Portfolio V12I2: A Concept for the Ages by Timberlake Cabinetry

A showcase of design ideas from timberlake cabinetry

volume 12, issue 2 // MARCH 2012 // $5

Table of Contents

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Generation: Success

Timberlake invites you inside the Builder Concept Homes 2012.

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A Concept for the Ages

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Gen B: Living Out Loud

They’ve earned the good life—and define it on their own terms.

A master plan community that caters to growing buyer segments and their lifestyles.

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Gen X: Moving Up

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Gen Y: Shifting Focus

This generation is changing the definition of a dream home.

A generation that’s got it right — from house size to family priorities.

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A Showcase Relationship

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Portfolio® Resources

Use this as a quick reference to the cabinetry and accessories used throughout the 2012 Builder Concept Homes.

portfolio 2012 for product specific information, see portfolio resources on page 29

The new Concept Homes build on the foundation of a long partnership.

generation:

Success

Timberlake invites you inside the Builder Concept Homes 2012

Y

Have you ever heard the phrase, “Together again for the very first time”?

It used to seem like an odd contradiction, but the meaning comes true in the Builder Concept Homes at Eagle Creek.

es, multi-generational living is back. Whether it’s the challenges of the economy or a desire for deeper roots, we like sharing neighborhoods or even a roof again. Yet, there’s a first-time facet to the story: each generation expects a home that captures its own personality and lifestyle.

Step inside and you see instantly how imaginatively different life stories can take shape from similar beginnings—open design, multi-functional space, technology-ready, family style, uniting indoors and outdoors, balancing togetherness with sanctuary.

Completely different, absolutely on target.

An important theme of that personalization is cabinetry. In these pages you’ll discover the custom looks that capture each generation’s style and sensibility, as well as features attuned to making each generation’s days easier and smarter. Look for ideas that organize, simplify and differentiate.

Whether you tour these homes during the International Builders’ Show or visit them only in these pages, you’ll find the Portfolio magazine a lasting resource. Interviews with the architects, builders and designers, along with pages of incredible photos, will take you inside the minds of Gen X, Gen Y and Baby Boomer (Gen B) new-home buyers.

Enjoy!

Laura-Jo Boynton, Editorial Director

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A Concept for the Ages

a concept for the Ages 0 3

portfolio 2012 for product specific information, see portfolio resources on page 29

A master plan community that caters to growing buyer segments and their lifestyles.

According to Thompson, in the past, most master plan communities targeted one demographic, and a lot of those were the first to fold when the economy shifted because they didn’t have a broad enough base of potential buyers. “This development was intended to appeal to a diverse community,” says Thompson, “targeting different demographic segments.”

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he Concept Home Series, sponsored by Builder magazine, is an annual showcase that spotlights important shifts in home design, building products and community development. It is the responsibility of Boyce Thompson, Editorial Director at Builder magazine, to “hatch the initial idea” for the annual show home, and every year he says his goal is to “find something new, a concept that shows a new direction.”

The three distinct demographic segments that Thompson speaks of are: Boomer, Gen X and Gen Y. Based on industry research from the National Association of Home Builders (NAHB), these three groups show the biggest projected household growth over the next 10 years, and therefore, industry experts expect these segments to drive housing demand.

This year, that direction was an ambitious three show home project at Eagle Creek, a master plan community located in Lake Nona in Southeast Orlando.

Peter Osterman of Centerline Homes, the company that built all three of the concept show homes, says, “We’re entering a unique period. For the first time we’ll see three distinct generations in substantive numbers entering the market at the same time.”

Boomers will be selling existing homes and downsizing. Gen X is an aspirational group who will be looking to move up to their “dream homes.” And Gen Y will be purchasing their first homes.

Thompson says that the research comes first, but then he asks the question, “What can we imagine from here?” He stresses that the biggest thing to keep in mind when planning a community, and in house design, is lifestyle. He recommends asking the question: How do the people you’re targeting want to live?

“Our goal is to provide a lifestyle that people didn’t even know they wanted,” says Thompson, “but when they see it, they say, ‘That’s it. That’s what I need.’”

Delving into lifestyles of the three buying segments was first priority once Thompson assembled his “team” on the concept home project. A charette was scheduled with all team members, which consisted of representatives from Builder magazine, Centerline Homes,

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Gen X Concept Home

Osterman, of Centerline Homes, concurs that the idea of incorporating homes to fit different generations side by side meets the demands that Centerline is seeing in the market. “With the contraction of the economy, people have reassessed priorities and are putting family first,” says Osterman. He notes, though, that although people want to be close to family, they don’t always want them living in the same house. With this master plan community, the three houses cater to the lifestyle wants and needs of the three different demographic segments, so all generations can find what they need in one area.

Osterman says the idea is not new, exactly; if you look back a couple of generations, extended families often lived close to one another. “The good old American neighborhood is new again,” he says.

Woodley Architectural Group, Canin Associates and Kay Green Designs. The charette process was a collaborative two-day session in which all parties participated. “We drew, we tore up drawings,” says Thompson.

“We considered government regulations. We looked at how the houses would fit into the existing neighborhood.” They looked at things from every possible angle, says Thompson, and by the time they left the charette, he estimates that they had 85-90% finished designs.

“The process is great because it brings everyone to the table at once, so everyone winds up in agreement of the finished product,” says Thompson. “It eliminates a bunch of reviews after the fact.”

