Defect' we are not able to meet the food quality norms set by foreign countries.

What is your focus area/service in food & beverages industry and how is your company doing?

We are focused on the fruits and vegetable processing industry. A large part of our manufacturing is dedicated on processing machinery for fruits and vegetables. We are growing fast as a firm and our growth rate is close to 40%.

We make turnkey plants for processing frozen fruits and vegetables (for e.g. green peas, corn etc.), fruit pulps (mango, guava etc.), tomato processing, jams & marmalades, fresh fruits and vegetables, ready to eat foods, juice processing etc.

We also supply individual machines for applications like washing, peeling, pulping, pasteurising, blanching etc. We have supplied material handling machines like belt conveyors, elevators, vibratory conveyors etc. for some

multinational companies in India.

What are you future plans for further progress of your business this year?

We are actively focusing on exports and are hopeful that it will form a major chunk of our orders this year. We are hopeful that the MOFPI will clear majority of the projects on its table under schemes like 'Cold Chain for Horticultural Produce' and 'Mega Food Parks' that will lead to significant increase in demand for our kind of machines.

On the technical front, we are building solutions to reduce labour requirement in our plants by increasing automation and providing improvised material handling solutions. We are focused in our goal of being the company that provides the best quality machines in our segment in India and the continuous design improvements that we carry out in our machines are aimed towards it.

Do you think efforts by Government of India are enough for this sector? Any suggestions?

MOFPI (Ministry of Food Processing Industries) is one of the most dedicated ministries of the government. They are working hard towards increasing the level of processing in foods in India.

However, they need to take decisions faster and clear projects under various projects at a faster rate.

The budget allocation to MOFPI by finance ministry should also increase. As I keep reiterating the potential of food processing in India is huge and to realise this potential we need to work harder and take decisions at a much more rapid rate. Only then we will be able to realise our dream of making India the food factory of the world.

Sprouted grains the big “naturally functional” trend for 2015

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ntrepreneurs have reinvented an ancient food for the 21st century, tapping into consumers' desire for “good carbs” and healthier snacks and creating a small but fastgrowing niche.

“By taking grains and sprouting them before using them in snacks and other foods, they're delivering 'good grains' that are naturally gluten-free for people who want to avoid bad carbs and snack more healthily,” says Julian Mellentin, director of New Nutrition Business, which has been tracking the sprouted grains trend over the past year.

The market is developing fastest in the US, where sales of products featuring sprouted grains are on track for over $250 million by 2018, predicts Mellentin.

Proof of the potential of sprouted grains is snack brand Way Better, a rapidly-growing brand with sales of $25 million (€22 million) in just three years after gaining space at more than 20,000 stores. Way Better chips are made of the seeds of

flax, quinoa, kale, chia and black beans: the brand's crackers are made from barley, spelt and emmer.

Driving interest in sprouted grains is a small but growing percentage of mainstream consumers who are reducing their consumption of carbohydrates, in particular foods made from wheat and corn. Positive references to sprouted grains are showing up in health-related media, such as Men's Fitness magazine. In 2014, a survey conducted by Way Better with the Natural Marketing Institute found that 17% of Americans were already aware of products with sprouted grains and seeds.

The number of new product launches with sprouted grains is small – just 19 in 2014 according to Mintel – but numbers are growing fast.

Kelloggs is the first big company to adopt the trend, launching a sprouted grains version of its Kashi brand, with oats, barley, spelt and amaranth, at the end of 2014.

A number of breakfast cereals from start-ups and organic brands are using sprouted grains and the concept has even shown up in better-for-you pizza.

Like all important ingredient trends, this one is starting under the radar but its “naturally functional” credentials mean that sprouted grains will only become more common as an ingredient.

WHY SPROUT? Sprouted grains may be new to Americans – and many other western cultures – but they have a long history of use in bakery in markets as diverse as Germany and the Middle East.

The idea of using sprouted grains is that a seed is basically a storage container for grain, keeping everything inert until the conditions are just right for the germ to digest the endosperm and begin growing. And at that point, studies show, the nutrients held by the plant become more bioavailable in the human body.

Sprouted grains have some basis in science.

According to US industry body the Whole Grains Council: 

the amount of soluble fibre in sprouted



there are higher levels of certain



the nutrients in sprouted grains stand up

grains is higher than in regular grains minerals and vitamins to heat processing better than those in regular grains

Beverages & Food Processing Times

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CHOCOLATE NEWS

Vol. 7, Issue 10 -March - 2015

Indians are chocolate addicts but still suckers for tradition

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f you've ever wondered exactly how much chocolate the whole of India consumes, remember that the industry is now worth a 12digit number.

In 2014, India's chocolates sales are estimated to have crossed the Rs10,000 crore ($1.6 billion) mark, according to a report by market analyst Euromonitor, growing a solid 24% over the preceding year.

And the leader of India's chocolate pack, by far, was Mondelez India (as Cadbury India is now called) with a 55.5% share of the market.

Nestle India, its nearest rival, recorded the fastest decline in marketshare. From 19% in 2013, its share fell to 17% in 2014 on the back of slow sales of its key brands, such as Munch and Bar One. “Cadbury has a varied portfolio with brands ranging from economically priced Perk to premium brands such as Bournville,” Euromonitor's senior research analyst Ina Dawer told Quartz. “Cadbury has added new flavours, especially at the premium end, and this strategy has helped the confectionary to maintain consumer interest.”

Cadbury India's innovative marketing campaigns have also worked in its favour. It was one of the earliest chocolate companies in India to target not just children, but also adults, through advertising taglines such as “Kuch meetha ho jaaye” (Let's have something sweet) and “Shubh aarambh” (New beginnings).

Almost half of Mondelez India's brands—including Dairy Milk, 5 Star, Gems, Perk and Toblerone—were among the 15 highest selling chocolates in 2014.

Much of that was because these brands are being sold in smaller units, priced at just Rs5 ($0.08), which helps them reach deeper into rural areas

and Tier-III cities, where affordability is key.

At the top of the economic pyramid, premium chocolates—such as Lindt and Mars—available in urban retail stores and supermarkets also drove growth in 2014. But the demand for premium chocolates is not dominated by children, instead it's a particularly adult craving.

And chocolate companies are taking this growing market seriously. Both Mondelez and Nestle sell Toblerone and Alpino, respectively, in smaller packs to encourage new customers to try their chocolates.

Despite all the newfound love for expensive foreign brands, the plain milk chocolate tablets remain the undisputed king in India with a value share of 60%.

Meanwhile, there's a serious fight underway between white and dark chocolates, which the latter seems to be winning currently. And right on cue, both Mondelez and Nestle launched new dark chocolates in the last two years.

But the real surprise in India's booming chocolate market aren't black, white or milk.

Instead, chocolates with toys (such as Kinder Joy) have caught the attention of young Indian consumers. From sales of only around Rs66 crore in 2009, the number has

Beverages & Food Processing Times

grown 15 times to Rs1,007.5 crore in 2014. And these chocolates now comprise the third biggest segment in value terms.

The overall market, however, is dominated by chocolate tablets and countlines, which are boxes of bars packed and supplied to retailers to be sold individually.

Out of the three most popular categories in 2014, countlines are expected to be the fastest growing segment in the next few years—with a 87% growth in value by 2019. Boxed assortments and chocolates with toys will follow, with a growth by over 68% between 2014 and 2019.

Still, with Rs 6,905.98 crore in sales, tablets with continue to dominate India's chocolate market in terms of value.

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Vol. 7, Issue 10 -March - 2015

Beverages & Food Processing Times

13

RETAIL NEWS

Vol. 7, Issue 10 -March - 2015

NCP chief Sharad Pawar asks PM to help sugarcane farmers, milk supplier

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xtending his party's support to Prime Minister Narendra Modi's development agenda, NCP chief Sharad Pawar urged him to come up with ways to increase the export of sugar.

"Sugarcane is grown where there is water and then sugar is made out through mills. But sugarcane growing farmers are unhappy as sugarcane prices are going down in domestic and international markets. There is sugar, but there are no buyers," Pawar said while addressing a farmers' rally here.

"I am sure that government at the Centre will take firm steps to increase the export of sugar. Once we are able to sell more sugar, only then will the farmers be able to get rid of their difficulties," Pawar said.

Stating that condition of farmers engaged in business of supplying milk and dairy products is as bad as sugarcane farmers; the party chief said not fetching good price for milk is forcing farmers to sell their cattle to slaughter houses.

"Condition of farmers (in milk supplying business) is as bad as those engaged in sugarcane. Milk that was once sold at Rs 23 (per litre), is now being sold at Rs 18. There are also limitations on export. This is making farmers sell their cattle to slaughter houses. The trend is very disturbing and it needs to stop," he said.

With issuespertaining to the Dhangar community, who are traditional shepherds, Pawar asked the Prime Minister to recommend reservation for the community, stating it has been a long pending demand.

"Dhangar community has long been facing problems. They have been protesting and demanding for facilities that Adivasis get.

Maharashtra government has recommended this to the Centre. We might be from different political parties with different agendas, but we will support all steps you take for their reservation," he said.

Pawar said though the state government has distributed money to farmers, the Centre needs to cooperate with the state to grant additional funds to farmers affected from drought conditions.

Retail inflation rises to 5.11% in January on costlier food

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etail inflation moved up to 5.11 per cent in January month-on-month, measured on a new base year 2012, mainly due to dearer food items including fruits and vegetables.

In December, retail inflation based on the Consumer Price Index (CPI) was at 4.28 per cent (recalculated with new base year) The CPI inflation in December was 5 per cent with 2010 as base year.

The Central Statistics Office (CSO) has revised the base year to 2012 from 2010 for computing the consumer price ind (CPI) was at 4.28 per cent (recalculated with new base year) The CPI inflation in December was 5 per cent with 2010 as base year.

The Central Statistics Office (CSO) has revised the base year to 2012 from 2010 for computing the consumer price index.

After releasing the new series, Chief Statistician T C A Anant told that "inflation in 2014-15 will be lower than the 2013-14 level".

He further said that besides changes in weight of items and groups, "we have shifted to geometric mean for computing inflation from arithmetic mean used in previous series."

Food inflation in January was 6.13 per cent due to costlier fruits, vegetable and cereals. The rate of price rise in egg contracted by 0.24 per cent in January, while the same shot up to 9.38 per cent in milk and related products.

The government also released Consumer Food Price Index (CFPI) which stood at 6.06 per cent on annual basis.

Beverages & Food Processing Times

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Vol. 7, Issue 10 -March - 2015

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Vol. 7, Issue 10 -March - 2015

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16

FOOD PROCESSING NEWS

Vol. 7, Issue 10 -March - 2015

Odisha aims to increase food processing units up to 25% by state.

The one-day workshop on 'Envisioning the future of food processing industries through MSME development in Odisha' was organized by the Institute of Entrepreneurship Development of Odisha in collaboration with District Industries Centre (Ganjam) and Appex Guide line (NGO). It was sponsored by the State Mission Directorate of NMFP and MSME Dept. of Government of Odisha.

Panchanan Dash pointed that National Mission on Food Processing (NMFP) scheme offers lot of opportunities for small and medium industries. He suggested that those who want to make new industries can get loans and government subsidies under this scheme.

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anchanan Dash, Secretary, Micro, Small and Medium Enterprises (MSME) Department, Government of Odisha while attending a workshop at the Diamond Jubilee Town Hall said that, the state government targets to increase food processing units in the state up to 25 percent within 2025.

He added that various schemes have been implemented and awareness programs are being conducted to promote food processing sector in the

Entrepreneurs of small and medium industries and members of Self Help Groups throughout the district attended the workshop. They discussed on new technologies for food processing units, Government schemes, scope and opportunities of export.

Director of NMFP for the State NityanandaPalai, Chief Program Officer of Institute of Entrepreneurship Development M.K Sahu, and Director of College of Fishery of Rangeilunda block were also present in the workshop.

Vision Document 2015 to Promote Food Processing Industries

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n order t o promo te food proces sing industr i e s , increa se level of processing and exploit the potential of

domestic and international market for processed food products, Vision Document 2015 was prepared by the Ministry of Food Processing Industries, which envisaged trebling the size of investment in the processed food sector by increasing the level of processing of perishables from 6% to 20%, value addition from 20% to 35% and share in global food trade from 1.5% to 3% by 2015. To achieve these targets, an investment of Rs. 100,000 crore was required by the year 2015. Out of which, the share of Government was Rs.10, 000 crore.

Global summit on food processing from April 23 to 24 to attract investors in Jharkhand

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ndustry Department is going to hold a global summit on food processing during April 23 and 24 to attract investors in Jharkhand.

Chief Minister Raghubar Das released the posters and booklets of the oncoming summit meet. The

Industry secretary Himani Pandey said Jharkhand has great potential in the field of food processing which ought to be harnessed. She said that summit was being organized to bring investors, growers, traders, suppliers and transporters on a common platform.

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ince agriculture and food processing are among the priority sectors for the government, it is expected that the Budget includes policies and reforms that make agriculture market-oriented and provide impetus to food processing sectors to drive inclusive growth,Siraj A. Chaudhry, Chairman, Cargill India.

To reduce hunger and make India a food and nutrition secure country, Cargill supports the government's intent to have a larger role for private players in food grain management as well as the food processing sector. The government should look at pursuing policies that give farmers the freedom to make planting decisions based on market demand signals, and encourage crop diversification towards maize, pulses, and oilseeds. Crop diversification will help to address India's growing nutrition and protein requirements.

It must be realized that farmers need due incentives to raise productivity and overall food production in the country. India also gives large subsidy on fertilizers. We recommend that farmers be given direct cash subsidy and the fertilizer sector can then be deregulated, saidSiraj. Direct cash subsidy to farmers will help those who take loans from money lenders at exorbitant interest rates to buy fertilizers or other inputs, thus relieving some distress in the agrarian sector.

A digitized information network will help farmers get information on yields, land records, crop quantity, seed sales, fertilizer requirement, etc.

End-to-end computerization of the entire food management system, starting from procurement from farmers, to stocking, movement and finally distribution through Targeted Public Distribution System is proposed.

The Model APMC Act, recommended by the Central government in 2003, permits direct marketing and contract farming but is not adopted by many states. Where adopted, the states place a number of restrictions, making the changes ineffective. The Budget should facilitate alternative models such as contract/direct farming, cooperatives and farmer producer organizations,

Himani Pandey went to add th at w o r k o n Jharkhand Mega Food P a r k coming up on 65 acres of land near Ranchi would be completed by the end of March.

The six primary processing centres at the Park would add up the strength of central processing centre in Ranchi. Women self-help groups have done commendable work in the field of poultry in Gumla, she said.

t o g i v e farmers the freedom to sell directly to private b u y e r s b e y o n d m a r k e t yards. The C e n t r e should also develop a national u n i fi e d market for agricultural commodities by removing existing barriers.

There is a need for special focus on food processing to create organized demand for grains so that the private sector can share the burden of investing alongside the government. Specific allocation in the Budget to promote the processing activities in the food sector is recommended.

Further, boost from the Ministry of Food Processing by way of schemes for supporting small and medium food processing infrastructure will encourage growth in the sector.

To safeguard the interest of oilseed farmers and support the domestic vegetable oil refining industry, we propose the government increase the differential custom duty between crude edible oils and refined edible oils to 15 per cent. To make India a global food processing hub and align it with the government's "Make in India" initiative, there is a need to enhance regulatory transparency and predictability and adopt science-based international standards.

Ensuring transparent import licensing procedures will facilitate quick movement of products into India, and meet consumer demands more quickly.

Barriers to trade and other market distorting policies such as the Essential Commodities Act, quotas, subsidies and mandates, must be addressed along with enhancing the ease of doing business in the country so that food can be produced efficiently and moved freely from places of surplus to places of need. Through seamless integration of activities from farm to fork, people will have better access to affordable, nutritious and safe food.

Japan offers help in food processing sector

The company's chairman Yoshiro Tanaka that Mayewaka would seek Official Development Assistance (ODA) from Japanese government agencies such as METI, MAFF, JBIC, and JETRO& JICA. Mr. Tanaka also informed the Chief Minister about his visit to Srini Food Park in Chittoor district. He told the Chief Minister that Mayekawa has already tied up with 24 potential companies and wants to bring them to invest in AP to construct a Mega Food Park.

She further said that Jharkhand stands second in the country in the field of Tomato production and notched up sixth place in the field of production of peas. Apart from these, she said, Jharkhand also produces various forest based products.

There are g o o d opportuniti es in the fields of fisheries, dairy, meat production, she said.

CM on the occasion said that the State government would work sincerely towards development of agriculture, food processing, fertilizer processing and IT along with industry growth.

Cargill India chairman advocates for direct cash subsidy and focus on food processing in upcoming Budget

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apan's Mayewaka Manufacturing Company executives met Chief Minister N. Chandrababu Naidu and offered support to the State in bringing technological improvements in the food processing sector.

While Special Chief Secretary (Planning) S.P. Tu c k e r e x p l a i n e d t h e o p p o r t u n i t i e s f o r investments in the State, the Chief Minister asked Mr. Tanaka to identify a potential site near Krishnapatnam port for exports and enquired about the major food imports required by Japan.

Government removes minimum export price on potato In June last year, the government imposed minimum export price (MEP) of $450 per tonne on potato to increase domestic availability and cool prices.

"Keeping in view of the prevailing lower prices and higher domestic availability of potato, the government has decided to remove the MEP on export of potato," the Commerce Ministry said in a statement.

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overnment has decided to remove the minimum export price of potato as its availability has increased and prices have eased in domestic markets.

Beverages & Food Processing Times

"The removal of existing MEP on potato will help farmers in realizing better and remunerative prices and would also help the exporters in earning valuable foreign exchange for the country through exports," it said.

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AGRO NEWS

Vol. 7, Issue 10 -March - 2015

Govt. discussing proposal with IRDA to digitally map farms with satellite for cropinsurance

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he government is preparing to deploy orbiting satellites to digitally map each farmland in the country, data from which will be used to provide tailor-made crop insurance cover to farmers. A senior government official said that a proposal in this regard is being discussed with the insurance regulator, Insurance Regulatory and Development Authority of India ( Irda).

Explaining the move, the official said the idea is to digitally map all of India's farming plots using GPS readings and offer farmers yield-based insurance products, which will cover their individual risks. At present, crop insurance mainly covers the loans taken by a farmer and not his farming activities.

"Satellite based estimation model is very important because of small farm sizes in the country," the official said. "Based on the imagery from the satellite, a vegetative index will be determined and

after co-relating the data with yield for a particular crop, the yield of the individual farmer will be estimated to work out a tailor-made insurance cover."

A concept note on 'development of plot-level insurance' through satellite technology is being prepared, which will be discussed with all stake holders, the official added. The data will also be useful in providing vital agricultural knowledge inputs to the farmers. "Irda will work with insurers to develop a standard product that will be easy to market with terms of settlement to attract farmers," said another official aware of that the deliberations, adding that working groups at state government level will be set up to chalk out a roadmap. The scheme will be first launched in select states before being taken up nationally in phases. "Discussions are on with Madhya Pradesh and Punjab. The implementation of this model can be initiated from the next rabi period," the official said. The government is also looking to run a pilot model, where in insurers will promote plot-level insurance with a target of around 500 acre per village.

The move is in sync with Prime Minister Narendra Modi's call for focusing attention on the health of soil in agricultural areas to boost productivity and bring about increased prosperity.

At present, the National Crop Insurance Programme provides for taking up pilot studies to explore the possibility of using modern technologies like remote sensing technology to supplement yield assessment through crop cutting experiments.

1,000 agri-junctions to be launched by UP Govt. across the state

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oing pro-farmer in a big way, the SP government is all set to launch 1,000 'agrijunctions' across the state. The state budget to be tabled on February 24 is likely to have provision for the same. The aim is to provide not only farm inputs and equipment to farmers but also business opportunity to rural youth and employment to agriculture graduates.

The scheme will be announced by Chief Minister Akhilesh Yadav soon and the government expects that kisan junctions would dot the entire agricultural landscape of the state opening business opportunities for the rural youth in l a rg e n u m b e r s a n d protect the innocent farmers from their exploitation from the banks to the retailers!

The one-stop will not only cater to all kinds of requirements of farmers, but also guide them in procuring loan from banks for the farm needs and to set up small-scale food processing units and availing technical facilities.

Graduates with agriculture background would be shortlisted to run these junctions. According to reliable sources, the chief minister has ordered to

provide a subsidy of Rs 60,000 each to the selected candidates to set up their own business .The agri junction will cost nearly Rs 4 lakh and apart from the subsidy, the remaining amount would be funded as loans by the NABARD and other nationalized banks.

The State Agricultural Management Extension Training Institute (SAMETI) at Rehmankhera, Lucknow, is gearing up to provide a 12-day training programme for the shortlisted applicants.

The government hopes that the agri shop promoted by it will take the chain of such marts being run by corporate houses. "Agri junctions would not only provide all farm inputs to farmers, but also assist them in bank loans, and help them in availing the agriculture programs of the UP government and the Central governments," says a government official.

The agri junctions can add on services like maintenance and repairs of farm machinery, animal feed, retailing of agriculture produce and processed agriculture products and even information technology kiosks.

Need for global cooperation in coconut farming for cultivation and product processing has improved s u b s t a n t i a l l y. B u t t h e benefits of improved technology have not been reaching to coconut farmers.

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inister of state for agriculture MohanjiKalyanjiBhaiKundariya, said major coconut growing countries in the world should extend a helping hand to the ailing coconut farmers in less-developed countries, Speaking at the inaugural ceremony of the 51st Asian and Pacific Coconut Community (APCC) ministerial meeting.

Kundariya said coconut was being grown globally in 12.4 million hectares and the annual global production is 70-72 billion nuts. Over 20 million people across the world depend upon coconut farming for their livelihood.

The minister said, like most of the coconut growing countries in the world, in India, coconut is a small and marginal farmer's crop. "When policy makers talk and think about coconut, our aim should be the progress of these small farmers," the m i n i s t e r s a i d .

In the last two decades, efforts targeting the development and research on coconut, technology

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ermany will help Punjab in promoting organic farming in the state which is considered to be as the foodbowl of the country.

It was agreed in a meeting of a German delegation led by Peter Bleser, Parliamentary State Secretary (Vice Minister) Ministry of food and agriculture comprising representatives of German ministry of

T h e agricultural production can be transformed with the use of new scientific methods, he said while launching the 'Soil Health Card' (SHC) scheme in Suratgarh, situated over 300 km from Jaipur.

He called upon farmers to go for soil-testing at least once a year. "Soil-testing can help each farmer to save at least Rs.50, 000 per year," Modi said.

The farmer could earn a minimum of Rs 15,000 from a tree per year. Neera sugar is being actively marketed in Indonesia and Philippines.

"The arrival of Neera would not only boost the coconut sector but also the economy of the state as a whole," said K Babu, minister for fisheries, ports and excise, Government of Kerala.

India looks forward to sharing of knowledge, technologies and experiences with all the 18 Asian and Pacific Coconut Community member countries during the five-day session, said TK Jose, chairman of CDB.

self-sufficient on food security front. "Now Punjab and Germany should join hands to promote organic farming in the state," he said.

It was also agreed in the meeting that Punjab Agriculture University would exchange technological knowhow with agricultural universities of Germany and would jointly work to come out with new strains of pest resistant crops.

Singh said the government is developing custom hiring method through village co-operatives to help farmers and also trying to reduce the use of pesticides to minimize damage to crops.

Further elaborating, the minister said the state government is actively promoting green manures and organic farming and also encouraging local manufacturers to produce machines.

He disclosed that the state government is using ground water re-charging to stop depletion of ground water. He also conveyed that the government was encouraging farmers to adopt crop diversification techniques so that their income is enhanced.

quality of soil and appropriate usage of fertilisers.

Highlighting the importance of soil-testing, Modi said that "it can help farmers to know what exactly the problem in their land is and how it can be sorted out".

"The health of soil needs to be assessed at regular intervals so that farmers add required nutrients to the soil. You (farmers) can have bumper production only if land is fertile," the prime minister said.

Kerala is the only state which had started Neera production by amending the 112-year old Abkari Act. Production of Neera would bring 10-fold increase in the grower's income.

Germany to work with Punjab in promo ng organic farming

Adopt new methods to boost agri-oduction:Modi rime Minis t e r Narendra Modi said there is a need to adopt n e w scientific methods to b o o s t agricultural production in the country.

The minister praised the Coconut Development Board's (CDB) initiatives to form Farmer Producer Organizations (FPOs) and also opined the FPOs can play a lead role in increasing production, productivity, augmenting production of good quality planting material, aggregation of the product for primary processing, better by-product utilization and value-addition through marketing.

food and agriculture, federal parliament and government agencies.

The delegation called on Punjab Agriculture Minister Tota Singh.Singh told German minister that Punjab has played a key role in making India

He urged the state government to use school laboratories for soil-testing during vacations and teach students about the testing methods.

The prime minister also asked other states to set up expert committees on agriculture.

The SHC scheme will help farmers to know the

Beverages & Food Processing Times

Bleser in the meeting informed that farmers in Germany are trained to equip themselves with latest know how in farm sector.

He also informed that Germany has very advanced technology in seed and animal genetics.

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Vol. 7, Issue 10 -March - 2015

Beverages & Food Processing Times

19

INTERVIEW

Vol. 7, Issue 10 -March - 2015

'Make in India' will help Indian food processing industry in two ways, Labour reforms & alignment to Global practices Paradigm Services started16 YEARS BACK by a group of professionals from different sectors of food industry is an known organization with good resources to meet the requirements of demanding global quality & food safety standards in Beverage, food & Allied sector. Recently our team had an interaction with Atul O Ganediwala Managing Director of the company about the indian processed food industry and their business. Atul and Manan Bajaj General Manager-planing & Consulting, gave us some worth raeding replies, given below: How do you look at the present situation of the Indian food & b e v e r a g e s industry?

India is the secondlargest producer of food (205 million tonne fruit and Vegetable annually) and has the potential to be the largest on a global food and Atul Ganediwala agriculture canvas. However, it processes around 5 per cent of its output which is very less compared to other countries. The fact that a large volume of

India's agricultural output is wasted is an alarming signal for the country.

The food processing industry is growing at the rate of 13 per cent, and for the Indian economy and the overall growth of the nation, the growth of food processing industry is very important, as it takes care of farmers and employment for skilled and unskilled labour.

The food Industry is highly decentralised, but a large number of units are in the cottage, household and small-scale sectors, having small capacities of upto 250 tonne per annum. Since 2000, the food processing industry has seen large growth in ready-to-serve beverages, fruit juices and pulps, dehydrated and frozen fruit and vegetable products, pickles, mushrooms and ready-mix

vegetables. These small-scale units engaged in these segments of processing are export-oriented.

The value-addition of food products is expected to increase from eight per cent to 35 per cent by 2025.

Fruit and vegetable processing is also expected to increase from the current level of four per cent to 25 per cent of total production by 2025. India Food processing Industry have potential to grow as the base raw material, which is required is available in plenty and is very high percentage of which is getting wasted as of now. Growing processed food industry will not grow alone and will definitely play a major role in improving economic conditions.

Government of India is targeting food processing sector for 'Make in India' initiative,

do you think this will benefit food p r o c e s s i n g i n d u s t r y, a l l i e d segments and country as a whole?

We feel, 'Make in India' is going to help Indian food processing industry in two ways-a) Labour reforms and b) alignment to Manan Bajaj Global practices.

We think it is going to be a challenging task, as Indian Industry is full of Small and Medium scale companies and competing with Global Players, would require change in mind set of food business operator/Teams and readiness to spend additional cost on Implementation of day to day practices. We feel, this alignment is Need of an hour and it will result into viable and sustainable business practices meeting ever changing consumer requirements and help Industry growing to different heights and thereby contributing to the growth of Country.

What opportunities do you see for allied segments of the food & beverages industry in the country, such as machinery manufacturers, raw material suppliers and service providers?

With the growth of food processing Industry to produce more and better, Industry would require upgradation in machineries, utilities and hence machine manufacturers will also grow. Raw material suppliers including farmers will also improve and grow along with the food processing industry with better opportunities to produce better products get better competitive prices from demanding customer.

What is your focus area/service in food & beverages industry and how is your company doing?

We are in Training and Consulting business for internationally recognized standards in the field of quality, food safety and social accountability. We also consult our clients in the development of State of the Art facilities aligned to Industry global practices here by preparing them for upcoming customer specific requirements.

What are you future plans for further progress of your business this year?

With the growing emphasis on food safety through FSSAI and looking forward to align Indian food Industry to Global practices, we will get better opportunities to serve industry.

Do you think efforts by Government of India are enough for this sector? Any suggestions?

Although, Government is trying to improve the food industry and promoting exports business with different initiative but review of Indian regulations/acts to for alignment to changing scenario is since long. This will help us improving the current image of Indian food industry globally.

Beverages & Food Processing Times

20

BISCUIT & SANACK NEWS

Vol. 7, Issue 10 -March - 2015

India set to become a big bakery market

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ieldfresh Foods, a joint venture between Bharti Enterprises and California-based Del Monte Pacific, says India is becoming a big bakery market. The company, which sells pastas, sauces, is in the process of increasing its brand

penetration both in the business-to-business (B2B) and business-to-consumer (B2C) segments.

Yogesh Bellani, CEO, Fieldfresh Foods, said, “We operate in four categories—pastas, sauces, beverages and packaged fruit. The evolution of all these categories has been a boon. We have a range of fruit and other products that appeal to both B2B and B2C segments. India is also becoming a big bakery market. Besides quick service restaurants (QSRs), a lot of home-baking is driving up demand.

Field fresh remains focused on existing categories.

'However, we have introduced a range of dessert sauces. India is largely a savory sauce market, but we have now introduced fruit-based and chocolatebased sauces'', added Bellani He also added that, Italian is one of the fastest growing categories in terms of volume.

Consumers have adapted to this cuisine and are willing to try cooking it at home.

About 80 per cent of the company's products are manufactured their plant in Hosur, near Bengaluru. The plant was set up in 2010 and a cumulative investment of 140 crore has been made in it. We have been expanding capacities in the last six quarters to meet demand, explained Bellani Del Monte already reaches 95 per cent of modern retail, but penetration in general trade is limited.

According to Mr. Yogesh, internationally Freshfeild Foods have started operations in Nepal and Bangladesh in the last quarter. It is still in early stages. “We have not ventured into Sri Lanka yet.

We do a lot of B2B exports for the QSR industry globally”.

Bakers Circle raises $6M from Gaja Cap, DSG Consumer

Britannia to adopt leaner biscuit portfolio

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ookie maker Britannia Industries Ltd is cutting underperforming biscuit brands and pack sizes from its large portfolio as the company looks to increase its market share and margin gains by aiming its product innovation efforts and advertising spending on five key brands.

