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ISSN2039-8301

Cevisama

2017

Interviews, news, projects & much more...


Schlüter®-TRENDLINE Profile zu aktuellen Trendfliesen Profiles to match current tile designs

Inspiriert von aktuellen Einrichtungstrends – von Landhaus bis Bauhaus – gestalten Sie Wohnwelten Ton in Ton oder kontrastreich ganz nach Ihrem Geschmack. Für die Profilreihen Schlüter®-QUADEC, -RONDEC und -JOLLY stehen Ihnen die neuen, attraktiven Varianten aus der Schlüter®-TRENDLINE Serie zur Verfügung. Mit den passenden Innen- und Außenecken setzen Sie Akzente bis ins kleinste Detail. Die Profile verfügen dank ihrer hochwertigen Pulverbeschichtung über eine Strukturoberfläche, die neben der attraktiven Farbgebung auch ein haptisches Erlebnis bietet. Design your living environment according to your own preferences with tone on tone or contrasted choices inspired by current design trends – from country cottage to modernist styles. The attractive new variants of the Schlüter®-TRENDLINE series are a perfect fit for the Schlüter®QUADEC, -RONDEC and -JOLLY profile families, and the matching interior and exterior corners add accents to the smallest detail. Thanks to their high-quality powder coating, the profiles feature a structured finish that offers a haptic experience along with appealing colour choices.

Schlüter-Systems KG · Schmölestraße 7 · D-58640 Iserlohn · Tel.: +49 2371 971-0 · Fax: +49 2371 971-111 · www.schlueter-systems.com


since 1974 innovaTions for The Tile seTTing professional

raimondispa.com

The mosT compleTe range of equipmenT for large formaT Tiles The “free-cuT” guides perform perfecT cuTs on slabs up To a maximum lengTh of 426 cm (14’). furThermore, by applying on The “free-cuT” guides The special cuTTing uniTs wiTh angle grinder (“free-flex”), even The mosT difficulT cuTs are no longer a problem. The “free-flex” allow To perform cuT (wiTh diamond discs) aT 90° or aT variable angles from 35° To 45° noT only on Thin slabs (3 To 6 mm - 1/8” - 1/4”), buT also on regular Thickness maTerials (up To 25 mm - 1”), wheTher They are in porcelain or naTural sTone. for handling large slabs The “Tmove” and “easy-move adv” sysTems offer The ideal soluTion for every need while The modular Trolley “cam adv” is perfecT for convenienTly applying The adhesive on The back of The slabs as well as for TransporTing Them wiTh ease.

hall n2 - p3 sTand b80

cuT

handling

levelling

The modular bench “bm180” has been insTead designed To provide an easy To TransporT and efficienT workTop. in addiTion To This, we have developed oTher specific Tools for The insTallaTion and processing of These innovaTive ceramic maTerials such as The rubber floaT To expel The air below The slab and improve The bounding of The adhesive, The device To accosT slabs (“closer”) and a line of diamond Tools for finishing and polishing The edges and sides afTer cuT, for hole cuTTing and for bullnosing. To compleTe The range, our r.l.s. levelling sysTem, wiTh proven efficacy, is The ideal allied To eliminaTe lippage wiThin slabs.

Tools


Say buongiorno to Italian style.

ENDLESS COLLECTION

Italian style at its highest expression has a new ambassador in India. Nexion is born to offer fashionable ceramic surfaces designed in its own atelier in Italy and manufactured in its brand new state-of-the-art plant in India. Committed to deliver to visionary architects, developers and households the exquisite beauty of Italian tiles. Discover at www.nexion.in | info@nexion.in Simpolo Emilceramica Pvt. Ltd. 1102, Shapath V, S.G. Road, Ahmedabad 380 015, Gujarat, India


ADVERTISING

N. 3/2016

Publisher: Tile Edizioni S.r.l. Via Fossa Buracchione 84 • 41126 Baggiovara (Modena) • Italy Tel. +39 059 512 103 • Fax +39 059 512 157 info@tiledizioni.it • www.tiledizioni.it Codice Fiscale / P. IVA: IT02778050365 - Capitale Sociale: 51.400,00 € R.E.A. 329775 - Iscr. al Registro delle Imprese di Modena Periodico registrato presso il Tribunale di Modena al n. 1828 in data 21/02/2007 - Iscrizione ROC n. 9673 Editor and Publishing coordination: Chiara Bruzzichelli •

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Contributing editors: - Paola Giacomini - Sara Falsetti - Sabino Menduni - Sabrina Tassini

• Secretariat: info@tiledizioni.it

• Translation: Geoff Day / John Freeman • www.tiledizioni.it/subscription • Each copy: Euro 4 • Subscription: - Italy, 1 year: Euro 50 - Abroad, 1 year: Euro 70 - Italy, 2 years: Euro 70 - Abroad, 2 years: Euro 90 Spedizione in a.p. presso la Filiale di Modena. L’IVA sugli abbonamenti, nonché sulla vendita dei fascicoli separati, è assolta dall’Editore ai sensi dell’art 74 primo comma lettera C del DPR 26.10.72 N. 633 e successive modificazioni. © 1989 Tile Italia

• TILE EDIZIONI ms. Paola Giacomini ms. Elisa Verzelloni Tel. +39 059 512 103 Fax +39 059 512 157 p.giacomini@tiledizioni.it e.verzelloni@tiledizioni.it • mr. Alberto Tolomelli Mobile: +39 335 594 8681 a.tolomelli@tiledizioni.it

Adjustable pedestals for all types of terraces Screwjack pedestals used for the construction of raised floors, external terraces, decked areas and water features

Visit us at

Hall A4 - Booth 213

• mr. Marco Calliari Mobile: +39 391 365 6544 m.calliari@tiledizioni.it • Graphic Layout: Sara Falsetti • Photoliphie: Vaccari Zincografica Via E. Salgari, 61 41122 Modena - Italy • Print: Faenza Printing Industries Via Vittime Civili di Guerra, 35 48018 Faenza (RA) - Italy

Adjustable from 15 to 965 mm

Quick and easy installation

FOLLOW US: E-NEWSLETTER: SIGN UP ON WWW.MATERIALICASA.COM Tile Edizioni srl, in conformità al “testo unico sulla privacy”, garantisce la riservatezza dei dati usati per gli abbonamenti e per gli scopi tipici della stampa specializzata e la possibilità di modificarli o cancellarli (art. 7 del D.L. 196/2003) a mezzo richiesta scritta. Tutti i diritti di riproduzione e traduzione degli articoli pubblicati sono riservati. E’ vietata la riproduzione anche parziale senza l’autorizzazione dell’Editore. L’Editore non assume responsabilità per opinioni espresse dagli autori dei testi redazionali e pubblicitari.

ENTIRE CONTENTS COPYRIGHT TILE EDIZIONI SRL All right reserved. Opinions expressed by writers are not necessarily those held by the publisher who is not held responsible. TILE EDIZIONI ALSO PUBLISHES: http://www. magazine

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Contents 9 - Editorial

World production static at 12,355 million sq.m

by Chiara Bruzzichelli

PhotoNews 10 - Laminam for South Beach Hotel in Singapore 12 – Tilenews 24 - Trends

Pantone’s 10 colours for 2017

In the spotlight 32 – GS Luxury Group: the first two years 36 – Introducing Gruppo Romani SpA 40 – Ali Parquets and Francesco Librizzi 44 - Topics

A new brand makes its debut: Nexion

Statistics 48 – World production and consumption of ceramic tiles 56 – The big players in the sector

by ACIMAC Research Department

Economy & markets 58 – The evolution of the Spanish industry 64 – Construction in Europe, 82nd Euroconstruct Report CERSAIE 2016 66 – Ceramic and bathroom furnishing under the spotlights #MCaraundCersaie 82 – Target Group sets up Strategic Italian Coverings Design Hub Projects 86 – Castel Flavon overlooks Aslago 88 – Villaverde Hotel & Resort in Friuli 92 – Hotel Okura, Amsterdam: Nagomi-Spa & Health

32 32 36 40

Cover picture: 41zero42 - www.41zero42.com - Picture by Giancarlo Pradelli @ Cersaie 2016 Subscription order form: www.tiledizioni.it/ita/EcommerceRiviste.aspx Translations: Geoff Day / John Freeman

FOLLOW US: http://www. .com


DORÈ

BRUNE

CENDRE

THICKNESS 10 mm / 2/5” LEFT - RIGHT

Glazed Porcelain Stoneware

DORÈ-BRUNE

7,5 cm x 45 cm 3” x 18”

CENDRE

Rondine s.p.a. - Via Emilia Ovest 53/A 42048 Rubiera (RE) - Italy +39 0522 625111 - www.ceramicarondine.it

Chevron 7,5 cm x 40,7 cm 3” x 16”

DORÈ-BRUNE


Editorial by Chiara Bruzzichelli

World production static at 12,355 million sq.m According to a report published in Ceramic World Review No.118, entitled “World Production and Consumption of Ceramic Tiles”, after years of uninterrupted growth, world tile production remained static in 2015, at 0.1% below the previous year’s levels. The underlying cause of this stasis is a difficult and uncertain political and economic scenario, characterised by severe difficulties in some parts of the world, offset by positive trends in others. World tile production fell by 0.1% with respect to 2014 to

Asia reached 8,166 million sq.m (+0.6%), equivalent to 67.1% of global consumption, with Vietnam and Saudi Arabia the only countries really driving the growth. Demand in the European Union saw a recovery, returning to 910 million sq.m (+5%). The strongly positive trend in demand in North America was confirmed, rising from 462 to 505 million sq.m (+9.3%), driven by virtually identical increases in Mexico and the United States in terms of both percentages and absolute values.

12,355 million sq.m. Output remained stable or saw slight growth in all areas of the world with the exception of Asia, where production dropped for the first time from 8,703 to 8,627 million sq.m (down 0.9% on 2014), although still accounting for 69.8% of global production. This downturn was driven by significant falls in Iran, Indonesia and China, which failed to be compensated by growth in Vietnam and India. World tile consumption rose to 12,175 million sq.m in 2015 (+0.8%). Demand in

This picture is confirmed by

the latest figures for the 25 largest world groups, which last year manufactured 1.7 billion square metres of tiles (the same volumes as 2014), corresponding to 13.8% of global production. Of these 25 groups scattered across the Americas, Europe, Asia and Africa – extremely heterogeneous businesses in terms of their type and value of production, level of internationalisation and degree of penetration of international markets – just 9 have seen an increase in output, most notably Mohawk, Kajaria and Pamesa. 5

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Discover the new web magazine of Tile International 9

Tile International 3/2016


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LAMINAM FOR SOUTH BEACH HOTEL IN SINGAPORE The South Beach Hotel in Singapore, with structure by Norman Foster (Foster+Partners) and interior by Philippe Starck, has an infinity pool on the 18th floor, and Laminam has been chosen to supply the coverings for it. The South Beach, consisting of four buildings rising to a height of up to 23 storeys, is a sustainable urban district, in keeping with Singapore’s image as a “garden city”, and provides guests with numerous shared areas that make the hotel a place to linger in and enjoy rather than merely pass through. These areas include the amazing infinity pool on the 18th floor of the south tower, which provides an unrivalled vantage point from which to

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enjoy breathtaking views. For the coverings here, Philippe Starck opted for grey LAMINAM panels from the Oxide collection, with a thickness of 3+mm. Cut into only apparently irregular geometric portions, and perfectly combined into a kind of modern mosaic, these pieces create a refined and unprecedented optical effect, with the almost three-dimensional look of oxidised metal, in which the raw material seems to change colour with the changing light. South Beach Hotel, 2015 Singapore/Republic of Singapore Designed by Foster+Partners (exterior), Philippe Starck (interior)

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Tile International 3/2016


Tilenews

Companies, News & Markets IRIS CERAMICA GROUP LAUNCHES SAPIENSTONE SmartSlab Table, a prototype futuristic table with ceramic surfaces and digital controls, made by Kram/Weisshaar in collaboration with Iris Ceramica Group, earned wide acclaim at the 2016 FuoriSalone. In the wake of this success, the Group’s newly launched brand SapienStone, dedicated to kitchen worktops in porcelain stoneware, has made its official début on the market. Iris presented the brand at Cersaie 2016 with the multimedia installation Dress your kitchen, which saw the inauguration of a new partnership with the Spanish company TBP Top Porzelanik Barcelona®, the manufacturer of TPB tech®, an innovative worktop that uses SapienStone porcelain stoneware to offer the direct possibility of induction cooking. The product features latest-generation inductors and touch-controls integrated into the worktop, thus eliminating the use of glass plates and transforming the work surface into a cooking area. This is how the Italian holding company’s new brand intends to harness its technical know-how in the ceramic arena, and deploy it in residential and commercial kitchen applications. Designed to meet the most stringent requirements in terms of strength, hygiene and durability, SapienStone kitchen worktops deliver a winning combination

Tile International 3/2016

of high performance and good looks. Available in Basalt Black, Basalt Cream, Urban Anthracite, Urban Argento, Uni Ice, Malm Black, Malm Grey, Bianco Lasa, Calacatta Statuario and Calacatta, the material reinterprets premium marble, concrete and natural stone, in large-format porcelain panels (320x150 cm) with a thickness of 12 mm (standard) or 20 mm on certain variants. Made with through-body colours and vein patterns, the worktops offer a realistic effect and undiminished appearance over time. The line is also suitable for outdoor use because of its high resistance to sunlight and weathering.

SCHLÜTER-SYSTEMS NOVELTIES AT BAU 2017 The international construction industry meets every two years at the BAU trade fair in Munich. This year’s stand display of Schlüter-Systems KG, (No. 418 in Hall A4), focuses on a range of new products and system solutions for the installation of ceramic tiles and natural stone. A new stylish colour has been added to the colour palette of the elegant finishing profiles Schlüter®-QUADEC, -RONDEC and –JOLLY. For the occasion (January 16-21), Schlüter-Systems presents for the first time the profile series in the attractive satin black finish. Together with the numerous TRENDLINE finishes and profiles in satin brilliant white, they are the

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perfect accessories for the novelty tiles that were recently introduced at the Cersaie show in Bologna. The ceramic thermal comfort floor Schlüter®-BEKOTEC-THERM is also part of the core display. The thin-layered, energy-efficient floor heating system underwent thorough scrutiny by consumers as part of an independent test campaign, earning high scores from developers and renovators alike. Moreover, the new LED strips for the Illuminated Profile Technology Schlüter®-LIPROTEC offer greater flexibility in design. Thanks to the combination of coloured and white LEDs, they offer an uncommonly versatile light experience with all shades of white and RGB colours, which can be conveniently controlled with the free Schlüter®-LED Color Control App via smartphone or tablet. Customers of Schlüter-Systems can also enjoy more design choices for the drainage channels Schlüter®-KERDI-LINE for floor-level showers. Introduced even new finish options for the grates and frames of the intelligent drainage systems that are an ideal match for high-quality bathroom fittings. Last but not least, the "Tile substrates" competency area plays an important role: trade fair visitors can look forward to innovative products that offer installers of Schlüter®-KERDI-BOARD even more options for the individual and practical design of spaces with ceramic tile and natural stone coverings.


ADVERTISING

Tilenews

OIKOS LXO COLLECTION BY LIBESKIND ON TRACK FOR COMPASSO D’ORO AWARD

TTA AWARDS 2016: ASTOR WINS “FLOOR TILE OF THE YEAR”

Oikos’s new LxO collection, designed by Daniel Libeskind, was among the outstanding products selected for inclusion in the ADI Design Index 2016, a catalogue of Italy’s best design products of the year. As a result of its listing in the publication, the Romagna-based company is now automatically in contention for a prestigious Compasso d’Oro award. The LxO line by Oikos remains faithful to the philosophy of the brand, which has always sought to forge partnerships with major names in Italian and international architecture, with a view to exploring innovative eco-solutions involving fresh approaches to colour and texture, aimed at contemporary interiors. This latest partnership with the American designer has thus spawned a colour palette designated LxO (meaning Libeskind for Oikos), which includes 33 intense chromatic solutions, in which light and colour merge. The jury’s decision was also based on the collection’s special presentation: a multicoloured orographic reinterpretation of the natural process of canyon erosion, in which colours become threedimensional and are added and subtracted according to the complex geometries that are typical of Libeskind’s approach to design.

At the 2016 TTA-Awards for manufacturers of ceramic floor and wall tiles, the “Floor Tile of The Year” award went to the Context collection by Astor Ceramiche, presented by Craven Dunnill & Co Ltd – one of the UK’s largest tile distributors – which has been trading from its base in Bridgnorth, Shropshire, since 1872. Run by the UK’s trade organisation for the sector – The Tile Association (TTA) – the official awards ceremony was held at the St John’s Hotel & Conference Centre in Solihull, and saw 18 ceramic manufacturers collect awards, each for a different category. The Context collection by Astor, produced in two light and two dark colours – White, Amber, Brown and Shadow – reworks the style of terracotta from a contemporary angle. The large number of available formats, which range from 60x120 cm to 10x20 cm, via 80x80, 45.3x75.8, 60x60, 30x60.5, 30x30 and 6x30 cm, is complemented by an equally wide range of mosaics and trim pieces.The line also offers outstandingly high performance in terms of water absorption and resistance to abrasion, temperature swings and chemical aggression.