One trend that was evident across the board was that multi-generational living is important to all three groups, which was taken into account when designing the community, and the houses. According to Builder magazine, there are a multitude of scenarios contributing to this trend, including college students and married children moving back home; grandparents moving in or coming for an extended stay; a sibling coming to stay while they regroup or to share expenses; or guests who stay for an extended time period.

And if “down the street” is not an option, and the multigenerational need is more of an “under one roof” reality, these three houses are uniquely suited to accommodate a variety of extended family living scenarios.

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Gen Y Concept Home

Gen B Concept Home

Eagle Creek Sales Office

eagle creek situated for success

Eagle Creek, where the Builder magazine sponsored show homes are located, is a prestigious golf community being developed by Emerson International, with Centerline Homes as the anchor builder. It’s virtually right across the street from the burgeoning Medical City at Lake Nona, a health care cluster that is home to hospitals, universities, research institutions and life sciences companies, which is expected to bring thousands of jobs to the area.

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The community is ideally located just southeast of Orlando—a 15-minute drive to Orlando International Airport, 20 minutes from downtown Orlando, 20 minutes from Disney, and close to the convention center. It boasts an 18-hole championship golf course rated 4.5 stars by Golf Digest, a 14,000 square foot clubhouse and a plethora of cutting-edge home designs from the $160s to over $600,000, within well-designed and manicured villages. Eagle Creek is a 2,900 home community, with approximately 1,900 homes remaining to be completed.

Gen B: Living Out Loud

gen b has arr

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portfolio 2012 for product specific information, see portfolio resources on page 29

rived—In Style

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Gen B: Living Out Loud

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portfolio 2012 for product specific information, see portfolio resources on page 29

Kitchen

gen b: Living Out Loud

They’ve earned the good life—and define it on their own terms

“Everything about this home says ‘let’s party.’”

Welcome to the life of the 79 million members of the Baby Boomer generation, as characterized by Peter Osterman, Vice President of Coral Springs, Florida-based Centerline Homes, builders of the Eagle Creek Concept Homes in Orlando. “Boomers today are either retired or nearing retirement.

They have more free time and want to enjoy the fruits of their labors.”

Project architect, Michael Woodley, President of Woodley Architectural Group of California and Colorado, whole-heartedly concurs. “Baby Boomers are now playing in their own way. Having a cocktail at 5 p.m. to celebrate the day is part of their life, and they entertain friends.”

celebrity chefs

Bar Area

And what’s a party without cocktails and cuisine?

“When you enter the front door, I love the entertaining bar just to the right, and the kitchen is seen beyond,” gushes Kay Green, President of the project’s interior designers, Orlando’s Kay Green Design.

“You instantly see the house as a place to entertain.”

The kitchen is the heart of the party, designed for entertaining, style and functionality. Architect Woodley notes, “Cooking is a social activity. Everyone can sit around the island like a cooking channel show.” Smart cabinetry storage keeps the space ready for fun, and features like pull-outs keep ingredients close at hand, while glass doors, wine racks and other accents spice up the atmosphere.

“In the Boomer house we changed the cabinetry color and style from room to room. That really helps give it a custom feel, too,” notes Green. For example, the kitchen wears the light look of Timberlake’s Sierra Vista Painted Maple with a Hazelnut glaze to enhance the cabinet detail, while the study dons a deeper Cherry Chocolate finish.

The variation also reflects Boomers’ preference for blending traditional and contemporary elements.

Says Green, “This buyer, because they’ve owned more homes, has more confidence to mix it up.”

Adds Jerry Collin, Green’s Design Director, “It’s an eclectic look, for a more developed taste.”

custom feel, eclectic flair

indoors, outdoors, open doors

Every detail of the home says Boomers are enjoying the life they’ve planned for years. “This buyer has discretionary income for the finer things in life,” explains Osterman. That includes built-ins with a custom feel, from a cabinet “drop zone” by entry from the garage, floating cabinets with under-cabinet lighting in the master bath, and an office with a built-in desk and credenza.

A key feature of the Boomer “open house” attitude is, literally, an open house that seamlessly blends expansive indoor spaces with outdoor amenities.

“You open the front door and see the pool, the outdoors and all the activity of the house,” shares Woodley. Adds Osterman, “The blending of the interior and exterior spaces creates the feeling of a home much, much larger than it is.”

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Guest Suite Storage

Swimming Pool portfolio 2012 for product specific information, see portfolio resources on page 29

Study

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making room for guests Baby Boomers, the ultimate entertainers, also help guests feel at home with a private first floor bedroom and a second floor casita with kitchenette, both with courtyard entries. “In the guest suite upstairs the built-in cabinets allowed us to fit all of the comforts of a home into 300 square feet,” says Osterman.

“The built-in pieces act as a storage unit, desk, and help define the space.”

In other words, Boomers have arrived, and they know what they want now that they’re here. “Boomer’s houses are about them,” chuckles Woodley. “They want to live the dream.” This house delivers. From the blueprint to the details, from the interior design to the outdoor playground, it’s the embodiment of everything they’ve spent a lifetime defining.

Hidden Storage

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Master Bath

Gen X: Moving Up

gen x lights up

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portfolio 2012 for product specific information, see portfolio resources on page 29

p the life stage

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gen x: Moving Up

A generation that’s got it right—from house size to family priorities

At 52 million, Gen X might not be the largest generation in terms of sheer numbers, but the majority of this generation is in full force with their careers, and they need to accommodate growing families.

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n cue: the home designed and built specifically for Gen Xers as part of the Concept Home Series at Eagle Creek. The home has everything that this Gen X buyer—who’s between the ages of 31 and 45—aspires to have as they move up in the world.

