A showcase of design ideas from timberlake cabinetry
volume 9, issue 1 // January 2009 // $5
Table of Contents
01
page
Editor’s Letter
Welcome to The New American Home 2009.
page
12
How to Green a Home
Little steps add up when “greening” a house.
25
page
Where Service is a Sure Bet
Rolling out the red carpet for Timberlake Cabinetry.
35
page
Very Entertaining
Consider yourself invited to a house party of ideas.
42
page
Peace from the Ground Up
An oasis to soothe the savage homebuyer’s soul.
02
page
Desert Design redefined
Discover the dichotomy of contemporary desert living.
18
welcome to a New showhome Connie Edwards welcomes you to The New American Home 2009.
page
Thrive on the Other Side
When the market turns around, will you be ready?
28
page
Turning Your lifestyle Inside Out
A trend toward “the outdoor living room” continues.
41
page
A hard-working Home Office
Setting the scene for optimum creativity & production.
I’m amazed each time we have the opportunity to do a showhouse. I fall in love with every one of them, sometimes for different reasons.
From a design perspective, we love the opportunity to show what we can do with a well-priced cabinet in a high-end environment. We think we get an A+ on this project. The house is open for tours during the International Builders’ Show so many people get to see this project, and the product we make, in a stunning environment. And we hold a private event during the show for our customers and potential customers to experience the house on a more personal level. We look forward to that event every year.
T
he New American Home 2009 has, once again, blown me away with the sheer magnificence of detail at every turn. Of course, Timberlake is also thrilled to be in eleven rooms throughout this incredible home.
Next, we make tremendous use of the home through the photography we take primarily for this publication. We love being able to transport the readers of Portfolio to “see” these amazing homes even if they didn’t get a chance to travel there themselves. The photography is also used in other Timberlake publications and sent out in press releases to further promote the association and the project. And working with the first-rate builders, architects and interior designers on these projects is pure design nirvana. From the romantic exterior spaces to the kitchen, which is over-the-top in cabinetry and surface details, this is indeed a very special place. Welcome to my new favorite showhouse!
You might wonder why Timberlake gets involved with these projects. First, we are members and active supporters of the NCHI (National Council of the Housing Industry) a committee of the NAHB. Nothing beats supporting an organization that you believe in.
48
page
Portfolio® Resources builder: Blue Heron, Las Vegas, NV architect: Danielian Associates, Irvine, CA interior design: Robb & Stucky Interiors, Las Vegas, NV sponsoring association: National Council of the Housing Industry, a committee of nahb
Use this as a quick reference to the cabinetry and accessories used throughout the 2009 New American Home.
0 1
Table of Contents
01
page
Editor’s Letter
Welcome to The New American Home 2009.
page
12
How to Green a Home
Little steps add up when “greening” a house.
25
page
Where Service is a Sure Bet
Rolling out the red carpet for Timberlake Cabinetry.
35
page
Very Entertaining
Consider yourself invited to a house party of ideas.
42
page
Peace from the Ground Up
An oasis to soothe the savage homebuyer’s soul.
02
page
Desert Design redefined
Discover the dichotomy of contemporary desert living.
18
welcome to a New showhome Connie Edwards welcomes you to The New American Home 2009.
page
Thrive on the Other Side
When the market turns around, will you be ready?
28
page
Turning Your lifestyle Inside Out
A trend toward “the outdoor living room” continues.
41
page
A hard-working Home Office
Setting the scene for optimum creativity & production.
I’m amazed each time we have the opportunity to do a showhouse. I fall in love with every one of them, sometimes for different reasons.
From a design perspective, we love the opportunity to show what we can do with a well-priced cabinet in a high-end environment. We think we get an A+ on this project. The house is open for tours during the International Builders’ Show so many people get to see this project, and the product we make, in a stunning environment. And we hold a private event during the show for our customers and potential customers to experience the house on a more personal level. We look forward to that event every year.
T
he New American Home 2009 has, once again, blown me away with the sheer magnificence of detail at every turn. Of course, Timberlake is also thrilled to be in eleven rooms throughout this incredible home.
Next, we make tremendous use of the home through the photography we take primarily for this publication. We love being able to transport the readers of Portfolio to “see” these amazing homes even if they didn’t get a chance to travel there themselves. The photography is also used in other Timberlake publications and sent out in press releases to further promote the association and the project. And working with the first-rate builders, architects and interior designers on these projects is pure design nirvana. From the romantic exterior spaces to the kitchen, which is over-the-top in cabinetry and surface details, this is indeed a very special place. Welcome to my new favorite showhouse!
You might wonder why Timberlake gets involved with these projects. First, we are members and active supporters of the NCHI (National Council of the Housing Industry) a committee of the NAHB. Nothing beats supporting an organization that you believe in.
48
page
Portfolio® Resources builder: Blue Heron, Las Vegas, NV architect: Danielian Associates, Irvine, CA interior design: Robb & Stucky Interiors, Las Vegas, NV sponsoring association: National Council of the Housing Industry, a committee of nahb
Use this as a quick reference to the cabinetry and accessories used throughout the 2009 New American Home.
0 1
Desert Design redefined
desert design redefined
Contemporary desert style is surprisingly under-the-radar for many builders.
0 3
cabinets: Yellowstone速 Cherry Chocolate Glaze
Desert Design redefined
desert design redefined
Contemporary desert style is surprisingly under-the-radar for many builders.
0 3
cabinets: Yellowstone速 Cherry Chocolate Glaze
N
Desert Design redefined
o doubt when the 1960’s entertainment icons Frank Sinatra, Sammy Davis Jr., and Dean Martin – headliners of the so-called Rat Pack – ruled the Las Vegas strip, the glitz meter was in overdrive. The growing city routinely attracted megastars to the desert locale.
In a sense, the Vegas dynamic hasn’t changed. The glamour remains, perhaps a little less celebritydriven and more focused on gaming and the outdoor pursuits of hiking and canyon-gazing. But the magnetism of the desert city as a primary residence is strong, and the new wave of contemporary home design is one reason.
the desert difference When all the preconceptions that come with the term “contemporary desert lifestyle” are pared away, the essence of the design emerges: simplicity, in a setting that fuses with the surrounding natural landscape. For homebuilders and designers, contemporary living in the Las Vegas desert means merging the indoor with the outdoor, employing clean, strong horizontal lines and open spaces to impart a sense of tranquility throughout a home, and, of course, capturing spectacular desert and city views from every possible vantage point. All of these themes are evident in the 2009 New American Home. It’s the centerpiece of builder Blue Heron’s eight-acre, 14-home Marquis Las Vegas development in the exclusive neighborhood of Tomiyasu Lane. The community is labeled “historic,” somewhat of a rarity in the relatively young Las Vegas, with a blend of architecturally interesting homes.
04
“To me, the contemporary desert style is reminiscent of the roots of the adobe house, using natural, organic materials with cleaner, simpler lines and adding the contemporary twist of modern conveniences,” explains Timberlake Cabinetry’s Connie Edwards, the firm’s director of design and a showhome veteran. This year’s New American Home is Edwards’ – and Timberlake’s – tenth such project with the National Council of the Housing Industry, a subset of the National Association of Home Builders.
N
Desert Design redefined
o doubt when the 1960’s entertainment icons Frank Sinatra, Sammy Davis Jr., and Dean Martin – headliners of the so-called Rat Pack – ruled the Las Vegas strip, the glitz meter was in overdrive. The growing city routinely attracted megastars to the desert locale.
In a sense, the Vegas dynamic hasn’t changed. The glamour remains, perhaps a little less celebritydriven and more focused on gaming and the outdoor pursuits of hiking and canyon-gazing. But the magnetism of the desert city as a primary residence is strong, and the new wave of contemporary home design is one reason.
the desert difference When all the preconceptions that come with the term “contemporary desert lifestyle” are pared away, the essence of the design emerges: simplicity, in a setting that fuses with the surrounding natural landscape. For homebuilders and designers, contemporary living in the Las Vegas desert means merging the indoor with the outdoor, employing clean, strong horizontal lines and open spaces to impart a sense of tranquility throughout a home, and, of course, capturing spectacular desert and city views from every possible vantage point. All of these themes are evident in the 2009 New American Home. It’s the centerpiece of builder Blue Heron’s eight-acre, 14-home Marquis Las Vegas development in the exclusive neighborhood of Tomiyasu Lane. The community is labeled “historic,” somewhat of a rarity in the relatively young Las Vegas, with a blend of architecturally interesting homes.
04
“To me, the contemporary desert style is reminiscent of the roots of the adobe house, using natural, organic materials with cleaner, simpler lines and adding the contemporary twist of modern conveniences,” explains Timberlake Cabinetry’s Connie Edwards, the firm’s director of design and a showhome veteran. This year’s New American Home is Edwards’ – and Timberlake’s – tenth such project with the National Council of the Housing Industry, a subset of the National Association of Home Builders.
“The interior and exterior of a contemporary home in the desert are very textural, using mixed media like stone and wood,” Edwards continues. “There’s certainly a rustic element in the style. In fact, when done well, the design makes the home look as if it grew up out of the ground in a natural way.” Blue Heron’s Tyler Jones, the builder point man behind the luxury home, adds that, for him, “The indoor-outdoor relationship is key. The climate is beautiful in Las Vegas for most of the year, and we take advantage of that in the New American Home by having the indoor space open up to the outdoor space. The home has a very warm design, even down to the furniture. And that warmth has a lot to do with the landscaping and the materials palette, using different textures throughout.” Unlike a strictly modern design, which Jones believes often has a cold, austere feel, “this is different,” he promises. The outdoor component is crucial in the desert. In one description of a “utopian” desert home profiled in Dwell, the magazine for ultra-contemporary design disciples, a 4,500-square-foot home divides interior space and covered exterior space almost evenly.
Front View
Tyler Jones, blue heron
Because the desert home design is so influenced by its setting, site selection plays an enormous role. In 2007, Blue Heron already had hand-picked the site for the 2009 New American Home. Senior Associate and Lead Designer Joe Digrado, of the Irvine, California-based architectural firm of Danielian Associates, worked with the builder team to shape an upscale home unique to the desert and reflecting its indigenous beauty.
Great Room portfolio 2009 for product specific information, see portfolio resources on page 48
06
For instance, according to Digrado, the building and design teams took into account the home’s north-south orientation, situating such heavily used rooms as the great room, the kitchen, and the master bedroom in the northern-facing parts of the house to minimize the effect of the extreme daytime desert heat from the south. “These rooms get flooded with beautiful northern light in the day,” he explains, “while we control light in the southern-facing areas, like the two-story entryway and stair tower, with fixed window louvers.” (See photo on page 14.) The design also incorporates such elements as flat roofs
Kitchen with outdoor access
“The interior and exterior of a contemporary home in the desert are very textural, using mixed media like stone and wood,” Edwards continues. “There’s certainly a rustic element in the style. In fact, when done well, the design makes the home look as if it grew up out of the ground in a natural way.” Blue Heron’s Tyler Jones, the builder point man behind the luxury home, adds that, for him, “The indoor-outdoor relationship is key. The climate is beautiful in Las Vegas for most of the year, and we take advantage of that in the New American Home by having the indoor space open up to the outdoor space. The home has a very warm design, even down to the furniture. And that warmth has a lot to do with the landscaping and the materials palette, using different textures throughout.” Unlike a strictly modern design, which Jones believes often has a cold, austere feel, “this is different,” he promises. The outdoor component is crucial in the desert. In one description of a “utopian” desert home profiled in Dwell, the magazine for ultra-contemporary design disciples, a 4,500-square-foot home divides interior space and covered exterior space almost evenly.
Front View
Tyler Jones, blue heron
Because the desert home design is so influenced by its setting, site selection plays an enormous role. In 2007, Blue Heron already had hand-picked the site for the 2009 New American Home. Senior Associate and Lead Designer Joe Digrado, of the Irvine, California-based architectural firm of Danielian Associates, worked with the builder team to shape an upscale home unique to the desert and reflecting its indigenous beauty.
Great Room portfolio 2009 for product specific information, see portfolio resources on page 48
06
For instance, according to Digrado, the building and design teams took into account the home’s north-south orientation, situating such heavily used rooms as the great room, the kitchen, and the master bedroom in the northern-facing parts of the house to minimize the effect of the extreme daytime desert heat from the south. “These rooms get flooded with beautiful northern light in the day,” he explains, “while we control light in the southern-facing areas, like the two-story entryway and stair tower, with fixed window louvers.” (See photo on page 14.) The design also incorporates such elements as flat roofs
Kitchen with outdoor access
Desert Design redefined
and sun-shading window “eyebrows,” or flat eave projections, to comfortably sync with the environment. “The great room and all the other major rooms in the house as well as the decks not only are oriented to the north, but they happen to face the Las Vegas Strip. It’s a nice focal point, especially at night when the city is all lit up,” explains Art Danielian, CEO of Daneilian Associates, in an interview with HGTV. “To the west is natural open space, and a deck wraps around the area to take advantage of the views of the desert. This site is really ideal for these homes.” With all its chic, the contemporary desert style can be intoxicating, even for die-hard traditionalists. In The New American Home, the subterranean courtyard is the ultimate oasis, with an expanse of entertaining and family space, an oversized pool, a soothing waterfall, and adjoining lounging areas, as well as well-defined niches carved out for more private gatherings. An outdoor bedroom makes the most of gentle nighttime desert breezes, once again incorporating the indoor and the outdoor. And the poolside kitchen with its underwater barstools is perfect for impromptu parties featuring the finest in desert cuisine.
moving targets For builders, however, the challenges of desert construction can’t be denied. Extreme climates, for one, wreak havoc on the process. Blue Heron’s Jones advises builders to “pay attention to insulation and energy efficiency.” On the other hand, he says, the unforgiving heat also eliminates a problem common in other areas of the country: moisture and mold issues. Another drawback of the sometimes blistering temperatures: It pushes up the cost of such building components as windows and insulation packages, Jones points out. “But builders in cold climates have to spend a lot on those, too.” And on the positive side, the warm temperatures extend the building season. “We can pour concrete in January,” laughs Jones.
