Tile International 3/2015

Search Tile Edizioni and MaterialiCasa

ISSN2039-8301

Cevisama 2016 Interviews, news, projects & much more...

RLS RAIMONDI LEVELLING SYSTEM

THE ORIGINAL SINCE 2009 MADE IN ITALY raimondispa.com

BEFORE

1 mm

1,5 mm

AFTER

1,5 mm

3 mm

4 mm

Schlüter®-DITRA-HEAT-E Elektrische Flächentemperierung an Wand und Boden Electrical heating within walls and floors

Vom Boden an die Wand Keramik und Naturstein sind wegen Ihrer Fähigkeit, Wärme zu speichern und gleichmäßig abzugeben, nicht nur für die Bodentemperierung ideal geeignet, sondern auch für den Einsatz an der Wand. Daher haben wir konsequent die Anwendungsmöglichkeiten des innovativen Schlüter®-DITRA-HEAT-E Systems weiterentwickelt und bieten es nun auch für die Temperierung von Wandbelägen an.

From floor to wall Thanks to their ability to retain and evenly dissipate heat, ceramic tiles and natural stone are not only ideally suited for floor heating, but also for use in walls. We therefore have consistently expanded the application options for the innovative Schlüter®-DITRA-HEAT-E system, which is now also available to create heated wall coverings.

Funktionen auf einen Blick: Functions at a glance:

Argumente, die überzeugen: System benefits include: wohlige Wärme  schafft Creates instant cozy warmth

Entkoppeln neutralisiert Uncoupling neutralizes Formveränderung deflection forces

temperierte Zonen können individuell  ausgelegt werden Rissüberbrückung Crack-bridging

Heating zones can be configured individually für Renovierungen dank  ideal niedriger Aufbauhöhe Ideally suited for renovation projects thanks to low assembly height mit bewährter DITRA-Technologie  entkoppelt Uncoupling with proven DITRA technology

Lastabtragung

direkt in den Untergrund

Load transfer

directly into the substrate

Einfache Verlegung der Heizkabel Simple installation of heating cables

geprüft als Abdichtung zugelassen  AbP AbP certified – approved as waterproofing

Schlüter-Systems KG · Schmölestraße 7 · D-58640 Iserlohn · Tel.: +49 2371 971-0 · Fax: +49 2371 971-111 · www.schlueter-systems.com

Photo: Robb Cohen Photography & Video

Frame Your Success

You Belong Here Chicago April 18-21 2O16

Your focus on what is happening in the industry keeps your business successful. Your client’s confidence in you highlights the dedication you show to staying on top of trends and techniques.

Your emphasis on relationships drives the success of your company. With 1,100 exhibitors

from 40 countries, free accredited education seminars and countless business-building resources at your fingertips, this is the largest gathering of passionate and knowledgeable tile and stone experts in North America. Frame your success at Coverings. You belong here.

Register for free at coverings.com Use VIP code: ACWR6

w

the right support

ha

t is

al is in visible to th i t n e e ess

OUTDOOR

FIXED/ADJUSTABLE

SUPPORTS

FLOORINGS

BEST

EXTREMELY

PERFORMANCE

The fixed and adjustable supports system allows a wide coverage of heights and a load capacity up to 800 kg per piece.

e ye

EASY WITHOUT

DEMOLITION Not only easy to be installed but Impertek supports enable the passage of installations and inspection without demolition.

Ideals for terraces, poolside, walkways on roofs and hanging gardens. Supports can be laid directly on the old flooring.

Discover it visiting us at

26114 Visual Comunicazione – VE

HALL 008 - STAND A12

Impertek S.r.l.

Ceggia - Venezia Tel. +39-0421/322525

www.impertek.com

Italian

QUALITY TECHNOLOGY AND PRODUCTION

w w w. m a t i c a d . c o m

MORE THAN 20 YEARS EXPERIENCE IN CREATING SOFTWARE TOOLS FOR THE INTERIOR DESIGN MARKET

2016

THE MOST DIFFUSED INTERIOR DESIGN SOFTWARE DomuS3D速 is the official software adopted by major manufacturers of furniture, tiles and sanitary ware

www.domus3d.com

A SIMPLE ONLINE DESIGN TOOL INTEGRATED IN YOUR WEBSITE Your catalogue comes to life in the online project

www.tileplanner.com

A REVOLUTIONARY AND INNOVATIVE TECHNOLOGY, UNIQUE ON THE WORLD COVERINGS MARKET A simple app. One click and you can transform your own home

www.maticad.com

Naprec recreates the geometric forms of the 50s. Rather than revivalist, however, it is modern, contemporary. The relief lends it movement and depth, the shades reinforce its up-to-date character. So a more traditional ceramics is rejuvenated and an expressive and elegant style is born. Naprec is pure design: colour, form, function.

naprec.recer.pt

The technique used has made it possible to introduce a range of new colours for small size glossy porous products that are in tune with today’s tastes and meet the technical requirements in the international standards that apply to these products. The development of small formats has coincided with the development of large size technical porcelain oor tiles (45x45). To achieve this, Recer developed a technique for applying thick coats of abrasion resistant materials to meet the CSTB standards.

ADVERTISING

N. 3/2015

Publisher: Tile Edizioni S.r.l.

Via Fossa Buracchione 84 • 41126 Baggiovara (Modena) • Italy Tel. +39 059 512 103 • Fax +39 059 512 157 info@tiledizioni.it • www.tiledizioni.it Codice Fiscale / P. IVA: IT02778050365 - Capitale Sociale: 51.400,00 € R.E.A. 329775 - Iscr. al Registro delle Imprese di Modena Periodico registrato presso il Tribunale di Modena al n. 1828 in data 21/02/2007 - Iscrizione ROC n. 9673 Editor and Publishing coordination: Chiara Bruzzichelli •

Advertising:

Contributing editors: - Luca Baraldi - Paola Giacomini - Sara Falsetti - Sabino Menduni - Sabrina Tassini

• Secretariat: info@tiledizioni.it

• Translation: Geoff Day / John Freeman • www.tiledizioni.it/subscription • Each copy: Euro 4 • Subscription: - Italy, 1 year: Euro 50 - Abroad, 1 year: Euro 70 - Italy, 2 years: Euro 70 - Abroad, 2 years: Euro 90 Spedizione in a.p. presso la Filiale di Modena.

L’IVA sugli abbonamenti, nonché sulla vendita dei fascicoli separati, è assolta dall’Editore ai sensi dell’art 74 primo comma lettera C del DPR 26.10.72 N. 633 e successive modificazioni.

• TILE EDIZIONI ms. Paola Giacomini ms. Elisa Verzelloni Tel. +39 059 512 103 Fax +39 059 512 157 p.giacomini@tiledizioni.it e.verzelloni@tiledizioni.it • mr. Alberto Tolomelli Mobile: +39 335 594 8681 a.tolomelli@tiledizioni.it

Manufacturer of adjustable pedestals for all types of terraces Screwjack pedestals used for the external terraces, decked areas and water features Visit us at Nivel 2 Pab. 3 Stand A1

• mr. Marco Calliari Mobile: +39 391 365 6544 m.calliari@tiledizioni.it • Graphic Layout: Sara Falsetti • Photoliphie: Vaccari Zincografica Srl Via E. Salgari, 61 41122 Modena - Italy • Print: Faenza Printing Industries Via Vittime Civili di Guerra 35 48018 Faenza (RA) - Italy

© 1989 Tile Italia

FOLLOW US: E-NEWSLETTER: SIGN UP ON WWW.MATERIALICASA.COM Tile Edizioni srl, in conformità al “testo unico sulla privacy”, garantisce la riservatezza dei dati usati per gli abbonamenti e per gli scopi tipici della stampa specializzata e la possibilità di modificarli o cancellarli (art. 7 del D.L. 196/2003) a mezzo richiesta scritta.

Tutti i diritti di riproduzione e traduzione degli articoli pubblicati sono riservati. E’ vietata la riproduzione anche parziale senza l’autorizzazione dell’Editore. L’Editore non assume responsabilità per opinioni espresse dagli autori dei testi redazionali e pubblicitari.

Quick and easy installation

ENTIRE CONTENTS COPYRIGHT TILE EDIZIONI SRL All right reserved.

Opinions expressed by writers are not necessarily those held by the publisher who is not held responsible.

TILE EDIZIONI ALSO PUBLISHES:

www.buzon-world.com

Contents 13 - Editorial

World production exceeds 12 billion square metres

by Chiara Bruzzichelli

Photonews

14 - 16 - 18 - 20 -

Casalgrande Ceramic Crown Marazzi opens new facility in Fiorano (Italy) Raimondi: Thomas Landreau wins 43rd world skills competition Laminam starts up fourth line

22 - Tilefax 34 - Trends

Rose Quartz tint for 2016

In the spotlight 40 - Petracer’s Holding takes over Pecchioli and presents M.A.XXI 44 - Rak refocuses on its core business 48 - Piemme extends international reach 52 - Kajaria continues to grow Statistics 58 - World production and consumption of ceramic tiles 66 - The big players in the sector Economy & markets 68 - Mohawk extends its leadership 70 - Net gain for Spain despite ups and downs 74 - Turkey’s growth loses steam

78 - Reportage Cersaie

#MCaroundCersaie 98 - Topics

Barrier-free bathrooms with every comfort

Projects 102 - AA Robins in the Gulf Islands 106 - Magna Pars Suite Hotel, Milan 110 - Neolith for Saint Jean Hospital, Brussels

34 40 44 78 52

Cover picture: Casalgrande Ceramic Crown, project by Daniel Libeskind ceramic tiles: Casalgrande Padana "Fractile" - www.casalgrandepadana.com Advertiser's list: page 27 Subscription order form: www.tiledizioni.it/subscription Translations: Geoff Day / John Freeman

FOLLOW US:

Editorial

by Chiara Bruzzichelli

World production exceeds 12 billion square metres According to a report entitled “World Production and Consumption of Ceramic Tiles”, an extract of which we publish here courtesy of Ceramic World Review No.113, worldwide tile production exceeded 12 billion square metres in 2014. This represents another increase in world production (+3.6% on 2013), albeit at a slightly slower rate than in recent years, due chiefly to slower growth in China. The figure is also very close to average growth in world GDP, which reached +3.3% in 2014, on the back of 1.8% growth in the advanced economies and 4.4% growth in emerg-

ing markets.

“For 2015 the OECD is predicting even smaller GDP growth (+3%) due to the slowdown of the traditional economic powerhouses (especially China and Brazil) and in spite of the recovery in Europe and fresh expansion in the USA.” “Only slightly higher growth (+4%) emerges from the updated figures for the world’s 25 largest tile manufacturing groups located all over the world (USA, Mexico, Brazil, Peru, Colombia, Argentina, Thailand, Indonesia, Malaysia, United Arab Emirates, Saudi Arabia, Poland, Spain, Turkey, India and South Africa),

which manufactured around 1.7 billion sq.m of tiles last year, equating to 13.7% of global production. These industrial groups are extremely heterogeneous in terms of the type and value of production and their levels of internationalisation and global market penetration.

Just 4 of them have seen a fall in output volumes, while 10 have remained stable at 2013 levels and 11 have raised their production by between 4 and 5 million sq.m/year each, either by expanding facilities or by using already installed manufacturing capacity. One notable case is the increase of more

than 10 million sq.m on the part of Kajaria, which is pursuing an intense programme of growth through investments until 2018. Even more striking is the performance of Mohawk, which tops the rankings of tile sector revenues at US $3 billion, 12.6% up on 2013. The group is set to further strengthen its leadership position this year in terms of both value and volumes following its recent acquisitions (most notably that of KAI in May) and new investments in manufacturing capacity (including those made at the Marazzi facilities in Italy)”.

5

READ US! TILE INTERNATIONAL

ON MOBILE, TABLET, PC + MAC WITH ISSUU (ONLINE or APP) www.issuu.com/tiledizioni - click on “follow” Tile International 3/2015

11

PHOTOnews

Tile International 3/2015

-

PHOTOnews

-

14

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

CASALGRANDE CERAMIC CROWN An installation designed

by Daniel Libeskind was inaugurated on 17 October near the headquarters of Casalgrande Padana.

It follows on from the now famous Casalgrande Ceramic Cloud, the first work on Italian soil by the Japanese architect Kengo Kuma.

Built near the Casalgrande Padana production facility, on two roundabouts located along the road that connects Casalgrande to Sassuolo, the two installations constitute a monumental system of high architectural quality and symbolic value, and represent a kind of eastern access gate to Italy's ceramic cluster.

Daniel Libeskind is a prominent figure on the international architecture scene and has enjoyed a long-standing partnership with Casalgrande Padana, involving formal research and technological development that have yielded high-profile results such as the faรงade systems for Le Residenze City Life in Milan, the Pinnacle installation for the Cersaie fringe event Bologna Water Design 2013, the new Fractile series of ceramic panels, and the spectacular tiling of the Vanke Pavilion at Expo 2015.

Casalgrande Ceramic Crown is an unusual, three-dimensional structure, which explores

innovative applications of latest-generation ceramic components.

Clad entirely with Fractile, the special gres porcelain panels with a raised fractal pattern, the installation spirals up towards the sky to a height of 25 metres.

The pure expressiveness of the composition emphasises the verticality of the installation, in a kind of volumetric projection with an almost hand-sketched feel, which takes shape in a display of architectural virtuosity that shows how a flexible, eco-sustainable material like porcelain tile can be used in the most unexpected contexts.

ISSUU

15

multimedia

Tile International 3/2015

PHOTOnews

Tile International 3/2015

-

PHOTOnews

-

16

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

MARAZZI OPENS NEW FACILITY IN FIORANO (ITALY) The opening ceremony for the new Marazzi factory in Fiorano Modenese was held on 3 September in the presence of the Minister for Constitutional Reforms Maria Elena Boschi and the President of the Emilia Romagna regional government Stefano Bonaccini.

At 30 million euros, this is the largest investment made by the long-established Italian company (it celebrates its 80th anniversary this year) since it joined Mohawk Group in 2013.

The new plant has been built alongside the existing facility on a 37,500 sq.m site and has a covered area of more than 9,000 sq.m.

As CEO Mauro Vandini pointed out, the four new production lines are equipped with the very best Italian technology including new high-tonnage presses, four new kilns, and cutting-edge machines for digital decoration, glazing, squaring, quality control, handling and packaging of ceramic tiles. The site’s production capacity has been more than doubled, from 4 to around 9 million sq.m/year of high-quality porcelain tile.

The plant has a strong focus on the environment, operator comfort and safety.

It is equipped with cogeneration, heat and water recovery and advanced safety systems.

The Fiorano plant is just one of the investments planned for Marazzi’s Italian production sites.

A new facility is also under construction in Finale Emilia to double the existing production capacity, and the renovation of the Marazzi showroom in Sassuolo was completed just before Cersaie.

ISSUU

17

multimedia

Tile International 3/2015

PHOTOnews

Tile International 3/2015

-

PHOTOnews

-

18

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

RAIMONDI: THOMAS LANDREAU WINS 43RD WORLD SKILLS COMPETITION Frenchman Thomas Landreau won the title of World Champion in the “Tile Setters” category of the 43rd World Skills Competition in São Paulo, Brazil, on 17 August.

Raimondi, which has sponsored the World Skills Competition for many years, is also a partner of the apprentice training centre (CFA) in La Roche-sur-Yon, a World Skills France Centre of Excellence tasked with training young French people for the international competition.

As such, Raimondi supplied the GS 86 tile saw that helped Thomas make the quick, impeccable cuts that earned him the title.

Raimondi would like to congratulate Thomas Landreau, his coach Pascal Del Toso and the whole team that took part in training the French participants for the 2015 World Skills Competition.

This is a significant award for Thomas and for all young people planning to embark on a career as a ceramic tile setter.

ISSUU

19

multimedia

Tile International 3/2015

PHOTOnews

Tile International 3/2015

-

PHOTOnews

-

20

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

PHOTOnews

-

LAMINAM STARTS UP FOURTH LINE Following 30% turnover growth in 2014 to 40 million euros and forecasts of 50 million euros in the current year, Laminam (a member of Fioranobased System Group) is now starting up its fourth production line.

At the opening ceremony on 15 July, the ribbon was cut by Chairman Franco Stefani, Vice Chairman Alessandra Stefani and Managing Director Alberto Selmi, who outlined the characteristics of the new line and the goals that the company has set itself with this major new investment.

With its 3 existing lines, Laminam has already established a leadership position in the production of large-format ceramic panels in a 1000x3000 mm size with 3 and 5 mm thicknesses for use in architecture, interiors and design. With a workrate of 50 strokes an hour, the fourth line is able to produce 4,000 sq.m/ day of extra-large format panels up to 1600x3200 mm in size.

“Although the start-up of this latest plant will enable us to reach an annual output of a million panels, increasing production capacity was not the only goal,” explained Selmi.

“The most important thing is to expand our product range with the introduction of the new extra-large 1600x3200 mm size in thicknesses of between 6 and 20 mm.

This will enable us to strengthen our presence in various markets segments, including that of kitchen worktops.”

ISSUU

21

multimedia

Tile International 3/2015

Tilefax

Companies, News & Markets PANARIAGROUP POSTS THIRD QUARTER GROWTH Panariagroup Industrie Ceramiche S.p.A. has approved its interim report on operations for the period ended 30 September 2015, with a full set of strongly positive indicators.

Net income from sales amounted to 259.4 million euros (+19.0% compared with September 2014). At 24.2 million euros, gross profit also rose significantly (+65.2%), while net operating profit reached 9.3 million euros (representing a year-on-year rise of 8.6 million). Consolidated net profit stood at 4.4 million euros (+6.4 million).

In the first nine months of 2015, exports accounted for 80% of total revenues.

The distribution of revenues between the main geographical areas in which the Group operates can be summed up as follows: • The United States has reported double-digit growth, with a 14% increase in USD revenues. When expressed in euros, the increase is higher due to the appreciation of the dollar against the euro. The biggest contribution to this result is attributable to Florida Tile, but the Lea North America and Panariagroup USA divisions have also achieved significant growth. The United States market accounts for 38% of total Group revenues.

• Taken together, the European markets have recorded growth of 9%. Only the French-speaking area has suffered a slight drop in turnover (-3%), whereas performance in Portugal (where the Group’s subsidiary Gres Panaria Portugal is the top-ranked player in terms of revenues) and Germany, both of which reported growth in excess of 20%, has been exceptionally gratifying. Eastern Europe has reported very positive results too (+24% excluding

Tile International 3/2015

Russia). European markets account for 30% of total Group revenues.

• The Italian market has recorded growth of 5%. Given that the performance of the ceramic industry as a whole has been flat (as reported by Confindustria Ceramica), this result was achieved by gaining market share, thanks in part to the development of alternative sales channels.

The Italian market accounts for 20% of total Group revenues.

• The Group’s other markets (Asia, South America, Canada, Oceania and Africa) have maintained the pace of growth set in recent years, with an increase of 20%. The most significant increases have been achieved in Asia and Africa. “Other markets” account for 12% of total Group revenues.

PROGRESS PROFILES OPENS NEW HQ IN DUBAI Progress Profiles Middle East LLC, the Italian parent company's new subsidiary, was inaugurated in Dubai on 22 November. For Progress Profiles – a leading player in the design, manufacture and sale

22

of trim profiles and technical systems for the professional installation of coverings – the new Dubai branch is the latest in a string of investments made in 2015. This year the company marked the 30th anniversary of its foundation by inaugurating its new Italian production facility in Asolo, which represents an overall investment of 11 million euros.

Progress Profiles continues to expand on international markets, and its exports to over 50 countries now account for a significant share of its turnover (35%). The company owes its success to its constant commitment to technological research, creativity and the quality of the materials it uses. Progress Profiles products have been used in major architectural projects across the Arab world, such as the Mafraq Hospital in Abu Dhabi and the Madinah Airport in Saudi Arabia. “In 2009, we became the first company in our industry to open a branch in Dubai,” explains Dennis Bordin, Chairman of Progress Profiles. “Now, with five years of gratifying results under our belt, we are stepping up our presence in the region, and seeing growing demand for our products on international markets.

The new subsidiary in Dubai is intended to be a focal point for everyone looking for finishings that incorporate authentic Italian design, which is a perfect blend of elegance, innovation and material quality.”

Tilefax

ANDAL SYSTEM PRESENTS S.A.P.4 In just four years, Andal System, a specialist in the supply of products for the installation of floor and wall coverings, has succeeded in extending its distribution network to every corner of the globe. At Cersaie 2015, exactly one year after unveiling S.A.P. 3, its 1 mm installation system, the company presented the world premier of its all-new S.A.P. 4 system.

