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Issue 12 | February 2014

Momofuku Toronto combines Asian influence with New York energy and local Toronto flavors Dubai Municipality reveals new ‘Green Building Codes From the forest and for the forest: The Södra Group Timber! Are We Out on a Limb? What’s In A Name? PLUS Timber industry news, new products, exhibition previews and listings and more

A N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I February L I T Y2014|| TECHNOLOGY


modified wood by Accsys Technologies


WOOD WITHOUT COMPROMISE Created from sustainably sourced wood and completely non-toxic, Accoya® is a revolution in wood technology:

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2 | February 2014

ACCOYA® and the Trimarque Device are registered trademarks owned by Titan Wood Limited, a wholly owned subsidiary of Accsys Technologies PLC, and may not be used or reproduced without written permission.

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Editor’s comment Cover Image: The Chorus, Downtown Dubai Image © Emaar

Welcome to the first issue of 2014 and we start the year as we mean to go on. We have added a new section - Wood Works - to the magazine where we plan to feature unique and quirky everyday products that feature the beautiful use of timber. It was only fitting that we covered the ‘iTree’ possibly the world’s biggest iPhone dock in this issue. With special speakers hidden at the back for a minimal look, the iTree uses a hollowed-out tree trunk as a resonant body and the wall as

Issue 12 | FEBRUARY 2014

a reflector. On the cover, you will find the leading Korean sculptor Jaeyho Lee’s ‘Chorus’ - the

Timber Design & Technology Magazine

at a majestic height of 15 meters, in front of the Vida Downtown Dubai, on Mohammed Bin Rashid

Director Andy MacGregor +971 55 849 1574 Marketing Director Eric Hammond +971 4 455 8400 International Sales Director James Hamilton Editor Tony Smith International Correspondent Eamonn Ennis +91 98676 54952 International Representatives Rabia Alga AntExpo Org. | Turkey +90 216 541 0390 Elias Aggelopoulos Med Expo | Greece +30 210 2931011 Timber Design & Technology is published 6 times a year

newest masterpiece sculpture introduced by Emaar Properties in Downtown Dubai. Standing tall Boulevard, one of the world’s vibrant boulevards stretching along 3.5 km, Chorus has been sculpted using 3.4 tonnes of steel and 7.6 tonnes of wood. I had the pleasure to attend a seminar at the Big 5 Dubai last November where the Dubai Municipality revealed a revised version of its ‘Green Building Codes’, which enforce a number of construction and operational specifications that are meant to make buildings more sustainable and efficient. Following on from that seminar, our sustainability feature takes a closer look at the new mandatory regulations, which came into effect on January 1, 2014. Currently, there are 40 buildings in Dubai that are being developed in line with the new Green Building Codes, with 2 that have already been completed and certified. The rationale for the move was to demonstrate global leadership, enhance Dubai’s competitiveness, improve Dubai’s resilience and livability, improve construction standards, and anticipate regulatory integration. Given the global nature of the timber trade, it is not uncommon for issues to arise on account of the fact that one species of timber can often have multiple names, while others may have been prescribed names, which actually belong to an entirely different species. As such, we take a look at some examples and ask whether this really matters or not. The conclusion that one can draw is that the naming of timber species for commercial purposes is not that important, as long as both buyer and seller have a mutual understanding. Similarly, perhaps there is no real harm in prescribing alternative names to timber species as a means of bolstering their marketability - provided they are not too far-fetched. Whatever the consensus, what is most important is that the buyer and seller are both fully aware. The upcoming Dubai WoodShow will feature, for the first time, a Swedish Wood pavilion. In this issue, we profile the Södra Group, an economic association with a membership base of 51,000 forest owners in southern Sweden. With an aim to secure markets for its members’ forest products and contribute to the profitability of their forestry, the Södra Group today has four business areas, which collectively purchase and process the members’ forest raw materials into pulp, sawn timber, interior wood products and energy. As always, I would like to encourage you to log on to the website - - for the latest updates and please get in touch if you have any suggestions for subjects we should consider covering.

by Citrus Media Group (powered by WillyMac Associates FZ LLC) Level 14, Boulevard Plaza - Tower One, Emaar Boulevard, Downtown Dubai, PO Box 334155, Dubai, UAE

is designed by UC Design Pvt. Ltd. and is printed by MASAR Printing Press Great care is taken to ensure the accuracy of the contents of Timber Design & Technology but the publishers accept no responsibility for any errors or omissions. All contents are © 2013 Citrus Media Group and may not be reproduced in any form without prior consent. Letters and readers’ contributions may be edited at our discretion.

February 2014 |


The leading timber supplier in the Middle East

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4 | February 2014



Dubai Municipality reveals new ‘Green Building Codes’

40 Dubai buildings already under new building code guidelines

16 MARKET REPORT Forest Products Annual Market Review 2012 - 2013 highlights the importance of forests


Wood - the basis for a third industrial revolution

22 ANALYSIS Timber! Are we out on a limb?

A forest-management primer for building responsibly with wood

26 the source From the forest and for the forest: The Södra Group


32 design & décor Momofuku Toronto combines Asian influence with New York energy and local Toronto flavors

Wood, steel, concrete and glass combine to reflect the richness of the food, and the ‘rawness’ of Momofuku’s style

42 comment What’s in a name?

46 TECHNOLOGY GlaxoSmithKline building wins award for ‘Innovation in Architecture’

A wooden building with an unparalleled signature in Québec

P32 PLUS p7 Latest News

50 wood works The iTree by KMKG Studio: Nature’s soothing music

p52 Showtime February 2014 |


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Read all the past issues and updated news at our website 6 | February 2014



Emaar unveils Korean sculptor Jaeyho Lee’s 15m high ‘Chorus’ on Mohammed Bin Rashid Boulevard characteristics of each individual element in the group and how they integrate into the shape of the whole structure, while upholding their individual, original qualities. Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: “One of the fast-evolving cultural hubs of the region, Downtown Dubai is enhancing the artistic identity of the city with compelling works of art by accomplished artists from around the world. Chorus is a perfect testament to the multicultural identity of Dubai and the community, and will be another aesthetic attraction on Mohammed Bin Rashid Boulevard.” Jaeyho Lee said: “I am honored to present Chorus in Downtown Image © Emaar

Dubai, where people from all over the world gather. My work reflects the spirit of togetherness and the emotions behind this

At a majestic height of 15 meters, Jaeyho Lee’s ‘Chorus’, is the newest

great assembly of cultures. Ultimately, it exudes a unique form of

masterpiece sculpture introduced by Emaar Properties in Downtown


Dubai, the mega-development described as ‘The Centre of Now.’

Primarily using wood, nails, steel and stone in his works,

Standing tall in front of the Vida Downtown Dubai, the flagship

Lee aspires to create art that allows people to draw their own

property of Emaar Hospitality Group’s newly-launched brand, Vida

interpretations of what they see, while connecting their inferences

Hotels and Resorts, on Mohammed Bin Rashid Boulevard, one of the

to their emotions. Having spent his childhood in the neighbourhood

world’s vibrant boulevards stretching along 3.5 km, Chorus has been

of Haeinsa, Hapcheon in South Korea, Lee also uses natural materials

sculpted using 3.4 tonnes of steel and 7.6 tonnes of wood.

like branches and leaves when creating works with steel and stone.

The sculpture, essentially, draws inspiration from the flow,

With over 22 years of experience in visual arts, Lee creates works out

movement and rhythm of a group of people gathering in one of

in irregular geometric forms, with the materials that he uses finding

the main districts in South Korea, the Gwanghwamun Square. Lee

the optimum shape of the final structure. An award-winning artist,

assembled the sculpture over five months, taking cues from the

his works are displayed in the National Museum of Contemporary

inherent dynamism of the people’s coming together - which is an

Art in South Korea, Osaka Contemporary Art Centre of Japan, and

artistic homage to Downtown Dubai too, where people from all over

Cornell University Herbert F Johnson Museum in the USA, as well

the world meet. It is the process of collating the work that makes

as prestigious hotels and commercial developments in the UK, USA,

Chorus exceptional and awe-inspiring. Lee portrays the unique

China, Switzerland and Australia, among others.

Inaugural IDF Oman proves to be a success, say organizers The first Interior Design, Décor & Furniture Exhibition (IDF Oman) was held from February 3 - 5, 2014 at the Oman International Exhibition Centre in Seeb. Oman’s continuous development in the construction and the real estate sector, has witnessed the launch of numerous commercial, residential & tourism projects, thus creating a demand for interior & outdoor design, décor & furnishings. IDF Oman served as the perfect platform for visitors to network with exhibitors showcasing advanced solutions and innovative products and services. According to the organizers, the exhibition focused on accessories, art, bathroom, décor, furniture and furnishings, interior design, kitchen, lightings, surfaces & finishes, textiles and carpets, with a special Image © IDF Oman

section on commercial interiors and fit out, outdoor design & build and renovation. Additional highlights included the Italian Pavilion, which was managed by MEDINIT SRL and featured more than top 25 Italian

professionals and is perfectly timed for the start of the buying season.

companies from diverse interior design sectors. Visitors also had a

In a fluid and dynamic market, the expo helps manufacturers and

chance to own a Naqsh Fine Art for free on visiting the Naqsh Gallery

suppliers track potential buyers. Our trade visitors will also be able to

stand at the expo.

establish new businesses, representations and outsource their project

IDF Oman 2014 drew the participation of more than 80 local and international exhibitors from countries like Austria, Belgium, Egypt,

requirements, thus making this event a ‘One Stop Solution’.” Melwin D’Cunha, Managing Director of Al Nimr Expo, said, “Aim of

Finland, Indonesia, Iran, Italy, Bahrain, Kingdom of Saudi Arabia,

IDF Oman is also meant to provide local and international companies

Lebanon, Malaysia, Pakistan, Scotland, Turkey, United Arab Emirates,

the opportunity to showcase their range of products, equipment,

United Kingdom and the United States of America.

technologies and services to their target clients - the decision makers

Salim Omar Al Hashmi, CEO, Al Nimr Expo said, “The Interior Design, Décor & Furniture Exhibition - IDF Oman is dedicated to interiors

and top officials of companies in Oman’s vibrant interior design, décor & furniture industry.”

February 2014 |



Accoya receives extra LEED certification credits Accoya, the world-leading modified wood product from Accsys Technologies now contributes to three direct LEED certification credits following a recent update of the LEED certification system by the U.S. Green Building Council, which is driving the adoption of high performance, eco-friendly materials in sustainable building projects. The substantially reworked materials and resources section of the design and construction schemes of the new LEED version 4 released at Greenbuild 2013 now specifically recognizes Cradle to Cradle (C2C) certified and other independently assessed products in a move to incorporate environmental consideration of a product’s entire life cycle. Under the latest version of the LEED system, C2C certified products Image © Accsys Technologies

are listed as a path to compliance with materials ingredient reporting, which rewards the use of products for which chemical ingredients are inventoried using an accepted methodology. Accoya - a C2C

product now earns more credits for architects and specifiers looking

Gold certified product - is rewarded with additional LEED points for

to achieve LEED certification. The new LEED accreditation system

the use of products verified to minimize the use and generation of

presents a rounded approach to materials and products, enabling

harmful substances. Accoya receives further LEED credits under the

project teams to make better informed decisions that will have

new scheme for being environmentally assessed using Environmental

greater overall benefit for their projects and our environment.

Product Declarations (EPD) and Life Cycle Assessment (LCA). These

With sustainable design becoming synonymous with high quality

new credits come on top of existing LEED points awarded for the

performance, accessible key product information is vital. Thanks

responsible sourcing of raw materials.

to our C2C gold certification, architects and specifiers can know at

Bryan Crennell, Sales and Marketing Director for Accsys Technologies, said: “We’re delighted that our C2C gold certified

a glance that Accoya wood is a high quality and environmentally friendly product, verified by an external third party.”

London CLT apartment block is a PEFC world first be valuable in moving Project Certification forward everywhere. The majority of solid wood solutions such as CLT and glulam are from PEFC-certified origin and schemes using these materials find PEFC Project Certification readily achievable.” Main contractor Willmott Dixon received its Project Certificate for Kingsgate House from Alasdair McGregor of auditor BM TRADA at a special presentation in the Building Center in London. Underlining its significance, the event was attended by more than 100 delegates from the timber, construction and architectural sectors. PEFC predicts that the breakthrough, combined with the growing use of cross-laminated timber (CLT) in the UK and the rest of Europe, will lead to more such awards in the future. “CLT has brought many benefits to this project which is based in a densely populated and busy part of London,” said Julie Brooks, Image © Willmott Dixon

Environmental and Sustainability Manager for Willmott Dixon. “As a form of construction, CLT has saved time and money and reduced the

Willmott Dixon has delivered the first major construction project in

amount of embodied carbon on the scheme. Willmott Dixon wanted

the world to achieve PEFC Project Certification. The seven-storey

to demonstrate that our processes and supply chain can deliver in

Kingsgate House on the King’s Road in West London provides 43

line with our sustainable procurement policy. At Kingsgate House

affordable residential units and it is the use of cross-laminated timber

100 percent of wood products supplied are certified as ‘legal and

(CLT) that has made it a world first. The CLT at Kingsgate House is the

sustainable’ and we achieved 96.3 percent PEFC-certified timber by

first to be PEFC-certified to acknowledge it came from sustainable

volume, which posed no difficulties in material sourcing at all.”

sources, with the solid wood also acting as a natural, low carbon and renewable alternative to steel and concrete. Project Chain of Custody certification recognizes that not all parties


“As firm believers that timber is the one truly renewable construction material but also a viable alternative to traditional methods of construction, KLH were delighted to be involved in

involved in specific projects are certified and has been developed in

such a prestigious project and help the team achieve PEFC Project

recognition that the standard Chain of Custody model does not work

Certification,” said Toby Reynolds, Commercial Director for KLH UK.

with one-off activities such as construction projects. “The Project

“The whole supply chain had to follow strict guidelines and KLH learnt

Certification of Kingsgate House is a global first for PEFC,” said Alun

a lot along the journey. This is a massive step for the industry and is

Watkins, who heads up PEFC in the UK. “We are very excited about

invaluable for the future of timber construction and we will definitely

it and feel the lessons learned and the promotion of the project will

be promoting Project Certification in the future.” | February 2014


Global trade of softwood lumber in 2013 to reach its highest level in five years than shipments of lumber the past five years, the total value of traded lumber is still more than double that of logs. Softwood lumber is, by far the most commonly shipped wood product worldwide and the U.S. continues to be the major destination for internationally traded lumber, with Canada currently supplying almost 96 percent of all imports to the country. Lumber shipped by breakbulk vessels or by container ships accounted for more than half of the total volume of lumber traded in the world in 2013. The largest overseas trade flows were between Canada and Asia, followed by shipments from Sweden to the United Kingdom and Northern Africa. The biggest changes in overseas lumber trade in 2013 have been a continued increase in exports from the Nordic countries to Asia (mainly Japan) and from North America (mainly Canada) to China, while there has been a decline in trade within Europe and in shipments from most Image © AMSO

supplying countries to Northern Africa, according to WRQ. The unrest and uncertain political situation in Egypt has left supplying sawmills

With demand for lumber being in recovery mode in a number of

searching for alternative markets and many lumber companies in

countries in the world in 2013, the global trade of both lumber and

Europe and Russia have found new opportunities for increased sales in

logs were on track to reach their highest levels since before the global

Asia over the past 12 months.

financial crisis in 2008, according to the Wood Resource Quarterly. The

There has been an unprecedented increase in demand for softwood

biggest increases in overseas lumber trade have been from Canada to

lumber in Asia the past few years, with the three major importing

China and from the Nordic countries to Japan.

countries - Japan, China and South Korea - importing more than

Global trade of both logs and softwood lumber was higher in 2013

twice as much lumber in 2013 as compared to five years ago. With

than it was in 2012 with both products reaching their highest levels

a strengthening lumber market in the U.S. it is likely that Canadian

traded since before the global financial crises in 2008, as reported in

sawmills in the western provinces may redirect some of their current

the Wood Resource Quarterly. The total value that was traded in 2013

shipments that are currently going to Asia into the American market

was estimated to be over USD 50 billion (based on data for the period

in the coming year. As a consequence, opportunities would rise for

January-October), with almost two-thirds of the value being that of

European and Latin American lumber producers to expand their

softwood products. Although shipments of logs have increased faster

exports to both Japan and China.