Yellowstone® cabinetry shown with waterfall countertop treatment portfolio 2009 for product specific information, see portfolio resources on page 48
08
That said, contemporary desert style, with all its construction charms, works its enchantment on
diverse demographics, as builders are discovering. “We thought we knew our target demographic for the first community we built here,” says Blue Heron’s Jones, whose company caters to high-end clients with contemporary tastes. “But it ended up all over the board. The potential buyers looking at and purchasing our Marquis homes, where The New American Home is located, definitely are varied – from young families to empty nesters, even a bachelor.” While some onlookers think of contemporary home design as a niche market, reserved for the upper strata of buyers, insiders are beginning to challenge that assumption. Timberlake’s Edwards recently judged a design competition for the National Kitchen and Bath Association and notes that not only were a substantial number of the entries categorized as modern, but many of the winners also came from that category – and the designs were for kitchens and baths that stretched across various levels of purchasing power.
Vegas history lives here This neighborhood has a star-studded legacy that’s pure Las Vegas. The New American Home takes center stage in the Marquis Las Vegas community, the latest incarnation of a glamorous Las Vegas neighborhood that’s been home to generations of glitterati. S tylish, sophisticated and just 5 minutes from “The Strip,” it’s long been the perfect locale for the private estates of in-the-know personalities. Clark Gable and Carole Lombard made this their hideaway from Hollywood in the 1930s. Well-known boxer Thomas “Hit Man” Hearns has also considered this neighborhood a knock-out. International royalty, including the Sultan of Brunei have had “palaces” here. Even today, you may catch a glimpse of one of Las Vegas’ most-recognized entertainers: a 51-acre retreat of horse stables and pasture belonging to Wayne Newton is right across the street from Marquis.
Desert Design redefined
and sun-shading window “eyebrows,” or flat eave projections, to comfortably sync with the environment. “The great room and all the other major rooms in the house as well as the decks not only are oriented to the north, but they happen to face the Las Vegas Strip. It’s a nice focal point, especially at night when the city is all lit up,” explains Art Danielian, CEO of Daneilian Associates, in an interview with HGTV. “To the west is natural open space, and a deck wraps around the area to take advantage of the views of the desert. This site is really ideal for these homes.” With all its chic, the contemporary desert style can be intoxicating, even for die-hard traditionalists. In The New American Home, the subterranean courtyard is the ultimate oasis, with an expanse of entertaining and family space, an oversized pool, a soothing waterfall, and adjoining lounging areas, as well as well-defined niches carved out for more private gatherings. An outdoor bedroom makes the most of gentle nighttime desert breezes, once again incorporating the indoor and the outdoor. And the poolside kitchen with its underwater barstools is perfect for impromptu parties featuring the finest in desert cuisine.
moving targets For builders, however, the challenges of desert construction can’t be denied. Extreme climates, for one, wreak havoc on the process. Blue Heron’s Jones advises builders to “pay attention to insulation and energy efficiency.” On the other hand, he says, the unforgiving heat also eliminates a problem common in other areas of the country: moisture and mold issues. Another drawback of the sometimes blistering temperatures: It pushes up the cost of such building components as windows and insulation packages, Jones points out. “But builders in cold climates have to spend a lot on those, too.” And on the positive side, the warm temperatures extend the building season. “We can pour concrete in January,” laughs Jones.
Yellowstone® cabinetry shown with waterfall countertop treatment portfolio 2009 for product specific information, see portfolio resources on page 48
08
That said, contemporary desert style, with all its construction charms, works its enchantment on
diverse demographics, as builders are discovering. “We thought we knew our target demographic for the first community we built here,” says Blue Heron’s Jones, whose company caters to high-end clients with contemporary tastes. “But it ended up all over the board. The potential buyers looking at and purchasing our Marquis homes, where The New American Home is located, definitely are varied – from young families to empty nesters, even a bachelor.” While some onlookers think of contemporary home design as a niche market, reserved for the upper strata of buyers, insiders are beginning to challenge that assumption. Timberlake’s Edwards recently judged a design competition for the National Kitchen and Bath Association and notes that not only were a substantial number of the entries categorized as modern, but many of the winners also came from that category – and the designs were for kitchens and baths that stretched across various levels of purchasing power.
Vegas history lives here This neighborhood has a star-studded legacy that’s pure Las Vegas. The New American Home takes center stage in the Marquis Las Vegas community, the latest incarnation of a glamorous Las Vegas neighborhood that’s been home to generations of glitterati. S tylish, sophisticated and just 5 minutes from “The Strip,” it’s long been the perfect locale for the private estates of in-the-know personalities. Clark Gable and Carole Lombard made this their hideaway from Hollywood in the 1930s. Well-known boxer Thomas “Hit Man” Hearns has also considered this neighborhood a knock-out. International royalty, including the Sultan of Brunei have had “palaces” here. Even today, you may catch a glimpse of one of Las Vegas’ most-recognized entertainers: a 51-acre retreat of horse stables and pasture belonging to Wayne Newton is right across the street from Marquis.
The anecdotal evidence is convincing. “But many builders just aren’t paying attention to the contemporary style,” says Edwards. “The Sunbelt area, for instance, still relies primarily on Mediterraneaninspired features with heavier design details in their houses.” Yes, the luxurious New American Home is expensive for most buyers – as a gauge, Blue Heron’s Jones says his company can deliver an equivalent home in the same Las Vegas neighborhood for about $4.3 million – but the contemporary style isn’t.
Morning Kitchen
Jones defines modern luxury living simply: “It’s the feeling the buyer gets walking into a new home. The house is well planned out with integrated outside and inside design. You walk in and it feels amazing – the amenities, the appliances. Sure, for the most part, these homes are for the wealthy, but I don’t think it has to be that way.”
Master Bath
Guest Room
Timberlake’s Edwards takes a similar view. “Contemporary design has a definite following now, and it’s the upper-income,” she acknowledges. “But I truly believe it’s easy to have a beautiful kitchen with a contemporary style at almost any price.”
Vegas’ Growth: Contemporary Style Master Bedroom
Formal Dining portfolio 2009 for product specific information, see portfolio resources on page 48
While Las Vegas’ population growth admittedly has slowed – it’s been one of the country’s fastest-growing areas until last year – the adrenaline-pumping desert city is still a hot spot. Some experts predict a homebuilding recovery in the area as early as late 2009, ahead of most of the rest of the country.
Demographer William Frey, of the respected Washington, D.C.-based Brookings Institution think tank, recently told the Wall Street Journal that Nevada will be among the top 10 states to which young people will be flocking in the near term. And the younger generation typically opts for contemporary styling in their homes and apartments. San Francisco-based Newland Communities seconds that assessment, adding that Las Vegas is among only a handful of cities that should enjoy growth soon, due in part to its diversified economy and mild climate. The other top growth cities are Washington, D.C.; Raleigh and Charlotte, North Carolina; Atlanta; Dallas; Houston; and Phoenix.
Indoor/outdoor entertaining area
1 1
The anecdotal evidence is convincing. “But many builders just aren’t paying attention to the contemporary style,” says Edwards. “The Sunbelt area, for instance, still relies primarily on Mediterraneaninspired features with heavier design details in their houses.” Yes, the luxurious New American Home is expensive for most buyers – as a gauge, Blue Heron’s Jones says his company can deliver an equivalent home in the same Las Vegas neighborhood for about $4.3 million – but the contemporary style isn’t.
Morning Kitchen
Jones defines modern luxury living simply: “It’s the feeling the buyer gets walking into a new home. The house is well planned out with integrated outside and inside design. You walk in and it feels amazing – the amenities, the appliances. Sure, for the most part, these homes are for the wealthy, but I don’t think it has to be that way.”
Master Bath
Guest Room
Timberlake’s Edwards takes a similar view. “Contemporary design has a definite following now, and it’s the upper-income,” she acknowledges. “But I truly believe it’s easy to have a beautiful kitchen with a contemporary style at almost any price.”
Vegas’ Growth: Contemporary Style Master Bedroom
Formal Dining portfolio 2009 for product specific information, see portfolio resources on page 48
While Las Vegas’ population growth admittedly has slowed – it’s been one of the country’s fastest-growing areas until last year – the adrenaline-pumping desert city is still a hot spot. Some experts predict a homebuilding recovery in the area as early as late 2009, ahead of most of the rest of the country.
Demographer William Frey, of the respected Washington, D.C.-based Brookings Institution think tank, recently told the Wall Street Journal that Nevada will be among the top 10 states to which young people will be flocking in the near term. And the younger generation typically opts for contemporary styling in their homes and apartments. San Francisco-based Newland Communities seconds that assessment, adding that Las Vegas is among only a handful of cities that should enjoy growth soon, due in part to its diversified economy and mild climate. The other top growth cities are Washington, D.C.; Raleigh and Charlotte, North Carolina; Atlanta; Dallas; Houston; and Phoenix.
Indoor/outdoor entertaining area
1 1
How to Green a Home in (at least) a Dozen Ways
how to green a home in (at least) a dozen ways
The ultra-efficient New American Home proves customers are receptive—even eager—and the payoff is worth every effort.
12
1 3
How to Green a Home in (at least) a Dozen Ways
how to green a home in (at least) a dozen ways
The ultra-efficient New American Home proves customers are receptive—even eager—and the payoff is worth every effort.
12
1 3
A
How to Green a Home in (at least) a Dozen Ways
fter two years of painstaking planning and building and more than one hundred vendor partners later, The New American Home has arrived – and it’s as “green” as a manicured May lawn. The upscale home boasts the best in energyefficient infrastructure and is one of the latest homes to be gold-certified under the National Association of Home Builders’ new NAHB Green Building Program guidelines. (The first was the 2008 New American Home in Orlando.)
American Home. Digrado is the project’s lead designer and points to such key green components as the thick, insulated concrete walls of the house, sun-shading design details around the windows, four tankless water heaters, energyefficient lighting choices, and – two of his favorites – state-of-the-art solar panels that actually produce electricity (they even provide hot water for the pool, he notes) and an innovative, gasfired heat pump that dramatically reduces heat and cooling losses by minimizing air-duct runs.
do accolades matter? Definitely.
“It’s phenomenal,” Digrado says. “For a house this size, the energy efficiency is absolutely amazing.”
In the second annual Yankelovich research study on “green” attitudes, the responses steadily reinforce the idea that consumers are making more decisions about their homes and lifestyles with the environment in mind. For instance, between 2007 and 2008, the number of surveyed U.S. adults who grew more concerned about the environment increased six percent. Those who feel today’s environmental problems are “severe” and need “immediate corrective action” grew four and five percent, respectively.
zooming out In its own research, Timberlake Cabinetry identified “going green” as one of four mega-trends in today’s cabinet manufacturing industry. (The other three are dark and painted finishes, contemporary styling, and interior organization.) On a larger scale, the behind-the-scenes process of building the New American Home points out several less visible environmental considerations. According to Timberlake’s director of design Connie Edwards, such issues as product transportation, effective scheduling (how many trips does the vendor really need to make to the site?), and the proximity of vendor plants all come into play. The savings in fuel and the complementary reduction in pollution chips away at a large carbon footprint. The equations can be mind-boggling.
A spokesperson for the NAHB reports that, while more than 100 homes already have been certified green under the organization’s young program, “thousands are in the pipeline,” many nominated by homeowners. The point? People care. And they’re caring more and more. As a “net zero” energy house, the 2009 New American Home is a worthy environmental model. It actually creates as much energy as it uses, in the form of onsite renewable energy through such techniques as active and passive solar design.
Timberlake has its own impressive green credentials: The company purchases 100 percent of the hardwood lumber it uses for cabinet frontframes, doors and drawer fronts from sustainable forests within the United States. And 90 percent of the U.S. population lives within 500 miles of a strategically located Timberlake assembly plant. That sensitivity to the environment is a critical differentiator among vendors – and one that dovetails perfectly with the underlying mission of the 2009 New American Home.