According to Peter Osterman of Centerline Homes, builder of the concept homes: “People of the Gen X generation have had some success. They’ve typically had a first home, they’re a little more seasoned, and can afford a few of the things they’ve always wanted.”

Drop Zone feel.” To achieve this look, Green used Timberlake’s Lausanne slab doors on the cabinetry through most of the house, because as Green puts it, “Younger people are getting away from the frou-frou.” The unadorned style of Lausanne embraces the beauty of the wood, and offers a contemporary aesthetic. Finished in varying shades of rich cherry throughout the home, the cabinetry is sleek, yet warm and inviting.

having it all, using it all The house is full of conveniences for a family with a busy lifestyle: a large everyday living area, replacing more formal living spaces; a family office; a drop zone; a 3-car garage; a loft; three laundry areas, and laundry chutes from the master and children’s bedrooms; and a private guest suite to serve multi-generational living.

While right size is important for Gen X, a lot of focus was placed on the large kitchen, which adjoins the dining area and family room, since this is typically a family gathering place. The kitchen offers plenty of room for several cooks so that everyone can get in on the action, and an oversized island for socializing. Interior organization featured within the cabinets and drawers, such as pull-outs and cutlery dividers, add superior storage and convenience for on-the-go Xer’s.

Although the house offers all of this, and more, Tony Weremeichik, principal of the Architectural Design Studio at Canin Associates, and architect of the Gen X house, talks about the importance of giving this generation what they want, but understanding that they don’t want to spend money on rooms they won’t use. “For every dollar put into a house, they want to get full use of that space,” says Weremeichik. “The overarching big idea on this house is right-size home design. No wasted space.”

From a style standpoint, Green points out that the kitchen is a key area where a polished, high-tech look is carried through with stainless steel appliances and high gloss tile, but it’s coupled with the wooden cabinetry, finished in burgundy-toned Cherry Bordeaux, which will deepen with age. “It has a warmth and hominess,” says Green, “but it also has the pop of high sheen.”

high tech, high function, high style In each of the concept homes, Kay Green, designer on the project, chose cabinetry that would cater to particular lifestyles. With the Gen X home, Green says, “The look is a little sleeker, with a higher tech 1 5

portfolio 2012 for product specific information, see portfolio resources on page 29

Kitchen/Bar Outdoor Access

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Guest Suite Wardrobe

Another key area of importance for the busy Gen X family is the “drop zone” inside the garage entrance, which has lockers where kids can store backpacks and gear, a built-in bench with cubbies below, and a charging station counter. The beauty of it? A place for everything, which means no clutter.

The master bath supports the right size strategy with a shower instead of the seldom-used soaker tub; however, Weremeichik notes, it’s a “bangin’ shower,” with an overhead rain showerhead from the ceiling, multiple wall-mount body spray jets, and an electronic keypad to program temperature and rhythms.

The innovation continues in the children’s bathroom, where the cabinets were designed with pull-out stepping stools, which can be easily pushed in when not in use. Green loved this solution, adding, “I was always opposed to lowering counters in the bathroom because what do you do then when the kids grow up?

Pull-out stools are perfect.”

The guest suite, with a private entrance, is well suited for a live-in relative, or extended stay guest. Here, Green notes that the cabinets actually help define the space. Cabinetry is used for the wardrobe instead of having a closet, and cabinetry houses the TV and other electronic components. The space is designed efficiently offering cabinetry and drawers for shoes, linens, and virtually anything you want to keep out of sight. Timberlake’s Cherry Java finishes off the cabinets in the guest suite, which is the darkest of the cherry finishes, enhancing the fine grain variations of the wood.

Family Office

work & play make for a happy family The family office features Timberlake’s New Haven mission style doors for simplicity, and a slightly lighter Cherry Spice finish, for a warm, airier look. The built-in desk offers enough space to accommodate the entire family, so everyone can be together, but the kids can be on Facebook, and parents can be working at their computers. Weremeichik says the office is “unique because it has a glass wall and a see-through fireplace, so from within the office, you can still appreciate the view to the back.”

Which was, says Weremeichik, another main theme of the house: the relationship of indoor and outdoor living spaces. The covered lanai physically unites the outdoor and indoor living areas. “We did this through the use of glass doors,” says Weremeichik, “That’s all that separates the indoors and out, so it expands the living space.” He adds, “This house lives well.”

No doubt, it will allow one very lucky Gen X family to live well, too.

Master Bath portfolio 2012 for product specific information, see portfolio resources on page 29

Built-In NichĂŠ

Kid's Bath

Guest Bath

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Gen Y: Shifting Focus

gen y discover

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portfolio 2012 for product specific information, see portfolio resources on page 29

rs a New world

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Gen Y: Shifting Focus

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portfolio 2012 for product specific information, see portfolio resources on page 29

Casita Kitchenette

gen y: Shifting Focus This generation is changing the definition of a dream home

“You need to design to make their lives better.”

building small, thinking big Still, the mindset isn’t about less space, just smarter space. “Buyers are going to love the open and clean feel,” asserts Osterman. “The idea of one large common room where the kitchen is part of the living and eating space works particularly well for this buyer’s fast paced, multi-tasking lifestyle.”

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ppealing to Gen Y is that simple—and simply revolutionary—asserts Peter Osterman, Vice President of Operations, Centerline Homes, the Coral Springs, Florida, builders of the Gen Y Concept Home at Orlando’s Eagle Creek. “You need to create a product around their lifestyle,” he adds. “You can’t force Gen Y to change their lifestyle to fit your home.”