Glulam sector frustration at specifier steel bias Architects, specifiers and construction companies are still ‘value engineering’ glulam out from leisure contracts because they either don’t understand the material or are just taking the easy option of steel. Despite the increasing use of glulam across UK commercial and leisure projects, several glulam construction specialists have expressed their frustration at getting large numbers of knockbacks at the tender stage - especially in leisure centre/swimming pool projects - according to a story published in Timber Trades Journal (TTJ). John Spittle, UK Sales Director for Austrian glulam specialist Wiehag, said he didn’t mind losing a contract as long as he could easily understand the client’s decision-making process and he had an opportunity to counter any arguments against using glulam. Often he has been told glulam had been ‘value engineered’ out at the first stage of tendering in favor of a ‘cheaper’ steel option and that was the end of the matter. Spittle feels that steel obviously has a large position in the construction industry and the glulam industry was smaller with a smaller marketing budget to promote itself. “But if the beams are longer than 9m clear span, steel has to be

comparison of just the structural material costs - glulam vs. steel and not enough focus on the project cost implications of the chosen

more expensive when you consider corrosion and fire protection

material. According to Birnie, ‘value engineering’ was nearly always

measures and factoring in something to visually hide the steel,”

synonymous with steel replacing glulam, but rarely represented value

added Spittle. “Curved steel beams are also more expensive.”

for money in the long run.

Syd Birnie of Glulam Solutions, a new member of the Structural

“We find that ignorance on price is a challenge on a daily basis,”

Timber Association, believes there is a lack of education among

said Birnie. “The successes we have are because people are willing to

many construction professionals, with too much emphasis on a

get into the detail.”

February 2014 |



Wood factories in Burma to beat 2014 log export ban With a ban on log exports set for this year, foreign buyers of Burmese teak and other rare woods are looking to open timber processing facilities inside Burma. A new law coming into force on April 1, 2014 will prohibit the export of all raw tree logs, but it will not stop firms from processing timber in the country and then exporting it. According to reports, an Indian company and a Singapore-based business were both given licenses by the Myanmar Investment Commission (MIC) to build wood-processing factories in the country. The names of the firms have not yet been announced. In addition, two other Indian firms, Greenply Industries and Century Plyboards, have reportedly been seeking permits to build factories in an industrial zone in Dagon, Rangoon. Century Plyboards plans to invest about USD 10 million in a factory capable of producing 25,000 square meters of plywood a day, according to a newspaper report. Burmese hardwoods, especially increasingly rare teak, are sought in Western countries and India and China in particular for furniture, house flooring and yacht decking. Teak timber is particularly valued in the boating industry for its durability, especially its resistance to water and rot. As such, it is a lucrative business for Burmese traders. Legal exporters earned about USD 600 million in the 2010-2011 financial year, according to government figures. However, crossborder illegal sales of raw felled timber to China, India and Thailand are believed to be much higher, say international environment NGOs. The export ban on raw timber is supposed to help protect Burma’s declining forests and conserve sought-after hardwoods such as teak. The 2014 export halt is also a response to excessive legal harvesting of timber, made worse by illegal logging, Naypyidaw’s parliamentary Natural Resources and Environment Conservation Committee said earlier this year. However, it’s hard to quantify how much timber is actually leaving Burma and how much deforestation has taken place, said the European Forest Institute (EFI) in a study. Teak grows naturally in only a handful of countries in Asia and nearly 50 percent of the world’s remaining natural teak forest is in Burma, according to the website East by Southeast. Up to 2005,

must bear a stamp from the state-owned Myanmar Timber Enterprise,

Burma was estimated to be more than 50 percent covered by

but some environmental NGOs believe the monitoring system is so

forest. But recent studies by the United Nations and other major

lax that it’s easy for illegal logs to be legalized with a stamp. After

international bodies say it’s now down to 46 percent or lower.

April, policing of borders with India, China and Thailand will need

Until April, all unprocessed tree logs legally designated for export

strengthening if the illegal logging trade is not to increase, say the NGOs.

Independent study showing safety of wood buildings welcomed by forest industry The Forest Products Association of Canada (FPAC) is pleased with

“This research shows that wood-frame buildings are just as safe as

the release of a study showing that the type of building construction

long as there are functioning smoke alarms and complete sprinkler

material used makes little difference with respect to fire spread,


injury rates and death provided the buildings have sprinklers and smoke alarms. The research report ‘Fire Outcomes in Residential Fires by General

The reports show that the presence of working smoke alarms reduced the death rate for all construction types while the presence of a sprinkler system brings the death rate to zero no matter what

Construction Type,’ based on a study of almost 12,000 fires, has just

construction material is used. Several proposed changes to the

been released by the University of the Fraser Valley (UFV) in British

2015 National Building Code of Canada specific to mid-rise wood

Columbia. Its two authors are leading fire safety experts: Len Garis,

construction will further reduce fire risks by such means as increased

the city of Surrey, BC Fire Chief and adjunct professor at UFV and

use of automatic sprinklers in concealed areas of residential buildings

Dr. Joseph Clare, faculty member of the Institute of Canadian Urban

and greater water supply for firefighting purposes.

Research Studies, Simon Fraser University.

“Innovation, technological advances and new standards of

“We welcome a scientific study that challenges the idea that

engineering have resulted in wood products that are strong, safe and

concrete and steel buildings are safer in a fire than those with

sophisticated,” says Lindsay. “It is rewarding to see this validated by

wood framing,” says David Lindsay, President and CEO of FPAC.

independent research.”

10 | February 2014



C.F. Møller and DinellJohansson’s wooden skyscraper wins international competition

Machines and systems for solid wood processing in WEINIG quality

S4S and profiling Automation Tool / grinding systems Image © Berg | C.F. Møller

Ripping / cross cutting Scanner technology Optimization

Scandinavian practice C.F. Møller Architects, in collaboration with DinellJohansson, has been announced as winner of the HSB Stockholm architectural competition. The winning scheme includes three ‘ultra-modern residential high-rises’ planned for Stockholm’s city center. Only one of these proposals will actually be built,

Windows and doors Furniture Surface sections

including the world’s tallest wooden skyscraper. Completion of the chosen tower is set for 2023, the 100th anniversary of the competition organizer and Sweden‘s largest housing association HSB. The residential skyscraper, which will reach 34 stories and be built from a wooden structure with stabilizing concrete cores, will

Finger-jointing Tenoning Coping

make the building the tallest wooden skyscraper in the world. Each apartment will have a glass-fronted balcony and the roof will be home to an array of solar panels. In including a café, nursery, gym, bicycle storage and a winter garden for shared allotments in the scheme, the ‘social sustainability’ of the project is made clear. According to the architects, “pillars and beams will be constructed using solid and cross-laminated timber and inside the apartments floors.” “Ceilings and window frames will be made from wood, allowing the material to also be visible from the outside through the

Your expert

large windows.” For C.F. Møller, wood was the natural choice when it came to selecting a material for innovative residential development: “it is an environmentally friendly and durable material which creates a comfortable and healthy indoor climate and also constitutes a very efficient protection against fire.”


February 2014 | 11


Dubai Municipality reveals new ‘Green Building Codes’ 40 Dubai buildings already under new building code guidelines

12 | February 2014



he Dubai Municipality revealed a revised version of its ‘Green Building Codes’, which

enforce a number of construction and operational specifications that are meant to make buildings more sustainable and efficient, at a seminar at The Big 5 2013 in November last year. The presentation by Engineer Kamal Azayem, Mechanical Engineering Expert, Dubai Municipality, took the audience through what they can expect from the codes and examples of how these are already being put into practice. The seminar was aimed at offering attendees the opportunity to understand more about the regulations and their impact on the industry for the future before they came into effect in early 2014. According to the Dubai Municipality, there are currently 40 buildings in Dubai that are being developed in line with the new Green Building Codes, with 2 that have already been completed and certified. In

The code covers a range of construction features, including building vitality, ecology, as well as energy, water and waste efficiency and effectiveness

addition, the Dubai Municipality has

and by enhancing the planning,

ensured that the public sector leads

design, construction and operation of

by example, with all 40 government

buildings to create an excellent city

buildings currently abiding by the

that provides the essence of success

new, mandatory regulations, which

and the comfort of sustainable living.

came into effect on January 1,

The regulations intend to support

2014. Timber Design & Technology

Dubai’s Strategic Plan, to create a more

learns more about the new building

sustainable urban environment and

codes from Engineer Abdulla Rafia

extend the ability of the Emirate’s

(pictured), Assistant Director General of

infrastructure to meet the needs of

Engineering at the Dubai Municipality.

future development.

According to Rafia, the purpose

Listing the strategic objectives

of the regulation is to improve the

for the regulations, Rafia pointed

performance of buildings in Dubai by

out that the aim was to demonstrate

improving public health, reducing the

global leadership, enhance Dubai’s

consumption of energy, water and

competitiveness, improve Dubai’s

materials, safety and general welfare

resilience and livability, improve

Villa: - Investment villas - Private villas - Arabic House Residential: - Apartments - Labor Accommodation - Student Accommodation Commercial: - Hotels, Motels and furnished Apartments - Laboratories - Offices - Resorts - Restaurants / Food Outlets Public Buildings: - Banks - Cinema/ Theatres - Museums - Petrol Stations - Educational Facilities - Post Offices - Government buildings - Retail Outlets - Health Care Facilities - Shopping Malls - Historical/Heritage Buildings - Mosques and places of worship Industrial Buildings: - Factories - Warehouses - Workshops

February 2014 | 13


construction standards, and anticipate regulatory integration. The early beginnings of Dubai’s Green Building Codes can be traced back to 2010 when mandatory regulations, which were due to come into effect in 2011, were enforced on all government projects but made optional for other projects. Following a successful implementation in the first phase and encouraged by positive results, the Dubai Municipality decided to implement the regulations as a mandatory law for all new buildings by 2014. The regulations will be applicable to all types of buildings including villas, residential and commercial units, public buildings, and industrial buildings. Rafia goes on to state that whilst the regulations apply to new buildings, the Dubai Municipality is working on special regulations for existing buildings. However, any additions, extensions, and refurbishment of existing buildings, which require a building permit from the Dubai Municipality, will all be included under the new Green Building Codes. The code covers a range of construction features, including building vitality, ecology, as well as energy, water and waste efficiency and effectiveness. Aiming to regulate the use of wood products in construction, the new regulations (701.02) state that

The regulations will be applicable to all types of buildings including villas, residential and commercial units, public buildings, and industrial buildings

The requirement for the building to include at least 25 percent of its total amount of timber from certified sources has been established as a quantity which can be met from present Dubai timber suppliers but higher percentages should be used when possible. The percentage of certified timber in the project must include materials permanently

for all new buildings, at least 25 percent (by volume) of the timber and

of Wood Composite products, the

installed in the project including (but

timber-based products used during

regulations (701.08) state that for

not limited to) structural and general

construction and permanently installed

all new buildings, composite wood

dimensional framing, flooring, sub-

in the building must be from certified

products used in the interior of the

flooring, wood doors and finishes.

/ accredited sources approved by

building must not contain added urea-

Any timber that has been used

the Dubai Municipality. In the case

formaldehyde resins.

during construction such as boxing and formwork must also be included even if it does not form part of the completed building. Historically, Dubai has imported timber and timber products and this has continually increased over the years on account of the rapid growth of the construction industry. Today, Dubai imports timber from all over the world including Africa, Asia and the Americas. It follows then that the regulations take into account different schemes that have been developed to show that the source of timber is environmentally responsible and follows sustainable forest management practices. As such, timber and timber products need to be certified by certified / accredited sources approved

14 | February 2014


by the Dubai Municipality, which include the Forestry Stewardship

practices. By using certified timber

of the regulations. According to

and timber products, projects in

the mechanism outlined by the

Dubai will encourage sustainable and

Municipality, the consultant needs to

environmentally responsible forestry

track the timber specifications from

practices in countries that export

the outset (i.e. when the initial permit

timber. Significantly, the Municipality

is obtained) and submit all relevant

is encouraging contractors to purchase

documentation to prove certification

and store certified wood in a location

at the time of completion. Further, the

that has ambient moisture levels

Municipality is recommending that

similar to the levels of the final

the project team identify suppliers


of certified timber products that can

A key challenge for the Dubai

meet the project’s needs early in the

Council (FSC), Programme for

Municipality will be regulation

Endorsement of Forest Certification

and enforcement but Rafia is

(PEFC), Sustainable Forestry Initiative

confident given that the majority

part of the Municipality’s outreach

(SFI), the Canadian Standards

of players in the market are aware

campaign to provide information on

others. Rafia is quick to point out that while timber is not a major building material in Dubai, the total amount of timber imported into Dubai is substantial. The regulation therefore promotes sustainable and environmentally responsible forest management

The seminar at the Big 5 Dubai was

the Dubai Green Building Project,

Association (CSA), and Central Point of expertise in Timber (CPET), amongst

development stages.

The Municipality took a cooperative approach and consulted with the leading stakeholders gathering their collective expertise and feedback

from which the new regulations have been derived. In addition, the rationale behind its implementation, and the role it will play in Dubai’s drive for sustainability have also been communicated at various stages to the different stakeholders. Rafia goes on to state that a full outline of the requirements for assessment and certification of green buildings together with a follow-up workshop will provide more in-depth information on assessment procedures. Highlighting the development of the new regulations, Rafia says that the Municipality took a cooperative approach and consulted with the leading stakeholders gathering their collective expertise and feedback. Looking ahead, Rafia says that though the regulations and specifications have been developed according to the specific requirements of Dubai, the Dubai Municipality is aiming to, as part of its mission and vision, work with the relevant bodies in the other emirates and establish a UAE-wide standardized building code.