Tyler Jones, of Blue Heron, lists the most unique “green” features of The New American Home as the insulated concrete forms, filling exterior walls with Styrofoam insulation; the photovoltaic, or solar, panels, which create enough electricity to run the entire luxury structure; and a Toyota-developed, ultra-efficient—and clean—heating system. Seconding Jones’ assessment is Joe Digrado, senior associate of the Irvine, California-based Danielian Associates, the architects of The New 14
Light-controlling fixed window louvers
1 5
A
How to Green a Home in (at least) a Dozen Ways
fter two years of painstaking planning and building and more than one hundred vendor partners later, The New American Home has arrived – and it’s as “green” as a manicured May lawn. The upscale home boasts the best in energyefficient infrastructure and is one of the latest homes to be gold-certified under the National Association of Home Builders’ new NAHB Green Building Program guidelines. (The first was the 2008 New American Home in Orlando.)
American Home. Digrado is the project’s lead designer and points to such key green components as the thick, insulated concrete walls of the house, sun-shading design details around the windows, four tankless water heaters, energyefficient lighting choices, and – two of his favorites – state-of-the-art solar panels that actually produce electricity (they even provide hot water for the pool, he notes) and an innovative, gasfired heat pump that dramatically reduces heat and cooling losses by minimizing air-duct runs.
do accolades matter? Definitely.
“It’s phenomenal,” Digrado says. “For a house this size, the energy efficiency is absolutely amazing.”
In the second annual Yankelovich research study on “green” attitudes, the responses steadily reinforce the idea that consumers are making more decisions about their homes and lifestyles with the environment in mind. For instance, between 2007 and 2008, the number of surveyed U.S. adults who grew more concerned about the environment increased six percent. Those who feel today’s environmental problems are “severe” and need “immediate corrective action” grew four and five percent, respectively.
zooming out In its own research, Timberlake Cabinetry identified “going green” as one of four mega-trends in today’s cabinet manufacturing industry. (The other three are dark and painted finishes, contemporary styling, and interior organization.) On a larger scale, the behind-the-scenes process of building the New American Home points out several less visible environmental considerations. According to Timberlake’s director of design Connie Edwards, such issues as product transportation, effective scheduling (how many trips does the vendor really need to make to the site?), and the proximity of vendor plants all come into play. The savings in fuel and the complementary reduction in pollution chips away at a large carbon footprint. The equations can be mind-boggling.
A spokesperson for the NAHB reports that, while more than 100 homes already have been certified green under the organization’s young program, “thousands are in the pipeline,” many nominated by homeowners. The point? People care. And they’re caring more and more. As a “net zero” energy house, the 2009 New American Home is a worthy environmental model. It actually creates as much energy as it uses, in the form of onsite renewable energy through such techniques as active and passive solar design.
Timberlake has its own impressive green credentials: The company purchases 100 percent of the hardwood lumber it uses for cabinet frontframes, doors and drawer fronts from sustainable forests within the United States. And 90 percent of the U.S. population lives within 500 miles of a strategically located Timberlake assembly plant. That sensitivity to the environment is a critical differentiator among vendors – and one that dovetails perfectly with the underlying mission of the 2009 New American Home.
Tyler Jones, of Blue Heron, lists the most unique “green” features of The New American Home as the insulated concrete forms, filling exterior walls with Styrofoam insulation; the photovoltaic, or solar, panels, which create enough electricity to run the entire luxury structure; and a Toyota-developed, ultra-efficient—and clean—heating system. Seconding Jones’ assessment is Joe Digrado, senior associate of the Irvine, California-based Danielian Associates, the architects of The New 14
Light-controlling fixed window louvers
1 5
An Energizing Blueprint » The attic is unvented and sealed airtight. An opencell, spray-foam insulation (R-20 minimum) was used at the underside of the roof deck. On the exterior side of the roof deck, R-7 closed-cell spray polyurethane foam insulation (of one-inch thickness on average) was used.
The 2009 New American Home is a billboard for energy efficiency. Nearly every proven technique – and some not so proven – for building a home to respect the earth’s finite resources can be uncovered here. Some of the quantifiable highlights of this model of efficient living include these measures:
» Aluminum-clad, wood-framed windows with low-e coating were used to limit solar heat gain.
» Without on-site electrical generation, the house achieves 55 percent whole house energy savings when compared to the U.S. Department of Energy’s Building America benchmark. With on-site electrical generation – through solar panels – the house achieves 76 percent whole house energy savings.
» Airtightness of the building shell was increased through sealing penetrations and openings to achieve 0.21 natural air changes under blower door testing. » Space conditioning is provided by a gas engine-driven heat pump, mini-split system. The system has a performance value for heating of COP = 1.5 and for cooling, also COP = 1.5. The system uses air handlers/cassettes for air distribution; these are contained within the ceiling assemblies.
» The electric bill is an estimated mere $467 a year, based on a rate of 11 cents per kilowatt-hour and no service charges! » The house uses approximately 4,239 kilowatt-hours per year in electricity, thanks to these energy efficient features: natural gas for cooling, heating, and hot water production and extensive use of photovoltaic (solar) panels to generate electricity for the entire house.
Outdoor living space with solar-paneled ceiling
high expectations
entry-level home at this stage. But,” he adds optimistically, “eventually as the price of energy comes down, the economies will work out.”
Positive or not, much of the energy-efficiency gadgetry is transparent to the homeowner. That’s why Blue Heron, by the builder’s own admission, not so subtly “pushes the agenda” on green building. “We strongly feel it’s the future of new-home construction,” says Jones. “Eventually everyone will get there. It’s a Blue Heron thing – pushing the architecture, the green aspects inside the home. We try to be progressive across the board.”
The theory, however, is pointing in the right direction. But staying educated about the green movement in general and the marketplace of new products and techniques to help homebuilders remain state-of-the-art is a challenge in itself. Who has the time? Blue Heron’s Jones admits he reads a lot about environmental issues and how they relate to today’s construction industry. He also takes advantage of mind-changing opportunities like building this year’s hightech New American Home: “Without this project, we’d never be exposed to all of the phenomenal, environmentally sound technology in this home. We’ve had an absolutely great experience here.”
One aspect isn’t a given: the net zero energy model. While the concept is noble, based on his experience with the New American Home, Jones cautions that the real return on net zero building may be well into the future. “Right now, it’s still a major investment financially to develop a home using the net zero approach, so I’d say it’s not plausible for an 16
» Some air handlers/cassettes are ducted. All duct work is sealed for airtightness. » Mechanical ventilation is provided by ductwork that draws outdoor air to key air handlers, where it’s treated before entering the house.
» The total cost of utilities for the house – including electricity and natural gas – is expected to top out at about $2,500 per year. That doesn’t include any applicable service charges.
» Natural gas-fueled tankless water heaters (EF = 0.82) provide hot water heating. A solar thermal hot water system heats the swimming pool water.
» Each square foot of air-conditioned floor area – a total of 8,800 square feet – equates to only 29 cents in annual utility expenses.
» A minimum of 40 percent of all the interior lamps are light-emitted diode, or LED, or compact fluorescent-based.
» Energy savings for the cooling system is about 75 percent, and the heating system savings is about 67 percent.
» Energy Star appliances are throughout the house and include the dishwasher, freezer, clothes washer, and refrigerator.
How did the building partners accomplish this energy nirvana? They took the time to examine a wide range of products and technologies that could make the New American Home a showplace for not only luxury living but also responsible living. Here are some of the strategies, documented for the construction savvy:
» A 10.64 kilowatt photovoltaic system, consisting of 56 solar panels that capture solar energy from both panel faces, generates electricity. Source: The TNAH 2009 Energy Use Summary, The U.S. Department of Energy’s Building America program
» Basement foundation walls and most exterior walls consist of an R-21.7 (8-inch core and 12.5-inch thick) insulated concrete form system.
10 70
An Energizing Blueprint » The attic is unvented and sealed airtight. An opencell, spray-foam insulation (R-20 minimum) was used at the underside of the roof deck. On the exterior side of the roof deck, R-7 closed-cell spray polyurethane foam insulation (of one-inch thickness on average) was used.
The 2009 New American Home is a billboard for energy efficiency. Nearly every proven technique – and some not so proven – for building a home to respect the earth’s finite resources can be uncovered here. Some of the quantifiable highlights of this model of efficient living include these measures:
» Aluminum-clad, wood-framed windows with low-e coating were used to limit solar heat gain.
» Without on-site electrical generation, the house achieves 55 percent whole house energy savings when compared to the U.S. Department of Energy’s Building America benchmark. With on-site electrical generation – through solar panels – the house achieves 76 percent whole house energy savings.
» Airtightness of the building shell was increased through sealing penetrations and openings to achieve 0.21 natural air changes under blower door testing. » Space conditioning is provided by a gas engine-driven heat pump, mini-split system. The system has a performance value for heating of COP = 1.5 and for cooling, also COP = 1.5. The system uses air handlers/cassettes for air distribution; these are contained within the ceiling assemblies.
» The electric bill is an estimated mere $467 a year, based on a rate of 11 cents per kilowatt-hour and no service charges! » The house uses approximately 4,239 kilowatt-hours per year in electricity, thanks to these energy efficient features: natural gas for cooling, heating, and hot water production and extensive use of photovoltaic (solar) panels to generate electricity for the entire house.
Outdoor living space with solar-paneled ceiling
high expectations
entry-level home at this stage. But,” he adds optimistically, “eventually as the price of energy comes down, the economies will work out.”
Positive or not, much of the energy-efficiency gadgetry is transparent to the homeowner. That’s why Blue Heron, by the builder’s own admission, not so subtly “pushes the agenda” on green building. “We strongly feel it’s the future of new-home construction,” says Jones. “Eventually everyone will get there. It’s a Blue Heron thing – pushing the architecture, the green aspects inside the home. We try to be progressive across the board.”
The theory, however, is pointing in the right direction. But staying educated about the green movement in general and the marketplace of new products and techniques to help homebuilders remain state-of-the-art is a challenge in itself. Who has the time? Blue Heron’s Jones admits he reads a lot about environmental issues and how they relate to today’s construction industry. He also takes advantage of mind-changing opportunities like building this year’s hightech New American Home: “Without this project, we’d never be exposed to all of the phenomenal, environmentally sound technology in this home. We’ve had an absolutely great experience here.”
One aspect isn’t a given: the net zero energy model. While the concept is noble, based on his experience with the New American Home, Jones cautions that the real return on net zero building may be well into the future. “Right now, it’s still a major investment financially to develop a home using the net zero approach, so I’d say it’s not plausible for an 16
» Some air handlers/cassettes are ducted. All duct work is sealed for airtightness. » Mechanical ventilation is provided by ductwork that draws outdoor air to key air handlers, where it’s treated before entering the house.
» The total cost of utilities for the house – including electricity and natural gas – is expected to top out at about $2,500 per year. That doesn’t include any applicable service charges.
» Natural gas-fueled tankless water heaters (EF = 0.82) provide hot water heating. A solar thermal hot water system heats the swimming pool water.
» Each square foot of air-conditioned floor area – a total of 8,800 square feet – equates to only 29 cents in annual utility expenses.
» A minimum of 40 percent of all the interior lamps are light-emitted diode, or LED, or compact fluorescent-based.
» Energy savings for the cooling system is about 75 percent, and the heating system savings is about 67 percent.
» Energy Star appliances are throughout the house and include the dishwasher, freezer, clothes washer, and refrigerator.
How did the building partners accomplish this energy nirvana? They took the time to examine a wide range of products and technologies that could make the New American Home a showplace for not only luxury living but also responsible living. Here are some of the strategies, documented for the construction savvy:
» A 10.64 kilowatt photovoltaic system, consisting of 56 solar panels that capture solar energy from both panel faces, generates electricity. Source: The TNAH 2009 Energy Use Summary, The U.S. Department of Energy’s Building America program
» Basement foundation walls and most exterior walls consist of an R-21.7 (8-inch core and 12.5-inch thick) insulated concrete form system.
10 70
Thrive on the Other Side
thrive on the Other side When the market turns around, will you be ready?
18
China storage area
Thrive on the Other Side
thrive on the Other side When the market turns around, will you be ready?
18
China storage area
Thrive on the Other Side
Everyone knows the adage “Buyer beware,” but a new phrase that is more apropos for the current times might be “builder be aware”: While weathering the troubled economic storm, don’t forget to look forward so that you can be prepared when the market takes an upturn.
choice at every turn Chances are this pent-up demand will follow suit with a trend toward customers expecting a plethora of choice. According to president and CEO of American Woodmark Corporation, Kent Guichard, “Today’s customers are too savvy and have access to too many alternatives to tolerate restrictions that inhibit their purchasing choices, especially in relation to something as important as their home.” Consumers have become accustomed to this level of choice through the proliferation of product offerings (think high-priced designer coffee, for instance), but often this desire for choice is tied to lifestyle aspirations. People are spending more time at home, possibly a direct result of the economy, which places an increased emphasis on homes that meet people’s needs. Whether it be eating in and entertaining at home more often, or simply creating a space that is uniquely “theirs,” home fulfills the American Dream on many levels for people, both functionally and emotionally.
O
ne way to arm your business for success on the other side of this housing cycle is to look at market trends and understand what buyers will want.