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Tilenews

PROGRESS PROFILES OPENS NEW SUBSIDIARY IN AUSTRALIA Progress Profiles, a major Italian manufacturer of furnishing profiles and technical installation systems, with a history of over 30 years in the business, has opened a new subsidiary in Australia, called Progress Profiles Oceania Pty Ltd, with headquarters in Melbourne encompassing 300 sq.m of showrooms, offices and warehousing. With this latest company formation, following those in Dubai (2008) and Randolph in New Jersey (2012), the Venetobased company intends to step up its coverage of the international market once again. “The opening of the Australian subsidiary is an important step for our international growth, and will play a vital role in effectively serving our Asian markets, New Zealand, Indonesia and Japan,” explained Dennis Bordin, Managing Director of the Treviso-based company. Our goal is to keep expanding the Group worldwide, and make it a focal point for everyone looking for finishings that incorporate authentic Italian design, which is a perfect blend of elegance, innovation and material quality.” The opening of the Melbourne headquarters is just the latest in a string of in-

Tile International 3/2016

vestments made by Progress Profiles in 2016, including the inauguration of the extension of the Asolo site with the addition of new machinery, the construction of an automated warehouse and the filing of various patents. The company posted a set of positive results in the first half of the year, with growth of 27% and exports now reaching over 50 countries and accounting for 35% of revenues.

without any visible joints, and the classic, staggered installation pattern gives interior space a sense of continuity. Made with two layers of ash on a larch base, Flow Edition is available in the Trendpark format (1450x130x11 mm) with protective treatment and invisible B-Protect. Because they are slim, furthermore, the floorboards are well suited for use with underfloor heating.

FLOW EDITION BY BAUWERK WINS 2016 ICONIC AWARD

MARAZZI PARTNERS MILANO DESIGN FILM FESTIVAL

Flow Edition, the new “continuous” wood flooring developed as a result of research carried out by the Swiss company Bauwerk won the flooring section of the Product category in the 2016 Iconic Awards. The jury of the renowned international competition, which promotes outstandingly innovative architectural projects and products, was especially impressed by Flow Edition, a 2-layer wood flooring product. Once laid, it creates an apparently seamless surface with no visible interruptions and in situ the floor shows no visible features other than the natural grain patterns of the wood. These completely unchamfered floorboards, which earned the prestigious “Best of the Best” award, cover the floor

For the fourth year running, Ceramica Marazzi was among the partners of the Milano Design Film Festival, a design-oriented cinematography event held as part of the Fall Design Week - from 6 to 9 October - at the Cinema Teatro Anteo. “Having a Cigarette with Álvaro Siza” is a docu-film focusing on a conversation with the Portuguese designer Álvaro Siza, who is one of the biggest names in contemporary architecture and has won numerous awards, including the Pritzker Prize in 1992, the Wolf Prize in Arts in 2001, the RIBA Royal Gold Medal in 2009 and a Leone d’Oro life-long achievement award at the 13th international architecture exhibition in Venice in 2012. Directed by Iain Dilthey, the film deals

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Tilenews

with the life and vision of the great architect, as he reflects on the essence and aims of architecture. This partnership with the Milano Design Film Festival is one of Marazzi’s initiatives dedicated to the design and architecture sector, which frequently involve collaborations and other types of partnership. “We are delighted to be supporting such a valuable initiative as the Milano Design Film Festival once again,” explained Mauro Vandini, Managing Director of Marazzi Group. “Close attention to the needs of the world of architecture is one of the cornerstones of our approach to the creation of contemporary ceramics, and we are particularly pleased to be presenting a film that provides a platform for as great an architect as Álvaro Siza.”

SEVES PRESENTS PHOTOVOLTAIC Photovoltaic glass bricks manufactured by SevesGlassblock, transform glass, which is already an eco-sustainable material, into a new architectural product capable of meeting the needs of customised lighting and energy-saving applications. The collection consists of walk-over glass

bricks equipped with low-voltage, solarpowered LEDs. Photovoltaic glass bricks provide a suffused lighting system for outdoor environments that is economical and quick to install because no ducting, wiring or maintenance are needed. Photovoltaic is specifically designed for outdoor public or residential applications, such as pedestrian walkways, pavements, balconies, courtyards, jetties and gardens, as well as walls and vertical panels of all types. For best results, the bricks need to be located in an area with good exposure to sunlight, so that the batteries recharge properly. Photovoltaic bricks are fitted with a powerful lithium battery (LiFePO4 3.2V) and high-brightness LED (3000-3500MCD). The energy collected by the solar panel is stored in the battery and the bricks light up automatically, with the aid of a dusk sensor, when outdoor lighting levels fall below 30lux. When natural lighting levels rise above 60lux, or when battery charge falls below 2.4V, the LEDs switch off automatically. Protected by international patent No. PCT/IB2012/052085.

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ZERO-ZHERORISK®: LITOKOL FOR SUSTAINABILITY A project that lays the foundations of an innovative generation of zero-impact products. This is Litokol’s commitment to developing a new technological platform denominated Zherorisk®. Achieving the highest possible score, the company won a bid for funding for its ZERO research project (Zero Environmental Risks in Our building), within the framework of the 2014-2020 European Regional Development Fund tender “Priority Axis 1: Promoting Research and Innovation”, aimed at identifying basic compounds and process solutions capable of spawning new building products that meet a comprehensive range of safety and eco-compatibility requirements. Litokol earned top score and first place in the league table in the “Building and construction” specialism, and in the general league table for projects eligible for “type B” funding – alongside other major Emilia-Romagna-based companies.Type B funding is earmarked for R&D work, supported by investments and production facility expansion initiatives within the region. In its decision to fund the project – with a budget of over 1.6 million euros and a contribution amounting to 50% – the assessment committee expressed an especially positive opinion of Litokol’s know-how, scientific partnerships, technological advancement of its supply chain and the economic and market prospects deriving from the commercialisation of new products.


Tilenews

G.E.T. CASA AND CERAMICA SANT’AGOSTINO

RAK CERAMICS PRESENTS ITS REBRANDING STRATEGY AT CERSAIE

From July 2016 to April 2017, 21 G.e.t. Casa showrooms across the whole of Multinational RAK Ceramics, one of the China will be playing host to “G.e.t. Casa world’s largest ceramic manufacturers, x Ceramica Sant’Agostino Design Award with 17 production facilities, recently an– GSDA”, an awards initiative aimed at nounced the launch of its new brand representatives of China’s architecture and the merger of all its subsidiaries and design sector. Deriving from a partworldwide. The new strategy comes into nership between Ceramica Sant’Agostino effect in the United Arab Emirates immeand the Chinese dealer G.e.t. Casa, the diately, and will be extended to the othcontest will involve over 1,000 designers, er group companies over the course of who will be given the task of creating ful2017. The rebranding process is part of a ly fledged works of art using the DIGITALprogramme of initiatives developed by ART collection, which has already won the Group with a view to expanding Rak the ADI Ceramics Design Award and the Ceramics on a global scale and stepArchitizer A+Jury Award. The participating ping up its coverage as an undisputed designers will have to decorate a white, market leader. 20x20 cm DIGITALART tile in front of a live Rak presented the plan at Cersaie 2016, audience. The resulting works will then the ceramic industry’s foremost trade compete for three awards: the “Most Popshow, where the new Rak logo made its ular Asia Award”, the “Best Product Design début at the company’s stand. The logo Award” and the “Most Creative Design clearly represents Rak’s vision and misAsia Award”.The finalists will be selected sion - “Room for Imagination” - which by a high-calibre jury of three experts: Luwas also highlighted by the company’s isa Bocchietto, an architect and President products, including Maximus Megaof the ICSID (International Council of SoSlab, the largest porcelain panel manucieties of Industrial Design) and past factured in the MENA area (Middle East president of ADI (Associazione per il Dis& North Africa). egno Industriale); Simona Finessi, a pubIn his inauguration speech at the Bololisher and the founder and CEO of the gna-based trade show, CEO Abdallah ARCHMARATHON Awards, one of the Massaad announced: “RAK Ceramics most important international architecture has 25 years of experience in the ceawards; and Roberta Mutti, an architect ramic industry. Alongside our wide prodand blogger. The winners will be invited to uct range, focus on continuous innovaIl premio “GS Design Award 2016” the 2017 edition of the Salone del Mobile tion and commitment to the highest La collezione DIGITALART alla conquista della Cina con il progetto “2016-2017 G.e.t. Casa x Ceramica Sant'Agostino in Milan, quality, this experience is one of the four Design Award – GSDA”. on the fringe of which the awards Da luglio 2016 ad aprile 21 showroom G.e.t. Casa, dislocate su ceremony will2017,be pillars that underpins our vision. Our tutto il territorio cinese, ospiteranno il progetto “G.e.t. Casa x Ceramica Sant'Agostino Design Award GSDA”. Il premio, che si held at H2Otto, Ceproducts, which already feature in some rivolge ai rappresentanti del mondo del design e dell'architettura cinese, è stato concepito per creare una ramica of diretta theconnessione most con architecturally significant l'intero comparto progettuale autoctono e permettere ai designers Sant’Agostino’s and the launch of our ree architetti cinesi di mostrareexal mondo buildings, intero i propri capolavori. Nato dalla collaborazione tra Ceramica Sant'Agostino, realtà hibition space in branding strategy, reflect our ambition italiana leader nel settore ceramico, e il rivenditore cinese G.e.t. Casa, il contest coinvolgerà su tre livelli più di 1.000 Architetti e Milan. to become the world’s leading manuDesigner cinesi a cui verrà affidato il compito di creare vere e proprie opere d’arte su una tela d’eccezione: la collezione DIGITALART, già premiata con i prestigiosi ADI Ceramics Design Award e Architizer A+Jury Award. Per tutta la durata del contest, le showroom G.e.t .Casa si trasformeranno quindi in inedite Gallerie d’Arte dove i progettisti si cimenteranno in live performance vestendo una piastrella DIGITALART White - nel formato 20x20 cm, realizzato ad hoc - con la propria cifra stilistica. Le opere così realizzate concorreranno a tre Award: il “Most Popular Asia Award”, il “Best Product Design Award” e il

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facturer of lifestyle solutions.” Andrea Mensitieri, VP Marketing and Product Development of RAK Ceramics explained: “For Rak Ceramics, Cersaie 2016 marks the first stage of a new journey, which we embarked on in 2015 with a major rebranding plan. We are now extending this with a global campaign, a new logo, new showrooms, new marketing tools and a new approach to the development and promotion of our latest collections among influencers and trade professionals, to whom we are presenting ourselves as a worldwide brand leader in lifestyle solutions.” “‘Room for imagination’ is the claim of this campaign, aimed chiefly at discerning designers and consumers on the look-out for the ideal way of bringing their concept of living-space to life,” added Marco Borghi, Senior Product Communications Manager. RAK Ceramics pushes back the boundaries of imagination through innovation, quality, a varied product range and long experience in developing some of the most iconic projects in the world. We have planned a media mix on an international scale, but with close attention to benchmark vertical titles in each target country, aimed at professionals who design and execute their works on a global scale.” Concurrently with Cersaie, the Group held a special event on 27 September, in the magnificent Salotto Boschi in the heart of Bologna, to present the renowned brand to stakeholders.


Tilenews

THESIZE OPENS 3RD NEOLITH PRODUCTION LINE Demand for Neolith® Compact Sintered Coverings has grown exponentially since the company’s opening of its Castellón facility in Spain seven years ago. This prompted TheSize to install a third production line, which came on stream at the beginning of September 2016. The expansion will enable the company to process thicker panels, while still offering customers other application options. Mar Esteve Cortes, Head of Marketing at Neolith®, explained: “We ended last year on a very positive note, well above forecasts. We expect further double-digit growth in 2016, and with the third production line on-stream, we will be able to generate even faster growth in 2017.” The third production line will enable Neolith® to supply customers with thicker panels, using latest-generation technology. Whereas the first line produces 3600x1200 mm panels with a thickness of 3 mm, the third line will be able to produce a 3200x1600 mm format with thick-

nesses of 12 mm and 20 mm (and theoretically up to 30 mm). Assigning a special thickness to each line will double the plant’s total production capacity. The Neolith® brand was established on the strength of the latest industrial Research & Development procedures. The product is 100% natural, consists of clay, feldspar, silica and natural mineral oxides, and is recyclable. With porosity of almost zero, Neolith is a hygienic, non-staining product that’s easy to clean and impervious to chemicals. It is also wear-resistant, scratch-resistant and heat-resistant, and since its colours are natural, they are unaffected by exposure to UV radiation. Neolith also has the advantage of being extremely light and easy to install, so it is virtually unbeatable for all types of indoor and outdoor application.

MAKE A DATE WITH LEGNO&EDILIZIA 2017 The financial crisis hit the construction industry harder than any other sector, but the use of wood in building is on the increase. The first survey conducted by Assolegno shows that Italy, with market share of 8.4%, is Europe’s fourth largest producer of prefabricated wooden buildings, after Germany (25.4%), the United Kingdom (19.2%) and Sweden (15.6%); and that 3,025 new wooden buildings were com-

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pleted in Italy in 2014 (of which 90% were residential) for a total value of 658 million euros. Italy’s biggest players in the sector are from Trentino Alto Adige (49%), Lombardy (42%) and Veneto (35%). The 2017 edition of Legno&Edilizia, the international exhibition on the use of wood in building, to be held in Verona from 9 to 12 February, caters for the growing interest in the sector and introduces a number of new developments: -firstly, Legno & Edilizia 2017 will have a whole section dedicated entirely to wood flooring, with a view to showcasing a comprehensive range of solutions to architects, developers and private customers in the shape of architectural floor coverings in every form, finish and species of wood; -roofs and roof coverings have been a staple of Legno & Edilizia throughout its history, but are now complemented by various other useful topics such as traditional and bio-ecological finishings, insulating materials, membranes and accessories, beams and laminated timber, attics and suspended ceilings; -another new feature of Legno & Edilizia 2017 is a specific area dedicated to doors, windows and their frames, machinery for manufacturing them and accessories for their installation. This is a key area, in terms of styling, energy-saving and traditional brick building.


www.topcer.com


Tilenews

PROGRESS PROFILES A DUBAI Progress Profiles took part in The Big 5 trade show in Dubai, held over the last 10 days of November. The Big 5 is the Middle East’s largest trade event for the building industry, and brings construction professionals into contact with Italian technology, quality and design in the field of interior finishings, which are increasingly appreciated by the Arabic market. The construction industry also appears to be continuously expanding throughout the Gulf region, and the United Arab Emirates is Italy’s largest market there. As Expo 2020 approaches, furthermore, this market is set to expand. In Dubai, where everything is done on a grand scale, Progress Profiles - a leading manufacturer of furnishing profiles based in Treviso, Italy - opened a subsidiary in 2008 and, in 2016 alone, its products were used in the construction of the W Dubai Al Habtoor City and the Jewel of the Creek - two of the city’s most prestigious hotels - and in the Dubai Mall and Saint Regis Dubai Hotel. Progress Profiles’ vast product range of over 12,500 articles, including furnishing profiles, installation systems and membranes for walls and floors, provides the ideal solution for all types of environ-

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ment. In fact, the company’s profiles were also chosen for the finishings of the city’s Al Amal Psychiatric Hospital, because of their design and quality. But it’s not just about the Middle East and Dubai. Progress Profiles’ solutions were also used in the Bay La Sun Hotel & Marina, the first resort built in King Abdullah City, one of the six “economic cities” around Jeddah in Saudi Arabia; in the Bouskoura Golf City, an exclusive residential complex in a verdant setting a few kilometres from Casablanca, Morocco; and in the Sheraton Club des Pins, a luxury hotel overlooking the Mediterranean in Algiers.

CERAMIC ARCHITECTURE BY COTTO D’ESTE Ceramic Architecture by Cotto d’Este testifies to the fact that beauty and technical excellence are the cornerstones of contemporary architecture. With this in mind, Cotto d’Este is continuing to make a positive contribution to the design of the human habitat in the third millennium, in the form of technologically advanced and aesthetically refined ceramic coverings. Of the various brands owned by the holding company Panariagroup, to which Cotto d’Este belongs, this is the one that has always been the most forward-looking, as witness its large formats, Kerlite slim-gauge porcelain panels and 3D digital decoration. Another factor that has helped make Cotto d’Este one of the leading players in contemporary architecture is its ongoing commitment to forging partnerships with some of Italy’s most significant design firms, such as ABDR Architetti Associati, Stefano Boeri, Antonio Citterio, Mario Cucinella and Studio Openproject.

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MEGA-PRO BY IMPERTEK Impertek, which has been manufacturing construction materials for over 30 years, is continuing its journey of innovation with the development of MegaPro, a web application for the design of floating flooring for outdoor applications using Martinetto and MegaMart pedestals. By logging into their own special reserved area, customers can use MegaPro to access a work space where they can design pedestal-mounted flooring according to their own, fully customisable technical drawing. The available tools replicate the functions of real ones, such as line marking, ruler, zoom, editing etc., and enable you to display the heights of each point. The pedestals are selected from the entire Martinetti and MegaMart range, and it only takes a few seconds to set the characteristics of your floor. Another key function is that MegaPro enables you to save your projects and generate a technical specification for each one, showing the details of the pedestals used. With its characteristically keen eye for technological evolution, Impertek has provided its customers with valuable support, in customised, easy-to-use form, which revolutionises the concept of online quotes.