February 2014 | 15


Forest Products Annual Market Review 20122013 highlights the importance of forests Wood - the basis for a third industrial revolution


he Forest Products Annual

sustainable forest products in the

Commonwealth of Independent States

Market Review 2012-2013

international markets, policies

(CIS). It stretches from Canada and

offers a comprehensive analysis

concerning forest and forest products

the United States of America in the

of markets across the UNECE region,

are broadly discussed, as well as

west through Europe to the Russian

including North America, Europe, the

the main drivers and trends. It also

Federation, the Caucasus and Central

Russian Federation and the Central

analyzes the general economic

Asian republics in the east. It covers

Asian republics, as well as market

situation and the general uncertainty

almost the entirety of boreal and

influences from outside the UNECE

on forest products markets in the

temperate forests in the northern

region. It covers the range of products

difficult economic environment.

hemisphere - about 1.7 billion

from the forest to the final end-

Timber Design & Technology takes

hectares - just under half of the

user: from roundwood and primary

a closer look at the findings of the

world’s forest area. Almost 38 percent

processed products to value-added

Forest Products Annual Market Review

of the land area of the UNECE region

and innovative wood products. The


is covered by forest.

raw materials, sawn softwood, sawn


background document for the joint

hardwood, wood-based panels, paper,

The UNECE/FAO Forest Products

session of the UNECE Committee

paperboard and wood pulp and also

Annual Market Review provides

on Forests and the Forest Industry

looks at policies, innovative wood

the first published comprehensive

and the FAO European Forestry

products, markets of wood energy,

analysis of forest products market

Commission, which took place from

value-added wood products and

developments in the UNECE region

December 9 - 13, 2013 in Rovaniemi,


in 2012, as well as the policies and

Finland. The event was called

trends that are driving them. The

Metsä2013 (Metsä means forest in

comprehensive collection of data.

UNECE region has three subregions:

Finnish). In addition, a European

The review highlights the role of

Europe, North America and the

Forest Week was also organized

report analyzes markets of wood

Underlying the analysis is the

16 | February 2014

The review served as the


during Metsä2013, which focused on how forests and forest products can and already do contribute to a green economy. According to UNECE/FAO, 2013 witnessed two major milestones. Firstly, the European Union Timber Regulation (EUTR) came into effect on March 3. This regulation is intended to prevent the circulation of wood from illegal sources across the EU Member States. Secondly, certified forest areas increased by 8 percent, and the percentage of world forest area has topped the 10 percent mark for the first time. Significantly, 23 percent of the forest area in the UNECE region is now certified. The review states that the forest

rapid and broad upscaling of clean

Union in the first quarter of 2013

sector has the capacity to play a more

technologies, infrastructure, and a

was still 3 percent below the level

significant role in economic terms if

fundamental shift to sustainable

five years earlier; in the Eurozone it

governments and stakeholders seize

production and consumption.”

was 4 percent lower. The economic

the opportunity to use wood for green

situation in several countries of the

to a low-carbon, bio-based economy.

Economic developments with implications for the forest sector

Forests, when managed sustainably,

The review shows that global growth

25 percent, youth unemployment is

can provide an infinite supply of raw

has been moderate for the last two

over 50 percent, and social safety

materials to support the full range

years (mid 2011 to mid 2013) and

nets and pensions have been greatly

of essential human needs for food,

is expected to increase only slightly

scaled back. According to the report,

shelter and energy. At the same time,

in 2014, remaining below the level

world recovery should persist and

the high-tech revolution in forest

attained in the five years before

Europe’s contraction should bottom

products, such as nanotech, bioplastics

the 2008-2009 financial crisis.

out in the second half of 2013, with

and bioengineering, has the potential

Since mid-2009, both emerging

a slow recovery beginning in early

to transform the way wood is used.

and developing economies have

2014. Although global growth is likely

grown solidly, although below recent

to be only moderate over the next

Director-General, Forestry

trend levels, while North America

two years compared with the years

Department, Food and Agricultural

has grown moderately but not fast

immediately before the crisis, it is still

Organization of the United Nations,

enough to eliminate the large pool of

likely to be above the average global

states: “Thanks to sustainable

unemployed that developed during

growth rate during the last 30 years.

management, forest area and growing

the crisis. Western Europe, however,

stock in the UNECE region are

has stagnated with consistently

economies have been growing and are

increasing and our forests can easily

increasing unemployment that has

expected to continue to grow at about

respond to the growing demand for

reached levels not seen in decades.

the same rate as the global economy

construction wherever possible and to take measures towards transitioning

Eduardo Rojas-Briales, Assistant

biomass. However, we will need a

Total employment in the European

Eurozone is quite poor. In Greece and Spain in particular, GDP has collapsed, unemployment is over

The Eastern European emerging

(i.e. at about 3 percent in 2013 and 4 percent in 2014). Employment trends in this region have been mostly positive, with unemployment generally falling while labor force participation has been increasing. These employment trends are forecast to continue over the next two years. Employment conditions have been especially positive in the resource-rich countries. In the Russian Federation, unemployment fell to a record low in 2012 before increasing slightly in 2013 (although youth unemployment remained high). However, in SouthEast Europe, unemployment remains extremely high. The very high overall unemployment has resulted in particularly high youth unemployment

February 2014 | 17


at about twice the general level. Meanwhile the improving economic situation in the United States is both a result and a cause of the stabilizing U.S. housing market. Prices have begun to increase, inventories and foreclosures have fallen significantly, and construction has picked up. A potential downside risk in the coming two years will be whether this market will be able to withstand the inevitable increase in interest rates that will occur as the economy strengthens. Canada, too, is subject to potential downside risks as its housing prices did not fall over the last five years but, on the contrary, increased significantly and by some measures appear to be currently overvalued. In short, while official forecasts indicate a continuing, slow recovery during 2013 and 2014, at the same time; there are still significant risks for the economy, employment and consumption. In addition, subregional economic conditions vary considerably. So, while the outlook for the next two years is, overall, cautiously optimistic, a constant monitoring of systemic risks is necessary.

Policy and Regulatory developments affecting the forest products sector

Thanks to sustainable management, forest area and growing stock in the UNECE region are increasing and our forests can easily respond to the growing demand for biomass

High Level Working Group on Jobs and Growth, 2013). Likely economic impacts of changes in non-tariff barriers for the wood and paper products sector illustrate the potential and appreciable trade benefits that such an agreement could bring to both the EU and the U.S. The European Union Timber Regulation (EUTR), which came into effect on March 3, 2013, is intended to prevent illegally logged wood in all the EU Member States. The Regulation


also negotiating a Comprehensive

prohibits placing on the EU market

In 2013, the European Union and the

Economic & Trade Agreement (CETA)

wood and wood products derived

United States began negotiations on

with Canada. Many opportunities for

from wood harvested in contravention

a Transatlantic Free Trade Area in

expansion exist through reducing

of the applicable legislation in the

the hope of increasing overall trade

or eliminating tariffs and non-tariff

country of origin.

between the two trading blocs, which

barriers (NTBs), as well as through

today accounts for about 30 percent

improving the compatibility of

for promulgating effective and

of world trade. Similarly, the EU is

regulations and standards (EU-US

dissuasive penalties and for enforcing

The Member States are responsible

the Regulation. Operators must exercise due diligence to minimize the risk of introducing illegal wood and can develop their own system or use one developed by a monitoring organization. Private entities, to be authorized by the European Commission, will be able to function as monitoring organizations and can provide EU operators with operational due diligence systems. Complete implementation of the Regulation will still take some time, as not all of the necessary measures are yet in place. The Lacey Act in the United States, which was first introduced and made into law in 1900, addresses trafficking in illegal wildlife, fish and plants.

18 | February 2014


Building codes are gradually moving away from prescriptive to performance-based parameters. With this shift comes greater opportunity to include wood in nontraditional structures, including mid-rise and high-rise commercial constructions

Environment According to UNECE/FAO, the global area of certified forest in May 2013, as endorsed by the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC), amounted to 417 million hectares, up 8.5 percent (32.8 million hectares) since May 2012. The world’s total certified forest area has, for the first time, topped the 10 percent mark in terms of the proportion of total forest area. In the 12 months prior to May 2013, some 3,766 more certificates of conformity were issued, representing an annual relative growth rate of 11.8 percent.

renewing an agreement between

Carbon trading volume and pricing

industry, indigenous communities

has suffered from the prolonged

and environmental groups, as there’s

financial and economic crises in

a strong need for certainty and

Europe, political obstacles in the U.S.,

sustainability for the forest industry,

slow progress in the negotiations

the local people and the ecosystem.

on the United Nations Framework

Following a series of amendments

Several developments in 2012

in 2008, the Act now requires that

and early 2013 could also have a

the absence of full operational details

certain plants and plant products,

major impact on forest policy in the

for REDD+. On a more positive note,

including a wide range of wood and

Russian Federation. These include

more countries are establishing

forest products, be accompanied

the country’s accession to the World

national emission trading schemes

by import declarations. Across the

Trade Organization, the regulation

(ETS), including China and several

border, a dispute arose in December

of roundwood export quotas, and

other large emerging economies. Also,

2013 wherein Greenpeace accused the

the approved State Programme on

large corporate offset buyers are

Resolute Forest Products of violating

the Development of Forestry for

active in the Voluntary Carbon Market

the Canadian Boreal Forest Agreement

2013-2020. The Russian Federation

(VCM), where forestry projects are

(CBFA). Greenpeace withdrew from the

continues to pursue investment


Agreement in protest. Following an

projects aimed at making use of its

investigation by Resolute, Greenpeace

forest resources and creating forest-

was advanced as an EU initiative

issued a statement, in March 2013,

based products with more value-

to address sustainability in the

acknowledging the inaccuracy of its

added. By the end of 2012, some 121

construction products industry in

allegations. The agreement expired

projects had been included in the

member states. This initiative aims

on 18 May 2013 and talks aimed at

Top- Priority Investment Project List,

to ensure compliance with the new

extending the agreement halted at

with total investment value of RUB

EU Construction Product Regulation

the end of May 2013. Community

403.7 billion (USD 12.5 billion) and

(CPR) and standard (EN 15804). The

leaders in the boreal areas of

for implementation across 35 Russian

standard sets mandatory information,

Canada are currently talking about


requirements and indicators to

Convention on Climate Change, and

In 2013, the ECO Platform

be used in environmental product declarations (EPD) that support sustainability in the products used in the construction industry. These common indicators should allow purchasers to compare the environmental impact of products. In the U.S., the American Wood Council (AWC) has made environmental product declarations (EPDs) available for specific wood product categories, including sawn softwood, softwood plywood, oriented strand board (OSB), and glued laminated timber. The life-cycle environmental impact information provided by an EPD is important for supporting the full potential of wood

February 2014 | 19


strategies to reduce greenhouse gas emissions over the lifecycle of the various products.

Summary of regional and subregional markets The overall situation of forest products markets in the UNECE region is mixed. European markets continue to suffer as a result of the prolonged recession and stagnation in the subregion. A notable exception to this trend in Europe has been Turkey, which has seen major growth in the consumption of most forest products. In the CIS, growth has been moderate. Investment in new plants, the Russian Federation’s accession to the WTO, and wood products within responsible trade and green building. Building codes are gradually moving away from prescriptive to performance-based parameters. With this shift comes greater opportunity to include wood in non-traditional structures, including mid-rise and high-rise commercial

The world’s total certified forest area has, for the first time, topped the 10 percent mark in terms of the proportion of total forest area

stronger domestic consumption and the proximity of key export markets for most products have given the subregion grounds for optimism. North America has seen fairly strong and positive movements in most markets. This is due to the recovering housing sector, the improved economic situation in the U.S. and increased exports to Asia.

constructions. Innovations in several parts of the world, including Canada,

traditional industrial approach - that

However, in 2009 consumption fell

Australia, Sweden, and the UK have

of identifying market opportunities

the furthest in the North American

demonstrated the capacity for wood

and, based on these, developing a

subregion. Therefore, while there are

and engineered wood products to

product that surpasses existing ones

strong signs of improvement, in 2012

provide advantages in diverse types

in terms of cost or performance. There

the subregion consumed between

of construction.

have been a variety of innovations

5 percent and 16 percent less of

in wood-based products intended

most forest products than in 2008.

to make them more attractive as

Conversely, the CIS has grown and

replacements for existing materials,

Europe’s losses in consumption have

In the wood-based products industry,

especially in construction. Innovations

been about half as much as North

innovation tends to follow a classic

in the wood-plastic composites (WPC)

America’s during this same period.

pattern, driven by costs, legislation

industry serve as a good example. In

There are signs that things may

and product replacement. A good

2010, global WPC production reached

improve further in 2013 and thereon

example of where legislation has

1.5 million tonnes, although this

in 2014. In Europe there is strong

contributed to innovation is in the

figure represents a small fraction of

demand for wood energy and hopes

cross-laminated timber (CLT) industry.

the overall market for wood-based

are high that construction of housing

Despite the general slowdown in the


and other buildings from wood will

Innovative wood-based products

increase as a result of initiatives to

construction industry, the CLT industry

Thermally modified timber (TMT)

has continued to grow, with increased

is also a good example of innovation

construct ‘greener’ buildings. All of the

numbers of showcase buildings in

to replace existing products. It uses

UNECE region could benefit from the

more cities. CLT panels are used

no dangerous chemicals, being the

‘supercycle’, whereby demand from

widely in the construction of wooden

product of a form of mild wood

a reinvigorated U.S. housing market

buildings and increasingly in the

pyrolysis. The resulting product is

and China’s need for products made of

construction of multi-storey timber

particularly well suited to outdoor

wood fiber creates very high demand

structures. CLT has many advantages

applications, with a greatly reduced

and higher prices. Several forest

over other construction materials. It

need for wood preservatives or

products analysts are forecasting that

has a high strength-to-weight ratio,

expensive and over-harvested tropical

this will take place in late 2014.

and can be produced with the final

timber. In 2012, European production

design and application in mind. The

of TMT reached 315,000 cubic meters;

* This feature contains information and

result is designer friendly, easily

North America produced about

text from the report ‘Forest Products

assembled, strong (e.g. earthquake

100,000 cubic meters of TMT.