The lean brand portfolio approach, which is also being adopted by rival Parle Products Pvt. Ltd, represents a big shift from earlier years when biscuit makers launched hordes of new labels, brand variants and flavors.

and flavors but customers didn't take to most of those launches.

According to industry executives, the biscuit market is worth roughly Rs.24,000 crore currently.

Though companies don't disclose market share figures, some analysts estimate that Parle is the market leader with a 33-35% share, while Britannia has roughly 27-30%. Saddled with bloated portfolios, these companies are now trying to simplify their supply networks, marketing efforts and all-round product management by taking the axe to laggard brands as well as pack sizes.

Britannia, which has 13 biscuit brands, has Cutting underperforming brands can help boost margins and improve efficiency within the organization by moving spending to more productive areas.Companies do this from time to time—after a phase in which they launch many brands, they sit back and analyze which ones aren't working and then these products are removed eventually. Portfolio rationalization becomes especially important in low-margin categories.

identified five so-called power brands—Good Day, NutriChoice, Tiger, 50:50 and Marie Gold—around which the company will lead its innovation and marketing efforts.

By consolidating brands, Britannia is also consolidating their investments. Late last year, Britannia, which has gained market share from rivals Parle and ITC Ltd over the past 15 months or so, already cut its namesake cookie brand and launched the product under its Tiger label.

Britannia's other brands include Jim Jam, Milk Bikis, Little Hearts and Nice Time. Some of these existing brands will continue to be independent while others are likely to be merged with the company's five key brands over time.

After years of consistent double digit volume growth, gains in biscuit sales slowed sharply in the past two financial years because of rising prices and the weak economy. Biscuit makers, who had already launched several brands in the boom years, tried to boost growth by introducing new products

Over the past 18 months or so, Britannia has been an outperformer among consumer goods makers, reporting significant gains in both margins and market share. Earnings before interest, tax, depreciation and amortization margin (an indicator of operating profitability) soared to 10% in the September quarter from 6% in the year ended 2013, helped partly by stabilizing costs of wheat and sugar, while revenues also grew consistently ahead of industry rates in that time as the company improved its distribution network. Its share price has nearly quadrupled in that time.

Since November, Britannia has launched two premium brands—NutriChoice Heavens and Good Day Chunkies. The company is planning to launch new labels this year within its key brands.

Britannia has also been among the first consumer goods companies to tap online retail sites for distributing products. It introduced Chunkies through Amazon.in exclusively for a fortnight before the brand was distributed to stores.

Now, most of Britannia's brands are available on sites such as Big Basket.

Red velvet Oreos coming in February

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rozen food specialty firm Bakers Circle has received Rs 36 crore (approximately $6 million) from private equity firm Gaja Capital and existing investor DSG Consumer Partners (DSGCP).

This is the third round of funding for the frozen foods manufacturer. Gaja Capital has invested Rs 30 crore in the company whereas DSGCP has invested the rest. The company wants to expand its presence in the Middle East by trading Indiaproduced confectionery products there and setting up a frozen foods plant in the Jebel Ali Free Zone in the UAE. “We have acquired the requisite real estate for the plant and work is on,” Ranjit Kamath, chief financial officer at Bakers Circle, told VCCircle.

The firm has acquired 0.6 acre land in the trade free zone, where it will build a 10,000 square feet facility which will have capacity to produce 18,000 sandwiches an hour. This will be a fully automated robotic plant.

The latest round of funding by PE firm will be followed by exits by some existing investors later this year.

“Existing investors will receive money from exit from Gaja Capital through its secondary round

of funding of approximately Rs 30 crore over the next two months,” says Kamath. This will take the private equity firm's total commitment to approximately Rs 60 crore. Existing investors apart from DSGCP include Haystack, a fund founded by former Goldman Sachs' partner Hank Uberoi and a couple of individual investors.

O

reo's latest twist on its best-selling cookie: a red velvet makeover in time for Valentine's Day.

The latest limited edition Oreos, with red

Oreo is far from the first brand to try out the trendy flavor in a product beyond cake or cupcakes.

Messages sent to Gaja Capital did not elicit a response. Bakers Circle had appointed investment bank Langham Capital to advise on its fundraise.

The Gurgaon-based company makes breads, including French baguettes, rolls, burger buns and pizza dough; flavoured cakes like chocolate & strawberry; hot & cold pies and quiches. The firm also provides laminated dough, including croissants & pastries, cookies, muffins, chocolate mousse, brownies and other confectionery products. It has clients like Subway, KFC, Pizza Hut, Starbucks, Chilis, Café Coffee Day, Dunkin Donuts and Smoke House Deli.

Bakers Circle entered international markets early 2014. In 2012, the firm had raised Rs 14 crore from DSGCP and Haystack, to enhance its infrastructure, supply chain and equipment.

Red velvet cake has been around for decades. The cake is distinguished by its dark red color and often has a cream cheese icing. The flavor has gained a following in recent years in everything from cupcakes to whoopie pies.

cookies and cream cheese-flavored filling, are set to hit shelves in early February. The red velvet variety marks the first time Oreo has had a new cookie color since 2004, when the Golden Oreo debuted.

Beverages & Food Processing Times

With its twist on the popular flavor, Oreo is hoping to maintain its brand dominance with the best-selling cookie.

O r e o h o l d s a commanding lead in the cookie aisle ahead of products such as Kellogg's Keebler cookies and Mondelez's Chips Ahoy brand, according to Euromonitor International.

The red velvet version is set to be in U.S. stores on Feb. 2

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D

BEVERAGE NEWS

Vol. 7, Issue 10 -March - 2015

ITC to launch B Natural fruit juices in eastern, western markets soon

iversified conglomerate ITC Ltd, which recently forayed into the fruit juices with “B Natural”, is planning to introduce its offerings in the eastern and western markets soon.

So far 'B Natural' – a Bengaluru-based brand that

“To be launched in the East by February, the juices contain no artificial colours or preservatives and are 100 per cent natural. We will have packs of 200 ml and one litre,” he said adding that the FMCG major was targeting the offerings as a “light snacking item”.

Juices and food items come under the “other” FMCG category for ITC, which account for over 21 per cent (or Rs 6,445 crore) of the turnover of Rs 30,603 crore; that it reported in the first nine months of the fiscal.

ITC acquired last year – has been introduced in the five southern States that include Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and Kerala.

The launch in the eastern region – West Bengal, Odisha, Bihar and the North-East – is expected by February. While in western markets the offerings will be introduced later this year.

According to Chitranjan Dar, Chief Executive of ITC's Foods Division, the entry into the fruit juices segment was facilitated with the company leveraging its back-end in the agri-business category; particularly, specialization in export of fruit pulp.

According to Dar, postacquisition, ITC re-worked on the juice brand's various aspects such as manufacturing facilities, taste and also packaging.

To be distributed through both modern retail and kirana stores, B Natural has been priced to take on market leaders in the segment.

At present, the juices market is pegged at Rs 2,000 crore with Dabur's “Real” being the market leader and PepsiCo's“Tropicana” coming a distant second. Focus has also been on having special Indian flavours – like litchi and jamun.

However, some of the variants – like jamun – will be placed at a premium.

Now an AAP Cola by beverage-maker inspired by Kejriwal's party new chief minister at the Ramlila Ground where around 20,000 bottles of the AAP Cola were distributed free of cost.

"We were associated with Kejriwal and his whole team since the days of anti-graft movement led by Anna Hazare. We are a dedicated supporter of the party and now I feel proud that I can also contribute in my own way to the dream our Chief Minister once saw," he said.

L

aunched in four flavours- cola, lemon, orange and surprise- a 400ml pet bottle will be available for Rs 15 across the city from tomorrow.

Jitender Keswani, who along with his family owns the company, said the cola is for the 'common man' who cannot afford to buy costly soft drinks of foreign companies.

"A common man- one who lives in slums, JJ Clusters- thinks twice before spending Rs 35-40 to buy a cold drink, so we have made the AAP cola which he can easily afford," Keswani said.

Keswani and his family were present at the swearing-in ceremony of Arvind Kejriwal as the

Keswani said the slogan given for the drink is the best. It reads, "Drink and fight for your right".

The family started its business with a humble Paan shop in south Delhi's Greater Kailash in the 1960s, 'Prince Paan', and then moved to business of beverages.

The company already has the 'Prince Cola' brand in the market which Keswani claims to be as popular as other foreign brands among the common people of the city.

Shri Brahm Shakti Prince Beverages Pvt Ltd has its manufacturing facility in Noida with its registered office in Greater Kailash Part 1.

Indian Seedless grapes have become an integral part of French and Australian wines

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eedless grapes from India have become an integral part of certain French sparkling wines and Australian wines. Even as some grape exporters are engaged in setting up sustainable business practices with European importers, many say some varieties have found favor in France and Australia despite both origins being major grape producers.

India is one of the largest exporters of grapes. The Thompson Seedless variety, which are green in color, and Sharad Seedless and Jumbo variety, black colored ones, are exported chiefly to the Netherlands. From there, Indian grapes are distributed throughout Europe, with a sizeable amount landing in Australia and France.

“Grapes from India are used for blending certain wines in France,” said Sopan Kanchan, Chairman of Grape Growers Federation of India. “Exports of concentrated grape juice and even dried grapes have shot up considerably from Nasik, Sangli and Ahmednagar to the Netherlands and the European Union,” Kanchan said. Rodrigues, a wine maker who used to work in Australia, before turning manufacturer in India, says grapes from Nashik, Sangli and Pimpalgaon are regularly used in making Sauvignon Blanc, sparkling wines, white blends, and some rose wines in Australia.

While grapes from China, India, and other tropical countries are used for light dry wines, fine red wines are generally made from grapes grown in France's Bordeaux and Rhone regions.

p

A

ccording to a new Canadean report, the global malt beverage industry expanded by 42% over the past five years, with the Middle East and Africa recording particularly strong growth. While clear malt is the drink of choice in the MENA region and Africa, dark malt is preferred in Latin America where sales have been slowing.

The company has also applied for a registration of the name 'AAP Cola' and is awaiting for approval.

These products include drinks and snacks from brands like Tropicana, Doritos, and Tostitos, each

of which achieve about $2 billion in global sales each year.

PepsiCo has not yet released exact details of this strategy, which will include which portals the company will sell its products through, though that information should surface in the coming months.

Consumers can already purchase some of PepsiCo's products through grocery portals, such as BigBasket.com, AaramShop.com, and LocalBanya.com.

A Google and Bain report predicts that India will have more than 250 million online shoppers by 2020. In short, PepsiCo's move to capitalize on the appeal of ecommerce comes at the right time.

In 2013-14, India exported 17,212.25 million tonnes of grapes to the United Arab Emirates, its fourth highest export destination. Exports were valued at 129.62 crore, according to data on the APEDA (Agriculture and processed fruit products export development authority) website.

The European Union is the largest international market for Indian grapes. In 2013-14, India exported 46,136.91 mt of grapes to the Netherlands, valued at 527 crore. While grape exports from India to the Netherlands were the highest, Russia secured the second spot, accounting for 24,503 mt.

“The grape harvest from Maharashtra, specifically designed for exports to the European market, has begun early this month,” said Kanchan. “It is normally around the second week of February but this year, it commenced during late January given the good crop,” he said.

“Last year, our exports were 4,200 containers (of 12-14 tonnes of produce each)," said the Chairman of the Grape Growers Federation of India, adding that many exporters were keen to engage with European importers so as to set up sustainable business practices.

Malt beverage on the rise in MENA and Africa; - slowing sales in Latin America

PepsiCo to turn to ecommerce for sales in India

epsiCo will soon capitalize on a shift toward ecommerce in India by beginning to sell some of its premium brands exclusively through ecommerce platforms.

In 2010, the European Union had stayed grape imports from India, given the excessive chemicals on the fruit. Kanchan said the EU wanted more chemicals to be monitored, and had hiked the range from 98 to 167. He said that the matter had been sorted out amicably and that exports resumed by end-2012. IG International Director Tarun Arora added that repeat orders from the UK for the Thompson Seedless variety of grapes was a welcome step. He added that the Jumbo variety of black grapes had a huge market in the Gulf countries.

Fastest growth in Middle East and North Africa (MENA) The MENA region -- where only unfermented, clear malt is sold -- is the fastest growing market for clear malt beverages, with a growth rate of 76% and volumes almost doubling over the last 5 years.

Canadean predicts that the market for malt beverages will remain robust, as alcoholic products are banned in the majority of MENA countries. Michael Ramsell, beverage analyst at Canadean, says: “In markets as restricted as the MENA markets, manufacturers need to innovate to keep consumers interested. Malt brands will stay

Beverages & Food Processing Times

innovative by offering clear malt in a diverse range of flavours such as peach, pomegranate and raspberry. Such flavours are already offered by Fayrouz and Moussy, regional malt brands owned

by Heineken and Carlsberg.”

Clear malt is becoming more popular in Africa According to Canadean, malt also recorded strong growth in Africa, with an increase of 62% in the last five years. Nigeria is the world's largest malt market, and responsible for 74% of malt sales in Africa. As opposed to MENA countries, Africa is dominated by dark malt – a product brewed using roasted barley, giving the drink a much darker colour. Ramsell says: “Dark malt drinks dominate the region and are marketed at children and working class consumers who prefer sweet tasting beverages. However, clear malts have become more popular, after being introduced as an adult beverage in an attempt to attract a more affluent and wider audience.”

Slowing LATAM markets in need of innovation boost The report further shows that Latin American markets are still 100% dominated by dark malts. However, markets in Latin America only grew by 4% since 2009, as growth in the malt market is dependent on the region's two largest consumers, Venezuela and Colombia, which currently hold 33% and 36% of the market share.

Ramsell adds: "The poor economic performance of both countries has slowed the malt drinks market in Latin America, meaning manufacturers need to innovate and branch out to different markets."

22

Vol. 7, Issue 10 -March - 2015

Italy

Delta Nutritives Pvt. Ltd.

B 308/312, Antop Hill Warehousing Complex, Vidyalankar Institute Road, Wadala (E), Mumbai 400 37.

Tel.: +91-22-3314 7777 E-mail: machine.sales@deltanutritives.com Fax: +91-22-3314 7700 URL: www.deltanutritives.com

Regional Offices: DELHI | HYDERABAD | BANGALORE | CHENNAI | KOLKATA

Beverages & Food Processing Times

23

FOOD SAFETY NEWS

Vol. 7, Issue 10 -March - 2015

Colorful and healthy: researchers develop two new potato varieties

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esearchers have developed two new varieties of potatoes which have high nutritional value and are highly suitable for industrial processing.

Developed by the Basque Institute for Agricultural Research and Development, NEIKER-Tecnalia, a state-owned, not-for-profit public corporation, the

new varieties are striking in appearance: 'Miren' has bright yellow flesh and 'Entzia' is purple.

As well as its vivid color, Entzia is characterized by a high presence of antioxidant components and a considerable quantity of anthocyanins, a pigment with bioactive potential and reported beneficial effects for human health.

Entzia is destined mainly for the specialised and gastronomic market as well as for the foodstuff industry, as it is suitable for creating functional foods, purees and colored fried potato chips. Its concentration of bioactive compounds - phenols and vitamin C, among others - and its antioxidant capacity are significantly higher than in conventional varieties.

Entzia also has a high concentration of iron, zinc, potassium and magnesium, with a 100 g portion of the fresh potato containing about 25% of the recommended daily intake (RDI) of iron and zinc plus 17% and 22% of the RDI of potassium and magnesium.

The Miren variety performs well during the cooking process, has a good flavor and a firm, smooth texture.

Its concentration of carotenes is higher than that of the ordinary commercial varieties. Its commercial potential is further enhanced by its high output, ease of washing, oval shape, striking yellow color and its superficial eyes.

Another feature of the Entzia and Miren varieties is their increased resistance to disease, mainly to the 'Y' potato virus and pectobacteriumatrosepticum, respectively.

Nigerian Government's food safety initiative gets EU support

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he European Union (EU) funded National Quality Infrastructure (NQI) project has extended its support to the federal ministry of Nigeria to give a push to the implementation of the national policy on food safety.

Initiated by the United Nations Industrial Development Organisation (UNIDO) in Abuja, the

activity is aimed at creating awareness about techniques of food handling and seeking to eliminate high risk foods from Nigerian market.

The project will also involve work on improving food manufacturing procedures to encourage food exports from Nigeria.

The EU along with UNIDO had initiated the NQI in July 2013 by signing an agreement to support Nigeria to improve its quality infrastructure.

"To encourage trade in the country, the initiative would also include building quality infrastructure considerations in line with the World Trade Organization Sanitary and Phytosanitary obligations.”

Nigeria's food safety initiative would take into consideration cross-cutting themes on trade, agriculture, health, environment, science and research.

To encourage trade in the country, the initiative

would also include building quality infrastructure considerations in line with the World Trade Organization (WTO) Sanitary and Phytosanitary (SPS) obligations.

US Agriculture Department approves genetically modified non-browning apples

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wo genetically modified varieties of nonbrowning apples, Arctic Golden and Arctic Granny Smith, may soon be commercially available following approval from the US Agriculture Department.

T h e development is expected to increase the sale of apples.The genetically modified apples are being developed by Canadian company Okanagan Specialty Fruits.

The Guardian quoted president of Okanagan Specialty Fruits, Neal Carter as saying: "It is the biggest milestone yet for us and we can't wait until they're available for consumers.”

"After being modified, the GM fruits produce 10% of the PPO of normal apples, which is not enough to turn them brown.”

The department's Animal Plant Health Inspection

“The selected laboratories operate testing facilities for the food and beverage industry and will be trained in units under the NQI Project to qualify them to apply for accreditation within the requirements of the ISO 17025 standard."

with Okanagan.

Explaining the browning process of apples, the company said on its website that polyphenol oxidase (PPO) was responsible for the enzymatic browning of both potatoes and apples. After being modified, the GM fruits produce 10% of the PPO of normal apples, which is not enough to turn them brown.However, these new apple varieties have attracted criticism from the Organic Consumers Association (OCA), which argues that genetic changes preventing browning could be harmful to human health. It has already petitioned the USDA to deny approval, adds the publication.

FSSAI's new draft order to curb the use of antibiotics in animals has been welcomed by CSE

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ood Safety and Standards Authority of India's (FSSAI) recent draft order which proposes to put curbs on the rampant use of antibiotics as a growth promoter in food-producing animals in India, such as chicken has been

According to a UNIDO statement: "The NQI initiative collaborated with the Ministry of Health to establish two supervisory bodies to oversee an integrated food safety control system for Nigeria and safeguard the mandates of the implementing government agencies, the Inter-Ministerial Committee on Food Safety (IMCFS) and the National Food Safety Management Committee (NFSMC).”

As cited in The Guardian the ministry's statement read: "Over 40 laboratories from across Nigeria participated in the knowledge management training course on Proficiency Testing (PT) schemes in accordance with ISO/IEC 17043.

The Food and D r u g Administratio n has no mandatory r e v i e w process for genetically engineered foods and is supervising t h e n e w a p p l e s through a voluntary consultation

These apples are said to retain their f r e s h appearance and color w i t h o u t turning brown after being sliced or bruised.

The SPS obligations was set by WTO on memberstates' policies relating to food safety which included bacterial contaminants, pesticides, inspection and labelling.

As a part of the initiative, about 40 laboratories have been set up in Lagos for proficiency testing.

The statement further revealed that experts from the NQI project visited Lagos to deliver a two-day capacity building programme to improve the competence of these laboratories to perform conformity assessment services.

Service said that the apples were approved to be sold in the US as they were unlikely to pose a risk to other plants in the form of bacteria, fungi and other threats.

welcomed by Centre for Science and Environment (CSE).

Chandra Bhushan, deputy director general, CSE, said, "India needs to implement a comprehensive set of regulations including banning of antibiotic use as growth promoters in the poultry industry.

Not doing this will put lives of people at risk.

Keeping that in mind, the FSSAI's draft order is the first big step in the right direction to regulate overuse and misuse of antibiotics. It will help in stemming antibiotic resistance.

Responding to the draft order, Amit Khurana, programme head of CSE's Food Safety and Toxins team, said, "Another major concern is the unregulated entry of antibiotics into the foodproducing industry, which we hope will be checked by this order.”

Indians are developing resistance to antibiotics --

Beverages & Food Processing Times

and are falling prey to a host of otherwise curable ailments. Some of this resistance might be due to large-scale unregulated use of antibiotics in the poultry and meat industry. A July 2014 study by CSE's Pollution Monitoring Lab had established this linkage by d e t e c t i n g antibiotic residues in 40 per cent of the chicken samples that it tested.

The FSSAI order, which has been placed on the Authority's website on January 19, invites comments within a period of 60 days and shall come into effect from July 1, 2015.

Recognising the issue of antibiotic overuse and misuse in foodproducing animals, the order issues directions t o e n s u r e compliance with two advisories circulated last year by the Department of Animal Husbandry, Dairying and Fisheries.

The advisories were issued to directors and commissioners of animal husbandry departments of states and Union territories. They prohibit antibiotic use as growth promoters in feed and feed supplements. One of the advisories, in particular, also talks about ensuring veterinary supervision of overall antibiotic use; supply of a licensed antibiotic by a registered user; instituting a system of tracking antibiotic use; and the need for alternatives.

Khurana also points out that the order covers imported products as well - which means it could help restrict the likely import of chicken legs from the US to the Indian market. Huge amounts of antibiotics are known to be used in chicken farming in the US.

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COMPANY PROFILE

Vol. 7, Issue 10 -March - 2015

Sainath Sugar growing with growth rate of more than 50 percent per annum

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oday, it is hard to imagine a world without easy access to sugar. Of course, Sugar plays vital role in the food and beverage industries. The food and beverage industry in India has experienced immense growth and is continually evolving in a

sugar production is consumed in the countries of origin, with only about 28 percent traded in the world market.

Sainath Sugar Trading Company is a reputed & highly trusted name in sugar trading since 2010.

We were incepted with an objective to become one of the India's largest traders in sugar. The Sainath Sugar Trading Company was brought to life by Mr. Ajit Thube. He gave a new dimension to his company. He is dynamic, young entrepreneur, and a skilled trader having vast experience in the field of marketing and trading business. He manages overall administration, information and system field etc. and helps the company in achieving name and fame in the national sugar market.

dynamic way. This is one of the key reasons that many global and foreign companies are shifting their focus on the Indian market. The world production of sugar is about 155 million tonnes annually. Sugar is produced in tropical regions from sugar cane. India ranks second in the world in the production of sugarcane. Sugar is known for its high quality, hygiene and good taste. Most of the

Due to the high experience of company's head, Saintah Sugaris able to stand in the midst of distinguished sugar suppliers in India. He ventured into sugar trading with an intention to raise capital for his own independent enterprise. Under his leadership, Sainath Sugar Trading Company became the leading traders of sugar to embrace new technology for faster, more effective and

Ajit Tubhe

affordable services to all clients. Mr. Thube is valued for his understanding of the fundamental and the technical market. The company is mainly trading in physical sugar. The company has spread their operations throughout the nation with supply of sugar in all over India. Purchasing the sugar from various sugar mills and same is sold to sugar food and beverage industries, brokers, consumers, confectioneries, retail clients of other states.

Sainath Sugar Trading Company is located at Ahmednagar, well recognized as the middle of the Maharashtra. It is an historical place, easily accessible and is well connected with road and rail transport. Our entity is continuously moving towards the peak of success with growth rate of more than 50 percent per annum.

Sugar Categories are based on crystal size: small, medium and large. We can supply sugar of following grades : L, M, S, L-30, M-30 and S-30 Out of which maximum production is of S-30 bright sugar. Sugar grading is done for colour and grain size. Sugar produced is regularly matched

with N.S.I. standards. S-30 sugar is crystal clear and is known to be sweeter and healthier than many other sugar brands.

Natural Sugar is a class of edible crystalline substances, mainly sucrose, lactose, and fructose.

Human taste buds interpret its flavor as sweet.

Sugar as a basic food carbohydrate primarily comes from sugar cane and from sugar beet, but also appears in fruit, honey, sorghum, Refined sugar maple (in maple syrup), and in many other sources. It forms the main ingredient in much candy Sugar is produced from the evaporation and clarification of the juice that is extracted from the crushed cane.

Company supplies sugar nationwide through trucks. Company purchases the sugar from sugar millers, corporate to carry the supplies. Company benefits their clients in number of ways, including fast and accurate order execution, instant access to information regarding their requirements, personal attention for large & small clients. We can deliver our sugar products in bulk and have achieved a reputed name in the business of supplying sugar.

Sugar manufacturing process at our business partner plants takes place under strict quality control measures and produced sugar is nowhere touched by hands. Our business partner plants are always among the first to adopt latest equipment and technology to ensure that our product quality is nothing but the best. They have a highly skilled and experienced team of professionals, who consistently work hard to maintain the quality of our sugar products. They are the most precious assets & the backbone of our company and their main motto is to provide utmost level of satisfaction to our customers.

To meet the requirements of sugar, we, Sainath Sugar Trading Company, have maintained strong business relationships by instilling espoused values of respect and integrity towards clients since foundation. It is this hard earned reputation of offering personalized and efficient service that has positioned us as one of the noted traders and service providers in this domain. Reliance on establishing sound relationship with our clients help us in offering a wide gamut of sugar. Relying on the expertise and rich experience, we provide total solution to our customers by offering a wide range of high quality sugar at market leading prices.

Our market expertise and resources have assisted in offering a premium range of sugar to clients.

Being the reliable supplier, we procure qualitative and durable range of sugar from authentic sugar industries. Our associations with the well known sugar industries have helped us in sourcing only best grade of sugars in the market. Besides, our tireless efforts in holding cordial relations with them aid us to offer optimal satisfaction to clients.

Moreover, with advanced thoughts and rich professional knowledge, we work in coordination with vendors and clients to deliver an excellent output. Ensuring high level of coordination at every level, we deliver practical and value added solutions at competitive prices.

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Vol. 7, Issue 10 -March - 2015

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26

CONFECTIONERY NEWS

Vol. 7, Issue 10 -March - 2015

India's sweet obsession

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he confectionery market in India is expected to grow by 71% in the next four years, as the growing Indian middle-class consumes more gums and jellies, and chocolate continues to be high in demand among children, according to

According to Canadean, this class accounts for 45% of overall confectionery consumption in the country, and more than half of the consumed confectionery is gum. “In India, gum is seen as a luxury item, with branded products predominantly available in urban areas,” said Safwan Kotwal, analyst at Canadean.

Climate also plays a role; in the soaring temperatures of summer in India, consumers prefer gums and jellies over chocolate.

Canadean projects that sugar confectionery and gum will outsell chocolate in volume terms; gum is expected to see an increase of 64% in volume consumption by 2018, compared to chocolate consumption, which is tipped to grow by 41%. However, in market value chocolate is still dominant, with the market expected to be worth over US$1 billion by 2018.

research by Canadean.

The Indian confectionery market was worth close to US$1.3 billion in 2013 and is expected to grow by 71% to reach US$2.2 billion in 2018. Economic growth and development has resulted in rising disposable incomes for India's middle classes.

While gum is becoming more popular among adults in India, sweets and toffees are still the most popular with children and continue to be high in demand. Children aged 9 years and younger accounted for almost a quarter of sugar confectionery and chocolate consumption in 2013.

India's growing taste for gums and jellies especially true for gum that provides fresh and minty breath, as it portrays a professional and well-groomed image that is becoming more vital to success in the Indian workplace.”

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anadean expects the confectionery market in India to grow by 71% in the next four years, as the growing Indian middle-class consumes more gums and jellies and chocolate continues to be high in demand among children.

The Indian middle-class sees gum as a luxury item The Indian confectionery market was worth close to US$1.3 billion in 2013 and is expected to grow by 71% to reach US$2.2 billion in 2018. Economic growth and development has resulted in rising disposable incomes in India, especially among the middle-class. According to Canadean, this class accounts for 45% of overall confectionery consumption in the country, and more than half of the consumed confectionery is gum. Safwan Kotwal, analyst at Canadean, says: “In India, gum is seen as a luxury item, with branded products predominantly available in urban areas. This is

Hot climate means Indians prefer gums and jellies to chocolate Due to the soaring temperatures in India, consumers prefer gums and jellies over chocolate, especially in the summer months. Canadean finds that sugar confectionery and gum will outsell chocolate in volume terms: Gum is expected to see an increase of 64% in volume consumption by 2018, compared to a growth of only 41% in chocolate consumption.

Kotwal says: “Weather plays a vital role for sugar confectionery and gum sales. However, when translated into value terms, the chocolate market still dominates and is expected to surpass the US$1 billion mark in 2018.”

Chocolate continues to be firm favourite with children Although the report shows that gum is becoming more popular among adults in India, sweets and toffees will stay firm favourites with children and continue to be high in demand. Kids 9 years and younger accounted for almost a quarter of sugar confectionery and chocolate consumption in 2013. Kotwal adds: “Consumers in this age group, like in any other country, have a preference for sweet tasting products, which will be further enhanced as they develop their tastes and preferences for certain brands and products.”

DS Group entry into Candy segment Pulse, KachchaAam flavored, is a new powder filled candy in the segment giving it a requisite differentiation of flavor.

“Hard boiled candies are growing at the rate of 9 per cent with a total market size Rs 1,800 crore, therefore the group decided to enter the segment,” ShashankSurana, Senior General Manager — New Product Development, DS Group said.

The initial phase of the launch will be supported extensively with activities in Rajasthan like in—shop display, exclusive merchandise promotion and focused sampling through various consumers, he said.

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xpanding its confectionery portfolio, DS Group today announced its entry to the Candy segment with the launch of Pass Pass 'Pulse' candy in Jaipur.

Surana informed that the company would be launching more innovative flavors in future

BENEO presents toothfriendly confectionery for children at ISM 2015 because children are particularly in need of balanced carbohydrate energy. The concepts at ISM 2015 have been clinically tested using plaque pH-telemetry[2], which is the worldwide established method of testing toothfriendliness.

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s a leader in functional ingredients, BENEO is using ISM 2015 to present its range of toothfriendly children's confectionery product concepts. At the show, BENEO will be showcasing on stand bubble gum and chocolate lentil concepts that have successfully undergone scientific testing with plaque pH telemetry. Both products are toothfriendly and fully digestible due to the inclusion of BENEO's carbohydrate, Palatinose™, which completely replaces sucrose in the formulation.

With 83% of consumers globally paying high attention to oral health[1], products made with the toothfriendly carbohydrate, Palatinose™, are set to become increasingly popular. The noncariogenic benefits of Palatinose™ have received EFSA 13.1 and U.S. Food and Drug Administration (FDA) health claim approvals.