YOUR PROJECT OUR SUPPORT

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adjustable height supports for OUTDOOR RAISED FLOORS

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Tilenews

PATRICIA URQUIOLA DESIGNS NEW LAUFEN SHOWROOM IN MADRID On 8 November, Laufen Bathrooms opened a new showroom in Madrid, designed by Patricia Urquiola - one of the most high-profile designers on the international stage. Spread over two storeys offering almost 200 sq.m of floorspace, the showroom is designed to create a welcoming atmosphere marked by a strong link between the designers and the collections on display. “The idea was to create a multi-purpose environment in a historic 20th Century villa - a new breed of showroom, where people can actually work.” Patricia Urquiola described it as: “An elegant, rigorous space, featuring premium materials such as marble mixed with onyx, glass, resin and oak, drawing inspiration from the materials most commonly used in bathroom design.” “Patricia has interpreted the spirit of our company to perfection,” announced Marc Viardot, Laufen’s Marketing & Product Director. “Working with her gave us a unique opportunity to exchange ideas, and proved to be an exciting challenge

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that met our highest expectations. We asked Patricia to represent the evolution of consumers’ tastes and requirements in the field of bathroom design: functionality is no longer enough in today’s market, people want iconic pieces that deliver aesthetic appeal as well as practicality. You need to imbue functions with emotional appeal so that you can transform interior space into architecture, not just in the home but in major works too. Patricia has given us a master-class in how to express this search for emotion.” The result is a special venue for architects and professionals, built around the need to offer them a place where they can not only see the product range in the flesh and get advice from expert staff, but also create tailor-made ideas, which is one of the cornerstones of the Swiss-based company’s Research & Development division.

EARTH BY CASALGRANDE PADANA WINS GERMAN DESIGN AWARD 2017 The German Design Award 2017, organised by the German Design Council, which has been assessing and rewarding international design excellence since 1953, recently announced its latest winners. Over 4000 entrants took part in the latest edition, with products and projects from 50 countries, with the result that international entrants accounted for 37% of the total, representing a rise of 5% on last year. There are 48 categories in the award and the awards ceremony will take place on 10 February 2017 in Frankfurt. Among the winners of the prestigious

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award in the “Materials and Surfaces” category, was the ceramic project entitled Earth, spawned by a partnership between Casalgrande Padana and Pininfarina. The porcelain covering impressed the jury with the way it combined the know-how of two different sectors to create a collection in which tactile three-dimensionality is obtained through a conceptual fusion of three different materials: glass, leather and fabric. The combination of aesthetics and technical performance even extends to sustainability. Earth is also available in Bios Antibacterial Hydrotect and Bios Self-Cleaning versions, which are totally eco-compatible. The collection is ideal for creating elegant environments, with either a sober or dynamic feel, on the strength of its broad colour palette and range of formats. Mauro Manfredini, Sales Director of Casalgrande Padana, explained: “We have always manufactured advanced ceramics that strike the right balance between sustainable use of natural resources, care for the environment, technological progress, economic growth and social responsibility. To create the Earth collection, we decided to combine the strengths of two top-flight companies: Casalgrande Padana and Pininfarina, the best-known name in Italian industrial design. The result is an unprecedented product, light-years from the countless imitations of natural materials currently on the market.”


Trends

PANTONE’s 10 colours for 2017 Just as we were going to print, Pantone announced its colour of the year 2017 as Greenery, “a refreshing and revitalizing shade” that is “symbolic of new beginnings”. Greenery evokes “flourishing foliage and the lushness of the great outdoors”, all natural elements that re-invigorate mind and body, and

re-awaken our awareness of the importance of eco-sustainability. So it’s to Greenery that Tile Edizioni dedicates the covers of MaterialiCasa magazine 2/2016 and Tile International 3/2016. Gallery on MaterialiCasa.com » » Click here

Blu Riverside: FAP Ceramiche What are the keynote colours of 2017 going to be? As always, the Pantone Color Institute has the answer in its annual list of the 10 most fashionable colours, as dictated by the previews of a representative range of collections for 2017. Since these colour trends don’t just apply to dresses, shoes and accessories, but to the entire world of interior design and finishings, we have chosen a selection of emotive images, gathered at Cersaie 2016, that prove how colour trends and the art of mixing and combining colours, now pervade every aspect of the Western life-style sector.

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To represent exactly the 10 trending colours, we asked for advice from OIKOS* based in Gatteo Mare in the province of Forlì-Cesena – a top-class Italian company specialising in the creation of paints and colours for sustainable architecture – who provided us with the perfect colour palette as described by Pantone for 2017. We’re forecasting that 2018 will see a return to more neutral colours, from cream to beige, and turtledove to camel, in every imaginable shade. But for now let’s focus on the palette of winning colours for 2017. 5

Topping the table is River-

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Trends

1 - Photo by donnaclick.it

4 - Industrial-chic style by travelocafe.com

2 - Total look by Lacoste

5 - Riverside, moodboard by

3 - Trussardi

Blu Riverside: Tiepolo Collection Giulio Cappellini by Oikos, Spazio Cappellini Porta Nuova, Milan

fashiontrendsetter.com

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Trends side Blue, the colour most widely used by designers in their latest fashion and interior design collections, with 22.55% of stylists and designers launching new products in this particular shade. Even Giorgio Armani has pronounced that elegance will be in blue this winter.

Second place goes to Airy Blue, used by 19.38% of designers.

Aurora Red: Daniel Libeskind Future Flowers per Oikos, FuoriSalone 2015, UniversitĂ  Statale, Milano

Sharkskin Grey takes third place, with 17.47% of designers opting for it. Aurora Red stands in fourth place on the strength of use by 16.96% of designers.

6 - Fairytale hair. Photo by hair.allwomenstalk.com 7 - Total look Balmain 8 - Lamp by delightfull.eu 9 - Tea set by Le Creuset 10 - Photo by tabulousdesign.com 11 - Photo by maisonvalentina.net 12 - Gucci boots 13 - Fashion streetstyle. Photo by pinterest.com:fabcreative:trends 14 - Industrial/retro style. Photo by pinterest.com:ccolorways 15 - Viceversa toaster 16 - Bedroom by tempolibero.pourfemme.it

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17 - Silk trench by Burberry

Airy Blue: Ceramica Sant’Agostino

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Aurora Red Coop. Imola

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Airy Blue: Tiepolo Collection Giulio Cappellini by Oikos, Spazio Cappellini Flaminia, Milan

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Trends Sharkskin: Ottocento by Oikos for Starpool, I Saloni 2012, Milan

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The Observatory of Italian Excellence selected Oikos as one of the makers of the 100 Best Products, in its list of companies that most successfully represent the Made in Italy label. This important award, given to Claudio Balestri, the Chairman of Oikos, joins various other major awards won by the Romagna-based company, such as the ADI Design Index, the Pininfarina Business for Innovation Award and the GrandesignEtico International Award. Over the course of its 30-year history, Oikos has risen to the challenge of the future by investing in technological development, scientific progress and the right capabilities to combine tradition with innovation. This has given rise to pioneering, eco-sustainable products, with solutions for all vertical, ho-

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rizontal and three-dimensional coverings with maximum aesthetic impact and minimum environmental impact. In the words of Company Chairman Claudio Balestri: “Since 1984 we have been producing colours and materials for sustainable architecture. Although we belong to the chemicals, paints and pigments industry, we have never used harmful substances. We recycle everything and recover all waste, which we then use in the creation of new products. So it is possible to generate business while respecting the environment. And what’s more, we provide jobs for over 200 people in these difficult times, with a sustainable business model. It’s like everything else: we need to believe in what we’re doing and in our future.”

Sharkskin: Marazzi

Sharkskin: Iris Ceramica

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Trends Fifth place goes to Warm Taupe, which appeared in the work of 9.86% of designers. Warm Taupe : Oikos for Hotel Poiano, Arch. Apostoli, Garda (Verona - Italy)

Dusty Cedar was used by 8.21% of designers, putting it in sixth place. Close behind in seventh place, with uptake by 7.67% of stylists is Spicy Mustard. 7.47% of designers used Lush Meadow in their collections, putting this shade of green in

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Dusty Cedar: Realonda

Dusty Cedar: Oikos per Cantina Batasiolo, Arch. Rosa, Masson, La Morra (CN)

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18 - Gucci nail lacquer

24 - Sephora eyeshadow

19 - Costume National total look

20 - Valentino total look

25 - Velvet bedhead. Photo by by thelittletaste.com

21 - Leather sofa. Photo by blogarredamento.com

26 - Retro armchairs. Photo by home-styling.blogspot.it

22 - Bedroom. Photo by conceptsandcolorways.com

27 - Picture by stylosophy.it

23 - Turmeric milk, a 2017 must! Picture from web

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Picture by thelittletaste.com


Trends

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Spicy Mustard: Oikos for Appartamento Lago Brera, FuoriSalone 2015, Milan 22

Warm Taupe : Piemme Ceramiche

Spicy Mustard: Fioranese

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Lush Meadow: Oikos for Sphaera Club, AleDolci Studio, Zandobbio (Bergamo - Italy)

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Lush Meadow: 41zero42

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Lush Meadow: Petracer’s

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Trends Potter’s Clay: Verso 25 ceramic tiles eighth place. Ninth place goes to Potter’s Clay, which features in the work of 6.92% of stylists. And 10th place goes to Bodacious, a shade of cyclamen used by 6.45% of designers. 5

28 - Potter’s Clay hair style by thelittletastedotcom1.files.

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Potter’s Clay: Oikos per Planit House, Studio Bestetti Associati, Rolo (RE)

wordpress.com 29 - A country chic atmosphere.

Photo by pinterest. com:ccolorways:

pantone-riverside 30 - Steve Madden slingback 32 - So girlie! Photo by elladeuxevents.com 31 - British style. Photo by housebeautiful.com

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33 - Photo by donna.nanopress.it

Bodalicious: Oikos for Paola Lenti, FuoriSalone 2015, Chiostri dell’Umanitaria, Milan

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World of Technology

16 - 19 March 2017

Jakarta Convention Center - Indonesia

Keramika 2017 will feature over 100 exhibitors covering the entire manufacturing of the ceramic industry from technology, supplies, materials and coverings to over 10,000 ceramic industry professionals in ASEAN.

www.keramika.co.id Co-organised by :

Book your booth now Mr. Steven Chwee

Ms. Phua Meenyi

Project Director

International Sales

steven.chwee@reedpanorama.com

meenyi.phua@reedexpo.com.sg | +65 6780 4537

Mr. Marzuki Herry

Ms. Kartina

marzuki.herry@reedpanorama.com

kartina.lydiawati@reedpanorama.com | +62 21 2556 5016

Project Manager

Marketing enquiries, publicity & media requests & partnership

keramika indonesia keramikaid keramika indonesia keramikaid


In the spotlight

GS Luxury Group: the first two years

Tommaso Pozzi GS Luxury Group SpA was formed in 2014 through the investment of a group of ceramic industry entrepreneurs and Sistema Investimenti. The company’s aim is to forge high-value collaborations so as to position its topend ceramic tile collections on international luxury markets. The idea was based on the founders’ business experience, which taught them that substantial revenues could be generated from exports to emerging markets, especially China and the Middle East, where the Made in Italy label is highly sought-after, in a luxury market where the sky is the limit. On the basis of this strategy, the directors of GS Luxury Group approached Tonino Lamborghini and forged a partner-

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ship that spawned the brand Tonino Lamborghini Tiles&Style. At Cersaie 2016, we spoke to Tommaso Pozzi - V.P. Marketing&Sales - at GS Luxury Group’s stand, and asked him to talk us through the latest developments at Tonino Lamborghini Tiles&Style. Tile International: Exactly two years ago, at Cersaie 2014, GS Luxury Group unveiled the Tonino Lamborghini Tiles&Style brand and the first four collections of ceramic tiles inspired by the sophistication of Lamborghini design. What has happened in the two years since then? Tommaso Pozzi: “First of all, the number of collections has risen to 11, and they’re all on display here at our stand, and already

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In the spotlight

in stock, ready for distributors. But the most significant thing, which to be honest surprised me, and surprised System Investments even more, is the immediate success of the partnership with the Italian luxury brand, to the extent that Tonino Lamborghini Tiles&Style now represents the core business of GS Luxury Group, and has enabled the company to reach break-even point much sooner than forecast.� Tile International: How important a role did existing distributors around the world play in the success of Lamborghinibranded products? T. Pozzi: “The ceramics sold under the Tonino Lamborghini Tiles&style brand have had the benefit of access to the channel specifically dedicated to the Tonino Lamborghini Home project, which is a fully fledged all-round living system, comprising exclusive and tailor-made projects, spread across new forms of furnishing inspired by the specific automotive and mechanical heritage of Lamborghini. As GS Luxury Group, however, we are also still working very hard on traditional distribution channels for ceramic floor tiles, bearing in mind that the majority of Lamborghinibranded collections are nonetheless intended for major projects and contract furnishing.� Tile International: How many distributors currently handle your products worldwide, and which geographical areas are

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In the spotlight

they most concentrated in? T. Pozzi: “GS Luxury Group currently has about 100 sales outlets in total, mostly in the Middle East and China, where our distributor has 20 stores. But Eastern Europe is also well represented. These areas are

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particularly passionate about Italian style, especially as interpreted by our luxury brands, and these markets accounted for 60% of our turnover in 2016. The remaining 40% comes from the domestic market, by which we mean the whole of

Europe as well as Italy.” Tile International: And what can you tell us about your agreement with the Faboce group, Bolivia’s largest ceramic manufacturer? T. Pozzi: “This is a similar sales strategy to the one we’ve al-

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ready discussed. Like the rest of South America, Bolivia is not easily accessible to Italian goods, mainly because of the tariffs applied to imports. So forming an alliance with a top-flight Bolivian manufacturer gives our collections access to the entire South American market, with the possible exception of Brazil, which already has a ceramic manufacturing tradition of its own.” Tile International: So Faboce manufactures your Tonino Lamborghini Tiles&Style collections in Bolivia and then distributes them all over South America? T. Pozzi: “Production is already under way and we have five series currently in progress. Nowadays, with the latest digital technology, it really is possible to achieve top quality anywhere in the world; you just need to put an effective control system in place. And this even works for collections, like the ones designed by Tonino Lamborghini Tiles&Style, which require additional screenprinting, glazing or brushing processes. What’s more, the Faboce group has 12 production facilities, 760 employees and revenues of 50 million dollars. Our products are made in the Santa Cruz de la Sierra plant, which has just been completed with an investment of almost 20 million euros in Italian technology, and has production capacity of 12 million square metres per year of


In the spotlight

THE TONINO LAMBORGHINI GROUP The Tonino Lamborghini Group was founded in Bologna in 1981 by Tonino Lamborghini, the son of Ferruccio Lamborghini, who established the prestigious Lamborghini automotive brand. In 2015 it reported revenues of 400 million euros (97% from exports, 70% of which went to the Far East) and had 15 active licences, in addition to a range of retail projects in the hospitality sector. In this sector, after recently opening the Tonino Lamborghini Lounge in Bangkok and getting the green light for a 5-star hotel project in Panlong Valley in Jinxian, China, the company has announced the opening of nine branded disco-clubs in Asia, spanning Singapore, Kuala Lumpur, Shanghai and Melbourne. Branded watches, eyewear, mobile phones, perfumes, furnishings, ceramic coverings, clothing, sports accessories, food delicacies, boutiques, lounges, 5-star hotels and restaurants: together, these products make up a world of coordinated accessories, all marked with the charging bull against a red background that is now synonymous with the Tonino Lamborghini Group. www.lamborghini.it

porcelain tile.” Tile International: So it’s a partnership for the production of tiles “Designed in Italy”? T. Pozzi: “Yes, but that’s not all: the Tonino Lamborghini brand represents a small family of the world’s most exclusive products. It’s a network that extends from mobile phones to watches, furnishings to fashion and perfumes, and the finest golfing goods in the world, by the Japanese company Honma. To put things in perspective, as Tonino Lamborghini himself said about the signing of the contract with Faboce, this Bolivian deal opens up the whole of South America for our brand. It’s a difficult market because of the high tariff barriers, but our alliance with a manufacturing and logistics giant like Faboce paves the way for a transnational ceramic project destined to spread beyond the borders of Bolivia, to Chile, Argentina, Peru and Paraguay.” 5

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In the spotlight

Introducing Gruppo Romani SpA

From left: Giorgio, Lamberto and Paolo Romani Serenissima Cir Industrie Ceramiche changed its name to Gruppo Romani SpA in June, when the company’s founder, Lamberto Romani, passed the management of the business into the hands of his sons, Giorgio and Paolo. This marks a milestone in the history of the company, which was formed in 1968 and has become a major manufacturer with three plants in the ceramic cluster surrounding Sassuolo – one in Casalgrande, one in Rubiera and one in Roteglia – plus a plant in Olbia, in Sardinia, employing a total of over 400 staff and generating revenues of 105 million euros in 2015. The Group’s new Board of Directors is made up of Giorgio Romani, its first Chairman, his brother Paolo Romani (Man-

Tile International 3/2016

aging Director) and Lamberto Romani. We interviewed the new Chairman, Giorgio Romani. Tile International: Gruppo Romani SpA: does this new name and logo mark the handover of the Group's management to the next generation? Giorgio Romani: “Yes, the name change signals our evolution but at the same time our continuity. It’s obviously a big step from the point of view of the company, our family and the people involved, but it has been designed around a development plan that will see my brother Paolo and I pursue the general direction already established by our father. The concept of continuity is also expressed in

Cir "Avana" 36


In the spotlight

Serenissima "Norway" the new logo, whose three stylised spokes on the right represent the three family members involved in the business.” Tile International: Your Group operates five brands: what are the first steps you intend to take as Chairman? G. Romani: “The first step we took involved the strategic repositioning of the Group’s five brands: Serenissima, Cir, Cerasarda, Cercom and Isla. These will play the leading role from now on, each in keeping

with its own clearly defined and recognisable identity. With Serenissima and Cir in the industrial segment; with our Cerasarda luxury brand, specialising in ceramics, tableware, furnishing complements and accessories, in the artistic segment; the Cercom brand, which is geared towards innovative, high-tech projects with top-quality stylistic input; and Isla, which is an emerging brand in the world of Italian ceramics. To achieve this, we have already set a new di-