Annual Market Review 2012-2013’

resilient), cost effective and thermally efficient buildings. The innovation process may, of course, be driven by a more

20 | February 2014

All of the above products illustrate

published in November 2013 by UNECE/

innovations in the sector, which not

FAO. The full report can be downloaded

only meet the immediate needs of the


consumer, but also support long-term



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Timber! Are we out on a limb? A forest-management primer for building responsibly with wood


he forests of the world

removal pertains to forest quantity,

however, that sourcing of tropical

sequester carbon in vast

and the distinction between natural

woods and temperate hardwoods

quantities: an estimated 289

forest and plantation pertains to

warrants particular care. Conversion

forest quality.

to agriculture, notably palm oil, cattle,

gigatonnes (Gt) in their biomass alone, according to the Food and Agriculture

soy, and subsistence farming, accounts

Nations. About half of the dry weight

Deforestation vs. Wood removal

of a tree is stored carbon, which

Deforestation “implies that forests

most alarming rates in South America,

is released when the wood rots or

are cleared and the land converted

followed by Africa and many areas of

burns. Substituting wood for other

to another use, such as agriculture

South and Southeast Asia, according

structural materials in construction

or infrastructure,” according to the

to the FAO’s 2010 Global Forest

locks in forest-sequestered carbon

FAO. As forest area declines with

Resources Assessment.

while avoiding the environmental

deforestation, so does the carbon held

scars of mining for metals and

in forests - at an estimated 0.5 Gt

of wood taken from forests is cut

concrete constituents, and saving the

annually during the period from 2005

for the timber itself - primarily for

energy and greenhouse-gas emissions

to 2010, which puts greenhouse-gas

construction and, decreasingly, pulp

of their manufacture.

emissions from deforestation at about

and paper - forest area is holding

15 to 17 percent of global totals,

steady. North American forests are

cross-laminated timber, nail-lam, and

more than the entire transportation

now being managed so that they

improved glulams, enable buildings

sector. Nor is carbon release the only

recover from cuts within a relatively

to use built-up wood elements from

impact of deforestation: biodiversity,

short period, either through replanting

small trees in place of steel, concrete,

hydrocycles, water and soil quality,

(reforestation) or natural regeneration.

and even aluminum curtain wall. But

and human rights and livelihoods all

But there’s a hitch. It’s not enough

how does increasing the use of wood


that wood removal maintains the

Organization (FAO) of the United

New wood technologies, such as

for about 80 percent of global deforestation, which occurs at its

In North America, where 90 percent

quantity of forest. Qualitative factors

in building reconcile with reducing

Conscientious practitioners in the

the pressure on global forests? The

construction industry may be relieved

key to understanding the challenge

to hear that wood use in construction

lies in two distinctions: the distinction

is not one of deforestation’s key

Natural Forest vs. Plantation

between deforestation and wood

drivers. It is important to note,

A forest plantation, as defined by

22 | February 2014

are critical to forest vitality.


the FAO, is “a forest established by planting or/and seeding in the process of afforestation or reforestation. It consists of introduced species or, in some cases, indigenous species.” Plantations and natural forests occupy a continuum from even-aged monocultures to variously aged mixed species native to a site, but the continuum is a wide one. No one would confuse an old-growth forest and a tree farm. Preventing the unsustainable conversion of natural forests into plantations is one of the primary functions of an effective forest-certification system. “Certification systems are governing systems where standards, ideas, knowledge, power and debates

report of the Yale Program on Forest

they will have made an enduring and

coincide to produce some type of

Policy and Governance.

important difference,” he says.

approach about what constitutes

To date, the United States Green

The ultimate measure of

sustainable forest management,”

Building Council (USGBC) and the

effectiveness for any forest-

says Ben Cashore, Director of Yale’s

International Living Building Institute

certification scheme is its on-the-

Program on Forest Policy and

(ILBI) have endorsed only the

ground impact on forest health and

Governance. About 30 percent of

FSC. To ensure that businesses or

related socioeconomic benefits, the

the world’s forest is designated for

organizations with a vested interest in

Yale report emphasizes. But the

production of wood and non-wood

extraction cannot capture the policy

policies and mechanisms by which

products, with a further 22 percent

process, FSC has a three-chamber

the different certification systems

designated for multiple uses, which

format: environmental, social, and

implement their objectives are

include wood production. About a

economic, each with equal weight.

nuanced and complex, and evaluations

fifth of this combined area - some

FSC Canada has a fourth chamber,

of their relative effectiveness are prey

415 million hectares - is managed

First Nations. The ATFS, CSA, SFI, and

to controversy.

according to a certification system.

many other programs internationally

“A cynic would say much of the

operate under the rubric of the

controversy is actually about market

most relevant to the North American

Programme for the Endorsement of

share,” says John Innes, Dean of

building industry include the

Forest Certification (PEFC), initiated

the University of British Columbia’s

American Tree Farm System (ATFS);

by industry and forest-owner

Faculty of Forestry and leader of

the Sustainable Forest Management


the university’s Sustainable Forest

The forest-certification systems

(SFM) system of the Canadian

Cashore sees the future promise of

Management Research Group. The

Standards Association (CSA); the

certification systems as the three-

effect of different policies can vary

Forest Stewardship Council (FSC); and

chambered format evolved to provide

significantly in response to local

the Sustainable Forestry Initiative

incentives, rather than costs, for

conditions, says Innes, so that the

(SFI). Together these account for more

forestry firms. “If architects can help

relative rigor of two certification

than 99 percent of wood used in U.S.

create the business case for these

systems may be reversed from one

construction, according to a 2008

global governing institutions, then

region to another.

New wood technologies, such as cross-laminated timber, nail-lam, and improved glulams, enable buildings to use built-up wood elements from small trees in place of steel, concrete, and even aluminum curtain wall

February 2014 | 23


Many green-building practitioners rely on the USGBC and ILBI endorsements of the FSC, particularly when the credibility of their clients’ claims to environmental responsibility may depend on avoiding controversy. Some firms conduct their own reviews, making comparisons between certification systems in an effort to determine for themselves whether to transport FSC-certified wood across long distances or whether they can more responsibly and economically source certified wood in their region. Others take a note from the sustainable-food movement and find a local forester they trust, certified or not.

The Lumber Laws The Lacey Act amendments in the United States and FLEGT (Forest Law Enforcement, Governance, and Trade) legislation in the European Union now prohibit trade in illegally produced timber. The onus is on the purchaser to establish the wood’s legal provenance. By reinforcing baseline standards, especially in tropical forests where certification has

The ultimate measure of effectiveness for any forest-certification scheme is its on-the-ground impact on forest health and related socioeconomic benefits

not taken off, these initiatives target

meeting higher standards, so suppliers can be rewarded for implementing better forest management, instead of being inadvertently punished as sometimes happens now.

Wood for the future Ultimately, as populations and development increase, sustainably managed natural forests cannot meet the growing demand for wood

forestry’s most destructive practices

Director of the Program on Forest

products. “Natural forests alone are

and expand the area of consensus

Policy and Governance at the Yale

not able and should not be expected

in forest management. They also

School of Forestry and Environmental

to supply the world’s needs for wood

establish the tracking infrastructure

Studies, in an interview at the

and fiber,” says FSC. “More intensive

to support more extensive uptake of

Rio+20 conference. “Once you’ve got

production systems are needed for

certification in the future.

tracking in place ... all purchasers and


“If the tracking occurs, those doing

consumers are paying for the tracked

Plantations, though no substitute

legal harvesting benefit because

product through a legal verification

for natural forests in the global

the price actually goes up for their

stamp.” Under this scenario, Cashore

ecology, can offer a long-term solution

product. You weed out (supply from)

explained, consumers pay for any

for meeting the rising demand for

the worst practices,” said Ben Cashore,

increased cost that might come from

sustainably sourced wood. And plantations can be certified for responsible management of such issues as genetically modified organisms, pesticides, soil and water quality, biodiversity, and worker well-being. They can provide a fully renewable material that simultaneously sequesters carbon and reduces the greenhouse-gas emissions of construction, and they can help reconcile the need to increase the use of wood in building with the need to preserve natural forests. This article was written by Katherine Logan and originally appeared in GreenSource Magazine. The article can be found online at: features/other/2013/1303-timber-areweout-on-timber-are-weout-on.asp

24 | February 2014

February 2014 | 25

the source

From the forest and for the forest: The Södra Group Image © Södra

26 | February 2014

the source


ödra is an economic association with a membership base of 51,000 forest owners in

southern Sweden. Its key function is to secure markets for its members’ forest products and contribute to the profitability of their forestry. In Södra’s world everything starts with the forest. The forest provides a constant supply of raw materials and is the essential requirement for Södra’s many different operations. Södra members own a total of 36,000 forest estates, representing more than half the privately owned forest in the region as well as a group of companies Image © Södra

that are successful in both Swedish and international markets. This gives them a market for their raw materials

commitment and foresight have

materials for the wood-gas generators

from the forest and at the same time

together created a successful and

that propelled cars, buses and other

provides the foundation for profitable

growing industrial group. The need

vehicles in wartime. When the war


to get a good price on the market

came to an end, oil was once again

for forest raw materials has been a

imported into Sweden. And now not

business areas: Södra Skog, Södra Cell,

major driving force ever since the

just for propelling vehicles - heating

Södra Timber and Södra Interiör. They

beginning in the 1920s. In 1926,

using oil became common and demand

purchase and process the members’

Smålands Skogsägareförening was

for firewood as a fuel reduced.

forest raw materials into pulp, sawn

formed through the merging of county

timber, interior wood products and

associations. This was to be the first

provide a sufficiently big market for

energy. As such, the group is a large

of a number of mergers and this trend

the increasing growth in the more

employer given that over 3,800 people

has continued and caused Södra to

and more professionally run forests.

work for the group companies, in areas

grow geographically. As recently as

Södra’s MD, Gösta Edström realized

that range from forestry management

on 1 January 2007, Bohuslän and

that it would be necessary to start

and environmental conservation

Dalsland became part of Södra.

their own pulp mills in order to create

Today, the Södra Group has four

to accounting, sales and product

Södra is usually seen as having its

The needs of the sawmills did not

a market for forest raw materials. He

development. In recent years Södra

beginnings in 1938, when Sydöstra

pushed through this investment in

has also become such a large producer

Sveriges Skogsägareföreningars

new industry, which is still Södra’s

of electricity that the Group now

Förbund was formed. At that

core today. For many years, he was

produces more electricity than it uses.

time Södra was also an economic

both the great visionary and the great

Timber Design & Technology learns

association, something that has been

implementer in Södra’s leadership.

more about the Södra Group.

important for its development. During

The pulp mills were located at

the Second World War, Södra played

Mönsterås, Mörrum and Värö. They

a significant role in Sweden’s energy

were inaugurated in 1959, 1962 and

supply. It was not just firewood for

1972. By then Södra had become

Södra’s history is the story of

heating houses that came from Södra’s

a successful forestry group with an

how individual forest owners with

forests. Södra also contributed raw

international market. Sales offices

A history of commitment and expansion

were built up in a number of countries. After a decline at the end of the 1970s and beginning of the 1980s, the government intervened and took over 40 percent of shares in the industrial section. By 1985, the situation had stabilized and Södra was able to redeem the government’s shareholding. Production in Södra’s industries was high in the 1990s and early 2000s, and profitability increased. Södra grew when forest owners from Skåne, Skaraborg, Bohuslän and Dalsland joined the association and a number of industries were acquired. Energy production and research began to take Image © Södra

on more importance towards the end

February 2014 | 27

the source

of the 2000s. Today, Södra is facing ever-increasing competition on the market, and finding new ways of using wood will pose a major challenge for the future.

Södra Skog: Wood acquisition and forestry services Södra Skog is the link between the members and the industry. Wood is purchased from members to satisfy the needs of Södra’s mills. Work is carried out within 19 forest operations areas, offering members forestry services, such as harvesting, soil preparation, planting, pre-commercial thinning, planning, certification and advisory services. Södra Skog is one of the leading companies in the wood market and the primary area of its business operations is in wood acquisition and harvesting. In 2012, 16 million m3fub of wood was purchased, just over half of which was sourced from members,

deliveries of raw materials correspond

producers of bleached sulphate

with spruce and pine emerging as

to the industry’s demand, which is

market pulp. In Sweden, the pulp is

the dominant species. The supply of

expected to increase for the entire

produced at pulp mills in Mönsterås,

pulpwood and biomass fuels was also

timber range in the years ahead.

Mörrum and Värö, with a total annual

favorable for virtually the entire year.

Södra works actively to improve its

capacity of 1.6 million tonnes. Its

To attain balance in the supply of saw

sapling material. The aim is to produce

focus is on pulp for use in tissue

logs, temporary market adjustments

healthier trees with higher growth

and speciality products, for which

were made. However, Södra Skog’s

rates and better quality, and future

demand is increasing. Customers are

forests adapted to climate changes.

primarily European producers of fine

A hardwood initiative is under way

paper, printing paper, tissue, speciality

covering the entire processing chain.

products and board. Textile pulp

Further, certification of member forest

has been manufactured in Mörrum

properties is an important tool in the

since 2011 and new pulp grades are

environmental programme. At the end

continuously under development.

In Södra’s world everything starts with the forest. The forest provides a constant supply of raw materials and is the essential requirement for Södra’s many different operations.

of 2012, 1.4 million hectares were

The development of new pulp

certified under FSC and 1.7 million

is a priority for the company. One

hectares were certified under PEFC.

of the results of this research is

Södra Cell: World-leading and energy efficient Södra Cell is one of the world’s leading

the composite material Durapulp, manufactured at Värö. It is biodegradable and can, in certain instances, replace plastics. Södra is also working actively on new application areas for cellulose fiber. The development of future products is carried out in close cooperation with researchers and other partners, at the same time as current pulp grades are improved. Södra Cell also offers its customers a range of value-added services through ‘Pulp Services’. This includes logistics, environment, IT, fixed-price agreements, technical cooperation in customer product development and market information. Moreover, Södra Cell commands a strong position as a supplier of green energy. Deliveries of

Image © Södra

28 | February 2014

district heating, electricity and biomass

the source

Södra Skog is one of the leading companies in the wood market and the primary area of its business operations is in wood acquisition and harvesting

and its customers are mainly found in the building materials trade, building firms, home manufacturers and timber industries. The raw material primarily comprises sawn timber, mainly of redwood. The forest raw materials from members are used in the hardwood sawmills in Traryd and Djursdala, which have an annual capacity of 50,000 cubic meters. There

in the Centre for Timber Construction

is great interest in sawn and processed

and Housing (CBBT) programme, which

Swedish hardwood in both Sweden

encompasses the development of

and abroad given that hardwood has

timber as a building material, timber in

a distinct environmental profile that is

combination with other materials and

becoming increasingly important for

building systems.


Timber offers major advantages

The internal supply of raw

given that it is flexible, binds carbon

material combined with product

dioxide and requires relatively low

quality, delivery reliability and good

energy input. Despite the fact that

service are key components of the

economic difficulties in several

customer offering. New products

countries have slowed development,

are continuously developed and

Södra Timber has a long-term steadfast

launched. The focus on flooring

confidence in timber products as a

through acquisitions and a new surface

fuel are rising steadily. Enhancing

building material. The target is to

treatment line in Kallinge strengthens

energy efficiency and increasing

increase production to 1.7 million

sales to the building materials

energy deliveries have been assigned

cubic meters of sawn timber products,

trade and reduces the company’s

high priority and a decision was taken

while also expanding further

dependence on the mouldings market.

in 2012 to invest in a new lime kiln

processing in the form of surface

and pellet plant in Värö.

treatment, bar code labeling and


packaging manufacturing.

Given that its business is based on

Image © Södra

Södra Timber: Sawn timber for all construction purposes

the forest as a renewable resource,

Södra Timber produces and supplies

Södra Interiör: A broad and attractive product range

sawn timber products for the building

Södra Interiör is one of Scandinavia’s

natural part of its business model.

materials trade and the construction

leading manufacturers of interior

The commitment of members to their

industry. It is one of Sweden’s largest

wood products with production units

forests provides the foundation for the

sawmill companies, producing 1.4

in Sweden, Norway, Denmark and

industrial operations. The forest is of

million cubic meters of timber products

Lithuania. Its broad and attractive

major importance to both biological

in 2012. Production mainly comprises

range includes mouldings, panelling,

diversity and the climate. It absorbs

construction timber and other building

flooring, wood boards, poles and sawn

carbon dioxide, which counteracts

materials used in connection with

hardwood products. The company has

the greenhouse effect. More carbon

new construction projects, repairs and

a shared sales organization with Södra

dioxide is bound when forest growth

remodeling work.