There’s controversy over when the market will turn around. Not if, thankfully, but the when has many experts confounded. During the NAHB Construction Forecast Conference in October 2008, NAHB chief economist David Seiders told attendees that sales of new single-family homes could start rising as early as mid 2009, moving to a decent pace in the second half of the year and into 2010. Seiders asserted that there is “some pent-up demand building.” Although an upswing can’t come soon enough, a recent NAHB Housing Forecast report projects a 31% increase in housing starts from 2009 to 2010, giving hope that there is light at the end of this long tunnel.
design trends: The big picture To meet this demand for choice and personalization, cookie-cutter houses need not apply. The wave of the future is customization. In today’s climate of hectic schedules, there’s a trend toward simplicity. This yearning for a simpler lifestyle is resulting in an increased demand for contemporary or modern versus traditional home styles and interior décor. The New American Home 2009 Las Vegas home is a prime example. Those involved in the conception of the showhome assessed that “people seek control by simplifying the complex, eliminating the unnecessary, and creating time and space for things we, as individuals, find important.”
Housing Forecast
Projections for 2010 are heading in the right direction. 1000 750 500 250 0 2008
2009
Director of design for Timberlake Cabinetry Connie Edwards observes this trend seeping into mainstream territory. “You only have to pick up any shelter magazine and you can see
2010
Total Housing Starts Single Family Multifamily Source: NAHB Consumer Preference Survey 2007
20
portfolio 2009 for product specific information, see portfolio resources on page 48
2 1
Thrive on the Other Side
Everyone knows the adage “Buyer beware,” but a new phrase that is more apropos for the current times might be “builder be aware”: While weathering the troubled economic storm, don’t forget to look forward so that you can be prepared when the market takes an upturn.
choice at every turn Chances are this pent-up demand will follow suit with a trend toward customers expecting a plethora of choice. According to president and CEO of American Woodmark Corporation, Kent Guichard, “Today’s customers are too savvy and have access to too many alternatives to tolerate restrictions that inhibit their purchasing choices, especially in relation to something as important as their home.” Consumers have become accustomed to this level of choice through the proliferation of product offerings (think high-priced designer coffee, for instance), but often this desire for choice is tied to lifestyle aspirations. People are spending more time at home, possibly a direct result of the economy, which places an increased emphasis on homes that meet people’s needs. Whether it be eating in and entertaining at home more often, or simply creating a space that is uniquely “theirs,” home fulfills the American Dream on many levels for people, both functionally and emotionally.
O
ne way to arm your business for success on the other side of this housing cycle is to look at market trends and understand what buyers will want.
There’s controversy over when the market will turn around. Not if, thankfully, but the when has many experts confounded. During the NAHB Construction Forecast Conference in October 2008, NAHB chief economist David Seiders told attendees that sales of new single-family homes could start rising as early as mid 2009, moving to a decent pace in the second half of the year and into 2010. Seiders asserted that there is “some pent-up demand building.” Although an upswing can’t come soon enough, a recent NAHB Housing Forecast report projects a 31% increase in housing starts from 2009 to 2010, giving hope that there is light at the end of this long tunnel.
design trends: The big picture To meet this demand for choice and personalization, cookie-cutter houses need not apply. The wave of the future is customization. In today’s climate of hectic schedules, there’s a trend toward simplicity. This yearning for a simpler lifestyle is resulting in an increased demand for contemporary or modern versus traditional home styles and interior décor. The New American Home 2009 Las Vegas home is a prime example. Those involved in the conception of the showhome assessed that “people seek control by simplifying the complex, eliminating the unnecessary, and creating time and space for things we, as individuals, find important.”
Housing Forecast
Projections for 2010 are heading in the right direction. 1000 750 500 250 0 2008
2009
Director of design for Timberlake Cabinetry Connie Edwards observes this trend seeping into mainstream territory. “You only have to pick up any shelter magazine and you can see
2010
Total Housing Starts Single Family Multifamily Source: NAHB Consumer Preference Survey 2007
20
portfolio 2009 for product specific information, see portfolio resources on page 48
2 1
Trade-offs Preferred
the proliferation of simple design and a more contemporary focus. If you believe consumers try to emulate what they see here… then you can assume this is what people will be asking for.”
While WINKS and Gen-Yers will be the catalysts for major change in the homebuilding industry, they obviously aren’t the only buyers to be aware of in the coming years. Other large, more familiar, buying segments are empty nesters and aging boomers. The number of persons age 65 and older is expected to grow to 70 million by 2030. A recent joint NAHB/AARP survey indicated that one in four baby boom generation households expect to move from their current home in the future.
House Size vs. Amenities Consumers prefer a smaller house with higher quality products and better amenities. 60% 40%
Another emerging trend as people try to streamline their lives is the movement toward smaller homes, but without sacrificing customizations and amenities. Less square footage, more upgrades. Another contributing factor toward smaller homes is higher energy costs, which has also caused a movement toward energy-efficient elements. According to the American Institute of Architects’ (AIA) Home Design Trends Survey (Sept., 2008), there has been an increase in the number of homeowners who utilize energy management systems and sustainable design elements to help alleviate the financial burden of high utility bills.
20% 0 Bigger house with fewer and lesser amenities
Smaller house with more and better amenities
Energy-Efficiency vs. Cheaper Home Consumers prefer an energy-efficient home with lower utility bills over a cheaper home with no energy features.
Empty nesters, in particular, are often looking to downsize and simplify, similar actually to GenYers, but for different reasons. Also similar to WINKS, empty nesters may want smaller spaces, but they won’t compromise on luxury, even if they are choosing smaller spaces to call home.
100% 75% 25% 0 Home costing 2-3% less but without energy efficiency features
Energy efficient home with lower utility bills
The builders who study these trends and pay attention to influential buyer segments—and embrace the reality that customization is king with these buyers—will lead the pack when the market does, in fact, turn around.
Source: NAHB Consumer Preference Survey 2007
The AIA’s December 2008 Home Design Trend Survey shows that consumer preferences in community design are shifting away from areas outside of metropolitan hubs, and toward infill sites with greater access to public transportation options, again possibly fueled by high gas prices.
that Gen-Yers are becoming first-time homebuyers at an average age of 26 (according to a recent Century 21 survey), and you’ve got a consumer group that shouldn’t be ignored. From a timing standpoint, WINKS and Gen-Yers will gain momentum in the market by 2012, reaching peak buying force in 2015.
Many homebuyers are looking for a sense of community—they want the option of a neighborhood they can easily tap into, which is being spurred on by some important emerging demographic segments.
WINKS are educated, discerning, motivated and successful, and they’re opting to buy homes before getting married or having children. According to a recent study from Big Builder and real estate advisors Robert Charles Lesser & Co., the majority of this emerging buyer segment (77 percent) prefers urban or urban-lite areas because of accessibility to work and entertainment. They value design over size, and they are looking for architectural variation, amenities and eco-friendly features.
builders, meet tomorrow’s buyers When the market does turn around, perhaps the best way to be prepared is to become educated on the consumer segments that will have the greatest influence and buying power. Case in point: WINKS (Women with Income and No Kids). In fact, publisher Hanley Wood deemed this demographic segment so important they devoted their November 22, 2008 issue of Big Builder exclusively to this topic.
Even though WINKS are content with smallersized homes, they demand smart design and higher-end finishes. In this case, smaller doesn’t mean less expensive. WINKS are willing to pay for what they want, so price points can be maintained by including personalized features.
WINKS are part of the Gen-Y generation, a group currently estimated at 80 million. WINKS, as a subset of this group, account for more than 70 percent of females between the ages of 20 and 28. Couple that with the fact 22
Front foyer
Trade-offs Preferred
the proliferation of simple design and a more contemporary focus. If you believe consumers try to emulate what they see here… then you can assume this is what people will be asking for.”
While WINKS and Gen-Yers will be the catalysts for major change in the homebuilding industry, they obviously aren’t the only buyers to be aware of in the coming years. Other large, more familiar, buying segments are empty nesters and aging boomers. The number of persons age 65 and older is expected to grow to 70 million by 2030. A recent joint NAHB/AARP survey indicated that one in four baby boom generation households expect to move from their current home in the future.
House Size vs. Amenities Consumers prefer a smaller house with higher quality products and better amenities. 60% 40%
Another emerging trend as people try to streamline their lives is the movement toward smaller homes, but without sacrificing customizations and amenities. Less square footage, more upgrades. Another contributing factor toward smaller homes is higher energy costs, which has also caused a movement toward energy-efficient elements. According to the American Institute of Architects’ (AIA) Home Design Trends Survey (Sept., 2008), there has been an increase in the number of homeowners who utilize energy management systems and sustainable design elements to help alleviate the financial burden of high utility bills.
20% 0 Bigger house with fewer and lesser amenities
Smaller house with more and better amenities
Energy-Efficiency vs. Cheaper Home Consumers prefer an energy-efficient home with lower utility bills over a cheaper home with no energy features.
Empty nesters, in particular, are often looking to downsize and simplify, similar actually to GenYers, but for different reasons. Also similar to WINKS, empty nesters may want smaller spaces, but they won’t compromise on luxury, even if they are choosing smaller spaces to call home.
100% 75% 25% 0 Home costing 2-3% less but without energy efficiency features
Energy efficient home with lower utility bills
The builders who study these trends and pay attention to influential buyer segments—and embrace the reality that customization is king with these buyers—will lead the pack when the market does, in fact, turn around.
Source: NAHB Consumer Preference Survey 2007
The AIA’s December 2008 Home Design Trend Survey shows that consumer preferences in community design are shifting away from areas outside of metropolitan hubs, and toward infill sites with greater access to public transportation options, again possibly fueled by high gas prices.
that Gen-Yers are becoming first-time homebuyers at an average age of 26 (according to a recent Century 21 survey), and you’ve got a consumer group that shouldn’t be ignored. From a timing standpoint, WINKS and Gen-Yers will gain momentum in the market by 2012, reaching peak buying force in 2015.
Many homebuyers are looking for a sense of community—they want the option of a neighborhood they can easily tap into, which is being spurred on by some important emerging demographic segments.
WINKS are educated, discerning, motivated and successful, and they’re opting to buy homes before getting married or having children. According to a recent study from Big Builder and real estate advisors Robert Charles Lesser & Co., the majority of this emerging buyer segment (77 percent) prefers urban or urban-lite areas because of accessibility to work and entertainment. They value design over size, and they are looking for architectural variation, amenities and eco-friendly features.
builders, meet tomorrow’s buyers When the market does turn around, perhaps the best way to be prepared is to become educated on the consumer segments that will have the greatest influence and buying power. Case in point: WINKS (Women with Income and No Kids). In fact, publisher Hanley Wood deemed this demographic segment so important they devoted their November 22, 2008 issue of Big Builder exclusively to this topic.
Even though WINKS are content with smallersized homes, they demand smart design and higher-end finishes. In this case, smaller doesn’t mean less expensive. WINKS are willing to pay for what they want, so price points can be maintained by including personalized features.
WINKS are part of the Gen-Y generation, a group currently estimated at 80 million. WINKS, as a subset of this group, account for more than 70 percent of females between the ages of 20 and 28. Couple that with the fact 22
Front foyer
Where Service is a Sure Bet
where service is a sure bet Las Vegas is rolling out the red carpet for Timberlake Cabinetry.
As the company showcases its impressive customerfocused mindset, builders are wowed with the upscale cabinets in The New American Home.
The Las Vegas customers Timberlake already has strong national relationships with – and those it’s courting there – are turning to Timberlake to deliver what’s often elusive in the homebuilding market: value. “With our streamlined transportation, management and installation process in place, as well as our proven customer service and quality, the value we offer clients is simply better than they can find elsewhere,” says Hastings.
I
n a down economy, opening a new facility in Las Vegas isn’t a roll of the dice for Timberlake Cabinetry. Indeed, Timberlake’s reputation for top quality and unparalleled customer service in the nearby Arizona and California markets paved the way for the company’s fast start in the Las Vegas marketplace.
Timberlake’s methodical business model, centering on shorter lead times, is straightforward: The company gets its kitchen cabinets from its Kingman, Arizona, factory (less than a two-hour trek from Vegas) within two weeks of an order. With a healthy 95-percent installation completion rate within a day after the cabinets arrive, the Timberlake team completes any additional services within a week and follows each installation with at least one “punch-list” walk-through before a home is transferred to the homeowner. Proprietary field technology speeds the well-oiled process and ensures jobs run smoothly from start to finish.
According to Southwest regional operations manager Larry Hastings, Timberlake has been tracking the changing dynamics of the supply chain in Las Vegas for some time. It was decided there was a spot for the national cabinet manufacturer, with clients that need reliable products and service and can take advantage of economies of scale across several cities nationwide. As a result, Timberlake opened its 2,000-square-foot satellite facility in late 2008.
24
2 5
Where Service is a Sure Bet
where service is a sure bet Las Vegas is rolling out the red carpet for Timberlake Cabinetry.
As the company showcases its impressive customerfocused mindset, builders are wowed with the upscale cabinets in The New American Home.
The Las Vegas customers Timberlake already has strong national relationships with – and those it’s courting there – are turning to Timberlake to deliver what’s often elusive in the homebuilding market: value. “With our streamlined transportation, management and installation process in place, as well as our proven customer service and quality, the value we offer clients is simply better than they can find elsewhere,” says Hastings.