37

rection for our marketing department, which will enhance the variety and quality of our output.” Tile International: Is this designed to make your communications to dealers and end-users more incisive? G. Romani: “Yes, this is absolutely essential in the current market situation, where it’s imperative to have a mastery of effective communication with the world of designers and developers. In order to create new

Tile International 3/2016


In the spotlight

Serenissima "Ducato di Borgogna"

Tile International 3/2016

38


In the spotlight

Cerasarda "Cotto Glamour"

Cercom "Walk" opportunities for a company like ours, which is geared towards a medium-to-high target market with an all-Italian offering, our five brands need to meet the various requirements of sustainable, versatile design, even for the most discerning professionals.” Tile International: What approach did you adopt for the 34th edition of Cersaie? G. Romani: “We were engaged on various fronts at Cersaie 2016 and the collective exhibition CerSail, to showcase the evolution that is now in progress. We developed our new stand designs with input from Davide Muccinelli, our new Mar-

39

keting and Communication Manager, to highlight the contents of our rebranding initiative and the individual brands, by making every effort to express their style through the use of coordinated images combined with the philosophy behind our new products.” Tile International: What kind of response did you get from visitors? G. Romani: “The reception our products got from the many visitors we welcomed from all over the world was enthusiastic to say the least… Cersaie 2016 really did generate a lot of promise, not just for the international market but for our home market too.” 5

Tile International 3/2016


In the spotlight

Ali Parquets and Francesco Librizzi

Francesco Librizzi Exhibiting at Cersaie this year for the third year running, Ali Parquets presented one of its latest developments. The major San Marino-based manufacturer of pre-finished solid wood flooring has forged a partnership with the architect Francesco Librizzi, by appointing him as artistic director with responsibility for brand image and new product design. It’s an exciting new venture for both parties, because it has enabled Ali Parquets to work with a famous architect for the first time, and Librizzi to make his first foray into the design of wood coverings. Francesco Librizzi was the youngest architect invited to take part in the exhibition “Rooms. Novel living concepts” curated by Beppe Finessi and held at the

Tile International 3/2016

Milan Triennial from 2 April to 12 September. Tile International: You had never worked with either wood or coverings: what persuaded you to explore the potential of these entirely unfamiliar media? Francesco Librizzi:: “I was probably attracted by the fact that they represented an entirely new departure for me: the challenge provoked my curiosity and prompted me to go in search of a common denominator for both floor and wall coverings in wood. And the first results of this exercise emerged in the design of the stand for Cersaie 2016.” Tile International: How did you conceive the idea for the Ali Parquets stand at this year’s Cersaie?

40


In the spotlight

F. Librizzi: “We wanted to create an experience that would showcase the company’s full product range, from the latest creations to the historic, evergreen collections. We compiled a kind of “anthology” on the theme of wood, designed to make people feel in tune with nature. We arranged the stand like a set for a photo shoot, where wood in all different guises rose vertically up the wall, to bring it closer to the public and illustrate the possibility of giving interior surfaces a perfect sense of coherence. This involved dividing the display into four main thematic sections: Pop, Custom, Contemporary and Classic.” Tile International: What display concept did the stand express? F. Librizzi: “The display space was built around four perpendicular axes separating the four sections: Pop, Custom, Contemporary and Classic. By setting the doors out of line with these axes, we made it possible to see into the other “dimensions” from each section, because no space is deep enough unless it enables you to go beyond its boundaries and come into contact with other scenarios, thus creating something unique and continually new.” Tile International: So it provided a kind of orderly but transverse view of the products, to allow a cross-pollination of styles?

41

Tile International 3/2016


In the spotlight In 1989, Ali Parquets launched PreMass, the world’s first pre-finished, solid wood parquet, machined with extremely high precision into unique, irrepeatable, solid boards, for a monolithic style of wood flooring made entirely of hardwood. The PreMass series, with thickness of 10 mm, was then followed by the large-format SuperPreMass and ExtraMass series, with thickness of 14 mm. The PreMass collections are outstandingly durable because they are made of solid wood, but they also offer the ease of installation of pre-finished flooring, which makes them totally unique, all the way down to their technical, aesthetic and performance features. These include precision machining, superior thermal efficiency when used over underfloor heating, class “Cfl-s1” reaction to fire, absolute health-friendliness as certified by the German Construction Materials Institute (DIBt), a beautiful fine-finish, speed of installation, and unprecedented durability for a pre-finished product. The absolute precision of the machining process also makes it possible to produce square pieces made of different species of wood, thus giving free rein to the creative flair of designers, who get a choice of no less than 16 species of wood from all over the world, with which to create original juxtapositions of colour.

F. Librizzi: “We set out to give the stand a display system based on the idea of a big book, whose various pages illustrated the entire Ali Parquets collection, and enabled visitors to view our latest developments from unusual angles, and experience them through different senses. Enabling people to “hear, see and touch” things from different vantage points allows you to transform flooring into the boiseries of the future, without neglecting the lessons learned from the past.” Tile International: What new products did you have on display? F. Librizzi: “My brief was to explore new possibilities, while remaining faithful to the win-

Tile International 3/2016

ning tradition of Ali Parquets, which is the only manufacturer of pre-finished flooring in solid wood. At this year’s Cersaie, we started by showcasing the latest technical and aesthetic solutions, which blend flooring into wall coverings, so that wood becomes part of the vertical dimension too, and joins up with its traditional horizontal dimension. But we drew inspiration from various sources, especially small-format tiles, re-worked from a modern angle.” Tile International: Can you elaborate on that? F. Librizzi: “Ali Parquets’ collections of large floorboards are all still available, still magnificent and set to stay that way, but much of the residen-

tial building of the future (in fact it is already happening) throughout Europe will involve the remodelling of existing buildings and the building of modest-sized homes. In view of this, we decided to devote our efforts to the rediscovery of small formats. Because small formats visually enlarge interior space more effectively than large ones, while also offering countless possibilities for customisation and embellishment, revolving round different installation patterns. None of this can be achieved without a close link between the creative stage of the design and the company’s industrialisation process. So the task takes a lot of care, to ensure the highest quality and

42

durability of the product, and Ali Parquets’ technicians and I are throwing ourselves into this process heart and soul.” Tile International: What aspects of your previous experience can you bring to bear on this new challenge? F. Librizzi: Many of my earlier works already amounted to a kind of “superimposition” over existing buildings. These are obviously situations in which it is more difficult and risky to pursue an architectural approach independently of historical context, but I think we all need to learn how to deal with this complex balancing act, and how to integrate the latest technologies into them wherever possible. It’s all about striking the right bal-


In the spotlight

Born in 1977, Francesco Librizzi took a degree in Architecture at the University of Palermo. In 2005, he established Francesco Librizzi Studio in Milan, where he undertakes architecture, interior design, exhibition design and product design projects. His work has been displayed by institutions such as the Louvre in Paris and the Storefront for Art and Architecture in New York. He has also won numerous awards, including the Prix Émile Hermès (2008), an Honourable Mention for the extension of the Centro Loris Malaguzzi in Reggio Emilia (2012) and an Honourable Mention in the Compasso d’Oro Awards (2014). His most significant exhibition designs include the Italy Pavilion at the 12th Venice Architecture Biennial in 2010, and the exhibition entitled “Gino Sarfatti: the Design of Light” at the Milan Triennial. For the 21st Triennial at Palazzo della Triennale in 2016, he was invited to take part in the exhibition “Rooms. Novel living concepts”. In addition to his design work, he teaches at numerous universities and design schools in Italy and abroad.

ance between a wide variety of different styles. This whole area is something I get deeply involved in.” Tile International: So an overlapping pattern of styles and cultures... almost a “primordial soup” for new forms and lifestyles? F. Librizzi: Or we could say: the use of architecture and interior design to represent what is happening at a global level, due to the continual blending of different races, cultures and requirements, all of which need to find their own equilibrium. As everyone now knows, one of the hallmarks of my design approach is the exploration and definition of new types of space and ways of living.” 5

43

Tile International 3/2016


Topics

ADVERTORIAL

A new brand makes its debut: Nexion

Coniwood

Endless Tile International 3/2016

Runa 44


Topics

Nexion is a new brand born from the joint venture between the Italian Holding Speranza and the Indian company Simpolo.

For his debut Nexion has selected two of the most important international events in the ceramic industry: Cersaie and Acetech. The new company is a joint venture between Simpolo Vitrified, one of the most advanced ceramic producers in India and Speranza Holding which owns Emilgroup, one of the leading companies in the production of ceramic surfaces, recognized worldwide for its design and its excellent quality. A Joint Venture that has developed to meet the growing demand coming from emerging markets with an high and fast architecturalurban development, focusing on the production of large surfaces (slabs), that are ideal for applications such as ventilated facades and countertop.

Design and technology made in Italy The Nexion collections are designed and engineered

45

entirely in Italy from the Emilgroup R&D department. They are produced at the new plant located in Morbi center in Gujarat, which has a production capacity of 3.5 million sqm/year, and is totally equipped with the state-of-art Italian technology. The production process is subject to the strictest international standards and the quality control of products is entrusted to the supervision of the Italian team that brings its decades of know-how. The target, therefore, will be mainly the highend one, with a premium positioning in prices. Nexion provides an opportunity for business expansion in both groups, so that they can meet a growing market demand for innovative products with high added value.

Nexion collections launched at Cersaie and Acetech 2016 At Cersaie and Acetech 2016 Nexion has launched its first three collections:

Coniwood, Runa and Endless, respectively, 3 projects of Woods, Stones and Cements, all with a sleek and sophisticated design and with a thickness of both 9 mm and 6 mm, able to satisfy the needs of an international customers: Coniwood is a collection inspired to the fascinating ambience of coniferous forest, presented in 6 colours one for each variety or special processing of larch wood. This collection is available in 5 sizes inspired to wooden planks: 30x240cm, 20x240cm, 30x160cm, 20x160cm, 20x120cm. Runa collection is inspired by Northern European stone, and it comes in four colours that express the personality of the stone, and in five sizes (120x240cm, 60x120cm, 80x160cm, 60x60cm, 30x60cm) to suit the most different design requirements.

Tile International 3/2016


ADVERTORIAL

Topics

Runa Coniwood

Endless collection draws its inspiration from the expressive power of concrete and stands out for a wide range of sizes that increases its design potential. It comes in 6 colours, 3 warm and 3 cold colours, to capture concrete’s elegant energy in its various form. Endless is available in 7 different sizes from big slabs of

Endless Tile International 3/2016

46

120x240cm to compact formats such as 30x60cm to exploit all architectural creative potential.

Palmares Nexion booth 2016 has won for the third year the Grand Stand Awards, the excellent Acetech’s prize for the bestlooking exhibitor booth. 5


Media planning and advertising.

Media relations.

Direct e-mail Marketing.

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Database creation.

Dignified

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Economic and technical articles, case histories, interviews and product data sheets.

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National and international press office.

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Passionate Discreet

Sophisticated

Diplomatic

Lively

lemn Formal dS o e t e r m i n e d Sophisticated Familiar

F o r c e f u l

relaxed

INFORMAL f i r m

Measured

L o f t y

Humorous

Accommodating

DETERMINED

Respectful

Direct

Determined

Firm

RESTRAINED

Sincere Resolute

gentle

Considerate

Emphatic

Resolute

T a c t f u l Forceful Emphatic

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INFORMAL LOFTYS o l e m n

SERIOUS

Passionate

informal

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Discreet

Choose the TONE of your communication.

Organisation of events, technical conferences, open houses, workshops and educational initiatives.

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INtono Comunicazione S.r.l. - Via Martinella, 71 - 41043 Maranello (MO) - c/o Omniadvert S.p.A.

ufficiostampa@intonocomunicazione.it www.intonocomunicazione.it


Statistics Luca Baraldi, Acimac Research Department (studi@acimac.it)

World production and consumption of ceramic tiles The fourth edition of the publication “World production and consumption of ceramic tiles” produced by the Acimac Research Department is due to be released in November. Consisting of 260 pages of graphs, tables and commentary, it provides detailed analysis of the tenyear trends up to 2015 in industry, markets, per capita consumption and export flows in large geographic regions and in the 76 largest tile producer, consumer, exporter and importer countries. Here we present a preview of the key figures. *** 1. Ceramic tile world production and consumption volumes remained substantially stable in 2015 with respect to 2014 (-0.1% and +0.8%, respectively). Import-export flows rose by just 1.5%, continuing the slowdown observed in 2014 (+1%) against the previous year. 2. World tile production fell by 0.1% with respect to 2014 to 12,355 million sq.m. Output remained stable or saw slight growth in all areas of the world with the exception of Asia, where production dropped for the first time from 8,703 to 8,627 million

Tile International 3/2016

sq.m (down 0.9% on 2014, although still accounting for 69.8% of global production. This downturn was driven by significant falls in Iran, Indonesia and China, which failed to be compensated by growth in Vietnam and India. The European continent produced a total of 1,790 million sq.m (14.5% of world production). The European Union (EU-28) registered 2.2% growth to 1,218 million sq.m, while the non-EU Europe area remained stable at 572 million sq.m (+0.4%). In the American continent, total production reached 1,520 million sq.m (12.3% of world production). Volumes in Central and South America remained stable at 1,193 million sq.m (-0.1%), while North America saw a strong performance to reach 327 million sq.m (+6.2%), driven by the recovery in Mexico and the growth of the US industry. Africa’s output rose from 401 to 413 million sq.m (+3%). 3. World tile consumption rose to 12,175 million sq.m in 2015 (+0.8%). Demand in Asia reached 8,166 million sq.m (+0.6%), equivalent to 67.1% of global consumption, with Vietnam and Saudi Arabia the only countries real-

WORLD MANUFACTURING AREAS 2015 % on world (Sq.mt Mill.) production

AREAS EUROPEAN UNION (28)

1,218

9.9

+2.2

OTHER EUROPE (Turkey included)

572

4.6

+0.4

NORTH AMERICA (Mexico included)

327

2.6

+6.2

CENTRAL-SOUTH AMERICA

1,193

9.7

-0.1

ASIA

8,627

69.8

-0.9

413

3.3

+3.0

5

0.0

0.0

12,355

100.0

-0.1

AFRICA OCEANIA TOTAL ly driving the growth. Demand in the European Union saw a recovery, returning to 910 million sq.m (+5%), including strong growth in Poland, the UK, Spain, Romania and Benelux, and a small initial re-

covery in Italy. By contrast, demand in non-EU European markets fell from 543 to 532 million sq.m (-2%) due to the downturn in Russia and Ukraine which was not adequately offset by the recovery in Tur-

WORLD EXPORTING AREAS 2015 (Sq.mt Mill.)

% on world exports

EUROPEAN UNION (28)

856

31.3

+4.5

OTHER EUROPE (Turkey included)

139

5.1

-7.3

NORTH AMERICA (Mexico included)

65

2.4

-1.5

126

4.6

+5.0

1,514

55.4

+1.3

35

1.3

-22.2

0

0.0

-

2,735

100.0

+1.5

AREAS

CENTRAL-SOUTH AMERICA ASIA AFRICA OCEANIA TOTAL

48

% var. 15/14

% var. 15/14


Statistics Entire contents Copyright MECS - Machinery Economics Studies by ACIMAC - ALL RIGHTS RESERVED

4 th EDITION year 2016

WORLD PRO CONSUMPTIO DUCTION AND N OF CERAM IC TILES ACIMAC/MEC S

WORLD CONSUMPTION AREAS

- Machinery Ec onomic Studie s

2015 (Sq.mt Mill.)

% on world consumption

EUROPEAN UNION (28)

910

7.5

+5.0

OTHER EUROPE (Turkey included)

532

4.4

-2.0

NORTH AMERICA (Mexico included)

505

4.1

+9.3

CENTRAL-SOUTH AMERICA

1,279

10.5

-0.5

ASIA

8,166

67.1

+0.6

731

6.0

-2.7

52

0.4

+8.3

12,175

100.0

+0.8

AREAS

AFRICA OCEANIA TOTAL key. Consumption in Central and South America remained stationary at 1,279 million sq.m (-0.5%), with the growth in Argentina, Chile and Colombia effectively cancelled out by the sharp decline in

% var. 15/14

MECS

Machiner y Econ omic Studies

ACIMAC Via Fossa Bura 41126 Baggiov cchione 84 ara (MO T. +39 059 510 ) • ITALY 336 info@acimac.it • info@mec-stu dies www.acimac.it • www.mec-stud .it ies.it

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Brazil and Venezuela. The strongly positive trend in demand in North America was confirmed, rising from 462 to 505 million sq.m (+9.3%), driven by virtually identical increases in Mexico and the United

States in terms of both percentages and absolute values. After years of sustained growth, demand in Africa dropped from 751 to 731 million sq.m (-2.7%) due to falls in Nigeria and Libya. 4. In 2015 world exports increased from 2,695 to 2,735 million sq.m (+1.5%), in line with the slower growth trend first observed in 2014 following much more sustained growth of the previous 4 years. The biggest increase was in the European Union, which exported 856 million sq.m (+4.5% on the 819 million sq.m of 2014., an upturn that was entirely attributable to the sharp growth in Spanish exports. The EU’s share of total exports rose to 31.3%. Asia

INTERNATIONAL TRADE 2015 (on Total World Consumption)

Domestic sales 77.5%

Import Export 22.5%

49

showed a slight recovery, with exports reaching 1,514 million sq.m (+1.3%, 19 million sq.m more than in 2014, corresponding to 55.4% of world exports. The trends observed in 2014 were maintained in all other areas: Central and South American countries reported a small rise in exports from 120 to 126 million sq.m (+5%), as opposed to falls in non-EU Europe (from 150 to 139 million sq.m, -7.3%) and Africa (from 45 to 35 million sq.m, -22.2%), while North America remained stable at 65 million sq.m. 5. As for the export propensity of the various geographical regions, the European Union strengthened its position with growth in export share from 68.7% to 70.3%

Tile International 3/2016


Statistics

TOP MANUFACTURING COUNTRIES COUNTRY

2011 (Sq.m Mill.)