The revolutionary screw-type installation system has been enhanced in various ways: - with S.A.P.4 you can triple your hourly coverage because when you place the cap on the tie-rod, it screws in automatically, leaving you to just tighten it slightly for perfect tile alignment - once the adhesive has cured, you simply kick S.A.P.4 out - the cap of S.A.P.4 unscrews quickly from the broken-off tie-rod, and is ready to use again - S.A.P. 4 is designed with a very thin but very strong base, which slips easily under the tile, so that you don’t need to use too much adhesive - S.A.P. 4 includes two types of tie-rod – T-shaped and cross-shaped linear versions – so that you can set tiles of any type.

INTRODUCING THE “LA GUGLIA & KIS CERAMICHE” BRAND On 26 June 2015, Oscar for Porcelain and Ceramic Production S.r.L. took over the Sassuolo facility of Gruppo C.B.S. S.p.A., together with its two historic brands Ceramica La Guglia and Kis Ceramiche.

The transaction gives rise to a new company, whose strategy is to combine the two brands under the single “La Guglia & Kis Ceramiche” trademark, and to relaunch the Sassuolo facility with an investment plan aimed at the production plants and sales area.

The company's mission is to step up the diversification of its product range, in line with the current requirements of the Italian and export markets.

At present, the new company's production is focused on glazed porcelain tile in sizes 20x120, 30x120, 14.3x71, 61x61, 30.5x61, 43x43, 35.5x35.5, 20.5x41 and 15.3x30.6.

ARCHEA AND TAGINA WIN “CERAMIC AND DESIGN” The awards ceremony for Ceramic and Design 2015, organised by Confindustria Ceramica, took place on 1 July. First prize in the institutional category went to Archea Associati, for their work on the Chiesa della Misericordia, a church in the small Italian town of Terranuova Brac-

Tile International 3/2015

24

ciolini, using Esagona tiles by Tagina Ceramiche d’Arte.

Esagona was conceived by Marco Casamonti – the founder member of Archea Associati – and developed for production by Atelier Tagina, a laboratory capable of developing and producing the most appropriate ceramic covering for every project.

The jury of Ceramic and Design – made up of the architects Sebastiano Brandolini, Michele Capuani and Cino Zucchi – assessed 60 projects against the criteria of creativity, functionality and aesthetic taste, taking account of the overall nature of the design, the use of ceramic tiles, the quality of installation, and the environmental benefits offered by the eco-sustainability of the material.

www.topcer.com

The Penny Hill Lounge, Dublin - Eire

St. Patrick’s Church, Lisburn - N. Ireland

SPA Hotel Aulanko - Finland

Private House in Oldtown, Dublin - Eire

EXPORT OFFICE: Largo da Estação, 8-2° Fte 2750-340 Cascais Portugal Tel. +351 214 844 788/9 - Fax +351 214 841 091 E-mail: lx@topcer.com FACTORY: Zona Industrial de Oiã 3770-908 Oiã Portugal Tel. +351 234 722 395 - Fax +351 234 722 397 E-mail: av@topcer.com

Singer Building, St. Petersburg - Russia

Tilefax

FONDOVALLE INVESTS IN LARGE FORMATS Ceramica Fondovalle has continued to invest over the course of 2015.The Italian company behind Bi+Fusion, a new technology for the production of doublepressed large-format panels with multiple filling cycles and blends of different coloured bodies, installed a new plant for the production of ceramic panels last year, before upgrading its lapping and edge-grinding line, and completing the installation of a fully automated new sorting line, also for large formats.

The Maranello-based company now only thinks “big”, and this mood is reflected in the new collections: at Cersaie 2015, it unveiled “Komi”, a new series that draws inspiration from the aesthetics of wood, and replicates large floorboards (40x240, 24x240 and 24x120 cm) in four colours (Pure, Natural, Original and Traditional).

shops, 7,000 parking spaces and even a ski run with snowpark.

Everything in the Mall of Dubai is designed to glisten and convey a sense of luxury, so the architects chose Projolly Square profiles to complete the coverings in the bathrooms and toilet facilities. Projolly Square is an elegant, stainless steel profile with a right-angled shape, which is ideal for protecting the outside corners of wall tiling, where one surface joins another.

Progress Profiles exports over 12,500 articles made of stainless steel, aluminium, brass, PVC and real wood. All are certified 100% Made in Italy and sold in over 50 countries worldwide. The company marked the 30th anniversary of its foun-

BAUWERK MAKES WOOD FLOORING “SILENTE” Thanks to a certified new technology known as Silente, Bauwerk has revolutionised the installation of wood flooring by reducing footfall noise by 70%. The result is achieved by means of a patented soundproofing support laid under the floorboards, which are then installed on top of it, either with or without adhesive.

The system not only makes the floor quieter, it makes it more elastic too, thus reducing stresses on users' joints.

Silente technology makes exclusive use

PROGRESS PROFILES IN DUBAI MALL Progress Profiles is a leading Italian designer and manufacturer of interior design profiles, which boasts an array of prestigious credits both in and outside of Italy. Its latest works include the Mall of the Emirates, in the heart of New Dubai, which is perhaps one of the world's bestknown shopping and leisure facilities, and also one of the largest, with four storeys and 235,000 square metres of floor space, over 550 international brand

Tile International 3/2015

dation this year by inaugurating a new production facility (with covered area of 13,000 sq.m), and recently opened offices in Dubai, Moscow and Randolph in New Jersey.

26

Tilefax

of natural substances, which helped the Silente+Cleverpark combination to win Cradle to Cradle CertifiedCM Silver certification – a worldwide first. Cradle to Cradle is a closed cycle that certifies not only the use of eco-sustainable raw materials from fair trade sources, but also the use of renewable energies and the recyclability of the materials.

The Silente soundproofing mat, consisting of 71 fully regenerable elements, can be used in conjunction with all Bauwerk products. Sold in loose rolls, it is easy to glue to existing flooring, in remodelling projects, to help reduce noise.

Thanks to the layer of Silente, what's more, the wood flooring can be totally dismantled intact, and returned to the manufacturer for sanding and the application of a new finish. So while the residues of mat and adhesive are collected on site and recycled, the flooring itself can be entirely renovated.

FILA IN CLEAN-UP OF BAKER STREET STATION FILA Surface Care Solutions have been used to clean up Baker Street station in London, one of the oldest underground

stations in the world. In operation since 1863, when the London underground first came into service, Baker Street Station is located in the Marylebone district of central London, is served by five lines, and sees annual throughput of 1.3 billion passengers.

As a result of such intensive passenger traffic, the station's floor and wall coverings needed deep cleaning, and FILA, in support of the lead contractor Cleshar, first conducted a patch test aimed at identifying the most effective cleaning treatment, and then proceeded with the work.

The marble grit tiles of the flooring and the ceramic tiles of the platform edges underwent deep cleaning with FilaPS87, the most suitable product for removing grease and stains from heavily soiled surfaces.

The ceramic wall tiles, meanwhile, were cleaned with FilaCleaner, a concentrated neutral detergent that cleans effectively without impairing the aesthetic properties of the material.

The combination of these two products rapidly restored Baker Street station to its former glory, while also restoring the non-slip properties of its flooring, in line with regulatory requirements for public places.

Advertiser's list

Alvand 29 Andal System

31

Batimat Russia

101

Buzon 9 Cerambath 23 Cotto

Inside Back Cover

Coverings 2 Impertek 3 Intono 56 Kajaria 5 Keramika 57 Maticad 4 Progress Profiles

33

Qutone 10 Raimondi

Inside Front Cover

Recer 6-7 Rondine Group

12

SchlĂźter-Systems 1 Tecnargilla 95 The Size

Back Cover

Top Cer

25

Turkish Ceramic Federation 8

27

Tile International 3/2015

Tilefax

SETTECENTO AND POP ART Under an agreement with the foundation headed by Diana Vachier, who holds the licence to reproduce images from the works of Steve Alan Kaufman, Ceramica Settecento – Mosaici e Ceramiche d’Arte used Cersaie 2015 to showcase a collection dedicated to the American artist, who was a leading exponent of Pop Art and a long-time assistant of Andy Warhol.

Alfonso Panzani, who heads the Italian ceramic company, explained: “This collection dedicated to Steve Alan Kaufman is a tribute to Pop Art, which we produced by means of a refined system of screen-printing onto tiles. In Bologna, we presented three pieces on the Statue of Liberty, three on Marilyn Monroe, three on the subject of Lips and one on Mozart.”

This tribute to Pop Art takes the form of 31x93 cm tiles, which replicate the images in modules: the nine Lips in the photo are made up of three tiles, while the New York cityscape consists of two.

DR BY AGAPE SELECTED FOR ADI DESIGN INDEX 2015 “A friendly, sensual, charismatic object.

The soft, sinuous lines of DR offer a wide range of possible uses.” That's how the designers, Marcio Kogan and Mariana Ruzante, of MK27, a Brazilian firm of architects , describe the DR bath tub produced by Agape – a leading Italian manufacturer of high-design bathroom furnishings – which has just been selected for the ADI Design Index 2015.

DR is a flexible two-seater bath tub, shaped in such a way as to offer a relatively small footprint. Made of thermoformed solid surface, it features a curved, multi-layer housing with an oak or teak veneer. A rounded cleavage in the edge of the bath accommodates a columnlike tap, which is perfectly functional and attractively styled.

PECCHIOLI FOR VILLA CAMPESTRI

SETTECENTO

Tile International 3/2015

Villa Campestri in Vicchio del Mugello, in the Italian region of Tuscany, defines itself as a Luxury Olive Oil Resort. The facility is a restored Renaissance villa, which has always retained its farming spirit.

28

That's why staying here is about more than just enjoying the magnificent scenery. The experiences offered by the villa include picking vegetables in the vegetable garden and then using them to make classic Tuscan “ribollita” in the kitchen, tending to the hens in the large chicken run, observing the world of beekeeping, picking olives by hand and doing oil-tasting courses.

The owners of Villa Campestri take care of the building in the minutest detail, so when they renovated the bathrooms, they opted for floor and wall coverings specially supplied by Pecchioli Ceramiche of nearby Borgo San Lorenzo, which made reproductions of the original Florentine majolica that it supplied all those years ago.

Tilefax

GERMAN DESIGN AWARD 2016 FOR SCALETTA

BY TUBES For the second year running, the German Design Council has recognised the originality of Tubes radiators by awarding one of their products a German Design Award 2016. The official awards ceremony will be held in Frankfurt on 12 February.

Last year the Agorà radiator won a Special Mention and joined a selection of products that stood out for the unusual technical and aesthetic solutions they incorporated.

This year's award-winner is Scaletta, which won the Bath and Wellness category.

Recently selected for the ADI Design Index 2015, Scaletta was designed by Elisa Giovannoni and previewed at the Salone Internazionale del Bagno 2014.

As well as attractive design, the radiator offers outstanding practicality. Because it doesn't really need to be installed,

Tile International 3/2015

Scaletta is free to go anywhere in the home. Running on electricity, it is made of aluminium in a wide range of colours and two versions – one wall-mounting and one free-standing – both of which are equipped with a reel for winding in the power cable.

MONOLITE LIGHTKER

BY SILCERAMICHE AND ANTONIO LUPI At Cersaie 2015, SilCeramiche and AntonioLupi presented their Monolite LightKer collection of bathroom furniture, derived from the combined know-how of both brands.

The Monolite LightKer collection was on show at the Yourspace showroom in Sassuolo, owned by SilCeramiche, for the full duration of Cersaie.

Antonio Lupi's constructive design found an ideal material in Lightker by SilCeramiche, because its ductility provides the utmost freedom of expression.

30

NEW RENZO PIANO PROJECT IN MOSCOW The former GES2 power station in the red October district of central Moscow is due to be converted into a museum of contemporary art by the end of 2019.

The V-A-C Foundation commissioned the project from the Renzo Piano Building Workshop, founded by the renowned Italian architect. Built in the early 20th Century, the building will be entirely remodelled and re-purposed, and receive a full upgrade in terms of energy efficiency.

Equipped with a gallery and an auditorium for courses and workshops, the new exhibition complex will also include a birch wood and a small open space complete with pop-up shops and eateries.

Tilefax

SPECIAL MENTION FOR COLOR AT GERMAN DESIGN AWARD 2016 Having won a nomination for the Bath and Wellness section of the international award, the Color mixer tap designed by the Florentine architect Marco Pisati for Gattoni Rubinetteria, won a Special Mention in the German Design Award 2016, for its unique originality at pan-Eu-

ropean level.

The product's design is underpinned by a minimalist concept that streamlines its cross-sections and volumes, and uses character and colour as a defining feature.

ADVERTISING

Tilefax

CLOSER BY ZUCCHETTI WINS ECC AWARD

FILA PUTS A SMILE ON PADUA STATUES’ FACES

Less than a year since its market launch, Closer, the shower head by Zucchetti, which has reinvented the physical actions involved in showering, has won the European Consumers Choice Award 2015.

The aim of the ECC Award is to select and formally recognise products that stand out for their originality, innovation and quality, and reward excellence in design and manufacturing.

Before picking the winners, consumers test the products in situations of everyday use, examine them, assess them and comment on their practicality, innovative features and design quality.

The ECC Award is not the first international prize awarded to Closer, designed

by Diego Grandi for Zucchetti, as the product has already won the Good Design and DesignPlus Awards.

The Prato della Valle Statues in Padua stand in Italy’s largest and Europe’s second largest piazza (with a surface area of 88,620 sq.m). Although they had been restored many times since the late 1800s, they were looking the worse for wear recently, because the porosity of the material they are made with makes them highly susceptible to moss, lichen and air pollution.

There are 78 statues in total, all depicting important people from the city’s history, made of Pietra di Vicenza, a soft limestone that’s ideal for sculpting but also deteriorates easily. They all needed anti-vegetation treatment with Hydrorep, a water-repellent protective product made by Fila Surface Care Solutions, which prevents the penetration of water and consequent biological colonisation, by creating a UV-resistant, anti-veg-

Tile International 3/2015

32

etation barrier. Before applying the protective treatment, of course, the contractors gave the statues a thorough clean, and they’re now looking a lot happier.

GERMAN PAVILION WINS MULTIPLE FAMAB-AWARDS “Fields of Ideas”, the German Pavilion at ExpoMilano 2015, swept aside the competition to win FAMAB-Awards in no less than three categories: gold for “Best Public Event”, gold for “Best Interactive Installation” and bronze for “Best Thematic Exhibition”.

On the evening of 12 November, a jury of experts assigned the awards at the official prize-giving held in Ludwigsburg.

The project was designed and created by the Messe Frankfurt team, a group of exhibition experts from Milla & Partner, a team of architects from Schmidhuber and a group of construction specialists from Nüssli Deutschland.

The trade association FAMAB Verband Direkte Wirtschaftskommunikation e.V. has been awarding prizes since 2014 for international excellence in the fields of brand experience, face-to-face communication, and temporary and permanent architecture.

The German Pavilion also won the Red Dot Award for best spatial communication in August 2015.

www.progressprofiles.com

With a glance always oriented to the future.

STUDIOVERDE

Warmth and Comfort in Every Room

The Surfa Internat i ce E ary 2 vent onal 0-22 2 016 - Las V Boot egas h 512 3

Janu

PRODESO HEAT SYSTEM Electrical floor heating system The Made in Italy alternative PRODESO HEAT SYSTEM by Progress Profiles combines the benefit of an underlayment membrane with the comfort and convenience of electrical radiant floor heating. The Prodeso Heat Membrane can be installed directly over the entire subfloor as an uncoupling, crack isolating and waterproofing membrane, making it possible to install underfloor electric heating even on problematic substrates such as wood and cracked screeds. The Prodeso Heat Cable is installed in the areas where heat is desired and tiling can begin immediately after the hearing cable is in place. No additional steps are required.

PRODESO HEAT SYSTEM is a revolutionary and cost effective way to add warmth and comfort to your cold surfaces.

Progress Profiles SpA

Certificated company UNI EN ISO 9001:2008

ANNIVERSARY • 1985-2015

UNCOUPLING / CRACK ISOLATION

VAPOR AND MOISTURE MANAGEMENT

WATERPROOFING

LOAD DISTRIBUTION

Trends

ROSE QUARTZ tint for 2016 LINKS IN TEXT 1

ď ‘

In every lifestyle sector, from fashion to interior design and furnishing, colours, in their infinite tones, blaze a creative trail that draws everyone into its wake and opens up an array of different avenues of design potential. Every year the American colour specialists Pantone use their knowledge of the latest trends to elect a specific colour of the year, and their latest report sends out a clear message: the warm, embracing tone of MARSALA, identified as the must-have colour of 2015 and perfectly in step with the current 70s revival, has now had its day in the sun, and will make way for the more placid ROSE QUARTZ in 2016.

On the one hand, the ana-

Tile International 3/2015

2

3

lysts' choice pays homage to the beauty of natural resources, but on the other, Rose Quartz boasts a string of innate peculiarities, not least its

status as the ultimate calming colour. It takes the romanticism of pastels and the rebalancing properties of quartz, and then adds a carefree feel

34

to everything it touches. Designers can use it effectively to elicit a sense of reflection, while at the same capturing the essence of playful escape.

Trends

1 - “Weekend” by Marazzi 2 - Hängelampe Koge Ball 3 - Fritz Hansen “Favn” Sofa 4 - “Nerd” by David Geckeler 5 - “IRA MADE” by made.com

6 - Fornasetti dish 7 - Smeg kettle 8 - Atlas Concorde 9 - Gucci, fashion show 2016 4 5

6

7

9

So invasive visual stimuli will give way to a gentler tone in 2016, which is symptomatic of our shared need for a return to peace and positive

8

thinking. “Colours this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves," explains LE-

35

ATRICE EISEMAN, Executive Director of Pantone Color Institute™. "With our culture still surrounded by so much uncertainty, we are continuing to

yearn for those softer shades that offer a sense of calm and relaxation.”

Pantone also identifies PEACH ECHO and LILAC GRAY as essen-

Tile International 3/2015

Trends

tial colours in next year's palette, alongside the top-ranked tone. The lifestyle sector will also be tending towards the other, evocatively named colours on the list: Serenity, Snorkel Blue, Buttercup, Limpet Shell, Fiesta, Iced Coffee and Green Flash. The inspiration for next year's colours, however, is not all from the natural world.

Several artists, known for their bold use of colour, have also played an influential role in setting the tone for next year, from Matisse, Picasso and

Frank Stella, to Esther Stewart and Sam Falls.

With an increasingly rule-free approach to colour, and the progressive fusion of different creative segments subject to the ebb and flow of fashion, the infamous “colour of the year” becomes an important tool in the hands of designers and specifiers. Contrary to popular belief, its versatility gets explored in full, resulting in the wide-ranging use of all its facets, from the most obvious to the most unexpected.

We saw a bon ton version of it on the pret à porter catwalks for Spring/Summer 2016 in the shape of Tadashi Shoji's broderie anglaise suits, then a refined version in Gucci's ruched blouses, and an irreverent grunge interpretation in Louis Vuitton's latest releases. In conjunction with each other, these forces rewrite the axiological rules associated with pink itself, and turn it into something much more feisty. In the design arena, the most evocative fur-

10 11

12

13

Tile International 3/2015

36

nishing complements exude freshness through every pore, while retaining an essence of romance but adhering, nonetheless, to the minimalist influences of the latest interior design trends. For example, the know-how of ERIK JØRGENSEN and the architect ANNE BOYSEN has spawned the Toward sofa, which fuses the concept of a bed, sofa bed and armchair in an ingeniously playful, tonsur-ton piece that takes account of current colour preferences, while also focusing

Trends

14

15

16

17

18

19

10 - Erik Jorgensen Sofa 11 - Smeg dishwasher 12 - Nicholas Kirkwood shoes 13 - Tadashi Shoji, fashion show 2016 14 - Bottega Veneta bag 15 - Atlas Concorde ceramic tiles

16 - “Opal Table Lamp”, Currey &

Company 17 - “Scaletta” by Tubes, portable radiator 18 - Elena Salmistraro, chandelier 19 - a vintage "quartz rose": John Galliano for Dior, Gwen Stefani's wedding dress 37

Tile International 3/2015

Trends

on craftsmanship. And it's rose quartz that gives the fabric of Toward its sheen, which is then complemented by the solid brass or aluminium feet. Kartell has upheld its iconic status by calling upon Eugeni Quitllet to design a precious collection

of vases and table ornaments decorated with transparent polymethyl methacrylate that is so sophisticated it looks like crystal glass.