Timber, enabling sales of a broader

exceeds the amount harvested, making

product range through a single channel

the forest a carbon sink. In the long

The company is customer oriented

Södra’s sustainability work is both a competitive advantage and a

and offers the market a high degree of service. Its strengths are high delivery reliability, a well-balanced finished goods inventory and a sales organization that is close to customers and shared with Södra Interiör. Customers can be found mainly in Sweden and the rest of Europe, North Africa, the Middle East, USA and Japan. Research is primarily concentrated on new products and processes in cooperation with research institutes and universities, including the Linnaeus University. The R&D work encompasses timber processing, product development, design and logistics. Södra Timber participates

Image © Södra

February 2014 | 29

the source

and comprehensive work mapping out Södra’s way forward, the company’s Board made a formal decision on a new group strategy - a collective way forward which will allow employees and owners together to face new challenges together and make the most of the opportunities offered by our changing world. Following a period in the early 2000s when the company achieved rapid growth and good profitability, Södra has seen a phase in which profits have been down and growth has stagnated. Changes such as a reduction in the allocation of electricity certificates and industry Image © Södra

restructuring will also affect Södra. A new collective strategy has been

Södra Timber produces and supplies sawn timber products for the building materials trade and the construction industry

Södra’s ambition is to go beyond the demands of society in terms of reducing its impact on the

devised so that the company can adapt to new situations. The strategy entails that Södra must

environment. Emissions derive

become a more unified group - one

mainly from pulp production and

Södra. This will be done so that shared

transportation. Investments in new

resources can be used more effectively

technology and other measures have

and also to allow staff to work more

resulted in a gradual decrease in the

efficiently. A clearly unified Södra will

environmental footprint. Fossil-free

also reinforce the way in which the

production is a target for Södra’s

company is perceived by everyone

industries. Södra produces and delivers

else, thereby strengthening the Södra

term, it is best to manage the forest so

various forms of energy, including

brand. The strategy also focuses

that it grows well and to replace fossil

electricity, district heating and biomass

on growth in rapidly growing Asian

materials with wood-based products.

fuel. The raw material largely consists

markets, with a particular focus on

of biomass from the forest. Electricity

leveraging strengths across the board.

describes Södra’s ambitions to

is generated from the surplus energy

Processes and working methods must

contribute to addressing global

from the pulp mills, as well by Södra’s

be reviewed, in all respects and in all

challenges, such as the scarcity of

own wind power plants. Surplus

parts of the group, and Södra has to

resources and climate change. The

energy is also supplied in the form

derive the full benefit from the huge

policy emphasizes the company’s

of hot water to the district heating

investments that have already been

role in relation to corporate social

networks of several municipalities.

made. Lastly, Södra aims to become

responsibility. Sustainability activities

Södra also delivers considerable

even better at adding value for its

are pursued with the support of the

volumes of chips, pellets and peat to

customers. Among other aims, the

management system that is based

heating plants and others.

company has to move from concept

A new Sustainability Policy

on ISO 9001 for quality, ISO 14001 for the environment and ISO 50001

Future strategy

for energy and traceability of forest

After a number of months of intensive

to new product more quickly and give customers access to both excellent products and outstanding expertise.

raw materials. Södra also promotes responsible forest management using site-adapted methods that protect the forest’s ecosystem services. Biodiversity should be preserved as should the natural functions and production capacity of the forest land and consideration must also be shown to cultural environments and outdoor life. Certification represents the backbone of sustainability activities and Södra works with both of the leading forest certification systems FSC and PEFC. According to the group, 72 percent of the member area was PEFC certified and 58 percent was FSC certified at the end of 2012.

30 | February 2014

Image © Södra

February 2014 | 31

design & décor

Momofuku Toronto combines Asian influence with New York energy and local Toronto flavors Wood, steel, concrete and glass combine to reflect the richness of the food, and the ‘rawness’ of Momofuku’s style

32 | February 2014

design & dĂŠcor

Image Š Bob Gundu

February 2014 | 33

design & décor


ith a diverse cultural mix and a thriving city economy, Toronto now has a new

Asian fusion restaurant, with four thematic destinations linked by design from The Design Agency. Located in the Financial District yet conveniently accessible from Chinatown in Toronto’s city centre, Momofuku Toronto is a 6,600 sq. ft., restaurant over three levels that combines Asian influence with New York energy and local Toronto flavors. Designed by the Toronto-based studio, the restaurant interior is housed within the new glass ‘ice cube’ by architect James K.M. Cheng. Enclosed in a three-storey glass cube, the restaurant aims to offer the ‘great Momofuku experience’, represented through four concepts starting on the ground floor with its Noodle Bar. The restaurant’s entrance is marked by Chinese artist Zhang Huan’s 33-foot tall and 65-foot long, twisting, energetic stainless steel sculpture - ‘Rising’ - which bridges the ground and the sky with stainless steel birds taking flight, but also resembles a twisted root and a dragon. features and the vibe of Momofuku’s

The Noodle Bar continues the spirit of Zhang’s sculpture with plenty of movement and organized chaos. The double height space is wrapped in organically textured white oak walls intersected by blackened steel bridges and stairs. The open kitchen, the communal ‘Momo-styled’ white oak bench seating and a colorful painting of Neil Young at Madison

Enclosed in a threestorey glass cube, the restaurant aims to offer the ‘great Momofuku experience’, represented through four concepts

original New York Noodle Bar. Allen Chan, a senior partner at The Design Agency, talks through the project’s palette and material choice: “We felt strongly that the materials used should reflect the richness of the food, and the ‘rawness’ of Momofuku’s style. We developed a palette of elemental materials, keeping them honest to the brand and the space.”

Square Gardens by album cover artist

The textured oak wrap continues

Steve Keene - picking up on familiar

on the second level, where Nikai, a bar and lounge, treats patrons to a more intimate experience. Entry through sliding doors that resemble shoji screens inspires a more secluded atmosphere. Completely sheathed in warm white oak, this room feels welcoming and protective. Loosely Asian influenced architecture is mixed with classic Arthur Umanoff stools, custom-designed tufted leather sofas and local retro furniture. Rising to the third floor, one senses a shift from the grounded nature of the lower floors to the airy glass ice cube, opening the restaurant to Toronto’s grand University Avenue. Sheltered by an oak finned cube that is floating within the ice cube, Daisho Image © Bob Gundu

34 | February 2014

offers communal seating, suiting the

design & décor

ABOUT THE DESIGN AGENCY The Design Agency is an award-winning Toronto based design consultancy. Managed by partners and long-time friends Allen Chan, Matt Davis and Anwar Mekhayech, the studio unites architectural, interior design, industrial design, branding and digital design expertise. With a local and international portfolio of projects working for leading companies, developers, restaurateurs, retailers and hoteliers, each client works directly with one or more of our partners, reflecting our belief that great design requires leadership, focus and commitment. Our success is rooted in our collaborative and consultative approach by which our multidisciplinary team of talented design professionals engage internally with the partners and clients, to craft innovative, custom designed spaces that help elevate the consumer experience. We embrace the full spectrum of design typologies and remain open to innovative ideas, technologies, and new creative design approaches that will enable us to bring the best solutions forward to our clients.

Image © Bob Gundu

menu that features large format meals for parties of four to ten people. Table options include a bar made of black oak, a communal Chinese-style round table and tables with carved bases designed by the Design Agency, surrounded by black, handcrafted Maruni ‘Hiroshima’ chairs. At night,

Image © Bob Gundu

Rich Brilliant and Willing ‘Excel’ chandeliers and floor lamps softly illuminate the room. Behind Daisho, patrons can join the chef at Shoto. Encapsulated by the wine fridges, Shoto is a black, highgloss inner sanctum and open concept kitchen. Patrons perch on Brooklynbased Token’s ‘Catenary’ bar stools at a black granite bar, sampling a daily tasting menu for a true ‘back-stage’ experience. Completed in the autumn

The double height space is wrapped in organically textured white oak walls intersected by blackened steel bridges and stairs Image © Bob Gundu

February 2014 | 35

design & décor

Image © Bob Gundu

The 6,600 square foot restaurant incorporates four concepts under one roof - the Noodle Bar, Nikai, Daisho, and Shoto

challenge was the slat-wall design at Noodle Bar and Nikai, which is comprised of 13 different sizes of wood slat, panelized into 5 panel configurations for ease of access and float mounting capabilities. All millwork was fabricated and finished off site and assembled to site conditions. Cold rolled steel was utilized

of 2012, the luxury restaurant has

primarily for its strength and

become the ‘it’ place to wine and dine

superior finish. The steel was patina

for food and design connoisseurs

with a special process to achieve


the look of aged steel, mostly on

According to Chan, the 6,600 square

site. All millwork was produced

foot restaurant incorporates four

off site, and delivered on site for

concepts under one roof - the Noodle

fitment and installation. In addition,

Bar, Nikai, Daisho, and Shoto. All

all the furniture was custom except

three floors have white oak veneer,

for furnishings at Nikai and the bar

an applied patina on cold rolled steel

stools at Shoto. Further, all custom

mixed with some hot rolled steel, and

tables and stools were fabricated

concrete and glass. The Shoto bar face

locally from solid white oak.

and bulkhead are metal panels with

“From the Momofuku operations

electrostatic paint providing a car

standpoint, the main thing they

paint finish, with a monolithic black

wanted to create was a great

granite countertop, surrounded by

Momofuku experience. The

high gloss black subway tile, enclosed

experience, which is a combination

on two sides by custom wine cabinets.

of food and design, is what this

All wood ceiling panels were

place is all about. There’s a real

manufactured through a CNC process

complementary synergy between the

with micro perforations included for

food and the space, and that’s hard to

sound absorption. The main millwork

come by,” concludes Chan.

36 | February 2014

Project Details Project: Momofuku Toronto Address: 190 University Avenue, Toronto Canada Size: Momofuku Noodle Bar - first floor 2000 sq.ft. - occupancy about 70 seats Nikai - second floor 1600 sq.ft. - occupancy about 60 seats Daisho - third floor 2200 sq.ft. - occupancy about 70 seats Shoto - third floor 800 sq.ft. - occupancy 22 seats Completion: October 2012 Owner: David Chang, Momofuku NYC Design: The Design Agency Graphic Design: The Design Agency Photo Credit: Bob Gundu

February 2014 | 37


RitikaaWood: India’s largest timber engineering company E

stablished in 2002, RitikaaWood

company completely discontinued its

requirements. In addition, it also

is a fully integrated value-added

successful uPVC product line to focus

provides other outdoor solutions like

manufacturer of all products

exclusively on timber products and

pergolas, gazebos, structures, screens,

made only from Accoya wood. As

established the RitikaaWood brand.

louvres, etc.

India’s largest timber engineering

Today, RitikaaWood provides complete

company, RitikaaWood offers factory

end-to-end solutions with wood -


made, factory finished European

including design, manufacturing,

RitikaaWood has a state-of-the-art

quality solid wood products such as

installation and after-sales services. Its

modern woodworking facility at Nashik,

glazed windows and doors, solid wood

product range has expanded to include

which is the first of its kind in India and

doors, flooring, cladding, decking and

cladding, decking, flooring, screens,

is spread over an area of 30,000 square

timber structures. Significantly, the

facades, pergolas, structures etc.

feet, including a 3,000 square feet clean

As the only company in India

room for wood finishing and coatings.

that come from a naturally renewable

to provide end-to-end engineered

A total of 10 staff and 40 workers man

construction resource and has a

solutions using timber, RitikaaWood

the factory whilst 15 members from

guaranteed lifetime of 50 years in

provides a complete solution including

its team are stationed in the company

India’s tropical climate. In an exclusive

engineering, customization to suit site

headquarters in Mumbai. Utilizing the

interview with Timber Design &

and architect-specific requirements,

latest German machinery, including

Technology, Anuj Divanji, Managing

manufacturing, installation and after

Profilcut tools with Radial cutting

Director of the company shares the

sales. According to Anuj, engineering

technology, which have been recently

success story that is RitikaaWood.

includes timber design to meet global

introduced in Europe and represents

performance standards, identifying

a first for India, the company is able

the right solution for a specific

to produce world-class products at

Ritikaa Enterprises was established in

requirement, choosing appropriate

prices in line with the Indian market.

2002, and was involved in providing

hardware accessories, coating systems

Currently, RitikaaWood has an annual

uPVC windows and doors solutions

etc. With the experience of having

consumption of Accoya wood that

to clients. In 2010, the company

completed over 250 projects, the

exceeds 1,000 cubic meters.

ventured into wood, bringing together

company has developed several

Highlighting the factors behind

global partners to provide world-class

standard products like cladding,

the location of its factory in Nashik,

products in India, at Indian prices.

decking, windows, doors, etc. that

Anuj points towards the proximity to

Encouraged by the early success, the

can be customized to suit all specific

Mumbai, the commercial capital of

company offers the only products


38 | February 2014


Image Š RitikaaWood

India and a key port for the import of raw materials and the fact that Nashik is an established industrial town with essential amenities and economical and trained manpower. Completely dependent on imports of Accoya wood to satisfy customer orders, he adds that whilst demand is higher than supply at the moment, the company will soon be

Today, RitikaaWood provides complete endto-end solutions with wood - including design, manufacturing, installation and after-sales services

carrying adequate stocks in Nashik.

its trained installers take window measurements from site once the openings are ready. The windows are then manufactured, coated, assembled and fitted with glass in its factory. Fixing the finished window in the opening is the only task remaining to be done on site. However, some of its products like cladding boards and decking boards can also be

produce the world-class products it

manufactured in standard board sizes,

offers. The company is perhaps the

with customization options to suit site

RitikaaWood is the exclusive

only manufacturer in the world to


distributor for Accoya and Accoya

exclusively use Accoya, which is a

products in India. According to Anuj, as

testament to the qualities of Accoya

through their state-of-the-art

the company developed an interest in

wood and its’ confidence in Accoya,

manufacturing facility in India, the

wood products, it began to search for a

which has proven itself over the years.

company can cater to specific client

high performance timber that could be

Anuj goes on state that RitikaaWood

needs with ease. A key differentiator

sustainably sourced for several years

is committed to building a socially

is the fact that RitikaaWood pays

with consistent and reliable quality.

responsible, sustainable business

special attention to detail to ensure

In addition to dimensional stability,

model and Accoya wood allows their

the product, when installed on site,

termite resistance and guaranteed

customers to achieve a premium

appears and performs exactly as

durability were also key requirements

aesthetic feel whilst also adding value

any world-class product should.

for products to perform well in

to their sites. To date, the company has

Interestingly, the company gets

Indian conditions. This search led

worked on hundreds of projects and

requests for products where other

the company to Accoya in late 2009

installations across India.