Being the only toothfriendly, low glycaemic and fully digestible carbohydrate, Palatinose™ is ideal for food producers looking to explore new avenues in children's confectionery. This is an area where standard sugar-free formulations are less desired,

The bubble gum concept at ISM 2015 has a pleasant banana flavour and can be produced using existing bubble gum technology. Its reduced stickiness facilitates processing and cleaning and offers high form stability to manufacturers. The added benefits of incorporating Palatinose™ in BENEO's chocolate lentil concepts are a smooth coating and a pleasant crunch, while the core provides a similar mouthfeel and taste to conventional chocolate.

All of this, combined with the low glycaemic properties and sugar-like sweet taste of Palatinose™ enriched products, delivers the potential to innovate for confectionery manufacturers looking for nutritional and technical benefits, without sacrificing taste.

Katja Reichenbach, Product Manager Palatinose™, BENEO commented: “According to the World Health Organisation, more than 60 percent of school children worldwide suffer from dental cavities. This figure shows the urgent need for confectioners to offer innovative solutions for sweet-toothed youngsters. We are pleased to present our toothfriendly tested bubble gums and chocolate lentils with Palatinose™. The positive results of the pH-telemetry show once again that Palatinose™ is the ingredient of choice when it comes to toothfriendly confectionery – especially for children.”

The proposal for dairy exports from India to Russia still in a midpoint t h e matter.“Ther e has been no response from the Russian authority as yet,” said SantoshSara ngi, its chairman.

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ndian dairy exporters' wait continues for dispatching their first shipment to Russia.

Though A team from Russia's phytosanitary watchdog, Rosselkhoznadzor, had visited India between October 27 and November 8, 2014, to inspect at least half a dozen cheese and dairy product units. They were reportedly satisfied at the progress on good manufacturing practices.

We have sent our dossier of reports to the Russian authority on the quality of dairy products and other issues they had raised. We are yet to receive any positive signal,” said S K Saxena, Director, Export Inspection Council, the body monitoring shipment of dairy products. “We are confident of getting Russian market access very soon.”

“The Russian government has not yet approved dairy import from India. Our talks with Russian importers are still on'', R S Sodhi, chairman of the Gujarat Cooperative Milk Marketing Federation (owner of the Amul brand), said.

The Agricultural & Processed Food Products Export Development Authority has been following

Beverages & Food Processing Times

The Food and Agricultural Organization of the United Nations estimated a 13 per cent decline in Russia's import of milk and its equivalent, at 4.35 million tonnes in 2014 as compared to 5.01 mt the previous year. This was due to the ban, from August 2014, on export of dairy products from Australia, Canada, the European Union, Norway and America, due to the trade sanctions imposed in the wake of the Ukraine crisis.

In 2013, India entered the world market for skimmed milk powder (SMP) in a significant way, with sales leaping 250 per cent to 130,000 tonnes.

Trade data for the first eight months of 2014 show exports down 37 per cent compared with the same period in 2013. Our SMP exports are estimated to have declined by 50 per cent in 2014, to 64,000 tonnes. World prices have been falling, making domestic sales more profitable.

Additionally, as a consequence of rising internal prices, the Government of India announced in July the abolition of an earlier five per cent SMP export incentive

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DAIRY NEWS

Vol. 7, Issue 10 -March - 2015

M&M wants to milk dairy sector; eyes up to Rs 750-cr buyout huge opportunity for the company that is the largest farm equipment maker in the world by volume. The focus of the company would be - premium milk or a mass brand - entering the high-end space makes better business sense. About the rationale for the diversified Group to enter the milk business, an official said being the largest farm equipment player and also a leading entity in the agri segment, foraying into the dairy sector would only complement its business cycle.

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ahindra Agribusiness is keen to enter the over Rs 3-trillion Indian dairy sector through a Rs 150-Rs 750 crore acquisition of a brand that has good supply chain and branding in place. Money is not a problem when it comes to a good dairy brand.

More than 80 percent of the over Rs 3-trillion dairy sector is in the unorganized space and this offers a

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frozen cattle semen under the artificial insemination programme, KLDB officials said.

The NDP is being implemented in association with the Animal Husbandry Department and the Malabar Regional Milk Producers' Cooperative Society The Minister also inaugurated the KLDB's scheme of free disbursement of cattle feed. The board also launched a scheme of

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he integrated dairy units launched by the National Bank for Agriculture and Rural Development (Nabard)) in association with Karimnagar Milk Producer Company Limited and the Telangana Grameena Bank with the support of Indo-German Water Development Programme (IGWDP) in the watershed areas is yielding good

Mahindra ShubhLabh Services, a Group entity, has emerged as the largest grapes exporter by working directly with farmers. It undertakes contract farming of grapes in Maharashtra and provides farmers with technical support. Dairy can supplement farmer incomes in tough times and act as a hedge against climate risks, he said, adding the company wants to replicate the supply chain success in grapes collection in the milk segment too.

National dairy plan in Kerala he NDP, being implemented by the Kerala Livestock Development Board for strengthening the State's dairy sector, involves financial assistance of the National Dairy Development Board. It is being implemented in Kannur, Kozhikode, and Wayanad districts. The objective of the NDP is to improve the productivity of milch animals by ensuring availability of quality

Integrated dairy unit launched by NABARD yielding good results

providing for free calves of quality indigenous cattle species to farmers to promote organic farming.

The State government will institute awards for farmers and societies or agencies engaged in conserving indigenous cattle breeds in the State, Agriculture Minister K.P. Mohanan has said.

Inaugurating the State-level implementation of the National Dairy Plan (NDP) at Koothuparamba, Mr. Mohanan said that 'Gopalratna' award would be presented to the farmer adjudged best in his/her efforts for the conservation of indigenous breeds such as Vechur cows and Kasaragod dwarf. 'Kamadhenu' award would be given to the dairy societies and agencies conserving the indigenous breeds. First, second, and third prize winners would get a purse of Rs.1 lakh, Rs.50, 000, and Rs.25, 000 respectively, the Minister said.

The Minister said that milk production in Malabar had increased from 3.5 lakh litres to five litres a day in the past two years. He said that the problem of cattle feed shortage in Malabar would be solved by April.

results with steady increase of milk production in Karimnagar district.

The dairy unit project was experimentally launched in six villages of Kodimial, Sircilla, Vemulawada, Koheda and Konaraopetamandals of the district in October 2014.

The authorities had distributed milching animals to 60 beneficiaries in the first phase.

The Nabard had extended financial assistance of Rs 50,000, a subsidy of Rs 25,000 was provided by IGWDP and Rs 25,000 contribution was made by the beneficiary.

The Nabard had also assisted the beneficiaries in the selection of best animals.

company said in a press release.

The coconut milk option will cost you an extra 60

Starbucks Single Origin Coconut Milk, the official brand the company will use, is certified vegan and sourced from coconuts grown on the Indonesian island of Sumatra.

The move from the world's biggest coffee chain also comes as smaller rivals such as Peet's Coffee and Coffee Bean & Tea Leaf also offer non-soy dairy milk alternatives.

During this training programme, the milk producers were empowered about the animal insurance, fodder cultivation and Azola, clean milk production, taking care of cattle, etc.

The small initiative made was ensuring a steady increase in the milk production with the active participation of the beneficiaries.

He said that they were planning to integrate with the Nedcap to start biogas plants for all the beneficiaries to show that the dairy units were more beneficial.

Mr. Ravi Babu said that the Nabard would further expand the programme and launch a new white revolution in Karimnagar district by increasing the milk production.

Amul - Asia's 2nd largest dairy union after 25 years

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fter decades, the Kaira District Cooperative Milk Producers Union Limited (KDCMPUL) popularly known as Amul Dairy has overtaken Mehsana-based Dudhsagar Dairy to emerge as Asia's second largest milk union.

Set up in 1946, KDCMPUL is credited for being the cradle of country's White Revolution as it was from milk city - Anand - that the co-operative dairy

cents. However, that's the same as the cost of using soy milk in your coffees and teas.

The company tested out coconut milk in certain store locations last October, before deciding to incorporate it into the permanent menu.

Starbucks product innovators took the idea of using the milk alternative to the kitchen, researching and developing recipes for classic drinks made with coconut milk, before the February announcement.

Similarly, the Karimnagar Dairy had also provided Rs.1, 500grants for raising fodder. The dairy officials had also provided Rs. 1,000 each to the farmers to raise Azola, a mineral food for the milching animals.

In order to further empower and educate the beneficiaries about the need for increasing the milk production, the Nabard in association with IGWDP had conducted a training programme for the milk producers at Karimnagar dairy.

Coconut milk will be available nationwide at Starbucks stores.

n the second-largest Starbucks request of all time, Starbucks said it received 84,000 customer requests for a non-dairy alternative to dairy and soy through their suggestion website, the

The Nabard officials had also granted Rs 3,000 each to the beneficiary to take up fodder cultivation in around 10 guntas of land for the animals.

movement took off in the country. All other district dairy unions of Gujarat which are now members of the Gujarat Co-operative Milk Marketing Federation (GCMMF) - the apex body that markets brand Amul - were set up in the decades following 1960.

Being the only one, Amul Dairy had enjoyed the 'numero uno' position. But decades after that its position had started slipping with north Gujaratbased dairy unions overtaking it in milk procurement.

It is after a gap of 25 years that with a 13.5 per cent

Beverages & Food Processing Times

growth in its overall milk procurement, Amul Dairy has this year overtaken Mehsana Dairy.

It is also after 15 years that Amul Dairy has emerged as Asia's second largest dairy after Banas Dairy which is holding the numero uno position since 2010.

Price of imported edible oil slips to five-year low; palm oil cheaper by 22%, soya oil 16% A m u l Dairy's feat has also broken the myth that r a p i d urbanization saturates m i l k collection base in semir u r a l pockets.

"When Amul Dairy's milk procurement had started s lipping it was argued that rapid urbanization in Charotar region and exodus of farmers to foreign shores from the NRI-rich belt are the reasons for the decline. The same argument is given by Mehsana Dairy now. The statistics, however, reveal that if farmers are consistently paid good prices they pay more attention to animal husbandry. Where farmers aren't consistently paid good prices, they move out of animal husbandry," said an expert.

While Dudhsagar Dairy is paying Rs 480 per kilo fat to its farmers (members who pour milk at village societies), both Amul Dairy and Banas Dairy are paying Rs 560 per kilo fat to its registered members.

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Vol. 7, Issue 10 -March - 2015

Beverages & Food Processing Times

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FOOD PROCESSING NEWS

Vol. 7, Issue 10 -March - 2015

Food fest in Dubai to be attended by 270 Indian firms and trade bodies

ndia has actively and regularly participated in Gulfood and this year is no exception.

the expo are Allanasons, Amira, Bonn, Cremica, Dukes, India Gate, Parle, Priyagold, MTR, Mothers Recipe, Ramdev and Rasna among others.

As many as 270 Indian companies and trade associations, including the likes of Priyagold and

The major government enterprises expected to take part in the expo are the Agricultural & Processed Food Products Export Development Authority (APEDA), cashew Export Promotion Council, Coffee Board of India, Indian Oilseed & Produce Export Promotion Council and the Tea Board of India.

Parle, will take part in a major food exhibition here to showcase their products and exchange ideas.

In one of the largest such gatherings, besides the indigenous companies and trade associations, many government organizations will be participating in the 'Gulfood', scheduled to be held from February 8-12.

Major Indian brands showcasing their products at

The assortment of products and services that would be available at the expo range from agro commodities, biscuits, frozen meat, cashew, coffee, fruit beverages, oilseeds, processed food, ready-to-eat foods, rice, spices, tea among others.

India is one of the world's major food producers but accounts disproportionally less in the international food trade arena. This indicates vast scope for both investors and exporters, it said

Agriculture nutrition is prime area of operations-Chaitanya chemicals The group was inducted in the year 1986 with the start of Chaitanya Chemicals with agriculture nutrition as its prime area of operations. The area of operation was further widened to human & animal, poultry nutrition.

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e provide `Chaitanya' through our quality products used in human, plant and animal nutrition. Under the guidance of highly disciplined and technically qualified management, Chaitanya has widened its area of operation to Pharmaceuticals, Nutraceuticals, Food Seasonings, Agriculture, Animal feed, A q u a c u l t u r e , P o u l t r y, M i c r o b i o l o g y, Biotechnology & Cosmetics.

The start of Chaitanya Biologicals Private Ltd. in 1996, lay a foundation for entry into pharmaceutical Industry with a wide range of Iron products which were developed by in-house R&D. The company today leads the APIs market for Iron products and has direct exports to about 40 countries across the world.

Chaitanya group of industries comprises following companies:

With start of Chaitanya Agro Biotech Pvt. Ltd. the group entered into manufacturing of Nutraceuticals & food flavor enhancer .Chaitanya Agro Biotech Pvt Ltd is ISO 9001-2008, GMP, HACCP & Halal certified company and meet all the international standards applicable for quality management systems.

Chaitanya Chemicals established in 1987.

Chaitanya Biologicals Private Ltd. established in 1996 .Chaitanya Agro Biotech Pvt. Ltd. established in 2008.

Chaitanya has a main goal of providing its customers with high quality & innovative products and achieves highest levels of customer satisfaction.

Lack of food processing units wastes 30 per cent fruits and vegetables in Maharashtra

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aharashtra with a processing capacity of one lakh metric tonnes has failed to exploit the surplus vegetables and fruits produced in local markets thus resulting in nearly 30 per cent of the fruits and vegetables produced by farmers to be wasted.

According to the data furnished by government only 1.2 per cent of the fruits and vegetables are processed. While 70 per cent of the fruits and vegetables are consumed which are marketed as fresh there is a huge wastage of 30 per cent. The bulk of vegetables and fruits which goes as waste have the potential to provide for the food processing sector.

Chief Minister Devendra Fadnavis held a meeting with officials of NABARD and agriculture and horticulture departments to work out a concrete plan to promote the food processing sector in state.

The state is all set to make additional provisions to promote the public-private-partnership model to boost food processing and marketing sectors across state.

Fadnavis said, “We will make a coordinated effort to promote the food processing industry which has a major potential to generate employment through small scale sectors. The emphasis on value chain is also to ensure farmers get better remuneration and also benefits the consumers.

The main crops those are available in state for primary and secondary processing includes grapes, pomegranates, cashew and mangoes, oranges.

Sources revealed, “While discussing the state's road map ahead for 2015-16, pertaining to food processing industry, stress was laid on upgrading the technical know-how to the farmers to encourage them to produce variety of fruits and vegetables which are essential for processing industry and withstand the competitive market in the sector.” It was suggested that fruits, pulp juice and concentrate units can be set up in MIDC industrial areas.

It is felt there is a potential for setting up of processing units for tomato, onion, cabbage okra, cauliflower etc.

Sources in the ministry of finance admitted, “While there is a massive market for food processing in Maharashtra the primary concern relates to investment. As fruits and vegetables are perishable items the returns have been low which often dissuades the private players in the sector.”

The chief minister has assured that state will avail the Centre's scheme which has huge budgetary provision under various schemes to promote food processing unit. The center has spelled out the plans for mega-food parks. Currently, the state has planned five food parks worth Rs 406 crore.

Beverages & Food Processing Times

30

PACKAGING NEWS

Vol. 7, Issue 10 -March - 2015

Iggesund's challenge to designers: Improve the packaging in your local shops!

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NS. Iggesund Paperboard is working via the American crowdsourcing company Crowdspring to challenge the world's designers

believe its combination of sustainability and innovative thinking will attract many of the thousands of designers listed in our database.”

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world's 100 most sustainable industrial companies according to the UN Global Compact Index. Iggesund's annual turnover is close to SEK 5bn (EUR 525m) and its flagship product Invercote is sold in over 100 countries.

The company has two product families, Invercote and Incada, which are both among the quality leaders in their segment. Since 2010 Iggesund has invested SEK 3.3bn (EUR 346m) to increase the energy efficiency and reduce the fossil carbon emissions from its paperboard mills. The investments have made both mills almost selfsufficient in electricity.

to improve existing consumer packaging.

“Every day we all see examples of packaging that could be improved by a better choice of materials or a better design,” explains Staffan Sjöberg, who is in charge of the project at Iggesund Paperboard.

“Now we're giving designers all over the world the chance to contribute their ideas on how to replace packaging made of glass, plastic or metal with solutions that use paperboard.”

He stresses that Iggesund is not looking for inexpensive ideas which can be put into commercial use. Instead, the aim is to get a picture of how global designers as a collective group believe they can steer packaging development in a more sustainable direction.

“We will not claim any commercial rights to the ideas that come in,” Sjöberg says. “We're just interested in getting a snapshot of how designers believe they can improve the packaging they see in the shops they visit on a daily basis. We want to publish the ideas and maybe reproduce some of them in physical form but we are not interested in exploiting them commercially.”

For Crowdspring the collaboration with Iggesund Paperboard is an unusual project. Normally the online marketplace's services are used when someone wants either a number of inexpensive design proposals or a wide range of ideas.

“This is an unusual reason for initiating a project with us,” comments Mike Samson, who is coordinating the project with Iggesund. “But we

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100-per-cent stakein the Triacos GmbH company.

By buying Triacos, Syskron Holding is acquiring corporate expertise in consultancy and the implementation of SAP solutions, focusing on production-related and intra-plant logistics, and is

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NS. “When we choose the paperboard for chocolate packaging, the decisive factor is taste and odour neutrality. Of course the paperboard must be suitable for the construction we have chosen but if we do not minimise the risk of the chocolate acquiring an off-taste from the packaging material then the rest does not matter.”

Tom Du Caju and his colleagues at Du Caju Printing & Packaging in Belgium are describing their experiences in food packaging. Du Caju is located in Erpe-Mere, just west of Brussels. With almost 50 employees and annual net sales of EUR 10 million, the company regards itself as a medium-sized Belgian converter. Of the packaging Du Caju produces, 85 per cent is food related and 11 per cent is chocolate packaging.

“In addition, just over ten per cent of what we do is packaging with direct contact between the food

Iggesund and the Holmen Group report their fossil carbon emissions to the international Carbon Disclosure Project and are on the project's A List, which singles out almost 200 companies world wide for their work against climate change. The two companies' environmental data are integrated into their annual reports, which are produced in accordance with the Global Reporting Initiative's highest level of sustainability accounting.

Caption: Iggesund is challenging designers to make everyday consumer packaging more sustainable by replacing plastic, glass and metal with paperboard. As one example, a decade ago almost all sandwich packaging was made of plastic – now paperboard packaging is increasingly common for sustainability reasons.© Iggesund Iggesund Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world's 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund's turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative's highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Krones subsidiary Syskron purchases SAP consultancy firm yskron Holding GmbH, the subsidiary specialising in intralogistics ofKrones AG, Neutraubling, Germany, has purchaseda

Virgin fibre a necessity in chocolate packaging

now in a position to also offer SAP standard solutions for the beverage industry, in addition to itsown software packages. The ability to integrate SAP software solutions is of crucial importance for the development of business models in the context of the “Industry 4.0” concept.

In the 2014 business year, the familyowned Triacos G m b H c o m p a n y, headquartered in Altenstadt an der Waldnaab (Upper Palatinate), achieved a turnover of around 2.0 million euros. At Tr i a c o s , 2 2 S A P specialists concentrate on implementing projects for mid-tier customers in Germany. The purchase price is in the single-digit-million range, with the acquisition coming into force on 2 February 2015.

and the packaging material,” says key account manager Koen Penne. “We are choosing our food contact materials such as paperboard very carefully to avoid taint, odour and migration problems.”

Du Caju has been working with the world's largest chocolate producer Barry Callebaut, for more than 25 years. The converter is regularly asked to create sophisticated promotional packaging for Callebaut as a sales tool and brand enhancer. The latest creation, The Origin Box, has an outer box made of a brown-coloured speciality paper from James Cropper, Colorscope Bitter Chocolate 350 g/m2.

Inside the box are samples of chocolate from many countries. Each sample is packed in a wedgeshaped box made of Incada Silk 300 g/m2 from Iggesund Paperboard. The box also features a wheel giving information about the different types of chocolate. The wheel is printed on Invercote Creato 400 g/m2, also from Iggesund Paperboard, and is covered with the same material as the outer box.

The brown material has a very matt appearance

and a very natural look. The brown colour and the uncoated sides give a very good indication of the look of chocolate.The Origin Box was a finalist in the ECMA/Pro Carton European packaging award competition in 2014.

“We have learned from experience that only virgin fibre is good enough for this type of packaging,” comments Erwin Heeren, an experienced purchaser at Du Caju. “In choosing materials we also get support from our customer, Barry Callebaut, who tests all packaging materials for up to sixty days in its own sensory laboratory.”

As a purchaser he must also keep up to date with both the environmental debate and the discussion about how mineral oils in recycled-fibre-based materials can contaminate packaged foods.

“We are following the mineral oil debate with great interest, as are our most knowledgeable customers,” Erwin Heeren says. “However, we are not seeing any increased demand for traceability certificates for paperboard materials – neither FSC nor PEFC. That demand is constant at between three and five per cent of our total volume.”

Caption 1: Erwin Heeren, Tom Du Caju and Koen Penne of Du Caju Printing & Packaging proudly display The Origin Box. © Iggesund Caption 2: The Origin Box is made of three kinds of paper material, of which two, Invercote and Incada, are made by Iggesund Paperboard.

Iggesund Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world's 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund's turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative's highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

New center of Indian Institute of Packaging plansat Ahmedabad

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ith a target of formulating packaging standards for at least 500 food items within the next ten years, the Indian Ins tute of Packaging (IIP), an autonomous body under the Ministry of Commerce, Government of India, is also working towards

The new government is taking a lot of interest to focus on packaging norms, and how that can be used to enhance the prospects on the exports front.N C Saha, director, IIP said, " We are currently working with all the export promotion councils etc. to devise packaging standards for all commodities. The target is to prepare standards for at least 500 items within the next ten years."

M o r e o v e r, h e a d d e d t h a t Narendra Modi as the chief m i n i s t e r o f Gu j arat h a d expressed interest to set up an IIP campus here, and accordingly, the state government too had identified a piece of land near Gandhinagar.

enhancing awareness among small scale industries to exploit export opportunities by focusing on packaging. Meanwhile, IIP is also planning to set up an institute here in Gujarat, preferably near Ahmedabad.

Beverages & Food Processing Times

"We, however, are looking to have a piece of land, around 15 acres, near Ahmedabad, especially nearby the industrial clusters so that industry has access to our laboratory for day to day testing purposes," he said adding that it would also be easier to train operators and supervisors when the campus is near an industrial belt.

31

FOOD PROCESSING NEWS

Vol. 7, Issue 10 -March - 2015

Prime lending rate for warehouse, food processing projectsreduced: NABARD

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abard has reduced prime lending rate ( PLR) to 9 per cent from 9.25 per cent on loan to private sector under the Warehouse Infrastructure Fund (WIF) and Food Processing Fund (FPF).

It has also reduced the rate of interest from 10 to 20 basis points (bps) on their long term refinance facility depending on the repayment period. The new rates came into effect from February 9, 2015.

Loans under WIF are given for providing loans for construction of warehouses and cold storages. On the other, FPF is meant for establishment of mega food parks and food processing units.

2,500 crore under WIF out of a total corpus of Rs 5,000 crore. It has also sanctioned loan to the tune of Rs 500 crore under FPF which was having corpus of Rs 2,000 crore so far.

permission to deliver products to Russia. “However, we believe that the first permit will be issued in the next two or three months,” he noted.

"While we are hopeful of achieving the target under WIF by the fiscalend, we may not be able to achieve the projected target in case of FPF for a simple reason that the sector of food processing was not doing well in the country and hence we haven't received good number of proposals under this fund so far," Nabard chief general manager, corporate communication, Surya Kumar told.

Previously, the newspaper Business Standart wrote that a Rosselkhoznadzor delegation visited India from October 27 to November 8 and studied the production cycles of “at least six companies”.

"We have reduced the rate of interest for loans falling under the long term refinance facility to 10 bps in case of repayment period going beyond 5 years, while it has been reduced by 20 bps in case of loan with the repayment tenure of less than five years,Kumar said.

This will facilitate the banks to borrow at concessional rates to enhance their investment credit to the agriculture and rural development portfolio which contributes to the capital formation, he added.

Nabard has already sanctioned loans valued at Rs

Dubai Exports urges local exporters to build on rising opportunities in India's foods sector

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ubai Exports, the export promotion agency of the Department of Economic Development in Dubai, hosted a networking session between prominent companies from India and exporters in the UAE alongside the Gulfood 2015 exhibition being held in Dubai 8-12 February 2015. The meeting, organized through the Dubai Exports representative office in India, was part of linking key suppliers in India to the UAE as a major source market.

India to start deliveries of milk and meat by the end of this yearto Russia

during 2015-2019 according to the Organisation for Economic Co-operation and Development (OECD). The billion-strong Indian population spread over different states represent a vast and diverse consumer market and consumer spending in the country is expected to hit AED 13 trillion (US$ 3.6 trillion) in 2020, according to a joint report by Boston Consulting Group (BCG) and the Confederation of Indian Industry (CII).”

I

ndia may start of meat and dairy products to Russia sometime this year.

The Federal Service for Veterinary and Phytosanitary Surveillance of the Russian Federation (Rosselkhoznadzor) onDecember 4 last year allowed the import of Indian buffalo meat into Russia. In all, four Indian companies are registered with Rosselhoznadzor. “However, there are no signed contracts yet,” he said. “At the moment, negotiations are underway with companies in Russia.”

According to the Ministry's representative, none of the manufacturers of dairy products, including India's largest company, Amul, have received

Dubai Exports, the export promotion agency of the Department of Economic Development in Dubai, hosted a networking session between prominent companies from India and exporters in the UAE alongside the Gulfood 2015 exhibition being held in Dubai 8-12 February 2015. The meeting, organized through the Dubai Exports representative office in India, was part of linking key suppliers in India to the UAE as a major source market.

The networking session was attended by 70 supplier firms from India and Dubai Exports facilitated 90 business-to-business meetings between the two sides during the exhibition.

Commented Mohammed Ali Al Kamali, Deputy Chief Executive Officer of Dubai Exports: "Dubai Exports and its overseas offices play a pivotal role in supporting local exporters through varied programs. The International Buyers Programme is one among them and it includes organizing missions and platform for buyers and suppliers to connect with exporters in the UAE across hosted meetings.”

Al Kamali said: "India is a strategic market for Dubai and the UAE in general and the Indian economy is projected to grow 6.7% on average

Naema Bannai, Manager of Overseas Office Services at Dubai Exports pointed to the exciting developments in the food and agriculture sectors in India to highlight the bilateral trade opportunities.

“The dairy industry in India for example has emerged remarkably stronger post the 'White Revolution' and continues to grow. By 2020 the combined strength of the organized and unorganized dairy sector in India will reach formidable levels. Abundance of resources and domestic demand will enable the Indian foods sector to venture into new products, services and partnerships and given our existing trade relations, exporters in the UAE can leverage this emerging scenario,” Bannai said.

The Government of India has also set up a fund to help its National Bank for Agriculture and Rural Development (NABARD) extend low interest loans to food processing units. The fund is expected to benefit a variety of industry players including large industry chains and lead to an efficient food processing industry infrastructure.

The expert believes that “Russia is also interested in the early start of deliveries from India, given that imports of certain products from the United States, the European Union and some other countries have been banned by the RF Government”. “For Indian exporters, this is a chance to enter the Russian market, which before was not open to them,” he explained.

In order to improve quality Indian Railways introduces 'Ready to Eat' meals

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inistry of Railways has decided to introduce service of branded pre-cooked 'Ready to Eat' meals on trains in order to improve quality and hygiene of on-board catering services and also to offer more variety of food to the passengers.

According to the guidelines, the Ready to Eat

BCG also estimates that India could become the world's seventh biggest nation in terms of private wealth, with a 150% increase in total, from AED 7.34 trillion in 2013 to AED 18.3 trillion in 2018. Venture capital investments in India breached the billion dollar mark in 2014.

“Economic dynamism along with the size and diversity of tastes automatically make India a highly promising market for the foods sector, Industry analyses show that the Indian food industry was worth around AED 146 billion (INR 2476 billion) in 2013 and will grow at a rate of 11% to reach AED 242 billion by 2018,” added Ali Kamali.

“We are confident that in the near future, our companies will be allowed to deliver their products to Russia,” added the General Director of the Federation of Indian Export Organizations (FIEO) Ajay. “After that, they will be able to start deliveries.”

served on all Mad/ Express Trains having Pantry Cars as an 'add on' option under the category of ala-carte to the passengers addition to other standard Items as part of the catering services on payment basis.

Shortlisting 'Ready to Eat' brands will be done by North Western Railway on behalf of Indian Railways shall select firms which produce reputed and branded RTE meals/items so as to provide variety, quality & h y g i e n i c RT E m e a l s a t affordable price to the passengers across all zonal railways.

The CCM/NWR may ensure that the shortlisting of brands is done within one month from receipt of this letter and the 'Ready to Eat' choice is made available for sale latest by 1st march 2015. This policy will be reviewed after one year of successful implementation.

(RTE) meals will include pre-cooked food, frozen food, etc., packaged through modern technology including retort packing which have a shelf life of not less than three months.

In the first phase, service of branded pre-cooked Ready to Eat' (RTE) meals/ frozen foods will be

'Ready to Eat' meal items are to be served in sealed and packed conditions to the passengers to ensure that there is no adulteration and contamination of the products due to multiple handling. The licenses shall ensure that 'Ready to Eat' items are served in such a manner that the passengers can open sachets by tearing it from the tear knot and can eat it easily.

Mondelez buys Enjoy Life Foods which specializes in allergy-free snack foods. Both companies declined to disclose the purchase price.

Enjoy Life makes 40-some cookies, snack bars and savory snacks that are free of the eight most common food allergens: wheat, dairy, peanuts, tree nuts, eggs, soy, fish and shellfish.

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ven the maker of Oreo cookies is buying into the world of health snacks.

Mondelez, which also makes such familiar snack brands as Cadbury, Chips Ahoy and Ritz, announced the acquisition of Enjoy Life Foods,

Beverages & Food Processing Times

For Mondelez, with annual revenue of $34 billion last year, it's part of an effort to improve its products. "We have a critical role to play in empowering consumers to snack mindfully," says Mark Clouse, chief growth officer.

By 2020, says Clouse, the company plans to boost its "Better Choices" products to 25% of its revenue; increase the availability of portioncontrol products by 25%; reduce sodium and saturated fats in its products by 10%; and increase use of whole grains in products by 25%.