Nerd, the all-wood chair designed by DAVID GECKELER, reflects a pleasing Scandinavi-

an style, while the FAVN sofa (meaning “embrace� in Danish) is a joint creation by FRITZ HANSEN and the Spanish artist JAIME HAYON, that's not only represents the essence of a cosseting piece in a cosy living-room, but also embodies

20

the very meaning of design, in other words painstaking use of colour, hand craftsmanship and technical prowess.

Smeg's collection of 1950sstyle electrical appliances makes use of the carefree

25

21

23

22

24

110

Trends 26 27

connotations of pink to enhance its already considerable appeal.

And last but not least, the ironic but practical Scaletta radiator by Tubes, expresses its funloving spirit through a wide range of colours. Even ceram-

ic is not impervious to the influence of trends, and bows in its own way to the Pantone 2016 colour palette, by transposing it onto coordinated floor and wall tiles, designed for a range of residential and contract settings.

5

28

29

30

31

20 - “Corona” by Erik Jorgensen, armchair 21 - Chanel nail polish 22 - Dior ring 23 - Maison Du Monde, drawers 24- Erik Jørgensen Sofa 25 - ABK ceramic tiles

26 - Vivienne Westwood, pendant 27 - Handmade soap by Pelle 28 - iPhone 6 29 - “I Shine” vase by Eugeni Quitllet for Kartell 30 - “Jellies Family” by Patricia Urquiola for Kartell 31- “U Shine” centerpiece by Kartell 39

Tile International 3/2015

In the spotlight

Petracer’s Holding takes over Pecchioli and presents M.A.XXI Links

in text

Graziano Verdi



In August this year, Petracer’s Holding, owned by the Belgian multinational Koramic Chemicals & Ceramics group, a leading player in the European construction market, took over the historic Pecchioli Ceramiche srl of Borgo San Lorenzo (in the Italian province of Florence). The Tuscan company, which is perhaps the last representative of the highest Italian craftsmanship in the field of ceramic floor and wall tiles, is a direct descendant of Manifatture Chini, founded in 1869 by Galileo Chini, a leading exponent of Italian liberty style.

The acquisition marks a further step in the development of the luxury hub dedicated to floor and wall coverings and home finishes and furnishings launched

by Graziano Verdi in 2013, immediately after his appointment as Chairman and Managing Director of the Belgian multi-national.

The Koramic group – with consolidated turnover of one billion euros, 500 million euros of its own resources, over 2,500 employees and business interests ranging from real estate to finance and textiles to telecommunications – is majority-owned by Christian Dumolin, a well known financier and former Vice-Chair-

Tile International 3/2015

40

In the spotlight

to take over a brand that represents a piece of Italy’s history. In 1869, when Galileo Chini established his factories in Borgo San Lorenzo, for the production of refined majolica and original porcelain stoneware, often in the form of wall tiles for Liberty style architecture, the brand was already internationally renowned: it’s no coincidence that the coverings for the façade of the Royal Palace of Siam (now Thailand), the historic headquarters of Richard-Ginori, the Terme Berzieri spa complex in Salsomaggiore, the Buell Theatre in Denver, the Detroit subway and the residence of the Queen of Holland are all his work.

After Galileo Chini, and after the factory changed its name to Franco Pecchioli Ceramiche in 1956 in the wake of the cooperation between the

Chini and Pecchioli families, it resumed the work interrupted by bombardment during the last war, and got back to supplying majolica for the villas of actors and internationally renowned figures such as Luciano Pavarotti, Sir Michael Caine and Ben Stiller… We couldn’t let such an illustrious tradition slip away from us.”

Tile International: What was the first product you made at Borgo San Lorenzo and presented at Cersaie after the takeover?

Graziano Verdi: “During the course of a minor modification to the magnificent kiln that has been in operation at the plant for decades, we started working on an idea for a contemporary product that would nonetheless bring continuity to the traditional forming of Pecchioli ceram-

ics, with the utmost respect for its craft character and without any use of digital printing. This result is a fantastic 3x1 metre panel with a thickness of 5 mm, which served as Pecchioli’s flagship at Cersaie 2015. And once again, the market proved to be sufficiently discerning to appreciate authentic Italian-made goods.”

Tile International: We stated that the acquisition of Pecchioli marks a step in the development of the luxury hub launched in 2013 with the takeover of Petracer’s. What is the respective positioning of the Petracer’s and Pecchioli brands?

G. Verdi: “Petracer’s is the allround specialist in luxury bathroom furnishing, with sanitaryware, taps, mirrors and vanity units, as well as floor and wall tiles. Pecchioli, by contrast, rep-

man of the Bank of Belgium.

Our interview with the Chairman and Managing Director, Graziano Verdi, focuses on the construction industry and the recent acquisition of the hallowed Pecchioli brand.

Tile International: What was the rationale behind the acquisition of the Pecchioli Ceramiche brand and its factory in Borgo San Lorenzo?

Graziano Verdi: “We decided

41

Tile International 3/2015

In the spotlight

resents the tradition of handcrafted majolica, the richness of glaze and the wealth of colour and decoration.

Pecchioli represents a longstanding, uninterrupted tradition of shaping and crafting ceramic, but despite this, it is capable of taking a leading role even in the most modern contexts: the enormous value of the 3000x1000x5 mm panels that we’ve called M.A.XXI is that they are all unique. Even after producing thousands of them, it is impossible that any two are identical. Works of craftsmanship, like works of art, are never the same as each other.”

Tile International: Combining craftsmanship with large panels is no mean feat. As well as your own personal experience in this area, it must take a truly immense amount of skill on the part of your craftsmen…

G. Verdi: “Some of the staff at San Lorenzo plant have been working there for generations, in the sense that the trade was passed down from father to son. So their knowledge of the material is second to none.

Without them, it would have been impossible to achieve the goal of producing largeformat panels in such a short time. I cannot over-emphasise the fact that our M.A.XXI panels are not just Made in Italy,

Tile International 3/2015

they are Hand-Made in Italy, without using any digital machinery, so every piece is unrepeatable, every piece is a one-off. We are fiercely proud of this fact, and we are confident that our efforts will be rewarded at Cersaie by considerable acclaim from the market.”

Tile International: I think it’s fair to say that the design effort that manifests itself in Petracer’s products is unmatched anywhere. Did the brand unveil any new collections at Cersaie 2015?

G. Verdi: “Petracer’s art department is still headed by Angelo Marchesi. Some would describe his capability as nothing less than visionary, and that’s why the company has always been a trendsetter in the tile industry. This year it unveiled five new collections at Cersaie: three collections of wall tiles, and two of floor tiles, not to mention the fabulous new content of our Originali Interni Italiani bathroom furnishings catalogue.

Petracer’s is still a brand that goes very much its own way, and it often runs counter to Pecchioli: just as Pecchioli has an uninterrupted connection with the past and remains entirely faithful to tradition, while adapting to the modern world, Petracer’s continues to

innovate and preserve its capacity for provocation, modernity and even futurability in decoration, while drawing inspiration from the past.”

Tile International: Can you tell us anything about your market performance?

G.Verdi: “Petracer’s Holding closed 2014 with a 20% increase in exports, excluding Russia and Ukraine because of the trade embargo on those markets. But even if we include the results of the two eastern European countries, overall growth still rose by 6%. This is a gratifying result, achieved largely on the strength of substantial increases in China, USA and the Middle East. But I would also like to point out that we achieved growth of over 20% on the Italian market. And we’re making similar gains in 2015.”

Tile International: The Belgian Group also includes Desvres and Sphinx, a French and a Dutch company respectively, which also took part in Cersaie with their own stands.

Has each company been assigned its own separate space in order to emphasise again the fact that the brands and production chains are clearly distinct from one another?

G. Verdi: “Definitely. Each brand caters for a clearly defined market: Petracer’s and

42

Pecchioli are the essence of Italian luxury, and Sphinx is aimed at the world of architecture and contract design.

Desvres covers the middle ground, and we have made special efforts to reposition the brand by means of major investments in industrial and marketing initiatives.”

Tile International: Koramic

In the spotlight

also owns Resiplast, a manufacturer of latest-generation resin floor coverings: what made you decide to build a new production facility for the brand in the USA? G.Verdi: “Resiplast has worked in Belgium for over 40 years, developing and manufacturing synthetic resins for the construction industry. It distributes

its products worldwide and is acknowledged as a leading player in the field. The opening of its new facility in Texas is the result of increased demand caused by an upturn in the United States construction industry. What’s more, Resiplast has specific solutions for industrial and residential resin flooring, and supplies different products for use on different substrates, and this is an important factor on the American market. Resiplast also supplies specific systems and materials for structural renovation, not only of residential buildings, but primarily of major public works.”

Tile International: After Cersaie, what other trade shows are you planning to take part in?

G. Verdi: “We’ll definitely be at Coverings in Chicago from 18 to 22 April, because this is undoubtedly North America’s best showcase for presenting our two pearls of authentic Italian craftsmanship – Petracer’s and Pecchioli.

We have also decided to take part in the 2016 Salone del Mobile in Milan, because of the event’s pan-European reach and because it is one of the most prestigious international showcases for the world of architecture and interior design.”

5

43

Tile International 3/2015

In the spotlight

RAK refocuses on its core business

Abdallah Massaad:



RAK Ceramics is one of the top four ceramic groups in the world in terms of both output volumes and turnover with 12 plants in the United Arab Emirates and a further 5 in Iran, Bangladesh, India, China and Sudan, 15,000 employees and a global annual production capacity of 117 million sq.m of tiles, 4.6 million pieces of sanitaryware and 24 million pieces of tableware. In 2014, total turnover from its ceramic core business (tiles, sanitaryware and tableware) amounted to 699 million euros, including 488 million euros in the tile segment.

June 2014 marked a turning point for the multinational based in Ras al-Khaimah (UAE) when Samena Capital acquired 30.6% of the business and implemented a refocusing strategy aimed at identifying the most profitable operations and concentrating the group’s significant investments on its high margin ceramic core business. Plans were already in place to exit from non-core and less profitable core businesses such as operations in Sudan and China.

We spoke to the group’s CEO Abdallah Massaad to discuss the latest initiatives and the new projects aimed at further strengthening RAK’s position amongst

Tile International 3/2015

the major global players in the sector.

Tile International: - Firstly, what were your main results in 2014? Abdallah Massaad: “RAK Ceramics reported an upturn in profitability in 2014 as a result of the company’s strategic alignment plans. Net profits increased by 3.5% over 2013 to 63 million euros (75.7 million euros, +14.1%, when adjusted for the negative impact of hyperinflation and currency fluctuations in Sudan and Iran which resulted in losses of 12.6 million euros).

EBITDA also increased by 2.9% to 130.7 mil-

44

lion euros.

Overall revenues totalled 730 million euros, with core revenues decreasing by 1.9% to 600 million euros and non-core revenues dropping by 26.3% to 107.9 million euros in line with the strategy to scale down contracting operations.”

Tile International: - What kind of presence do you have in international markets? A. Massaad: “Around 80% of RAK Ceramics’ products manufactured at Ras alKhaimah are exported to 160 countries around the world, where we compete with the largest players in the industry. In gener-

In the spotlight

al, RAK Ceramics aspires to be amongst the top 3 ceramics exporters to value markets of Europe and MENA (Middle East and North Africa). We benefit from the fact that the UAE is considered a major export hub to the European Union, North Africa and obviously the Middle East and GCC, especially Saudi Arabia where we will be investing in a new distribution platform. The fact that we have plants in Iran, Bangladesh and India guarantees a direct presence in these markets. We also aim to strengthen our presence in the USA, Africa, Southeast Asia and Russia.�

Tile International: - Could you describe your performance in the three ceramic segments? -

45

Tile International 3/2015

In the spotlight

A. Massaad: “In 2014, sales in the sanitaryware segment increased by 4.1% in volume and 11.2% in value to 26 million euros. These results were largely due to RAK Ceramics’ continued commitment to developing eco-friendly sanitaryware products, with a particular focus on water saving.

To support revenue growth in the increasingly strategic high-margin sanitaryware business, an expansion programme has been approved to boost production capacity by 22% in the UAE, by 52% in India and by 25% in Bangladesh.

The results posted by RAK Porcelain and its tableware operations during 2014 are also in line with expectations.

We now sell 24 million pieces a year in the hotel, restaurant and catering (HORECA) sector across more than 135 countries and have around 15,000 star-rated hotels among our customers. We are also pleased with the results of our recent entry into the airline segment, for which purpose we developed specific luxury collections. Likewise in the tableware segment, the sharp increase in market demand has prompted us to expand production capacity.

This will help cope with the rapid growth in airline business and entry into new global markets. In 2014, our worldwide reach was extended by entering countries such as Benin, Ecuador, Zambia, and Dji-

Tile International 3/2015

bouti.”

Tile International: - What about the tile sector? A. Massaad: “We have been focusing strongly on product development, with more than 400 new designs and sizes developed, including the successful launch of new sizes 20x60 cm, 30x100 cm, 75x75 cm, 40x80 cm and 41.6x120 cm.

One particularly important development was the start-up at the beginning of 2015 of the new Continua+ line from Sacmi, which we use to produce the new Maximus Mega Slab, first launched at Cevisama 2015 in sizes 135x305cm, 120x240cm, 120x120cm and 29x240cm. We were the first company in the GCC region to install this innovative technology, which is capable of producing tiles with outstanding characteristics in terms of breaking strength, abrasion resistance, thermal expansion coefficient, water absorption and modulus of rupture. Production of the new Maximus Mega Slab will enable us to offer a very high value product in the traditional floor and wall tile segments and to compete in new arenas such as bathroom and kitchen countertops as an alternative to natural stone and granite.”

Tile International: - You mentioned major investments in the sanitaryware and tableware sectors. Could you tell us more about them? A. Massaad: “The investments

made in 2014 were all in line with RAK Ceramics’ new re-focused strategy to strengthen core businesses identified as tiles, sanitaryware, tableware, and faucets in the company’s focus markets of the UAE, Bangladesh, and India.

In sanitaryware a year of growth was marked by a streamlining of production processes and new initiatives to further reduce direct and indirect costs. Introduction of value engineering led to work being done on a few models to improve performance, while increased use of robotics and high technology such as laserguided vehicles make the Ras al-Khaimah plant one of the most advanced in the world.”

Tile International: - Could you tell us about your business model? A. Massaad: “Our business model is highly focused on bringing added value to customers and enhancing shareholder value. We have a global presence and follow a strategic and targeted growth strategy. Political, economic and social factors are heavily analysed, along with consumption habits of consumers, existing competition and resource availability. The markets we operate in are all high growth and high demand markets. For example, India ranks in the top 3 countries worldwide in terms of tile production and the industry is expanding in line with increasing urbanisation.”

46

Tile International: - You mentioned your new strategy that involves focusing on more profitable core businesses and exiting from all other operations. What has been done so far? A. Massaad: “When Samena Capital acquired a 30.6% stake in the business in June 2014, a “Value Creation Plan” was implemented aimed at

In the spotlight

increasing the company’s value by identifying and optimising the most profitable operations and exiting from non-core or less profitable core businesses. The disposal of RAK Pharmaceuticals Pvt Ltd in Bangladesh was completed in late 2014, then in April 2015 RAK Ceramics successfully completed the sale of its 51% share in RAK Laticrete

to Laticrete International. Total gross proceeds from the sale transaction totalled 12.68 million euros including the distribution of dividends.

The proceeds will be used to expand production operations in the sanitaryware sector.

The ceramic operations in Sudan and China are considered non-strategic and

are currently undergoing an exit strategy.

New opportunities continue to open up and in Iran we recently acquired the 20% minority share of RAK Iran, thereby making RAK Iran a wholly owned subsidiary of RAK Ceramics. Iran, the fourth largest tile producer country in the world after China, Brazil and India, has strong growth po-

47

tential both domestically and as a platform for exports to Central Asia. We also recently opened a new regional office in Singapore, this will ensure that RAK Ceramics is strategically positioned to serve the Asia Pacific region, the fastestgrowing region in the ceramic tiles market globally, both in terms of production and consumption.�

5

Tile International 3/2015

In the spotlight

Piemme extends international reach

Massimo Barbari

ď ‘

Piemme closed 2014 with turnover of 92 million euros, representing a rise of 8% year-on-year.

Exports accounted for 82% of this enviable result.

The first half of 2015 has also confirmed the growing interest of international markets, with substantial sales increases in the USA, France, Germany and the Far East. To date, the share of exports of ceramic tiles has risen to 85% of total company turnover, which in turn has risen by 10% compared with the first half of 2014.

It's also worth noting that this first half has seen a return to growth in turnover on the Italian market, with a 2.5% rise compared with the same period last year.

Piemme is a historic, top-end ceramic manufacturer, which has enjoyed an uninterrupted partnership with the designer Valentino since 1977. The company has invested some 25 million euros in recent years in the development of an innovative production process for digitally decorated porcelain tiles in the most up-to-date formats, such as 60x60, 80x80, 45x90 and 60x120.

We interviewed Massimo Barbari, who became Piemme's Managing Director in April, after working for Panaria Group

Tile International 3/2015

48

In the spotlight

for over 15 years, including in the role of Executive Vice President Sales & Marketing for Florida Tile since 2007.

Tile International: Now that you have completed the modernisation plan for your Solignano facility, would it be fair to say that Piemme is one of the most innovative and efficient companies in Italy's ceramic cluster?

Massimo Barbari: “Thanks to

one of the most substantial investments made in the Sassuolo ceramic cluster in the past 10 years and implemented under an industrial plan that came to a conclusion this year, Piemme has based its positioning firmly on efficiency and product innovation. The Solignano production facility now includes: two new 98m kilns equipped with the best energy efficiency and environmental safeguarding systems;

four presses paired with horizontal dryers; a fully automated handling system; a decoration department equipped with seven high-definition digital printers (the last of which was fitted in August); three complete new lines for polishing, lapping and edge-grinding ceramic panels, all of which we do in-house rather than on an outsourced basis; and a fully revised information system that's capable of su-

49

pervising everything that's happening at the company in real time, from the receipt of raw clay to the dispatch of invoices for finished products.

So yes, Piemme is definitely one of the most efficient manufacturers in the district. My next task is to redefine our sales and marketing strategies.�

Tile International: What do you expect the key points of these strategies to be?

Tile International 3/2015

In the spotlight

M. Barbari: “There are three things we need to deal with as soon as possible. First, we need to reposition the brands according to a more up-todate strategic vision aimed at nudging the company towards a real “brand culture”.

To achieve this we need to firmly re-establish Piemmegres, which produces top-end porcelain tile, as a halo brand. As such, it would increase interest among architects and designers, and have a knock-on effect on the Piemme brand and its Valentino spin-off, which manufactures coverings of “undisputed luxury”.

These are highly acclaimed in major market areas such as Russia (which has unfortunately imposed an import ban at the moment for political reasons), the Middle East and the Far East. We also need to reposition the Siced brand, which is currently aimed at large retail chains in France, but could also be used for breaking into large retail chains in other North European countries. The Club brand, meanwhile, which has traditionally been used for products in the mid-to-low segment of the market, could be absorbed by the other brands to complement the range offered to specifiers, building firms and large retail chains.”

Tile International: Am I right in saying that you're working on the cultural repositioning of the company, with a view to reducing the extent to which it

Tile International 3/2015

is seen as a supplier of outsourced manufacturing services?

M. Barbari: “Piemme's work as a supplier of outsourced manufacturing services is still important, and is highly valued by the companies that continue to place specific production orders with us, but in view of our high production capacity, high quality and the revenues that we have been generating in recent years, we need to prioritise sales under our own brands, in order to safeguard our margins and profitability so that we can keep on expanding and investing.”

Tile International: So the first two points of your strategy are brand repositioning and prioritising sales under your own brands. What is the third?

M. Barbari: “The third point, which we need to set to work on straight away, is to optimise distribution to our markets with lead times of 7-10 days.

To do this, we have a series of internal reorganisation initiatives in the pipeline, ranging from full ramp-up of our new business management system to the optimisation of inventory levels. Our new business management system, which we have now almost fully implemented, will help a lot with this, because it will serve as a fully fledged business intelligence tool on the one hand, and a customer relationship management tool on the other.”

Tile International: What new products did you unveil at Cersaie?

M. Barbari: “Piemme products stand out on the world market for their innovative three-dimensional structure, their special surface lapping and polishing, and their incredible aesthetic fidelity to the materials they draw inspiration from.

Alongside our reproductions of the most sought-after types of marble in our Marmi Reali collection, which has now been enhanced with new matt finishes and 3D textures, we also presented WoodSelection at Cersaie 2015.