A single cabinetry style and color used throughout the home helped expand the space, confides Kay Green, president of Orlando’s Kay Green Design, interior designer on the project. The sleek look of Sonoma’s Shaker style in deep espresso also reflects today’s furniture styles. “Furniture lines are cleaner now, more contemporary, more straight-line,” she notes. “The cabinetry complements that.”

The smaller, 2,000-square-foot size is “ just right” for these 80 million young people born after 1986.

“This generation thinks extra stuff is wasteful,” insists Michael Woodley, President of Woodley Architectural Group, the California and Colorado architects for the home. “They only want things they’ll appreciate and use.”

“And every inch of space is utilized for functionality,” adds Osterman. You see it in kitchen organization features, like spice drawers. The goal? “There’s more countertop, more island.” The design also features clutter-concealing storage towers in the bath, a built-in desk in the office, and, of course, plenty of built-ins for the electronics of the tech-savvy Gen Y.

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Spice Drawer Insert

Master Bath

Office portfolio 2012 for product specific information, see portfolio resources on page 29

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Even packed with features, there’s still room for flair.

“Our goal was to create a Wow Factor,” reminds Green.

“Everywhere you turn there’s something to look at.”

open to life—and guests Gen Y lifestyles can’t be contained by four walls. “The indoor space opens to a rear yard with a pool that becomes part of the house,” notes Osterman. “All of a sudden the living space grows exponentially.” There’s also a private courtyard off the main entry. “This generation is young and playful,” Woodley smiles. “The courtyard adds space for playing and hanging out.”

The Gen Y blueprint also expects to shelter extended family, thanks to the challenging economy and more global connections. A casita with a separate entrance from the courtyard allows privacy for a sibling who’s finishing college or far-off parents visiting for a month.

A well-appointed mini-kitchen there includes a small fridge with ample storage and contemporary open shelving. “So the guests feels like they have their space and won’t be bothering their young couple,” offers Woodley.

Flexibility of space is also key. This may be the first home for a Gen Y couple, but it will need to grow with them. “Right now,” proposes Woodley, “it’s designed for a couple getting started, but it expands.” As years go by, a bedroom can become a nursery, and the common area goes from yoga studio to game room.

Laundry

Hard-working and fun-loving, smaller space and bigger ideas, untraditional and yet warm—that’s the Gen Y outlook on home—and life. Woodley sums it up this way, “These people want things that work really well and are thoughtful.” Osterman adds that the secret to understanding this new generation is actually a widespread design adage: “Form follows function. We looked at how people live. That made all the difference.”

Guest Bath

A Showcase Relationship Gen B Kitchen

Gen X Kitchen

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Gen Y Kitchen

portfolio 2012 for product specific information, see portfolio resources on page 29

a Showcase

relationship The new Concept Homes build on the foundation of a long partnership

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Pam Lorenz, Timberlake’s Regional Sales Manager, returns the compliment, “Centerline always does models up great. People walk in and say ‘Wow!’ They have a design center with options and upgrades that always set them apart from other builders.”

hen Builder magazine decided to create new concepts in homes at Orlando’s Eagle Creek, they relied on two long-time partners for the team: Centerline Homes and Timberlake Cabinetry. Coral Springs-based Centerline, which has operations throughout Florida, considers Timberlake an enduring ally.

a custom look, personalized

“We’ve been doing business with Timberlake for a number of years,” asserts Olaf Nillies, Centerline’s Director of Purchasing. “They do 100% of our cabinetry in Central Florida and a big portion of our work in South Florida, too.”

The Centerline approach to cabinetry goes beyond standard looks to the differentiation of personalization. “With Timberlake, we can offer personalization but don’t have to add cost,” Osterman explains. “When customers realize that they can personalize their kitchen by selecting items that will make their lives easier, they are thrilled.”

“Timberlake is definitely our trade partner of choice,” says Peter Osterman, Centerline’s Vice President of Operations. That long-standing relationship paid dividends on the concept homes. “Designing these three homes was a cumulative effort,” confides Osterman. “With the help of Timberlake’s designers,we were able to weave the architects’ and designers’ concepts together to create a unique look for each house that is fresh and functional.”

Eric Hendricks, Timberlake’s Orlando General Manager concurs. “The higher value statement is that the builder is able to use a stock cabinet to get a custom look.”

Centerline’s Nillies, emphasizes Timberlake’s role in bringing customer ideas to life. “Each customer gets a personalized drawing of their home. Timberlake assists us with a designer to quickly provide cabinetry drawings that are different from standard layouts.”

“They’ve been just marvelous partners since 1997,” adds Warren Nesbitt, Group President with Hanley Wood, whose Builder magazine sponsors the Concept Homes. “Linking the product with the design service has to be one of the top values they bring to the project. And, they do a good job sweating the details and monitoring to be sure everything is right, top to finish.”

installing delight Of course, design is only half the job. An on-time, complete install can make all the difference in a homebuyer’s experience. Osterman gives Timberlake high marks. “Our construction team provides positive feedback when it comes to rating Timberlake’s performance for delivery and installation.”

Nillies adds, “Things go wrong… we’re in construction. Timberlake always follows up and their cooperation is excellent.”

designing a dream home The showcase homes mirror Centerline’s everyday insights on homebuying essentials. “For most customers, kitchens tend to be the most important room of a house, and cabinets are one of the main elements that help set the tone,” offers Osterman.