2012 (Sq.m Mill.)

2013 (Sq.m Mill.)

2014 (Sq.m Mill.)

2015 (Sq.m Mill.)

% on 2015 world production

% var. 15/14

1.

CHINA

4,800

5,200

5,700

6,000

5,970

48.3%

-0.5%

2.

BRAZIL

844

866

871

903

899

7.3%

-0.4%

3.

INDIA

617

691

750

825

850

6.9%

3.0%

4.

SPAIN

392

404

420

425

440

3.6%

3.5%

5.

VIETNAM

380

290

300

360

440

3.6%

22.2%

6.

ITALY

400

367

363

382

395

3.2%

3.4%

7.

INDONESIA

320

360

390

420

370

3.0%

-11.9%

8.

TURKEY

260

280

340

315

320

2.6%

1.6%

9.

IRAN

475

500

500

410

300

2.4%

-26.8%

10.

MEXICO

221

231

230

230

242

2.0%

5.2%

8,709

9,189

9,864

10,270

10,226

82.8%

-0.4%

10,626

11,224

11,958

12,373

12,355

100.0%

-0.1%

TOTAL TOTAL WORLD

Source: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 4 edition 2016 th

of production; non-EU Europe saw a fall from 26.3% to 24.3%, North America from 21.4% to 19.9%, and Africa from 11.2% to 8.5%; Asia grew from 17.2% to 17.5% and South America from 10.1% to 10.6%. The trend in import/export flows over the years is perfectly consistent with our long-held view that tiles tend to be produced close to the place of consumption. Although world exports stand at 22.1% of production and 22.5% of global consumption, more than half of this volume consists of exports shipped within the same geographical region as that of produc-

Tile International 3/2016

tion (for example, 87% of South America’s exports remain in South America, 79% of North America’s exports remain within the NAFTA region, and 64% of Asian exports are shipped to other Asian countries). The EU is a partial exception in that 50% of its exports are sold in non-EU countries. This analysis is confirmed by the fact that the shares of world production and consumption tend to be similar in each continent. In other words, Asia accounted for 69.8% of production and 67.1% of world consumption in 2015, while the corresponding figures for Europe (EU + non-EU)

were 14.5% and 11.5%, for the Americas 12.3% and 14.6% and for Africa 3.3% and 6%. 6. China, the world’s largest producer, consumer and exporter of ceramic tiles, experienced the first slowdown in its history in 2014. Although the Chinese industry and market remain difficult to quantify due to the very large discrepancies between the available figures, our estimates suggest that Chinese production totalled about 5,970 million sq.m in 2015 (down 0.5% on 2014, equivalent to 48.3% of world production. This compares with a produc-

50

tion capacity calculated by official Chinese sources at more than 10 billion sq.m, spread over some 1400 companies and 3500 production lines. Domestic consumption is estimated at 4,885 million sq.m, 40.1% of world consumption. After growing at a significantly slower pace since 2012, China’s exports experienced the first real downturn in 2014 (-3.3%) and fell again in 2015 from 1,110 to 1,089 million sq.m (-1.9%), equivalent to 39.8% of world exports. Saudi Arabia became the largest market for Chinese tiles (64 million sq.m, +0.9%), followed


Statistics Entire contents Copyright MECS - Machinery Economics Studies by ACIMAC - ALL RIGHTS RESERVED

4 th EDITION year 2016

WORLD PRO CONSUMPTION DUCTION AND OF CERAMIC TILES ACIMAC/MECS - Machinery Econo mic Studies

MECS

Machinery Economic Studies

ACIMAC Via Fossa Buracchi one 84 41126 Baggiov ara (MO) • ITALY T. +39 059 510 336 info@acimac.it • info@mec-studies www.acimac.it • www.mec-studies.it .it

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TOP CONSUMPTION COUNTRIES COUNTRY

2011 (Sq.m Mill.)

2012 (Sq.m Mill.)

2013 (Sq.m Mill.)

2014 (Sq.m Mill.)

2015 (Sq.m Mill.)

% on 2015 world consumption

% var. 15/14

1.

CHINA

4,000

4,250

4,556

4,894

4,885

40.1%

-0.2%

2.

BRAZIL

775

803

837

853

816

6.7%

-4.3%

3.

INDIA

625

681

718

756

763

6.3%

0.9%

4.

VIETNAM

360

254

251

310

400

3.3%

29.0%

5.

INDONESIA

312

340

360

407

357

2.9%

-12.3%

6.

SAUDI ARABIA

203

230

235

244

263

2.2%

7.8%

7.

USA

194

204

230

231

254

2.1%

9.9%

8.

TURKEY

169

184

226

215

234

1.9%

8.8%

9.

MEXICO

177

187

187

197

216

1.8%

9.6%

10.

RUSSIA

181

213

231

219

192

1.6%

-12.3%

TOTAL

6,996

7,346

7,831

8,326

8,380

68.8%

0.6%

10,472

10,964

11,582

12,077

12,175

100.0%

0.8%

TOTAL WORLD

Source: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 4th edition 2016 by South Korea (54 million sq.m, -20.3%) and the Philippines (53 million sq.m, +12%), Nigeria, USA and Thailand. Asia accounted for 55.5% of China’s exports, Africa 21.6%, North America 8.5% and South America 8.4%; exports to the EU region fell to 20 million sq.m (-15.7%), while sales in non-EU Europe plummeted to 11 million sq.m (-49.5%).

contraction in domestic demand from 853 to 816 million sq.m (-4.3%). Exports recovered for the third year running, rising to 76.8 million sq.m (+11%), almost entirely shipped to Latin American markets and the United States. As for 2016, Anfacer is forecasting 7% growth in exports along with a continued downturn in domestic consumption.

7. Brazil, the world’s second largest producer and consumer country, saw a downturn for the first time after more than 20 years of steady growth. Production fell to 899 million sq.m (-0.4%) in response to a

8. India was once again the world’s third largest tile producer and consumer country in 2014. National production rose from 825 to 850 million sq.m (+3%, less than the average 10% growth of previous years);

domestic consumption also increased by just 7 million sq.m to 763 million sq.m (+0.9% compared to the +5% of previous years). Exports saw further sharp growth from 92 to 122 million sq.m (+32.6%), corresponding to fourfold growth in just 3 years, positioning India 4th in the rankings of top world exporters. 9. With a further 11.5% growth in exports to 378 million sq.m in 2015, Spain consolidated its position as the world’s second largest exporter. It also continued its recovery in terms of production with output volumes reaching 440 mil-

51

lion sq.m (+3.5%), confirming the country’s position at 4th in the rankings of world producers. Domestic sales likewise saw the first recovery after 7 years of contraction, according to Ascer figures returning to above 110 million sq.m. Saudi Arabia confirmed its position as the leading export market by volume (34.1 million sq.m, +19.7%), followed by France (33 million sq.m, +17.8%), Algeria (25.9 million sq.m, +8.9%), UK (19 million sq.m, +24.3%) and Israel (18.4 million sq.m, +26.1%). The top foreign markets in terms of value were France (223.8 million euros), Saudi Arabia and

Tile International 3/2016


Statistics

TOP EXPORTING COUNTRIES COUNTRY

2012 (Sq.m Mill.)

2013 (Sq.m Mill.)

2014 (Sq.m Mill.)

2015 (Sq.m Mill.)

% on 2015 national production

% on 2015 world exports

% var 15/14

value 2015 (million €)

average export price (€/sq.m)

1.

CHINA

1,086

1,148

1,110

1,089

18.2%

39.8%

-1.9%

n.a.

n.a.

2.

SPAIN

296

318

339

378

85.9%

13.8%

11.5%

2,452

6,5

3.

ITALY

289

303

314

317

80.2%

11.6%

0.9%

4,318

13,7

4.

INDIA

33

51

92

122

14.4%

4.5%

32.6%

498

4,1

5.

IRAN

93

114

109

112

37.3%

4.1%

2.8%

380

3,4

6.

TURKEY

92

88

85

77

24.1%

2.8%

-8.9%

451

5,9

7.

BRAZIL

59

63

69

77

8.6%

2.8%

11.0%

265

3,4

8.

MEXICO

63

64

62

61

25.2%

2.2%

-1.6%

320

5,2

9.

EAU

54

58

55

54

71.1%

2.0%

-1.8%

297

5,5

10.

POLAND

42

48

42

42

30.4%

1.5%

0.0%

222

5,3

TOTAL

2,107

2,255

2,277

2,329

24.2%

85.1%

2.2%

TOTAL WORLD

2,524

2,666

2,695

2,735

22.1%

100.0%

1.5%

Source: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 4 edition 2016 th

the UK. In 2015 the breakdown of Spanish export destinations by volume was Europe 37% (45% in value), Asia 30% (25% in value), Africa 23% (16% in value) and the Americas 10% (13% in value).The value of exports rose to 2,452 million euros (+5.3%), with average price dropping to 6.5 euro/sq.m. The Spanish industry’s total turnover reached 3,095 million euros (+6.6%). 10. In 2015 Italy saw a further recovery in production (+3.4%), up from 381.7 to 394.8 million sq.m, while total sales reached 397

Tile International 3/2016

52


Statistics Entire contents Copyright MEC - Machinery Economics Studies by ACIMA - ALL RIGHTS RESERVED

4 th EDITION year 2016

WORLD PRO CONSUMPTION DUCTION AND OF CERAMIC TILES ACIMAC/MECS - Machinery Econo mic Studies

MECS

Machinery Economic Studies

ACIMAC Via Fossa Buracchi one 84 41126 Baggiov ara (MO) • ITALY T. +39 059 510 336 info@acimac.it • info@mec-studies www.acimac.it • www.mec-studies.it .it

Click on cover!

TOP IMPORTING COUNTRIES COUNTRY

2011 (Sq.m Mill.)

2012 (Sq.m Mill.)

2013 (Sq.m Mill.)

2014 (Sq.m Mill.)

2015 (Sq.m Mill.)

% on 2015 national consumption

% on 2015 world imports

% var. 15/14

1.

USA

131

139

160

159

175

68.9%

6.4%

9.9%

2.

SAUDI ARABIA

134

155

155

149

174

66.2%

6.4%

16.8%

3.

IRAQ

80

105

121

102

106

99.1%

3.9%

3.9%

4.

GERMANY

90

89

89

95

100

83.3%

3.7%

5.3%

5.

FRANCE

110

107

96

99

99

87.6%

3.6%

0.0%

6.

SOUTH KOREA

63

61

65

76

85

63.9%

3.1%

11.8%

7.

NIGERIA

47

61

84

90

70

86.4%

2.6%

-22.2%

8.

UAE

50

52

53

54

64

74.4%

2.3%

18.5%

9.

PHILIPPINES

31

38

46

53

60

61.9%

2.2%

13.2%

10.

THAILAND

46

52

68

49

56

29.2%

2.0%

14.3%

782

859

937

926

989

68.4%

36.2%

6.8%

2,346

2,524

2,666

2,695

2,735

22.5%

100.0%

1.5%

TOTAL TOTAL WORLD

Source: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 4th edition 2016 million sq.m (+0.6%). Domestic sales remained stable at 2014 levels in terms of both volumes (80.3 million sq.m) and value (799 million euros, -0.6%). Adding in imports (17 million sq.m), domestic consumption reached 98 million sq.m. The world’s third largest exporter, Italy again increased its exports both in volume (from 313.7 to 316.6 million sq.m, +0.9%) and even more significantly in value (from 4,109 to 4,318 million euros, +5.1%), thanks to a rise in average price to 13.7 €/sq.m (from 12.6 €/sq.m in 2013 and 13.1 €/sq.m

in 2014. The sector’s total turnover reached 5.12 billion euros (+4.1%). Exports to Western Europe, the biggest market for Italian tile accounting for 50% of total Italian exports, rose to 159 million sq.m (+1.9%). With 6.7% growth in sales to 51.4 million sq.m, Germany remained the biggest foreign market for Italian tiles, followed by France at 43.2 million sq.m (-7.2%). Strong growth was also registered in the UK (+12.7%), the Netherlands (+15.7%), Romania, Sweden and Spain. Sales also rose in the NAFTA region (up 5.9% to 45 mil-

lion sq.m, 14% of total Italian exports), with the USA (the third largest export market) accounting for 35.9 million sq.m (+4.7%). Italian exports also performed strongly in the Far East (19 million sq.m, +14.3%), the Balkans (16 million sq.m, +5%) and the Gulf states (12 million sq.m, +5%). This contrasted with falling sales in Central and Eastern Europe (31 million sq.m, -17.3%), North Africa and the Middle East (11 million sq.m, -8.6%) and Latin America (5 million sq.m, -4.8%). 11. The three biggest export-

53

er countries, China, Spain and Italy, accounted for 65.2% of world exports last year. Of all exporter countries, Italy and Spain maintained the highest share of exports as a percentage of production (80% and 86%, respectively), compared to the UAE’s 71%, China’s 18.2% and the other countries’ shares of between 9% and 37%. But the real sign of Italy’s leadership position was its average selling price of 13.7 €/sq.m compared to the 6.5 €/sq.m of Spain and between 3.4 €/sq.m and 5.9 €/sq.m of all the other countries.

Tile International 3/2016


Statistics Entire contents Copyright MECS - Machinery Economics Studies by ACIMAC - ALL RIGHTS RESERVED

4 th EDITION year 2016

WORLD PRO CONSUMPTION DUCTION AND OF CERAMIC TILES ACIMAC/MECS - Machinery Econo mic Studies

MECS

Machinery Economic Studies

ACIMAC Via Fossa Buracchi one 84 41126 Baggiov ara (MO) • ITALY T. +39 059 510 336 info@acimac.it • info@mec-studies www.acimac.it • www.mec-studies.it .it

Click on cover! 12. Amongst the largest producer and consumer countries, Vietnam, Indonesia and Iran saw strongly contrasting results. In Vietnam domestic demand rose by 90 million sq.m to 400 million sq.m (+29% on 2014 following +23.5% with respect to 2013) and production saw similar growth from 360 to 440 million sq.m (+22.2%, following +20% in 2014). With this new expansion, Vietnam becomes the fourth largest producer country (level with Spain) and the world’s fourth largest consumer. Indonesia experienced the opposite trend with a sharp fall in consumption from 407 to 357 million sq.m (-12.3%), which in turn prompted an equally strong fall in production from 420 to 370 million sq.m (-11.9%), returning the country to 2012-2013 levels. The same scenario occurred in Iran, where the sharp contraction in 2014 (between 18% and 20%) was further accentuated in 2015 due to continued stagnation in the residential building sector. The estimated domestic demand of no more than 190 million sq.m (-32.1%) prompted the industry to reduce its output volumes to 300 mil-

Tile International 3/2016

lion sq.m (-26.8%) compared to an installed capacity of 680 million sq.m. The only positive note was the recovery in exports to 112 million sq.m (+2.8%), of which 86 million sq.m was sold in Iraq and the rest in neighbouring markets. 13. In 2015 Turkey saw a strong recovery in domestic consumption, which rose from 215 to 234 million sq.m (+8.8%) and was entirely covered by national production (imports stood at just 3.8 million sq.m), up to 320 million sq.m (+1.6%). This contrasted with exports, which fell for the third year running from 84.7 to 77.2 million sq.m (-8.9%), generating a turnover of 451 million euros. The top export markets for Turkish tiles in terms of volume were Israel with 9.5 million sq.m (-13.6%), Germany (9 million sq.m, +15.4%), the UK (8 million sq.m, -3.6%) and the USA (7.8 million sq.m, +23.8%). The biggest market in terms of value was Germany (54.7 million euros, +10%), followed by the United States, Israel and the UK. 14. In 2015 the top 10 importer countries imported a total of 989 million

sq.m of tiles, equivalent to 36.2% of total world import/export flows. With the sole exception of Thailand which imported 29% of its consumption, all the other top-10 countries saw imports account for more than 60% of domestic demand, with peaks of 99% in Iraq and between 83% and 87% in Germany, France and Nigeria. 15. The USA remained the world’s biggest importer country with imports up from 159.1 to 174.8 million sq.m (+9.9%), reflecting the 9.9% growth in local demand from 231.5 to 254.5 million sq.m. Imports covered 69% of consumption, while production totalled 76 million sq.m, a figure that is set to increase in 2016-2017 following the new investments under way in Tennessee. TCNA figures reveal growth in imported volumes from the top 5 supplier countries: China (50.8 million sq.m, +8.5%), Mexico (47.3 million sq.m, +0.7%), Italy, Spain and Turkey. Italy (which also controls a portion of national production) retained its position as market leader in terms of value with CIF sales of $695 million (+9.7% following the +8.7% in 2014 and the +18% in 2013), equiva-

54

lent to 35% of the total value of imports ($2 billion). The 2016 forecasts are very positive: according to TCNA, domestic production grew by 8.4%, imports by 9.8% and consumption by 9.3% in the first quarter of 2016 over the same period in 2015. 16. Saudi Arabia, the world’s second largest importer country, responded to the continuous growth in domestic demand (263 million sq.m in 2015, +7.8%) with an increase in imports to 174 million sq.m (+16.8%). The biggest supplier countries were China (64 million sq.m, +0.9%), India (37.6 million sq.m, +66.7%), Spain (34 million sq.m, +19.7%) and the UAE (23.2 million sq.m, +9.6%). The country’s biggest producer company is Saudi Ceramics which produced 53 million sq.m in 2015 out of an estimated total national production of 93 million sq.m. 5

ACIMAC Research Department mr. Luca Baraldi studi@acimac.it T. +39 059 510336 www.mec-studies.com


16 - 19 MARCH 2017

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The 2nd Edition East Indonesia Architecture, Interior Design & Building Exhibition


Statistics Luca Baraldi, Acimac Research Department (studi@acimac.it)

The big players in the sector

105-110 (estimates)

140.0

19

551.0

n.a.