This is a refined collection that replicates the world's most highly prized woods, with a range of different finishes.

And we also unveiled our new “More” collection, in a range of elegant colours and a natural or polished finish, which replicates the concrete surfaces that are in such favour with architects and interior designers at the moment.

Our myriad 3D textures and elaborate surface finishes have also enabled us to launch full “architecture programmes”, with porcelain floor and wall tiles.

And let's not forget that we are one of just a handful of Italian manufacturers that still produces excellent collections of white-body monoporous tile, in keeping with our longstanding tradition.”

Tile International: In view of your good performance in the

50

first half of this year, do you think that your 2015 results will be in line with the vigorous growth trend that you have achieved in recent years?

M. Barbari: “I'm confident that we will be able to match the significant increases that we have achieved in the past two

In the spotlight

years, and I know for a fact that Piemme is now more alive, more dynamic and more competitive than ever.

Piemme is now a modern, efficient company that holds product and process certifications such as ISO 9001 and ISO 14001. This enables us to

consolidate our strategies and bring about a decisive repositioning on the market.

The figures are on our side, and so are our plant and products, so we can only improve, and we are channelling all our efforts in this direction.”

5

GROUP GROWTH

3 YEARS IN FIGURES

51

Year:

Turnover in millions of euros:

2012 2013 2014

euro 79,9 euro 85,1 euro 92,0

 up up up

Tile International 3/2015

In the spotlight

Kajaria continues to grow

 Ashok Kajaria

Tile International 3/2015

With the aim of reaching an output of 100 million sq.m/year by March 2018, the largest Indian ceramic tile manufacturer Kajaria is following apace its planned investment programme which started a couple of years ago.

The group ended the year 2014 with a production capacity of 54 million sq.m and a real production of

52

50 million sq.m (10 million more than the previous year, +26%), but both figures have already changed in the first 9 months of 2015 following the start-up of new production sites in Rajasthan and Gujarat.

Even more astonishing was the 37% increase in turnover registered in 2014, which reached approximately 327 million euros.

We met Mr. Ashok Kajaria, who updated us on the latest operations and described the future steps in his agenda.

Tile International: - Kajaria achieved excellent growth last year. What can you tell us about this? Ashok Kajaria: “That’s true, we have posted a healthy uptick in both revenue (+19%) and profitabili-

In the spotlight

ty (+41%). We are looking forward to good opportunities over the next five years as the government has launched a comprehensive social housing project called “Housing for all by 2022”. An estimated 60 million houses will need to be built to achieve this goal. The government has also launched “Swatch Bharat Abhiyan” (Clean India initiative), which aims to build 60 million

toilets across the country by 2019.”

Tile International: - In just a year you have increased the number of your tile plants from 7 to 10. What’s next in your expansion programme? A. Kajaria: “A new floor tile line with a capacity of 3 million sq.m/year will begin production at the existing location in Gailpur in September/October this year. Our JV partner

Taurus Tiles Private Limited commissioned a 5 million square metre polished vitrified tile facility in Morbi in June 2015. We will also start up a 6.5 million square metre polished vitrified tile greenfield facility in Rajasthan by December 2015.

With this expansion we will reach a tile capacity of around 69 million sq.m/year by the end of this calendar year, registering growth of 28%

53

over 2014.

We have also entered into a new JV with Floera Ceramics Pvt Ltd involving the construction of a 5.7 million square metre polished vitrified tile facility in Andhra Pradesh, which will come on stream in 2016.”

Tile International: - What technologies do you use? A. Kajaria: There is nothing new as far as technology is concerned, but a few new

Tile International 3/2015

In the spotlight

machines have been installed to make bigger tiles including a 6500 PH press and a 273 metre kiln from Sacmi, one of the longest in India.

We are also the first in India and the second in the world to have adopted the new Divario press feeding system from LB. Tile International: - Besides producing bigger volumes, to

Tile International 3/2015

what extent are you improving the quality of your products? A. Kajaria: “Exposure to international home buying trends and the impact of surging markets has changed the face of the modern urban landscape.

Now the affluent, cosmopolitan and discerning consumer demands premium products and services and has ample

knowledge of the choices available.

This is the reality of the modern Indian tile market. To cater to the expectations of the discerning buyer, it’s important for us to keep a tab on the quality of our new ranges and large format sizes such as 80x120 cm, 60x120 cm and 80x80 cm in glazed porcelain and polished porcelain for

54

niche customers, along with volume driven sizes like 30x60 cm and 30x45 cm. We are also planning to launch slim tiles in a large format very soon.”

Tile International: - How did the market respond to your recent entry into the sanitaryware and faucet sector? A. Kajaria: “Tiles, sanitaryware and faucets are complementary products sold in the same

In the spotlight

stores, so this was an opportunity for Kajaria.

Moreover, our dealers mentioned that an increasing number of customers were asking for complete bathroom furnishing solutions. We decided to enter the sanitaryware and faucet verticals through our subsidiary Kajaria Bathware Pvt Ltd.The 700,000 piece sanitaryware facility at Morbi,

Gujarat will reach the optimum production level in the current fiscal year. The product range comprises 100 SKUs catering for diverse customer requirements. Similarly, the 1 million piece faucet facility at Gailpur (Rajasthan) will also optimize capacity utilization in the second half of this fiscal year.”

Tile International: - How do

you expect demand for tiles to evolve in India? A. Kajaria: “India is ranked third in world ceramic tile production after China and Brazil and is growing annually at 1112% as a result of urbanization and replacement of natural stone.

A majority of India’s ceramic producers are located in Morbi (Gujarat), possibly the sec-

55

ond largest tile cluster in the world accounting for more than 60% of the country’s total production.

Although India is one of the top consumers of tiles globally, it is also one of the lowest in terms of per capita consumption. But despite some sluggishness in the real estate sector, I believe that demand for tiles will continue to grow.

The most important reason for this is that technological advancements have strengthened the aesthetic appeal of tiles, making them an integral home improvement component. And as I said, in this segment tiles are replacing a lot of low/high end marble. The replacement market is growing as people aspire to better products which are now available in India at very affordable prices.

The new Government’s push for housing, sanitation and building smart cities along with growing urbanization and easy availability of housing finance are some of the other developments that will impact demand positively.”

Tile International: - With such a high local demand to satisfy, is there space to focus on export markets? A. Kajaria: “We do export ceramic tiles to the Gulf countries and have begun exporting glazed porcelain tiles to Europe, Australia, Taiwan and the USA, but it is still very low as a proportion of our domestic sales.”

5

Tile International 3/2015

Media planning and advertising.

→

Media relations.

→

Direct e-mail Marketing.

Restrained Measured

G e n t l e FORCEFUL a c c o m o d a t i n g

E m p h a t i c

Emphatic

Familiar

Sophisticated

Humorous

Determined

→

Content for websites, blogs and social media.

→

Database creation.

→

→

Dignified

Solemn

R e s p e c t f u l

Economic and technical articles, case histories, interviews and product data sheets.

Accomodating

Determined

HUMOROUS

Respectful Determined

Forceful

EMPHATIC Restrained F i r m L i v e l y Determined CONSIDERATE

Sincere

Emphatic

Direct Passionate

gentle

Earnest RESTRAINED

National and international press office.

Forceful

Passionate Discreet

Sophisticated

Diplomatic

Lively

lemn Formal dS o e t e r m i n e d Sophisticated Familiar

F o r c e f u l

relaxed

INFORMAL f i r m

Measured

L o f t y

Humorous

→

Accommodating

DETERMINED

Respectful

Direct

Determined

→

Firm

RESTRAINED

Sincere Resolute

gentle

Considerate

Emphatic

Resolute

T a c t f u l Forceful Emphatic

Determined

INFORMAL LOFTYS o l e m n

SERIOUS

Passionate

informal

Ta c t f u l

Discreet

Choose the TONE of your communication.

Organisation of events, technical conferences, open houses, workshops and educational initiatives.

INtono Comunicazione offers the services of Villa Marchetti, an eighteenth-century villa in Baggiovara (Modena) that has rooms equipped for any kind of event. www.villamarchetti.it

INtono Comunicazione S.r.l. - Via Martinella, 71 - 41043 Maranello (MO) - c/o Omniadvert S.p.A.

ufficiostampa@intonocomunicazione.it www.intonocomunicazione.it

Statistics Luca Baraldi, Acimac Research Department (studi@acimac.it)

World production and consumption of ceramic tiles



The third edition of the publication “World production and consumption of ceramic tiles” produced by MECS (Machinery Economic Studies, the Acimac's Research Department) is due to be released in November.

Consisting of 260 pages of graphs, tables and comments, it provides detailed analysis of the ten-year trends up to 2014 in industry, market, per capita consumption and export flows in large geographic regions and in the 75 largest tile producer, consumer, exporter and importer countries.

Here we present a preview of the key figures. *** 1) In 2014 world tile production and consumption continued to expand, although more slowly than in previous years, with increases of 3.6% and 4.2% respectively over 2013. The slowdown in import and export growth was even more evident, increasing by just 1% compared to 5.4% in 2013 and 7.4% in 2012.

2)

World tile production reached 12,409 million sq.m, 3.6% up on the 11,973 million sq.m of 2013. Growth was report-

Tile International 3/2015

ed in almost all areas of the planet and in 8 of the 10 leading producer countries. Asia produced 8,747 million sq.m (4.8% up on the 400 million sq.m of 2013), bringing its share of world production to 70.5%. Production in the European Union (EU-28) increased by 0.6% to 1,192 million sq.m, whereas non-EU European countries suffered a 5.9% fall from 606 to 570 million sq.m due to contractions in Turkey and Ukraine. In the American continent, total production reached 1,499 million sq.m (12% of world production).

Central and South America produced an extra 33 million sq.m to reach 1,191 million sq.m (+2.8%), while production in North America remained more or less stable at 308 million sq.m. Africa’s output rose from 368 to 396 million sq.m (7.6% up on 2013).

3) World tile consumption reached 12,095 million sq.m (up 4.2% on the 11,604 million sq.m of 2013). Asia’s share of global demand reached 67.5%, rising from 7,696 to 8,166 million sq.m (up 6.1% on 2013, greater than the growth in production), with China, In-

WORLD MANUFACTURING AREAS 2014 % on world (Sq.mt Mill.) production

AREAS EUROPEAN UNION (28)

1,192

9.6

+0.6

OTHER EUROPE (Turkey included)

570

4.6

-5.9

NORTH AMERICA (Mexico included)

308

2.5

+0.7

CENTRAL-SOUTH AMERICA

1,191

9.6

+2.8

ASIA

8,747

70.5

+4.8

396

3.2

+7.6

5

0.0

0.0

12,409

100.0

+3.6

AFRICA OCEANIA TOTAL dia, Indonesia and Vietnam the countries responsible for most of this increase. The fall in demand in the European Union bottomed out, dropping by just 0.8% from 855 to 848 million sq.m. Germany, and to

a smaller extent Poland and the UK, reported strong growth, while the downturn continued in Spain, Portugal and Italy. By contrast, demand fell in non-EU European markets, dropping from 578 to 543 million sq.m

WORLD EXPORTING AREAS AREAS

2014 % on world (Sq.mt Mill.) exports

% var.

14/13

EUROPEAN UNION (28)

819

30.5

+3.9

OTHER EUROPE (Turkey included)

150

5.6

-3.2

NORTH AMERICA (Mexico included)

66

2.5

-2.9

120

4.5

+2.6

1,488

55.4

+0.6

40

1.5

-16.7

0

0.0

-

2,683

100.0

+1.1

CENTRAL-SOUTH AMERICA ASIA AFRICA OCEANIA TOTAL

58

% var.

14/13

Statistics Entire contents Copyright ACIMAC - ALL RIGHTS RESERVED

3rd Edition - 260

WORLD CONSUMPTION AREAS % on world consumption

% var.

14/13

EUROPEAN UNION (28)

848

7.0

-0.8

OTHER EUROPE (Turkey included)

543

4.5

-6.1

NORTH AMERICA (Mexico included)

462

3.8

+2.9

CENTRAL-SOUTH AMERICA

1,282

10.6

+0.4

ASIA

8,166

67.5

+6.1

746

6.2

+6.4

48

0.4

0.0

12,095

100.0

+4.2

AFRICA OCEANIA TOTAL (-6.1%) due to the negative trend in Ukraine, Russia and Turkey. Just as in 2012 and 2013, the highest percentage growth in 2014 was in Africa (+6.4%, although lower than the previous year’s 13%), rising from 701 to 746 mil-

W OR LD PR OD UC TIO CO NS UM PT IO N OF CE RAN AN D MI C TIL ES 3 EDI TIO N RD

MECS

» 77 CO UN TRI ES » 10 -YE AR tim e ser ies (20 05- 201 4) » Wo rld pro duc tion : 12 .4 » Exp or ted tile s: 2.7 BIL BIL LIO N SQ M (+3 .6% on LIO 201 3) » Les s tha n one tile in ten N SQ M (+1 .1% on 201 3) (9. 3% ) SHI PPE REG ION WH ERE IT WA S D OU TSI DE MA NU FAC TUR » Hig her rat THE es of urb an ED pop IN TIL E CO ula tion gro wth NS UM PTI ON = HIG HER RAT » CH INA firs ?

ES t exp or ter in » 26 0 PAG ES! 61 cou ntr ies Eng lish tex t

Machinery Economic Studies

{

2014 (Sq.mt Mill.)

AREAS

pages, english or italian text

lion sq.m. The continent’s biggest consumer countries (Egypt, Nigeria, Morocco, Algeria, South Africa, Tanzania, Angola and Kenya) all saw increases in consumption, the only exception being Libya (-33%). Demand in Cen-

3rd EDITION year 2015

AND WORLD PRODUCTION CERAMIC TILES CONSUMPTION OF Studies CS - Machinery Economic ACIMAC/ME

MECS Machinery Economic Studies

ACIMAC 84 Via Fossa Buracchione • ITALY 41126 Baggiovara (MO) T. +39 059 510 336 info@acimac.it • info@mec-studies.it www.acimac.it • www.mec-studies.it

Info&booking info@mec-studi es.it mr. Luca Bara ldi T. +39 059 510 336

P prod cons 3a

MECS (Mac hiner Data y Econo mic Studi collec tion and proce ssing : es) for ACIM AC - info@ mec-s

ed ENG.indd

1

tudie s.it - www .mec- studie s.it 10/12/15 10:51

INTERNATIONAL TRADE 2014

tral and South America remained stable at 2013 levels at 1,282 million sq.m, with Brazil’s growth offset by falls in Venezuela and Argentina. Consumption also rose by 2.9% in North America to reach 462 million sq.m.

(on Total World Consumption)

Domestic sales 77.8%

Import Export 22.2%

4) World exports increased by just 1.05% from 2,655 million to 2,683 million sq.m, a much slower rate of growth than in the previous 4 years. The biggest increase in both per-

59

centage and absolute terms was in the European Union, which exported 819 million sq.m (up 3.9% on the 788 million sq.m of 2013) thanks to the continued recovery of Spain and Italy. The EU’s share of total exports rose to 30.5%.

Asia experienced the first real slowdown in exports, which remained virtually stable at 1,488 million sq.m (+0.6%), 55.4% of the world total. Central and South American countries reported a small rise in exports from 116 to 120 million sq.m (+2.6%), as opposed to falls in non-EU Europe (from 155 to 150 million sq.m, -3.2%), North America (from 68 to 66 million sq.m, -2.9%) and Africa (from 48 to 40 million sq.m, -16.7%).

5) The trend in import/ex-

Tile International 3/2015

Statistics

TOP MANUFACTURING COUNTRIES COUNTRY

2010 (Sq.m Mill.)

2011 (Sq.m Mill.)

2012 (Sq.m Mill.)

2013 (Sq.m Mill.)

% on 2014 world production

2014 (Sq.m Mill.)

% var.

14/13

1.

CHINA

4,200

4,800

5,200

5,700

6,000

48.4%

5.3%

2.

BRAZIL

754

844

866

871

903

7.3%

3.7%

3.

INDIA

550

617

691

750

825

6.6%

10.0%

4.

SPAIN

366

392

404

420

425

3.4%

1.2%

5.

INDONESIA

287

320

360

390

420

3.4%

7.7%

6.

IRAN

400

475

500

500

410

3.3%

-18.0%

7.

ITALY

387

400

367

363

382

3.1%

5.2%

8.

VIETNAM

375

380

290

300

360

2.9%

20.0%

9.

TURKEY

245

260

280

340

315

2.5%

-7.4%

10.

MEXICO

210

221

231

230

230

1.9%

0.0%

TOTAL

7,774

8,709

9,189

9,864

10,270

82.8%

4.1%

WORLD TOTAL

9,644

10,630

11,230

11,973

12,409

100.0%

3.6%

Source / Fonte: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 3 edition 2015 rd

port flows over the years is perfectly consistent with our long-held belief that tile is a material that tends to be produced close to the place of consumption. Although world exports stand at 21.6% of production and 22.2% of global consumption, more than half of this volume consists of exports shipped within the same geographical area as that of production (87% of South America’s exports remain in South America, 75% of North America’s exports remain within the NAFTA region, 60% of Asian exports are shipped to other Asian countries).

Tile International 3/2015

The EU is a partial exception in that 50% of its exports are shipped to nonEU countries. This analysis is confirmed by the fact that the shares of world production and consumption tend to be similar in each continent.

In other words, Asia accounted for 70.5% of production and 67.4% of world consumption, while the corresponding figures for Europe (EU + non-EU) were 14.2% and 11.5%, for the Americas 12.1% and 14.4% and for Africa 3% and 6%.

6) As the world’s largest producer, consumer and exporter of ceram-

60

ic tiles, the sheer scale of China’s volumes has been the driving force behind world growth in production, consumption and exports for over 15 years. Although the Chinese industry and market remain difficult to quantify due to the very large discrepancies between the available figures, our estimates suggest that Chinese production totalled about 6,000 million sq.m in 2014 (up 5.3% on 2013), equivalent to 48.4% of world production. This compares with a production capacity calculated by official Chinese sources at already more than 10 billion sq.m,

spread over some 1400 companies and 3500 production lines.

Domestic consumption is estimated at 4,894 million sq.m, 40.4% of world consumption.

After growing at a significantly slower pace in 2012 and 2013, China’s exports experienced the first real downturn, dropping from 1,148 to 1,110 million sq.m (down 3.3% on 2013), equivalent to 41.4% of world exports. Nigeria became the largest market for Chinese tiles (74 million sq.m, +3.9%), followed by South Korea (68 million sq.m, +25%), Saudi Arabia (63 million sq.m, -22%), Philippines,

Statistics Entire contents Copyright ACIMAC - ALL RIGHTS RESERVED

TOP CONSUMPTION COUNTRIES COUNTRY

2010 (Sq.m Mill.)

2011 (Sq.m Mill.)

2012 (Sq.m Mill.)

2013 (Sq.m Mill.)

2014 (Sq.m Mill.)

% on 2014 world consumption

% var.

14/13

1.

CHINA

3,500

4,000

4,250

4,556

4,894

40.5%

7.4%

2.

BRAZIL

700

775

803

837

853

7.1%

1.9%

3.

INDIA

557

625

681

718

756

6.3%

5.3%

4.

INDONESIA

277

312

340

360

407

3.4%

13.1%

5.

VIETNAM

330

360

254

251

310

2.6%

23.5%

6.

IRAN

335

395

375

350

280

2.3%

-20.0%

7.

SAUDI ARABIA

182

203

230

235

244

2.0%

3.8%

8.

USA

186

194

204

230

231

1.9%

0.4%

9.

RUSSIA

158

181

213

231

219

1.8%

-5.2%

10.

TURKEY

155

169

184

226

215

1.8%

-4.5%

TOTAL

6,380

7,214

7,534

7,994

8,409

69.5%

5.2%

WORLDTOTAL

9,543

10,486

10,978

11,604

12,095

100.0%

4.2%

Source / Fonte: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 3rd edition 2015 USA and Indonesia. Chinese exports also fell by 2.2% in value from 7.8 to 7.7 billion dollars.

7) The world’s second largest producer and consumer, Brazil, once again saw an increase in production following more than 20 years of steady growth to reach 903 million sq.m (+3.7%), while domestic consumption rose from 837 to 853 million sq.m (+1.9%). Exports also increased by 9.5% to 69 million sq.m, almost all of which were shipped to Latin American markets and the United States. Imports fell sharply, dropping from 50 to 38 million

sq.m, of which 29.5 million sq.m were imported from China (compared to 49 million sq.m in 2013). Imports from China are expected to continue to fall due to the application of antidumping tariffs finalised at the end of 2014.