“Customers are pleased when they come into one of our design galleries and find the perfect cabinet that matches their style and their budget.”

Timberlake’s Hendricks explains the process behind the results. Timberlake has a tight qualityassurance program around installation. Installers are taken through training with a 33-page docu-

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ment of expectations about the Timberlake method.

“When we bring on a subcontractor,” explains Hendricks, “we take the time to set expectations.”

Thorough preparation is another key. Drawings go to installers in advance so everyone can raise and answer questions ahead of time. “This allows us to unbox and go at installation time. We do that with everybody so all the bases are covered.”

The Timberlake quality assurance program also drives satisfacation. “We use metrics to gauge how we’re doing. There’s lots of feedback, and it’s hard data, so you always know where you stand. Plus, being sure we’re on time and complete runs throughout the company culture—in manufacturing, installation, and delivery.”

product, process, and people The bottom line? Nillies wraps it up succinctly.

“Why are we 100% Timberlake in Central Florida?

It’s a combination of affordability, different styles offered, plus their performance in the field.” Osterman adds, “One of the best services Timberlake provides is the availability, friendliness and competence of their staff managing our account.”

Isn’t that exactly what a partnership is all about?

Gen B Laundry

Gen X Loft Refreshment Area portfolio 2012 for product specific information, see portfolio resources on page 29

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Gen X Guest Suite Kitchenette

Gen B Bath

shown from left to right: scott queckboerner, alexy reyes, olaf nillies, jessica staten, peter osterman

Gen X Guest Suite Built-In

pages 11 ~ 12     Baby Boomers, the ultimate entertainers, also help guests feel at home with a private first floor bedroom and a second floor casita with kitchenette, both with courtyard entries. “In the guest suite upstairs the built-in cabinets allowed us to fit all of the comforts of a home into 300 square feet,” says Osterman.

“The built-in pieces act as a storage unit and desk and help define the space.”

pages 7 ~ 8

In other words, Boomers have arrived, and they know what they want now that they’re here. “Boomers houses are about them,” chuckles Woodley. “They want to live the dream.” This house delivers. From the blueprint to the details, from the interior design to the outdoor playground, it’s the embodiment of everything they’ve spent a lifetime defining.

Gen B: Living Out Loud

For your complimentary subscription to Portfolio® magazine please email your request to:

Gen B: Living Out Loud

editor@timberlake.com

Guest Suite Storage

   —In Style

Study

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Swimming Pool

Hidden Storage

Master Bath

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 1    ,      

top left

Guest Suite Storage 07

cabinets: Rushmore® Maple Auburn Glaze Square

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 1    ,      

main photo

Kitchen cabinets: Sierra Vista® Painted Maple Hazelnut Glaze hardware: Tansu Knob & Pull, Venetian Bronze Designed to entertain guests, this kitchen features stacked cabinets for storage, a large island for seating and many organizational accessories hidden within. Grooved paneling and corbels on the back of the island enhance the space.

They’ve earned the good life—and define it on their own terms

Welcome to the life of the 79 million members of the Baby Boomer generation, as characterized by Peter Osterman, Vice President of Coral Springs, Florida-based Centerline Homes, builders of the Eagle Creek Concept Homes in Orlando. “Boomers today are either retired or nearing retirement.

They have more free time and want to enjoy the fruits of their labors.”

Project architect, Michael Woodley, President of Woodley Architectural Group of California and Colorado, whole-heartedly concurs. “Baby Boomers are now playing in their own way. Having a cocktail at 5 p.m. to celebrate the day is part of their life, and they entertain friends.”

 

Bar Area

And what’s a party without cocktails and cuisine?

“When you enter the front door, I love the entertaining bar just to the right, and the kitchen is seen beyond,” gushes Kay Green, President of the project’s interior designers, Orlando’s Kay Green Design.

“You instantly see the house as a place to entertain.”

“In the Boomer house we changed the cabinetry color and style from room to room. That really helps give it a custom feel, too,” notes Green. For example, the kitchen wears the light look of Timberlake’s Sierra Vista Painted Maple with a Hazelnut glaze to enhance the cabinet detail, while the study dons a deeper Cherry Chocolate finish.

The variation also reflects Boomers’ preference for blending traditional and contemporary elements.

Says Green, “This buyer, because they’ve owned more homes, has more confidence to mix it up.”

Adds Jerry Collin, Green’s Design Director, “It’s an eclectic look, for a more developed taste.”

The kitchen is the heart of the party, designed for entertaining, style and functionality. Architect Woodley notes, “Cooking is a social activity. Everyone can sit around the island like a cooking channel show.” Smart cabinetry storage keeps the space ready for fun, and features like pull-outs keep ingredients close at hand, while glass doors, wine racks and other accents spice up the atmosphere.

Kitchen

 ,  

, ,  

Every detail of the home says Boomers are enjoying the life they’ve planned for years. “This buyer has discretionary income for the finer things in life,” explains Osterman. That includes built-ins with a custom feel, from a cabinet “drop zone” by entry from the garage, floating cabinets with under-cabinet lighting in the master bath, and an office with built-in desk and credenza.

A key feature of the Boomer “open house” attitude is, literally, an open house that seamlessly blends expansive indoor spaces with outdoor amenities.

“You open the front door and see the pool, the outdoors and all the activity of the house,” shares Woodley. Adds Osterman, “The blending of the interior and exterior spaces creates the feeling of a home much, much larger than it is.”