UAE

92.0

113.0

79

490.0

755.0 tiles sanitary, tableware

Ceramica Carmelo Fior

Brazil

80.0

80.0

12

172.0

6

Grupo Fragnani

Brazil

65.5

72.0

4

7

Grupo Cedasa

Brazil

63.0

70.0

8

Pamesa

Spain

60.3

9

Kajaria

India

10 Rovese 11 Saudi Ceramics

17 in North America, Mexico, Europe, Russia

American Olean, Dal Tile, KAI, Kerama Marazzi, Marazzi, Ragno

21 Thailand, 7 Vietnam, 4 Indonesia, 1 Philippines

Cotto, Prime, Mariwasa, Sosuco, Campana, Kia, DK, Trend

10 in Mexico

Lamosa, Porcelanite, Firenze, Italica, Verve

14 UAE, 1 Bangladesh, 1 China, 1 India, 1 Iran

RAK Ceramics, Elegance

172.0

4 in Brazil

Cecafi, Pisoforte, Fioranno, Idealle, Arielle

157.0

157.0

3 in Brazil

Incefra, Incenor, Tecnogres, Luxory

10

n.a.

n.a.

1 in Brazil

Majopar, Cedasa, Vistabella, Lorenzza

60.3

79

312.0

424.0 tiles, others

6 in Spain

Pamesa, Pamesa Brazil

59.0

62.1

2

332.0

342.0 tiles, sanitaryware

11 in India

Kajaria

Poland

58.0 (estimates)

68.7

n.a.

n.a.

418.0 (2014: tiles, sanitaryware, others)

10 in Poland, Russia, Romania, UK, Germany

Cersanit, Opoczno, Meissen Keramik, Pilkington, Mito

Saudi Arabia

53.0

64.0

6

n.a.

395.0 tiles, sanitaryware

4 in Saudi Arabia

Saudi Ceramics

Thailand

52.7

69.0

3

175.9

180.7 tiles, sanitaryware, others

2 in Thailand

Dynasty, Tile Top, Jaguar, Lasumo, Mustang, Tomahawk, Value

Turkey

51.5

69.0

26

278.5

345.0 tiles, bathroom

22 Turkey

Canakkale Seramik, Kalebodur, Edilcuoghi, Edilgres, Campani, IDA

1

Mohawk Industries, Inc

2

Scg Group

Thailand

206.0

3

Lamosa

Mexico

4

Rak

5

12 Dynasty

13 Kale Group

Tile International 3/2016

Main Tile Brands / Companies

907.0 tiles + sanitaryware

Total turnover (mill. €)

755.0

225-245

(mill. €)

Turnover

11

Installed capacity 225.0

Production (mill. sq.m)

$ 8,072 mill. tiles, carpet, laminate & wood

Country

$ 3,013 mill. ceramic tile segment only

Group / Company

n.a.

225-245

yware, tableware, heavy clay) and supply chain (raw materials, adhesives, distribution), as well as other sectors (bathroom and kitchen furnishings, non-ceramic surface cover-

Tile plants / Location

ly from the sale of ceramic tiles. This allows a fairer comparison to be made between large groups which often operate in multiple segments of the ceramic industry (sanitaronly tile segment

and updated to 31/12/2015. Where available we also give the figures for export share, number and location of tile production plants, as well as turnover generated pure-

Export share

To supplement the world tile production and consumption figures, we are providing key data for the sector’s leading groups and companies, ranked by output volumes

USA

estimates on official company data

56


Statistics Entire contents Copyright TILE EDIZIONI srl - ALL RIGHTS RESERVED

n.a.

374.7 (2014)

n.a.

8 in Indonesia

Mulia

Austria

49.0

50.0

52

270.0

n.a.

5 Czech Rep., 2 Hungary, 1 Romania, 1 Russia

Rako, Cesarom, LB, Zalakeramia

16 White Horse

Malaysia

48.2

56.0

15

171.0

113.0

3 Malaysia, 1 Vietnam, 1 Taiwan

White Horse

17 H&R Johnson

India

46.0

57.0

3

274.5

292.2 (tiles, sanitaryware)

12 in India

H&R Johnson, Marbonite, Endura, Porselano

Mexico

45.0 (estimates)

56.0 (estimates)

n.a.

n.a.

n.a.

5 in Mexico

Vitromex, Construpiso, Artemis, Arko

19 Arwana Citramulia

Indonesia

43,0

49.3

0

90.0

90.0

5 in Indonesia

Arwana

Celima (Trebol Group)

Peru

42.0

55.0

40

n.a.

n.a.

3 in Peru

Celima, San Martin, Barcelona

21 Portobello

Brazil

42.0

48.0

14

360.0

360.0

2 in Brazil

Portobello, Pointer

22 Ceramic Industries

South Africa

39.0

41.0

20

106.0

124.0 (tiles, sanitayware)

5 South Africa, 1 Australia

Ceramic Industries, Centaurus, Gryphon, Pegasus, Samca, Vitro

Colombia

38.0

39.0

7

191.0

n.a. (tiles, sanitaryware)

5 in Colombia

Corona, Orchid

24 Interceramic

Mexico

37.5 (2014)

44.0

30 (2014)

307.3 (2014)

407.8 (2014: tiles, sanitaryware, others)

3 Mexico, 1 USA

Interceramic

25 Roca

Spain

35.0

35.0

n.a.

n.a.

1,717.0 (tiles, sanitaryware, distribution)

5 in Spain, Brasil, USA,

Roca, Incepa, USCT, Laufen (USA)

15 Lasselsberger

18 Vitromex

20

23 Corona

57

Main Tile Brands / Companies

Total turnover (mill. â‚Ź)

Tile plants / Location

62.0

(mill. â‚Ź)

50.0 (estimates)

14 Mulia

Turnover

Indonesia

Group / Company

Export share

tian group, would likewise rank within the top 10 as it has an installed capacity of around 100 million sq.m/year. The same applies to a number of Chinese manufacturers with capacities above 35 million sq.m/year. 5

Installed capacity

only tile segment

corde Group. With a turnover estimated well above 700 million euros, Concorde is already firmly on the podium in terms of tile segment revenues but would certainly also make the rankings in terms of production volume. Cleopatra, the largest Egyp-

Production (mill. sq.m)

selves or obtained from public sources, and in some cases are based on estimates. However, the rankings are not exhaustive: the lack of a sufficient quantity of data means that a number of groups have been omitted, such as the largest Italian player, Con-

Country

ings, building materials, chemicals, etc.). To provide a more complete picture of group size, we also include total or consolidated turnover and the segments that generated it. The figures were provided directly by the companies them-

Tile International 3/2016


Economy & markets

The evolution of the Spanish industry At Cevisama less than a year ago, Spain was celebrating its ceramic industry's return to growth, as Isidro Zarzoso, Chairman of ASCER (the Spanish tile manufacturers' association), announced that total revenues for the industry had grown by about 6%, to 3,075 million euros in 2015. Tile production rose by 3.5% in 2015 compared with the previous year, to a total of 440 million sq.m (table 1), making Spain the world's fourth largest tile manufacturer, equal with Vietnam and behind only China, Brazil and India (table 2). Although still a long way from pre-crisis levels (Spain's tile output in 2006 was 608 million sq.m), this is the country's best result in the

past six years. On the export market, which is the source of fully 80% of Spanish tile manufacturers' total revenues, 2015 saw an increase of 124 million euros (+5.3%) on the previous year, to a total of 2,452 million (table 3). Export volumes, meanwhile, rose by 40 million sq.m to 378 million (table 1), marking a double-digit increase of 11.5%. This beats even precrisis levels, as Spanish tile exports in 2006 reached 336 million sq.m. Imports are now rising again too: having remained stable at 6 million sq.m for several years, they have now seen a 16.7% increase, to 7 million sq.m. Lastly, 2015 has confirmed the upturn in domestic sales

TABLE 1 - MAIN INDICATORS (in millions of sq.m) 2011 2012 2013 2014 2015

Var % 14/13

Production

392

404

420

425

440

3.5%

1.2%

Exports

263

296

318

339

378

11.5%

6.6%

Imports

9

6

6

6

7

16.7%

0.0%

129

109

108

111

121

9.0%

2.8%

Consumption

Source: ASCER data processed by ACIMAC Research Department

that got under way last year, by showing growth of 9% (as against 2.8% in 2014) to 121 million sq.m. By value, domestic demand rose by 10% to 630 million euros. According to ASCER's initial estimates for 2016, this positive trend on the

GRAPH 1 - TREND IN KEY INDICATORS 2010-2015 (millions of sq.m)

Source: ASCER data processed by ACIMAC Research Department Note: Values for exports and imports are on the right axis

Tile International 3/2016

Var % 15/14

58

domestic market continued in the first six months of this year.

Exports: the first nine months of 2016 Early figures released by ASCER show that ceramic industry exports are flourishing. In the first nine months of this year, export sales to a total of 189 countries grew by 4.8% year-on-year, to almost 2 billion euros (table 4). Europe remains the largest market for Spanish tiles, with market share of 46.4% and a value of 910 million euros, representing a rise of 66 million euros or almost 8% compared with the previous year. This is attributable to growth on markets within the European Union, which spent an extra 76.4 million euros on Spanish tiles than in 2015 (+ 11%), for a total of 766 million euros. The East European market, by contrast, is still shrinking,


Economy & markets

and saw sales fall by over 12 million euros, representing a downturn of 10%. At individual level, four European countries make it into the top 10 markets for Spanish tiles (table 5). France heads the league table, with almost 200 million euros worth of imports from Spain, up 10% on the previous year. The United Kingdom stays in third place, with the value of its tile imports from Spain rising by 10 million eu-

ros (8.2%) on the same period in 2015. Germany and Italy, meanwhile, are both up one place, to 7th and 8th respectively: Germany's imports rose by 9.3%, from 66.1 to 72.3 million euros, while Italy's were up by almost 13%, from 61 to 69 million euros. Russia, however, which held 7th place until last year, has dropped out of the league table completely, in the wake of a decline in sales of over 20%.

As table 4 shows, the Americas reported the biggest sales increase by value, with Spanish tile exports to the region rising by 47.7 million euros to 280 million, representing a year-on-year increase of 20.5%. On the strength of this growth, America has overtaken Africa in terms of market share, and now accounts for 14.3% of total Spanish tile exports. The United States is the main driv-

er of this growth (table 5), accounting for almost 50% of Spanish tile exports to the continent as a whole. Valued at almost 140 million euros, US imports grew by 29% compared with the previous year (up 31.4 million euros). The USA is also the only country in the Americas to appear in the top 10 markets for Spanish tiles, and on the strength of performance in the first nine months of the

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Economy & markets

TABLE 2 - WORLD’S TOP 10 TILE PRODUCERS (million sq.m) Country

2010

2011

2012

2013

2014

% of 2015 world production

2015

Var % 15/14

1

China

4,200

4,800

5,200

5,700

6,000

5,970

48.3%

-0.5%

2

Brazil

754

844

866

871

903

899

7.3%

-0.4%

3

India

550

617

691

750

825

850

6.9%

3.0%

4

Vietnam

375

380

290

300

360

440

3.6%

22.2%

5

Spain

366

392

404

420

425

440

3.6%

3.5%

6

Italy

387

400

367

363

382

395

3.2%

3.4%

7

Indonesia

287

320

360

390

420

370

3.0%

-11.9%

8

Turkey

245

260

280

340

315

320

2.6%

1.6%

9

Iran

400

475

500

500

410

300

2.4%

-26.8%

10 Mexico

210

221

231

230

230

242

2.0%

5.2%

Source: "World production and consumption of ceramic tiles", ACIMAC Research Department - studi@acimac.it MORE DATA? Click on cover! 4 th EDITION year 2016

WORLD PRO CONSUMPTION DUCTION AND OF CERAMIC TILES ACIMAC/MECS

TABLE 5 - TOP 10 EXPORT MARKETS FOR SPANISH TILES (millions of €)

- Machinery Econo mic Studies

MECS

Machinery Economic Studies

Country

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TABLE 3 - SPANISH EXPORTS 2014-2015 (millions of €) BY GEOGRAPHICAL AREA Area

Var % 2015/2014

Jan-Sept 2015

Jan-Sept 2016

Var % Jan-Sept 2016/2015

1

France

181.4

199.5

10.0%

2

USA

108.4

139.8

28.9%

3

UK

120.4

130.2

8.2%

4

Saudi Arabia

134.5

117.0

-13.0%

2014

2015

1,078.38

1,092.06

1.3%

5

Algeria

95.2

91.5

-3.8%

Asia

565.55

621.23

9.8%

6

Israel

74.0

75.7

2.3%

Africa

420.99

402.14

-4.5%

7

Germany

66.1

72.3

9.3%

America

246.04

312.86

27.2%

8

Italy

61.0

68.8

12.9%

9

Morocco

51.0

60.4

18.3%

10 Lebanon

47.6

56.4

18.4%

Europe

Oceania TOTAL

17.45

23.88

36.9%

2,328.41

2,452.17

5.3%

Source: ASCER data

Source: ASCER data

Tile International 3/2016

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Economy & markets

TABLE 4 - SPANISH EXPORTS JANUARY-SEPTEMBER 2015 / JANUARY-SEPTEMBER 2016 (millions of €) BY GEOGRAPHICAL AREA Jan-Sept 2015

Jan-Sept 2016

Var % Jan-Sept 2016 / Jan-Sept 2015

Europe

844.1

910.0

7.8%

45.1%

46.4%

- EU-28

690.1

766.5

11.1%

36.9%

39.1%

- EU-15

569.0

634.2

11.5%

30.4%

32.4%

- Eurozone

464.3

521.4

12.3%

24.8%

26.6%

- EU new members

121.2

132.3

9.2%

6.5%

6.8%

- Eastern Europe

129.7

117.3

-9.6%

6.9%

6.0%

Asia

476.6

473.8

-0.6%

25.5%

24.2%

- Middle East

Area

% of Total Jan-Sept 2015

% of Total Jan-Sept 2016

412.4

406.0

-1.6%

22.1%

20.7%

- Far East

41.0

43.2

5.4%

2.2%

2.2%

- South East Asia

19.9

19.3

-3.0%

1.1%

1.0%

America

232.3

280.0

20.5%

12.4%

14.3%

- NAFTA

145.8

188.5

29.3%

7.8%

9.6%

- USA

108.4

139.8

28.9%

5.8%

7.1%

- Central America

45.5

56.2

23.5%

2.4%

2.9%

- South America

41.0

35.2

-14.0%

2.2%

1.8%

Africa

299.1

277.2

-7.3%

16.0%

14.1%

- North Africa

196.0

184.4

-5.9%

10.5%

9.4%

17.8

18.7

5.1%

1.0%

1.0%

1,869.9

1,959.6

4.8%

100.0%

100.0%

Oceania TOTAL Source: ASCER data year, has become the world's second largest market for Spanish exports, up from fourth place, having leapfrogged the United Kingdom and Saudi Arabia. Exports to Central America have also risen (+23.5%), while those to South America have fallen from 41 to 35.2 million euros (-14.0%), mainly due to downturns in Brazil and Colombia. Although overall volumes re-

main low, exports to Oceania have also increased, from 17.8 to 18.7 million euros (+5.1%). Sales to all other geographical areas, however, are down. Asia, the second-largest market for Spanish tiles (24.2%), saw a downturn of 0.6% in the first nine months of 2016, equating to a fall in value of 2.8 million euros. At regional level, only the Far

East reported an increase in sales (5.4%), from 41 to 43.2 million euros, whereas exports fell slightly in South-East Asia (-3%, from 19.9 to 19.3 million euros). Exports to the Middle East also dipped, from 412.4 to 406 million euros (-1.6%). In this area, the value of imports to Saudi Arabia alone fell by 17.5 million euros (-13%), causing the country to drop

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two places to 4th in the top 10 export markets (table 5). There was good news from Israel, however, which held onto 5th place thanks to an increase of 1.7 million euros (2.3%). And exports to Lebanon rose from 47.5 to 56.4 million euros, bringing the country into the league table at number 10. Africa, however, saw a large fall in exports in the first nine months of the year, amounting to a loss in value of 22 million euros (-7.3%). Part of this downturn is clearly attributable to the contraction of major North African markets such as Algeria, Libya, Egypt and Nigeria. The Maghreb as a whole saw a drop of 11.5 million euros, equating to 5.9%. At individual level, sales fell by almost 4 million euros (-3.8%) in Algeria, although the country still holds onto 5th place in the top 10 export destinations for Spanish tiles. Morocco bucked the trend and reported an 18.4% (9 million euro) increase in imports year-onyear, from 51 to 60.4 million euros, moving the country up one place in the top 10. 5