32

FOOD INGREDIENTS NEWS

Vol. 7, Issue 10 -March - 2015

Global Stevia Market is Registering a Robust Growth and Expected to Reach US $ 565.2 Million by 2020, By Future Market Insights. account for around 65.4% share of the total stevia market by 2020, owing to ease of availability and use. The liquid stevia sub-segment, on the other hand, is expected to record a CAGR of around 9.0% during the forecast period.

All forms of stevia extracts are extensively used in end-use industries such as dairy, bakery, confectionery, beverages, packaged food, snacks and others. Increasing introduction of products with stevia-based sweetener ingredients in various end-use industries is expected to bolster growth of the global stevia market by 2020. Increasing popularity of such products owing to growing modern retail, urbanization, awareness and health concerns and changing preferences of consumers are major factors driving growth of this market.

F

UTURE MARKET INSIGHTS (FMI), with sharp focus on emerging regions, delivers key insights into the global stevia market in its recent report titled, "GLOBAL STEVIA M A R K E T - M A R K E T A N A LY S I S A N D OPPORTUNITY ASSESSMENT, 2014 - 2020".

According to the report, theglobal stevia market is projected to grow at a single-digit CAGR during the forecast period, accounting for US $ 565.2 Mn by 2020. Shifting consumer preference for natural sweeteners is a major factor driving growth of this market. Additionally, stevia extracts are finding increasing application in soft drinks and juices, ice creams, and various other products. This is attributed to its high-intensity natural sweetness properties. Due to these factors, share of the stevia market is expected to account for around 15% of the overall sweetener market by 2020.

BROWSE FULL REPORT WITH TOC AT: The global stevia market is sub-segmented on the basis of the type of liquid, powdered and leaf form.

The powdered stevia sub-segment is projected to

FMI analyst Vipassa K sheds light on why stevia extracts will become a mainstream ingredient in the global food and beverages industry in the near future. "_Increasing demand for alternatives to synthetic or artificial sweeteners due to health concerns, coupled with rising demand for plantbased sweeteners is projected to fuel growth of the stevia market over the next five to six years_," she said.

t this year'

used in Chr. Hansen's large bacteria screening programs.

s Probiota congress in Amsterdam, a panel of l e a d i n g industry e x p e r t s selected Chr. Hansen as one of three emerging science winners, for their in vitro microbe screening platform. The platform enables identification of microbes capable of modifying the function of human immune cells.

Important understanding in developing probiotic products Benedicte Flambard, Vice President, Chr. Hansen Health & Nutrition Innovation, comments on the results:

These capabilities are expected to exert a health benefit in conditions of excessive inflammation and the platform is currently being expanded to be

“In the support of our current probiotic products, and in the development of the next generation products, generating high quality scientific data and maintaining the best possible scientific documentation is key. We build our understanding of all our microbes using multiple in vitro and ex vivo platforms along with manufacturing characteristics and this award demonstrates the importance of such insight.”

Ida Mosbech Smith was also acknowledged for her study at the International Probiotics & Prebiotics Scientific Conference 2014, where she won the “Young Scientist Award”.

Moscow may import Ingredients of banned Food and process them in Russia

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oscow is considering the possibility of importing ingredients from Western countries, to make from them the food on which restrictions have been imposed, in Russia, in retaliation against EU anti-Russian sanctions, Kremlin press secretary Dmitry Peskov said.

“Being a WTO member country, Russia cannot be selective: it cannot impose sanctions on EU countries and selectively lift sanctions for only one state. In this case, we may consider the delivery of raw materials and investment in the construction of food processing plants here, on Russian territory, rather than direct deliveries,” Peskov said in an interview published by the newspaper Izvestia. He was commenting on the request of the Greek government to lift the ban on imports of certain types of agricultural products, such as peaches,

A

ccording to Kaun's The Flavor Pyramid and its six levels, “flavour” is broken down into six essential areas: emotional perceptions, visual appearance, aroma, texture, sensations and basic tastes. Kaun's argument is that the more of these levels being included in a food or drink, 'the more complex and satisfying the flavour will be'.

One area within this pyramid of flavour that has a dramatic impact on food products is texture. This counts particularly for the confectionery, dairy and bakery/cereals categories. The crispiness, crunchiness, softness, smoothness or creaminess of a product will determine the sensation that is created within the mouth and will contribute to the

remain crunchy for a longer period of time. In extruded breakfast cereals, rice flours help to control the porosity of expanded products and enhance crispiness. Further to that, BENEO's rice bran adds fibres and micronutrients while improving crunchiness of breakfast cereals.

Other challenging areas of texturising include gluten-free baked goods and cereals. Due to the lack of gluten in recipes, gluten-free baked goods' formulations have the tendency to become dry or bland and in the worst cases, powdery and badly textured. With many years of experience in developing gluten-free formulations, BENEO has found that its extensive range of specialty rice ingredients is proving particularly popular with

BROWSE ALL REPORTS BY FUTURE MARKET INSIGHTS: Apart from the application in the food and beverages industry, introduction of products with stevia-based sweeteners across end-use industries such as bakery and confectionery is expected to bolster growth of the global stevia market by 2020.

Furthermore, the global stevia market is driven by the need for effective alternatives for artificial sugar-based products owing to changing consumer lifestyle, increasing product visibility in urban areas and approval by the U.S. Food and Drug Administration (FDA) for rebaudioside A as an ingredient in food products in European countries.

Chr. Hansen wins research award at Probiota 2015

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Crunchy, creamy, crispy – the many textures of rice starch

overall flavour of the product either negatively or positively. Consumers often deduce the overall satisfaction they get out of food products through the quality of their textures. This is why food manufacturers these days not only aim to impress consumers with taste but they also pay special attention to texture.

Seeing rice in a different light Specialty rice ingredients, such as rice flours or rice starches are naturally sourced functional ingredients. They have a neutral taste and are light in colour. BENEO's non-GMO rice ingredients improve crunchiness and crispiness or alternatively create creaminess and a fatty mouthfeel. Additionally they help to increase shelf life or prevent moisture migration in baked goods.

For instance, replacing around 3-6 percent of wheat flour with rice starch in a biscuit recipe can help achieve significant results in texture, such as brittleness and crunchiness.

Crispiness and crunchiness in bakery and cereals Consumers in Asia Pacific are increasingly looking for easy-to-consume food as they lead busier and more hectic lifestyles. Traditionally, cornmeal can be found in many of these on-the-go foods such as bread and pastry. While cornmeal is low in cost and offers good taste as an ingredient, it fares poorly in the area of food texture. One common complaint is that cornmeal sticks to teeth and gums due to its coarse pore structure and slow water absorption.

Using rice flour or rice starch instead of cornmeal for instance, will give snacks a smooth surface and a good 'crunch' since rice ingredients are able to deliver a fine and equal creation of pores.

Additionally, as they are also able to absorb water better, snacks can be consumed easily without sticking to teeth or gums.

strawberries and oranges.

Russian President Vladimir Putin said during his working visit to Budapest in February 2015 that Russia might develop agro-industrial cooperation with Hungary in spite of the sanctions, Peskov recalled.

Furthermore, cereal manufacturers face the challenge of maintaining the products' crunchiness when added to milk or other liquids. Consumers are disappointed if their cereals become soft and slushy in their milk bowl. Rice ingredients, such as BENEO's rice bran and rice flours can be used to slow down water absorption and ensure cereals

“In my opinion, the creation of joint ventures in agro-industries can help us resolve the situation of the Russian retaliatory ban on imports of agricultural products [from Europe],” Putin said.

Panayiotis Sgouridis, Greek Deputy Minister for Agricultural Development, told Rosselkhoznadzor’s Alexei Alexeyenko earlier that Athens was interested in Russian exports and Greek farmers had seen losses due to Russia’s counter-sanctions.

Beverages & Food Processing Times

gluten-free producers because they add mouthfeel, longevity and nutritional content to end products.

Creaminess and smoothness in dairy and confectionery Fat-reduced, Greek-style yoghurts are gaining popularity among consumers who are increasingly making healthier food choices. For many manufacturers, rice starches are one of the preferred ingredients for fat-reduced dairy solutions. The small granule size of rice starch gives fat-reduced products an appealing creamy texture and, at the same time, offers a full-bodied mouthfeel similar to full-fat equivalents. It also offers a good melting behaviour in the mouth due to its unique gelatinisation properties.

In the confectionery market, manufacturers are also tapping on clean-label rice ingredients to deliver solutions in terms of smoothness, stability, and appearance. Rice starches make a perfect choice for confectionery coatings because of their very small and very white starch granules which are much smaller and whiter than the starch granules of corn or potato. This way they smoothen the rough surface of confectionery centers and allow for a very white and stable appearance. In achieving a bright white coating in sugar coated confectionery, responsible industry players have also replaced titanium dioxide with clean-label rice starch, where the former is commonly associated with possible carcinogenic effects.

Specialty rice ingredients meet consumers' requirements The relevance for products with texturisers from rice continues to grow in line with consumers' interest in healthier products. Despite opting for a healthier and nutritionally balanced diet, shoppers will not make sacrifices on texture, taste or appearance. BENEO's specialty rice ingredients have the ability to meet these high consumer expectations. Additionally, they provide nutritional benefits while being natural, non-GMO and clean label. Food manufacturers can therefore also play a part by pushing the boundaries of product concepts and exploring the possibilities of using specialty rice ingredients in their manufacturing process.

33

DAIRY NEWS

Vol. 7, Issue 10 -March - 2015

Dairy major Kwality set to enter Mother Dairy declared as a "public authority" by Delhi high court FMCG sector under RTI Act

"In three years, consumer sales will contribute 60 per cent as we continue to grow at around 25 per cent year-on-year," he added.

complete control over NDDB and for all practical purposes; it is an instrumentality of the Central Government.

In the 2013-14 financial years, Kwality reported revenue at ~4,578.04 crore with a net profit of ~126.63 crore.

Kwality products, which are sold under Diary Best brand, are available across 2,500 retail outlets in Delhi and about 3,600 shops across north India at present.

"Our target is to cover at least 1, 00,000 retail outlets in the northern region in next two to three years, of which about 15,000 would be in Delhi alone," said Sanjay.

s

anjay Dhingra, director, Kwality, said that Delhi-based dairy firm Kwality is going to enter the direct consumer business in a bid to become a major player in the fast-moving consumer goods sector, said its director A strong institutional player since its inception in 1992, the north India-focused firm will soon have new product categories such as packaged food, juices, water, food products for health-conscious people, energy and protein drinks over the next few years.

Over the next few months, the firm will introduce smaller packs (below 500 gram), besides bulk family packs, for direct consumer retailing across its existing portfolio, which has predominantly dairy products.

"In the first year, we'll be focusing on ghee, butter, liquid milk (both pouch and tetra packs), cheese, flavored milk and such products. We have five variants of flavored milk ready for launch, and we are working on about 12 variants," said Sanjay.

The flavored milk market in India is estimated at about Rs 500 crore. It is expected to grow at more than 20 per cent annually, according to a study by an independent market research agency.

The company's focus will always remain in the northern region. Over a period of time, some products will naturally spread across the country.

According to Dhingra, about 75 per cent of Kwality's revenue now comes from institutional sales while the remaining 25 per cent come from consumer sales.

It may also look to tap the railways catering and retailing at railway stations in immediate future, he added.

Over the next three years, it would spend ~300-500 crore for expansion and retail presence. Of this about ~100 crore will be spent in marketing activities.

Procurement is the biggest hurdle as the shelf-life of milk is very limited.

The company procures about 30, 00,000 litres of milks per day at present, which it hopes to double in next three to five years, said the director.

"About 85 per cent of procurement is now dominated by contractors, but this should change.

In three years, we target to self-procure about 50 per cent," he added.

About Rs 400 crore of its business comes from exports to about 28 countries.

"We are also talking to Russia for products like

"In the present case, the basic infrastructure of the petitioner's (Mother Dairy) undertakings waspromoted by funds provided by the Central Government; whether the said funds found their way through NDDB or otherwise is not material.

n

ational Dairy Development Board (NDDB) subsidiary Mother Dairy Fruit and Vegetable Private Limited has been declared a "public authority" as defined under the Right to Information (RTI) Act, making it amenable to disclosure of information.

The High Court also said that incorporation of Mother Dairy as a wholly owned subsidiary of NDDB was for better management of certain undertakings.

A Delhi High Court bench of Justice VibhuBakhru dismissed the petition filed by Mother Dairy Fruit and Vegetable Pvt Ltd, which had challenged the Central Information Commission (CIC) April 15, 2011 order holding it to be a "Public Authority" within the meaning of section 2(h) of the 2005 RTI Act. "The entire equity of the petitioner is held by the NDDB. Thus, even though petitioner's Board of Directors manages its affairs, NDDB would exercise control over the affairs of the petitioner as its principal shareholder.

"The power of shareholders of a company to appoint and remove directors results in them exerting real influence over the affairs of a company. The Central Government retains

butter and skimmed milk powder," said Dhingra.

In the past couple of years, Kwality has acquired two companies in the northern region - Pashupati Dairies and Varshney Bandhu Foods.

Kwality is looking for more opportunities. These could be smaller companies worth about ~30-50 crore in the northern region only.

I

ndia's prized Alphonso mangoes will be treated with "hot water" as part of procedures to remove any contaminants like fruit flies before being exported to Europe, especially Britain, where they have a large market, a top EU trade

"But there are no active talks at the moment. We would be looking for assets and factories including land that could be useful for Kwality in future," said Dhingra.

p

Focusing on this The National Bank for Agriculture and Rural Development (NABARD) has chalked out a model scheme to be implemented in five districts namely Ludhiana, SBS Nagar, Jalandhar, Hoshiarpur and Amritsarand the proposed intervention would enhance milk production by 10.7 lakh liters a day i order to give impetus to the dairy sector in Punjab.

The proposed intervention envisaged in the five districts would enhance milk production by 10.7 lakh litres a day and general level credit by Rs 790.95 crore in three years. It is expected that about 1.60 lakh animals will be financed in addition to various dairy related infrastructure in these districts.

According to state (Punjab) focus paper compiled

by NABARD, these five districts offer tremendous potential for improvement of the dairy sector through scientific management and provision of necessary linkages. The objectives of the areas based programme (dairy) through the scheme is to enhance production and marketing of clean milk,

capacity building of farmers for undertaking dairy farming and commercial activity, increase income from milk through value addition, scientific production and management of milk through backward and forward integration, better cost management, increase employment opportunities etc.

The state is also targeting to make itself a dairy state during the 12th five year plan by establishing a large number of commercial hi-tech dairy farms.

Currently, the state has about 10,000 progressive dairy farmers, with farms varying in size from 10 to 500 high-yielding breeds of cows. Also, the daily production of milk by these farms is about 800,000 to one million litres.

These farmers have ventured into commercial dairy with 'Punjab Holstein' — a high-performance cross-bred cows that yield up to 10,000 litres of milk per lactation period of ten months. Currently the state has over 25 lakh cross-bred cows which are highest in the country.

According to NABARD,the state has huge potential for dairy farming. It can be gauged from the fact the total credit potential for the year 201516 for dairy development in the state has been estimated at Rs 3525 crore.

"A body which is owned or controlled by an appropriate government would not cease to be controlled by an appropriate government only because an intermediary corporate entity is introduced for better management.

Plainly, NDDB is under the control of the central government and the petitioner being a subsidiary of NDDB would be indirectly under the control of the central government," it said.

The CIC's April 15, 2011 order had held Mother Dairy to be a "Public Authority" and directed it to appoint a Central Public Information Officer (CPIO) and an Appellate Authority.

Senior advocate Arvind Nigam, appearing for Mother Dairy, contended that the petitioner was a company registered under the Companies Act, 1956 and a subsidiary of NDDB. He argued that Mother Dairy had neither received any finances from central government nor does any government hold any equity capital of the petitioner. Therefore, CIC's order that the petitioner was a public authority was "erroneous".

Growing Indian Alphonso mangoes with hot water come with the fruit," Cellini said. "I know that Indian mangoes are very popular in Britain, so there will be strong export to Britain; other European countries import mangoes from Africa and Brazil," he added.

Regarding the other four vegetables, he said India has not been able to provide the necessary guarantees yet that the packaging and treatment would be done in a way to eliminate the insects.

NABARD makes model scheme to stimulate dairy sector in Punjab unjab is the second highest milk producer in the country at 10.01 million metric tonnes per annum (275 lakh litres a day).

The total milk production in the state is about 7.58 per cent of the total country's milk production.

"Thus, in my view, the petitioner would also be a public authority on account of being substantially financed by the Central Government," the bench said.

"Our experts came to India and made an inspection a few months ago. The result of the inspection was that things were making progress for the mango but for the other products they were not there at the right point," he added.

official said Maurizio Cellini, First Counselor, Head of Trade and Economic Affairs team of the European Union to India, has opined that among the procedures India has to abide by to export mangoes to the 28-member bloc is of treating fruit with hot water. Cellini also said that while the mango has been allowed for export, the ban on four other Indian products - eggplant, bitter gourd (karela), taro plant (arbi) and snake gourd (chichinda) - has not been lifted.

The EU had last May slapped a ban on the Indian mango and the vegetables following concerns over contamination, mainly from non-European fruit flies. The European Commission voted to lift the ban on Indian mangoes in late January and the final decision was taken on Valentine's Day Feb 14.

Cellini said a number of controls have been put in place by India, including some conditions for the packaging.

"There has been a commitment by India to treat mangoes with hot water, which was an additional requirement which is apparently important in order to guarantee that the products are free of contaminants like mosquitoes, insects which may

Beverages & Food Processing Times

On the dragging India-EU free trade agreement negotiations that have been going on since 2007 but are stuck on certain niggling issues, Cellini said that EU is fully committed to negotiations and if completed "it would be a boost to the European Union and to India alike.

"There are some difficult points still to discuss and we need to get back to the table and see whether India is willing to consider certain sensitive points of the negotiation which for the EU are important.

"If we see positive signals, I'm sure the negotiations can continue and we are hoping to reach a mutually satisfactory solution in a short time," he added.

The negotiations are stuck over the EU demand for duty cut on European automobiles, auto components and wines and spirits. India has been asking for greater access to the European markets, mainly the UK and Germany for its professionals.

Cellini also said the EU can contribute to the Narendra Modi government's initiatives like Make in India, Smart Cities, infrastructure and renewable energy.

34

INTERVIEW

Vol. 7, Issue 10 -March - 2015

Most of the food export of India is to Muslim countries, potential markets for Halal products Halal products are Southeast Asia and the Middle East.

How Halal Certification has helped business?

The growing Islamic consciousness among Muslims, the growth in Muslim population, rising income levels, especially among the middle classes, and easy availability of Halal consumer products across large parts of the world, has led to a remarkable spurt in the demand for products and services that meet the requirements of Islamic legal prescriptions.

There is a vast market of over 1.5 billion consumers scattered all over the globe. With the ever growing demand for certified Halal consumer products there is a dire need for the manufacturers to get their products Halal certified in addition to following the quality standards. Halal certification is the prerequisite for entering the global Halal market. This is matter that the European Supermarket giants Carrefour and Auchan are now aggressively pursuing the Halal food retailing to serve 30 million Muslims in Europe. Southeast Asia and the Middle East are the two strong markets for Halal products.

It is not just the growing number of Muslim consumers that has made Halal a big business. It is the global nature of the food industry itself.

Around 80 per cent of the Halal food industry is in the hands of non-Muslims for what matters to the Muslim buyers is not the religion of the manufacturer but the quality and efficacy of the product. Halal certification will enable them to win the consumer trust both from the Muslim and as well as non-Muslim consumers as it is thoroughly scrutinized from the process flow to ingredients, enough for detecting any doubtful elements, and to capitalize on the local & International Halal niche markets.

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Do you think demand for Halal certification in agro & processed food products is increasing globally?

According to a Euromonitor Report, the global Halal industry is composed of processed food and beverages (36%), pharmaceuticals (22%), bakery (12%), primary meat (10%), cosmetic and personal care (9%), nutraceuticals (6%), and confectionery (5%). The global industry for Halal processed food— ones that meet Islamic law standards of manufacture — is estimated to be worth hundreds of billions of dollars and is multiplying as Muslim populations grow.

Producers outside the Muslim world, from Brazil to the U.S. and Australia, are eager to tap into the market. Therefore it is obvious that demand for Halal certification would increase as processed foods increase.

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India being one of the largest producers of agro products has a great opportunity for exports, especially in the Muslim world (GCC and South East Asia), your comments?

According to Agricultural and Processed Food Products Export Development Authority, popularly known as APEDA, World Agri Exports are estimated $1.65 trillion, and India's Share in World Agri Trade export is estimated $ 42.4 Billion that is 2.6%, and its Rank is 8th. India Top 10 Export Destinations include Iran with 10.2%, USA with 9.2%, Vietnam with 9.1%, Saudi Arabia with 7.1%, UAE with 5.6%, Bangladesh with 5.4%, Malaysia with 4.1%, Indonesia with 3.2%, Benin with 2.6% and Egypt with 2.0%.

I think that most of the agro & processed food products export destination of India is Muslim countries, and with this great share, India has great potential to tap into the two largest markets for

Beverages & Food Processing Times

Do you get demand for Halal Certified products f ro m n o n M u s l i m c o u n t r i e s a s w e l l ?

We do not get demand for Halal Certified products from non-Muslim countries directly but the company which exports contacts us if it has requirement for Halal certificate. Non Muslim countries ask the exporter to declare about the product if it is Halal, though they do not ask for Halal certificate of the products to be exported.

That is matter that there are a lot companies registered with us have got Halal certificates for non-Muslim countries so that they can get Muslim consumers as well in non-Muslim countries.

For example the US market for Halal products is estimated at US$12 billion annually. In the U.S., there are a number of areas where providers of Halal products are becoming active. Among these are public and private schools, prison systems, the vending industry, and convenience foods such as frozen dinners and airline meals. For the first time in the history of the U.S. military, certified Halal meals are available to Muslim soldiers.

Europe is home to over 50 million Muslims and Europe's Muslim population has grown by more than 140% in the last decade. France has the largest population of Muslims in Europe. It is reported that there are more than 4 million Muslims in France. France is the largest market for Halal products among non- Muslim countries. The value of the French market for Halal products has been estimated at over US$13 billion. Younger Muslims, under the age of 30, account for about 80% of France's Halal purchases. Germany is also home to a considerable number of Muslims.

EuroIslam.info estimates 3.5 million Germans are Muslim.

This data shows that though we do not get demand for Halal Certified products from non Muslim countries directly but exporting companies to nonMuslim countries get Halal certificate from us for non-Muslim countries as well so that they can grow their business by tapping into Muslim consumers.

Government of India is promoting “Make in India” concept for the global manufacturers, do you think that agro & processed food products have a great potential for success of such efforts?

Yes I think that agro & processed food products have a great potential for success of such efforts because The Indian food processing industry is one of the largest in the world in terms of production, consumption, export and growth prospects.

India is rich agriculture resource base. India was ranked No. 1 in the world in 2012 in the production of bananas, mangoes, papayas, chickpea, ginger, okra, whole buffalo, goat milk and buffalo meat. India ranks second in the world in the production of sugarcane, rice, potatoes, wheat, garlic, groundnut (with shells), dry onion, green pea, pumpkin, gourds, cauliflower, tea, tomatoes, lentils, wheat and cow milk.

The country's gross cropped area amounts to199 Million hectares, with a cropping intensity of 140%. The net irrigated area is 89.9 Million hectares. A total of 127 agro-climatic zones have been identified in India. Strategic geographic location and proximity to food-importing nations makes India favourable for the export of processed foods. An extensive network of food processing training, academic and research institutes spans the country.

42 mega food parks are being set up in publicprivate partnership at an investment of INR 98 Billion rupees. The parks have around 1200 developed plots with basic infrastructure enabled that entrepreneurs can lease for the setting up of food processing and ancillary units.

The cost of skilled manpower is relatively low as compared to other countries. Attractive fiscal incentives have been instated by central and state governments and these include capital subsidies, tax rebates, depreciation benefits, as well as reduced custom and excise duties for processed food and machinery.

The major global players in the food domain are already present in India. These are the reasons which make it clear that the concept “Make in India” would help agro & processed food products grow more in India.

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OPINION NEWS

Vol. 7, Issue 10 -March - 2015

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his series will cover a various topics around setting up a Bakery, and in particular an industrial size factory making bakery products. As consultants who were in the industry as manufacturer in the recent past we know on almost all levels the challenges of running a business, and setting up a new or expanding business.

 How do you get to them?  How is the pricing and volumes per country/ area?

 Where is the biggest potential (Volume, Flexibility, Price, Area) What stage of the Product Life Cycle are your future products?

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In 1999/2000 we expanded our family business to a factory of 14000 m2 and after selling the

business in 2009 we have consulted in Germany, Zambia and Belgium in setting up completely new industrial bakeries.

The three businesses out of our practice had 2 things in common: 

the business was new to the industry

 the technology was new to the business, its owners and its staff From our five experiences (including our 400 m2 test bakery/ lab) we will share our knowledge with regards to this topic.

The basics: Products and Business plan This might be too obvious, but you'd be surprised how many people start a business just out of a gut feeling. We have no problem with that, but next to getting paid our fees we like to see our customers prosper. Only recently we developed over 100 new products for a customer, where the brief was: “only the best quality and price is not important”.

Within 3 months after scaling up they found out that the main competitor had reduced their prices to block the new entering business; making approximately 1/3 of all development, training and coaching efforts directly obsolete and a divestment; in this case and estimated value of around € 100k.

It helps if there are already 1 or 2 customers on board, who are willing to wait until you're ready; but we know this can't be always the case. When you're expanding current business this will be more often the case. When being new to the business, it's very important to do the homework on:

 Who are the potential customers and consumers?

 What are their needs?  Where are they based?

Etc.In short: ask yourself and your peers a lot of question starting w i t h : H o w , W h a t , Where a n d Who… A f t e r having done this: fi n d someone who is by nature sceptical and will point out to y o u Critical Success Factors; be open to t h e i r criticism and see it a s a n opportunit y to improve your plans. This is a very simple and very difficult step in the process, as it might leave you disappointed and forces you to rethink or even stop your plans. Don't throw them away, as you will have an opportunity to reflect and some business plans need maturing: The first business plan for Bakery Academy was 5 years old before starting the business…

However when all lights are on green you will then find yourself on a crossroad for a fundamental business approach: will you try and sell yourself and your future business without products and/ or production or will you first develop the products and then sell or even first realise production facilities before starting to sell?

There is no right answer for this question, as we've seen all three variants and all have successfully started their business, but we can share some of the pro's and con's to them.

Starting a business without products and p ro d u c t i o n f a c i l i t i e s : This implies a very well thought project, with tight schedules and a very high pressure (make or break) towards deadlines with customers and production start up. We were involved with a bakery at their start: developed their initial recipes for the 3rd meeting with their customer, which was successful enough to agree on a start 6 months later. In these 6 months the factory and equipment layout needed to be made and built, tested and run. After three months we were invited again and had to redevelop to new briefings, train the staff and scale up the product i o n ; only 2 months delay for the 1 s t product ion line and 3 months delay for the 2 n d product ion line forced t h e compan y to immedi ately start producing with very high cost for fail productions. It took them another 4 months to stabilise production and reduce fail cost to a

minimum. The biggest advantage was that they exactly new what to produce for their customers, this however increased also the pressure: their customers discontinued their current suppliers…. products had to be great and delivered. The stakes were very high for all parties involved. Be aware that this can be too much pressure for some.

Starting a business with developing products before selling: The risks here a lot lower, but you might still be ending up with a product your customer doesn't want (this happened initially to the inventor of the Dyson vacuum cleaner). You might end up spending (too) much time in a development phase; trying to perfect the product according to your own belief/ interpretations. This approach needs you to manage the development and commercial processes very well.

Starting a business with a production facility a n d w i t h o u t p r o d u c t s : Ever too often nowadays equipment manufacturers sell a production line with a: “Yes, you can make this product on this line.” or you have bought it with a support to make 1 product.

However this product is not optimised for your line and raw materials available. You then end up with very expensive black box solutions without a clue how to make a better product. On the other hand you might start developing (with or without consultants) products after you've ordered your factory to be built. When after scaling up you see that the time is ready to start selling you might conclude that you would need a certain quality standards to which your factory is currently not suited or that the product has switched to a different product life cycle. The most interesting part we came across is that a product we developed couldn't be made: the promised functionality of the equipment was not ordered with the 'full package' and product design had to reviewed; leading to one of the most successful innovations of that company…. showing that you can't control everything: which is a good thing!

After having shared all this: you still need to decide on some more items. One of the first would be what would your production capacity look like? You will need to decide if it will be 1000 kg product an hour, a shift, a day or a week and what kind of flexibility would you like to have to with it? We've seen 2000 kg/ hr were it should have been 5000 kg/ hr and we've seen 1000 kg/ hr where 250 kg/hr still would be too much.

And sometimes it even might be interesting to not just invest in 1 production line, but be able to put several lines in the factory to easily scale up; this allows you to serve small and big customers/ volumes in the same time. By deciding for multiple lines, you could also order first 1 or 2; making the initial investment lower and more easy to start the business. In the end the flexibility will have a higher investment than 1 production line doing the volume of 4 or 5 lines, but with many uncertainties it could be a more attractive way.

Another subject to concern are the Technical or Quality Requirements you would like to full fill or that potential customers demand. Demands for HACCP, BRC, IFS, ISO, GMP, Gluten free, Kosher and Halal have a core that is alike, but differ on other topics. This can imply dramatic costs afterwards, whilst taking them on board during factory and equipment design.

Large retailers have sometimes developed their own Quality Standard, which could be described as BRC+ or IFS+, in the case of a UK, German or French based retailer. The requirements can have major implications to warehousing, personnel facilities (toilets, changing areas, canteen, etc.), segregation of products and process flows, etc.

This only implies that if you're company has the ambition you sometimes need to prepare to be able to easily establish the requirements for those demands afterwards. Of own experience we know that after having realised a working relationship with a high profile UK retailer a lot of money went into rearranging building structure to meet their demands, while would those items been done at the factory design less than 5% of the total cost into rearranging would have gone into building work.

By now a complete set of requirements, demands, growth directions and a preliminary product portfolio has been set. And by having done this difficult exercise of formulating this a grown awareness of Critical Success Factors, which will help you as a business owner to focus and plan your project well.