Anfacer’s 2015 forecasts point to a likely 9% growth in exports, although the increase in both output and domestic sales is expected to remain very small (between 1% and 1.5%) compared to a manufacturing capacity that is expected to reach 1,106 million sq.m by the end of the year.

8) India was once again

the world’s third largest tile producer and consumer country in 2014.

Production increased from 750 to 825 million sq.m (+10%) and domestic consumption reached 756 million sq.m (+5.3%).

Exports saw a further sharp increase from 51 to 92 million sq.m (+80%), allowing the country to climb from 11th to 5th place in the rankings of top world exporters.

9) With a further 6.6% growth in exports to 339 million sq.m, Spain consolidated its position as the world’s second largest exporter. It also continued its recovery in

61

terms of production with a small growth in output volumes to 425 million sq.m (+1.2%), climbing to 4th position in the rankings of world producers.

Domestic demand continued to fall, dropping from 108 to 92 million sq.m (-14.8%). In spite of a 15% contraction, Saudi Arabia remained Spain’s top export market by volume (28.5 million sq.m), followed by France (28 million sq.m, +14%), Algeria (24.8 million sq.m, +39.6%), Jordan (17.2 million sq.m, +30.7%) and the UK (15.3 million sq.m, +27.8%). Sales in Israel and Libya both fell (by 19.6% and 29%, respec-

Tile International 3/2015

Statistics

TOP EXPORTING COUNTRIES COUNTRY

2011 (Sq.m Mill.)

2012 (Sq.m Mill.)

2013 (Sq.m Mill.)

2014 (Sq.m Mill.)

% on 2014 national production

% on 2014 world exports

% var 14/13

value 2014 (million €)

average export price (€/sq.m)

1.

CHINA

1,015

1,086

1,148

1,110

18.5%

41.4%

-3.3%

5,530

5.0

2.

SPAIN

263

296

318

339

82.7%

12.6%

6.6%

2,328

6.9

3.

ITALY

298

289

303

314

82.2%

11.7%

3.6%

4,109

13.1

4.

IRAN

65

93

114

109

26.6%

4.1%

-4.4%

364

3.3

5.

INDIA

30

33

51

92

11.1%

3.4%

80.4%

325

3.5

6.

TURKEY

87

92

88

85

27.0%

3.2%

-3.4%

450

5.3

7.

BRAZIL

60

59

63

69

7.6%

2.6%

9.5%

232

3.4

8.

MEXICO

59

63

64

62

27.0%

2.3%

-3.1%

296

4.7

9.

UAE

48

50

51

53

54.1%

2.0%

3.9%

n.a.

n.a.

10.

POLAND

36

42

48

42

31.3%

1.6%

-12.5%

200

5.2

TOTAL

1,961

2,103

2,248

2,275

23.4%

84.8%

1.5%

WORLD TOTAL

2,346

2,520

2,655

2,683

21.6%

100.0%

1.1%

Source / Fonte: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 3 edition 2015 rd

tively), but remained stable in Russia at 13 million sq.m. The top foreign markets in terms of value were France (223.5 million euros), Russia and Saudi Arabia.

In 2014 the breakdown of Spanish export destinations by volume was Europe 37% (46% in value), Asia 29% (24% in value), Africa 25% (18% in value) and the Americas 9% (10.6% in value). The value of exports rose to 2,328 million euros (+4%) with average price remaining stable at 6.9 €/ sq.m, enabling the Spanish tile industry to close

Tile International 3/2015

out 2014 with a total turnover of 2,900 million euros (+3.7%).

lion sq.m. The world’s third largest exporter, Italy again increased its exports both in volume (from 302.7 to 313.7 million sq.m, +3.6%) and even more significantly in value (from 3,870 to 4,109 million euros, +6.2%), thanks to a rise in average price from 12.6 to 13.1 €/sq.m. The sector’s total turnover was 4.91 billion euros (+4%).

Exports to Western Europe, the biggest market for Italian tile (49.7% of total Italian exports), rose to 156 million sq.m (+5.3%). With 10% growth in sales to 48.2 million

10) In 2014 Italy recorded the first strong recovery in production since 2012 to reach 381.7 million sq.m (+5%), while total sales rose by 1.4% to 394.6 million sq.m, allowing for further rebalancing of warehouse stocks. Domestic sales continued to fall (from 86.5 to 80.8 million sq.m, -6.6%), generating a turnover of 804 million euros (-6%). Adding in imports, domestic consumption came to no more than 96 mil-

62

sq.m, Germany became the biggest foreign market for Italian tiles, followed by France at 46.5 million sq.m (-0.5%). Other strong markets included the UK (+19.7%), Greece (+11%), Belgium, Switzerland, Holland, Croatia and Hungary. Sales also rose in the NAFTA region (up 2.5% to 42 million sq.m, 13.4% of Italian exports), where the USA – the third largest export market – accounted for 34.3 million sq.m (+2.2%). The Far East (up 8.5% to 16 million sq.m) and the Balkans (+4.9% to 15 million sq.m) also

Statistics Entire contents Copyright ACIMAC - ALL RIGHTS RESERVED

TOP IMPORTING COUNTRIES COUNTRY

2010 (Sq.m Mill.)

2011 (Sq.m Mill.)

2012 (Sq.m Mill.)

2013 (Sq.m Mill.)

2014 (Sq.m Mill.)

% on 2014 national consumption

% on 2014 world imports

% var.

14/13

1.

USA

130

131

139

160

159

68.8%

5.9%

-0.6%

2.

SAUDI ARABIA

117

134

155

155

149

61.0%

5.6%

-3.9%

3.

IRAQ

66

80

105

121

102

99.0%

3.8%

-15.7%

4.

FRANCE

104

110

107

96

99

86.1%

3.7%

3.1%

5.

GERMANY

86

90

89

89

95

79.2%

3.5%

6.7%

6.

NIGERIA

36

47

61

84

90

89.1%

3.4%

7.1%

7.

SOUTH KOREA

59

63

61

65

76

63.3%

2.8%

16.9%

8.

RUSSIA

51

63

72

80

73

33.3%

2.7%

-8.8%

9.

UAE

51

50

52

53

54

54.5%

2.0%

1.9%

10.

PHILIPPHINES

31

31

38

46

53

63.1

2.0

15.2%

731

799

879

949

950

66.2%

35.4%

0.1%

2,128

2,346

2,520

2,655

2,683

22.2%

100.0%

1.1%

TOTAL WORLD TOTAL

Source / Fonte: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 3rd edition 2015 performed well. By contrast, there were falls in sales in Central and Eastern Europe (-2.2%), the Gulf states (-1.3%), Africa and the Middle East (-4.2%), and Latin America (-5.4%).

44% and China’s 18.5%.

But the real sign of Italy’s leadership position is its average selling price of 13 €/sq.m compared to the 7 €/sq.m of Spain and the 5 €/sq.m of Poland, Turkey and China.

11) The three biggest exporter countries – China, Spain and Italy – accounted for 65.7% of world exports last year. Of all exporter countries, Italy and Spain maintained the highest share of exports as a percentage of production, in both cases more than 82%, compared to the UAE’s

12) Amongst the top Southeast Asian producer and consumer countries, Indonesia and Vietnam reported a particularly strong performance.

In Indonesia, the 13% growth in consumption to 407 million sq.m triggered 7.7% growth in production to 420 million sq.m and at the same

time pushed up exports to 46 million sq.m. Growth was even stronger in Vietnam, where demand reached 310 million sq.m (+23.5%) and production 360 million sq.m (+20%), with imports and exports both standing at around 30 million sq.m.

On the other hand Iran was the only major producer country to experience a significant downturn. Compared to an installed capacity of 680 million sq.m, output volumes dropped by 18% (from 500 to 410 million sq.m) in response to the sharp contraction in the

63

residential building sector. In the first quarter of 2014 alone, new building permits fell by 30% at a national level and by 50% in Tehran. Domestic tile demand is estimated to have fallen by 20% to 280 million sq.m, although official sources point to even smaller sales volumes and the accumulation of large stock surpluses. Exports likewise fell to 109 million sq.m (-4%), of which 77 million sq.m was sold in Iraq (-15%) and the rest in neighbouring markets, almost all of which are expanding.

Tile International 3/2015

Statistics

13) Turkey registered a much smaller fall in production and consumption. Following growth of more than 20% in 2013, production fell from 340 to 315 million sq.m (-7.7%)

in 2014 and consumption from 226 to 215 million sq.m (-4.9%), almost all of which was met by local production. Exports also fell from 88 to 85 million sq.m (-3.4%), gener-

ating a turnover of 600 million dollars (450 million euros).

The top export markets for Turkish tiles in terms of value were once again Germany ($66 million,

+8.2%), Israel ($61 million, +3.3%) and the UK ($57 million, +21.3%). Israel is Turkey’s top export market in terms of volumes at 11 million sq.m, followed

by Germany and the UK.

FINANCIAL STATEMENT ANALYSIS Click

WORLD MANUFACTURING COMPANIES:

here

for more info



A. CERAMIC MACHINERY, COLOR&GLAZE MORE THAN 200 COMPANIES

B

B. CERAMIC TILES MORE THAN 300 COMPANIES

ACIMAC RESEARCH DEPARTMENT

FINANCIAL STATEMENT

A

2 EDITION year 2015 nd

A N A L Y S I S WORLD CERAMIC TILES MANUFACTURERS

C

PRODUTTORI MONDIALI DI PIASTRELLE

DEPARTMENT ACIMAC RESEARCH

T FINANCIAL STATEMEN

A N A L Y S I S

MANUFACTURERS HEAVY CLAY MACHINERY MANUFACTURERS WORLD CERAMIC AND AND COLOR & GLAZE DI MACCHINARI PER PRODUTTORI MONDIALI RIFICI E DEL LATERIZIO E COLO L'INDUSTRIA CERAMICA

C. HEAVY CLAY MORE THAN 200 COMPANIES

ACIMAC RESEARCH DEPARTMENT

FINANCIAL STATEMENT

A N A L Y S I S

WORLD HEAVY CLAY MANUFACT ACIMAC URERS Via Fossa Buracchione 84 41126 Baggiovara (MO) PRODUTTORI MONDIALI DI LATERIZI ITALY T. +39 059 510 336 info@acimac.it www.acimac.it

D. SANITARYWARE MORE THAN 100 COMPANIES

ACIMAC RESEARCH DEPARTMENT

FINANCIAL STATEMENT

A N A L Y S I S ACIMAC Via Fossa Buracchione 84 41126 Baggiovara (MO) ITALY

T. +39 059 510 336 WORLD SANITARYWARE info@acimac.it www.acimac.it

MANUFACTURERS

PRODUTTORI MONDI ALI DI SANITARI

2 EDITION

ACIMAC 84 Via Fossa Buracchione 41126 Baggiovara (MO) ITALY T. +39 059 510 336 info@acimac.it www.acimac.it

D

nd

ACIMAC Via Fossa Buracchione 84 41126 Baggiovara (MO) ITALY T. +39 059 510 336 info@acimac.it www.acimac.it

ACIMAC Research Department mr. Luca Baraldi studi@acimac.it T. +39 059 510336

Tile International 3/2015

64

Statistics Entire contents Copyright ACIMAC - ALL RIGHTS RESERVED

sq.m of tiles, equivalent to 35.4% of total world import/export flows. With the sole exception of Russia which imports one third of its consumption, in all the other countries

A focus on the Turkish tile industry is published on page 74.

14) In 2014 the top 10 importer countries imported a total of 950 million

imports covered more than half of domestic demand, the highest figures being 89% and 99% in Nigeria and Iraq, 86% in France and 79% in Germany.

WORLD PRODUCTION AND CONSUMPTION OF CERAMIC TILES

• Tile Production, consumption, export and import data by macro-regions and single countries • Time series: 2005-2014

Info&booking studi@acimac.it T. +39 059 510336

• 76 countries examined

Click

here

for more info

WO RLD PRO DU CTI ON AN D CO NS UM PTI ON OF CER AM IC TIL ES

MECS

3 RD EDIT ION

{

Machinery Economic Studies

» 77 COU NTR IES » 10- YEA R time seri es (200 5-20 14) » Wor ld prod ucti on: 12. 4 BILL ION SQM (+3. 6% on 201 3) » Exp or ted tiles : 2.7 BILL ION SQM (+1. 1% on 201 3) » Less than one tile in ten (9.3 %) SHIP PED OU TSID E THE REG ION WH ERE IT WAS MAN UFA CTU RED » High er rate s of urba n pop ulat ion grow th = HIG HER RAT ES IN TILE CON SUM PTIO N? » CHI NA first exp or ter in 61 coun tries » 260 PAG ES! Eng lish text

3rd EDITION year 2015

TION AND WORLD PRODUCCERAMIC TILES N OF s Economic Studie CONSUMPTIO CS - Machinery ACIMAC/ME

3 EDITION year 2015 rd

MECS Studies Machinery Economic

ACIMAC ne 84 Via Fossa Buracchio • ITALY a (MO) 41126 Baggiovar 336 T. +39 059 510 • info@mec-studies.it info@acimac.it • www.mec-studies.it www.acimac.it

Info&booking info@mec-studies.it mr. Luca Baraldi T. +39 059 510336 Data collect ion and proces MECS (Mach inery Econom sing: ic Studies ) for ACIMA C - info@m ec-stud ies.it - www.m ec-stud ies.it

P prod cons 3a ed ENG.indd

1

10/12/15 10:51

65



15) The USA remains the world largest importer with imports of 159 million sq.m (-0.6%). This is equivalent to 69% of consumption, which in turn has remained stable at 231 million sq.m (+0.4%) following the previous year’s two-figure growth.

Local production continued to expand reaching 76.3 million sq.m (+3.4%) and new investments are under way in Tennessee. There was a fall in volumes imported from the 2 top supplier countries, Mexico and China, but imports from Italy, Spain and Turkey continued to grow. Italy (which also controls a portion of national production) retained its position as market leader in terms of value with CIF sales of $635 million (up 8.7% following the 18% growth of 2013), equivalent to 35% of the total value of imports.

16) Saudi Arabia, the world’s second largest importer country, responded to the continuous growth in domestic demand (244 million sq.m in 2014, +3.8%) with a further increase in production (from 90 to 100 million sq.m, of which 61 million sq.m was produced

by Saudi Ceramics) and a drop in imports to 149 million sq.m (-3.9%). The analysis of import flows reveals a fall in imports from China (-18 million sq.m) and almost corresponding growth in imports from India.

5

Tile International 3/2015

Statistics Luca Baraldi, Acimac Research Department (studi@acimac.it)

The big players in the sector



the number of employees.

The figures were provided directly by the companies themselves or obtained from public sources, and in some cases are based on estimates. However, the rankings are not exhaustive.The lack of a sufficient quantity of data means that a number of groups have been omitted,

11

735.0

882.0 (tiles + sanitaryware)

15,000

21 Thailand, 7 Vietnam, 4 Indonesia, 1 Philippines

Cotto, Prime, Mariwasa, Sosuco, Campana, Kia, DK, Trend

140.0

24

450.0

n.a.

3,400

9 in Mexico

Lamosa, Porcelanite, Firenze, Italica, Verve

100.0

117.0

80

488.0

699.0 (tiles sanitary + tableware)

15,000

12 UAE, 1 Bangladesh, 1 Sudan, 1 China, 1 India, 1 Iran

RAK Ceramics

Brazil

67.1

72.0

5

194.0

194.0

1,160

3 in Brazil

Incefra, Incenor, Tecnogres, Luxory

Grupo Cedasa

Brazil

63.0

70.0

3

n.a.

n.a.

790

1 in Brazil

Majopar

7

Saudi Ceramics

Saudi Arabia

61.0

64.0

6

n.a.

368.1 (tiles, sanitaryware)

4,000

9 in Saudi Arabia

Saudi Ceramics

8

Mulia

Indonesia

60.0 (estimates)

62.0 (estimates)

n.a.

374.7

n.a.

6,900

8 in Indonesia

Mulia

9

Cecafi

Brazil

58.6 (2013)

59.0 (2013)

9

n.a.

n.a.

1,107

4 in Brazil

Cecafi, Pisoforte

10

Rovese

Poland

58.0 (estimates)

68.7

n.a.

n.a.

(tiles, sanitaryware, others)

7,068

10 in Poland, Russia, Romania, UK, Germany

Cersanit, Opoczno, Meissen Keramik, Pilkington, Mito

11

Pamesa

Spain

54.6

54.6

81

282.0

394.0 (tiles, others)

1,054

6 in Spain

Pamesa, Pamesa Brazil

12

Kale Group

Turkey

54.0

69.0

27

265.0

330.0 (tiles, bathroom)

3,705

22 Turkey, 1 Italy

Canakkale Seramik, Kalebodur, Edilcuoghi, Edilgres, Campani, IDA

13

Dynasty

Thailand

53.0

69.0

3

160.4

178.2 (tiles, sanitaryware, others)

2,740

2 in Thailand

Dynasty, Tile Top, Lasumo, Value, Jaguar, Anna, Mustang

205-225

n.a.

Mohawk Industries, Inc

2

SCG Group

Thailand

212.0

225.0

3

Lamosa

Mexico

105-110 (estimates)

4

Rak Ceramics

UAE

5

Incefra

6

Tile International 3/2015

USA

estimates on official company data

66

Main Tile Brands / Companies

205-225

1

Tile plants / Location

Marazzi, Ragno, Dal Tile, American Olean, Kerama Marazzi

Exports share

15 in North America, Mexico, Europe, Russia, China

Installed capacity (mill. m2)

>32,000

Production (mill. m2)

$ 7,803 mill. (tiles, carpet, laminate & wood)

Country

$ 3,015 mill.

Group / Company

Employees (total group)

(raw materials, adhesives, distribution), as well as other sectors (bathroom and kitchen furnishings, non-ceramic surface coverings, building materials, chemicals, etc.). To provide a more complete picture of group size, we also include total or consolidated turnover, the segments that generated this turnover and

Total turnover (mill. €)

number and location of production plants (in the tile segment), and turnover generated purely from the sale of ceramic tiles. This allows a fairer comparison to be made between large groups which often operate in multiple segments of the ceramic industry (sanitaryware, tableware, heavy clay) and supply chain

Turnover only TILE segment (mill. €)

To supplement the world tile production and consumption figures, we are presenting the key data for the sector’s leading groups and companies, ranked by output volumes and updated to 31/12/2014.

Where available we also give the figures for export share,

Statistics Entire contents Copyright ACIMAC - ALL RIGHTS RESERVED

Installed capacity (mill. m2)

Exports share

Turnover only TILE segment (mill. €)

Total turnover (mill. €)

Employees (total group)

50.0

54.0

2

327.0

330.0 (tiles, sanitaryware)

2,304

9 in India

Kajaria

San Lorenzo (Etex Group)

Argentina

49.0 (2013)

52.0 (2013)

n.a.

n.a.

n.a.

2,292

8 in Argentina, Peru, Colombia, Chile, Mexico

Ceramica San Lorenzo, Cordillera

16

Arwana Citramulia

Indonesia

49.0

49.4

0

110.0

110.0

2,000

4 in Indonesia

Arwana

17

Lasselsberger

Austria

48.0

50.0

50

260.0

n.a.

2,800

5 Czech Rep., 2 Hungary, 1 Romania, 1 Russia

Rako, Cesarom, LB, Zalakeramia

18

White Horse

Malaysia

48.0

55.0

16

113.0

113.0

1,746

2 Malaysia, 1 Vietnam

White Horse Ceramic

19

Vitromex

Mexico

45.0 (estimates)

56.0 (estimates)

n.a.

158.4

n.a.

1,777

5 in Mexico

Vitromex, Construpiso, Artemis, Arko

20

H&R Johnson

India

45.0

57.0

3

245.3

262.7 (tiles, sanitaryware) kitchen)

2,553

12 in India

H&R Johnson, Marbonite, Endura, Porselano

21

Celima (Trebol Group)

Peru

41.0

48.0

38

137.0

320.0 (tiles, sanitaryware)

4,000

3 in Peru

Celima, San Martin, Barcelona

22

Ceramic Industries

South Africa

39.0

41.0

n.a.

128.5

151.0 (tiles, sanitaryware)

1,016

4 South Africa, 1 Australia

Ceramic Industries, Centaurus, Pegasus, Samca, Vitro

23

Interceramic

Mexico

37.5

44.0

30

307.3

407.8 (tiles, sanitaryware) others)

4,395

3 Mexico, 1 USA

Interceramic

24

Roca

Spain

35.0 (estimates)

35.0

n.a.

n.a.

