Company Orientation to the Marketplace The Production Concept This is the oldest concept in Business. It assumes that the customers always prefer the products that are inexpensive and easily available.
The Product Concept This concepts assumes that the customers will prefer those product which offers performance, quality or innovative features.
The Selling Concept Another common concept, it assumes that the company should focus on selling what they produce rather than what market needs.
The Marketing Concept Marketing Concept focus on the needs of the buyer. It is occupied to satisfy customer's needs by the means of product and service.
The Societal Marketing Concept This concept holds that business's task is to identify the interests, wants and needs of target markets and deliver effective satisfactions.
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