Beverages & Food Processing Times

Setting up a Bakery

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Vol. 7, Issue 10 -March - 2015

Beverages & Food Processing Times

37

COMPANY PROFILE

Vol. 7, Issue 10 -March - 2015

PREVNTIVE CONTROLS- RISK BASED APPROACH FOR SUSTAINABLE IMPLEMENTATION

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e all are very well versed with the fact that, whenever there is a customer complaint, quality department is held responsible and we have been doing this since long as we feel this is correct but to ensure the p r o d u c t manufactured at Manan Bajaj site is of good quality (including safety), each member of the chain have to take the responsibility of the quality of their own work and make sure that all preventive measures are fully implemented in their areas and quality department can be treated as their Internal customers and the Internal quality rejections as Customer Complaints.

HACCP (Hazard Analysis and Critical Control Point) based terminology introduced by Codex Allimentarius Commission (CAC) a joint commission of FAO and WHO have become bench mark practices to access the Organization's capability to product safe products and ensures ongoing continual improvement in same. In the current scenario FSSA 2006 is also explains Risk based approach for elimination of identified Risk of the hazard. It explains about identifying and analysing all possible type of hazards probable to enter the product which helps in further implementing preventive measures essential for ensuring the safety.

clothes. Generally protective clothing should be such that, it is work in work areas only and not to be worn in outside areas including wash rooms, canteen etc. protective clothing should not have stitched in buttons and pockets in the upper portion. Jewellery Control is also seen a very big challenge in Indian scenario including different cultural limitations, based on risk assessment, Jewellery Policy shall be decided based on risk assessment and implemented.

and specifically the casual worker as root cause of the problem. We need to answer a question before concluding, are they properly trained for doing their job and in most of the cases the answer will “No” and the reason we quote is casual workers keeps on changing. The permanent solution to this issue could be regular mechanism of training to all workers at entry point.

To achieve absolute safe product, the correct

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Proper hand washing mechanism are mustHand wash station with sufficient supply of warm water, enough number of non-hand operated taps, soap dispenser with appropriate soap solution, adequate number of effective hand dryers and a sanitizing arrangement is MUST. Proper Medical Inspection for all- All employees shall be checked for contagious diseases and inoculation shall be done for enteric group of diseases.

Regular Training of all employees including casual workers- It is observed that if we conduct root cause analysis of any complaints, in most of the cases we end up concluding negligence by personnel working in the area

We know normally preventive measures referred as Pre Requisite Programs expected to be in place including- adequate plant design/layout, staff facilities, good personal hygiene standards, good housekeeping and hygiene standards, proper pest control, proper maintenance, appropriate waste management, supplier control but these are not just enough to ensure the safety of manufactured product in all respect.  All sites involved in manufacturing of food/packaging materials should consider following controls as additional preventive measures to prevent foreign matter contamination, some of them are listed below  Glass and Brittle Plastic Control-All glasses/plastics to be covered with protective film, numbered properly, regular monitoring and breakage handling procedures should be in place.

Lights of Insect-cuters shall also be protected. 

Wood Control- Restricted usage of wooden if complete elimination not possible. Proper treatment of wooden articles before use and regular monitoring for integrity including damages and infestation should be in place.

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Sharp Object Control- Control on usage of blades and other sharp Objects throughout the factory should be in place. No snap off blades shall be used.

Te m p o r a r y E n g i n e e r i n g ( t a p e s / c a r d boards/threads etc)- Ideally no temporary engineering should be permitted in process areas, but it may not be true for operational reasons. In certain case where temporary engineering in required to run the operation as r es u lt o f n o n av ailab ility o f tr ain ed maintenance staff in the spot, non availability of spare part or because of running operations, which can't be stopped in between. It can be permitted in a control manner with targeted end date for permanent correction. You must have seen, in factories, temporary arrangement quite often become permanent and can impact the safety of the product being manufactured.

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Post maintenance hygiene clearance –All preventive/breakdown maintenances should always be followed by hygiene clearance including removal of spares/tools/lubricants and then followed by cleaning of machines and associated areas. The activity should be verified by Production/Quality personnel before completion of maintenance job.

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Personal Hygiene and related Control- Proper protective clothing which protects cross contamination of Products from personal

Beverages & Food Processing Times

interpretation of the standards requirement is MUST and the intention of the requirement is to be understood by each individual of the team for sustainable preventive systems in place All preventive controls are required to be aligned to Schedule 4 requirement of FSSA 2006 & FSSR 2011 for proper and sustainable FSMS. This would definitely help us in alignment to Global practices and we will be better prepared to support “MAKE in INDIA” initiative.

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TRADE NEWS

Vol. 7, Issue 10 -March - 2015

SLCM accredited with National Multi Commodity Exchange (NMCE)

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ohan Lal Commodity Management (SLCM), the post harvest agri-logistics and warehousing company, has been empanelled as the preferred Warehouse Service Provider

(WSP) with National Multi Commodity Exchange (NMCE) for existing as well as new contracts to be launched by the Exchange.

The accreditation from NMCE will enable SLCM to provide storage & warehousing facilities to the trading/clearing members of the Exchange and their constituent/clients that will include acceptance, storage and delivery of the commodities. SLCM will support NMCE in developing its forward contracts & futures contract for several new commodities which NMCE is planning.

The agreement was signed recently at the Corporate Office of SLCM in presence of senior authorities of both parties present on the occasion.

While signing the agreement, SLCM Group CEO Sandeep Sabharwal said, "We are delighted to be associated with NMCE that has set competitive standards in the field of commodity trading in India

and offers state-of-the art trading platform to the users. As WSP for NMCE, we are committed to offer world class technology enabled storage solutions and well-defined protection services for the entire range of agri-commodities like spices, oil seeds, grains, rubber, etc. across the country.

With our superior capability of m a n a g i n g warehouses, we will ensure transparent services. This step also clearly establishes our leadership and validates our capabilities in managing agri products as we are the one and only service provider in India to be accredited with multiple exchanges.”

Commenting on the development, Anil Mishra, MD, NMCE said that, “Widespread presence of SLCM would help us in developing Forward and Futures contracts in the geography where CWC is not having its presence. Additionally, stocks kept in SLCM warehouse would get Warehouse Receipt funding for the depositors.”

With this, SLCM becomes the one and only service provider in India which is accredited with three leading national exchanges - Multi Commodity Exchange of India Ltd, Mumbai (MCX), Ace Derivatives and Commodity Exchange Limited & now NMCE. The group already has license from Food Safety & Standards Authority of India (FSSAI) and is accredited with WDRA certification in the private sector.

Industry body CII says, maintain customs, excise, and service tax rates in Budget 2015

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II has said that the rates of service tax, central excise and customs duties be maintained at the current level in the Budget in order to aid the success of the 'Make in India'

initiative.

At present, the rate of service tax and excise duty is 12 per cent each, while the customs duty stands at 10 per cent. For the success of 'Make in India', Budget 2015-16 should avoid the temptation of raising excise duties. Moreover, manufacturing sector continues to be vulnerable. Under these circumstances, it would be prudent to allow excise duties to remain at current 12 per cent," the industry body said.

Besides, CII said it hopes for early roll out of the much-delayed Goods & Services Tax (GST), saying the indirect tax regime should subsume all taxes, be applicable to all products and services and involve a reasonable Revenue Neutral Rate (RNR).

The industry body has advocated reduction in excise duty on automotive parts where the applicable rate is higher than that applicable on

automobiles, thus leading to anomalies.

It has also called for reduction in excise rates on various goods, including Active Pharmaceutical Ingredients (API), fly ash products, packing materi al for food proces sing industr y, etc.

Another 38 agri items exempted from commodity tax by govt.

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overnment has exempted 38 more agriculture items from the ambit of the Commodity Transaction Tax (CTT), which was imposed in July 2013.

In a notification, dated February 10, the Finance Ministry has amended the CTT rules to add 38 more agriculture items in the list of exempted products.

The CTT at 0.01 per cent was levied on nonagricultural commodities, including gold and silver, and some processed food items such as sugar and edible oils.

The farm items that have been added in the list includes rice or paddy, rice bran, tur, tur dal, urad, urad dal, mung, mung dal, masur, gram dal, gram husk, onion, bajra, jowar, ginger, sesamum, small millets, groundnut, methi, ragi, betelnuts, cinnamon, nutmeg, clove, linseed, and sunflower seed, among other commodities.

The ministry has expanded the exemption list a fortnight before the presentation of Union Budget.

The Centre had exempted 23 agri-commodities, including wheat, barley, chana, cotton and potato, from the CTT. The tax is levied on futures trading, not on spot trading in the commodities and is paid by the seller.

After recall, U.S. apple imports banned or held up in parts of Asia

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sian countries are ramping up restrictions on U.S. apple imports due to a recent recall for a listeria outbreak among

consumers who ate Bidart Bros.' apples, some of whom have died.

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There is a need to exempt 4 per cent Special Additional Duty of Customs (SAD) on certain metal scraps, while SAD should be imposed on all projects which involve import of capital goods to counter-balance domestic taxes," it added.

The chamber has also called for duty reduction on several key products, including LNG, coking coal, wine, and parts for air conditioners and safety equipment, among others.

While apple industry representatives are try to assuage the situation in Asia, Brunei, Malaysia and Indonesia have already stopped U.S. imports on two apple varieties, galas and granny smiths, while Sri Lanka has banned all U.S. apple imports.

Instead of an all-out ban, Vietnam is holding and testing all U.S. apples, and Thailand is holding and testing the two main varieties implicated in the outbreak.

U.S. apples have made headlines several times in the past few months. This latest development contradicts news from earlier this week that China now allows all imported U.S. apple varieties instead of only the two permitted before.

Apparently, Asia is currently divided between the viability of American apple crops and the scare of a recent recall.

India looks forward for stronger ties with Saudi Arabia

ndia looks forward to forge closer strategic ties and cooperation in all sectors with oil-rich Saudi Arabia under the new leadership of King Salman, who assumed the throne last month.

Regar ding custo m s duties, C I I mainta i n s t h a t peak rates should be retained at the current 10 per cent.

"Lowering peak customs duties will act against the 'Make in India' campaign. Many products already attract lower rate of customs duty. Further, due to free trade agreements, concessional rates are applicable to a large range of goods coming from countries like Malaysia, Thailand, ASEAN, and others," the chamber said.

The turnover of the commodity exchanges has fallen by over 42 per cent to Rs 51.26 lakh crore during April-January period of this fiscal, according to the data by the Forward Markets Commission. At present, four national and six regional level commodity exchanges operate in the country.

He said he was quite optimistic about the future of the bilateral relations between the two counties as the new King has said he would continue to follow his predecessors’ policy and that there would be no major change in the policies.

“Saudi Arabia and India signed a MoU on defense cooperation and combating terrorism during Salman’s visit to New Delhi less than a year ago,” he said.

Since Saudi Arabia is the largest supplier of crude oil to India and about three million Indians live here, any smooth transition here is good news to India,” he said.

India is looking forward to strengthen ties with Saudi Arabia, particularly in investment sector, as the relationship between the two sides has gone to “another level” since the historic visit of late King Abdullah to New Delhi in January 2006, Indian Consul General in Jeddah B S Mubarak said.

“We are looking forward for more joint investment ventures and want Saudi Arabia’s investors to benefit from Prime Minister Narendra Modi’s ‘Make In India’ initiative,” said Mubarak.

“Modi held two separate meetings with (then Crown Prince) King Salman on the sidelines of the G-20 summit in Brisbane and the new Saudi ruler agreed to engage and cooperate with India in all sectors,” he said.

Beverages & Food Processing Times

Besides being a major trade partner, Saudi Arabia is the 4th largest trading partner for India, according to official statistics from Saudi government.

The value of bilateral trade between the two countries has reached USD 29.90 billion during April-November 2014.

The import of crude oil by India forms a major component of bilateral trade. Saudi Arabia is India’s largest supplier of crude oil, accounting for almost one-fifth of its needs.

During the current year (2014-15), Saudi Arabia is the 4th largest market in the world for Indian exports and is destination of more than 4.11 per cent of India’s global exports.

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NEWS

Vol. 7, Issue 10 -March - 2015

Food Processing Training for Tamil Nadu has the potential to be homemakers and unemployed youth the food processing capital of India

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he department of food technology of the Andhra Loyola College (ALC) proposes to offer a one-day training programme soon on food processing for homemakers and unemployed youth in the city.

The college mooted the idea after the inauguration of its food technology laboratory. The lab had machineries for making bakery products, 'khova' and confectionery and ice cream lines. The lab would soon acquire 15-20 kgcapacity fruit and vegetable processing machineries.

G Mathew Srirangam, lecturer in Zoology and cocoordinator for the UGC grants programs, said that participants in the training course would be taught about the science and engineering that added value to food items such as cakes, jellies, breads, etc. They would also be enabled to gain an in-depth knowledge of raw foods and how to handle, process and package

them to make them safe, convenient, nutritious and, most importantly, great-tasting products, he added.

He further said that the training programme would help the unemployed youth and the housewives to get jobs in food processing industries or even start their own enterprises with minimum investment. He said that each participant in the training programme would be charged just Rs 500 and added that the college would also conduct 15 days-to-one-month diploma programs during the summer vacations at a minimum of Rs 2,500 to Rs 5,000 per student depending on the duration.

All these apart, the department was also allowing interested people to make different varieties of bread, biscuits and cakes on their own using its facilities/ machineries by collecting a nominal charge of Rs 500 a day.

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amil Nadu can be the food processing capital of India, said Dr K Singaravadivel, D i r e c t o r, I n d i a n I n s t i t u t e o f C r o p Processing Technology (IICPT).

Tamil Nadu is the largest producer of bananas and tapioca and second largest producer of coconut and eggs and is also the third largest producer of coffee, tea, and sugarcane in the Country, Singaravadivel, said addressing an "Agri and Food Process Conclave", here.

Inaugurating the Conclave K Ramasamy, Vice Chancellor, and Tamil Nadu Agricultural University focused on strengthening India's position in the global food processing industry scenario and reducing high percentage of wastage of the agricultural produce.

The food processing sector has undoubtedly the potential to be an industry driver that can transform India's rural economy, but there are a number of constraints both in the forward and backward linkages in the sector, he said.

Tetra Pak introduces new cleaning in place guide to boost food processing efficiency

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etra Pak has published a practical new guide to cleaning in place (CIP). Based on decades of experience in food processing and insight into the latest technologies, it is designed to promote best practice and aid the efficient design of new systems.

CIP covers the range of mechanical and chemical processes used by food and beverage manufacturers to clean machines between production runs, without having to take them apart.

It plays a vital role in guaranteeing food safety, while maximizing plant efficiency by keeping d o w n t i m e t o a minimum.

Written for production and quality managers, technical engineers and equipment operators, the new guide provides expert advice, explaining how to ensure quick, safe and efficient cleaning, whatever the type of food being produced. It also explores how both cost and the impact on the environment can be minimized, showing ways to reduce water and detergent use in a variety of scenarios.

The guide is also a useful reference for R&D staff involved in the design of a new plant, new processing lines or a new recipe. It covers the latest technologies, including the use of electrolyzed and ozonated water and intelligent sensors. Using Tetra Pak's own IntelliCIP 2.0 system as a practical example, it shows how such sensors allow cleaning to be based on actual need, rather than pre-set parameters.

"Best practice in CIP means more production uptime, reduced costs and greater efficiency, while ensuring food safety remains paramount throughout. Over the lifetime of a production unit, this can result in savings in the tens of thousands of euros, which could be reinvested in newer technologies.

Beverages & Food Processing Times

RavindraSannareddy, Chairman, Southern Regional Council, ASSOCHAM, joint organisors of the Conclave, said that the agro-climatic condition in the State made it suitable for growing almost all kinds of agricultural and horticultural crops and setting up of food processing industries.

E. K. Ponnuswamy, President, CODISSIA (Coimbatore District Small Industries Association) highlighted the constraints in the backward and forward linkages in the food processing sector and urged Tamil Nadu government to play an important catalytic role in this effort by building partnerships with various Central agencies, bankers, financial institutions and technical and management institutions.

Surendra Singh, Assistant Industrial Advisor, Ministry of Food Processing Industries, identified potential areas for investment in Tamil Nadu especially in fruit processing, fruit wines, vegetable industry, and medicinal plants.

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CORPORATE NEWS

Vol. 7, Issue 10 -March - 2015

Mitsubishi acquires 34% stake in Indo Nissin Foods Managing director at Indo Nissin Gautam Sharma, said that the company's Japanese parent will own majority stake with 66% and will drive the business.

"ITC will acquire the land and built-up area of the property, in addition to all buildings and structures, as well as plant and machineries.”

Mitsubishi said in a statement: "Entering the market for the manufacture and sale of instant noodles, a staple in Asia, will enable MC to establish food processing and manufacturing as one of its core businesses overseas.

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itsubishi (MC) has announced that it will now hold 34% stake in Indo Nissin Foods, which produces Top Ramen instant noodles in India, for an estimated Rs5bn ($80.22m).

The deal will give MC rights over Nissin Foods' operations in Singapore, India, Thailand and Vietnam.

MC said that the transaction is a part of its new strategy to expand in the Asian market by forming alliances with leading companies.

In partnership with Nissin Foods, MC is expected to leverage its vertical integration business model expertise.

Mitsubishi has a huge presence across processed foods, frozen and chilled foods, confectionery, pet food and liquor in Japan.

Sharma also explained that: "We will leverage the alliance to significantly improve business and profitability through vertical integration of supply procurement, improving cost competitiveness, strengthening distribution network, and building relationships with retailers and distributors.”

Employing approximately 68,383 people, Mitsubishi is headquartered in Japan and has capital worth JPY204bn.

Nestle promises to remove articial avors from candy products by 2015

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estle USA has announced that it will take steps to remove artificial flavors and FDAcertified colors from all of its chocolate candy products by the end of 2015.

The company has assured that all artificial flavors and colors including Red 40 and Yellow 5 will be removed from more than 250 products and ten brands such as Nestle Butterfinger, Crunch and Baby Ruth.

The new products will be made available in the markets by mid2015, and will be identified by a 'no artificial flavors or colors' claim featured on every pack.

Nestle will replace these flavors with ingredients from natural sources like in the Butterfinger, Red 40 and Yellow 5 will be replaced by crispety, crunchety center, annatto, which comes from the seeds found in the fruit from the achiote tree.

Similarly, artificial vanillin in Crunch will be

replaced by natural vanilla flavor.

Nestle is the world's leading nutrition, health and wellness company and our commitment to remove artificial flavours and certified colours in our chocolate candy brands is an important milestone.

Candy consumers are interested in broader food trends around fewer artificial ingredients. So Nestlé's first step has been to remove artificial flavours and colours without affecting taste or increasing the price.

Britannia CEO Varun Berry entering non-biscuit categoriesbusinesses

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h i e f executi ve of Britannia Industries, Varun Berry is b u s y finalizing a roadmap to help shed the company's cookie-maker t a g b y building existing non-biscuit categories and entering newer businesses.The company could be looking at bridge categories towards chocolates and snacks.

"We are in the process of drafting our strategic plan — what will we do to our existing categories to dramatically grow them, what are the adjacent categories that we should get to, and how to make dairy half-a-billion-dollar business, among other things," Berry told.

The plan, which will be ready by April, will essentially have details on new segments, expansion strategy into international markets and how to scale up its dairy business. "We want to encompass the centre of the plate rather than being on the side with biscuits," said Berry, adding that he is just picking up the strategy from where his predecessor Vinita Bali left off.

Day and NutriChoice biscuits have added nearly half a dozen new manufacturing units with plans to invest Rs 400 crore in the next 18 months to set up

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any packaged meals and snacks for toddlers in the US often contain high amounts of sodium or added sugars, according to a new study by Centers for Disease Control and Prevention (CDC).

The study published in the journal Pediatrics argues that about seven in ten toddler food

SLCM Recognized as the Emerging Brand for Rural Impact While receiving the award, Mr. Sandeep Sabharwal said, “This award is the validation of our consistent hard work and our relentless effort towards defining the agri logistics industry."

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ohan Lal Commodity Management (SLCM) Pvt. Ltd. was conferred with Emerging Brand Award for Rural Impact at 'Rural Marketing Forum & Awards' by CMO Asia on 14th February, 2015 in Taj Lands End, Mumbai during the felicitation ceremony. The award was received

by Mr. Sandeep Sabharwal, CEO – SLCM Group.

The company's fortune has changed at the bourses too, with Britannia's market capitalization doubling to around Rs 22,300 crore in less than a year. Berry, former head at Pepsi Foods, is keen to ramp up Britannia's international business and dairy. While companies such as Marico, Dabur and Godrej Consumer earns 20%-40% of their annual sales from global operations, Britannia gets less than 7% of revenues from outside India. "We could even acquire companies globally as there is a huge opportunity for us to grow," Berry said.

He said Britannia chairman Nusli Wadia is keen on shoring up the firm's share in the biscuits market that it once dominated despite it being a weak spot in terms of margins. After Berry joined Britannia two years ago, the company has managed to increase its share in the Rs 25,000-crore biscuit market, but still trails Parle Products.

by Reuters as saying: "It was surprising that more than seven of ten packaged toddler meals contained too much sodium.

"It was surprising that more than seven of ten packaged toddler meals contained too much sodium.” " A substantial proportion of toddler foods and infant and toddler snacks, even those we don't think of as sweet, like toddler meals and s a l t y snacks, contained at least one a d d e d sugar.”

The company is also working on removing caramel coloring from its chocolate products, which is an exempt-from-certification color additive and is used in only nine of the more than 250 chocolate products.

The key idea behind the Rural Marketing Forum is to establish a cost effective reach model and pry into the rural consumer behaviour to optimize the potential. Many leading brands belonging to varied categories such as FMCG, consumer durables, agro chemicals, cement, electronics, telecom, agri tech, etc., shared their knowledge and expertise about the rural market scenario while discussing strategy models and important rural case studies.

Analysts are mostly pleased with Britannia's strategy. "Market leadership in the core category of biscuits, ramp-up in new launches and expansion of the health-focused NutriChoice brand, focus on the top and premium segments should aid both volumes and margins.

Toddler foods in US contain high amounts of sodium and added sugars, says study

The company has taken the decision after a research on brands like Butterfinger revealed that US consumers preferred candy brands that were free from artificial flavours and colours.

Several industry leaders participated & were nominated in different categories. Amongst the winners in other categories were Colgate, JCB, Hindustan Level, Tata Distcoms & Intra Communications.

additional capacity and increase its in-house production to 60-65% of its total sales from about half now. The company has also doubled its direct distribution, especially in the Hindi heartland where it was traditionally weaker. It will soon open a R&D centre in Bangalore to enable faster innovations and new launches. As part of its costcutting exercise, the company has identified five key brands — out of more than a dozen brands in its portfolio — to invest in terms of marketing.

products examined contains more amounts of salt and sugar, which may contribute to obesity and other health risks, The Washington Post reported.

Almost one in four US children between the ages of two and five are overweight or obese and almost 80% of children from one to three years consume more salt daily than the recommended level.

Researchers used samples available in 2012 that included packaged macaroni and cheese, mini hot dogs, rice cakes, crackers, dried-fruit snacks and yogurt treats. The study found that more than 600 vegetables, dinners, dry cereals and ready to serve grains and fruit geared to infants under age one were low sodium, and none were high sodium.

CDC lead researcher Mary E Cogswell was quoted

Beverages & Food Processing Times

The study stated that 61% of dairy-based desserts contained at least one added sugar and 35% of calories from sugar. Mostly, the added sugars were concentrated in fruit juice concentrate, sugar, cane, syrup and malt, the news agency reported.

However, Cogswell also said that food products for younger babies mostly contain low sodium and no added sugars.

Meanwhile, Grocery Manufacturers Association said that the study does not accurately reflect the wide range of healthy choices available in today's marketplace since it is based on 2012 data.

According to them, the current study does not provide information about the new products with reduced sodium levels.

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NEWS

Vol. 7, Issue 10 -March - 2015

TATA Tea goes international

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he Rs 7,622-crore beverage arm of the Tata Group, has inducted Tata Tea into its global power brand list. With this, the brand has become the second Indian product of the group to achieve this status. The other is mineral water brand Himalayan.

Typically, products with a strong international appeal, such as Tetley, Tea Pix and Eight O' Clock Coffee, have been part of the list for some time now. TGB had inducted Himalayan into this club four years ago.

Tata Tea's induction was on the cards but was delayed with the management debating whether such a move would be beneficial because of its strong presence in markets such as India, Southeast

Indian diaspora is. (Its taste is considered stronger than Tetley's.) The same strategy will be applied in the UK, where Tata Tea is available in select outlets.

These efforts are tied to TGB's objective of building a strong portfolio of products that can straddle price points and segments. "Currently, there are white spaces, notably in coffee and water, which could be filled both organically and inorganically. In the UK, the top-end, mid-end and bottom-end are covered with Tea Pix, a luxury tea brand; Tetley, in the centre; and Tata Tea now, at the lower end. We would ideally like to replicate this model in other markets and across our verticals. If that necessitates an acquisition, we will do it. If an in-house product can fill the gap, we would look at that as well," said Misra.

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Liberal imports of oil-seeds need of the hour

an we Make-in-India the bulk of edible oil that we need rather than allowing imports in massive volumes? Can we have a strategyto compress such volumes in the short- and longterm? Edible oil imports from Indonesia, Malaysia, Brazil, Argentina, the US, etc., are likely to touch 12 million tonnes in FY15—an escalation of 45% in quantity terms from 8.3 million tonnes in FY11—and at current prices, they could be $8.5 billion or Rs 53,000 crore. A split-analysis of major oilseeds whose imports spiraled can be seen in the accompanying chart.

The cost of value-addition, of crushing of the seeds, is irrationally incurred and paid for because most of it happens abroad, while processing

According to Misra, the acquisition of the Map coffee brand in Australia last year was part of this plan to fill gaps in key markets.

Asia and West Asia. However, Ajoy Misra, managing director of TGB, says: "We launched Tata Tea in Canada two-three years ago and it is doing well there. Remember Canada is an evolved tea market, where you have established brands.

Tetley is already there, with Unilever's products.”

TGB proposes to push Tata Tea deeper into the Canadian market, targeting areas beyond where the

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In India, the company might consider introducing one of its international coffee brands such as Eight O' Clock (available in the US) or Grand (available in Russia) to fill the vacant slot in packaged coffee.

The company is also m u l l i n g t a k i n g Ta t a Coffee's packaged brand, Mr Bean, national as an alternative. Mr. Bean is a popular packaged coffee brand in Kerala and Tamil Nadu.

TGB will also look at co-creating products with Tata Group companies in areas such as ambient beverages.Misra says it is also talking to "institutes and institutions", exploring the prospect of jointly developing new products with them.

Price of imported edible oil slips to ve-year low

ndians can enjoy more fried food in the ongoing winter season as prices of imported edible oil have fallen to the lowest in five years, though it may take some more time for the entire benefit to reach the retail level.

Palm oil is cheaper by 22% and soya oil by 16% compared with their prices this time last year. In fact, the drop has been quite sharp in the past 10 days when palm oil price has dropped by $60 a tonne and soya oil by $80 a tonne. India is t h e w o r l d ' s l a rg e s t consumer and importer of edible oil and so changes in global prices influence local rates.

Adani Wilmar, Ruchi SoyaBSE and others have already slashed retail prices by 4-5% across all categories.

Another round of price cut may come in March, when the January oil consignments will enter the market for consumption.

"Prices have been falling for some time now. The global trend shows that prices will remain depressed in the coming months also as there is enough supply of oil in the world market," Angshu Mallick, COO, Adani Wilmar, said. "And if global prices fall further, we will pass on the benefits to our consumers." The firm sells oil under the name Fortune.

Ruchi Soya may cut prices by another 2-3% if its team is able to lift oil at lower prices, COO Satendra Aggarwal said. "It depends how the the international market behaves."

Oil traders don't see any recovery in prices. "At present, a tonne of palm oil is quoting at $625 as compared to $800 in January 2014. Similarly, soya oil is quoting at $800 as compared with $950," said Sandeep Bajoria, CEO, Sunvin Group. "Edible oil prices are now at a fiveyear low. And market sources say that prices may fall further in coming months.

According to a report released by the Malaysian Palm Oil Board, palm oil futures could be volatile during the first half of this year due to global economic uncertainties. The report indicates that this year, the price could drop to as low as 1,820 Malaysian ringgit (about Rs 31,000), which would be the lowest since February 2009, and as high as 2,750 Malaysian ringgit. The report predicts exports to increase to 25.77 million tonne in 2015 from 25.02 million in 2014.

BV Mehta, executive director of the Solvent Extractors' Association of India, said in the current oil year that started on November 1, 2014, the domestic demand is likely to be 19.5 million tonnes. If prices fall, consumption could go up.

"Our own production will be around 7-7.5 million tonnes. And we will have to import around 12.5 million tonnes of oil in the current oil year.

However, rising imports will not be a concern for the government as international prices have fallen," he said.

In the first two months of current oil year, India imported 2.3 million tonnes of oil, which was 16% more than the same period the previous year.

capacity is far in excess at home; this also, therefore, has consequences for employment generation. Against an annual consumption of 20 million tonnes for all types of oils from all varieties of seeds—palm, soyabean, rapeseed (canola), sun flower, rice bran, cotton seed.etc.—the supply-side does not exceed 8 million tonnes. Resorting to massive import of oils is, thus, projected as a necessity rather than the result of flawed policies.

Easy imports have veiled domestic supply-demand mismatch. Rational policy-makers cannot ignore the fact that with a rising GDP and improved lifestyles, the additional demand of edible oil will have to be met, which will be a minimum of 1 million tonnes per annum. At this rate, by 2020, imports may be 18-20 million tonnes, of about $14 billion or Rs 88, 000 crore.

No reform action to decelerate the import-burden has been taken or initiated. Since the futures prices of palm oil dipped by $200 per million tonne and soya oil by $400 per million tonne in the last two years, the government just tinkered with import duties on the higher side at the behest of local industry. For example, these days, the price of locally-produced soya oil from Indian oilseeds is $180 higher than CBOT futures—about 26%. This emboldens inefficient production, which is a negative for the national food economy.

There is relatively cheaper palm oil import from Indonesia and Malaysia on which the Indian industry and consumers have relied upon. This constitutes 70% of the total imports. But now, discerning consumers prefer superior variety of oils from beans, canola, and sunflower seeds.

These could be crushed from GM (genetically modified) seeds as well.

The world has moved ahead with GM crops, while politically, and officially, doubts and confusion on GM strains prevail in India. The lab tests and field trials are pending. Our yields/production of oilseeds has not amplified, though agroeconomists continue to debate on attaining higher efficiencies with inputs of fertilizer, power and water. Why can't the inherent efficiencies of biotech revolution be an integral part of the tactical policy for higher productivity? Let producers/consumers be offered the choice between all forms of crops—conventional (with fertilizer usage), organic and GM. Why are the economies of scale and lower values attainable through advanced technology being denied to the people? Paradoxically, Indian imports contain oil crushed from GM seeds. We are using GM endproducts while imprudently excluding the mother-ingredient from Indian agriculture.