1,646.0 (tiles, sanitaryware) distribution)

22,000

5 in Spain, Brasil, USA,

Roca, Incepa, USCT, Laufen (USA)

25

Corona

Colombia

34.8

38.3

10

204.1

498.0 (tiles, sanitaryware)

13,000

5 in Colombia

Corona, Orchid

14

Kajaria

15

67

Main Tile Brands / Companies

Tile plants / Location

Production (mill. m2)

India

Group / Company

Country

such as the largest Italian group, Concorde Group. With a total turnover estimated at more than 620 million euros (official figures are not available), Concorde is the world’s third largest group in terms of tile segment revenues and also makes the production volume rankings. Likewise, the largest Egyptian group,

Cleopatra, would come within the top 10 as it has an installed capacity of around 100 million sq.m/year. The same applies to a number of Chinese manufacturers with capacities above 35 million sq.m/year.

The American giant Mohawk Industries, Inc. remains firmly at the top of the rankings with a 2014 output which we estimate at between 205 and

225 million sq.m. The US multinational is well ahead of all its competitors, especially in terms of turnover. As of 31/12/2014, it reported sales of 3.015 billion dollars in the tile segment alone (up 12.6% on 2013), equivalent to around 40% of the group’s total revenues (see focus section on page 64).

The Thai group SCG is virtually level pegging in terms of output volumes (212 million sq.m), but well behind in sales revenues (735 million euros).

Lamosa (Mexico) and RAK (UAE) contend 3rd and 4th places with a production of between 100 and 110 million sq.m each, while more than 20 companies lie in the range between 35 and 67 million sq.m.

Apart from the above-mentioned Concorde Group, no other Italian group has a production above 30 million sq.m, although another 5 are included amongst the world’s top 20 groups in terms of turnover: Fiandre-Iris (5th), Florim (7th), Panaria (12th), Casalgrande Padana (15th) and Coop. Imola (18th).

5

Tile International 3/2015

Economy & markets

Mohawk extends its leadership Olean, Daltile, Marazzi, Ragno, Kerama Marazzi and Mohawk Ceramic), Laminate and Wood (Pergo, Quick-Step, Mohawk Laminate, Mohawk Hard Wood and Unilin).

The group’s manufacturing facilities are located in Jeffrey S. Lorberbaum countries across four continents: With net sales up 6.2% to $7.8 bil- Canada, USA, Mexico, Brazil, lion, operating in- Europe, Russia, India, Malaycome of $772.8 million sia, Australia and New Zea(+41.3%) and net earnings of land.



$532 million (+52.4%), US giant Mohawk Industries (Calhoun, Georgia) further extended its global leadership position in the flooring sector in 2014.

The group operates in three main segments through some of the world’s leading brands: Carpet (Bigelow, Durkan, Karastan, Lees and Mohawk), Ceramic (American

Ceramic segment posts net sales of $3 billion Net sales in the ceramic segment increased by 12.6% over 2013 to reach $3,015 million, drawing level with the carpet segment ($3,014 million) and accounting for 40% of the group’s total sales. Adjusted

segment operating income rose to $360 million (up 27% on 2013). Key activities conducted last year in the United States include expansion of manufacturing capacity with the addition of 4.6 million sq.m/year of tiles and the start of construction of the new plant in Tennessee, which is expected to begin operation in 2016. The plant will manufacture higher-value porcelain tile (a product that until now has mainly been imported), thereby lowering shipping costs and reducing delivery times.

The group has also made significant investments in manufacturing and sales activities in Russia, including the startup of a new production line, the introduction of a large new product collection and an increase in the number of mono-brand franchised retails stores to 320 throughout Russia.

The group led by Jeffrey S. Lorberbaum (President and

Mohawk Industries’ 2014 net sales by segment ($ millions)

Tile International 3/2015

68

CEO) also reported very positive results in the first two quarters of 2015, posting growth in net earnings of 6% and 7% at constant currency exchange rates over the first and second quarters of 2014 respectively. Net sales in the first six months amounted to $3.92 billion (up 2% on the first half of 2014, or 9% on a constant currency exchange rate basis) and net earnings of $209 million.

Net earnings excluding unusual charges were $324 million in the first six months of the year against $252 million in the first half of 2014.

These good results, stated Lorberbaum, were due to “the performance of our differentiated new products, higher volume and improved productivity and costs across the enterprise”.

Recent acquisitions also played an important role. In May, Mohawk completed the purchase of the leading Bulgarian tile producer KAI to se-

Economy & markets

cure a leadership position in the ceramic market in Bulgaria and Romania. In mid-June it completed the acquisition of Belgian vinyl tile producer IVC, giving the group leading positions in luxury vinyl tile (LVT) on both sides of the Atlantic. Both operations “have compelling long-term potential and expand our business into new product categories and new markets, improving manufacturing efficiencies and costs”, continued Lorberbaum.

The carpet, wood, laminate and vinyl operations have been reorganised by geography into the Flooring North America segment and the Flooring rest of the world segment. The Global Ceramic segment remains the same with the addition of KAI in Eastern Europe.

The ceramic segment maintained its strong performance through the first half of the year, becoming the largest product category in the

group’s portfolio in terms of revenues. The US ceramic business continues to build momentum across all channels with stronger growth in the residential new construction and commercial sectors, while sales have continued their rapid growth in Mexico driven by the country’s economic expansion.

The group purchased the Ceramica San Lorenzo factory in Mexicali, Baja California to better meet demand in Western Mexico and the Southwestern U.S. market, while investments in Europe and Russia have improved the product offering, sales and margins.

Lorberbaum also issued positive forecasts for the third quarter of the year in view of the continued expansion of the US and Mexican economies and the recovery in Europe, where the first step in the major investment plan for Marazzi’s Italian facilities was recently completed.

5

Mohawk Industries’ 2014 operating income by segment ($ millions), excluding unusual items

69

Tile International 3/2015

Economy & markets Sabino Menduni

Net gain for Spain despite ups and downs TABLE 1 - MAIN INDICATORS (in millions of sq.m) 2010

ď ‘

The upturn in the Spanish tile industry is continuing, although at a slower pace than in 2013, which was probably the industry's best year since the financial crisis. While tile production enjoyed year-on-

2012

2013

2014

Var % 2014/2013

Var % 2013/2012

Production

366

392

404

420

425

1.2%

4.0%

Exports

248

263

296

318

339

6.6%

7.4%

Imports

12

9

6

6

6

0.0%

0.0%

144

129

109

108

92

-14.8%

-0.9%

Consumption

Isidro Zarzoso

2011

Source: ASCER data processed by MECS (Machinery Economic Studies: ACIMAC's Research Centre)

year growth of 4% in 2013 (Table 1), it grew at a more modest 1.2% in 2014, to a value of 425 million sq.m. Exports, which account for almost 80% of the industry's revenues, are also still growing, but again at a slower

rate than in recent years.

2014 closed with an increase of over 20 million sq.m in export sales, representing a rise of 6.6% on 2013, while in value terms the increase amounted to 4%, equating to an additional 90 million

GRAPH 1. TREND IN KEY INDICATORS 2010-2014 (in millions of sq.m)

euros (Table 2).

The figures for the first half of 2015 published by ASCER (the Spanish tile manufacturer's association) confirm this trend, and show a yearon-year increase in exports of 3.3% (Table 3).

Domestic tile consumption dropped in 2014, to 92 million sq.m from 108 million in 2013, representing a fall of 14.8 %, thus writing off the upturn (albeit in negative territory) recorded at the end of 2013, when the difference compared with the previous year (109 million sq.m) amounted to just -0.9%. Imports, lastly, remained stable at 6 million sq.m.

Export markets: 2014 figures Europe is still the Spanish tile industry's biggest market, with a share of 46.3% of total exports by value. This represents an increase of 3.5%

Tile International 3/2015

70

Economy & markets

on 2013, from 1,042 million to 1,078 million euros (Table 2).

A further breakdown of the European figures show that this growth derives chiefly from an increase in exports to EU Member States, which account for almost 35% of the industry's export revenues, having risen from 734 to 798 million euros (+8.7%).

However, exports to non-EU European markets have fallen (-8.7%), due mainly to negative performance in Eastern Europe, where exports dropped by 10.5% compared with 2013 (from 278 to 249 million euros). In terms of individual markets (Table 4), no fewer than five European countries appear in the top ten markets for Spanish exports. Neighbouring France heads the list, despite recording a fall in sales of 4 million euros (-1.9%) in 2014 compared with the previous year. The Spanish tile industry's second-largest export market is Russia, which has climbed one place since the previous year, despite the fact that here too, exports have fallen by 3.0%, equating to a 5 million euro reduction. The UK drops one place to 5th, but still chalked up a 22% increase in sales, equating to an extra 24 million euros. Germany, meanwhile, with growth of 2.4%, climbs from 9th place to 7th. Italy closes out the top ten, with an almost 11% increase in imports from Spain, representing a rise of 6.5 million euros compared

with 2013.

After Europe, Asia is the second-largest market for Spanish tiles, with a 24.3% share of total exports (Table 2). Sales to this area fell by 1.6% in 2014, however, taking almost 9.5 million euros off the figure for 2013. The picture is similar in the Middle East, where sales fell by 1.8%, equating to a loss in value of 9 million euros.

The downturn is mainly attributable to Saudi Arabia, whose imports from Spain were worth almost 20 mil-

lion euros less than the previous year (-10%), and Israel, which spent 12 million euros less on Spanish tiles (-13.5%).

Because of these falls, Saudi Arabia drops one place in the top ten importers of Spanish tiles, to 3rd, while Israel hangs on to the No. 8 spot.

Sales to Africa, Spain's thirdlargest macro-market, rose substantially, by contrast, with growth of 11%, equating to almost 42 million euros more than the 379 million euros recorded in 2013.

North Africa plays a key role in this area, accounting for al-

GRAPH 2. SPANISH TILE EXPORTS 2009-2014 AND COMPARISON BETWEEN JUNE '13 /JULY '14 AND JUNE '14/JULY '15 (in millions of â‚Ź).

71

Tile International 3/2015

Economy & markets

TABLE 2 - EXPORTS 2013-2014 (in millions of â‚Ź) Area Europe

2013

Var % 2014/2013

2014

% of Total 2013

% of Total 2014

1,041.5

1,078.4

3.5%

46.5%

46.3%

EU

734.5

798.1

8.7%

32.8%

34.3%

Other Europe

307.0

280.3

-8.7%

13.7%

12.0%

of which: Eastern Europe

277.9

248.6

-10.5%

12.4%

10.7%

Asia

574.9

565.5

-1.6%

25.7%

24.3%

Middle East

493.5

484.7

-1.8%

22.0%

20.8%

Africa

379.2

421.0

11.0%

16.9%

18.1%

North Africa

263.3

284.1

7.9%

11.8%

12.2%

NAFTA

135.9

149.6

10.1%

6.1%

6.4%

USA

92.6

104.9

13.3%

4.1%

4.5%

Central and South America

94.4

96.4

2.1%

4.2%

4.1%

Oceania

13.7

17.4

27.4%

0.6%

0.7%

2,239.7

2,328.4

4.0%

100.0%

100.0%

TOTAL Source: ASCER data

TABLE 3 - EXPORTS IN FIRST HALF 2014/2015 (in millions of â‚Ź) Area

2014

2015

Var % H1 2014/H1 2015

% of Total H1 2015

Europe

568.4

572.1

0.7%

45.3%

EU

420.4

471.4

12.1%

37.3%

Other Europe

148.0

100.7

-32.0%

8.0%

of which: Eastern Europe

131.9

84.3

-36.0%

6.7%

Asia

291.5

325.2

11.6%

25.7%

Middle East

253.2

281.0

11.0%

22.2%

Africa

238.7

210.4

-11.8%

16.6%

North Africa

173.1

142.5

-17.6%

11.3%

NAFTA

70.4

92.0

30.7%

7.3%

USA

49.5

68.3

38.0%

5.4%

Central and South America

46.2

55.0

19.0%

4.3%

8.3

9.3

12.3%

0.7%

1,223.4

1,264.0

3.3%

100.0%

Oceania TOTAL Source: ASCER data

Tile International 3/2015

most 70% of Spanish exports to the continent. With the value of sales to North African countries rising by 21 million euros (+8%) on the 2013 figure of 263 million, the area seems largely unaffected by the downturn in Libya, where sales fell 25.5% (24 million euros) compared with 2013.

The American market has also increased its imports of Spanish tiles, although it still absorbs only a small percentage of the total.

The NAFTA countries account for just 6.4% of total export sales, and South America for 4.1%. Exports to North America (almost all of which went to the United States) rose by 10% in 2014, adding some 14 million euros to their previous year's value. Sales to the USA rose by 13.3% (+12 million euros) compared with 2013, and with a value of almost 105 million euros, put the States in 6th place in the league table of importers of Spanish products. Sales to South America also rose slightly compared with 2013, but by a modest 2.1% (approximately 2 million euros).

Lastly, despite the low absolute volumes it represents, Oceania also put in a good performance, adding almost 4 million euros to the value of its previous year's imports from Spain.

A first glance at 2015 Early data on the first half of

72

Economy & markets

2015 (Table 3) released by ASCER (the Spanish tile manufacturers' association) indicate that, despite an estimated drop in production of 1.8% compared with the same period in 2014, Spain's exports in the first half of the year are in line with the previous year's growth (+ 3.3%). Certain differences exist, however, between the various geographical regions.

Spanish tiles have sold well in the European Union, adding over 50 million euros to the turnover achieved in the same period of the prior year (+12%), and in the United States, where growth reached 38%, equating to an extra 20 million euros.

It's a similar story in Latin America, where revenues rose from 46 million to 55 million euros (19%). Asia, Spain's second-largest macro-market, has also performed well, increasing its revenues by 34 million euros (11.6%) year on year.

Exports to the Middle East have started growing again, with an 11% rise from 253 to 281 million euros.

In stark contrast, however, Africa and Eastern Europe, both of which are important markets for Spanish exports, reported significant falls in turnover.

Performance in Africa has been hobbled by political instability in the Northern countries, which has caused revenues to fall by 18%, from 173

million euros in the first half of 2014 to 142.5 million this year.

Sales have fallen even more sharply in Eastern Europe, with a 36% drop (equating to almost 50 million euros) compared with the same period in 2014.

“2015 is proving to be a complex year, and we are engaged on several fronts,” explains Isidro Zarzoso, Chairman of ASCER. “Our export growth has slowed because of significant falls in some of our key markets, such as Russia.

Our highest-value markets, such as the European Union, have reported slight growth.

The EU is our natural market, partly because of its geographical proximity and partly because of the demand it generates for high-valueadded products.

In this respect, export performance to France and the UK has been especially good.

We've also been seeing significant growth in the USA over the past few months.

The same cannot be said of Eastern Europe, North Africa and much of the Middle East, however, where the trend is downward, except in Saudi Arabia, Israel and Morocco, which are growing.

Lastly, domestic sales have stopped falling, and returned

TABLE 4 - TOP 10 EXPORT MARKETS FOR SPANISH TILES (in millions of €) Country

2013

Var 2014/2013 (%)

2014

1

France

227.9

223.6

-1.9%

2

Russia

169.2

164.1

-3.0%

3

Saudi Arabia

175.8

157.7

-10.3%

4

Algeria

99.5

131.9

32.5%

5

United Kingdom

105.2

129.3

22.8%

6

USA

92.6

104.9

13.3%

7

Germany

81.9

83.8

2.4%

8

Israel

89.8

77.7

-13.5%

9

Libya

94.3

70.3

-25.5%

59.0

65.4

10.8%

10 Italy Source: ASCER data

to modest growth.”

“One of the main difficulties we are facing," continued Zarzoso, "is the increasingly fierce competition at worldwide level.

Other factors that impact on our competitiveness are reflected in our results.

For example, unfavourable energy policies and exceptionally stringent environmental regulations put us

73

at a disadvantage in relation to other countries from the outset. The stagnation of our home market has also taken its toll, because Spain accounts for 20% of our total turnover, so is still our largest market.” As for end-ofyear results, Zarzoso remains cautious: “It's very difficult to make reliable forecasts in such complicated and rapidly evolving circumstances as these, but I think we are likely to close 2015 in line with 2014, or perhaps with a slight incre ase.”

5

Tile International 3/2015

Economy & markets

Turkey’s growth loses steam +2.6%). This had an immediate impact on the construction industry, causing it to contract by 2% in the fourth quarter to bring overall annual growth to just +2.3%.

The fact that the building sector is performing less strongly than the Ahmet Yamaner national economy was particularly eviIn 2014 the Turk- dent in the first quarter of ish economy 2015, when GDP grew by 2.3% grew by just 2.9%, with but construction activity dea strong Q1 performance clined by 3.5%. (+4.8%) followed by a marked In spite of 3.8% GDP growth in slowdown over the next three the second quarter of the quarters (+2.3%, +1.9%, year, the Turkish Ceramics

Federation’s forecasts for 2015 remain pessimistic owing to the political crisis and the country’s inability to form a new government in the wake of the June elections, as well as the announcement of early elections in November that has prompted further losses for the Turkish lira.

We discussed the situation with Ahmet Yamaner, chairman of the Turkish Ceramics Federation.

Tile International: - How did the Turkish ceramic industry react to last year’s slowdown in construction and what are your forecasts for 2015? Ahmet Yamaner: “The estimates suggest a 7.4% fall in



THE TURKISH CERAMIC TILE INDUSTRY AND MARKET 2008

2009

2010

2011

2012

2013

Production capacity Mill. sq.m

360.0

360.0

360.0

406.0

413.0

432.0

432.0

400

-7.4

Output Mill. sq.m

260.0

225.0

205.0

245.0

260.0

280.0

340.0

315

-7.4

Exports Mill. sq.m

104.0

91.9

67.3

84.0

87.3

91.7

87.8

85

-3.2

Exports Mill. $

475.0

525.4

400.7

478.6

531.3

586.7

605.0

600

-0.8

Domestic sales Mill. sq.m

156.0

125.0

135.0

150.0

165.0

180.0

220.0

210

-4.5

Imports Mill. sq.m

4.5

4.3

2.7

4.7

4.4

4.5

5.6

5.4

-1.8

Imports Mill. sq.m

63.7

67.3

42.5

68.2

73.1

77.1

104.3

110

5.5

160.5

129.3

137.7

154.7

169.2

184.5

225.6

215.4

-4.5

Domestic consumption Mill. sq.m

Source: Turkish Ceramic Federation

Tile International 3/2015

74

2014

% Var 13/14

2007

tile production against 2014 to 315 million sq.m and a 4.5% decline in both domestic sales (to 210 million sq.m) and domestic consumption.

The sanitaryware sector fared better. Production rose to a 280,000 tons (+4.7%), consisting of 153,500 tons of domestic sales (+6.2%) and 2,650 tons of imports (+18.2%). In general we are not expecting a recovery in 2015. If anything we are likely to see a fall in both production and sales.”

Tile International: - How have exports performed? A. Yamaner: “Tile exports fell by 3.5% in 2014 to 85 million sq.m.This was largely a consequence of the slowdown in the EU economy and the political instability in neighbouring countries such as Syria, Iraq

Economy & markets

and Egypt. Our exports were also hit by the strong competition from Iran in countries such as Georgia and Azerbaijan.”

By contrast, the sanitaryware sector marked up 4.7% growth in exports to 125,440 tons.

Tile International: - It appears that the sector’s investments are no longer aimed at increasing production but instead at improving product quality. Would you agree? A. Yamaner: “Definitely. Current installed capacity is more than sufficient in both the tile and sanitaryware sectors. Investments today are focused on modernising plants to improve production quality and manufacturing efficiency.