timbers have been specified but they

Accoya Wood

/ early 2010 and an agreement was signed with them. Today, RitikaaWood exclusively uses Accoya and no other timber to

Custom-made products

Anuj is quick to point out that

turn down these requests instead insisting on Accoya wood on account

RitikaaWood primarily focuses on

of its guaranteed performance

made-to-order products. For instance,


February 2014 | 39


RitikaaWood pays special attention to detail to ensure the product, when installed on site, appears and performs exactly as any world-class product should Indian market According to Anuj, Indians love wood and given that RitikaaWood is Image © Ritikaawood

the only company that can provide end-to-end engineered timber solutions with world-class design and

to provide a warranty of 5 years

Middle East

technology in India, the company is

on lacquer coatings. Similarly, the

Market reports clearly indicate the

in a unique position to satisfy this

company offers a solid wood decking

potential in the GCC and wider Middle

growing demand. Today, RitikaaWood

solution that can last 50 years in

East. As construction projects gather

is India’s only company that can

addition to a proprietary fixing cleat

pace across the GCC, demand for

manufacture Factory Made, Factory

system that allows hidden fixing.

timber is reaching new heights. This is

Finished European quality solid wood

Confident of future growth potential,

particularly true in the case of the UAE

windows and doors. In addition, it also

Anuj insists that India still holds more

and Saudi Arabia, which have become

specializes in extra large size windows

scope for growth but that the company

key destinations for many supplier

and doors that perform well under

is also looking at other international

countries and feature among the top

all climatic conditions. In terms of

markets. As such, he expects 100

ten or even five export trade partners.

cladding, the company is able to offer

percent growth this year over the

According to Anuj, the company is

the only timber that is guaranteed

previous year. Looking ahead, the

carefully monitoring developments in

to last 50 years, both internally and

plan is to achieve 50-60 percent CAGR

the GCC with a view towards making

externally. RitikaaWood provides a

for the next 5 years. In principle, the

a foray into the market in the long

complete solution with exterior grade

company’s success can be attributed

run. Whilst nothing concrete has been

UV resistant lacquer and oil coatings,

to good design, excellent product

finalized, Anuj is confident on account

customized for Indian tropical climatic

quality and trained installation teams

of the Qatar World Cup 2022 and

conditions. In addition, good product

that complement its products, which

Dubai Expo 2020, both of which are

design, a stable timber and excellent

ultimately make its solutions a no-

sure to boost demand for timber in the

quality coatings allows the company

worries purchase for clients.


Image © Ritikaawood

40 | February 2014

In co-operation with

Sultanate of Oman Ministry of Housing

Diamond Sponsor

Gold Sponsor

Platinum Sponsor

Sultanate of Oman Ministry of Commerce & Industry

Intelligence Partners


Media Partners


February 2014 | 41


What’s in a name? O

ne species of timber can

widely available native hardwoods

Pearce said the “Pacific Jarrah” title

often have multiple names,

are traded as Tasmanian oak (also

is misleading: “Our objection really is

while others may have been

mountain ash) and Victorian ash,

the use of the name; jarrah’s a West

prescribed names, which actually

while neither of these is even

Australian word, a West Australian

belong to entirely different species.

remotely related to its namesake and

timber, you don’t find jarrah

We take a look at some examples and

both are eucalypts (Eucalyptus spp.).

anywhere but in Western Australia,”

ask whether this really matters or not.

There is some irony here, as in an

he said. “By calling it Pacific Jarrah

ABC News article posted on 13th July

the people who are promoting it

tulipwood (Liriodendron tulipifera) is

2010, the Western Australian timber

are trying to pretend it’s like a

known almost exclusively as yellow

industry warned consumers to be

jarrah that’s grown on the eastern

poplar, while botanically, it bears no

wary of a South American hardwood

seaboard.” So, while quick to defend

relation to poplar (Populus spp.) at

being falsely sold as a type of jarrah

the uniqueness of a native Australia

all. It was a new species to the first

(Eucalyptus marginata). The Forest

hardwood on the one hand, the

European settlers and so, rather than

Industries Federation of Western

Australian timber industry is happy to

invent something new, they decided

Australia said the Queensland based

go on selling other eucalypts as “oak”

to name it after a European tree to

company in question was selling

and “ash”. However, like in America,

which it bore some resemblance. In a

red-coloured hardwood as “Pacific

it is understandable why these trade

similar way, two of Australia’s most

Jarrah”. The Executive Director Bob

names have developed, as, in both

In the United States, American

42 | February 2014


This issue is not unique to America and Australia and there are many instances of misnaming of hardwood species all over the world of “Malaysian oak� a little over a decade ago, which was to become the new marketing name for rubberwood (Hevea brasiliensis) in Europe. A more successful example of an adopted marketing name is South American cherry, which is actually a Nothofagus or Antarctic beech species, commonly known as lenga. Then there are the African species, some of which have five or six local names, depending on which country or area they are sourced from. These are not marketing names, but merely names by which they have come to be known in the local language. A good example of this is wawa from Ghana (Triplochiton scleroxylon), which is also known as obeche in Nigeria, samba in Ivory Coast and ayous in Cameroon. There are also tree genera, which include numerous important and similar commercial timber species. One such example is the genus Shorea, which comprises some 196 or so mainly rainforest trees native to Southeast Asia. Many economically important species belong to the genus and these are sold under numerous names, including meranti, lauan or luan, seraya, balau, bangkirai and Image Š DANZER

Philippine mahogany. However, a

cases, the appearance of the tree or the wood has some resemblance to its adopted name. The first sawmills in America and Australia would have found it easier (and more commercially-savvy) to prescribe familiar and widely accepted names to these timbers than to create entirely new ones. This issue is not unique to America and Australia and there are many instances of misnaming of hardwood species all over the world. Some of these names have stuck and are commonly accepted, while some attempts at re-branding have stretched the imagination a little too far. One such case was the emergence

February 2014 | 43


Image © AHEC

Image © AHEC

Issues do arise, however, when the timber supplier quotes for a particular species and then tries to dupe his buyer by supplying something altogether different (and inferior), yet broadly similar in appearance number of Shorea species are often sold together as, simply, “meranti” or

commercial purposes. Issues do arise, however, when the

timber the same customers were used to receiving from Malaysia. Perhaps the naming of timber

“mixed light hardwood”. This is not a

timber supplier quotes for a particular

problem if the end use of the timber

species and then tries to dupe his

species for commercial purposes is

does not require precise calculations

buyer by supplying something

not that important, as long as both

based upon the timber’s physical

altogether different (and inferior),

buyer and seller have a mutual

properties. Similarly, numerous

yet broadly similar in appearance.

understanding. Similarly, perhaps

softwood species are often grouped

Recently in the UAE, okoume from

there is no real harm in prescribing

together and sold as SPF (spruce-

Gabon (Aucoumea klaineana) was

alternative names to timber species

pine-fir). Because they are similar in

supplied to a number of unsuspecting

as a means of bolstering their

appearance and structural properties

customers as “meranti”. To the

marketability - provided they are

and because they are often harvested

untrained eye okoume could pass as a

not too far-fetched. Whatever the

from the same areas, it just makes

Shorea species, but when machined it

consensus, what is most important is

sense to bundle them together for

was found to be much softer than the

that the buyer is fully aware.

44 | February 2014 Looking to find out more about hardwood maple floors? Talk to one of our specialized suppliers today!

February 2014 | 45


GlaxoSmithKline building wins award for ‘Innovation in Architecture’ A wooden building with an unparalleled signature in Québec 46 | February 2014


he new administrative building for GlaxoSmithKline was opened in 2011 and is

located in the Quebec Metro High Tech Park, opposite the company’s vaccine production facility. Winner of the ‘Innovation in Architecture’ award at the Royal Architectural Institute of Canada’s annual Awards of Excellence, the project was designed by Coarchitecture. The new building, in addition to offering an innovative and contemporary office space, is also notable for its sustainable practices. The green elements of the building include an FSC-certified timber frame, geothermal heating and cooling, and a south-facing atrium with a doubleskinned facade. A multi-disciplinary team from Coarchitecture including building


cooling system was also chosen for its energy performance, comfort, and ability to harmoniously integrate with the wood structure. The structure is made of a complex assembly of glulam Nordic Lam beams and columns, all of which are FSCcertified and come in various shapes and dimensions. The most spectacular columns in the atrium and along the south side have a cylindrical shape with a variable diameter - larger at the center than at the ends. Along the facade, the columns are inclined at 45 degrees and supported in an ‘A’ shape, while in the upper section they form a large ‘X, which is clearly visible from the outside through the glass wall. In order to ensure the curvature of the roof, rectangular dimension beams (137 x 457 mm) curve in one direction and then in the other. As for the main beams, they are larger with proportions of 184 x 502 mm. Inside, the most striking feature is certainly the vast atrium at the entrance of the building. Overhung by a large mezzanine, this space is open to the full height of the building. The ubiquitous presence of wood composes a sumptuous setting bathed in natural light. Work areas have no closed offices. Employees meet in an open space, installed at long tables. To isolate, they can go to one of the twelve ‘bubbles’ (closed workrooms) appointed for this purpose or avail of the meeting rooms and conference facilities. Further, the beauty of the building has been enhanced by a Image © Stéphane Groleau

landscaped garden, which surrounds the entire building. All work and relaxation areas

science professionals and a

reduce glare from the morning and

mechanical engineer worked on the

evening sun. Moreover, the north side

have natural light and views to

project right from the competition

has fewer windows, which increases

the outside. A geothermal heating

stage of the design development. As

insulation of the building and

and cooling system composed of a

such, this process has resulted in an

prevents heat loss. As a result, the

radiant heating floor and cooling

innovative building that demonstrates

building is able to reap the maximum

beams suspended without convection,

synergies between architecture,

benefits of natural light.

ensures occupant comfort while

A wood structure was chosen

providing an energy saving of about

systems and Smart Working

for its environmental and aesthetic

55 percent compared to conventional

Environment solutions.

qualities. Visible through the glass

equipment. According to the design

façade, the triangulated frame serves

team, radiant floors circulate warm

towards the east and west, with

as bracing as well as supporting

water to provide heat, while a coolant

a glass facade in the south. It

horizontal, vertical and seismic loads.

flows through chilled beams to reduce

incorporates a double-skinned

The cylindrical members are tapered

the temperature when it is too warm.

envelope, which in conjunction

for an elegant effect, a first for the

As far as Coarchitecture can tell, this

with the natural ventilation, aids in

manufacturer. The use of wood for

is the only geothermal system of its

minimizing heat gains and maintaining

almost all structural components

kind in Quebec. The overall goal of

a comfortable environment inside.

results in a building that is practically

the project was to reduce its impact

In addition, the eastern and western

carbon-neutral when sequestration

on the environment while increasing

facade of the building has been made

is taken into account. In addition,

creativity and productivity.

using translucent metal panels, which

an entirely geothermal heating and

structure, electrical-mechanical

The building has an orientation

With all energy saving measures

February 2014 | 47


introduced in the construction, the total energy expenditure of the building represents a gain of about 55 percent when compared to the reference building of the National Energy Code of Canada for Buildings. As for fire protection, the entire structure provides a fire resistance of 45 minutes, as required by the Building Code. Certified ‘LEED Gold’, the project has been deemed carbon neutral for its implementation; the building itself is carbon neutral for the duration of its life, in large part thanks to the choice of wood. The wood has sequestered 460 tons of CO2, while the whole construction generated emissions of 545 tons. The deficit of less than 100 tons has been offset through the purchase of credits on the international carbon market. According to the jury at the 2013 Image © Stéphane Groleau

RAIC Awards of Excellence, there was a theme that connected all three projects recognized for ‘Innovation

technical strategies and excellence

in Architecture’. Each demonstrated a

in architectural design. Displaying

high level of architectural resolution that integrates thoughtful aesthetic design with technical innovations. The projects displayed innovation at all levels of the design, from poetic concepts through to technical construction details, and are built expressions of thoughtful and wellarticulated strategies of innovative design processes.

The use of wood for, almost all structural components, results in a building that is practically, carbon-neutral when sequestration, is taken into account

a bold and clear design strategy by an integrated design team utilizing the best of current building design approaches and technologies, the jury felt that the technical design solutions are both comprehensive and multifaceted. In short, the project team has created an office workplace that would be a highly desirable environment in which to work, and the building is highly readable in

In the case of the GlaxoSmithKline building, it demonstrated a high

its spatial and building-systems

level of design integration of current


Project Details Project: GlaxoSmithKline Headquarters Client: GlaxoSmithKline Inc. Location: Quebec, Canada Architects: Coarchitecture Project Area: 37,000 sqm Project Year: 2011 Photographs: Stéphane Groleau Image © Stéphane Groleau

48 | February 2014



Visually handsome and naturally light-toned, Western Helmlock is an ideal wood for modern motifs. It has excellent fastenerholding properties: nails, screws or glue. Often used in construction, Western Hemlock is also an outstanding wood for mouldings, interior woodworking and furniture.

American Softwoods is your free connection to America’s softwood producers and distributors. For more information on Western Hemlock and America’s other softwoods, view us online at:


American Softwoods represents: APA–The Engineered Wood Association Southern Forest Products Association Softwood Export Council

February 2014 | 49

wood works

The iTree by KMKG Studio: Nature’s soothing music T

Image © KMKG Studio

took place in Graz, Austria in 2006.

he iTree is a top-quality iPhone

believed that good design is based

and iPod docking station made

on experience - it is personal, it has

out of a simple tree trunk,

a ‘Heimat’ (‘home’) and has as little

an iPod of the 1st generation and

which is hollowed out using a special

design as possible. Moreover, the

attached some low-fi speakers to it.

technique and specialized tools,

iTree relies on one of KMKG’s design

The project aimed to highlight the

and then expertly proportioned to

principles - namely that good design

different life cycle of things. On the

produce optimum sound quality.

is also about the people behind

one hand, there was an iPod, which

Designers KMKG co-operated

the project. According to KMKG,

was considered old and outdated

with leading European speaker-

the energy and experience of the

after 2 years, and on the other hand,

builder Trenner & Friedl to produce

participating people and the right

there was this beautiful 80-year-

outstanding sound design. With

timing resulted in the development

old tree trunk. Following significant

special speakers hidden at the back

of the best possible speaker system

interest at the show, the studio got

for a minimal look, the iTree uses

made out of a simple tree trunk. The

into contact with the carpentry outfit

the hollowed-out tree as a resonant

development of the iTree can be

- Lenz - who offered to handcraft a

body and the wall as a reflector. In

traced back to an early prototype that

proper iTree. Initially, it seemed to be

short, the wood performs like a piano

was developed for an art show, which

an unreasonable project, but with the

KMKG combined a tree trunk with

or violin, creating a voluminous yet defined acoustic spatial experience. Compatible with any iPhone, iPod docking station, WLAN stream unit or CD player, it can even be fitted out with a turntable. The designers of the iTree

With special speakers hidden at the back for a minimal look, the iTree uses the hollowedout tree as a resonant body and the wall as a reflector Image © KMKG Studio

50 | February 2014

wood works

Each iTree has a story of its own. The story begins with the meticulous selection of a suitable tree trunk. involvement of Trenner & Friedl, the leading European speaker builders and sound designers, the project began to take shape. After one year of research and prototyping, the iTree was ready for the market. According to KMKG, each iTree is unique - customers choose the wood, the length and the built-in technology. Image © KMKG Studio

They can even take a ride through the forest and pick out their own tree. The iTree is then made by hand

can select from a variety of tree trunk

150 seats, for example in restaurants,

in the ‘Steirische Vulkanland’ region

lengths beginning from 250 cm up to

foyers, lounges and boutiques.

of southern Austria by carpenters

approx. 400 cm.