I
n a down economy, opening a new facility in Las Vegas isn’t a roll of the dice for Timberlake Cabinetry. Indeed, Timberlake’s reputation for top quality and unparalleled customer service in the nearby Arizona and California markets paved the way for the company’s fast start in the Las Vegas marketplace.
Timberlake’s methodical business model, centering on shorter lead times, is straightforward: The company gets its kitchen cabinets from its Kingman, Arizona, factory (less than a two-hour trek from Vegas) within two weeks of an order. With a healthy 95-percent installation completion rate within a day after the cabinets arrive, the Timberlake team completes any additional services within a week and follows each installation with at least one “punch-list” walk-through before a home is transferred to the homeowner. Proprietary field technology speeds the well-oiled process and ensures jobs run smoothly from start to finish.
According to Southwest regional operations manager Larry Hastings, Timberlake has been tracking the changing dynamics of the supply chain in Las Vegas for some time. It was decided there was a spot for the national cabinet manufacturer, with clients that need reliable products and service and can take advantage of economies of scale across several cities nationwide. As a result, Timberlake opened its 2,000-square-foot satellite facility in late 2008.
24
2 5
first in, first out The Timberlake team has done its research. Based on buzz in the homebuilding industry – as well as Hastings’ background in geographic marketing – the evidence is sufficient to convince the company to invest in Las Vegas for the long term. The trigger point for adding to the center is when Timberlake Las Vegas grows to supply approximately 200 houses per month. And that shouldn’t be far off. Hastings’ reasoning is clear: Las Vegas, Phoenix, and Southern California were the first locales to experience the effects of the homebuilding crisis several years ago and, given generally accepted business principles, the first cities into the crisis will be the first to emerge from it.
Laundry room adjacent to Master Bedroom closet
Base microwave cabinet
eyewitness account
very well organized and very well executed throughout the process. They’ve done this before and it showed.”
Tyler Jones, a principal of Blue Heron, got a preview of Timberlake’s new Las Vegas direct capability when he worked with the company on the showhome’s cabinetry design and installation.
Jones describes his own team as “wide-eyed” as Blue Heron managers watched the Timberlake crew efficiently deliver and install the 11 rooms of cabinetry. Hastings points out the close proximity to the company’s Kingman plant allowed the Timberlake team to quickly and easily get any parts needed during the installation process – and the entire process was (not surprisingly) an opportunity to impress any onlookers with Timberlake’s service platform.
“We have more than 100 vendor partners on the New American Home, and I have to say Timberlake is one of the greatest companies we’ve worked with,” reports Jones. “The team was fantastic. They planned ahead, came out to the house to measure and then re-measure to make sure everything would be perfect. All of the cabinetry went into the house in a matter of a week. It was a tremendous effort,
The plan paid off. “We used The New American Home as the slingshot to plant us firmly in the Las Vegas market,” confesses Hastings. 26
portfolio 2009 for product specific information, see portfolio resources on page 48
“The general feeling among Las Vegas homebuilding observers is the recovery already has started in the area. By the end of 2009, we should be back to 2007 sales levels,” Hastings projects. “Of course, that number is still below the averages for Vegas in the last decade, but since housing prices are becoming reasonable again, the recovery is inevitable. “Within a year, we believe homebuilding for us in the Vegas area will double,” he says, and then adds with a smile, “or possibly even triple.” The odds are in Timberlake’s favor. What more can you ask in Las Vegas?
a Veritable artform
Of all the possible elements in a home, one would hardly think that the common kitchen sink or bathroom lavatory would rank very high on the design popularity chart. But have you noticed they have evolved in the last few years into something really spectacular? Sinks and lavatories are now veritable art forms, available in interesting shapes and fanciful materials. From chunky to free form shapes, they are often the design stars in kitchens and baths. While undermount sinks have been all the rage in kitchens, the self-rimming stainless steel sink used in the Hobby Room is bold and sculptural. The tall, professional style faucet adds to the eye-catching look. Vessel-style sinks have a reputation for upgrading the look of even the simplest bath. Most require through-the-wall plumbing and add a splash of glamour to the simplest bath or powder room. The sinks and lavatories in the New American Home are uniquely appealing and contribute to the overall design success of the home.
first in, first out The Timberlake team has done its research. Based on buzz in the homebuilding industry – as well as Hastings’ background in geographic marketing – the evidence is sufficient to convince the company to invest in Las Vegas for the long term. The trigger point for adding to the center is when Timberlake Las Vegas grows to supply approximately 200 houses per month. And that shouldn’t be far off. Hastings’ reasoning is clear: Las Vegas, Phoenix, and Southern California were the first locales to experience the effects of the homebuilding crisis several years ago and, given generally accepted business principles, the first cities into the crisis will be the first to emerge from it.
Laundry room adjacent to Master Bedroom closet
Base microwave cabinet
eyewitness account
very well organized and very well executed throughout the process. They’ve done this before and it showed.”
Tyler Jones, a principal of Blue Heron, got a preview of Timberlake’s new Las Vegas direct capability when he worked with the company on the showhome’s cabinetry design and installation.
Jones describes his own team as “wide-eyed” as Blue Heron managers watched the Timberlake crew efficiently deliver and install the 11 rooms of cabinetry. Hastings points out the close proximity to the company’s Kingman plant allowed the Timberlake team to quickly and easily get any parts needed during the installation process – and the entire process was (not surprisingly) an opportunity to impress any onlookers with Timberlake’s service platform.
“We have more than 100 vendor partners on the New American Home, and I have to say Timberlake is one of the greatest companies we’ve worked with,” reports Jones. “The team was fantastic. They planned ahead, came out to the house to measure and then re-measure to make sure everything would be perfect. All of the cabinetry went into the house in a matter of a week. It was a tremendous effort,
The plan paid off. “We used The New American Home as the slingshot to plant us firmly in the Las Vegas market,” confesses Hastings. 26
portfolio 2009 for product specific information, see portfolio resources on page 48
“The general feeling among Las Vegas homebuilding observers is the recovery already has started in the area. By the end of 2009, we should be back to 2007 sales levels,” Hastings projects. “Of course, that number is still below the averages for Vegas in the last decade, but since housing prices are becoming reasonable again, the recovery is inevitable. “Within a year, we believe homebuilding for us in the Vegas area will double,” he says, and then adds with a smile, “or possibly even triple.” The odds are in Timberlake’s favor. What more can you ask in Las Vegas?
a Veritable artform
Of all the possible elements in a home, one would hardly think that the common kitchen sink or bathroom lavatory would rank very high on the design popularity chart. But have you noticed they have evolved in the last few years into something really spectacular? Sinks and lavatories are now veritable art forms, available in interesting shapes and fanciful materials. From chunky to free form shapes, they are often the design stars in kitchens and baths. While undermount sinks have been all the rage in kitchens, the self-rimming stainless steel sink used in the Hobby Room is bold and sculptural. The tall, professional style faucet adds to the eye-catching look. Vessel-style sinks have a reputation for upgrading the look of even the simplest bath. Most require through-the-wall plumbing and add a splash of glamour to the simplest bath or powder room. The sinks and lavatories in the New American Home are uniquely appealing and contribute to the overall design success of the home.
Turning your lifestyle Inside Out
turning your lifestyle inside out The climate is right for outdoor living.
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Turning your lifestyle Inside Out
turning your lifestyle inside out The climate is right for outdoor living.
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Turning your lifestyle Inside Out
he climate is right for outdoor living. The consumer climate, that is. The trend toward “the outdoor living room” continues across the country, not just in the contemporary desert living styles of the sun-drenched Las Vegas desert. Research by the National Association of Home Builders confirms that today’s homebuyers still put a high priority on outdoor features. A patio, porch or deck is preferred by nearly 80% of respondents. That puts outdoor features on par with kitchen islands and walk-in pantries, whirlpool tubs in the bath, and even dining rooms. Tyler Jones, principal with Blue Heron, concurs. Among Blue Heron’s homebuyers, the mostrequested custom features are roof terraces, outdoor living rooms and casitas.
Outdoor living areas
So let’s step outside and take a look at some trend-forward ideas to turn your design thinking inside out.
start with the big picture Art Danielian of Danielian Associates, architects for the project, had a clear vision of the possibilities for wide open living. “The plus of this site is that we have a half acre, that’s a lot of land,” Danielian points out. “The footprint of the home occupies about 50% of the site, and half the site is open space. We wanted to take advantage of every square inch of it.” There are outdoor vistas to enjoy on every level, from the basement courtyard to the pool area on the first floor to a rooftop sky deck facing the glittering Las Vegas Strip. And even when you’re inside, you’re outside. Observes Danielian, “We took a lot off effort… thinking about how each room is going to experience an immediate outdoor room.” For example, the great room features an 18foot glass door that opens onto the swimming pool. The basement entertainment room has a disappearing wall that opens into a courtyard.
Subterranean courtyard portfolio 2009 for product specific information, see portfolio resources on page 48
Koi pond and outdoor spa
Casita
T
Turning your lifestyle Inside Out
he climate is right for outdoor living. The consumer climate, that is. The trend toward “the outdoor living room” continues across the country, not just in the contemporary desert living styles of the sun-drenched Las Vegas desert. Research by the National Association of Home Builders confirms that today’s homebuyers still put a high priority on outdoor features. A patio, porch or deck is preferred by nearly 80% of respondents. That puts outdoor features on par with kitchen islands and walk-in pantries, whirlpool tubs in the bath, and even dining rooms. Tyler Jones, principal with Blue Heron, concurs. Among Blue Heron’s homebuyers, the mostrequested custom features are roof terraces, outdoor living rooms and casitas.
Outdoor living areas
So let’s step outside and take a look at some trend-forward ideas to turn your design thinking inside out.
start with the big picture Art Danielian of Danielian Associates, architects for the project, had a clear vision of the possibilities for wide open living. “The plus of this site is that we have a half acre, that’s a lot of land,” Danielian points out. “The footprint of the home occupies about 50% of the site, and half the site is open space. We wanted to take advantage of every square inch of it.” There are outdoor vistas to enjoy on every level, from the basement courtyard to the pool area on the first floor to a rooftop sky deck facing the glittering Las Vegas Strip. And even when you’re inside, you’re outside. Observes Danielian, “We took a lot off effort… thinking about how each room is going to experience an immediate outdoor room.” For example, the great room features an 18foot glass door that opens onto the swimming pool. The basement entertainment room has a disappearing wall that opens into a courtyard.
Subterranean courtyard portfolio 2009 for product specific information, see portfolio resources on page 48
Koi pond and outdoor spa
Casita
water, water everywhere
Climate control technology makes the sky deck virtually a 24/7/365 living space. A louvered roof lets revelers control the amount of sunshine by day and starlight by night, and being moisture sensitive can block out bad weather altogether.
Water features are always popular outdoor living focal points for their calming effect as well as entertainment opportunities. In the contemporary desert style of The New American Home, the water becomes an even more important design feature. Says architect Danielian, it’s because “in a desert environment you don’t really get enough of it.”
create a protected sanctuary In today’s busy world, homeowners are looking for an everyday escape. The master bedroom in this home is designed as a luxurious natural hideaway. In addition to the spa mentioned above, the bedroom opens onto a zen garden that features a curtain-enclosed casita that hides a lush bed. It’s the perfect spot to nap in the cool breezes or sleep under starlit skies.
The pool is at the center of the ground floor footprint, featuring a swim up bar and barbecue area. Entertainment value is just the beginning. The pool weaves through the floorplan. In fact, the “negative edge” design creates the illusion of water lapping at the edge of the rejuvenation room. This space, with two walls that open to the outdoors, is ideal for relaxing.
the green outdoors Anyone who loves the outdoors is asking a question right now: are you taking steps in this house design to preserve the environment you’re enjoying? Absolutely.
Tyler Jones favors the lavish spa just outside the master bedroom. It’s one link in a whole ecosystem of liquid tranquility. A peaceful waterfall drops into the spa, then follows on through a babbling brook of an open water channel to feed a striking weeping wall waterfall and fire feature in the sunken courtyard.
Blue Heron has long been considered a leader in green building. The New American Home is no exception. The home is oriented to the north, to protect it from the extreme heat that comes from the south and west. The water in the water features is recirculated for conservation and all landscaping plants were selected for their drought-resistance. The pool is heated with on-site (and cleverly hidden) solar panels, and designers traded pool chlorination for a more natural salt purification system.
on deck: fabulous views Certain homes can frame a picture-perfect view with a deck, and The New American Home is proof. Decks facing east and west survey the timeless beauty of the desert floor. To the north, the Las Vegas Strip appears, an entertaining view any time that turns absolutely spectacular at night.
Sky deck with climate-controlled louvered ceiling
outdoor design is wide open. Are you?
Decks grace every level, and the crowning glory is the sky deck high atop the home. Lee Lundquist, interior designer for the project calls it “Club Marquis.” With its night club styling, swivel chairs, fireplace and TV, it’s quite reminiscent of Las Vegas night club patios. It’s designed as a party spot with all the kitchen necessities for sharing a glass of wine and hors d’oeuvres while taking in the entrancing glitter of The Strip.
Homebuyers have spoken. Outdoor living is always in season — for parties or a private retreat, for long lazy afternoons and all-natural nightlife, for endless summers and momentary getaways. There are so many innovative ways to give any home a breath of fresh air with outdoor living design. Isn’t it time for you to come out and play?