However, some sanitaryware manufacturers are investing

THE TURKISH SANITARYWARE INDUSTRY AND MARKET % Var 13/14

2007

2008

2009

2010

2011

2012

2013

Production capacity ton x 000

330.0

315.0

305.0

310.0

310.0

330.0

330.0

340.0 22.7 mill pcs

+3.0

Output ton x 000

260.0

230.0

195.0

220.0

245.0

260.0

270.0

280.0 18.6 mill pcs

+4.7

Exports ton x 000

120.4

103.7

86.4

94.5

109.4

113.5

119.8

125.4 8.3 mill pcs

+4.7

Exports Mill. $

203.7

180.2

142.6

159.7

182.3

186.8

203.2

222.0

+9.2

Domestic sales ton x 000

139.5

125.5

105.0

120.0

135.0

142.5

144.5

153.5 10 mill pcs

+6.2

Imports ton x 000

2.5

2.2

2.3

2.9

2.5

1.8

2.2

2.6

+18.2

Imports ton x 000

8.6

9.4

6.4

8.9

8.3

7.5

9.5

9.1

-4.2

142.0

127.7

107.3

122.9

137.5

144.3

146.7

156.1 10.4 mill pcs

+6.4

Domestic consumption ton x 000

2014

Source: Turkish Ceramic Federation

75

Tile International 3/2015

Economy & markets

THE TURKISH SANITARYWARE INDUSTRY AND MARKET 2008

2009

2010

2011

2012

Production capacity ton x 000

330.0

315.0

305.0

310.0

310.0

330.0

330.0

340.0 22.7 mill pcs

+3.0

Output ton x 000

260.0

230.0

195.0

220.0

245.0

260.0

270.0

280.0 18.6 mill pcs

+4.7

Exports ton x 000

120.4

103.7

86.4

94.5

109.4

113.5

119.8

125.4 8.3 mill pcs

+4.7

Exports Mill. $

203.7

180.2

142.6

159.7

182.3

186.8

203.2

222.0

+9.2

Domestic sales ton x 000

139.5

125.5

105.0

120.0

135.0

142.5

144.5

153.5 10 mill pcs

+6.2

Imports ton x 000

2.5

2.2

2.3

2.9

2.5

1.8

2.2

2.6

+18.2

Imports ton x 000

8.6

9.4

6.4

8.9

8.3

7.5

9.5

9.1

-4.2

142.0

127.7

107.3

122.9

137.5

144.3

146.7

156.1 10.4 mill pcs

+6.4

Domestic consumption ton x 000

Source: Turkish Ceramic Federation

Tile International 3/2015

76

2013

% Var 13/14

2007

2014

in tile production so as to be able to supply a full range of materials to their sales networks.”

Tile International: What are the biggest challenges facing your industry today? A. Yamaner: “We’re facing a number of issues, including our image abroad, unfair competition in foreign markets, high energy and transportation costs and high taxes on employment.

Specific measures we are expecting from the central government include the introduction of rules to protect Turkish companies from

Economy & markets

unfair competition as well as antidumping measures on foreign trade. We are calling for the energy market to be liberalised so as to cut gas and electricity prices and ensure greater supply consistency, and we’d like to see urban development restricted in raw

MAIN EXPORT MARKETS FOR THE TURKISH CERAMIC TILES IN 2014 Exports in volume (million m2) Israel

Exports in value (Million US$)

materials extraction areas so as to facilitate access. Last but not least, investments need to be made in developing a well-connected railway network throughout Turkey to link ceramic production plants to the main ports used for exports.”

5

MAIN EXPORT MARKETS FOR THE TURKISH SANITARYWARE IN 2014

Exports in value (Million €)

Exports in volume (ton)

Exports in value (Million US$)

Exports in value (Million €)

11.0

61.1

46.0

Italy

14,348

21.9

16.4

UK

8.3

57.3

43.3

Germany

14,322

31.4

23.6

Germany

7.8

66.3

49.7

UK

13,011

24.9

18.8

Canada

7.5

47.9

36.3

France

12,130

16.9

12.7

USA

6.3

44.8

33.6

Iraq

6,145

9.1

6.9

Iraq

4.7

36.8

27.6

USA

5,289

10.2

7.7

Azerbaijan

3.8

27.1

20.3

Israel

4,822

7.6

5.7

Russia

4,500

7.6

5.7

France

3.7

26.2

19.5

Romania

2.9

16.5

12.3

Libya

3,283

4.5

3.4

Georgia

2.3

15.0

11.2

Azerbaijan

2,524

5.9

4.4

Finland

1.9

13.3

10.0

Jordan

2,322

2.7

2.0

4.2

3.1

Greece

1.5

8.3

6.3

Bulgaria

2,233

Russia

1.5

12.0

9.0

Ukraine

2,105

2.8

2.1

Sweden

1.4

10.1

7.6

Sweden

2,014

4.2

3.2

Libya

1.4

10.9

8.0

Spain

1,768

3.5

2.6

Turkmenistan

1.4

11.6

8.7

Australia

1,498

3.5

2.6

The Netherlands

1.4

12.2

9.2

Turkmenistan

1,475

3.3

2.5

Belgium

1.4

10.8

8.1

The Netherlands

1,399

3.0

2.3

1,333

2.9

2.2

Northern Cyprus

1.2

7.3

5.5

China

Saudi Arabia

1.1

7.6

5.8

UAE

Other Countries

12.1

95.3

71.6

TOTAL

84.7

598.6

449.7

Other Countries TOTAL

Source: Turkish Ceramic Federation

Tile International 3/2015

1,187

2.5

1.9

27,732

49.2

37.1

125,440

222.0

166.9

Source: Turkish Ceramic Federation

77

Report Cersaie 2015

#MC Around Cersaie

ď ‘

The definitive figures for the 33rd edition of Cersaie, the international exhibition of architectural ceramic and bathroom furnishings, speak for themselves: 101,809 attendees (+0.8% on 2014), including 48,231 foreign visitors (+3.5% on 2014) from 170 different countries. A distinctly international flavour, in terms of exhibitors as well as visitors, is still one of the highlights of the trade fair, which was held in Bologna from 28 September to 2 October: out of a total of 872 exhibitors, 319 were foreign, originating from 39 countries (one more

Tile International 3/2015

than last year, thanks to the addition of Switzerland).

This year's edition saw a further healthy influx of manufacturers of other types of floor and wall coverings, including natural stone, parquet and, for the first time, wallpaper, courtesy of Wall&Decò.

All in all, Cersaie was a pageant of exhibitions, conferences and contributions from internationally renowned personalities, such as the memorable keynote lecture by Glenn Murcutt.

So here's a whistle-stop tour of the latest trends and products that were on display.

5

78

Report Cersaie 2015

MAYBE NOT ALL KNOW THAT‌ MaterialiCasa’s hashtag #MCaroundCersaie for the live covering at Cersaie was recommended among the most influencing in the architecture segment!!

Visit (and share!) our Cersaie's gallery!

79

Tile International 3/2015

Report Cersaie 2015

Ceramica Rondine Ceramica Rondine unveiled Brick Generation, a modern reinterpretation of the styling of classic facing bricks, made of gres porcelain and suitable for indoor and outdoor floor and wall coverings.

The product replicates the ap-

pearance, tactility and rough feel of brick in a wide range of colours, two sizes (6x25 cm and 13x25 cm) and a thickness of 10 mm, to bring the full appeal of brick back to life in five collections: Bristol, London, New York, Tribeca and Venice.

The appeal of traditional craftsmanship combined with the latest porcelain tile technology also aroused the interest of the well known interior designer Andrea Castrignano, who was among the guests at the company's trade fair stand.

Kale

Kale Italia is extending its product range in order to strengthen its brands on the European market. Edilgres is pursuing its existing strategy by extending Stonelab, a line that replicates various types of natural stone, and launching Stone Gallery, which offers a contemporary interpretation of stone in various sizes and finishes. The company also unveiled a new series of 100x300cm panels, with a thickness of 5.5 mm, for the Bernini and Statuario collections by Edilgres Marblelab, which are ideal for spaces of all sizes. Edilcuoghi, meanwhile, is focusing on two new lines designed for residential projects involving coordinated floor and wall coverings.

Tile International 3/2015

80

Report Cersaie 2015

Visit (and share!) our Cersaie's gallery!

Refin Ceramiche Refin's latest collection pays tribute to the legendary images of classical antiquity. Giulio Iacchetti is the designer who readily took up the challenge assigned to DesignTaleStudio. Like signs and traces emerging from a myth-

ological past, the patterns of Labyrinth are designed to evoke a sense of depth and self-loss through an alternating arrangement of zig-zags, lines broken at different levels, linear threads and complex geometric motifs.

Tagina The craftsmanship of Tagina Ceramiche d'Arte manifested itself in two collections: Details, which is ideal for both floors and walls and comes in a neutral palette with either Matt or Gloss finish,

and Terre Nostre, which draws inspiration from mediaeval architecture, and reinterprets the antique appeal of the walled villages of Umbria. This second line of porcelain tile is available in nine

81

colours, whose names – Bevagna, Norcia, Torgiano, Cascia, Trevi, Montefalco, Amelia, Campelli and Bettona – pay homage to some of the region's most attractive towns.

Tile International 3/2015

Report Cersaie 2015

Listone Giordano An ideal co-working space whose décor is not just something to look at from the outside, but something to interact with and enjoy as part of a direct relationship. This was the concept underpinning the Listone Giordano stand designed by Marco Tortoioli Ricci of the graphic design firm Bcpt, whose brief was to express the full story of wood as a support surface, a covering, and a furnishing material for everyday use. The collections, drawn from

Piemme

Tile International 3/2015

the brand's three distinct characters – Classic, Natural Genius and Atelier – thus take on the appearance of large strips that shape the design. The stand gave a high profile to the new collection designed by Patricia Urquiola, which enhances the naturally decorative vocation of wood flooring by rounding off the ends of the boards and thus modifying the customary linear form of the module to give it a truly distinct character.

More is a modern, designer covering in the form of a balanced mix of natural stones in a wide range of formats and finishes, all embellished with volumetric effects and coordinated decorations.

Three 3D surfaces – Muretto, Velvet and Design – extend the range of possible applications by offering interior design solutions for all types of environment and customised projects.

82

Report Cersaie 2015

Visit (and share!) our Cersaie's gallery!

Emilceramica The Emilceramica stand replicated the beating heart of a cosmopolitan city, in the form of a street overlooked by shops, restaurants and homes, to provide a polyhedral showcase for the company's various collections for different contexts and different styles.

Kotto XS, Kotto XL, Milestone and Brick Design, in their various versions,

thus became the centrepieces of the projects. The soft marks of Kotto XL brought a cosy, lived-in feel to a contemporary loft, whose essential styling is in perfect step with modern lifestyles. Kotto Brick, meanwhile, gave a sense of charm and familiarity to a public venue, such as a newly opened wine bar next door.

Del Conca A partnership between Giugiaro Architettura and Del Conca Group has spawned GA, a new collection of through-body porcelain tile that draws inspiration entirely from the world of

cars, and reprises the patterns and geometries of the air intakes of Parcour and the texture of carbon fibre, thus underscoring the technological vocation of the two brands.

83

The result is a judicious balance between smooth and textured surfaces in shades of black and grey, which express the brand identity of Giugiaro Architettura.

Tile International 3/2015

Report Cersaie 2015

ABK Interno 9 is the name of ABK's new range, which draws inspiration from industrial styling, and alludes both explicitly and implicitly to the world of metal oxides, resins and concrete.

ABK uses projects of this type to explore potential crossovers between different materials, while keeping a watchful eye on the needs of design

Xilo 1934

A decorated parquet expressing a unique style that combines the elegance of wood with the aesthetics of a classic covering.

This is the hallmark of Kimano, the flagship product of Xilo 1934, made by the Palermo-born artist

Tile International 3/2015

and architecture. The spotlight was on the newly released Sensi collection, designed to elicit the visual and tactile sensations of marble, natural stone and even wood, in the Dolphin wood-effect collection, whose outstanding flexibility enables it to be installed without adhesive, using the Insta-tile system.

Fiorella Bonanno, whose passion lies in reproducing typical Sicilian decorations on wood.

This latest Italian-made product is a fusion of beauty and sustainability: it uses water-based varnish only, features a thick protective

84

layer, is formaldehyde-free and generates no toxic emissions.

Available in several sizes, Kimano is suitable for installation with or without adhesive, including on underfloor heating and cooling systems.

Report Cersaie 2015

Visit (and share!) our Cersaie's gallery!

Iris Ceramica The latest collections from Iris Ceramica show just how versatile the company is in the production of large and extra-large formats, for the widest imaginable range of possible applications of ceramic,

including the most alternative.

These coverings move beyond the boundaries of a simple covering, to become a fully fledged interior design element that can be used on kitchen worktops and doors.

Porcelanosa Porcelanosa's new products at Cersaie included collections of ceramic that replicate other materials, such as wood, stone and concrete, and can be combined and adapted to different decorative styles, thanks to the judicious selection of colours and textures by Porcelanosa and Venis. The stars of Urbatek are the new XLight lines with polished finishes produced by means of an innovative manufacturing technique, and with a fresh interpretation of fine porcelain tile.

85

Tile International 3/2015

Report Cersaie 2015

Made a Mano Made a Mano reinterprets lava stone in the form of majolica on a new worktop for the Minacciolo kitchen, which harnesses the aesthetic impact of the Komon Natura collection and a patchwork of tiles

Casalgrande Padana

from the brand's other lines. The company also presented the iconic Exagon Table and DOT’s Table designed by FMDsign, and the new designer table created by Marta Fegiz Design Studio.

Casalgrande Padana's Pietre di Paragone collection focuses on its native land and on lesserknown, frequently forgotten types of stone. These materials are unique and easily recognisable by their appearance, character and prominent features, including the typical markings of Onsernone, a Swiss granite, the distinctive patterns of Lago d’Iseo Grès, the unmistakably velvety and sophisticated appearance of Vals stone, and the ancient fossilised history of Solnhofen, from the Germanspeaking regions. The wide range of colours, the choice of three finishes (natural, lapped and outdoor) and the availabil-

Tile International 3/2015

86

ity of 60x120 and 60x60 cm formats combine to create a vast array of possible compositions with which to embellish interior and exterior floors and walls, raised floors, curtain walls and façade coverings. The company also unveiled Earth, the first tile system designed by Pininfarina.

The project's strength lies in its versatility, which offers scope for combining tiles with highly evocative decorations that allude to the automotive world.

The texture of the porcelain panels derives from the fusion of glass, leather and fabric, which generates a powerfully multisensory effect.

Report Cersaie 2015

Visit (and share!) our Cersaie's gallery!

Coop. Imola Three brands, one common thread: change is the watchword for Imola, LaFaenza and Leonardo, as they seek out a new route based on new aesthetic criteria.

Effects, textures and nuances take on an entirely new visual and tactile form. Kuni di Imola is a porcelain tile featuring natural design,

because it is full of life and markings. The exceptionally warm, welcoming appearance of wood combines with realistic colours to give this new collection immense compositional appeal. Orobianco by LaFaenza draws inspiration from Travertine and pursues beauty in its most classic form.

Waterfront by Leonardo interprets two materials that represent opposite extremes: terracotta and concrete. And it does it in a multipronged, chameleon-like manner, to create a crossover that finds expression in a porcelain tile featuring contemporary colours such as cappuccino and grey.

Bisazza

The new products presented by Bisazza included numerous blends and decorations in mosaic, by respected designers such as India Mahdavi, Patricia Urquiola, Marcel Wanders and Carlo Dal Bianco, as well as a new line designed by Tom Dixon, which enhances the latest collection, Bisazza Cementiles, to extend the decorative range for interiors.

87

Tile International 3/2015

Report Cersaie 2015

Sichenia Marble and stone tell their story of material strength and tradition in a new ceramic covering.The Sichenia project interprets the latest stylistic trends in contemporary homes with precise realism

Vitra

Tile International 3/2015

and elegance, in the form of floor and wall tiles for residential and commercial environments under the Archea, Optima and Nature Plus names.

Arkitect Color is the new line of tiles from the Vitra PRO collection for indoor and outdoor floor and wall tiling. The line includes 38 colour variants for for an almost limitless range of combinations, and is divided into four main sections: Basic, a combination of basic colours, such as red, blue, green, white and black; Aqua, featuring blue and turquoise hues, designed for swimming pools and spa centres; Neutral, encompassing various shades of grey and beige; and Mood, a combination of the latest colour trends.

88

Report Cersaie 2015

Visit (and share!) our Cersaie's gallery!

Marazzi Marble-effect ceramic, 3D decoration and small brick-like formats inspired by traditional terracotta are the new trends that Marazzi has been exploring. Allmarble is a collection of marble-effect porcelain tiles, which reinterpret various premium Italian marbles and come in a choice of four finishes (lux, natural, textured and silk) and eight sizes (from 7x28 to 60x120). Materika is a new large-format ceramic wall tile (40x120) with a thickness of just 6 mm, which draws inspiration from concrete, and features a range of powdery, matt nuances. Terramix is a new, small-format porcelain floor and wall tile (7x28), with an original

Tonalite

Symbol of perfection, rhythm and life, Cerchio (meaning “circle”) played a starring role on the Tonalite Spa stand at Cersaie.

Cerchio is the first product in the Geometria line – due to include other geometric figures later – conceived by the architects Paolo di Nardo and Simone Chietti (of Studio Arx srl) and created in the internal division of the company known as Tonalite.Studio.

As well as being three-dimensional, Cerchio also has the ability to conceal the joints between tiles com-

terracotta effect, designed for tasteful interiors and exteriors characterised by a classic brick-like look.

Treverktrend is a new, wood-effect collection produced in 150 cm panels, based on the appearance of larch and oak. XLStreet, the new plus-size (120x120) concrete-effect porcelain tile, is ideal for seamless tiling of large areas in both residential and commercial environments, whereas Essenziale is the new totalwhite floor tile, measuring 40x120 and 6 mm thick, with a choice of polished or satin-effect finish, and two different three-dimensional decorations for modern, elegant bathrooms.

pletely, thanks to a careful study of couplings and concordances.

The purity of the design lies in the proportion and equilibrium of the geometric figure, and once laid, the tiles become a homogeneous covering, due to the absence of grouting and the resulting lines that would otherwise somehow blemish the composition. With Cerchio, tiling becomes sculpture.

Cerchio is currently available in three main sizes (30, 20 and 15 cm in diameter) and four colours (white, black, grey and turtle-dove).

89

Tile International 3/2015

Report Cersaie 2015

Garbelotto

Effetto Grezzo by Garbelotto marks a return to natural finishes, involving two cycles: the first creates an oak tannin barrier, while the second is a water-based matt finish that gives the boards an unprocessed look.

Measuring 70mm wide by up to 1800mm in length, the floorboards from the new I Gessi collection are a new product that's well suited to laying in NOBLESSE速 Hungarian

Serenissima Cir

Tile International 3/2015

90

Point patterns and embellishing the most glamorous settings. The range is completed with the new, mineral-coloured models of I progetti, the large-format product recently added to the Gli Infiniticollection, and the new Spina Modulare, a new type of format from the Creator line, which is ideal for a vast number of installation patterns.

From the grain patterns of wood transposed into ceramic by Wild Wood by Serenissima to the vivid maritime colours of Sardinia by Cerasarda; from the formal minimalism of Genesis Loft by Cercom to the versatility of the collections sold under the Cir brand such as New Orleans, Via Emilia, Chiacago, Saint Tropez, and the new Recupera: The Casalgrande-based ceramic group displayed the full fruit of its Research & Development and extended its range of effects to enhance the functional and stylistic potential of its products.

Report Cersaie 2015

Visit (and share!) our Cersaie's gallery!

Ascot

Ascot recently upgraded its ceramic products by adopting the policy of transforming wall tiles into vehicles for art.

The Game of Fifteen project takes its name from the classic 15-puzzle, and refers to the total number of artists involved. Each

collection in the series, made of white body with Bitech速 technology, represents a full immersion in the style and poetics of the individual artist involved. After last year's tribute to Keith Haring, the company is moving on with Boris Tellegen. Made in

sizes 20x20 and 20x60 cm, the collection features two surface finishes, one smooth and painted and one textured, to bring out the effect of depth and intensity. The collection comes in three background colours: white, grey and black.

NuovoCorso The accurate imitation of natural materials is the common thread running through the new collections unveiled by Nuovocorso.

The foremost of these are Shelby, Trek, Reflex and Wet, which reproduce effects, grain patterns, highlights and nuances designed and created in the image of the original materials, with high-quality styling that is well suited to both contract and residential settings.

91

Tile International 3/2015

Report Cersaie 2015

Fondovalle Breaking away from rigid paradigms and escaping the bonds of anonymous uniformity: this is the principle that guided Fondovalle in its development of an

innovative concept revolving around cross-pollination. Komi, Infinito 2.0, Simplicity and Acidic are ceramic interpretations of wood, marble, concrete and

metal respectively, which juxtapose and blend with each other, as defining architectural features in contemporary design.

Petracer's&Pecchioli

Petracer’s presented three collections of wall tiles and two collections of floor tiles, followed by a new bathroom furnishing line under the Originali Interni Italiani moniker. The company is still ploughing its own furrow, and differs from the recently acquired Pecchioli, which looks to the modern world without departing from the tradition of high-quality Italian craftsmanship.

Tile International 3/2015

92

Report Cersaie 2015

Visit (and share!) our Cersaie's gallery!