12 06

 1    ,      

left

Kitchen cabinets: Sierra Vista® Painted Maple Hazelnut Glaze hardware: Tansu Knob & Pull, Venetian Bronze

credits builder and developer Centerline Homes Coral Springs, Florida

The open-framed cabinets with glass inserts and wall china cabinet make it easy for guests to grab a plate or a glass during social gatherings. right

architect ~ gen b & gen y Woodley Architectural Group, Inc. Denver, Colorado

Bar Area

architect ~ gen x Canin Associates Orlando, Florida

hardware: Tansu Knob & Pull, Venetian Bronze

interior design Kay Green Design, Inc. Orlando, Florida cabinet design Tracey Burrell-Combs, akbd Timberlake Cabinetry Winchester, Virginia photography Jeff A. Davis Jeff Davis Photography Dallas, Texas photo styling Henry B. Frey flourish, Inc. Cleveland, Ohio

Tall utility cabinets divide the bath sink and desk area, while delivering storage space for both linens and clothing. Cove molding on the top gives a decorative touch. top right

Study cabinets: Sierra Vista® Cherry Chocolate Glaze

cabinets: Sierra Vista® Painted Maple Hazelnut Glaze

The bar uses clear glass doors to showcase glassware between cabinets. Beneath that are two individual wine racks with wine storage cubes on either side, and stem glass holders to keep glasses at hand.

Open bookcases display books and decorative items, while shorter cabinets are stacked on top for added storage. far right

Master Bath cabinets: Sierra Vista® Painted Maple Hazelnut Glaze hardware: Tansu Knob, Venetian Bronze His and hers increased-depth floating vanities flanked with drawers provide a coastline effect. Base pantry pull outs close in the space and provide storage for tall bottles.

Gen X: Moving Up pages 13 ~ 14 Gen X: Moving Up

 : Living Out Loud “Everything about this home says ‘let’s party.’”

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hardware: Rustic Knob & Pull, Rubbed Bronze

hardware: Roundel Knob, Antique Cream

pages 9 ~ 10 Gen B: Living Out Loud

Portfolio® Resources

subscriptions

  lights   life 

1 3

1 4

 2012    ,      

main photo

Kitchen cabinets: Lausanne™ Cherry Bordeaux hardware: Slotted Steel Pull, Satin Nickel Wall top hinge cabinets with aluminum doors surround the range hood, making a statement. The island features a built-in microwave

pages 15 ~ 16  : Moving Up

A generation that’s got it right—from house size to family priorities

O

n cue: the home designed and built specifically for Gen Xers as part of the Concept Home Series at Eagle Creek. The home has everything that this Gen X buyer—who’s between the ages of 31 and 45—aspires to have as they move up in the world.

Drop Zone

Kitchen/Bar Outdoor Access

feel.” To achieve this look, Green used Timberlake’s Lausanne slab doors on the cabinetry through most of the house, because as Green puts it, “Younger people are getting away from the frou-frou.” The unadorned style of Lausanne embraces the beauty of the wood, and offers a contemporary aesthetic. Finished in varying shades of rich cherry throughout the home, the cabinetry is sleek, yet warm and inviting.

  ,    The house is full of conveniences for a family with a busy lifestyle: a large everyday living area, replacing more formal living spaces; a family office; a drop zone; a 3-car garage; a loft; three laundry areas, and laundry chutes from the master and children’s bedrooms; and a private guest suite to serve multi-generational living.

While right size is important for Gen X, a lot of focus was placed on the large kitchen, which adjoins the dining area and family room, since this is typically a family gathering place. The kitchen offers plenty of room for several cooks so that everyone can get in on the action, and an oversized island for socializing. Interior organization featured within the cabinets and drawers, such as pull-outs and cutlery dividers, add superior storage and convenience for on-the-go Xer’s.

Although the house offers all of this, and more, Tony Weremeichik, principal of the Architectural Design Studio at Canin Associates, and architect of the Gen X house, talks about the importance of giving this generation what they want, but understanding that they don’t want to spend money on rooms they won’t use. “For every dollar put into a house, they want to get full use of that space,” says Weremeichik. “The overarching big idea on this house is right-size home design. No wasted space.”

In each of the concept homes, Kay Green, designer on the project, chose cabinetry that would cater to particular lifestyles. With the Gen X home, Green says, “The look is a little sleeker, with a higher tech 1 5

Guest Suite Wardrobe

Drop Zone cabinets: New Haven™ Cherry Bordeaux

hardware: Steel Bow Pull, Satin Nickel

hardware: Steel Bow Pull, Satin Nickel

This modern furniture-piece vanity consists of plain base column fillers, a kneehole drawer cabinet, a finished shelf and a filler.

far bottom

Guest Suite Wardrobe cabinets: Lausanne™ Cherry Java hardware: Steel Bow Pull, Satin Nickel A built-in wardrobe made from a combination of different height cabinets creates a custom look for guests. Wall cabinets on toe form an entertainment center visible throughout the space.

pages 17 ~ 18

Family Office

Built-In Niché

Guest Bath

Master Bath

Kid's Bath

1 8

top right

Family Office cabinets: New Haven™ Cherry Spice hardware: Pyramid Knob, Satin Nickel The family office is where everyone can get to work. The room has four work stations and each features a large wall-mounted television.

Casita Kitchenette cabinets: Sonoma® Maple Espresso This kitchenette keeps guests comfortable with a wall microwave and under-counter refrigerator.