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Swim up bar at night
3 3
water, water everywhere
Climate control technology makes the sky deck virtually a 24/7/365 living space. A louvered roof lets revelers control the amount of sunshine by day and starlight by night, and being moisture sensitive can block out bad weather altogether.
Water features are always popular outdoor living focal points for their calming effect as well as entertainment opportunities. In the contemporary desert style of The New American Home, the water becomes an even more important design feature. Says architect Danielian, it’s because “in a desert environment you don’t really get enough of it.”
create a protected sanctuary In today’s busy world, homeowners are looking for an everyday escape. The master bedroom in this home is designed as a luxurious natural hideaway. In addition to the spa mentioned above, the bedroom opens onto a zen garden that features a curtain-enclosed casita that hides a lush bed. It’s the perfect spot to nap in the cool breezes or sleep under starlit skies.
The pool is at the center of the ground floor footprint, featuring a swim up bar and barbecue area. Entertainment value is just the beginning. The pool weaves through the floorplan. In fact, the “negative edge” design creates the illusion of water lapping at the edge of the rejuvenation room. This space, with two walls that open to the outdoors, is ideal for relaxing.
the green outdoors Anyone who loves the outdoors is asking a question right now: are you taking steps in this house design to preserve the environment you’re enjoying? Absolutely.
Tyler Jones favors the lavish spa just outside the master bedroom. It’s one link in a whole ecosystem of liquid tranquility. A peaceful waterfall drops into the spa, then follows on through a babbling brook of an open water channel to feed a striking weeping wall waterfall and fire feature in the sunken courtyard.
Blue Heron has long been considered a leader in green building. The New American Home is no exception. The home is oriented to the north, to protect it from the extreme heat that comes from the south and west. The water in the water features is recirculated for conservation and all landscaping plants were selected for their drought-resistance. The pool is heated with on-site (and cleverly hidden) solar panels, and designers traded pool chlorination for a more natural salt purification system.
on deck: fabulous views Certain homes can frame a picture-perfect view with a deck, and The New American Home is proof. Decks facing east and west survey the timeless beauty of the desert floor. To the north, the Las Vegas Strip appears, an entertaining view any time that turns absolutely spectacular at night.
Sky deck with climate-controlled louvered ceiling
outdoor design is wide open. Are you?
Decks grace every level, and the crowning glory is the sky deck high atop the home. Lee Lundquist, interior designer for the project calls it “Club Marquis.” With its night club styling, swivel chairs, fireplace and TV, it’s quite reminiscent of Las Vegas night club patios. It’s designed as a party spot with all the kitchen necessities for sharing a glass of wine and hors d’oeuvres while taking in the entrancing glitter of The Strip.
Homebuyers have spoken. Outdoor living is always in season — for parties or a private retreat, for long lazy afternoons and all-natural nightlife, for endless summers and momentary getaways. There are so many innovative ways to give any home a breath of fresh air with outdoor living design. Isn’t it time for you to come out and play?
32
Swim up bar at night
3 3
Very Entertaining
Very entertaining You’re invited to a house party of ideas.
The ultimate entertainment space. That’s what Tyler Jones, principal of Blue Heron, developers of The New American Home 2009, says fully half of his buyers are seeking in a new home.
opens onto the spacious Great Room and the outdoor sites beyond, so the party can ramble throughout the house. The new story in this kitchen, says Connie Edwards, director of design for Timberlake Cabinetry, is the highly functional prep area. Bridging the main kitchen and the formal dining room, it provides more work area and keeps the messier cooking chores out of sight. The space is outfitted with its own convection steam oven, refrigerator, trash compactor, two sinks and a dishwasher, so it can keep up with twice the crowd, or simply keep prep and clean-up hidden. Adds Edwards, “Whether the homeowner is the chef or a catering staff is at work, this area is a real advantage.”
H
owever, these days, the face of entertaining is changing. It includes the faces of chic diners on a Saturday night dinner, jean-clad teenagers at Wii consoles, children enjoying birthday party crafts, Sunday football buddies watching the game, and neighbors sharing cocktails by the pool. Today’s home doesn’t feature an entertainment area anymore — it is an entertainment area. The New American Home has ideas in virtually every room that let homeowners define entertainment on their own terms.
You’ll also see hints of a developing trend in the dining room: glass-front cabinetry that creates a showcase for china and other collectibles. Says Timberlake’s Edwards, “I’m seeing more interest in china cabinets, even whole “china rooms” that allow homeowners to display and enjoy their collections every day.”
a new course in kitchens In The New American Home, the heart of entertaining is still the kitchen, a beautiful, welcoming place to gather and a gourmet food preparation area. A large snack area supported with cabinetry invites guests to enjoy the chefs at work and provides handsome storage resources. Within easy reach are professional-grade appliances with 42 cubic feet of separate refrigerator and freezer space, a 60-inch range top and a combination microwave convection oven. The kitchen 34
Recreation room bar
multi-use entertainment room The entertainment room on the lower level is one of the favorite features of Blue Heron’s Tyler Jones. “It’s a multi-purpose entertainment space/theater room,” he observes, because it brings together the opportunity for so many activities. “We didn’t want to dedicate the huge space to a single use.”
3 5
Very Entertaining
Very entertaining You’re invited to a house party of ideas.
The ultimate entertainment space. That’s what Tyler Jones, principal of Blue Heron, developers of The New American Home 2009, says fully half of his buyers are seeking in a new home.
opens onto the spacious Great Room and the outdoor sites beyond, so the party can ramble throughout the house. The new story in this kitchen, says Connie Edwards, director of design for Timberlake Cabinetry, is the highly functional prep area. Bridging the main kitchen and the formal dining room, it provides more work area and keeps the messier cooking chores out of sight. The space is outfitted with its own convection steam oven, refrigerator, trash compactor, two sinks and a dishwasher, so it can keep up with twice the crowd, or simply keep prep and clean-up hidden. Adds Edwards, “Whether the homeowner is the chef or a catering staff is at work, this area is a real advantage.”
H
owever, these days, the face of entertaining is changing. It includes the faces of chic diners on a Saturday night dinner, jean-clad teenagers at Wii consoles, children enjoying birthday party crafts, Sunday football buddies watching the game, and neighbors sharing cocktails by the pool. Today’s home doesn’t feature an entertainment area anymore — it is an entertainment area. The New American Home has ideas in virtually every room that let homeowners define entertainment on their own terms.
You’ll also see hints of a developing trend in the dining room: glass-front cabinetry that creates a showcase for china and other collectibles. Says Timberlake’s Edwards, “I’m seeing more interest in china cabinets, even whole “china rooms” that allow homeowners to display and enjoy their collections every day.”
a new course in kitchens In The New American Home, the heart of entertaining is still the kitchen, a beautiful, welcoming place to gather and a gourmet food preparation area. A large snack area supported with cabinetry invites guests to enjoy the chefs at work and provides handsome storage resources. Within easy reach are professional-grade appliances with 42 cubic feet of separate refrigerator and freezer space, a 60-inch range top and a combination microwave convection oven. The kitchen 34
Recreation room bar
multi-use entertainment room The entertainment room on the lower level is one of the favorite features of Blue Heron’s Tyler Jones. “It’s a multi-purpose entertainment space/theater room,” he observes, because it brings together the opportunity for so many activities. “We didn’t want to dedicate the huge space to a single use.”
3 5
Very Entertaining
It begins as a sophisticated gathering place, with a glamorous retro photo mural of Las Vegas on one wall and a full glass courtyard view on another. In classic Rat Pack tradition, the sleek, sophisticated bar area puts everything for hors d’oeuvres and libations close at hand, including sleek, contemporary cabinetry that features wine cubes, a sink, undercounter refrigerator and microwave drawer to make entertaining easy, while a trash compactor and dishwasher handle clean-up. Retro style then gives way to high-tech in seconds. Like a casino magic show, this lounge becomes a home theater for a blockbuster movie, videogame championship, or the big game. Says Jones, “You push a button… and the whole room transforms. The projector comes out, the screen drops down, the lights dim. When you walk into the room, you’d never know all this great technology is waiting.”
wine tasting room: The toast of Vegas Frank, Deano and Sammy may have been
Outdoor kitchen portfolio 2009 for product specific information, see portfolio resources on page 48
36
Entertainment room with built-in bar
sipping martinis in their era, but, today, wine has also earned star status. The wine cellar and tasting room are designed for the connoisseur who’s as serious about vintages as sharing them. In the cellar, there’s space for hundreds of bottles. Timberlake Cabinetry provides handsome display space in wine cubes and racks. The room is kept at the precise temperature and humidity requirements of proper wine storage. Now step through the chrome and glass doors into the tasting area. Savor a glass or two in the crisp, white gathering area overlooking water features in the courtyard.
think young: Recreation & hobby rooms House Architect, Art Danielian, of Danielian Associates, puts the need for entertainment space for young people best: “You’ve got to understand that there’s going to be a family here… which means kids, a growing family, probably teenagers.” The second floor recreation room features a pool table and bar-style seating, with the under-bar fridge,
Very Entertaining
It begins as a sophisticated gathering place, with a glamorous retro photo mural of Las Vegas on one wall and a full glass courtyard view on another. In classic Rat Pack tradition, the sleek, sophisticated bar area puts everything for hors d’oeuvres and libations close at hand, including sleek, contemporary cabinetry that features wine cubes, a sink, undercounter refrigerator and microwave drawer to make entertaining easy, while a trash compactor and dishwasher handle clean-up. Retro style then gives way to high-tech in seconds. Like a casino magic show, this lounge becomes a home theater for a blockbuster movie, videogame championship, or the big game. Says Jones, “You push a button… and the whole room transforms. The projector comes out, the screen drops down, the lights dim. When you walk into the room, you’d never know all this great technology is waiting.”
wine tasting room: The toast of Vegas Frank, Deano and Sammy may have been
Outdoor kitchen portfolio 2009 for product specific information, see portfolio resources on page 48
36
Entertainment room with built-in bar
sipping martinis in their era, but, today, wine has also earned star status. The wine cellar and tasting room are designed for the connoisseur who’s as serious about vintages as sharing them. In the cellar, there’s space for hundreds of bottles. Timberlake Cabinetry provides handsome display space in wine cubes and racks. The room is kept at the precise temperature and humidity requirements of proper wine storage. Now step through the chrome and glass doors into the tasting area. Savor a glass or two in the crisp, white gathering area overlooking water features in the courtyard.
think young: Recreation & hobby rooms House Architect, Art Danielian, of Danielian Associates, puts the need for entertainment space for young people best: “You’ve got to understand that there’s going to be a family here… which means kids, a growing family, probably teenagers.” The second floor recreation room features a pool table and bar-style seating, with the under-bar fridge,
microwave drawer, and other kitchen essentials needed for round-the-clock snacking. Grown-ups like to play, too, and the Timberlake winecubes showcase their favorite vintages. The hobby room is a great space for kids’ parties. With yards of workspace and cabinetry for storage, it’s the ultimate play space for busy little hands.
come out and play In a city that boasts 340 days of sunshine a year, outdoor entertaining is always in style. Poolside areas, a swim-up bar, a 12-person Jacuzzi, fire pits, waterfalls and decks or courtyards off virtually every room are a natural for large and small gatherings. You can read more about those in our outdoor living article on page 28 in this issue of Portfolio. For those of us in climates where the fun has to be indoors more of the year, there’s still a year-round bit of inspiration: plenty of glass open to the outdoor views – if not the elements.
Recreation room bar
Wine cellar portfolio 2009 for product specific information, see portfolio resources on page 48
Prep area
Outdoor dining area
Hobby room
3 9
microwave drawer, and other kitchen essentials needed for round-the-clock snacking. Grown-ups like to play, too, and the Timberlake winecubes showcase their favorite vintages. The hobby room is a great space for kids’ parties. With yards of workspace and cabinetry for storage, it’s the ultimate play space for busy little hands.
come out and play In a city that boasts 340 days of sunshine a year, outdoor entertaining is always in style. Poolside areas, a swim-up bar, a 12-person Jacuzzi, fire pits, waterfalls and decks or courtyards off virtually every room are a natural for large and small gatherings. You can read more about those in our outdoor living article on page 28 in this issue of Portfolio. For those of us in climates where the fun has to be indoors more of the year, there’s still a year-round bit of inspiration: plenty of glass open to the outdoor views – if not the elements.
Recreation room bar
Wine cellar portfolio 2009 for product specific information, see portfolio resources on page 48
Prep area
Outdoor dining area
Hobby room
3 9
A hard-working Home Office
a Hard-Working home office
Setting the perfect scene for optimum creativity and production. Home offices have become a common occurrence in recent years, with 71 percent of homebuyers saying that a home office is a desirable or essential/must have area in the home, according to a NAHB Consumer Preferences survey.