China annually imports 74 million tonnes of soya seeds and imports almost negligible volumes of soya oil. The EU recently gave its member countries the option of choosing to use biotech seeds. Inhibitions, even environmental, against biotech crops are vanishing fast. Pending a final decision on the use of GM seeds, the solution lies in permitting liberal import of oilseeds—GM or otherwise—for being crushed domestically. The industry will produce edible oil and de-oiled seed cake for both for domestic and overseas consumption. To illustrate, India needs to import about 11 million tonnes of soya seeds to bridge the current gap of 2 million tonne of soya oil (about 18% recovery) in demand and neutralize oil import. This would provide 9 million tonnes of soyameal for trading worldwide. There will be net saving because of the absence of oil import and export of soyameal and the domestic prices of soya oil will also converge with lower international prices—and not reflect a disparity of 26%.

Solvent extraction industries may set up port-based plants for crushing beans with the intent to export meal and sell oil domestically—just as some sugar mills process raw sugar into refined sugar in the western and eastern coasts of India for export and local use. This is a win-win situation.

Let us introspect on how this situation has evolved.

ITC will enter tea, coffee, dairy biz after foray in juice market

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h e depart ment o f f o o d technology of the Andhra L o y o l a College ( A L C ) proposes to offer a oneday training programme soon on food processing for homemakers and unemployed youth in the city.

The college mooted the idea after the inauguration of its food technology laboratory. The lab had machineries for making bakery products, 'khova' and confectionery and ice cream lines. The lab would soon acquire 15-20 kg-capacity fruit and vegetable processing machineries.

G Mathew Srirangam, lecturer in Zoology and cocoordinator for the UGC grants programs, said that

Beverages & Food Processing Times

participants in the training course would be taught about the science and engineering that added value to food items such as cakes, jellies, breads, etc.

They would also be enabled to gain an in-depth knowledge of raw foods and how to handle, process and package them to make them safe, convenient, nutritious and, most importantly, great-tasting products, he added.

He further said that the training programme would help the unemployed youth and the housewives to get jobs in food processing industries or even start their own enterprises with minimum investment.

He said that each participant in the training programme would be charged just Rs 500 and added that the college would also conduct 15 daysto-one-month diploma programs during the summer vacations at a minimum of Rs 2,500 to Rs 5,000 per student depending on the duration.

All these apart, the department was also allowing interested people to make different varieties of bread, biscuits and cakes on their own using its facilities/ machineries by collecting a nominal charge of Rs 500 a day.

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Vol. 7, Issue 10 -March - 2015

Beverages & Food Processing Times

43 Hajoori & Sons going pan India in 2016, Africa Zambia plant is ready

NEWS

Vol. 7, Issue 10 -March - 2015

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b b a s Mohsin Hajoori, Director, Hajoori & Sons-An exclusive interview Please brief us a b o u t y o u r company and its activities?

We are the producer of indigenous soft drink brand Sosyo from Gujarat. The foundation was laid when a young boy in his teens, Abbas Abdul Rahim Hajoori began his career selling aerated soft drinks made by various British Bottlers. Young Hajoori had the tremendous vision to prove the competence of Indian Brands vis-a-vis foreign brands.The reins were taken over by Mr. Mohsin Abdul Rahim Hajoori, after the untimely demise of his elder brother. He did not have to look back since then.

It was his vision that laid the foundation of a new era in the Indian soft drink Industry in the form of

Hajoori & Sons which was to later come out with one of the phenomenal brands in India "Sosyo".

1923 saw the foundation of Hajoori & Sons in Surat, Gujarat. Hajoori and sons are the pioneers to introduce Franchising in Soft Drink Industry in India for the very first time by making franchise in Navsari in 1955.

With the renewed vigour of the next generation, the business reached new heights in the 70's and 80's. Today "Sosyo" has become a formidable brand and is all set to grow further.

What are your future plans to grow this brand and company further?

Our Mission is to build ourselves a fully fledged beverages company having an exceptional hold on people's taste. We have plans to expand the availability of our brands pan India. At present it is available in 5 states and our sales are growing vertically. You will see nationwide presence by 2016 for which efforts are already started.

Our carbonated drink with a mix-fruit flavour has good presence in Western Indian states like

Gujarat, Maharashtra, Rajasthan and Madhya Pradesh.

Last year there was news in media that you are planning offshore project in Africa?

Yes we are working in this direction and our plant is almost ready for production in Zambia - Africa.

Africa is a growing market and we hope our overseas project will provide mega boost to the company. We are installing this unit in Zambia.

Kashmira Soda - The Digestive Drink, Kashmira is a digestive drink and is very popular, especially with people who eat rich, oily and spicy foods. "An all-rounder.A very different kind of satisfying drink".With 21 spices in it.

It is traditional Indian spicy flavour liked by each segment of the population. It is a flavour, which contains the taste of Cummins (refreshing and digestive hub). People for its digestive virtue accept it a great taste.

Please brief us about your brands?

Sosyo-Fruity Flavour, The brand name"Sosyo" was derived from the Latin "Socious" meaning that that is related to society. From "Socio" it gradually evolved into "Sosyo", a distinctive thirst quencher with a unique taste that defies definition and has been relished over generations.

Sosyo - the oldest and only fruity flavor drink. For decades, it has retained its unique taste and ruled hearts of millions. Sosyo is a cider-type fruit type drink made of a heady apple and grape flavour that packs quite a punch when had absolutely chilled; although it is black in colour it’s not a cola.

Siraj Hussain takes charge as new Agriculture Secretary

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ew Agriculture Secretary Siraj Hussain as well as Animal Husbandry, Dairying and Fisheries Secretary Ashok Kumar Angurana have taken charges of their respective departments.

Both the secretaries assumed charge on February 28, an official statement said.

Hussain, an IAS officer from 1979 batch of Uttar Pradesh cadre, succeeded AshishBahuguna.

Earlier, he had worked in the Department of Agriculture and Cooperation as Additional Secretary and Special Secretary.

Before taking over the new assignment, he was Secretary in the Ministry of Food Processing Industries. He also had served as Chairman and Managing Director (CMD) of Food Corporation of India for over two years.

Ashok Kumar Angurana, an IAS officer of the 1980 batch of Jammu and Kashmir Cadre, succeeded Anup Kumar Thakur who retired on February 28.

Earlier, Angurana worked at various senior levels in State and Central governments. He worked as Deputy Director General of CAPART, Ministry of Rural Development for five years. Prior to the new assignment, he was secretary in the Ministry of Panchayati Raj.

India's chocolate sale crosses Rs 10,000 crore

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n d i a ' s chocolate s a l e s crossed Rs 10,000 crore in 2014, up 24% from a year earlier, according to Euromonitor.

On a per capita basis, I n d i a n s consumed roughly 117 g m o f chocolate a year, the least a m o n g emerging markets.

However, the sheer size of the market makes India a profitable proposition.

Mondelez India, formerly Cadbury India, leads the market with 55.5% share in value terms, with five of its brands among India's top 10. Here's a look.....

Beverages & Food Processing Times

Lemee - MastiKaSwad. A great taste sensation, LemeeLemon a cloudy lemon-'n'-lime flavoured thirst quencher with Vitamin C, Lemee Orange with tangy orange flavor, soft and cool.

Hajoori’sSoda the soda with extra sparkle, extra bubbles, extra power-refreshing on its own, great in company.

The brands have been given a new, contemporary look ever since its repositioning as a national brand since January 2010 with the positioning statement "APNA DESH APNA DRINK".

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NEWS

Vol. 7, Issue 10 -March - 2015

'Make in India' campaign to yield results in minimum 18 months

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h e 'Mak e in I n d i a ' programme will start yielding results on the ground i n "minimum 18 months" while structural changes may take years, a top government official said.

"It's too early. You see the programme was launched around September (2014). It's been 5-6 months. You are talking about structural changes.

You are talking about scrapping processes, procedures It is going to take years. I am telling you, you would not get benefits (soon)...," said Secretary in the Department of Industrial Policy and Promotion (DIPP) Amitabh Kant.

“If you expect results to come in 3-4 months' time, I mean you are living in another world, it's going to take minimum 18 months. The problem in India is

that companies are very highly over leveraged.

Banks are over leveraged, so it will take a little while. To my mind, wait for another 18 months," he added.

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The Union Budget 2015-16, placed by Finance Minister Arun Jaitley, announced withdrawal of eight schemes, including NMFP, from Central support and put the onus of their continuation entirely on the States. The State may decide to continue or not with the schemes out of their increased resources resulting from the recommendations of the 14th Finance Commission.

The decision will prove to be a huge setback for Odisha which is still awaiting grant of funds to the tune of `20 crore for giving shape to the proposed food processing units during the current fiscal. The

Kant's comment also assumes significance as some corporate leaders recently raised concerns that there has been no change on the ground.

He said that the government has announced FDI policy liberalization just 3-4 months back only.

Emphasizing on the need to focus on manufacturing to create jobs and boost economic growth, Kant said the government is taking steps to improve ease of doing business in the country.

Union Minister NirmalaSitharaman too has recently said the government is willing to hear out the industry and hoped they will start saying "a lot of things are happening on the ground".

State is the only one in the country to have utilized its entire funds under NMFP and had sought additional allocation of `20 crore for 40 new projects.

The proposed projects notwithstanding, withdrawal of NMFP will have a serious bearing on the overall food processing sector in the State which has been identified as priority area for driving entrepreneurship and generating employment.

While the State Government has launched the Odisha Food Processing Policy 2013, it is hugely dependent on NMFP for promoting enterprises in the sector. The reason being incentives and subsidies at a 75:25 Centre- State ratio under NMFP was provided to enable units to go into production while the State policy provides assistance after production.

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he Consortium for Sequencing the Food Supply Chain will use genetic data to better understand and improve food safety. The metagenomics study will be used to categorise and understand microorganisms and the factors that

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he amendment of US Food Safety and Inspection Service (FSIS) for the labelling of raw meat and poultry products will not be implemented for at least the next three years due to the government missing its deadline.

As the labelling rule was not finalised by 31 December 2014, it will now not take effect before 2018 according to FSIS requirements.

The US Department of Agriculture (USDA) has been working on new mandatory labels for beef that is mechanically tenderised.

"As the labelling rule was not finalised by 31 December 2014, it will now not take effect before 2018."

Had the deadline been met, the rule could have been implemented as early as next year.

Tenderisation is a process that softens meat with tools and devices. Unsoftened meat is often susceptible to pathogens that can lead to foodborne illnesses.

The suggestion for the amendment was initially

proposed in mid-2013. According to the proposal, manufacturers would require to label their meat products with specific cooking instructions.

North American Meat Institute senior vice-president and general counsel Mark Dopp was quoted by Agri-Pulse as saying: "We have long believed and communicated to USDA that the proposed rule is unnecessary. This is a solution in search of a problem because the industry has taken steps to address concerns that may have existed several years ago.

'fruitnacks' and 'juicy chunks' all of which are again fruit-based and “will fill the gap for nutritional alternatives from tropical fruits”, said K Sivamohan Reddy, Director, Naturo Food. gums category. Our R&D developed a product whose freshness lasts longer than the other gums available in the market. We are extremely excited about this new launch and we believe this will open up new avenues for consumption.”

“The research is on, and we will soon launch a range of innovative products, which will be healthy to snack on,” he said.

The confectionery giant first launched Center Fresh in India in 1994.

With all these plans up its sleeves, Naturo hopes to grow its business at least 30 per cent year-on-year for the next three years to touch 100-crore turnover by the end of the third year.

At present, its fruit bar accounts for a sizeable portion of its revenue.

The plan is to expand the number of variants and also add new categories such as 'fruit peels',

Recently, the US experienced a series of foodborne illnesses that have been connected to mechanically tenderised beef, including the 2012 outbreak of E coli O157:H7 in Canada from XL Foods, which led to the largest beef recall in Canadian history.

However, the meat industry has been opposing the amendment, claiming that that meat does not pose a significant risk and that special cooking instructions are not required.

The 30-crore Naturo brand also explores various possibilities of introducing snacks based on vacuum fried vegetables such as okra and bitter gourd.

jams and chips based on mango, pineapple, apple, guava and strawberry, manufactured through a “unique re-texturing process” at their facility in Bengaluru.

“The Consortium for Sequencing the Food Supply Chain has the potential to revolutionize food safety, providing a powerful tool to identify and address new threats on an unprecedented scale, enabling critical breakthroughs in global food safety,” said Dave Crean, vice president, corporate research and development, Mars, Incorporated.

US meat safety labelling implementation pushed to 2018

The food processing industry is targeted to be raised to 25 per cent utilization of State agricultural produce by 2025. Currently, the sector uses only 1 per cent of the State's agricultural produce against a national average of 6 per cent.

Naturo Food expands by launching fruit-based snacks aturo Food and Fruit Products Pvt Ltd plans to expand its product range by launching a range of fruit-based snacks.

Naturo Food currently has fruit bars, fruit bits,

influence their activity in a safe factory environment.

F i r s t l y, t h e s c i e n t i s t s w i l l investigate the genetic 'fingerprints' of living organisms such as bacteria, fungi and viruses and study how they grow in different environments such as countertops, factories and raw materials. The data will be used to further investigate how bacteria interact, which the scientists say could result in completely new ways to view supply chain food safety management.

He was replying to a question whether 'Make in India' programme was lacking force amid core sector data in January dipping to a 13-month low.

Food Processing Units get 'Starved he fate of as many a s 4 0 proposed food processing units in Odisha hangs fire as the Centre has decided to delink the National Mission for Food Processing (NMFP) from its support.

Using genomics to improve food safety

The promoters of Naturo Food earlier owned the famed confectionary brand Nutrine that was sold to Godrej in 2006. The company is now leveraging its 'Nutrine' experience in reaching its products across markets.

“In the South, we are strong. We reach our products to several markets in the East, North and West too,” Reddy said.

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erfetti Van Melle has developed a new Center Fresh chewing gum line in India the confectioner claimed will give "longlasting freshness" to consumers.

Nikhil Sharma, marketing director for the confectionery giant's Indian business, said: "Longlasting freshness is a very relevant benefit in the

Beverages & Food Processing Times

45

DAIRY NEWS

Vol. 7, Issue 10 -March - 2015

Indian Dairy Industry Report

The time has arrived for dairy players to skim the cream out of the milk business.

Rising consumption coupled with better margins in the value added dairy products (VADPs) are driving the dairy players to get into the growth and h i g h e r p r o fi t a b l e t r a j e c t o r y. C h a n g e i n demographics and rapid urbanization have resulted into manifold surge in the demand for VADPs. Milk products such as curd which were largely home products are currently available under various brands. Due to convenience, health benefits and increased consumerism, milk derivatives like buttermilk, low fat yogurt and flavored milk are nowadays part of regular consumption.

The traditional way….

For decades, dairy players in India have been engaged in the liquid milk processing activity only.

Backed by operation White Flood in 1970s, the milk industry in India witnessed the first wave of development in the milk production which gave India its status of the largest milk producer in the world.

This was spearheaded by the 'Co-operatives model' which was supported by the GoI. Ownership being with the farmers instilled trust among the member

of milk variants.

The above reasons coupled with factors such as evolving tastes and preferences, h i g h e r affordability, etc, lead to the entities venturing into the V A D P segment for b e t t e r profitability.

Going the c r e a m y way….

Over the past decade, significant transformati on took place in the Indian demographic space which led to heightened consumer interest in VADPs. This shift in the dynamics of the industry proved beneficial for the manufacturers since margins in VADPs are more than double the

milk producers in the cooperative model, which also ensured transparent returns. In addition, cooperatives also provided various services like cattle vaccination, cattle insurance, artificial insemination, installation of coolers at village level etc to improve productivity.

margins in the liquid milk segment. The profitability in liquid milk space ranges from 45%, whereas the profitability in VADPs ranges f r o m 12% to 18%, attracting private participation in the industry.

Further, there was minimal involvement of private players in the industry as approximately 80% of the retail price of the liquid milk went back to the farmers leading to low operating margins (4-5%).

This was despite the consistent upsurge in the retail prices of the liquid milk. Consequently, the dairy companies were left with insufficient internal funds to plough back into the operations for adoption of modern technologies or development

As per the industry estimates, the share of VADP in the milk and milk derivatives segment is growing currently at around 25% every year and is expected to grow at the same rate until 2019-20.

Product innovations are likely to accelerate India's dairy market which is anticipated to improve industry margins by attaining greater scale, higher capacity use and an increasing contribution from

such as flavored curd, yoghurt etc.

n ew milk variants.

F u r t h e r, t h e development of processing and packaging technology along with improvement in retail and cold s t o r a g e infrastructure has increased the shelf life of dairy products.

….drawing investors' attention India consumption story and diversification by dairy players into VADPs are drawing interests of investors which have led to surge in the PE deals.

….the growth trajectory As per NDDB, the Indian dairy industry is all set to experience high growth rates in the next eight years with demand likely to reach 200 million tonnes by 2022 from 132 million tonnes in 2013. Presently, only

The prominent deals include investment by IDFC and Motilal Oswal in Parag Milk Food Pvt Ltd, Rabobank group and India Agribusiness Fund in Prabhat Dairy Pvt Ltd, IFC into Modern Dairies Ltd and Blackriver Investment in Dolda Dairy Ltd. In one of the most recent investments, Fidelity Growth Partners, India, along with participation of the existing social venture investor, Aavishkaar, have invested in Odisha-based Milk Mantra Dairy Pvt Ltd. Recent deals in the sector are the indication that the investors perceive value in the deals and see growth prospects in the Indian dairy

20% of the milk production comes from the organized sector comprising co-operatives and private dairies. The paramount factors driving the growth in the dairy sector include rising disposable incomes, advent of n u c l e a r families and fast/instant food gaining ground in India. Other factors such as structural changes in food habits, expansion of fast food chains and popularity of pizzas and pastas aided the usage of milk variants o f mozzarella c h e e s e , processed cheese and flavored milk etc.

space.

Increasing participation from the private sector….

Consumer preference towards VADPs is taking forward the dairy sector. Besides brown-field/ green-field expansion, global dairy companies too are venturing into milk derivatives business in this part of the world.

The most recent one is the 100% acquisition of Tirumala Milk Products Pvt Ltd by Groupe Lactalis SA, France, one of the largest dairy players in the world. Another French dairy major Danone has also increased its presence in the Indian dairy sector with slew of product launches

Beverages & Food Processing Times

Other investments include Nestle India's acquisition of 26% stake in Indocon Agro and Allied Activities Pvt Ltd and Hatsun Agro Products Ltd acquiring 100% stake in Jyothi Dairy Pvt Ltd. Companies such as Parag Milk Foods Pvt Ltd, Prabhat Dairy Pvt Ltd have augmented their capacities in the recent past to meet the increased demand of milk products.

Right product mix likely to have a positive impact on the credit profile of dairy companies Traditionally, the credit risk profile of dairy companies was characterized by low profitability and moderate liquidity. The dairy companies rated

by CARE are largely in the BBB or BB category (refer the graph below) primarily on account of moderate solvency profile.

However, Mother Dairy Fruit And Vegetable Private Ltd, Co-operatives associated with Gujarat Cooperative Milk Marketing Federation and some private dairies are in the 'AA' and 'A' rating category on account of their superior procurement and marketing channels and high share of VADPs in product portfolio. During FY14, the credit profile of CARE rated dairy companies have broadly remained stable.

The entities with the right product mix of liquid milk and VADPs are expected to have better profitability and solvency parameters.

Consequently, there is a high possibility of improvement in the credit profiles of such companies given the robust milk procurement and distribution system.

Disclaimer This pdf report is prepared by Credit Analysis & Research Limited [CARE Ratings]. CARE Ratings has taken utmost care to ensure accuracy and objectivity while developing this pdf report based on information available in public domain.

However, neither the accuracy n or completeness of information contained in this report is guaranteed.

CARE Ratings is not responsible for any errors or omissions in analysis/inferences/views or for results obtained from the use of information contained in this report and especially states that CARE Ratings (including all divisions) has no financial liability whatsoever to the user of this report.

46

COMPANY PROFILE

Vol. 7, Issue 10 -March - 2015

Govind Milk is forging ahead with new identity for wider spectrum of consumers How do you look at the present situation of the Indian food & beverages industry?

India is an agri-rich country and the world's second largest producer of fruits and vegetables.

According to industry estimates, the processed food market accounts for 32 percent of the total food market which is valued at EUR 67.9 billion.

Today, multinational companies are betting on India as a source to feed the world. Large investors and corporations, both Indian and international, are capitalizing on the Indian agribusiness as an emerging market with twin opportunities, to cater to the growing Indian middle-class and to export premium processed food.

Companies from Wal-Mart to Rothschild Group to PepsiCo are wagering that India could parlay its tropical climate and the latent energies of hundreds of millions of farm dwellers. It could position itself as an agribusiness powerhouse and become an exporter of fruits & vegetables, ready-to-eat food, dairy products, spices, wine, ice cream, meat, poultry, shrimp, fish and many other products.

supply chain infrastructure. India's food processing sector ranks fifth in the world in exports, production and consumption.

What is your focus area/service in food & beverages industry and how is your company doing?

per animal yield thereby contributing to improving earnings of the farmers and general economic development.

Major parts of the food processing sector are milled grain, sugar, edible oils, beverages and dairy products.

Having established strong distribution channels in western India and noteworthy presence in the rest of the country, Govind is now forging ahead with a new identity that connects with a wider spectrum of consumers and reinforces Govind's commitment to impeccable quality standards. Alongside domestic market, Govind Milk & Milk Products Pvt Ltd is a globally acclaimed supplier of milk products.

What are you future plans for further progress of your business this year?

The contribution of the food processing industry to the gross domestic product at 2004-05 prices in 2012-13 amounts to INR 845.22 Billion. India's food processing industry has grown annually at 8.4% for the last 5 years, up to 2012-13. The value addition of the food processing sector as a share of GDP manufacturing was 9.8% in 2012-13. The industry is also one of the largest employment creators, with growth in direct employment in the organised food processing sector standing at 6.05% between 2010-11 and 2011-12 Food is the biggest expense for an urban Indian household. About 38.6% of the total consumption expenditure of households was spent on food in 2011-12.

Having a credible range of dairy products of Milk, Butter, Ghee, Shrikhand, Amrakhand, Dahi, Lassi, Chaas (Buttermilk), Flavored Milk and Skimmed Milk Powder, Value Added PreMixes, Dairy Whitener, Govind is continuously connecting with consumers to cater to their taste buds with new products and variants.

Govind Milk & Milk Products Pvt Ltd. is involved in farm and cattle development activities at the input level that improved

In India, agriculture is changing from a sector dominated by family farms, to onethat is characterized by large companies that are better aligned across the supply chain.

The government's focus on this sector is exemplified in the 2007 Union Budget, where it has been accorded priority status for lending by banks.

Government subsidized food parks, tax breaks, increased FDI (Foreign Direct Investments), proposals for public-private investment partnerships, increased spending on supply chain infrastructure, a burgeoning middle-class, modern retail formats and international road shows by the government have propelled the industry's growth.

There appears to be high scope for consolidation in a fragmented market, with most businesses promising goodand sustainable returns. In fact, companies are recording higher growth rate fromthis sector compared to the home and personal care segment.

Reasons for growth to continue:  Rising income levels and a growing middle class.

Consumption in India is driven towards packaged and ready-to-eat foods. Processed food exports and related products have been rising steadily,the main destinations being the Middle East and Southeast Asia. India is a global outsourcing hub, with large retailers sourcing from India owing to abundant raw materials, supply and cost advantages 100% FDI is permitted in the automatic route for most food products except for items reserved for micro and small enterprises. National Food Processing Policy aims to increase the level of food processing from 10% in 2010 to 25% in 2025. Food Processing is recognized as a priority sector in the new manufacturing policy of 2011. Government of India is targeting food processing sector for 'Make in India' initiative, do you think this will benefit food processing industry, allied segments and country as a whole?  A rich agriculture resource base – India was ranked No. 1 in the world in 2012 in the production of bananas, mangoes, papayas, chickpea, ginger, okra, whole buffalo, goat milk and buffalo meat.

The cost of skilled manpower is relatively low as compared to other countries. 121 cold chain projects are being set up to develop

Beverages & Food Processing Times

47 Food Processing Industry: Present and Future

FPI NEWS

Vol. 7, Issue 10 -March - 2015

Introduction India is the second largest producer of food and holds the potential to be the biggest on the global food and agriculture canvas, according to a Corporate Catalyst India (CCI) survey.

The food industry in India comprises food production and food-related processing industries. The food processing industry is one of the largest in India – it is ranked fifth in terms of production, consumption, export and expected growth.

The Agriculture sector is the base for most of the food processing industry and this sector has touched a growth rate of 4.4 per cent in 2012-13.

The food grain production at the India level is close

· Fruits and vegetables Meat and poultry Dairy Marine products Grains and consumer foods (including packaged food, beverages and packaged drinking water) The fruits and vegetables processing industry is highly decentralized, and a large number of units are in the cottage, household and small-scale sectors, having small capacities of up to 250 tons per annum. Since 2000, the Food Processing industry has seen a large growth in ready-to-serve beverages, fruit juices and pulps, dehydrated and frozen fruits and vegetable products, pickles, mushrooms and ready-mix vegetables. The smallscale units engaged in these segments of processing are export-oriented. Value addition of food products is expected to increase from 8 per cent to 35 per cent by 2025. Thus this sector is very

Agriculture and Food sector, but 55% of the population is dependent on Agriculture/food sector. If you look at this statistic minutely, 55% sector contributes only 15% in GSDP value and this is mainly due to the lack of processing non value addition. We need to change this scenario and money should go back to the farmers as per their value addition and thus Agriculture/food sector should equally contribute to its size ( 1 : 1 ratio) in GSDP. This is possible if we focus properly like many developed countries who have a higher ratio. This will fulfill our objective of 'Sabka Sath, Sabka Vikas”.

The main challenges in the Food Processing industry are – ·Unavailability of processable quality and quantity of fruits and vegetables and raw material Low productivity of Agri products Low land holding per farmer Poor processing conversion Low technology base/low automation Labor-intensive operations High seasonality : Input availability High operating cost due to small scale operations These challenges can be overcome by proper planning and focus given to this sector.

to 245 Million MT. The Food Processing industry is growing at a 13% growth rate and for the Indian economy the growth of this industry is crucial for the overall growth of the Nation.

important for overall growth of India since this sector takes care of farmers and ensures employment for skilled and unskilled /educated and non-educated labor.

Food processing overview: Indian Scenario India annually produces 205 million tons of fruits and vegetables and is the second largest country in farm production in the world but unfortunately the processing percentage is poor - only 4.6 %. In contrast, countries like the USA (65%), China (23%) and Philippines (78%) are far ahead of India in reducing wastage and enhancing the value addition and shelf life of farm products. This is an alarming signal for India as a large volume of the agricultural produce is wasted. About 35% of the fruits and vegetables are wasted annually due to poor storage facilities, amounting to a revenue loss of Rs. 500 billion. Also, 80% of the vegetables rot due to high water content and lack of processing facilities, resulting in a revenue loss of Rs. 125 billion.

I see a huge potential in post-harvest treatment for fruits and vegetables in the coming days. Due to changes in lifestyle and urbanization, the demand for high-quality fruits and vegetable is increasing.

Even the demand for ready-to-use fruits and vegetable is increasing. The scope for cut vegetable is quite high due to the growing demand.

Apart from traditional food processing viz.

Mango, Banana, Grapes, Sugarcane, Dairy, etc. this sector needs value addition which will give a good payback to the farmers and will also ensure inclusive growth (higher returns to all stakeholders).

The Agriculture sector is vital for any nation and in India it is the principal source of livelihood for more than 58 per cent of the population and I consider the Food Processing sector to be just an extension of the Agriculture sector. The progress of each sector is dependent on the other. In developed countries, because of a developed Food Processing sector, a demand is created in the Agriculture sector. India will follow the same path.

Indian Food Industry processed food in terms of value is expected to increase from 43 per cent to 50 per cent of total food production.

The food processing industry is of enormous significance for India's development as it has efficiently and effectively linked the nation's economy, industry and agriculture. The linking of these three pillars has synergized the development process and promoted the growth of the nation to a great extent.

The Food Processing industry is one of the largest industries operating in India and is divided into several segments.

The Food Processing industry operates across various segments that include:

India is witnessing a paradigm shift and the following sectors have a huge potential to fuel the growth of food processing in India. These will be the game-changers:

Market Potential The Food Processing sector is called as Rising-Sun industry due to its inherent potential. In India today Food Processing sector has its own advantages like ·Stable central government – Decision power Separate food processing ministry with able leadership and clear focus Good urbanization – due to many reason – market is expanding Good consumer purchasing power : Middle class segment is increasing Good Market potential – Domestic – husband /wife working need processed food New Food safety regulations – Nutraceutical industry is part of 'Food' Good in Agri production Good infrastructure/investments Good in-flow of FDI in the sector Let's see how much potential exists in India for the Food Processing market.

In India we have a population of 120 Crore.

Considering 4 members per family - we have a 30 Crore family base in India.

Let's consider each family spending Rs 2500 on food expenses (which includes milk, oil, grains, vegetables, fruits, etc.). Thus an amount of Rs. 75,000 crore/month is spent by India.

Which means we spend around Rs 9,00,000 Crore per year on Food consumption. This is the food market potential in India and these numbers are on basic needs, not included other high valued items.

Over all the demand would grow only.

Now the question is what part of this market is catered to by the organized sector, retail sector or non-organized sector. Are we using our resources fully to cater to this market? Do we have the facility to fulfill this demand? Or are we dependent on import (other countries) ?

· Nutraceutical industry Wine processing Pre/Pro biotic Industry Packaged water industry Ready to eat industry Traditional foods processing Cut fruit and Vegetable industry Post-harvest treatment for fruits Export –Brand India Food additives Food equipment manufacturing

Some Ideas Focus on Market – Build quality brands at lowcost product development.

Today India is a big village. Recently the government has announced removal of the APMC Act and this will certainly fuel the trade from farmers to consumers. For export we need to work on supply qualities.

Challenges For overall growth of the food processing industry, along with raw material, there are many other inputs which are required.

Government and Industry should focus on Market needs and try to meet the demand rather than putting our own production in the Market with low realization.

The biggest challenge is that the food processing sector is dominated by unorganized players who contribute to 80% of the food processing industry (by volume) unlike other sectors viz. Pharma, Automobile and IT where over 90% of the sector is under organized players. There is a conversion of un-organized to organized sectors but we still need to cross quite a distance.