Plenty of storage and open shelving complete this convenient space.

pages 19 ~ 20

Kitchen

This kitchen makes every inch count with interior organizational accessories like deep roll-out shelves, a base pot and pan organizer, or wastebasket units in every base cabinet. Drawer base cabinets include a spice drawer insert and knife section cutting center.

Horizontal tall plain column fillers create attractive, open shelving.

ment of expectations about the Timberlake method.

“When we bring on a subcontractor,” explains Hendricks, “we take the time to set expectations.”

Thorough preparation is another key. Drawings go to installers in advance so everyone can raise and answer questions ahead of time. “Th is allows us to unbox and go at installation time. We do that with everybody so all the bases are covered.”

The Timberlake quality assurance program also drives satisfacation. “We use metrics to gauge how we’re doing. There’s lots of feedback, and it’s hard data, so you always know where you stand. Plus, being sure we’re on time and complete runs throughout the company culture—in manufacturing, installation, and delivery.”

, ,   The bottom line? Nillies wraps it up succinctly.

“Why are we 100% Timberlake in Central Florida?

It’s a combination of affordability, different styles offered, plus their performance in the field.” Osterman adds, “One of the best services Timberlake provides is the availability, friendliness and competence of their staff managing our account.”

Isn’t that exactly what a partnership is all about?

Gen B Laundry

Gen X Guest Suite Kitchenette

Gen B Bath

    :  ,  ,  ,  ,  

2 7

Gen X Guest Suite Built-In

 1    ,      

  — 

Spice Drawer

top left

Gen Y lifestyle can’t be contained by four walls. “The indoors space opens to a rear yard with a pool that becomes part of house,” notes Osterman. “All of a sudden the living space grows exponentially.” There’s also a private courtyard off the main entry. “This generation is young and playful,” Woodley smiles. “The courtyard adds space for playing and hanging out.”

Gen B Laundry

The Gen Y blueprint also expects to shelter extended family, thanks to the challenging economy and more global connections. A casita with a separate entrance from the courtyard allows privacy for a sibling who’s finishing college or far-off parents visiting for a month.

A well-appointed mini-kitchen there includes a small fridge with ample storage and contemporary open shelving. “So the guests feels like they have their space and won’t be bothering their young couple,” offers Woodley.

Flexibility of space is also key. This may be the first home for a Gen Y couple, but it will need to grow with them. “Right now,” proposes Woodley, “it’s designed for a couple getting started, but it expands.” As years go by, a bedroom can become a nursery, and the common area goes from yoga studio to game room.

Laundry

23

Guest Bath

Master Bath hardware: Bar Pull, Satin Nickel Stacked wall cabinets create armoires on either side of the sink for additional storage. bottom left

Office hardware: Bar Pull, Satin Nickel

20

pages 27 ~ 28

Gen X Loft Refreshment Area Even packed with features, there’s still room for flair.

“Our goal was to create a Wow Factor,” reminds Green.

“Everywhere you turn there’s something to look at.”

cabinets: Sonoma® Maple Espresso

    New 

A Showcase Relationship

pages 23 ~ 24

cabinets: Sonoma® Maple Espresso

hardware: Bar Pull, Satin Nickel

 1    ,      

left

Step stools created from finished solid stock fillers give this bath the ability to grow with the children.

cabinets: Sonoma® Maple Espresso

No doubt, it will allow one very lucky Gen X family to live well, too.

22

Casita Kitchenette

The vanity sink combo provides much needed drawer space for storage and organization.

 1    ,      

top left

main photo

The family office features Timberlake’s New Haven mission style doors for simplicity, and a slightly lighter Cherry Spice finish, for a warm, airier look. The built-in desk offers enough space to accommodate the entire family, so everyone can be together, but the kids can be on Facebook, and parents can be working at their computers. Weremeichik says the office is “unique because it has a glass wall and a see-through fireplace, so from within the office, you can still appreciate the view to the back.”

Which was, says Weremeichik, another main theme of the house: the relationship of indoor and outdoor living spaces. The covered lanai physically unites the outdoor and indoor living areas. “We did this through the use of glass doors,” says Weremeichik, “That’s all that separates the indoors and out, so it expands the living space.” He adds, “This house lives well.”

21

“And every inch of space is utilized for functionality,” adds Osterman. You see it in kitchen organization features, like spice drawers. The goal? “There’s more countertop, more island.” The design also features clutter-concealing storage towers in the bath, a built-in desk in the office, and, of course, plenty of built-ins for the electronics of tech-savvy Gen Y.

hardware: Slotted Steel Pull, Satin Nickel

1 9

      happy 

A single cabinetry style and color used throughout the home helped expand the space, confides Kay Green, president of Orlando’s Kay Green Design, interior designers on the project. The sleek look of Sonoma’s Shaker style in deep espresso also reflects today’s furniture styles. “Furniture lines are cleaner now, more contemporary, more straight-line,” she notes. “The cabinetry complements that.”

The smaller, 2,000-square-foot size is “ just right” for these 80 million young people born after 1986.

“This generation thinks extra stuff is wasteful,” insists Michael Woodley, President of Woodley Architectural Group, the California and Colorado architects for the home. “They only want things they’ll appreciate and use.”

Office

 2012    ,      

The innovation continues in the children’s bathroom, where the cabinets were designed with pull-out stepping stools, which can be easily pushed in when not in use. Green loved this solution, adding, “I was always opposed to lowering counters in the bathroom because what do you do then when the kids grow up?

Pull-out stools are perfect.”