Home office with dual workspace
Whether the office space in The New American Home 2009 is used in traditional nine to five fashion, or for home-based endeavors, it’s all about the details…and about making it easy for those at work to attend to the tasks at hand. It’s also a space designed to inspire creativity, through internal aesthetics, as well as a fabulous park view. While housed all in one room, the office is designed for two, with two distinctly separate workstations that complement one another. Both stations offer exceptional storage and organizational elements through built-in cabinetry. A shorter row of wall cabinets creates a strong horizontal line, and allows ample space above for artwork. The cabinet height contributes to ease of use because shelves are easier to reach than taller options. Open spaces at the ends of the cabinet run allow for open storage or serve as a place to display vertical artwork. To maintain a sophisticated continuity, the cabinetry in the office matches the cabinetry throughout the home.
With escalating gas prices, home offices became even more important for some in 2008, as many employers offered telecommuting arrangements to help ease employees’ financial burdens, as well as to aid in energy conservation. A study from IDC, a premier research firm, indicated in 2005 that more than 33 million U.S. households had home offices; IDC predicts that number will grow to close to 40 million by the end of 2009. By some calculations, it is estimated that 4.2 million Americans work full-time exclusively from home (a nearly 100 percent increase from 1990), while some 20 million do it part-time.
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The office features wood floors, which make use of reclaimed lumber. And there is also a private bath and walk-in closet in the office, enabling the room to double as a fifth bedroom if needed.
4 1
A hard-working Home Office
a Hard-Working home office
Setting the perfect scene for optimum creativity and production. Home offices have become a common occurrence in recent years, with 71 percent of homebuyers saying that a home office is a desirable or essential/must have area in the home, according to a NAHB Consumer Preferences survey.
Home office with dual workspace
Whether the office space in The New American Home 2009 is used in traditional nine to five fashion, or for home-based endeavors, it’s all about the details…and about making it easy for those at work to attend to the tasks at hand. It’s also a space designed to inspire creativity, through internal aesthetics, as well as a fabulous park view. While housed all in one room, the office is designed for two, with two distinctly separate workstations that complement one another. Both stations offer exceptional storage and organizational elements through built-in cabinetry. A shorter row of wall cabinets creates a strong horizontal line, and allows ample space above for artwork. The cabinet height contributes to ease of use because shelves are easier to reach than taller options. Open spaces at the ends of the cabinet run allow for open storage or serve as a place to display vertical artwork. To maintain a sophisticated continuity, the cabinetry in the office matches the cabinetry throughout the home.
With escalating gas prices, home offices became even more important for some in 2008, as many employers offered telecommuting arrangements to help ease employees’ financial burdens, as well as to aid in energy conservation. A study from IDC, a premier research firm, indicated in 2005 that more than 33 million U.S. households had home offices; IDC predicts that number will grow to close to 40 million by the end of 2009. By some calculations, it is estimated that 4.2 million Americans work full-time exclusively from home (a nearly 100 percent increase from 1990), while some 20 million do it part-time.
40
The office features wood floors, which make use of reclaimed lumber. And there is also a private bath and walk-in closet in the office, enabling the room to double as a fifth bedroom if needed.
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Peace from the Ground Up
peace from the Ground up Can builders woo increasingly stress-filled customers?
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Peace from the Ground Up
peace from the Ground up Can builders woo increasingly stress-filled customers?
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“Simplicity is the ultimate sophistication,” Italian artist and inventor Leonardo da Vinci once said.
H
e easily could have added it’s the consummate stress antidote, according to research on modern home design and how it unclutters busy lives physically and psychologically.
“I think the contemporary style is a wonderful match for our high-stress lifestyles today,” agrees Connie Edwards, director of design for Timberlake Cabinetry, whose design team helped furnish the luxurious 2009 New American Home with contemporary, desert-inspired cabinets. “Coming home to a cleaner, simpler environment is inevitably stress-reducing,” she says. “On the other hand, if your home is designed and decorated in an ornate style, it’s not as calming. From a designer’s standpoint, creating a calm environment comes from achieving a clean look, using strong horizontal lines, and establishing a simplicity of design.” Edwards points to the hobby room, for example, in the Las Vegas showhome. “The homeowners can use the space to help organize their lives,” says Edwards. “If you look at the big picture, the contemporary design encourages them to take on hobbies that in turn bring balance to their lives. They also can use the entertainment and other recreational rooms to reroute their energies into activities that relieve stress.” According to the American Psychological Association’s annual “Stress in America” poll, nearly half of Americans admit their stress levels increased in 2008. One-third of those surveyed even report “extreme” levels of stress. And the symptoms aren’t just sleepless nights; the response to stress often is overtly physical. In fact, more than three out of five doctor visits can be linked to stress-related problems, says the Foundation for Integrated Research in Mental Health. 44
portfolio 2009 for product specific information, see portfolio resources on page 48
Hobby room with built-in gift wrapping center
“Simplicity is the ultimate sophistication,” Italian artist and inventor Leonardo da Vinci once said.
H
e easily could have added it’s the consummate stress antidote, according to research on modern home design and how it unclutters busy lives physically and psychologically.
“I think the contemporary style is a wonderful match for our high-stress lifestyles today,” agrees Connie Edwards, director of design for Timberlake Cabinetry, whose design team helped furnish the luxurious 2009 New American Home with contemporary, desert-inspired cabinets. “Coming home to a cleaner, simpler environment is inevitably stress-reducing,” she says. “On the other hand, if your home is designed and decorated in an ornate style, it’s not as calming. From a designer’s standpoint, creating a calm environment comes from achieving a clean look, using strong horizontal lines, and establishing a simplicity of design.” Edwards points to the hobby room, for example, in the Las Vegas showhome. “The homeowners can use the space to help organize their lives,” says Edwards. “If you look at the big picture, the contemporary design encourages them to take on hobbies that in turn bring balance to their lives. They also can use the entertainment and other recreational rooms to reroute their energies into activities that relieve stress.” According to the American Psychological Association’s annual “Stress in America” poll, nearly half of Americans admit their stress levels increased in 2008. One-third of those surveyed even report “extreme” levels of stress. And the symptoms aren’t just sleepless nights; the response to stress often is overtly physical. In fact, more than three out of five doctor visits can be linked to stress-related problems, says the Foundation for Integrated Research in Mental Health. 44
portfolio 2009 for product specific information, see portfolio resources on page 48
Hobby room with built-in gift wrapping center
Not surprising? Given the 21st-century demands of the workplace and the family – and a particularly painful economic picture – the rising stress quotient is predictable.
square feet of luxurious living space. “We wanted a seamless house,” explains project architect Art Danielian, of Danielian Associates, in an HGTV interview. “When you walk in, you’re able to see through the house, to the ever-expanding vistas.”
The surprise, however, may be in the fix – and the critical part homebuilders can play in it.
taking the long view
Beyond Danielian’s relaxing panoramic views are the naturally stress-relieving colors and textures of The New American Home. Timberlake’s Yellowstone cherry cabinetry, for instance, with its simple, modern design, is an ideal addition to the kitchen, home office, hobby room, and other spaces throughout the house.
From home spas, wine-tasting rooms, get-awayfrom-it-all multimedia rooms, outdoor courtyards, and cigar rooms to energy-efficient mood lighting, strategically positioned fireplaces, and a technology infrastructure designed for today’s home electronics, the structural remedies to stress overload are virtually unlimited.
“The contemporary cabinet style is very clean, not ornate,” says Tyler Jones, builder Blue Heron’s principal who oversaw the project. “The Timberlake team worked perfectly within the modern aesthetic we’d established, coming up with intricate solutions for each room with cabinetry.”
One study of 10,000 home buyers reported in Big Builder magazine revealed that homeowners spend 10 minutes a day, or 60 hours a year, looking for misplaced items. These buyers necessarily value stress-relieving features in their homes, so much so that they look for homes that help them become more organized.
The wafting neutral white sheers canopying an outdoor bed and the romantic placement of contemporary lighting fixtures indoors and out add to the tension-free rhythm of the home.
Even site selection is part of the discussion. With uncertain gas prices and shrinking time for commutes, homebuyers de-stress simply by living nearer to their jobs and the activities they enjoy most. The New American Home, for instance, is located in an established yet architecturally diverse neighborhood just minutes from the Las Vegas Strip to the north and a quick jaunt to an outdoorsman’s utopia to the south.
favorite spaces While many builders may hesitate to devote an entire room to the pursuit of stress relief, as the New American Home does with its rejuvenation room, some designers believe elements of the style can be incorporated into homes at various price levels. Simply bringing in earthy elements – stone fixtures, plants, water features, natural lighting, neutral colors – is affordable and accessible to nearly everyone.
In the showhome, the rejuvenation room offers the pinnacle of stress relief for the homeowner. The room’s simple design includes cool-white walls, naturally textured furnishings, classic sculpture, and, yes, open space. The stress-reducing clincher? The room overlooks a placid pool. With long views across the glassy water – or, for that matter, across the sumptuous subterranean courtyard, the lavish living room, or even the glorious desert – homeowners earn instant psychological relief. One vignette melts into another, with no visual interruptions, only a pure line of sight to a very distant vanishing point, within or beyond the more than 8,000
46
In her book The Stress-Free Home: Beautiful Interiors for Serenity and Harmonious Living, architecture columnist and House and Garden magazine writer Jackie Craven offers step-bystep instructions: “When life becomes too busy and too complicated, it is time to simplify your home décor. Clear away the clutter that rattles at your nerves. Choose uncomplicated patterns and neutral colors: cream, pearl gray, and dusty pastels. Use simple shapes and straight lines to create a sense of order and direction. Combine
light, neutral colors with the golden tones of natural wood. You will begin to feel a sense of freedom simply by creating clean, open spaces.” Architect Danielian admits the rejuvenation room in the showhome is his favorite: “I work a lot of hours, so I’d enjoy the rejuvenation room. After that, I’d retreat to the wine cellar and have a glass of wine. On the weekends, I’d be watching a football game in the entertainment room.” Danielian Associates’ senior associate Joe Digrado, the lead designer of The New American Home, adds that the relatively small, 14-feet-by14-feet rejuvenation room is part of a larger relaxation area that grows from the master bedroom. “The entire area is designed as a retreat for the master,” he explains, “and it really can be anything you want, a place to get away from it all.” The design flows from the master bedroom to the master zen garden and koi pond, then over a bridge that leads to an outdoor bedroom. The pool is another one of the architect’s pet projects. An integral part of the tranquil continuity found in the house’s layout, the body of water edges easily into adjacent rooms, promising spectacular reflections day and night wherever the homeowner is relaxing. The New American Home’s design purposefully makes the pool part of the entire house, with a water line that’s nearly flush with the floor in some areas, giving the impression that it all exists on a single, peaceful plane, especially near the rejuvenation room. “It’s more than just architecture,” says Danielian. “It’s almost a piece of art.” Stressed-out homeowners surely would agree.
Not surprising? Given the 21st-century demands of the workplace and the family – and a particularly painful economic picture – the rising stress quotient is predictable.
square feet of luxurious living space. “We wanted a seamless house,” explains project architect Art Danielian, of Danielian Associates, in an HGTV interview. “When you walk in, you’re able to see through the house, to the ever-expanding vistas.”
The surprise, however, may be in the fix – and the critical part homebuilders can play in it.
taking the long view
Beyond Danielian’s relaxing panoramic views are the naturally stress-relieving colors and textures of The New American Home. Timberlake’s Yellowstone cherry cabinetry, for instance, with its simple, modern design, is an ideal addition to the kitchen, home office, hobby room, and other spaces throughout the house.
From home spas, wine-tasting rooms, get-awayfrom-it-all multimedia rooms, outdoor courtyards, and cigar rooms to energy-efficient mood lighting, strategically positioned fireplaces, and a technology infrastructure designed for today’s home electronics, the structural remedies to stress overload are virtually unlimited.
“The contemporary cabinet style is very clean, not ornate,” says Tyler Jones, builder Blue Heron’s principal who oversaw the project. “The Timberlake team worked perfectly within the modern aesthetic we’d established, coming up with intricate solutions for each room with cabinetry.”
One study of 10,000 home buyers reported in Big Builder magazine revealed that homeowners spend 10 minutes a day, or 60 hours a year, looking for misplaced items. These buyers necessarily value stress-relieving features in their homes, so much so that they look for homes that help them become more organized.
The wafting neutral white sheers canopying an outdoor bed and the romantic placement of contemporary lighting fixtures indoors and out add to the tension-free rhythm of the home.
Even site selection is part of the discussion. With uncertain gas prices and shrinking time for commutes, homebuyers de-stress simply by living nearer to their jobs and the activities they enjoy most. The New American Home, for instance, is located in an established yet architecturally diverse neighborhood just minutes from the Las Vegas Strip to the north and a quick jaunt to an outdoorsman’s utopia to the south.
favorite spaces While many builders may hesitate to devote an entire room to the pursuit of stress relief, as the New American Home does with its rejuvenation room, some designers believe elements of the style can be incorporated into homes at various price levels. Simply bringing in earthy elements – stone fixtures, plants, water features, natural lighting, neutral colors – is affordable and accessible to nearly everyone.