The focus should be Market backward rather than production forward. If the Market needs seedless Guavas or Oranges we should supply the same (I know it's a long process and will take time, but the Government, Agriculture universities and companies should focus on this) rather than supplying normal Guavas and fetching a lesser price. The best example is of Punjabi dhabas – just because of market demand, today we see the success of the dhaba model all across India without any intervention from the government. Similarly, a

In India 85% of the GSDP comes from service and industry sectors and only 15% is from the

Beverages & Food Processing Times

product like paneer makhani has travelled from Punjab to South India. Idlis have travelled from the south to the north. Dhokla has travelled from Gujarat to Kolkatta and Rasagulla has travelled from West Bengal to all over India. But we need standardization of the processes and some help in developing products and brands.

There are some success stories like Grapes (seeded to seedless) and Banana (normal to tissue culture) which have changed the complete economics of the trade. We should follow the same route for other fruits and vegetable. In short the Mantra is 'Meet the Market demand'.

Focus on Traditional Food processing and Technology India has a great food map which is spread all across India. Every state has its own food culture and we need to cultivate and nurture this culture to maintain our long heritage. Why not invest R&D efforts to make the traditional food sector more modern with high science? Academia should be given priorities on traditional food R&D and some good innovative techniques should cater to the market. There are many market problems which can be solved by R&D efforts. There are over 300 Food Technology colleges and over 50 Food/Agri universities. They should fuel innovation in the area of Traditional food and bring some economical solutions so that the common man / housewife will get the benefit of such innovation.

Some example where small ideas can bring a big impact – ·Roti-making technology : Roti in pre-packed condition with high quality /long shelf life/low prize and hygiene Idli / Dosa batter which can stay for 7 days at room temperature Dehydration technology at very low cost - This will make 'Ready to serve' products at low cost Freezing/Cold storage technology at low cost – This will change the face of farming.

Focus on food equipment design and R&D – Today we have to import most of the equipment. Even for Samosa making we import the technology from abroad.

Use of traditional packaging materials to balance the environment impact – 5.3 Skill development through Food Technology colleges and Universities As mentioned earlier, we have over 300 Food technology / Food science colleges all across India.

Can we use these colleges as skill development centers? Some basic curriculum can be made by the ministry and we can design training models which will be executed depending on the area and subject. The target audience would be women and unemployed youth. These colleges can be registered with the ministry directly and depending on the training, money would be reimbursed to the center.

Focus on agriculture universities to develop high yielding varieties and processable varieties Today India is No. 1 in production in many agricultural commodities still our average yield per acre is the lowest in the world. There are many reasons for this and one of the reasons is inappropriate varieties.

There should be a focus on high-yielding varieties and though it is a long term project, it should start with a definite objective and it can be made successful through the PPP model.

Use of Self-help group infrastructure to meet the local demand Today our main objective is to increase the processing percentages and it can be achieved by setting up low-cost processing centers all across India through use of the vast infrastructure of Selfhelp groups. Even if we pack grain/fruits/vegetables in these centers in a kind of 'Amma model' of Tamilnadu, it can be a huge success. In countries like South Korea, the entire electronic industry has been spread across selfhelp groups. Big industries outsource the routine/low technology jobs to different

48

NEWS

Vol. 7, Issue 10 -March - 2015

t

o introduce us, we are one of the l e a d i n g manufacturers & suppliers of a u t h e n t i c Traditional Indian sweets, superior namkeen products, high quality dry fruits and salted snacks. Our products are being Vippan Bajaj manufactured under most hygienic conditions using selected raw materials, superior quality ingredients & pure ghee. Our list of esteemed clients is a long drawn one which includes Five Star Hotels, Restaurants, Flight Kitchens, Industrial Canteens, Export Houses and a host of Caterers, Sub Contractors, in and around Mumbai.

We maintain strength of high quality skilled workers and our factory works are open for 24 hours x 7 days a week x 365 days a year, ensuring best services and timely deliveries, even in case of urgent orders.

Currently our company covers a wide variety of combinations for all our customer needs & requirements. We believe in quality products and that business has to grow.

A well-regarded order of our customers or his valuable company receives our utmost attention of assured quality products & our best services.

Export Products We have a wide variety of sweet combinations for all your needs. In our endeavor to provide the best quality & tasty sweets & snacks for our foreign clients abroad, several stringent checks are carried at different levels to ensure a quality product.

Future Plans We are looking for an individuals, corporations who have the drive and the motivation to grow the business which is mutually beneficial to both our companies.

We have a huge facility for a base kitchen at our factory situated in the heart of Mumbai at Mahim.

Besides manufacturing & distribution of sweets, snack items, fast food, salted savories, dryfruits & namkeens, we are also sub contractors to various large food contractor houses.

We can provide the required business acumen, the plan, Manufacturing & equipment assistance and the people required to run the business.

Our infrastructure includes installation of steam boilers along with steam kettles & thermic fluid boilers with Thermic oil in rotation mechanism for production, this non-direct heating mediummechanization ensures quality to be maintained and large quantities can be produced in a single day.

At the present we have over 12 branches in and around Mumbai, and an array of own delivery vans to ensure prompt & timely deliveries to our clients.

We strongly believe that the Indian Food Market is growing rapidly and the number of Indians travelling around the WORLD, are ever growing.

We believe there is a strong demand for Indian Food business.

We are interested in local partners who take active interest and can overlook the day to day business.

We believe that ethical business growth is mandatory and we look for people with the same beliefs and ideas.

t

he huge meat market in the US is projected to grow steadily over the next years, driven by the increasing popularity of private label and frozen meat products. However, new brands must establish themselves as being trustworthy and reliable, finds new report by Canadean.

According to Canadean, the US meat market was valued at approximately US$68 billion in 2013 and is forecast to grow at a CAGR of 1.7% to reach close to US$84 billion by 2018. Fresh meat continues to lead the meat market in the US, accounting for over a quarter of the market volume in 2013. This can be attributed to a rising preference for fresh produce, especially among older consumers. However, products such as frozen meat that can be bought in bulk and preserved for long periods of time also appeal to a large number of consumers. In 2013, the US frozen food market was valued at US$18 billion and is forecast to grow to reach US$22 billion by 2018, making up more than half of the value of the global frozen food market, expected to lie at US$43 billion in 2018.

Safwan Kotwal, analyst at Canadean says: “Consumers are showing less brand and product loyalty, switching to alternatives they see as

Beverages & Food Processing Times

providing better value for money. Although fresh meat continues to sell well, processed foods have been growing in popularity over the past decade due to their affordability and convenience. Fresh meat manufacturers must ensure that they keep the price of their meat competitive in order to continue to appeal to value-conscious consumers.”

Consumers have trust issues with private label meat Private label meat products have proved fruitful for retailers' own brands and further undermine the fresh meat market. Non-branded meat is generally priced lower than branded products, thus appealing to consumers on a budget.

Having said this, manufacturers need to address consumers' concerns with regard to trust and ethics.

Kotwal adds: “Global meat scandals have tightened the screw on this market, leaving consumers angry and somewhat confused, leading to demand for greater transparency.” Consumers associate meat from free-roaming animals with better taste and organic certification with products free from 'bad' ingredients. Displaying credible food certifications on the package will enhance the perception of the product as being of higher quality.

49

NEWS

Vol. 7, Issue 10 -March - 2015

McDonald's, KFC and Pizza Hut to face tough time in India across the board and will increase the cost substantially," noted Jatia.

He explained that consumers and the industry players will not just be impacted by the increase in service tax, but will also have to pay Swachh Bharat cess now. "We don't know how that will be played out. It will definitely lead to some cost pressure for consumers and business. So we do expect the consumer sentiment to be hit by the move," added Jatia.

W

ith an increase in service tax announced, the restaurants in India once again find themselves biting the bullet. The quick service restaurants (QSR), which are more preferred over the fine-dining restaurants will be hit hard by the increase in service tax that was announced in recently by Finance Minister Arun Jaitley.

"We are not happy with the Budget that was announced as it will negatively impact our business," said a senior official of the National Restaurant Association of India (NRAI).

He added that the QSR category will worse hit as they will lose out on the affordability factor. "They cater to the working middle class. A lot of people prefer these restaurants as their prices are low and competitive," noted the official.

Jatia elaborated that the company will be unable to negate the adverse impact of the additional tax and a price rise can be expected across the products.

"The cost of our products will go up. As far as we are concerned, we will just charge the service tax on top of the bill," he pointed out.

In the last five years, McDonald's has been growing at 20% CAGR while the growth of the overall segment has been slow.

According to market reports, the entry of new players has fuelled the growth of this segment. The segment was pegged at Rs5,500 crore in 2013 and has been projected to reach Rs16,785 crore by 2018. However, it remains to be seen if the recent announcement is expected to hamper the growth of the segment.

M

Mala’s, leading fruit based products manufacturer

ala’s Fruit Products based in the picturesque hill station of Panchgani, Maharashtra, is a manufacturer of fruit based products in. The journey was started by Mr. Taiyab Mala way back in 1958, toady after more than 5 decades the passion to produce nothing, but the best, remains unchanged.

“What started as a 6 bottles a day endeavour, slowly & steadily expanded into an established enterprise”, says Murtaza Mala. “There are certain corporate values unique to Mala's, which make us different. Our products speak about our quality and the passion to deliver the best. Today the company boasts of 500 tonnes of Jam production alone,” he added.

Apart from providing consistent quality products,

The NRAI expects the hike in service tax to substantially impact the footfall in the restaurants across the country. Kumar explained that the increase in prices will ultimately result in a drop in the revenues of the restaurants as there will steep dip in both the footfall as well as the consumption.

"We are the only sector, second to the insurance that contribute majorly to the country's GDP. However, we have to end up pay excise duty, VAT and service tax. The increase is definitely not good news for us," he asserted.

Commenting on the issue, Amit Jatia, owner, McDonald's India, West and South, said that the Union Budget announced is certainly not restaurant and consumer friendly budget.

According to him, the impact of the announcements can be seen only after a few months. The hike is expected to affect consumers

KFC to launch edible coffee cups

K

FC is to start using edible cups made from a wafer coated in sugar paper and lined with a heat-resistant white chocolate to serve its

coffee.

The Scoffee cups are said to smell similar to grass and have a chocolate taste. Its outer edible wrapper would carry the KFC logo, which would lend it the look of a regular coffee cup from the outside.

The company said in a statement that it partnered with an experimental food company, The Robin Collective, which helped it give the cups coconut sun cream, freshly cut grass and wild flowers scents.

"The chocolate lining will melt slowly and soften the crisp wafer when coffee is poured in it.”

Italian coffee brand Lavazza had edible cookie cups, while the ice cream sandwiches of Coolhaus are sold in potato starch wrappers that are printed with inks made from vegetables.

Beverages & Food Processing Times

Malas has always worked towards the betterment of society. The general view point of be it suppliers, customers or employees has been that Mala’s is a value driven company that focuses on teamwork, communication, accountability, quality and passion. The company has also done a lot for the local community, as a policy employing only local labour and supporting farmers with programs and initiatives to improve their farm output and profitability.

Murtaza says, “Our Mission at Mala's is to leave your varied taste-buds as gratified as our fruitful journey in building the country's most sought after brand for processed fruit products. We are also committed in bringing you processed fruit products closest to the quality that Nature intended. Thus our Berry Berry good products are equally enjoyed by the young.

With an adroit experience of 55 years, Mala's has been continually providing India with unrivalled fruit-based products.”

Mala's now has extended its product category to premium Mocktail Cordials, Fruit Sauces, Fruit Confectionaries and also Fruit Fillings for Bakery applications. Mala's has understood the need for research and development and has spared no effort to bring in new innovative products and concepts, aimed at tapping newer markets and applications.

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FPI NEWS

Vol. 7, Issue 10 -March - 2015

households and literally every house becomes part of the industry. If it can happen for high-tech sectors like electronics, why not for Food processing? Lijjat / Amul model is based on the same principle. We should tap the opportunities of big retailers and let them work with self-help groups on win-win terms.

Standardization of curriculum of all food technology colleges

areas. We should recognize the nutraceutical industry as a special industry under food processing and this will reduce the burden of the healthcare budget. India has a 5000 years old tradition of Ayurvedic ingredients / botanicals which can be tapped for better use but what we need is low-cost models with effective results.

Special focus on Post-harvest technology with practical solutions

addition of extra cost. We need focus on such lowcost post-harvest solutions so farmers can use it effectively.

Link food processing with tourism industry to attract foreign visitors.

Every state has some special food products. Today Kerala has developed 'Ayurveda spa' and it is successful all across India and has attracted good

Today we have various food technology courses under different names viz. Food tech / Food science / Food nutrition / Food Engineering / Food Bio, etc. Just as in the case of Pharma / Medical / Engineering there is a single standard syllabus, can we create it for Food Technology? The syllabus should focus on industry needs and entrepreneurship development. We could even have various NIFTEM branches in different states. We can bring in IT support and not only the syllabus but activities on research can be tracked with the help of modern IT tools. Research should be focused again on Market demand / Industry demand / Government requirement rather than other reasons. There should not be repetition of research by various universities and a universal research data bank should be available for common reference.

We need to include the concept of food safety / Codex in the syllabus.

Special focus on Nutraceutical industry to reduce the burden on the Healthcare industry It is said that 'Anna he Purna Brahma'. Today food can be the best of healthcare remedies and we can let medicine be the 'sick care' industry. Preventive healthcare is a big industry and Food could be the best solution through Nutra-ceu cal and Ayuceu cal solu ons. Food processing ministry can encourage this sector to bring in some low-cost nutraceutical solutions to take care of some basic healthcare problems like in the areas of Heart / Sugar / Eye care / Kidney care, etc. There are enough bio-active agents which are known in these

Post-harvest is a typical topic on the radar of the ministry for the last 10 years, but what we need again is low-cost technologies and easy practical solutions. E.g. today Calcium Carbide is banned for Mangoes, but we should have technology as simple as calcium carbide to offer to farmers or traders so they also can use the same for fruit ripening. The same is true for cold storage and degreening chambers. We need a local model of success and it could be a non-electricity dependent model. Recently someone has innovated a 'Matka Fridge' to help farmers in Punjab keep their produce for 4-5 days in this structure without

tourism. Can we develop similar ideas for food?

We can link food tourism with the help of Food and Nutrition colleges and again the focus here would be on quality and safety and authenticity.

Brand India – Quality We need to make the food processing sector very attractive and of excellent quality to develop brand India. Today the Ministry of food processing is basically focusing on fruit and vegetable processing sectors only. We need to cover all the aspects of food under the umbrella of food processing ministry and need to make a strong

'Brand India' for the international market. Already Apeda has successfully done it for mangoes / grapes. We can do it for processed food. We also need to make careers in Food Processing more attractive & lucrative and there should be a good talent pool coming into this sector.

Encourage Big food industry to invest in India There are various challenges for food processing industry and many companies which are already in the sector helping Indian economy to generate employment and tax collection. We need to give special treatment to these industries and some relaxation in tax and subsidies. Government should encourage investment in food processing sector and some schemes should be launch to attract new investment. Big companies (Multinational/domestic) should get confidence and get freedom to work in existing regulatory framework. Many states have started single window system to tackle the industry issues and same can be done at central level.

Conclusion Today the Indian food industry is a natural choice for foreign direct investment. Special sectors like Nutraceuticals / Post-harvest sector / Traditional food / Convenience food can bring good value addition to farmers, processors and consumers. This is best for overall growth of the economy. I have given some suggestions which could fuel the growth of the Indian food industry in a holistic way. I have not touched upon other aspects like taxation / land reforms / subsidies which are anyway part of existing agendas. I am confident that with a focused approach we can achieve 20% growth year on year in the food processing industry in the coming 5 years and by 2018 India will reach a number of 25% processing with GSDP contribution of 40 % from Agri/Food sector. This will definitely bring our slogan true – “Bahuja sukhaya, bahujan hitai' .

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Vol. 7, Issue 10 -March - 2015

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GUJARAT ICE CREAM NEWS

Vol. 7, Issue 10 -March - 2015

Gujarat Ice cream industry Striving to be successful and valuable and these companies actually gave the Indian to indulge into premium ice cream in an economical way. So you s e e t h e s e b i g manufactures come from Gujarat and hence they given the gujuratis the taste of ice cream, making Gujarat the top manufacturer and consumer of ice cream.

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he size of ice cream industry, estimated at Rs.4500 crore is likely to jump at about Rs.7000 crore by 2018 with its growing institutional sales coupled with youngsters spending habits on it as well as increasing disposable income of middle and lower middle class Indians in the recent times, which has developed its penchant for the frozen product.

very sweet tooth, so ice cream is part of their staple diet. After dinner visit to ice cream parlour is a ritual in this state.

GUJARAT THE PIONEER STATE OF ICE CREAM MARKET Ice Cream Business in Gujarat is highly potential

Rajesh B Verma of Vimal Ice Cream Gujarat believes that Gujarat is Milk hub of India and this is one reason why ice cream manufacture is easy in Gujarat. Also the logistics are very much better in this state along with easy availability of L a b o u r a n d transportation. These factors make Gujarat the top state for ice cream manufacture and supply.

He also added that fast urbanization, Purchasing power, climate and habits of having deserts after food or in festival increases the market. Gujarat sells 100% milk ice cream he added proudly and of course quality counts.

Gujarat has been the hub for ice creams in India.

The ease of availability of fresh milk and other raw material facilitates the Ice cream manufacturing in this state and the sweet toothed Gujuratis have a sweet spot for ice cream making it the top consumer of this dessert. Apart from the taste preference, the hot and dry weather here also favours the consumption.

Consequently the consumers in Gujarat have been ahead in terms of their familiarity and affinity with ice creams. Also amongst the Top 3 ice cream manufacturers in India the two of them namely Vadilal and Amul have their roots in Gujarat. This definitely is a strong reason for Gujarat being the number one in Ice cream manufacturing and consumption.

The main ingredient of ice cream – milk is easily available in Gujarat, thanks to white revolution along with industry friendly infrastructure like consistent power availability to better road connectivity till last mile. Hence it is conducive to manufacturing of ice cream.

As we all know people here are fond of food and have better spending power. Also Gujarati's have

“The basic challenge faced in Gujarat is competition”, says Harish Aswana, Director, Shri Janta Ice cream Pvt Ltd., as there are enormous amount of local ice cream manufacturers and to compete with so many competitors is quite tough, especially in the rural area. These local manufacturers produce good quality of ice cream.

This definitely affects the higher and urban manufacturers and definitely creates a lot of competition in the market and high voltage challenge.

One of the major challenges faced by this industry is the constant increase in the price of the raw materials, said Ibrahim Hamidani, MD, Dilabahar Ice cream, Bhavnagar, Gujarat. The ice cream industry levied with an interest of 15 percent whiles the consumer demand for low priced ice cream. The biggest dispute is that ice cream, he added, has been categorized as a luxury item and is taxed accordingly and the profit is becoming less and less with increasing price.

On the same line, Shabbir Patel, M.D, Real Ice Cream, Bharuch, Gujarat, said that the “Ice Cream Industries in Gujarat has challenges like sudden increase in price of raw and packing materials and the market is competitive because of Amul”.

While Mufaddal Hajoori, MD, Frostee Ice Cream, Surat, Gujarat, said that, “Availability of skilled and unskilled labour is a major problem in Ice cream industry in particular”.

The domestic ice cream industry would grow at the compounded growth rate (CAGR) of about 25 per cent in future with high profit margins ranging between 15 to 20 per cent to reach the projected level since its per capita consumption has gone up at 300 ml against world average of 2.3 liter Of the ice cream consumption in India, nearly 60 per cent is accounted to by three flavours of vanilla, strawberry and chocolate. And to be on the safer side, major players tend play around these flavours only. For big players, regional competition from smaller players is another major issue.

The ice cream prices in India are reported to be three times higher than the prices prevailing in America. One reason is the legal requirement in India stipulating at least 10 per cent milk fat in ice cream. Another inflationary factor is the high cost of transportation, particularly the refrigerated type. Taxes also contribute to high prices of ice cream. Absence of a nationwide efficient and reliable cold chain distribution restricts the ice cream sales to the bigger cities, Still with all the pros and cons almost 35 per cent of the ice creams sold in the country are consumed in the western region with Gujarat being the main market, followed by 30 per cent in the north, 20 per cent in the south and 15 per cent in the eastern and central India.

to hamper the growth of the ice cream industry in the state. Nevertheless the ice cream manufacturers eradicate the hindrances and work upon the development of quality ice cream cost effectively.

Mukesh Kothari, Manmohak Ice Cream, Surat, Gujarat supplemented that the ice cream industries face a lot of problem, like being a luxury product, tax, electricity cost and raw material cost are very high in Gujarat.

Though the market is very good but there are few challenges like taxation regime in Gujarat, higher power tariff, unorganized sector selling poor quality ice creams at lower rate and don't have tax liability too, some of the companies selling ice cream look alike frozen dessert which consumer are not aware of, Pradeep Chona reflected.

as Gujarat is an advance state for Ice Cream makers and lovers. It has wide scope, as Ice cream is common man product and affordable also. It is festival product as well as for marriages also. Ice Cream is incredibly well-liked in this western state.

There are so Many scopes in this business, said, Sanjay Bhuva, MD, Shree Sheetal Industries, Amreli Gujarat and further added that the milk and skilled person are easily found in Gujarat so naturally Gujarat leading in consumption and manufacturing.

Gujarat has a progressive standard of living has improved, with the consumer awareness about Ice Cream and manufacturer illuminated. The people power of purchase has increased and thus has become affordable to all class of people and therefore Gujarat is number one in consumption.

CHALLENGES Ice cream industry in Gujarat is top most in relation to other states but challenges are there which do try

Devanshu L. Gandhi, MD, Vadilal Industries ltd Ahmedabad Gujarat, stated that Indian ice cream market stands at an app. 350 million litres of which Gujarat has the largest share of 15%, and added on that, “Vadilal has been the pioneer in the organized ice cream segment in India and had started ice cream manufacturing in Gujarat in 1926 and initially till 1970's the focus was on Gujarat. Consequently the consumers in Gujarat have been ahead in terms of their familiarity and affinity with ice creams.

But according to Pradeep Chona, MD, Havmor Ice Cream, Ahmedabad, Gujarat, though the Ice cream business in Gujarat is really good as it has the highest per capita consumption, but it is a price sensitive market and there is lot of expectations from customer for innovative and quality products. That makes it highly competitive and cut throat market too.

Gujarat is the home to the pioneers of the ice cream industry of India – like Amul and Vadilal elucidated, Harish Aswana, Director, Shri Janta Ice cream Pvt Ltd., who rule this industry

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Gujarat ice cream industry is facing predicament with introduction/Launch of Frozen dessert in form of ice creams by big players, which is misleading consumers by selling in cheap rates.

They are trying to disturb market by price war and creating a big challenge for sincere ice cream makers like us, updated Rajesh B Verma.

FLAVORS TO FIGHT FOR Flavors of ice cream are the USP of this ever loved dessert. Different region and places have different

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GUJARAT ICE CREAM NEWS

Vol. 7, Issue 10 -March - 2015 We are planning to make our presence in most of the western part of India like in Gujarat, Maharashtra, Rajasthan and Madhya Pradesh and build our parlour in every nook and corners of Gujarat, he added.

CONNECTION Connecting with the consumer is an important aspect of ice cream business. The Ice cream manufacturers use various different ways to connect with consumers, so as to know there likes and dislikes what they want and what innovative flavor they would like to endeavor.

Internet, Facebook, twitter, newspaper, phone calls and promotional activities are diverse ways to connect with customers.

Internet has made the worlds very small and we try to connect to our consumer via the social network system, like Facebook and twitter, said Aswana, and we also connect with our consumers by bringing out various viable offers and get a feedback from them.

He further added that since they are still in building their brands and planning to expand so they have not done promotional activities like the way Amul, Vadilal etc do, as they are established and have made their presence felt all over the country.

preferences. Some love the vanilla, while kids go for chocolates; many go for natural fruit ice cream flavours like sitaphal, litchi, mango and strawberry.

name that was related to the product, very friendly, short and even a child can speak & pronounce.

After a tremendous hard work by the professionals, “I KIM' was finalized.

Devanshu L. Gandhi said that for Vadilal's consumers Vanilla remained the numero uno flavour in terms of demand followed by Butterscotch, strawberry, chocolate etc. In fact Chocolate and chocolate fusion flavours have been witnessing a strong surge in demand every year.

Seasonal flavours like Mango, Sitaphal etc are more in demand during their respective seasons, said Gandhi, “indeed there is a constant demand for new flavours and we have regular launch of a variety of flavours and we have a separate R&D department which is dedicated to the development of new products and flavours”, he added.

The brand was launched in 2013 and has got a good acceptance in the market, informed Jhaver. The management has planned to promote “I Kim” through Radio, News Papers, Posters, Banners, Hoardings, Leaflets, Face book, Whatsapp etc. to make it a popular brand. “I Kim” will be a brand for everyone, especially Children, the experience of being a kid while having an ice cream itself made a natural tag line “Laut aaya Bachpan”. Hence it's very clear that “I Kim” will be perceived as an Ice Cream Brand for all, from kids to elders.

Apart from the strongest network in terms of retailers Vadilal also have more than 300 ice cream parlours. These parlours offer super premium range of ice creams scoops and concoctions which are available exclusively at the Vadilal parlours.

“We also have mobile retail formats like Fridge On Wheel and Parlour On Wheels”, pronounced Gandhi.

Havmor Ice Cream's majority of sale comes from vanilla, butter scotch, chocolate but at the same time are known for new flavours- FLAVOURS OF THE MONTH with innovative ice creams like red velvet cake ice cream, nutty Belgian dark chocolate, soanpapdi ice cream, ice cream cakes and sandwich ice creams, ball top cone – Chocó block & many more, explained Pradeep Chona.

“Also our fresh fruit ice creams like fresh Mango made from Ratnagiri Alphonso, fresh Sitaphal or fresh orange ice cream made from oranges specially procured from Nagpur are very popular and we are also famous for our designer or customized ice creams for weddings, added Chona.

Havmor deals in both in branded as well as parlour business through which they sell their own branded ice creams only, which is 100% Ice Cream (No Frozen dessert) and 100% Vegetarian.

Shabbir Patel held that, “Real Ice Cream deals in branded Ice Cream Only and we have consumer demand for all types of flavors of Ice Cream, but costumers always demand for new flavor with value addition with the products”.

While according to Mukesh Kothari "Manmohak Ice cream is a self made brand in Surat and since people in Gujarat like dry fruit items, like American dry fruit, Rajbhog, winter cream, Roasted Almond, so Manmahok has special ranges in nutty ice creams for their consumers.

Hajoori's Frootreet offers three business formats for ice cream market, said, Mufaddal Hajoori, and these arrangements are, Parlour, institutional sales and Odyssey sales. He added that, “We at Hajoori's Frootreet aim to create fun world of Ice cream, but not just any Ice cream - we give premium Ice cream”.

Pavan B. Jhaver, New Janta Ice Cream, Surat, Gujarat illuminated that New Janta Ice cream took up the challenge to decide on the good brand

Vimal Ice cream deals in both the categories of branded ice cream and parlors. According to Verma there are many recognized ice cream brands and ice cream sale depends on product placement and easily availability of product to consumer and Vimal has market segments for kids, students, teens, matured and oldies.

For Vimal, vanilla is the basic ice cream said Verma, and the total ratio of ice cream sale in Gujarat is 30%, where Vanilla, Kaju Draks, Butterscotch, Keserpista as they are traditional flavors are quite favorites. Other 30% sales goes to candies, Juices, Kulfies and other stick items. The 20% goes to Cones in different flavours specially Butter scotch and Chocolate. Rest 20% is for premium products. Now a Days Customers also try new flavours and they like them as well. And Vimal provides customer what they need, he added lastly.

Dilbahar ice cream does not have any parlour business and presently they are dealing in branded ice cream. “But definitely in future we are planning to enter the parlour market”,said Ibrahim Hamidani.

Dilbahar Ice cream's Hamidani believes in direct connection with customer and that is why they are in constant use of social media sites, phone calls from consumers and newspaper.

Every Business require direct connection with final consumer either directly or indirectly stresses Rajesh B Verma, as you have to fulfill consumer requirements , give something new, be honest with consumer and your quality , value of customers money should be fulfilled. I know consumer will go for good product, Good price, strong placement and branding and hence customer suggestions are valuable for Vimal Ice cream, added Verma.

Vadilal is engaged in various ATL as well as BTL activities to connect with consumers. Apart from advertising in various media like television, newspapers, radio, digital etc the ice cream giant also participate in various consumer promotions.

Devanshu L. Gandhi said, “3 years ago we launched a consumer connect initiative by the name of Vadilal Freeze the Moment Contest: which has become a favourite with our consumers and this annual event is eagerly awaited across the country”.

The digital platform also offers us ample opportunities to remain connected with the consumers on a regular basis, added Gandhi. We are amongst the most liked icecream brand in India on Facebook with more than 1.4 million fan followers. We try and keep the interest level in the brand alive through various consumer engagement initiatives he ended up.

Havmor Ice Cream parlours are the best consumers

Dilbahar ice cream has a large range of flavors like vanilla, butterscotch, kesar pista and chocolate to seasonal fruit ice creams like mango, strawberry and sitaphal to dry fruit and nutty ice creams. In Bhavnagar where we are set up, I have seen people particularly love to have ice cream with lots of nuts, enlightened Hamidani.

Harish Aswana affirmed that Gujarat has large variety of customers, who are very versatile.

Consumers like to experiment with new flavors all the time. So to keep up with consumer need Shri Janta ice cream Pvt ltd has large assortment of ice cream flavours that r a n g e s f r o m Va n i l l a , chocolate to natural flavors.

Beverages & Food Processing Times

connect points along with their eateries, restaurants & catering. “We are pioneer of Dhanteras offer, which is biggest consumer promotion offer in ice cream industry and are also doing many other promotions like newspaper ads, radio, out of home touch points, said Pradeep Chona.

He further added that, “Mera flavour contest is one of the famous consumer contests we have conducted and we associate with many famous events as well. Some of the recent events are Sunburn festival Goa, MTV roadies, Vibrant Navaratri festival, Kankaria Carnival, Vibrant Gujarat, Kite festival, Flower show and many more.

Shabbir Patel of real ice cream stated that, “We are advertising our Ice Cram brand to bring awareness by banners, flex board, visibility and catering in the festivals and marriages. That practice connects us with consumer”.

Sanjay Bhuva of shree sheetal industries, said that they connect with their by phone calls.