Next page: Mr. Zarzoso, Ascer's Chairman, talks about the Spanish ceramic tile industry »»

Tile International 3/2016


Economy & markets

Isidro Zarzoso

We asked Ascer’s Chairman, Isidro Zarzoso, what he thinks of the performance of the ceramic industry in 2016 Isidro Zarzoso: The figures for the first nine months of the year show growth in exports of almost 5% compared to the same period of 2015. Following strong performance in the first quarter of the year, we saw a slowdown in the second quarter, followed by a new upturn. Exports to the European Union, our main foreign market, have remained basically stable (+11%), while negative performance in areas such as the Middle East (-1.5%) and the Maghreb (-6%) have reduced the average of total exports, as has also been the case for several years in Eastern European markets (-9.6%). As well as keeping an eye on these countries, we need to pay careful attention to the figures for the next few months to get an idea of how our industry might be affected by the slowdown in the European Union and the consequences of Brexit. On the plus side, direct sales to the United States are still growing at a good pace (+29%), and major markets like France (+10%), the United Kingdom (+8%), Germany (+9%), Italy (+9%) and Morocco and Lebanon (both +18%) have also reported strong performance. Tile International: What were the main problems faced by Spain’s ceramic industry? I. Zarzoso: The main difficulties for our manufacturers derive from the fiercely competitive climate in the market and an increase in world production, both of

Tile International 3/2016

which put up high barriers to trade and make it difficult to operate on an even playing field. Other European manufacturers, like Italy, face similar difficulties, so we need to work together, even if that means applying customs duties to non-EU imports, so as to reestablish a situation of fair competition. Our domestic market is still struggling to shake off its stagnation, with annual growth limited to a few percentage points, although it's worth bearing in mind that we're starting from a very low baseline as a result of the crisis. To boost this recovery, consumers need direct aid, and other steps should be taken to encourage the renovation of homes. However, although the domestic market is still a long way from its pre-crisis values, it remains our main market and accounts for 20% of total revenues. Tile International: Which areas

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have seen most growth? I. Zarzoso: As I mentioned earlier, the strongest growth has come from the United States in 2016, putting the US in second place in the league table of biggest importers of Spanish ceramics. But Europe is still our natural market, and accounts for 46% of exports. That's why we are urging the Spanish Government to improve rail links with all countries around the Mediterranean, in order to reduce the time and cost of getting our products to European markets. Tile International: What are your forecasts for the end of 2016? I. Zarzoso: On the basis of the data I have at the moment, 2016 should close with growth in exports of 5%. Sales on the domestic market are still rising, even though they still have a long way to go before they get back to pre-crisis levels. As for production, lastly, we're expecting growth of about 10%. 5


Economy & markets

Winners of ASCER’s 15th Tile of Spain Awards The panel of judges for the Tile of Spain Awards of Architecture and Interior Design, chaired by architect Gonçalo Byrne, met on 24th November in Castellón to decide the winners of the 15th edition. The important recognition organised annually by ASCER, comes this year to its fifteenth edition, confirming itself as the major event on the Spanish and international architecture scene. Winner of the Architecture category is ‘Two Homes in Oropesa (Toledo) by

Paredes Pedrosa Arquitectos. The use of ceramic tiles was not limited to a mere covering or finish, but instead, as a material capable of enveloping the project, adding a unique appearance. In this category, the panel also decided to give a Special Mention to ‘MM House, Palma de Mallorca’ by Ohlab, a home designed in accordance with the Passivhaus standard in order to guarantee optimum energy efficiency. First prize in the Interior Design cate-

gory went to ‘TABA espazioa’ by Ibon Salaberria, a space that includes a coffee shop, pizza restaurant and wine bar situated on the ground floor of Tabakalera, San Sebastian’s new International Centre for Contemporary Culture. The jury decided to give a Mention to ‘Casa#77’ by Raúl Montero Martínez and Emilio Pardo Rivacoba, a project to renovate an apartment measuring just 51 m2 situated in the loft of a housing block in Pamplona’s historic quarter.

Ibon Salaberria

Paredes Pedrosa Arquitectos 63

Tile International 3/2016


Economy & markets 82nd EUROCONSTRUCT Conference, 25th November 2016 - Barcelona (Spain)

Construction in Europe, 82nd Euroconstruct The previous EUROCONSTRUCT conference was held a few days before the referendum in the UK, so the Barcelona conference has provided the first opportunity to assess the repercussions on the European construction sector. Maybe Brexit has not yet caused a direct disaster on the European economy, but it has indeed lowered the mid-term expectations,

of course combined with a long list of other factors: China slowing down, Germany slowing down, uncertainty in the US, European banks still not out of trouble, interest rates likely to increase. Since construction is heavily influenced by the mid-term prospects, it is hardly surprising that the new forecast is less optimistic than the one published half a year ago.

The new estimate for construction output in the EUROCONSTRUCT countries in 2016 is 2%, six tenths of a point less than in the forecast last June (tab. 1). But the real problem is not that growth we were expecting and has not come about, but the fact that behind that European average that still looks healthy there are far too many exceptions:

Construction Output (% change at constant prices) Estimate Country

2013

2014

2015

Forecast

2016

2017

Outlook

2018

2019

Austria

-0.9

-0.1

-0.6

1.6

1.4

1.6

1.2

Belgium

-0.8

1.3

1.7

3.1

2.3

3.4

2.3

Denmark

-0.2

2.1

1.3

2.1

2.5

3.0

3.0

Finland

-3.2

-2.0

1.5

6.8

0.9

-0.1

-1.0

France

-1.2

-6.0

-2.0

2.4

3.6

3.1

2.9

Germany

-0.6

1.8

0.3

2.5

1.5

0.2

-0.6

Ireland

1.2

10.1

7.6

12.5

8.5

7.1

9.2

Italy

-3.3

-2.2

0.8

1.9

2.2

1.8

2.2

Netherlands

-3.4

0.5

7.5

5.5

4.3

3.9

3.9

Norway

1.3

1.4

1.8

6.7

3.1

3.9

2.9

Portugal

-14.5

-1.0

3.5

-1.0

3.5

4.5

5.0

Spain

-18.7

-1.7

2.9

2.1

3.2

3.4

3.6

Sweden

1.1

6.2

5.8

6.9

2.7

0.7

-1.0

Switzerland

3.4

3.5

2.0

0.1

1.3

2.6

1.9

United Kingdom

1.6

8.6

4.2

-0.2

-0.2

0.9

2.8

Western Europe

-2.2

0.8

1.6

2.4

2.1

1.9

1.9

Czech Republic

-7.0

4.1

7.0

-9.0

-3.2

4.5

8.3

Hungary

5.3

8.3

2.9

-3.3

10.0

12.0

7.1

Poland

-5.7

5.1

4.1

-0.8

4.2

6.8

4.8

Slovak Republic

-5.2

-3.9

18.5

-5.4

6.2

4.9

-0.1

Eastern Europe

-4.8

4.7

5.5

-3.3

3.5

6.9

5.5

Euroconstruct Countries

-2.4

1.0

1.8

2.0

2.1

2.2

2.1

Source: EUROCONSTRUCT (82nd Conference) Tile International 3/2016

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lack of growth in in civil engineering and lack of growth in six countries (Poland, Hungary, Czech Republic, Slovakia and by a narrow margin, also the United Kingdom). The next 2017 will start without very encouraging economic expectations (just 1.4% GDP growth) but the construction sector has the potential to grow somewhat more (2.1%). There is an interesting window of opportunity created by a combination of cheap credit and a more favourable perception of building as an investment shelter. However, this opportunity may be ephemeral, and not a driver for the longer term. The key factor for strengthening the construction sector is public demand, which EUROCONSTRUCT expects to keep improving, but only marginally and in some countries. With such weak foundations, the growth expected for 2018 and 2019 is between 2.1 and 2.2% (tab. 1). Nevertheless, if the forecast becomes a reality, the European construction sector will reach 2019 with uninterrupted growth for six years in a row. This would put the output level at only 3% below the 1995-2015 average.

Performance by countries The increase in construc-


Economy & markets

tion output in 2016 will come mostly from Germany. But the German pull on European construction will begin to fade: it will drop to the second position in 2017, and in 2018 Germany will disappear from the list of top contributing countries. This will leave France as the main generator of extra output throughout the whole forecast period. Italy is a reliable contributor too, holding either the 3rd or the 4th position each year; and the Netherlands also, that fluctuates between 3rd and 5th. The absence of the UK among the top contributing countries during 2016 and 2017 will be noticed, but it reenters the list in 2018 and becomes the 2nd contributor in 2019, with almost the same output as France. The small size of the Irish market is no obstacle to finding Ireland among the top-10 in each year except in 2018, when it barely misses it because it drops down to 11th position.

Performance of the main segments The forecast for residential is the only one that has been revised upwards and includes a substantial improvement on the 2016 esti-

mate (3.9%). New housing construction in particular has assumed the role of maintaining the recovery pace of the whole European construction industry. Spain and Italy are may still be producing way below their averages, but France, Germany and even the United Kingdom are returning to their comfort zone. Production is also improving in other smaller countries, frequently because the demand has come to life and has found little housing on offer because of the low output in recent years. Credit may not remain as favorable as it is today for much longer, so the trend for 2018-2019 is prudent, around 2%. Non-residential construction is still at the very early stage of its recovery process, since its new building component has been decreasing until 2016. Therefore, the present downgrade in the economic outlook comes at a very inconvenient time, cooling the already weak demand for industrial and tertiary assets. EUROCONSTRUCT does not expect quick changes, so growth for 2016-2017 will be around 1.5%, and 1.8% for 2018-2019. Office construction will perform somewhat above these averages, since it comes

83rd Conference will be held in Amsterdam on 8 and 9 June 2017

from a period of significant contraction. It is worrying to see that industrial and storage construction are expected to perform below the nonresidential average, which is a sign of low expectations from demand (domestic, European, worldwide). The United Kingdom has suffered a downgrade in its nonresidential segment, and the growth expectations forecast before the referendum are fading. Non-residential construction in Germany confirms its downward trend, in a context of caution in investments. The bad results in those two key markets cannot be fully offset by the improvement in markets like the Netherlands, Belgium and Denmark. Civil engineering is the market segment where the forecast has worsened most, up to a point where the new estimate for 2016 is now negative (-1%). The reasons for this downward pull differ among the

65

countries that are most affected. The four Central-Eastern countries were already expecting problems in 2016 due to the period of transition between the end of the 2007-2014 and the start of the following round of EU structural funds. Then we have Portugal and Spain, two countries with problems of fiscal imbalances that are weighing down infrastructure investment. Finally, the United Kingdom faces another shift in expectations and its civil engineering has entered a hiatus of low activity that may last up to three years, depending on the hypothetical start of a specific programme of infrastructure development as an anti-recession measure. However, as soon as structural funds flow back into the Eastern countries, European civil engineering will be in position to grow again in 2017 (1.8%). The positive trend will continue in 2018 (2.9%) and 2019 (3.2%). 5

Tile International 3/2016


Report Cersaie 2016

Ceramic and bathroom furnishing under the spotlights #MCaroundCersaie

The 2016 edition of Cersaie, the international exhibition of architectural ceramic and bathroom furnishings held in the Italian city of Bologna, came to an end on Friday 30 September, having received an all-time record of 50,976 international visitors (+5.7% on 2015). After years of stasis, Italian visitor numbers were up too, at 55,625 (+3.8%). As well as confirming the positive trend in progress, these figures also highlight the distinctively international character of the event.

were from outside Italy. Ceramic tile manufacturers were the largest contingent, with 491 exhibitor companies (including 237 from abroad), followed by bathroom furnishing, with 194 companies, and manufacturers of wood and natural stone coverings and wallpaper.

In total, over 106,000 visitors came to the show, representing an increase of 4.7% on 2015. The six exhibition areas, with floorspace of 156,000 sq.m, played host to 852 exhibitors from 43 different countries (4 more than in 2015), of which 335 - almost a third of the total -

One of the best-attended initiatives was the keynote lecture by Lord Norman Foster, the eighth Pritzker Prize winner to address the event, which attracted an audience of about 2,000 people. Others included the Cer-Sail exhibition by Angelo Dall’Aglio and Davide Vercelli; the ‘Build-

Tile International 3/2016

ing Dwelling Thinking’ programme of cultural conferences, which involved a series of architectural case studies by Solano Benitez, Aires Mateus, Grafton Architects and Ugo La Pietra; and lastly, a range of technical workshops held in Tiling Town. So join us on a guided tour of the latest trends and products unveiled during the week. 5

The trade show also hosted a wide range of special events staged by big names from the world of architecture, which attracted considerable interest from visitors.

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Report Cersaie 2016

MAYBE NOT ALL KNOW THAT… Over 3,000 people visited the Tile International / MaterialiCasa.com stand at Cersaie and subscribed to our newsletter. Do you? Subscribe! Visit (and share!) our Cersaie'e gallery!

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Report Cersaie 2016

Piemme Already previewed at the Salone del Mobile in Milan and winner of the ADI Ceramics Design Award 2016, the Bits&Pieces collection, developed in collaboration with Gordon Guillaumier, features graphic subjects that put a modern slant on traditional

motifs. Playing on material and styles, the designer replaces square marble with split wood accents among the Bits field tiles, and uses square marble accents reminiscent of the classic Palladian style to offset the graniglia field tiles of Pieces.

Claymood fuses the aesthetics of two materials, clay and cement mortar, to create an all-new mood. The four delicate shades feature variegated effects that bring a sober dynamism to the environment.

Marazzi & Ragno Powder, the new ceramic floor and wall tile by Marazzi (picture on top), is a reinterpretation of urban concrete in porcelain ceramic. Featuring a soft surface finish, its random, nuanced graphics and subtle ring marks emphasise the imperfection of the material. The collection is available in five colours (three warm: Sand, Crete and Mud and two cold: Smoke and Graphite) and three formats – 75x150 edge-ground, 75x75 edgeground and hexagonal tile in size 21x18.2.The trim pieces include a “Decò” accent, a composition of hexagonal tiles in one warm and one

Tile International 3/2016

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cold variant, a “Liberty” accent in size 75 x75 also in a warm and a cold variant, and a 30x30 mosaic in all colours. There's a new product from Ragno too, in the shape of Terracruda, a ceramic that draws inspiration from ancient construction materials made of sun-dried clay and straw. The non-reflective, satin-effect surface is soft to the touch and comes in a range of contemporary colours. The surface graphics give the walls a natural dynamism, while the three-dimensional structure of the accents and mosaics enhance the effect with plays of light and shade.


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Porcelanosa Foster+Partners has designed a collection of bathroom furnishings and accessories for Noken, a Gruppo Porcelanosa brand. The new collection combines the characteristically refined styling of the architect with the high quality materials of the leading Spanish manufacturer. The TONO collection consists of

two versions, Tono Elements and Tono One, which form part of a single, integrated system, offering a vast range of finishes, materials and colours. The minimalist styling of the entire line highlights the purity of the form, so that the starring role is played by the design of the vanity units in nat-

Ceramica Rondine

Brick Generation by Ceramica Rondine has had a fresh injection of colour thanks to a partnership with the designer Andrea Castrignano. The Urban&Colors series of glazed porcelain tile, for example, uses soft, powdery colours ranging from blue to brown, to create a modern,

ural maple, walnut and oak, the washbasins and sanitaryware in limestone, marble, ceramic and KrionÂŽ, and the taps and fittings in metal.

lively, exposed brick effect. The new Squary line from the Amarcord collection, meanwhile, features high-impact graphics, and reinterprets classic "cementina" with original, rhythmic patterns, which are ideal for contemporary interiors and come in size 30x60.

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Tile International 3/2016


Report Cersaie 2016

Listone Giordano & Inkiostro Bianco A partnership between Listone Giordano and Inkiostro Bianco Lab has spawned “Undici�, a model for experimentation with

wood, in which parquet, the ultimate living material, is engraved by means of an innovative laser technique developed by the cre-

Italgraniti

Tile International 3/2016

ative laboratory for surface decoration. These indelible hollows and incisions turn the wood into a fully fled low-relief sculpture.

Innovative Slabs is the concept behind the latest ceramics from Italgraniti Group. Large-format tiles forming part of the Mega Project take centre stage, and offer stone, wood and marble effects in panels measuring 120x240 and 120x120 cm with a thickness of 6 mm. Other new releases include Sands Experience, a range of through-body porcelain floor and wall tiles that draw inspiration from sedimentary rock and sandstone, available in three versions, with either a natural, polished or three-dimensional finish and a thickness of 9.5 mm, in the Mega variant, and with a thickness of 20 mm for the outdoor version.

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Sant’Agostino The Ceramica Sant’Agostino range comprises seven lines of porcelain ceramic panels, ranging from medium to large formats, namely 90x180 and 120x120. Having introduced fabric effects into the world of ceramic, the company has now developed the concept with the launch of Tailorart: in the photo, the three-dimensional ceramic surface combines with the texture of madras, in three neutral tones.