‘Tischlerei Lenz’, keeping the iTree

With regard to the installation

Each iTree contains a speaker

options of the iTree, KMKG offers

local. There are currently three types

system developed by Trenner & Friedl,

its clients a variety of floor stands,

of iTree - cherry, poplar and spruce -

which by default, has a 30-pin Apple

console stands and wall brackets.

however, almost any kind of wood can

docking station. A high-quality digital-

The tree trunk is configured for all 3

be used.

analog converter captures the sound

different installation options and the

coming from an iPod, iPad or iPhone

client is free to choose between the

The story begins with the meticulous

in order to obtain the best possible

options at pleasure. When choosing

selection of a suitable tree trunk. As

sound from the digital files. Moreover,

the wall brackets, consideration

such, the company attaches special

with regard to the technology, the

should be given to the fact that the

importance to the experience of the

client can choose between a built-in

tree trunk, depending on the type of

carpentry, which over the last few

and an external amplifier system.

wood and size at a length of 250 cm,

decades has concentrated on the

Both systems are optional. There is

weighs on average up to 80 kg.

building of speakers and has been

also the possibility to connect the

able to support in the development

iTree to a conventional or already

of the iTree leveraging their expertise

existing amplifier. KMKG recommends

and knowledge. Following this, the

the built-in amplifier version, which

client chooses the required length of

is equipped with a Sonos streaming

the tree trunk, as well as the type of

system, specifically for use in private

wood, the technical equipment und

rooms. The external amplifier version

the final installation option. Clients

is able to play music in rooms of up to

Each iTree has a story of its own.

Technical details Dimensions Width: 200 up to 400 cm Diameter: Starting at 35 cm Sound by Trenner & Friedl Bandwith: (-3db) 45Hz - 40.000Hz Impedance nominal: 4 ohm Sensitivity: (2.83 V /m) 88db using finest paper cones Wood: Currently available: Cherry, Poplar and Spruce Compatibility: iTree is compatible with any Apple iPod, iPhone or iPad using the Apple dock connector

Image © KMKG Studio

February 2014 | 51


The sixth edition of the ‘Wood News Seminar’ will also be held on February 22, 2014. At this seminar, a variety

Top Industry

Exhibitions coming up This season

of Indian and international speakers will enlighten the audience with presentations about new products/materials on the market, enhanced by ample networking activities. Approximately 100 to 150 delegates are expected, including manufacturers of furniture and other wood-based products, timber importers and dealers, interior designers and architects. The seminar is being organized in partnership with several major industry associations like the Association of Furniture Manufacturers and Traders (AFMT), the Indian Institute of Architects (IIA), the Indian Institute of Interior Designers (IIID), and the Timber Merchant Association (TMA) amongst others.


Date: 21 - 25 February Venue: Bangalore International Exhibition Center Location: Bangalore, India WEBSITE:

WMF 2014

Image © PDA Trade Fairs

The eight edition of INDIAWOOD, the largest trade fair outside of Europe and the USA, for woodworking machinery, tools, accessories and raw materials will be held from February 21 - 25, 2014 in Bangalore, India. According to the organizers, the event is expected to attract around 600 exhibitors from more than 40 countries and approximately 40,000 visitors from all over the world. On display at the show will be woodworking solutions, machineries, materials

Launched in 1986, the 15th International Exhibition on

and components, all of which will be broadly categorized

Woodworking Machinery and Furniture Manufacturing

as either machinery or non-machinery. Held every two

Equipment (WMF) is a must-visit event for woodworking

years, the event brings together market leaders from the

machinery and furniture manufacturers. Held every

woodworking sector to participate in a unique international

two years, the show will feature more than 600 leading

display of competence.

exhibitors and will aim to attract over 30,000 buyers

INDIAWOOD is one of the world’s largest and Asia’s

from China and overseas. This year, the International

biggest sourcing platform for furniture manufacturers, wood

Exhibition on Woodworking Machinery Supplies and

based handicraft manufacturers, saw millers, craftsmen,

Accessories (WMA) will debut at WMF 2014. Also running

woodworking professionals, architects and interior designers

concurrently with WMF will be the Beijing International

in the region. Significantly, for exhibitors, the show offers

Exhibition on Green Wooden Architecture and Eco-friendly

an important platform to target furniture manufacturers;

Home Furnishing and The 3rd China (Beijing) International

interior decorators; architects & builders; saw millers; timber

Exhibition on Furniture, Home Fashion & Decorations. The

importers; timber merchants; wood workers; hardware

4 concurrent exhibitions aim to connect the entire industry

distributors / dealers / manufacturers; plywood & particle

and enhance resource integration along the chain.

board manufacturers; craftsmen; manufacturers of wood-

The only woodworking machinery fair in China

based articles; experts from research institutes; forestry

supported by EUMABOIS and VDMA, the newly launched

officials; and government officers, amongst others.

‘Automation & CNC Machinery Zone’ at WMF 2014 will

52 | February 2014


showcase the world’s most advanced precision CNC

Export Furniture Exhibition

machining equipment and technology, providing practical solutions for manufacturing upgrade and transformation. In addition, an exciting and diverse series of events will also be held throughout the show period. Woodworking machinery experts and renowned furniture designer will present latest industry topics such as automated production, new panel board technologies, furniture trends and green building. As such, both exhibitors and quality buyers will be presented with unparalleled opportunities to foster discussions and explore business opportunities. Date: 25 - 28 February Venue: China International Exhibition Center (CIEC) Location: Beijing, China WEBSITE:

Malaysian International Furniture Fair The 10th edition of the Export Furniture Exhibition (EFE) The Malaysian International Furniture Fair (MIFF), an

is set to make its debut at the Kuala Lumpur Convention

export-oriented furniture trade show held annually in Kuala

Center, Malaysia’s leading convention facility, from March 5

Lumpur, Malaysia, celebrates its 20th anniversary in 2014.

- 8, 2014. Following the success of last year’s edition, which

A global leading trade show approved by UFI, the Global

attracted more than 8,500 buyers from across the globe,

Association for Exhibition Industry, MIFF welcomes over

including various trade delegations and buying mission

6,000 quality buyers from over 140 countries every year.

groups, the show will offer visitors the opportunity to see

However, in recent years, the fair has drawn more and more

an array of unique design breakthroughs and the latest

influential buyers who purchase in bulk on the spot.

trends and witness firsthand the high quality of Malaysian

Held annually since 1995, MIFF has nurtured invaluable partnerships between thousands of buyers and furniture

workmanship through the products on display. A trade platform by the industry for the industry,

makers across the globe. According to the organizers, the

EFE is a unique and ideal trading place where numerous

highlights of MIFF 2014 will include the highly popular

opportunities, market expansion and business networking

Buyers’ Night, an evening of colorful entertainment and

are readily available for all. As such, more than 200

dining slated for March 5, as well as the MIFF Furniture

exhibitors and 10,000 buyers and visitors are expected

Design Competition for young talent. Also a big draw is

to converge at the venue in search of business. According

the Prize Presentation Ceremony on March 6 where the

to the organizers, the event is not only a platform to meet

winners of the MIFF Furniture Design Competition as well as

with furniture business manufacturers from all throughout

furniture excellence and best booth display awards will be

Malaysia and the region, but also a one-stop show for


furniture professionals to find new products, meet suppliers and build partnerships with leading industry players.

Date: 5 - 8 March Venue: Kuala Lumpur Convention Center (KLCC) Location: Kuala Lumpur, Malaysia WEBSITE:

LAS EXPO The LAS-EXPO (Timber Industry & Forest Resources Management Fair) trade fair is a meeting place of specialists - wood processing industry insiders and foresters - given that the two sectors closely cooperate in wood material acquisition and processing. The show Date: 4 - 8 March Venue: Putra World Trade Center and MATRADE Exhibition and Convention Center Location: Kuala Lumpur, Malaysia WEBSITE:

provides an opportunity to become familiar with the latest wood-industry developments and is a showcase for specialized companies to display tools and equipment for wood transport and processing, pesticides and insecticides dedicated to forest protection as well as advanced IT systems.

February 2014 | 53


Held under the patronage of the General Directorate of

to show the powerful woodworking industry of the nation.

the State Forests National Forest Holding in Warsaw and

As such, the four-day event will highlight the trademark of

the Association of Forest Entrepreneurs in Gołuchów, the

Vietnam’s furniture production - high quality products at

last edition of the show was complemented by a diversity

competitive prices - and also provide visitors with numerous

of dynamic presentations of equipment as well as business

opportunities to meet all their sourcing needs.

sector meetings, workshops and conferences. Given the

According to the organizers, the exhibitor profile of

positive response to the show in 2013, the organizers are

the show primarily includes furniture manufacturers (81

confident of similar success this year.

percent), wood materials (9 percent), and handicrafts & home accessories (10 percent). The show is being organized by the Handicraft & Wood Industry Association of Ho Chi Minh City (HAWA), which has a mission to strengthen co-operation amongst members as well as to establish international relationships to help exports. With over 80 percent of its members engaged in the export of furniture & handicrafts, HAWA has successfully launched and organized the Vietnam International Furniture & Home Accessories Fair on an annual basis since 2008 providing a venue for both buyers and sellers to make valuable connections.

Date: 11 - 14 March Venue: Saigon Exhibition and Convention Center (SECC) Location: Ho Chi Minh City, Vietnam WEBSITE:

Date: 7 - 9 March Venue: Kielce Trade Fairs Congress Center Location: Kielce, Poland WEBSITE:

International Famous Furniture Fair (3F)

Vietnam International Furniture & Home Accessories Fair (VIFA)

The International Famous Furniture Fair (Dongguan), commonly known as 3F, is a leading furniture fair that is held twice a year. Jointly organized by Dongguan City Government, Houjie Town Government, Dongguan Famous Furniture Association, International Furniture and The 7th Vietnam International Furniture and Home

Decoration (Hong Kong) Association and Guangdong Modern

Accessories Fair (VIFA 2014) is one of the most well-known

International Exhibition Center, the show will be held in

export furniture fairs in Vietnam and South East Asia. Held

March and September this year. Held concurrently with two

annually at the Saigon Exhibition and Convention Center

other exhibitions, the show attracts over 985 exhibitors

(SECC), the next edition is scheduled to run from March 11 -

from 10 countries who gather in Houjie and display their

14, 2014, and will showcase a wide selection of indoor and

latest products in 11 exhibition halls covering 250,000 sqm.

outdoor furniture as well as a vast range of handicraft and

As such, 3F along with the International Famous Furniture

home accessories. Given that Vietnam has become ASEAN’s

Woodworking Machinery & Material Fair and Dongguan

leading furniture exporter, the main focus of VIFA 2014 is

Home Furnishings Fair touch every essential category

54 | February 2014


in the home furnishings/décor marketplace, including

Bois & Habitat

bedroom furniture, living room furniture, upholstery, wall décor, decorative accessories, lightings, textile as well as woodworking machinery and materials. Held right in the center of China’s furniture industry, 3F is the only furniture event in China supported by the Ministry of Commerce of China and Hong Kong Trade Development Council and is also the only furniture exhibition in China that has been approved by UFI. With 70 percent of the leading furniture manufacturers in Mainland China, Hong Kong and Taiwan as exhibitors, 3F is regarded as the ‘representative furniture fair’ in China. The exhibitor profile includes suppliers of furniture, woodworking machinery,

The first trade fair where the general public, professionals

furniture accessories and components, lighting, home

(manufacturers, builders, architects, engineering and design

accessories, items for the home, carpets and home textiles.

firms) and officials (local and regional) could meet and

Moreover, trade professionals involved with furniture and

discuss the subject of building and renovating in wood,

furnishing retail and wholesale trade, furniture importers

Bois & Habitat aims to set the benchmark for construction,

and exporters, interior designers, architects, joiners,

renovation and interior and exterior decoration in wood.

carpenters, and interior decorators visit the show.

With over 250 specialized exhibitors from Belgium, France, Luxembourg and elsewhere covering an area of 12,000 sqm

Date: 16 - 20 March Venue: Guangdong Modern International Exhibition Center Location: Houjie, Dongguan, China WEBSITE:

and around 40,000 visitors, the show has, in the span of a decade, become Europe’s biggest fair devoted to building and renovating in wood. Though wood construction has definitely established its credentials these days, nevertheless, as with other building

ZOW Istanbul

materials, construction, renovation or interior or exterior decoration in wood should not be improvised. As such, the show focuses on addressing questions such as - which types of wood to choose and for which purposes, what are the

Building on the success of the last edition, the organizers

correct techniques to use, what is the role of the architect,

of ZOW Istanbul have listened to the majority of exhibitors

where to find specialized contractors, etc. In addition, the

and decided to align the dates of the 2014 event with the

show also focuses on new forms of energy in line with the

development cycles of the furniture and interior design

concept of sustainable construction, a cause that has been

industries. As a result, ZOW Istanbul 2014 will be held at

championed by Bois & Habitat from the outset.

the CNR Expo Center from March 20 - 23. The Annual Fair for Components and Accessories for Furniture and Interior Design is held in Turkey on account of the fact that Turkey is ranked as a top producing country for the furniture components industry and Turkish manufacturers are looking

Date: 21 - 24 March Venue: Namur Expo Location: Namur, Belgiun WEBSITE:

increasingly to exports to fuel their continued growth. As such the show has proven to be a unique, and unmatched, business platform for Turkish and regional manufacturers.

MEBEL 2014 The 40th edition of MEBEL - the International Fair for Furniture, Household and Social Buildings Equipment, Manufacturing Supplies and Furniture Industry Machinery - will be held from March 25 - 30, 2014 at the Congress Center in Skopje, Macedonia. The show, which will cover an area of 16,000 sqm, is expected to attract over 60,000 trade visitors on account of the 400 international exhibitors from 20 countries who have confirmed their participation at the event. The exhibitor profile includes leading players involved in furniture, kitchens, bath fittings, lighting, floors and wall decorations, upholstery, garden furniture and accessories for gardens, as well as the latest machinery and equipment for wood processing.