EXPANSION AND FUTURE Ice cream manufacturers to keep up with the competition are constantly on an upgradation and expansion fling. Many are building image while many are expanding their facility and units.

“Vadilal has been on an expansion spree since 2011 and we plan to sustain the fast track expansion in terms of business growth and we just completed manufacturing capacity expansion worth Rs 100 crores, gauged Gandhi. In terms of market development and expansion we would continue with the aggressive growth pace, he added Pradeep said that, “Havmor has recently completed its second plant full capacity expansion to 2 lakh plus litres per day and also planning for the third plant outside Gujarat, as we are expanding our market and making foot print in north & south India. We are aiming to establish pan India presence by 2020”, he reflected.

While Patel said that they have already gone for expansion of production capacity recently and trying to expand market area in the state.

At the moment Frostee ice cream has stores in South Gujarat and are currently in the midst of an aggressive expansion plan, elucidated Mufaddal Hajoori.

Dilbahar Ice cream has recently installed automatic candy plant and also automatic cone and cup machine have been installed by them with a 6000 turn over and many more things has been installed. “We have a lot of plans to execute, outline has been made performance is going to happen”, explained Ibrahim.

Ice cream industry of Gujarat is going places, with innovative and qualitative manufacturers the industry has strived to grasp the helm of both makers and consumers status.

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NEWS

Vol. 7, Issue 10 -March - 2015

Bühler celebrates signicant contract with TPS Group in Indonesia with grand signing ceremony

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he Bühler Group, a global leader in rice processing, today underlined its position as first-choice supply partner for rice processors across Indonesia and South East Asia, with a high value agreement to supply the TPS Group, an Indonesian rice and noodle producer,

with two, 17 tonnes per hour rice reprocessing lines valued at USD 7 million.The contract, signed today at the JW Marriott hotel in Jakarta, Indonesia marks a further milestone in Bühler’s continuing expansion in rice processing across Asia and a significant step forward for the TPS Group,

following its entry into the rice business in 2010.

The signing ceremony was attended by Dieter Voegtli, President of the Bühler Group for Asia and Rustom Mistry, Director, Head of Rice Processing, Asia for Bühler, who were joined by Joko Mogoginta, CEO and Sjambiri Lioe, CFO of the Tiga Pilar Sejahtera (TPS) Group.The installation of the rice reprocessing plants at Sidrap, South Sulawesi, will increase the TPS Group’s total

production capacity by 240,000 tonnes per year, with warehouse capacity increasing to 30,000 tonnes. The project by Bühler will be commissioned by mid-year 2016.TPS Group currently has three rice processing plants across Indonesia, including PT. Jatisari Rejeki (Cikampek-West Java), PT. Indo Bears Unggul (Cikarang-West Java) and PT. Sukses Abadi Karya Inti (Sragen-Central Java), with a total capacity of 480,000 tonnes. Investment for the TPS Group’s

South Sulawesi sites, will increase the manufacturer’s total production capacity to 810,000 tonnes per year while underlining its commitment to achieve a five percent share of milled rice production volume in Indonesia by 2020.Rustom Mistry, Director, Head of Rice Processing, Asia for Bühler, said: “The agreement with the TPS Group demonstrates Bühler’s commitment to develop state of the art processing solutions and an acknowledgeme nt of our global capability to supply complete p r o c e s s engineering solutions, driven by our leadership in rice research and technical excellence. By choosing Bühler to support its rice processing lines, the TPS Group is well positioned to meet its plan of achieving a significant share of the milled rice production in Indonesia. We look forward to continuing our relationship with the TPS Group.”The deal demonstrates Bühler’s significant investment in its customer partnerships, technical innovations and localised service and support, which is serving the demands for processing and optical sorting solutions from rice processors around the world.

This significant agreement is further evidence of Buhler’s reputation as the number one technology partner of choice in rice processing.

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Vol. 7, Issue 10 -March - 2015

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NEWS

Vol. 7, Issue 10 -March - 2015

Budget 2015: Service tax relief to storage services for fruits, vegetables

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he government has given exemption from

service tax to certain pre-cold storage

services for fruits and vegetables, a move aimed at promoting food processing sector and checking price rise of perishable items.

"The tax exemption is being extended to certain pre-cold storage services in relation to fruits and vegetables so as to incentivise value addition in this crucial sector," Finance Minister Arun Jaitley said in the Budget.

Nashik to have India's rst allwomen food cluster

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omen entrepreneurs in Nashik are all set to establish a food cluster in the city. The group of women had sent a request to the Maharashtra government seeking its permission for the establishment and after the government's approval, is now waiting for a space allocation from the MIDC. If things fall in place, it will become India's first food cluster to be run by women.

Around 40 women were given training by the Maharashtra Chamber of Commerce, Industry and Agriculture (MACCIA) through MITCON. They were trained in food processing in Pune and Mumbai through technical visits. Following the training, the women underwent an interview programme when 20 of them were shortlisted.

This group then made a presentation for running an industry and a company under the name of U D Y O G I N I C L U S T E R P V T LT D w a s established.

This cluster will include industries like new processed food, production, packaging, labelling, and research and development.

“We have trained these women for two months.

Being India's first food cluster run by women, it will send a very positive message to the society,” said Chandrakant Dixit, secretary, MACCIA.

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PACKEGING NEWS

Vol. 7, Issue 10 -March - 2015

Indian packaging industry turnover to reach $32 billion by 2020

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ith a turnover of $24.6 billion and a growth rate of 13% to 15% annually, the Indian packaging industry is expected to reach $32 billion by 2020. Here's a look at key facts and drivers.

The per-capita consumption of packaged beverages and food in India is still very low compared to other regions. However, expenditure on these products has doubled in the last five years. Within the next five years it will increase by another 14 per cent annually, as the demand for processed food is rising due to growing disposable incomes, urbanization, and a young population.

Keep an eye on the Indian foodservice industry, too.

Currently it's estimated to be nearly $13.79 billion.

But it's growing at a healthy compound annual growth rate (CAGR) of 17 per cent, which has significant implications for the packaging sector.

Plans are currently in place, thanks to public and private funding, to establish 30 to 40 mega food parks. Corresponding infrastructure for packing, packaging transport, and refrigeration are part of these plans, so this development is expected to give food manufacturing—and, by extension, packaging—a big boost. In fact, by 2015 more than $25 billion is to be pumped into the food sector and the required infrastructure.

Packaging has an annual global turnover of about $550 billion, and India's share is about $16.5 billion per annum. According to a recent Mckinsey report, there will be a ten-fold increase in India's middle class population by 2025, which will further trigger the consumption of packaging materials. This will bring another growth spurt to packaging, says the Mckinsey report, which also notes that the country needs more packaging professionals.

According to the Packaging Industry Association of India (PIAI), packaging in India is one of the fastest growing sectors, partly because it spans almost every industry segment. Right from packaging of food and beverages, fruits and vegetables, drugs and medicines, to highly dangerous products, packaging has led to greater specialization and sophistication over a period of years.

At present, the Indian Packaging Industry is ranked 11th in the world, and industry experts are of the opinion that packaging in India is expected to grow to $16.5 billion by 2015. However, according to a report conducted by the New Delhi based Centre for Market Research & Social Development, packaging in India is highly fragmented and has 22,000 firms, including raw material manufacturers, machinery suppliers, and providers of ancillary materials and services. Moreover, 85% of these firms are Micro, Small & Medium Enterprises (MSMEs). As the industry grows and matures, there is expected to be a trend towards consolidation as supply side companies merge and acquire smaller companies to increase scale, reduce competition, and improve bargaining power with customers, the report said.

The report observed the main problems faced by MSMEs are: lack of available sources of credit, high cost of packaging materials, lack of skilled l a b o u r, i r r e g u l a r p o w e r s u p p l y, a n d a n underdeveloped sense of how to market, brand, and distribute. The report goes on to say that today, flexible packaging is the fastest-growing sector of India's packaging industry. The shift from traditional rigid packaging to flexible packaging on account of its attractiveness, cost effectiveness, and strength is largely aided by increasing consumer demand for processed food.

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NEWS

Vol. 7, Issue 10 -March - 2015

KSCADC to open 'Fish Maid' fast food outlets across India

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iving a major fillip to the fisheries sector in the state, the Kerala State Coastal Area Development Corporation (KSCADC) is foraying into the growing processed food segment by opening premium country-wide chain of outlets selling value-added fish products.

Branded “Fish Maid”, the network is being set up under the Public Private Partnership model.

The first outlet will be inaugurated at the Centre Square Mall in Kochi on February 23 by Minister

for Fisheries, Ports and Excise K Babu.

The joint will sell delicacies like Tuna Burger, Salmon sandwich, Fish Spring roll, Tuna Stuffed Egg, French Omelette with Tuna, Tuna pasta salad, Salmon green salad, Shrimp cream soup, Crab pasta soup, Prawns kebab, Crispy crescent, Kappa Fish Pattice, Shrimp rolls, Fish Nuggets and Fish Fingers.

“Through this novel initiative, the state

government plans to empower women in the coastal areas and improve their livelihood by providing them best-in-class training to produce high-end fish products while complying with quality control mechanisms,” the Minister said.

the market response, we will expand the project to other states in the country,” the Minister added.

“Fish Maid is the result of the KSCADC's relentless efforts to build a more effective and competitive practice to market our fish products while minimizing wastage. The aim is to catch up

The KSCADC has tied-up with the Central Institute of Fisheries Te c h n o l o g y ( C I F T ) f o r technological support in preserving and the packaging the products.

“ T h e Corporation will open similar fish kiosks in Thiruvanantha p u r a m , K o l l a m , Pathanamthitt a, Alappuzha, Kottayam, and Thrissur. In the due course, after studying

Beverages & Food Processing Times

with the changing market trends,” KSCADC Managing Director Dr K Ampady said.

The products are currently manufactured and processed at KSCADC's Common Facility Centre — Nalapakam — at Sakthikulangara, Kollam. The Corporation is planning to open two more such production units at Azhikode in Thrissur and Azhikkal in Kannur.

At Nalapakam, around 25 women from the coastal communities are being given training in preparing and processing the products.

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Vol. 7, Issue 10 -March - 2015

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Vol. 7, Issue 10 -March - 2015

NEWS

5 more cities will taste Magnum in India

he country's largest consumer goods company Hindustan Unilever (HUL) will roll out its premium ice-cream Magnum in five more cities.

HUL's MD & CEO Sanjiv Mehta said that the company would do so by the summer of this year in a bid to increase Magnum's footprint.

Magnum, priced at Rs 85 a stick, is currently available in five metros including Mumbai, Pune,

Bangalore, Chennai and Hyderabad.

Mehta did not specify the new cities where Magnum would be launched, but industry sources say possible areas include Delhi and Ahmedabad, both of them large markets for ice-creams.

Mehta also did not specify whether a brand ambassador would be appointed for the new cities.

Last year, HUL had appointed actress Kareena Kapoor as brand ambassador of Magnum in

Mumbai and had used South actress Trisha for its rollout in Hyderabad and Chennai. This was in keeping with parent Unilever's global practice of having a big name back Magnum, the world's largest-selling stick variety ice cream.

Unilever, for instance, has a string of brand ambassadors for Magnum in the West including actors Eva Longoria, Eva Mendes, Elizabeth Hurley and Liv Tyler.

Unilever is the world's largest ice-cream maker with products such as Cornetto, Breyers, Ben & Jerry's retailing under the Heartbrand range. In India, HUL's Kwality Walls competes with Amul (the leader), Mother Dairy and Vadilal among others.

Magnum' national rollout last year had triggered a spate of launches from Amul, Mother Dairy and Vadilal at the premium end, which is expected to be stepped up this year.

Sabar Dairy starts new plant in Haryana, produce milk & ice creams

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immatnagar-based Sabarkantha District Co-operative Milk Producers Union Limited (SDCMPUL), popularly known as Sabar Dairy, started operations at its new plant at Rohtak in Haryana.

The Rohtak plant with a processing capacity of 10 lakh litres of milk per day (LLPD) is Sabar Dairy's first plant outside Gujarat.

Apart from milk, the plant will also produce butter milk, curd and ice-cream. It has been set up with an investment of around Rs 200 crore by Sabar Dairy, a member union of the Gujarat Co-operative Milk Marketing Federation (GCMMF) that markets the brand Amul.

With this, Amul family will be catering to the Delhi-NCR market through three plants of its

Beverages & Food Processing Times

member unions. Out of the three plants, two are managed by Mehsana's Dudhsagar Dairy at Manesar and Dharuhera and while the third one is based at Rohtak.

Banas Dairy, another member union of GCMMF, is setting up a 15 LLPD plant at Faridabad with an investment of Rs 300 crore. The Faridabad plant which is likely to be operational after six months, will be the fourth plant started by a GCMMF member union in Haryana.

The Rohtak plant has come up at Haryana State Industrial Corporation estate and is strategically located three kilometres away from Rohtak city.

By 2020, Amul is targeting sales of around 65 LLPD in Delhi-NCR region when the packaged milk market is expected to expand to one crore litres a day from the present 50 LLPD.

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NEWS

Vol. 7, Issue 10 -March - 2015

Anuga FoodTec 2015: Bosch highlights expertise in various hygiene levels for liquid food filling and packaging

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aily expert presentations on clean, ultraclean and aseptic filling

valves and fully integrable equipment including hygienic auger fillers as well as checkweighers.

Ampack inline cup filling machine for flexible production of dairy products PET blowing for on-shelf differentiation and efficient production

New cartoning machine for large-scale formats Visitors to Anuga FoodTec will also see a world premier from Bosch's secondary packaging portfolio. Based on the proven technology of its bag-in-box lines, Bosch has developed the new CFC 2012 horizontal cartoning machine for the food industry. The CFC 2012 is designed for largescale secondary packaging formats, for instance for cereals. Even for the largest format size, the machine achieves an output of up to 200 folded cartons per minute. Thanks to automatic format adjustments by servo motors, the machine ensures fast and easy format changes. The user-friendly control system further optimizes the infeed and packaging process. Due to reliable rotation and carton pick-up systems, the CFC 2012 allows for safe handling of all carton types.

Cologne – At Anuga FoodTec 2015, Bosch Packaging Technology showcases its extensive expertise in dosing, filling and packaging technology for high product protection of liquid and viscous food, including dairy, baby and clinical foods. Bosch will provide insight into various hygiene filling levels with daily expert presentations on the booth. On show are an Ampack inline cup filling machine for ultra-clean filling of dairy products as well as a linear PET container blowing module for dairy products and non-carbonated beverages.

An expert guide to hygienic filling At Anuga, Bosch will host daily presentations for dairy and liquid food producers from 10:30am – 11:30am, sharing its expertise on clean, ultra-clean and aseptic filling technologies to suit different product requirements. The sessions will cover the entire production process, from appropriate sterilization technologies, such as hydrogen peroxide, UV light, pulsed light and steam to filling systems for different product characteristics.

Transportation and storing requirements, such as inside or outside of cooling chains, will also be addressed.

Band Sealers for high quality bags in many formats Additionally, Bosch will exhibit two semiautomated band sealers from the Doboy line for the European market. They seal pre-made bags and provide an economical alternative for low quantity applications at the highest quality standards. The band sealers can be used for smallest goods

weighing only a few grams up to large volumes of several kilos, and can be customized according to customers' requirements. They reliably pack food products, such as meat, vegetables, fruits, spices, sweets and food supplements.

Tailor-made service portfolio Also at the show, Bosch will showcase its comprehensive aftersales services portfolio. Machine upgrades and modernizations enable customers to flexibly adapt their existing equipment to new market requirements. Bosch demonstrates how tailor-made service packages support customers in achieving maximum output and minimum downtime, ultimately resulting in higher profitability of their packaging machines.

Presentations To attend one of the daily presentations and learn more about Bosch's technologies for product protection visit Bosch at Anuga FoodTec in Cologne, Germany, March 24 to 27, 2015 in hall 7, booth D10 – E19.

“With over 50 years of expertise in food protection, our aim is to not only develop technologies capable of achieving even the most stringent hygiene levels, but also to share our experience to help our customers find the most appropriate solutions for their needs,” said Peter Müller, industry expert at Bosch Packaging Technology.

Flexible decontamination and filling of dairy products in pre-made cups At the show Bosch presents its Ampack AF 8/8 inline cup filling machine dedicated to the needs of dairy, baby food and clinical food manufacturers.

The machine can be equipped with either pulsed light or hydrogen peroxide as a cup decontamination system for ultra-clean applications to suit customer and product requirements. Pre-assembled cell-plates for two different diameters allow for fast changeovers in 15 minutes. This not only increases format flexibility for different cup shapes and sizes, but also reduces changeover and cleaning times. All major movements are propelled via servo motors, enabling quick and easy adjustments to the set-up, enhancing overall equipment effectiveness (OEE) and enabling speeds of up to 40 cycles per minute.

Stations for additional features, such as snap-on lids, can be easily integrated, further enhancing flexibility.

PET blowing for material savings and shelf differentiation For dairy and beverage producers seeking to minimize material use and energy consumption while still providing a wide range of package shapes and sizes for differentiation at the point of sale, Bosch will showcase its linear PET blowing module. With speeds of up to 32,000 containers per hour, it can be combined with hygienic filling technologies for aseptic applications such as dairybased yogurt and coffee drinks. Other application examples are mineral water and further noncarbonated beverages. The machine produces lightweight, thin-walled containers with the smallest bottle neck rims on the market, reducing material requirements and costs. An intermittent step-by-step production feature ensures high flexibility, access to multi-flavour simultaneous production and the production of short neck bottles with lid closure.

Flexible packaging solutions for dry food products For the packaging of dry free-flowing products such as coffee or tea, Bosch offers customized and modular vertical form fill and seal machines allowing for high flexibility and a broad variety of pack styles and top closures. When looking for packaging solutions regarding flour or sugar, the new mandrel-wheel machine concept and its design provide a high degree of flexibility by shortening size changeover times. The portfolio is completed by product protection systems such as

Beverages & Food Processing Times

Bosch will also host a media event offering expert insight into dosing, filling and packaging technology for liquid and viscous food at 12.30pm on Tuesday, March 24. Lunch will be served and a Q&A session will follow.

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NEWS

Vol. 7, Issue 10 -March - 2015

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he state government has sought three weeks' time to comply with the additional information sought by the Centre for giving approval to Huma Coastal Mega Food Park, whose

PILCO No. 1 inStorage System, Plastic Pallets & Cable Trays for over 40 years

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Earlier, the state government had requested the Centre to consider the bid of the promoters of the food park favourably and grant it approval so that work can be started on the project, which is key to promotion of food processing industries in the state.

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for establishment of new mega food parks under the amended guidelines for such projects. "The Government of India has sought some more information on the project. We have intimated the promoters of the food park to comply with it within three weeks. We have requested the Centre simultaneously to allow us three weeks for compliance. The queries sought by the Centre includes certain clarifications on land, among others," said an MSME d e p a r t m e n t o f fi c i a l .

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earlier clearance was cancelled in February last year.

The promoters of mega food park had applied afresh against the expression of interest (EOI) bids invited by the Union food processing ministry

The park was earlier accorded in-principle approval by MoFPI on September 21, 2012 under the Mega Food Parks Scheme.

However, despite several time extensions of the approval, the SPV created to implement the project, Huma Coastal Mega Food Park Pvt Ltd, could not meet the prescribed conditions for the final approval.

www.veetekplastic.com Beverages & Food Processing Times

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DAIRY NEWS

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Dairy major Kwality set to enter FMCG sector

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elhi-based dairy firm Kwality is going to enter the direct consumer business, in a bid to become a major player in the fastmoving consumer goods sector, said its chairman & managing director, Sanjay Dhingra.

A strong institutional player since its inception in 1992, the North India-focused firm will soon have new product categories, such as packaged food, juices, water, food products for health-conscious people, and energy & protein drinks, over the next few years.

"The company will change drastically over the next three years. While exact product categories are yet to be finalised, we are working on many possibilities," said Director Sidhant Gupta.

Over the next few months, the firm will introduce smaller packs (below 500g), besides bulk family packs, for direct consumer retailing across its existing portfolio, which predominantly has dairy products.

"In the first year, we will be focusing on ghee, butter, liquid milk (both pouch and tetra packs), cheese, flavoured milk and such products. We have five variants of flavoured milk ready for launch, and we are working on about 12 variants," said Gupta.

The flavoured milk market in India is estimated to be worth about Rs 500 crore. It is expected to grow at more than 20 per cent annually, according to a study by an independent market research agency.

Besides domestic dairy companies like Amrit Foods, Umang Dairies, Vadilal Industries, Amul, Mother Dairy and Param Dairy, multinationals too are testing the waters in this sector.

In 2010, Paris-based Danone had a text launch of its product Choco Plus, priced at Rs 15 for each 200-ml pack. At that time, it was operating in India

under a joint venture with

Britannia Industries.

Nestle, too, had entered the flavoured milk segment in 2007 by extending its Milkmaid brand to milkshakes — Milkmaid Funshakes, initially launched in the South Indian markets.

Britannia had entered the flavoured milk space in 2009 with the launch of Actimind.

However, there is no immediate plan for Kwality to go national.

"The focus will always remain in the northern region. Over a period of time, some products will naturally spread across the country. There's a lot untapped market here," said Gupta.

According to Dhingra, 75 per cent of Kwality's revenue now comes from institutional sales, while the remaining 25 per cent comes from consumer sales.

"In three years, consumer sales will contribute 60 per cent to the total as we continue to grow at around 25 per cent on a year-on-year basis," he added.

In the 2013-14, Kwality reported a net profit of Rs 126.63 crore on a revenue of Rs 4,578.04 crore.

Of this, about Rs 100 crore will be on marketing activities.

Procurement is the biggest hurdle as the shelf life of milk is very limited.

The company at present procures about three million litres of milk every day. It hoped to double this in the next three to five years, said the director.

"About 85 per cent of procurement is now dominated by contractors, but this should change. In three years, we target to self -procure about 50 per cent," he added.

Pricing will be competitive and Kwality will compete with companies like Amul and Mother Dairy, and will not target the premium segment.

About Rs 400 crore of its business comes from exports to about 28 countries.

"We are also talking to Russia for products like bu er and skimmed milk powder," said Dhingra.

In the past couple of years, Kwality has acquired two companies in the northern region —

Kwality products, sold under the Dairy Best brand, are currently available across 12,500 retail outlets in Delhi and about 36,000 shops across North India.

"Our target is to cover at least 100,000 retail outlets in the northern region in the next two to three years, of which about 20,000 will be in Delhi alone," said Gupta.

The company might also look to tap the railway catering and retailing at stations in the immediate future, he added.

Over the next three years, the firm will spend Rs 300-500 crore for expansion and retail presence.

India's confectionery market to grow 71% in 4 years still dominates and is expected to surpass the $1 billion mark in 2018.”

That's in part because chocolate continues to be a favorite among children. While gum is popular with adults, kids still love sweets and toffees, keeping them high in demand. In 2013, kids nine years and younger were responsible for almost a quarter of sugar confectionery and chocolate consumption.

I

ndia's confectionery market is ballooning.

Experts at the Canadean Intelligence Center expect the market to grow by 71 percent in the next four years. In 2013, India's confectionery market was worth close to $1.3 billion, and it's expected to reach $2.2 billion by 2018.

“Consumers in this age group, like in any other country, have a preference for sweet tasting products, which will be further enhanced as they develop their tastes and preferences for certain brands and products,” says Kotwal.

So despite the growing interest in gum, chocolate will remain a staple in India's confectionery market.

India has seen higher disposable incomes in recent years thanks to economic growth and development, particularly in the middle class. This class accounts for 45 percent of the total confectionery consumption in India, more than half of which is gum.

“In India, gum is seen as a luxury item, with branded products predominantly available in urban areas,” says Safwan Kotwal, analyst at Canadean.

“This is especially true for gum that provides fresh and minty breath, as it portrays a professional and well-groomed image that is becoming more vital to success in the Indian workplace.”

But geography also factors into India's growing fascination with gum. The hot climate and soaring temperatures mean people prefer gum and jellies to chocolates, especially in the summer, and it shows in the way the market is expected to grow.

According to Canadean's data, sugar confectionery and gum will outsell chocolate in volume. Gum is expected to increase by 64 percent in volume consumption by 2018, compared to 41 percent growth in chocolate.

In terms of value, however, chocolate is still on top.

“Weather plays a vital role for sugar confectionery and gum sales,” says Kotwal. “However, when translated into value terms, the chocolate market

Beverages & Food Processing Times

Pashupa Dairies and Varshney Bandhu Foods. It is looking for more opportunities. These could be smaller companies in the northern region worth about Rs 30-50 crore.

“But there are no active talks at the moment. We will be looking for assets and factories, including land, that could be useful for Kwality in the future," said Dhingra.

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Dlecta Foods introduces premium dairy gourmet

lecta Foods Pvt Ltd, a leading name in the Food and Beverage (F&B) industry specializing in dairy products has recently introduced a line of gourmet products in the retail markets.

There has been an increasing demand for gourmet food in the r e t a i l space with growing appetite of u r b a n Indians towards luxury gourmet food. The size of the gourmet food market in India is estimated at Rs. 6,500 crore, growing at a CAGR of 20% year on year and is expected to grow manifolds over the next few years.

Expressing his views on the matter, says Deepak Jain, Founder and Managing Director, Dlecta Foods said: “The young urban population

Advertise for Rs. 3000/- per month

Beverages & Food Processing Times

appreciates good food and loves to explore new food cultures. This has become an inclusive part of lifestyle for many. Italian food that traditionally revolves around cheese is very popular with Indians and so are pastries and cakes. Our aim is to give these discerning food lovers the choice of dishing out world cuisines at home too. The products we have introduced are ingredients that can go into the making of gourmet foods that will deliver authentic tastes to the recipes.”

Dlecta Foods is the maker of India's first and only dairy creamers, branded Milké. The product is sugarless, made from 100% cow milk and is considered a tastier and healthier substitute for powdered milk.

“Most of our products are premium, but belonging to the popular category. The cheese products that we've introduced are made from pure cow milk.

The mozzarella is as fine as its Italian counterpart.

The ganache is a product that is gaining in popularity and is used to make top layers of chocolate cakes, while the whip toppings are used for dressing cakes. We are positive that consumers will appreciate our offerings,” concludes Jain.

info@advanceinfomedia.com 022-28555069

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EVENT NEWS

Vol. 7, Issue 10 -March - 2015

Hygienic design in the food industry - also an important theme at Anuga FoodTec 2015 When things have to be clean and safe Experts estimate the share of time spent with cleaning processing in the food and beverage industry to be up to 30 percent. So, it is not surprising that the producers place great importance on the cleaning-friendly design hygienic design - of their machines during the construction phase. The aim: To achieve optimal hygienic conditions with the least possible investment of time and cleaning agents.

Accordingly, investments in hygienic design will be under focus in Cologne at Anuga FoodTec from 24 to 27 March 2015. Because machines "geared up for hygiene" not only contribute towards increased food safety - they also increase the productivity.

The central idea of hygienic design can be summed up fast: It is always about preventing microorganisms or impurities of any kind from affecting a food product using constructional measures. A central aspect here is that the machines and systems are easy to clean. However, what might seem simple is in fact no easy task. EHEDG, 3A or material specifications of the FDA - the list of hygiene requirements is long.

(Not) a book with seven seals For Dr. Jürgen Hofmann hygienic design is however not a book with seven seals, but quite simply the answer to the question: How can the system be optimally cleaned? According to him, many sources for the danger of impurities can be avoided using simple constructional details. "One only has to talk to a member of the cleaning staff to understand that sharp edges are less favourable than smooth transitions," stated Hofmann. His engineering office advises mechanical engineers and food producers, who want to gear up their systems for improved hygiene. The Chairman of the German division of the European Hygienic Engineering & Design Group (EHEDG), knows from years of practical experience, what has to be taken into account so that these are easy to clean: Namely, particularly avoiding gaps, recesses, constructional cavities and flow-free zones, because here there is the increased risk of deposits and biofilms.

Typical design features that FrieslandCampina also took into account when it came down to putting the new dessert and yoghurt line in Gütersloh into operation. Almost 2,000 actuators and valves ensure that the networked system comprising of pipes, heaters and stainless steel tanks works accurately - in the heart of the sensitive process field, where cleaning agents and water are regularly used. Valve terminals by Bürkert, which were installed into the hygienic design casing, make the "short cuts" to the actuators and sensors possible. The switch cabinets offer protection against the toughest wash-down attacks with highpressure cleaners. A blue silicone seal, which is resistant to all types of cleaning agents, guarantees absolute impermeability. Overhanging sloping rooves with a 30-degree angle and horizontal drip edges on the casing ensure that liquids drip off quickly and reliably.

Stainless steel = hygienic design?

In addition to construction in accordance with hygienic criteria, the selection of the materials that are used for building the machines and systems also plays an important role. Stainless steel is generally considered to be the most hygienic material of all, however Jürgen Hofmann warns: "Stainless steel corrodes too under certain conditions!" Chlorides that are found in cleaning agents and even in the food itself are the cause. The corrosion depends on the state of the surfaces.

Hofmann: "It is essential that the areas that come into contact with the products are good quality.

Initially passivation, for example electropolishing, and a medium surface roughness of max. 0.8 micrometres guarantees this." An own working group of the EHEDG occupies itself with the chemical treatment of stainless steel surfaces. It is responsible for one of the numerous guidelines that defines the criteria for cleaning-friendly design. Furthermore, the EHEDG certifies components, which satisfy these requirements.

However, this alone is no guarantee that the system is in a hygienic state. Even on installing a certified

sensor, it is possible for the entire measuring point to become unhygienic. The weakest link always determines the cleanability of a system - which can slow down any optimised cleaning in the place process. But when is CIP cleaning possible and when do the systems have to be hand-cleaned because product residues can't be completely flushed out? The food manufacturers will find answers to these questions at Anuga FoodTec in

Cologne. Being able to dismantle the system easily - i.e. hygienic design - definitely becomes a focal point if you can't get around opening the machine.

Event information: 24.03.2015 - 01:00 p.m. - 02:35 p.m. - Forum 3 Why Hygienic Design (Boulevard North) 24.03.2015 - 03:33 p.m. - 05:05 p.m. - Forum 5 Hygienic and cleaning aspects of bulks/containers and trucks (Congress Centre North)

Beverages & Food Processing Times

25.03.2015 - 03:30 p.m. - 05:15 p.m. - Forum 14 Aspects and specific areas in Hygienic Processing (Congress Centre North) Anuga FoodTec is jointly organised by Koelnmesse GmbH and the German Agricultural Society (DLG).

Further information, the list of exhibitors and information about the supporting programme: www.anugafoodtec.com