The guest suite, with a private entrance, is well suited for a live-in relative, or extended stay guest. Here, Green notes that the cabinets actually help define the space. Cabinetry is used for the wardrobe instead of having a closet, and cabinetry houses the TV and other electronic components. The space is designed efficiently offering cabinetry and drawers for shoes, linens, and virtually anything you want to keep out of sight. Timberlake’s Cherry Java finishes off the cabinets in the guest suite, which is the darkest of the cherry finishes, enhancing the fine grain variations of the wood.

Still, the mindset isn’t about less space, just smarter space. “Buyers are going to love the open and clean feel,” asserts Osterman. “The idea of one large common room where the kitchen is part of the living and eating space works particularly well for this buyer’s fast paced, multi-tasking lifestyle.”

ppealing to Gen Y is that simple—and simply revolutionary—asserts Peter Osterman, Vice President of Operations, Centerline Homes, the Coral Springs, Florida, builders of the Gen Y Concept Home at Orlando’s Eagle Creek. “You need to create a product around their lifestyle,” he adds. “You can’t force Gen Y to change their lifestyle to fit your home.”

 1    ,      

Gen Y: Shifting Focus

cabinets: Sonoma® Maple Espresso

 ,  

A

Kid’s Bath

Another key area of importance for the busy Gen X family is the “drop zone” inside the garage entrance, which has lockers where kids can store backpacks and gear, a built-in bench with cubbies below, and a charging station counter. The beauty of it? A place for everything, which means no clutter.

The master bath supports the right size strategy with a shower instead of the seldom-used soaker tub; however, Weremeichik notes, it’s a “bangin’ shower,” with an overhead rain showerhead from the ceiling, multiple wall-mount body spray jets, and an electronic keypad to program temperature and rhythms.

“You need to design to make their lives better.”

Hard-working and fun-loving, smaller space and bigger ideas, untraditional and yet warm—that’s the Gen Y outlook on home—and life. Woodley sums it up this way, “These people want things that work really well and are thoughtful.” Osterman adds that the secret to understanding this new generation is actually a widespread design adage: “Form follows function. We looked at how people live. That made all the difference.”

cabinets: New Haven™ Cherry Spice

Guest Bath hardware: Button Knob, Satin Nickel

Master Bath

far right bottom

Gen Y: Shifting Focus

A built-in drop zone under the stairs makes perfect sense for the Gen X lifestyle. Void-door cabinets create a bench seat for shoe storage, while stacking a void-door cabinet on the countertop gives space for small items like keys or iPods.

This generation is changing the definition of a dream home

hardware: Bar Pull, Satin Nickel

cabinets: Lausanne™ Cherry Bordeaux

top right

far right bottom

 : Shifting Focus

hardware: Pyramid Knob & Steel Bow Pull, Satin Nickel

Guest Bath

1 6

 1    ,      

cabinets: New Haven™ Cherry Java

far right top

From a style standpoint, Green points out that the kitchen is a key area where a polished, high-tech look is carried through with stainless steel appliances and high gloss tile, but it’s coupled with the wooden cabinetry, finished in burgundy-toned Cherry Bordeaux, which will deepen with age. “It has a warmth and hominess,” says Green, “but it also has the pop of high sheen.”

 tech,  function,  style

Master Bath

Each end of the master bath has an armoire made from wall cabinets and spice drawers. Desk drawer cabinets sans the toe and open space between make for a unique and modern look.

At 52 million, Gen X might not be the largest generation in terms of sheer numbers, but the majority of this generation is in full force with their careers, and they need to accommodate growing families.

According to Peter Osterman of Centerline Homes, builder of the concept homes: “People of the Gen X generation have had some success. They’ve typically had a first home, they’re a little more seasoned, and can afford a few of the things they’ve always wanted.”

pages 21 ~ 22

bottom right

Gen Y: Shifting Focus

and base bookcases, while still having seating for entertaining guests or kids. Tall utility cabinets are used for the pantry to keep the design simple and to match the style of the home.

Drawer base cabinets with a kneehole drawer stacked on top create a five-drawer base, while voiddoor and wall cabinets in the center make a credenza. The sides are flanked with bookcases stacked above and below 24” and 18” high wall cabinets, respectively. far right top

Laundry cabinets: Sonoma® Maple Espresso hardware: Bar Pull, Satin Nickel The laundry room has space to fold clothes and extra storage.

cabinets: Rushmore® Painted Maple Linen hardware: Rope Knob, Satin Nickel Stacked wall cabinets provide extra seasonal storage, while the base pantry pull out conceals often-used laundry products. bottom

Gen X Loft Refreshment Area cabinets: New Haven™ Cherry Spice hardware: Slotted Steel Pull, Satin Nickel Storing cold beverages and snacks is simple with an under-counter refrigerator and several well-placed base cabinets. far right top left & far right bottom left

Gen X Guest Suite cabinets: Lausanne™ Cherry Java hardware: Steel Bow Pull, Satin Nickel Open shelves from tall plain column fillers float over the kitchenette, complementing the openness of the guest suite. A simple, yet spacious built-in provides ample storage for linens. far right top

Gen B Bath cabinets: Sierra Vista® Painted Maple Linen hardware: Tansu Knob, Venetian Bronze 3 0

This inverted base cabinet allows for full use of the drawer and handy storage.

p.o. box 1980 winchester, va 22604 www.timberlake.com Š 2012 American Woodmark Corporation | 02/12 TBL95803 3.5M

portfolio 2012 for product specific information, see portfolio resources on page 29