Date: 20 - 23 March Venue: CNR Expo Center Location: Istanbul, Turkey WEBSITE:

Date: 25 - 30 March Venue: Congress Center Location: Skopje, Macedonia WEBSITE:

February 2014 | 55






DOMOTEX asia/CHINAFLOOR is the largest international

retailer, franchise dealer, architect/designer, contractor/

flooring trade exhibition in the Asia-Pacific region, and the

project manager, real estate developer, owner, government

second largest in the world. According to the organizers,

official, association, and manufacturer. The show celebrates

1,122 exhibitors participated in the show last year, filling

its 16th anniversary this year and will feature new or

the Shanghai New International Exhibition Center (SNIEC)

expanded specialty venues such as the ‘World of Handmade

for a total of 130,000 sqm gross exhibit space. Increased

Carpets’ and an enhanced appointment setting feature in the

demand and interest has meant that the organizers have

InnovAction program.

had to increase the show space to 140,000 sqm this year. DOMOTEX asia/CHINAFLOOR acts as a strong industry

In addition, Floor Covering Weekly (FCW), in cooperation with DOMOTEX asia/CHINAFLOOR 2014, will introduce the

platform for Chinese and overseas companies to present

GreenStep Awards program in China and Asia for the first

new products and promote their brands. The leading

time in 2014. The GreenStep Asia Awards will feature four

exhibition encourages communication within the industry,

award categories: Product, Process, Promotion and Pinnacle.

brings numerous business opportunities and actively

The Awards aim to promote the sustainable development of

promotes the development of the floor covering industry

the Asian flooring industry at all levels and to support Asian

in Asia and beyond. As such, the show exhibitor profiles

manufacturers for their commitments to environmental

include: wood & laminate; carpets & rugs; flooring


machineries (Floortech Asia); cleaning and maintenance technologies; resilient flooring; industrial flooring. The show attracted over 42,165 professional visitors in 2013 and is visited every year by both international and domestic industry players belonging to the following business profiles: buyer, agent, distributor/wholesaler,

56 | February 2014

Date: 25 - 27 March Venue: Shanghai New International Expo Center (SNIEC) Location: Shanghai, China WEBSITE:

February 2014 | 57


CIFM / Interzum Guangzhou

Image © CIFM/interzum guangzhou

CIFM / interzum guangzhou 2014 is Asia’s largest and most comprehensive woodworking machinery, furniture production and interior design trade show. Set to run for five days from March 28 - April 1, the show will be held alongside the prestigious China International Furniture Fair (CIFF). According to the organizers, the show will span 130,000 sqm covering Area B and Area C of the Pazhou Complex venue and over 1,100 exhibitors from 30 countries, and more than 60,000 professional visitors from over 140 countries are expected to attend the show this year. In addition to the established international players, the 2014 edition will feature a slew of new exhibitors including Image © CIFM/interzum guangzhou

Wood-Mizer from Poland, Lion Rock Group from the U.K., Tuoch from the U.S. and ICA from Italy. The country pavilion lineup also looks strong, boasting major wood and quality furniture accessories exporting nations with the likes of Germany, USA / Canada, Italy, Turkey, Chile and Spain as well as the American Hardwood Export Council (AHEC). After a year’s absence, the Canada Wood pavilion will be back this year, promising to up the ante. Making it’s maiden appearance at both interzum guangzhou and in South China, the Swedish pavilion aims to carve out a market as well. The Piazza will be the venue for a series of forwardlooking forums and seminars. Officially spearheaded by the organizers, the two forums themed ‘Material Revolution: Innovative Furniture Components & Raw Materials’ and

Image © CIFM/interzum guangzhou

‘New Usage Trends of Nature Materials’ respectively are expected to provide a platform for professional exchange and cooperation opportunities for exhibitors, trade visitors and industry bodies. Key representatives from leading companies from Belgium, Turkey and the U.S. have been identified as guest speakers to share the latest technology and products in upholstered furniture manufacturing.

58 | February 2014

Date: 28 March - 1 April Venue: Pazhou Complex Location: Guangzhou, China WEBSITE:


Dubai WoodShow

TECHNOMEBEL TECHNOMEBEL is Bulgaria’s largest specialized exhibition for materials, woodworking machinery and equipment, and furniture manufacturing and will showcase novel technologies and techniques for woodworking and furniture production in addition to a variety of materials, fittings, accessories and improved chemical products for the surface treatment of wood. The exhibition is divided into two main categories: materials and accessories for the furniture industry; and machines and tools for woodworking, furniture production, plus technologies for the woodworking and furniture industry. The exhibition is being held in parallel with the WORLD OF FURNITURE exhibition focusing on end customers and examining new trends in interior and furniture design. As such, this will ensure both experts and the general public are able to witness everything for the furniture industry in one place. In addition, the Hosted Buyers (qualified buyers) program for business meetings, which is being organized by the Branch Chamber of Woodworking and Furniture Industry and Bulgarreklama Agency, is expected to attract more foreign visitors in 2014. Image © Dubai WoodShow

The 9th edition of the Dubai WoodShow is set to take place at the Dubai International Convention and Exhibition Center from April 8 - 10 this year. With over 500 exhibitors

Date: 01 - 05 April Venue: Inter Expo Center Location: Sofia, Bulgaria WEBSITE:

from more than 40 countries expected to take part, the show remains the leading exhibition in the region that offers a chance for the timber industry to meet wood and

Indonesia WoodShow

woodworking professionals and develop ideas for increasing the range and quality of business and learn about new techniques and sources of supply. As the biggest trade show

The second Indonesia WoodShow will take place from

for the timber industry in the Middle East region, the annual

March 14 - 17, 2014 at East Green Eco Park in Jakarta,

event is a convergence point for producers, manufacturers,

Indonesia, alongside the International furniture and Craft

importers, exporters, traders, suppliers and end-users in the

exhibition (IFFINA). The show will feature leading suppliers

wood industry chain. As such, the vast range of products

of wood products such as timber, hardwood, softwood,

showcased at the Dubai WoodShow includes wood products,

plywood, hardboards, MDF, wood and timber flooring,

woodworking machinery, blades & knives, tools, abrasives,

treatment products, spraying equipment and raw wood

industry solutions, and many more.

materials in the South East Asia, Australia and New Zealand

Being a highly specialized show, Dubai WoodShow

region. In addition, a range of wood machineries including

provides an excellent opportunity for regional and

boring and combining machines, blades and knives,

international companies and agents to showcase and learn

Edgebanders, Sanding, Finger joint, Plywood manufacturing

about wood and woodworking and to build new strategic

machinery, wood accessories and components and dust

relationships with buyers, traders and investors. A must-

control equipment and the latest technologies will be

attend event for anyone who is passionate about wood, the

presented during the Indonesia Wood Show

exhibition is the UAE’s largest convention for distributors,

As the annual event and a convergence point for

suppliers, interior designers, furniture manufacturers,

producers, manufacturers, importers, exporters, traders,

carpenters, wholesale traders and retailers, building

suppliers and end-users in the wood industry chain, the

material manufacturers, construction suppliers and project

Indonesia WoodShow is set to feature over 200 exhibitors

developers. The exhibitor profile for the event includes

from over 120 countries. Held over the space of 5,000

the latest products and innovations in MDF, plywood,

sqm, the organizers are aiming to attract over 3,500 trade

hardwood, softwood, veneers, timbers, parquet, laminates,

visitors this year, given that the show has moved to a new

finished wood merchandise, paper products, as well as wood

convenient location and is being supported by leading

machineries and related products and services.

trade associations.

Date: 8 - 10 April Venue: Dubai International Convention & Exhibition Center Location: Dubai, UAE WEBSITE:

Date: 14 - 17 March Venue: East Green Eco Park, Senyan Location: Jakarta, Indonesia WEBSITE:

February 2014 | 59


Dubai WoodShow 2014 set to attract 10,000 trade visitors from across the region Image © Dubai WoodShow


he Dubai International Wood and Wood Machinery Show (Dubai WoodShow), the biggest

01. In retrospect, what were the major achievements of the 2013 edition?

wood industry trade show in the

a material solution for the design and construction sectors of the GCC.

02. How is this year’s edition positioned?

Middle East Region, takes place

The 2013 edition, the largest ever and

from April 8 - 10, 2014 and will

about one third larger than in 2012,

host more than 500 companies from

recognized the positive improvement

This year’s edition is poised to

40 countries. The annual event is

in business prospects for hardwoods,

complement the industry’s continuing

a convergence point for producers,

softwoods and panel products. The

efforts to encourage the use of

manufacturers, importers, exporters,

show was able to expand and offer a

more wood, in keeping with green,

traders, suppliers and end-users

diverse range of offerings for visitors

sustainable building and construction,

in the wood industry chain and

whilst also presenting a wider range

government policies and practices. The

provides an excellent opportunity for

of potential networks for exhibitors

show will also aim to celebrate Dubai’s

regional and international companies

as well. Another realization was the

winning bid to host the coveted and

and agents to showcase and learn

seminar ‘Promoting Wood solutions in

prestigious Expo 2020, the world’s

about wood and woodworking and

the GCC’, which centered on wood as a

largest event, which is expected to

to build new strategic relationships

building material in the GCC; wood as

attract more than 25 million visitors.

with buyers, traders and investors.

a design component of architectural

The Expo 2020, a strong catalyst for

Timber Design & Technology talks

projects; the current state of wood use

further UAE growth and specifically

to Walid Farghal (pictured), Director

in the GCC; and Timber legality, all of

in Dubai, is a welcome boost for the

General, Dubai WoodShow Organizing

which stimulated discussions aimed

construction sector given the recently

Committee, ahead of the event.

at exploring and promoting timber as

announced and potential projects in preparation for the event.

03. What are the main objectives for this year’s edition? Dubai WoodShow 2014 aims to act as a strategic platform for visitors and exhibitors to establish profitable relationships. The show presents an excellent opportunity to forge longterm business relationships, and gives businesses dealing with wood products and woodworking a chance to launch and showcase their products and services. Image © Dubai WoodShow

60 | February 2014

This year, we have focused our efforts on attracting the latest wood


Image © Dubai WoodShow

products from new markets such as

techniques in the industry and identify

UAE are some of the key players making

Indonesia, Laos, Cameroon, Gabon,

sources of supply that contribute to

their debut at the show this year.

Congo, Nicaragua, Peru, and Argentina

the expansion and quality of their

in addition to the latest European

business. Additionally, the show helps

woodworking machinery technologies,

address the growing demands and

which will help support the furniture

tackles other significant issues in the

factories and joineries in the region

region’s wood industry.

deliver the highest quality products in

08. What is the long-term plan for the WoodShow series of exhibitions in the Middle East? Our long-term strategy is to develop

04. Are there any events such as awards, seminars and workshops at this year’s edition?

06. How many visitors and exhibitors are likely to be there at the fair this year? What percentage of them are repeat exhibitors and how many of them are new?

At this year’s show, we will be

The exhibition in 2014 is being

and Sudan. In addition, we are also

organizing a series of seminars under

held in approximately 13,428

considering a new edition for North

the theme ‘Legal Timber products

square meters of exhibition space,

Africa with the possibility to develop

in Global Trading is a must’. This is

compared to 12,629 square meters

future editions in Central and West

essential given that most buyers across

in the previous edition. We have

Africa as well. The show will aim to

the globe will have to show proof

received an overwhelming response

enhance the woodworking industry

of legality and certification for the

from international players who are

and promote the use of technology

timber or timber products that they

looking to establish their regional

in these countries, which are rich in

import. Today, no timber products can

presence in Dubai, especially in light

raw materials and also have a high

enter Europe, Australia, or American

of the anticipated demand as part

consumption of timber.

without complying with legality and

of the buildup for Expo 2020. We

certification regulations. The seminars

expect to host over 500 companies

WoodShow exhibition in Indonesia, and

will aim to debate the role of the UAE as

from 40 countries, an increase of 7

the second edition of the Indonesia

a transshipment port and the measures

percent over the previous edition. To

WoodShow will kick off in March this

it should take in regards to timber trade

date, around 80 percent are repeat

year. Over 100 exhibitors representing

regulation, certification etc.

exhibitors and the remaining 20

the leading industry players from all

percent represent new players. Last

over the world will participate at the

year the show attracted 7,946 trade

show. These exhibitors will receive the

visitors and this year we expect over

extra benefit of being able to showcase

10,000 specialized visitors.

their latest products and technologies

line with the latest design trends.

the WoodShow exhibition in Egypt as well given that it is the largest furniture producer and exporter in the Middle East. The exhibition in Egypt will support the timber industries in the neighboring countries such as Libya, Tunisia, Syria, Jordan, Lebanon

05. How does Dubai WoodShow aim to be different from other timber industry trade fairs? The Dubai WoodShow is a unique event in the Middle East as it provides

07. Who are some of the new exhibitors making their debut at the show this year?

We also organized the first

to the leading furniture manufacturers participating in IFFINA, the biggest Asian furniture show, which is being held in conjunction with the Indonesia WoodShow from March 14 - 17, in

a strategic platform for decision makers, buyers, prospectors and wood

Alfred Vesely TIMBER EXPORT and

Jakarta. As such, we remain confident

professionals to build their network

MCM Musil GmbH from Austria, Accsys

of our plans and we believe that we can

and showcase their products in the

Technologies from the UK, C.A Spencer

support the timber and woodworking

region. Moreover it allows them

from Canada, Syllac S.A from Greece,

industry globally whilst delivering more

to develop ideas, learn innovative

and the Swedish Wood Council in the

value to our exhibitors and partners.

February 2014 | 61



Bois & Habitat

CIFM / Interzum Guangzhou

21st - 25th February Bangalore International Exhibition Center Bangalore, India

21st - 24th March Namur Expo Namur, Belgiun

28th March - 1st April Pazhou Complex Guangzhou, China

WMF 2014



25th - 28th February China International Exhibition Center (CIEC) Beijing, China

Malaysian International Furniture Fair 4th - 8th March Putra World Trade Center and MATRADE Exhibition and Convention Center Kuala Lumpur, Malaysia

Export Furniture Exhibition 5th - 8th March Kuala Lumpur Convention Center (KLCC) Kuala Lumpur, Malaysia LAS EXPO

7th - 9th March Kielce Trade Fairs Congress Centre Kielce, Poland

MTKT Innovation 12th - 15th March Kiev ExpoPlaza Kiev, Ukraine Vietnam International Furniture & Home Accessories Fair (VIFA)

11th - 14th March Saigon Exhibition and Convention Center (SECC) Hochiminh City, Vietnam

Indonesia WoodShow 14th - 17th March East Green Eco Park, Senyan Jakarta, Indonesia IFFINA

14th - 17th March East Green Eco Park, Senayan Jakarta, Indonesia

International Famous Furniture Fair (3F)

16th - 20th March Guangdong Modern International Exhibition Center Houjie, Dongguan, China

ZOW Istanbul 20th - 23rd March CNR Expo Center Istanbul, Turkey

62 | February 2014

25th - 27th March Shanghai New International Expo Center (SNIEC) Shanghai, China

1st - 5th April Inter Expo Center Sofia, Bulgaria

MEBEL 2014


25th - 30th March Congress Center Skopje, Macedonia

3rd - 6th April V.V.C., Pavilion 75 Moscow, Russia


Dubai WoodShow

28th - 30th March Internationale Messe Lublin Lublin, Poland

8th - 10th April Dubai International Convention & Exhibition Center Dubai, UAE

February 2014 | 63

64 | February 2014

Timber Design & Technology Middle East - February 2014  

The only magazine for Timber industry professionals published in the Gulf region.

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