In the showhome, the rejuvenation room offers the pinnacle of stress relief for the homeowner. The room’s simple design includes cool-white walls, naturally textured furnishings, classic sculpture, and, yes, open space. The stress-reducing clincher? The room overlooks a placid pool. With long views across the glassy water – or, for that matter, across the sumptuous subterranean courtyard, the lavish living room, or even the glorious desert – homeowners earn instant psychological relief. One vignette melts into another, with no visual interruptions, only a pure line of sight to a very distant vanishing point, within or beyond the more than 8,000
46
In her book The Stress-Free Home: Beautiful Interiors for Serenity and Harmonious Living, architecture columnist and House and Garden magazine writer Jackie Craven offers step-bystep instructions: “When life becomes too busy and too complicated, it is time to simplify your home décor. Clear away the clutter that rattles at your nerves. Choose uncomplicated patterns and neutral colors: cream, pearl gray, and dusty pastels. Use simple shapes and straight lines to create a sense of order and direction. Combine
light, neutral colors with the golden tones of natural wood. You will begin to feel a sense of freedom simply by creating clean, open spaces.” Architect Danielian admits the rejuvenation room in the showhome is his favorite: “I work a lot of hours, so I’d enjoy the rejuvenation room. After that, I’d retreat to the wine cellar and have a glass of wine. On the weekends, I’d be watching a football game in the entertainment room.” Danielian Associates’ senior associate Joe Digrado, the lead designer of The New American Home, adds that the relatively small, 14-feet-by14-feet rejuvenation room is part of a larger relaxation area that grows from the master bedroom. “The entire area is designed as a retreat for the master,” he explains, “and it really can be anything you want, a place to get away from it all.” The design flows from the master bedroom to the master zen garden and koi pond, then over a bridge that leads to an outdoor bedroom. The pool is another one of the architect’s pet projects. An integral part of the tranquil continuity found in the house’s layout, the body of water edges easily into adjacent rooms, promising spectacular reflections day and night wherever the homeowner is relaxing. The New American Home’s design purposefully makes the pool part of the entire house, with a water line that’s nearly flush with the floor in some areas, giving the impression that it all exists on a single, peaceful plane, especially near the rejuvenation room. “It’s more than just architecture,” says Danielian. “It’s almost a piece of art.” Stressed-out homeowners surely would agree.
Portfolio® Resources
The New American Home 2009
Desert Design redefined
pages 10 ~ 11
pages 26 ~ 27
pages 36 ~ 37
pages 02 ~ 03
A hard-working Home Office pages 40 ~ 41
las vegas, nevada size 8816 sq. ft. under roof design Desert Contemporary project A home that addresses trends predominant in architecture today— contemporary living, green practices and indoor/outdoor living. Both an elegant venue for lavish entertaining and a quiet haven for personal refuge.
MAIN PHOTO
Kitchen
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel The design intention is to reflect the architecture of the home; strong horizontal and vertical elements, contrasting and complimentary materials, and open spaces. The floating shelves are constructed from tall plain columns. The entire home is outfitted with identical cabinetry door style and finish to create a sophisticated, contemporary look throughout.
TOP FAR LEFT
BOTTOM RIGHT
Morning Kitchen
Service Room/Laundry
Entertainment Room
hardware: Bar Pull Satin Nickel
hardware: Bar Pull Satin Nickel
hardware: Pyramid Knob Satin Nickel
The Morning Kitchen keeps convenience close at hand, featuring a recessed coffee maker and Base Microwave Cabinet with drawer style microwave.
Cabinets in the Service Room/Laundry over washer/dryer are blocked forward.
The Entertainment Room Bar area features cabinetry with amenities that make entertaining easy.
cabinets: Yellowstone® Cherry Chocolate Glaze
Thrive on the Other Side pages 18 ~ 19
cabinets: Yellowstone® Cherry Chocolate Glaze
TOP NEAR LEFT
Recreation Room
cabinets: Yellowstone® Cherry Chocolate Glaze Several areas of the home feature the Base Microwave Cabinet. Shown here in the Recreation Room Bar area.
cabinets: Yellowstone® Cherry Chocolate Glaze
cabinets: Yellowstone® Cherry Chocolate Glaze
Shelving created by using tall plain columns horizontally with inset lighting, reflect the home’s modern architecture through use of linear elements.
hardware: Bar Pull Satin Nickel
FAR RIGHT
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel The kitchen features many interior storage solutions, including Base Pot and Pan Organizer, 4 Drawer Base Cabinet with factory installed Spice Drawer Insert and 4 Drawer Base Cabinet with factory installed Knife Section Cutting Center.
The Formal Dining Room features a China Display Area. Cabinets were installed with Hafele’ legs for a contemporary look. This unit is made from increased depth wall cabinets and is ideal for showcasing china or other collectibles.
Where Service is a Sure Bet pages 24 ~ 25
Hobby Room
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel The Hobby Room doubles as a laundry and features a variety of interior storage elements.
Very Entertaining pages 34 ~ 35
TOP LEFT
Recreation Room
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Eclipse Knob Satin Nickel The Recreation Room Bar area showcases Wine Storage Cabinets, a Base Microwave Cabinet with drawer style microwave and features Grid Glass cabinet door inserts.
LEFT
credits
48
photography: Jeff A. Davis Jeff Davis Photography Dallas, Texas photo styling: Henry B. Frey flourish, Inc. Cleveland, Ohio
Kitchen
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel The island is hard-working on the business side and loaded with storage on the back side. It has a roll out tray divider, stainless steel tilt out tray, push-button disposal switch, access to plumbing and electricity in the center and pop-up outlets in the top.
cabinets: Yellowstone® Cherry Chocolate Glaze
Recreation Room
cabinets: Yellowstone® Cherry Chocolate Glaze
hardware: Bar Pull Satin Nickel
hardware: Eclipse Knob Satin Nickel
Deep Pot & Pan and extra pantry storage surround the coffee maker. The change in cabinet height adds interest and work center variation.
The Recreation Room Bar area features Wine Storage Cabinets, a Base Microwave Cabinet with drawer style microwave and glass shelves.
The home office features exceptional storage and organizational elements. Open spaces at the ends of the cabinets allow for open storage or serve as a place to display vertical artwork.
BOTTOM RIGHT
Two distinctly separate work stations do double duty, allowing for efficient functionality.
Peace from the Ground Up pages 44 ~ 45
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel Cabinetry provides handsome display space for hundreds of bottles in wine cubes and racks.
BOTTOM RIGHT
TOP NEAR RIGHT
Hobby Room
The Prep Area also provides extra pantry and equipment storage. Handsome 18" square doors add an interesting change.
Kitchen
TOP LEFT
Wine Cellar
hardware: Bar Pull Satin Nickel
LEFT
hardware: Bar Pull Satin Nickel
BOTTOM FAR LEFT
cabinets: Yellowstone® Cherry Chocolate Glaze
LEFT
cabinets: Yellowstone® Cherry Chocolate Glaze
Floating wall cabinets create a strong horizontal line for a contemporary look, and allow for ample space above for artwork.
Prep Area
pages 08 ~ 09
Home Office
BOTTOM LEFT
Kitchen
Formal Dining/China Storage Area
Kitchen
pages 38 ~ 39
hardware: Eclipse Knob Satin Nickel
hardware: Bar Pull Satin Nickel
BOTTOM RIGHT
cabinets: Yellowstone® Cherry Chocolate Glaze
BOTTOM NEAR RIGHT
pages 06 ~ 07
subscriptions For your complimentary subscription to Portfolio® magazine please email your request to: editor@timberlake.com
TOP LEFT
BOTTOM RIGHT
Hobby Room
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel The Hobby Room doubles as a laundry and features a variety of interior storage elements.
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel The Hobby Room features a gift wrapping station constructed of a Shelf Under Cabinet Organizer, fillers and outsourced wooden dowels.
Portfolio® Resources
The New American Home 2009
Desert Design redefined
pages 10 ~ 11
pages 26 ~ 27
pages 36 ~ 37
pages 02 ~ 03
A hard-working Home Office pages 40 ~ 41
las vegas, nevada size 8816 sq. ft. under roof design Desert Contemporary project A home that addresses trends predominant in architecture today— contemporary living, green practices and indoor/outdoor living. Both an elegant venue for lavish entertaining and a quiet haven for personal refuge.
MAIN PHOTO
Kitchen
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel The design intention is to reflect the architecture of the home; strong horizontal and vertical elements, contrasting and complimentary materials, and open spaces. The floating shelves are constructed from tall plain columns. The entire home is outfitted with identical cabinetry door style and finish to create a sophisticated, contemporary look throughout.
TOP FAR LEFT
BOTTOM RIGHT
Morning Kitchen
Service Room/Laundry
Entertainment Room
hardware: Bar Pull Satin Nickel
hardware: Bar Pull Satin Nickel
hardware: Pyramid Knob Satin Nickel
The Morning Kitchen keeps convenience close at hand, featuring a recessed coffee maker and Base Microwave Cabinet with drawer style microwave.
Cabinets in the Service Room/Laundry over washer/dryer are blocked forward.
The Entertainment Room Bar area features cabinetry with amenities that make entertaining easy.
cabinets: Yellowstone® Cherry Chocolate Glaze
Thrive on the Other Side pages 18 ~ 19
cabinets: Yellowstone® Cherry Chocolate Glaze
TOP NEAR LEFT
Recreation Room
cabinets: Yellowstone® Cherry Chocolate Glaze Several areas of the home feature the Base Microwave Cabinet. Shown here in the Recreation Room Bar area.
cabinets: Yellowstone® Cherry Chocolate Glaze
cabinets: Yellowstone® Cherry Chocolate Glaze
Shelving created by using tall plain columns horizontally with inset lighting, reflect the home’s modern architecture through use of linear elements.
hardware: Bar Pull Satin Nickel
FAR RIGHT
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel The kitchen features many interior storage solutions, including Base Pot and Pan Organizer, 4 Drawer Base Cabinet with factory installed Spice Drawer Insert and 4 Drawer Base Cabinet with factory installed Knife Section Cutting Center.
The Formal Dining Room features a China Display Area. Cabinets were installed with Hafele’ legs for a contemporary look. This unit is made from increased depth wall cabinets and is ideal for showcasing china or other collectibles.
Where Service is a Sure Bet pages 24 ~ 25
Hobby Room
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel The Hobby Room doubles as a laundry and features a variety of interior storage elements.
Very Entertaining pages 34 ~ 35
TOP LEFT
Recreation Room
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Eclipse Knob Satin Nickel The Recreation Room Bar area showcases Wine Storage Cabinets, a Base Microwave Cabinet with drawer style microwave and features Grid Glass cabinet door inserts.
LEFT
credits
48
photography: Jeff A. Davis Jeff Davis Photography Dallas, Texas photo styling: Henry B. Frey flourish, Inc. Cleveland, Ohio
Kitchen
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel The island is hard-working on the business side and loaded with storage on the back side. It has a roll out tray divider, stainless steel tilt out tray, push-button disposal switch, access to plumbing and electricity in the center and pop-up outlets in the top.
cabinets: Yellowstone® Cherry Chocolate Glaze
Recreation Room
cabinets: Yellowstone® Cherry Chocolate Glaze
hardware: Bar Pull Satin Nickel
hardware: Eclipse Knob Satin Nickel
Deep Pot & Pan and extra pantry storage surround the coffee maker. The change in cabinet height adds interest and work center variation.
The Recreation Room Bar area features Wine Storage Cabinets, a Base Microwave Cabinet with drawer style microwave and glass shelves.
The home office features exceptional storage and organizational elements. Open spaces at the ends of the cabinets allow for open storage or serve as a place to display vertical artwork.
BOTTOM RIGHT
Two distinctly separate work stations do double duty, allowing for efficient functionality.
Peace from the Ground Up pages 44 ~ 45
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel Cabinetry provides handsome display space for hundreds of bottles in wine cubes and racks.
BOTTOM RIGHT
TOP NEAR RIGHT
Hobby Room
The Prep Area also provides extra pantry and equipment storage. Handsome 18" square doors add an interesting change.
Kitchen
TOP LEFT
Wine Cellar
hardware: Bar Pull Satin Nickel
LEFT
hardware: Bar Pull Satin Nickel
BOTTOM FAR LEFT
cabinets: Yellowstone® Cherry Chocolate Glaze
LEFT
cabinets: Yellowstone® Cherry Chocolate Glaze
Floating wall cabinets create a strong horizontal line for a contemporary look, and allow for ample space above for artwork.
Prep Area
pages 08 ~ 09
Home Office
BOTTOM LEFT
Kitchen
Formal Dining/China Storage Area
Kitchen
pages 38 ~ 39
hardware: Eclipse Knob Satin Nickel
hardware: Bar Pull Satin Nickel
BOTTOM RIGHT
cabinets: Yellowstone® Cherry Chocolate Glaze
BOTTOM NEAR RIGHT
pages 06 ~ 07
subscriptions For your complimentary subscription to Portfolio® magazine please email your request to: editor@timberlake.com
TOP LEFT
BOTTOM RIGHT
Hobby Room
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel The Hobby Room doubles as a laundry and features a variety of interior storage elements.
cabinets: Yellowstone® Cherry Chocolate Glaze hardware: Bar Pull Satin Nickel The Hobby Room features a gift wrapping station constructed of a Shelf Under Cabinet Organizer, fillers and outsourced wooden dowels.
P.O. Box 1980 Winchester, VA 22604 www.timberlake.com Š 2009 American Woodmark Corporation | 01/09 TBL99274 12M