Original Parquet The stand-out feature of the floor coverings belonging to Original Parquet's antique-inspired collection known as Castelli Romani is their grooved effect. This distinctive surface finish is the result of a special treatment, which generates a balanced mix of coarse cracks, large open and grouted

knots, and furrows of varying depths. Combined with the Aged Oak base, all these time-worn effects give the collection a uniquely rural appearance, that draws a striking contrast between the handcraftsmanship of long ago and the minimalist design of contemporary interiors.

Atlas Concorde Atlas Concorde's Exquisite Club area was dominated by a combination of collections, and interior and exterior design projects, displayed in a differentiated space inspired by a variety of concepts.

The exhibits included the dramatic 3D Wall Design tiles, the Etic PRO porcelain tile collection, which evokes premium, contemporary woods, an interior design project entitled Brave, inspired by the unique beauty of certain natural stones, and Dwell, a collection consisting of floor and wall tiles inspired by concrete and handspread resin.

93

Tile International 3/2015

Report Cersaie 2015

Visit (and share!) our Cersaie's gallery!

Recer Designed as a fusion series of tradition and modernity, of classic shapes and motifs and contemporary aesthetics in terms of colours and volumes, the Naprec series, launched by Recer, is now

seen as an offer with great potential to set market trends worldwide. Its formats, finishes and colours place countless distinctive, customised designs within reach. The series has 63 options that rec-

Impertek

reate geometric shapes, and is available in four formats: cm 10x10, 10x20, 20x20 and 45x45. The volumes are a differentiating feature. The surfaces can be flat, have gentle curves or sharper corners, enabling Naprec to enhance, reflect or dilute the intensity of the light.

Thanks to the use of industrial and R&D techniques that exploit colour, the series comes in two finishes.

Glossy, which makes the most of its reflective capacity. Matt, which brings out the visual softness. Its seven distinctly current colours (black, white master grey, gentle grey, orient beige, cool beige and roseland) open up ground-breaking possibilities when the purpose is to make rooms and areas dynamic.

Impertek's fixed-height and adjustable floor support pedestals are a versatile and comprehensive system for solving the problems associated with outdoor flooring, easily and without any need for demolition work, even when remodelling.

Impertek pedestals are suitable for any type of floor covering, whether it's wood, composite wood, terracotta, porcelain tile, conglomerate, marble or natural stone.

- Our products cover a height range of 5 to 1020 mm, guaranteeing perfectly even flooring in all situations. The use of levelling devices and extensions increas-

Tile International 3/2015

94

es the range, so you can minimise the number of pieces you keep in stock.

- Our pedestals also offer outstanding load capacity per piece, ranging from 400 kg for the jack supports to 800 kg for the Megamart series.

- Our wide range of heads means that you'll always find the right one for your needs, whether you're laying floor panels or installing decking on joists.

From pool surrounds to the outdoor paving of bars and restaurants, we've got a head for every job.

25 th International exhibition of technology and supplies for the ceramic and brick industries

The future of ceramics

26 -30 SEPTEMBER 2016 RIMINI - ITALY th

Organized by

In cooperation with

With the support of

tecnargilla.it

th

Report Cersaie 2015

events CERSTILE A journey from north to south, from mountain refuges to seaside resorts, via an underground railway station, showcased some of Italy's top products in an exploration of the concept of repurposing.

The exhibition in question was Cer-Stile Italian Style Concept, designed by Angelo Dall'Aglio and Davide Vercelli, which presented new ways of living and enhancing some of Italy's most typical

Tile International 3/2015

landscapes. The installation occupied 1,500 square metres and included three stages: the mountains, the seaside and a spatial and temporal tunnel connecting the two, in a U-shaped layout. Representing the concept of travel, the tunnel took the form of a life-size interpretation of a state-of-the-art high-speed train. The two extremities of the installation – the mountains and seaside – playfully and ironically reinvented places, values, func-

96

tions and attitudes. So the exhibition consisted of surreal, imagined and ironic scenarios of iconic places, and realistic settings equipped with products and solutions by a range of companies, including: Alce Nero, Vitra, Molteni, Cordivari, Technogym, Duravit Italia, Valli Arredobagno, Wall&Deco, Glass 1989, Emilceramica, Eterno Ivica, Hom, Idea, Julia Marmi, Messori, Minacciolo, Mirage, Oikos - Oli and Made a Mano.

Report Cersaie 2015

Visit (and share!) our Cersaie's gallery!

events DAY OFF Day Off, the exhibition curated by the designer Diego Grandi, saw the participation of several major exponents of Italian design, including Cassina, Lea Ceramiche, Runtal and Zucchetti Kos. Drawing inspiration from Le Corbusier, one of the foremost figures of 20th Century architecture, and the "cabanon de vacances" he built on France's C么te d'Azur, Day Off is a plan for a

weekend hideaway, based on the principles of beauty and simplicity, which explores the relationship between man and nature.

Two intersecting volumes, one of which is transparent, form the centrepiece of the composition and create a continuous dialogue with the natural surroundings.

An outdoor area divided into relaxa-

97

tion areas, with a swimming pool and kitchen space characterised by the constant presence of greenery, highlight the continual search for well-being. In line with the concept that underpins the exhibition, the products and materials supplied by each company selected by the designer point to an osmotic relationship between nature and design.

Tile International 3/2015

Topics

Barrier-free bathrooms with every comfort



According to the German Association for Consumer Research (GfK), some 12 million homeowners in Germany are planning to carry out specific home improvements in 2016.

With a share of 37.8%, bathroom and sanitary upgrades are the leading reasons for these planned improvement projects, with barrier-free designs in increasing demand.

"Bathrooms are at the core of barrier-free construction," says Martina Koepp, the executive manager of GGT Deutsche Gesellschaft für Gerontotechnik (German Society for Gerontological Technology) in Iserlohn.

Intelligent systems, for example for floor-level showers or wheelchair-compatible vanities, enable the safe and attractive design of barrier-free bathrooms with ceramic tile coverings on walls and floor.

A model bathroom created by Schlüter-Systems in cooperation with Agrob Buchtal, on display in the permanent exhibition "Forum for Generations"

by GGT, demonstrates the many available options for generationally appropriate construction.

The display targets tradesmen, consumers and designers to provide information about barrier-free construction. "We want to emphasise that customers can design their bathroom entirely in accordance with their personal

Tile International 3/2015

1

2

preferences. Although the image of the barrier-free bathroom has improved considerably, the concept still makes many people think of the sterile atmosphere in hospitals or rehabilitation clinics. We are effectively countering this idea with attractive concepts, such as those shown in the model bathroom," says Koepp.

Floor-level showers are an elementary component of barrier-free bathrooms.

DIN standard 18040 for accessible building construction specifies clear guidelines for building such showers.

For example, minimum dimensions are specified as 120 x 120 cm, while a shower that is to allow for wheelchair use

98

Topics

1. The model bathroom on display at GGT features a cosy wellness zone due to the electrical heating system Schlüter®-DITRA-HEAT-E covered with attractive tiles by Agrob Buchtal, which can be warmed up with precise timing.

2. A hand-held showerhead with floor drain is located immediately next to the sitting area in the wellness zone.

3. The floor-level shower, which is also equipped with an electrical heating system, uses the drainage channel Schlüter®-KERDI-LINE with a channel cover made of stainless steel.

3

must measure 150 x 150 cm.

Other indispensable components include an integrated floor drain and an anti-slip floor covering.

Schlüter®-KERDI-LINE, the product used in the GGT exhibit, is a proven system that includes all components for dependable waterproofing and features so many different variants, lengths and assembly heights that it is suited for nearly every installation situation.

Together with the anti-slip tiles of the "Emotion" series by Agrob Buchtal, the assembly in the GGT bathroom clearly meets the standard requirements. The areas between the individual elements such as shower, toilet and vanity also are generously sized to offer sufficient mobility.

The vanity is fully wheelchairaccessible and offers maximum comfort for all users.

Together with the adjoining shelf, it was entirely constructed from the versatile tile underlayment Schlüter®-KERDIBOARD. The material was also used to create numerous practical storage areas and the separator wall for the toilet.

The bathroom as a comfort zone Temperature is an important factor for creating the ideal atmosphere in a bathroom.

The assembly shown in the GGT model bathroom features the electrical Schlüter®-

99

Tile International 3/2015

Topics 4. Two LIPROTEC profiles are integrated into the tile covering between the toilet and the floor-level shower to serve as illuminated borders.

DITRA-HEAT-E heating system, which is ideally suited for restoration and renovation projects because of its low assembly height.

The heating cables are installed immediately below the tiles in an uncoupling mat with the proven DITRA technology. The system not only ensures quick heat delivery to the surface, but also provides secure uncoupling and waterproofing. For this purpose, DITRA-HEAT-E was installed in the floor-level shower and floor as

well as in the sitting or resting bench next to the vanity. The system turns allegedly "cold" tiles into a cosy, comfortably warm wellness zone that can be used for resting, getting dressed, or as seating during a bath.

Illumination is another important comfort factor. The illuminated profile technology Schl端ter速-LIPROTEC was effectively employed in the GGT assembly to provide attractive and functional lighting. From an illuminated border in the

wall to lighted skirting and the framing of the mirror above the sink, the high-quality LED profiles set elegant accents and provide unobtrusive, pleasantly warm light that saves the activation of all other installed lights. If desired, the illumination technology can be controlled via a smartphone or tablet, using an app specifically developed for that purpose and a Bluetooth receiver. "Younger homeowners particularly like this feature," says Volkmar Runte of GGT.

"They are a lot more interested in concepts for intelligent living spaces."

Even though the reputation of barrier-free bathrooms has improved considerably, many people still have a negative image of purely functional hospital bathrooms that have little aesthetic appeal. As the GGT model bathroom assembled by Schl端ter-Systems and Agrob Buchtal demonstrates, such associations have been clearly relegated to the past.

5 4

Tile International 3/2015

100

Project

AA Robins in the Gulf Islands

ď ‘

This project by the architect AA Robins overlooks a bay in Canada's Gulf Islands, situated just off the coast of Vancouver, in a stretch of sea between the mainland and Vancouver Island.

Intersecting volumes, interweaving materials and juxtapositions of architecture and sculpture create a fluid environment featuring private and shared spaces, which open onto the outside world to bring the magnificence of nature right into the home.

The project concept revolves around the villa's integration into its natural setting, the aesthetic originality of its forms, the re-use of materials (the wood from the trees felled to make space for the building was re-used for the interior furnishings) and energy efficiency.

Coniferous woodland embraces the length of the house and absorbs it into the contours of the bay, making it almost invisible from the sea. From the land, meanwhile, the view towards the sea remains completely clear.

The steel cladding of the exterior has a rusted look, which reflects the colouration of the surrounding soil

Tile International 3/2015

102

Project

ISSUU

multimedia

MEDOC

The Medoc collection celebrates a communion between wood and the unmistakable touch of Michele De Lucchi.

This finds expression in the original trapezoidal shape of the floorboards, which recalls the tapered shape of a tree trunk and the typical form of old floorboards “from the days when the edges of the boards were left unsanded, so as not to waste wood.”

The distinctive, traditional, sawn surface treatment generates appealing light effects and evokes a strong sense of history.

Materials: Oak Total thickness: 18 mm Thickness of hardwood surface layer: 3.5 mm Multi-layer birch base: 14.5 mm Width: assorted, from 130 to 190 mm Length: 944 mm

103

Tile International 3/2015

Project

and tree trunks, while the glazed walls, almost all of which face the bay, can be opened completely to create a continuum between the interior and exterior of the home, and provide direct access to the patio and pool area. The pool can be used for several months a year because the water is heated by a geothermal system fed by the ocean and also connected to the indoor underfloor heating system, for the purposes of energy efficiency.

The judicious blend of different materials generates a harmonious dialogue between the various parts of the house: wood, stone, glass and metal are used both inside and outside, in well chosen combinations with textural and formal allusions to the setting.

The floor coverings are a harmonious blend of natural stone, ceramic and wood: the flooring is made of granite in the entrance and part of the living area, and basalt in the bathroom. The kitchen, the remainder of the living area, the bedrooms and the corridors, by contrast, feature Medoc* oak floorboards. The trapezoidal shape of the hardwood flooring, designed by Michele De Lucchi for Listone Giordano, brings to mind the natural profile of a tree trunk, while the sawn effect of the surfaces and the various shades of grey reflect the architect's vision of wood that bears the marks of having lived its life outdoors, and brings them into the house to fuel a neverending dialogue between the indoor and outdoor environments.

5

Tile International 3/2015

104

Project

TONY ROBINS

heads an international firm of architects, which has undertaken projects and won awards from Paris to Japan.

Since its formation in 1981, the firm has won the Prix de Rome for Architecture, the Lieutenant Governor of BC/AIBC’s Special Jury Award for Kits Beach Restaurant and Lifeguard Project, and the Canadian Architect Magazine Awards.

Robins leads an annual design workshop at the UBC School of Architecture as a contract professor. He has appeared in Canadian Achievers and his works have been showcased in over 80 publications.

105

He was elected “Architect of the Year”, “Interior Designer of the Year” and “Eco Designer of the Year” in 2014-15 by Western Living Magazine.

This was the first time that all three awards had been assigned to a single person.

Outside his architectural work, he has enjoyed considerable success as a set designer, writer and artist.

Tile International 3/2015

Project

Magna Pars Suites Hotel, Milan ISSUU

ď ‘

Inaugurated in 2013, the Magna Pars Suites Hotel is situated near Milan’s Navigli district, just behind Via Tortona, one of the city's trendiest spots, which recently rose from the ashes of an industrial area to become the linchpin of the fashion and design world.

The Magna Pars stands in an area once occupied by a historic perfume factory, which the new hotel paid tribute to by decorating the 28 suites with colours and paintings, inspired by fruits, flowers, trees and their essential oils, which allude to the perfumes once produced there – thanks to the work of students from Milan's Academy of Fine Arts.

In 2015, having obtained permission to demolish a low building next door to the Magna Pars, in the corner between Via Forcella and Via Bugatti, the hotel's owners commissioned the Milan-based architects Paola Benelli and Roberto Murgia to design an extension of the accommodation.

In order to soften the visual impact and evoke the brickwork of the surviving original building, the new project, which has three storeys above street level, against the site of the demolished low building, creates an effect of solids and voids by means of a structural metal framework that rises up

Tile International 3/2015

106

multimedia

Project

107

Tile International 3/2015

Project

the full height of two walls of the new building.

Hand-pressed bricks made specifically for the project by SanMarco Laterizi, in a special size, colour and finish, were then fixed to the metal framework, without mortar or adhesive, using bespoke fasteners designed by the architect. In fact the laser-cut, coloured steel sheet takes the place of the mortar.

Of the two walls associated with the steel structure, one faces outwards and the other, which creates a new stairwell, has become the connection point with the existing part of the hotel.

The stairwell provides access to a small internal garden, which is overlooked by the 11 new junior suites of the Magna Pars, and forms a link with the hotel's other green spaces.

5

THE PROJECT Project: Extension of the Magna Pars Suites Hotel Location: Milan, Via Forcella 6 Time frame: 2014-2015 Client: Ciprea srl Architects: Paola Benelli, Roberto Murgia Design team: Miriam Cesco, Silvia Ristori, Valentina Ravara, Chiara Sogos, Danilo Vicente D’Amico Construction company: Sice Previt spa Façade covering: made-to-measure bricks by SanMarco Terreal

Photographs: Giovanna Silva Tile International 3/2015

108

WORLD PRODUCTION AND CONSUMPTION OF CERAMIC TILES MECS 3 EDITION RD

{

Machinery Economic Studies

77 COUNTRIES 10-YEAR time series (2005-2014) World production: 12.4 BILLION SQM (+3.6% on 2013) Expor ted tiles: 2.7 BILLION SQM (+1.1% on 2013) Less than one tile in ten (9.3%) SHIPPED OUTSIDE THE REGION WHERE IT WAS MANUFACTURED » Higher rates of urban population growth = HIGHER RATES IN TILE CONSUMPTION? » CHINA first expor ter in 61 countries » 260 PAGES! English text

» » » » »

N

IO 3 EDIT0 5 year 2 1 rd

ION AND ES T C U D O TIL PR WORLD N OF CERAMICnomic Studies PTIO inery Eco CONSUM ACIMAC/MECS - Mach

MECS ic ry Econom

Machine

Studies

ACIMAC ne 84 Buracchio Via Fossa vara (MO) • ITALY io gg 41126 Ba 059 510 336 tudies.it T. +39 o@mec-s ac.it • inf tudies.it info@acim .it • www.mec-s ac www.acim

Info&booking info@mec-studies.it mr. Luca Baraldi T. +39 059 510336

Data collection and processing: MECS (Machinery Economic Studies) for ACIMAC - info@mec-studies.it - www.mec-studies.it

Project

Neolith for Saint Jean Hospital, Brussels



ALTIPLAN, a firm of architects with offices in Brussels and Liège, recently designed the remodelling of the façade of the Saint Jean Hospital situated in the centre of the Belgian capital. One of the country's largest hospitals, the Saint Jean overlooks a crucial artery in the city's road network, which is among the most congested in Europe. The remodelling of the façade therefore had to ensure high levels of sound insulation and pollution - resistance, as well as offering adequate thermal insulation to keep energy consumption down.

Philippe de Roos, of Altiplan architects, immediately opted for a curtain wall – a well established construction technique that offers enhanced energy-saving and sound insulation characteristics – and decided to build it with Neolith* panels.

"In an area as polluted as this, the mineral composition and non-porous structure of a sintered covering like Neolith," explained Philippe De Roos, "make the cladding of the façade strong, hygienic and capable of preventing the proliferation of bacteria and fungi, all of which make it ideal for a healthcare environment." The compact surface of the Neolith panels also makes it easier

Tile International 3/2015

to remove dirt and graffiti, and is immune to attack by the chemicals found in cleaning products.

"The thermal insulation of the offices and hospital areas were another critical point in the design of the façade,"

continued the architect.

"That's why we decided to fix the Neolith panels (which are lightweight despite their size, thanks to their slim structure, ed.) on a VM system and keep a 15 cm gap between the building and the curtain wall,

110

so as to increase the thermal insulation by means of the airflow generated inside it."

"As well as significantly reducing temperature swings," added De Roos, "the multi-layer structure of the curtain wall also reduces noise levels con-

Project

ISSUU

multimedia

*NEOLITH

a brand launched by the Spanish company TheSize in 2011 – is a covering with revolutionary physical and technical properties. Manufactured by means of a patented sintering technology in which the other raw materials are exposed to high pressure and temperatures in excess of 1200 degrees Celsius / 2200 degrees Fahrenheit, the product is 100% natural and recyclable, because the raw materials used in its production are clay, feldspar, silica and natural mineral oxides.

With porosity of almost zero, Neolith is a hygienic, non-staining product that's easy to clean and impervious to chemicals. It is also wear-resistant, scratch-resistant and heat-resistant, and since its colours are natural, they are unaffected by exposure to UV radiation.

111

Tile International 3/2015

Project

siderably, which was another of the priorities set by the Saint Jean Hospital in the tender specification."

The need to take account of energy efficiency and dura-

ALTIPLAN

bility has not adversely affected the styling of the façade, however, which is anything but anonymous. Philippe de Roos explained: “We selected the Nieve and Nero panels

architects was born with the millennium, but its roots are much deeper as its partners joined forces around Jean de Borman back in the 1980s.

As a partnership, the human values shared by the partners have always been a stronger tie than the promotion of egos.

This philosophy has led the practice to expand by merging with several other practices over the years.

ALTIPLAN now has nine partners, located in Brussels (six) and Liège

Tile International 3/2015

to create a high-sheen monochrome exterior that would retain the modular rhythm of the upper windows and create a random two-tone effect.

By replicating this pattern on

the ceiling of the covered car park, we gave the building a coherent aesthetic that would perpetuate its structural and architectural value long into the future.”

5

(three). Continuous rejuvenation of the partnership ensures continuity and the constant questioning of our approach, through new visions and updated focuses.

The history of ALTIPLAN°architects is also closely linked to pan-European partnerships. The EAN Network currently combines the capacities of seven practices from St Petersburg to Madrid and from Rome to London.

112

Residential Project in Dallas (USA) - Kittler & Loecker Design Countertop, Island & Backsplash: ESTATUARIO Polished finish

Extraordinary Surface.

Interior and exterior applications: Countertops, Flooring, Cladding, Furniture, Facades.

Resistant to stains, scratches, chemicals, extreme temperatures and UV rays exposure.

Maximum format, minimum thickness, different finishes. More than 40 available models.

Design, Durability, Versatility, Sustainability.

www.neolith.com

Come visit us at Revestir - G Hall, Stand 2175