Kale Italia The Kale Italia Group brands have also extended their ranges aimed at the world of interior design. Edilgres presents Lin Side, which features a distinctive fabric effect, and replicates the micro-undulations of woven linen, mixed with a concrete base in a corresponding range of tones. Edilcuoghi also had a selection of products on display, such as the Wornwood and Groove series. The former draws inspiration from traditional craftsmanship and the latter from 1950s and '60s styling, with a focus on small format (8x32 cm)

wall tiling. Campani stands out for its LeTavole collection, a large-format (20x120) wood-effect porcelain tile, which is ideal for interiors in-

83

tended to reflect quintessentially Italian design and styling. The Legni range has also expanded, with new colours that enrich the Listoni 15.90 series.

Tile International 3/2016


Report Cersaie 2016

ABK At Cersaie, ABK presented Wide, a Flaviker-branded project for contemporary architecture, comprising ceramic panels in six different sizes, of up to 320x160 cm, with a thickness of just 7 mm, in line with new trends for spring 2017. The

new large formats bring you the elegance of SENSI marble and the character of INTERNO9 acidtreated metals, not to mention ALPES, the new collection that encompasses the aesthetics of a variety of natural stones.

Casalgrande Padana The collaboration between Pininfarina Design and Casalgrande Padana is continuing to bear fruit. The Earth collection of porcelain tile that marked the beginning of the partnership, has been

Tile International 3/2016

extended with new colours and finishes. The extensive colour palette and their availability in large formats makes them ideal for the creative tiling of both floors and walls. The accents

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draw inspiration directly from the automotive world, with exceptionally clean lines and unique materials and finishes, such as coachwork paint, premium wood and leather.


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Coop. Ceramica Imola The dynamic power of diagonals lie at the heart of X-Rock, a new line of coverings by Ceramica d’Imola: X expresses the innovative character of the collection, while Rock alludes to its rock-inspired design. Its visually swirling surface evokes slowly and naturally formed flak-

ing strata of rock, but to the touch it is smooth and undimpled. The project is made of through-body porcelain ceramic, in four colours - beige, white, grey and black - and three sizes 60x120, 60x60 and 30x60 cm - complete with mosaics.

Iris Ceramica A fusion of artisan craftsmanship and ceramic technology. This is the concept that lies at the root of the new collection by Iris Ceramica, in which porcelain tiles reinterpret the style of Renaissance majolica. So tradition returns to the spotlight and provides the inspiration for a contemporary look. Majolica decorates the environment with a palette of warm, lively colours. The textured appearance of the tiles is enhanced by their nuances and imperfections, which give them an authentically handmade look. Available in sizes 10x30, 20x20 and 60x20 cm, with polished finish, these tiles are modular so that they can be used freely in conjunction with each other.

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Report Cersaie 2016

Emilceramica EVO-Q by Emilceramica is a quartzite that reworks current trends and expresses understated taste through its natural stone colours: white, sand, light grey and dark grey. Available in a wide variety of formats, finishes and textures, it is the ideal accompaniment to a broad range of different environments. The

Del Conca

Tile International 3/2016

series includes rectangular formats, such as 80x180, which are the perfect vehicle for showcasing its vein patterns. Its distinctive character lies in its skilfully crafted, chiselled and bush-hammered effects, that highlight the white content of the material, giving it a three-dimensional appearance.

Extra-large formats are the focus of Ceramica Del Conca's latest products, which include the new Superface line of large-format panels and floorboards designed to give a seamless look to flooring. Two new collections of throughbody porcelain tile for indoor applications are particularly faithful exponents of this concept. The first is Orto Botanico, which creates a wood effect in grey, beige and walnut. In addition to the new 20x180 and 26.5x180 formats, the collection also includes trim pieces such as mosaics and steps. The second is Pandora, which draws inspiration from industrial environments, and replicates its concrete effects, for a modern, minimalist aesthetic.

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Francesco De Maio The colours of the sea and sky in the 30 white and blue accents that Gio Ponti created between 1960 and 1962 for the floor tiling of the lobby and 100 rooms of the Hotel Parco dei Principi in Sorrento: this is the starting point for the “Blu Ponti” collection by Ceramica Francesco De Maio, made up of

20x20cm majolica pieces with a thickness of 14 mm. All strictly hand-decorated, they reproduce the glaze, colour tones, dimensions and patterns of those iconic 1960s pieces by the Italian architect, designer and essayist, who was one of the leading figures in 20th Century design.

Gruppo Romani Gruppo Romani recently launched a wide range of new products under its various brands. The inaugural project from Cerasarda Design is “Abitare la Terra”, a collection of glazed porcelain and single-fired whitebody tile designed by Maria Luisa Brighenti. It draws inspiration from the Sardinian landscape to create small-format tiles steeped in harmonious colours and textures. Cercom has launched a complete system of through-body porcelain tiles for contemporary architecture, which emulates five different families of stone. Brera, Multicolor, Pietra Blu, Lavagna and Piacentina are the nu-

ances and effects that characterise Stone Box, which is available in 6 sizes with natural, lapped or R11 finish. Havana, a collection by Cir, has created a porcelain tile collection based on the atmospheres of Caribbean towns. Available in 5 sizes and embellished with exclusive accents, the series is ideal for creating original atmospheres in both residential and commercial environments. Newport 2.0, the latest product from Serenissima, opts for a wood effect, whose hallmark is simplicity. Available in two sizes - 30x120 and 20x120 and numerous wood types.

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Polis “Stile Urbano� elegantly blends the simplicity of intense neutrals and pure white with the vitality of graphics that evoke urban scenes and materials such as concrete, iron, limestone, brick and plaster, which inspire the colours of the tiles. This through-boy porcelain tile collection is available in sizes 60x120, 60x60, 45x90, 45x45, 30x60 and 75x75.

Bardelli

A collection that travels through time and reworks the series that first saw the light of day in the late 1980s: Tekne, a new collection of ceramic wall tiles designed for the company by Florence-born architect Daniele Bedini, is made up of double-fired tiles with a matt finish and distinctive texture. The uniqueness of the system lies in its modularity, encompassing four mixable colours and accents with a raised geometric pattern and optical effect that changes with the light, in a size 20x20 cm tile with a thickness of 8 mm.

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Original Parquet The Naturalizzati collection is the result of the company’s unceasing commitment to supplying products that meet the highest aesthetic and quality standards. A special six-stage treatment with water-based wax

and UV oil keeps the natural appearance of the wood intact and gives it an outstanding level of impermeability and consequent stain-resistance. This complex process gives rise to wood flooring that is safe in

all conditions, has a natural look and is soft and velvety to the touch.The collection includes large formats, measuring 31 cm wide by over 2 metres long, for large areas, as well as smaller formats for smaller rooms.

Fondovalle Dream, the new collection of porcelain wall tile by Fondovalle, with a thickness of 6.5 cm, draws inspiration from the natural fibre of linen, in three pastel colours in keeping with the aesthetic principles of Scandinavian design. The collection is also embellished with a natural landscape in the form of the Woods decoration, which includes 4 different subjects, all available in sizes 120x240 and 60x120.

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Cotto D’Este Backstage porcelain tile is inspired by the wood of the stage, which is accustomed to being under the spotlight and the centre of attention. It's an original project available with two surface finishes: Paint, which is painted in single colours, and Brush, which

has a more rustic, sanded, timeworn look. Made from Kerlite 5plus, Backstage is slim, strong, easy to install and ideal for modern residential and commercial environments. Available in four colours (White, Beige, Grey and Black), in size 20x150.

Panaria Panaria is keeping step with the most up-to-the minute modern-classic design trends with Trilogy, an interpretation of classic marble created with three technologies - porcelain ceramic, slim laminated porcelain ceramic and single-fired porous ceramic - combined into a single collection. The five colours, meanwhile - Calacatta White, Onyx Light, Moon Beige, Sandy Grey and Sky Smoke - reflect a range of classic marbles. As well as a wide range of floor and wall tiles in sizes from 60x60 to 100x300, Trilogy also offers a good selection of decorative pieces.

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Qutone Ceramics Qutone Ceramics presents i-Marble, the new and innovation tile collection with enhanced strength, large size, several designs and textures and great re-

sistance to scratches. The big and elegant slabs in marble effect are equipped with superior features to beautify commercial or residential interiors with a mod-

ern-classic style. The four available sizes - 1200 X 2400 mm, 800 X 2400 mm, 1200 X 1200 mm, 800 X 1600 mm – are suitable both for cladding and flooring.

Simas This simple, minimalist design pays tribute to ‘industrial’ style without compromising on practicality. Such is the design concept behind the Frame collection by Simas for bathrooms and other functional areas of the home. The collection includes vanity units designed to accommodate Sharp free-standing washbasins, whose range now features nine new pieces, in terms of shape and size - variants of the circle, square, oval and rectangle all with a rounded look - in bold colours.

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The Art.Ceram Extensive research into colour and texture has prompted The.Artceram to inject a fresh dose of dynamism into one of the areas of the home most influenced by design trends. On the coverings front, the company explores unprecedented textures and brilliant tones across its range of bathroom furnishings

designed by Meneghello Paolelli Associati. So velvet, and sand and cement in the form of eco-mortar, combine the practicality of ceramic with the visual impact of colours such as zync yellow, orange cameo, blue sapphire and grey olive.The programme of new washbasins is all about saving space. So they are small,

compact, balanced and streamlined, with slim borders, to meet a range of practical requirements as well as saving space. Towel is a fun-chic new washbasin that takes its name from its unusual form, in which a slim layer of ceramic lies on the surface of the top, covering it like a fabric before falling away to the side.

Ardeco

Sinuous, curved lines or simple, rigorous design. Ardeco presents a series of new bathroom furnishings, each with its own precise styling, to suit every context. Detailing and finishes are among the strengths of the range, from the special treatment of the material used for the tops, to the designer profiles on the unit drawers and doors. New additions to the range include the Wector collection of complements, which stands out for the original design of the handle and channel, designed to create an interplay of solids and voids. The whole collection is available in stained oak for a natural, lacquered or melaminic look, eco-mortar for a more textured finish and painted metal for an industrial feel.

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Scavolini Scavolini's début at Cersaie marks a new departure for the Bologna-based trade fair, with a range of coverings and bathroom furnishings complemented by a series of new products for living-rooms

and kitchens. The company's rigorous attention to design and practicality finds perfect expression in the new Laundry Space project, a modular, comprehensive furnishing system for the bathroom.

As for finishes, Scavolini has extended its catalogue with 150 new products, including porcelain ceramic and premium marble for its worktops and countertops and the innovative Fenix NTM, which is used for both kitchen unit doors and tops. The highlights also include the Ki programme, by Nendo, the Japanese firm headed by Oki Sato. The concept behind this kitchen and bathroom solution is based on the idea of “making the environment disappear” into two objects, so as to create space and offer complete design freedom.

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Target Group sets up Strategic Italian Coverings Design Hub

Andrea Mattioli

Fausto Mucci Target was founded by Fausto Mucci in 1996 and has always been actively engaged in research into the decoration of ceramic coverings. Now Chairman and CEO, Fausto Mucci has built up a strong reputation over the years for his close attention to market trends, and his commitment to research, on which he has consistently invested 10% of revenues – which are set to reach some 23 million euros in 2016. Known as “the man who knows no creative limits”,

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Fausto Mucci has made ongoing efforts to strengthen the Target Group brand, including the Studio, Top and Academy divisions, and has also established the new UNICA-Superfici Superiori brand, which won an ADI Ceramic Design Award at Cersaie 2015. But he’s still not resting on his laurels, because in September this year – just before the opening of the 34th Cersaie – he presented a broader project, in the shape of the “Strategic Italian Cov-

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Overlap by Unica: the Overlap project revolves around six pastel shades and features the layered, overlapping use of materials and textures. The solid colour blends with metallic elements, which in turn create effective juxtapositions with the differing textures of the glazes. The transparent effects achieved by uneven application of the composites give the surface a worn, lived-in effect, and the geometric patterns on the standard formats enhance the collection with elegantly refined decorative motifs. The range consists of six single colours and five rhomboid and five triangular motifs, all in sizes 60x60 / 20x20.

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NONè by 14oraitaliana: NONè offers graphic replications of wood, plaster, concrete and graniglia, with sepia-effect colours and time-worn textures. The underlying concept is based on the contemporary regenera-

erings Design Hub”, formed by uniting the Unica, 14oraitaliana and Fuoriformato brands under the banner of the Target Group. Each brand is distinct in terms of the materials it uses and collections it produces, but complementary and synergistic in terms of creative research, innovative design and outstanding product quality. The aim of the Strategic Italian Coverings Design Hub is to preserve the “great ceramic tradition that has partly been lost over the years,” explained Andrea Mattioli, Marketing Director and shareholder of Target Group. “We don’t want to go backwards, but we want to uphold the values that made Italy’s ceramic cluster successful, by creating beautiful, decorated coverings,without limits, while highlighting the human factor. At a time when imitations of natural products, like wood and stone, are coming to the fore, we have opted to make unique products, and invest in quality and latestgeneration production plants.” On the production front,Target Group benefits from a flexible combination of industry and craftsmanship, aimed at delivering the best results in every project: it combines modern production methods and processes, involving widespread use of numerical control and lean enterprise models, with the craft tradition that under-

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pins its approach and preserves those techniques that ensure the highest product quality. On the economic front, the Group forecasts revenues of 34 million euros by 2019, in accordance with its industrial

plan. Investments in production plants, logistical expansion and warehousing, and a managerial task force for project implementation amount to 2.5 million euros. And staff numbers currently stand at 150. 5

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tion of traditional materials involving an interplay of graphic and chromatic balances. NONè is available in a single size (25x25) in three natural colours: Pumice, Amber and Coal.

Overlap by Unica

Each theme – Wood, Plaster, Concrete and Graniglia – comes with 16 different graphics (for a total of 64 for the entire range), yielding versatile installation patterns that never repeat themselves.

FORME di colore by Fuoriformato: Fuoriformato is specifically aimed at large areas, and offers - before any other manufacturer - a product that blends technology and craftsmanship in an original, distinctive form, because the industrial production process is followed by human input, which gives the ceramic that textural depth, painstaking attention to detail and sought-after natural look that only manual craftsmanship can produce. FORME di COLORE, a hand-painted, fired ceramic, offers the resistance to footfall and chemical aggression typically associated with decorated porcelain tile. The panels can be cut at the time of installation without any flaking or splintering of the decoration, and are suitable for both indoor and outdoor use.

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Project

Castel Flavon overlooks Aslago Castel Flavon is a castle that dates back to the early 13th Century. Its first owners were the Haselbergs, who originated from Haslach (Aslago). The castle then changed hands repeatedly until – between 1475 and 1541 – the Fiè (or Völs) family decided to modify it and give it the distinctive three-winged shape it has today. In 1880, the north wing collapsed and was not reinstated until 2001-2002, when its new owners, the Counts Tuggenburg of Bolzano, commissioned work to be done on the entire castle, involving the restoration of the east and west wings and the reinstatement of the north wing. The work also saw the restoration of the 16th Century frescoes in the east and west wings, and unearthed the remains of the 14th Century construction in the underground hall. Today the castle plays host to a restaurant and events hall, which the owners built in the new north wing. Initially, this hall was heated by means of electric heaters positioned against the walls, but these were unable to generate a uniform ambient temperature or adequate levels of comfort. The floor of the hall, furthermore, had been made of cast concrete, which was now full of cracks caused by hygrometric shrinkage and settling, making it an unsuitable substrate for laying any kind of covering with adhesive.

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Both problems were solved, however, by using the Prodeso Heat* system by Progress Profiles: heat is now uniformly distributed, and because the old convection system has been replaced with a radiant

system, the rooms heat up more quickly with the same energy consumption as the previous system (13 kWatt). What's more, thanks to the special polypropylene decoupling membrane, with a

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thickness of just 5.5 mm, which separates and compensates the tensions generated between the floor and the concrete, it was possible to lay the floor directly on the membrane without expan-


Project

sion joints. The system also includes a thermostat, which makes it possible to programme and control the heating cycles to optimise comfort and minimise running costs. 5

*PRODESO HEAT SYSTEM by Progress Profiles is a patented, decoupling, waterproofing, heating system, comprising electrical cables, with a total thickness of just 5.5mm. - The Prodeso Heat Membrane can be installed on the entire surface as a decoupling and waterproofing membrane. - The Prodeso Heat Cable is installed in the areas where heat is required. Once the heat cables have been installed, the tiles can be laid immediately, without any waiting times. In 2017, Progress Profiles is due to launch its new Prodeso Heat Grip, which further optimises the performance of Prodeso Heat System and supports any type of covering, from the simplest to the most complex, thanks to the new structure of the membrane, which improves adhesion, tear strength and vapour expulsion capacity.

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Project

Villaverde Hotel & Resort in Friuli (Italy) The Villaverde Hotel & Resort is set among the splendid morainic hills of Fagagna, just a few minutes from San Daniele del Friuli; four storeys of contemporary, eco-sustainable architecture, using a combination of geothermal and photovoltaic power. This latter design decision – the expression of a deep respect for the natural environment – was specified by the client and implemented by architect Alessio Princic, who supervised the project, designed the layout of the buildings and chose the many prestigious materials employed in its construction. The Villaverde Hotel & Resort is strongly characterised by energy saving, and its architectural language, while based on the most modern technology, is perfectly integrated into its natural setting. The photovoltaic systems mounted in the structure of the building’s parking area are both interesting and attractive, as is its grassed roof. Large glass surfaces and open spaces lend the building a feeling of luminosity, weightlessness, harmony and freedom. There are two swimming pools, one outdoors with a sun-terrace, and a 25-metre indoor pool with jacuzzi, Turkish baths, salt room, Finnish sauna, emotional shower and ice cascade. There is also a Wellness&SPA area and two restaurants.

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Project

The meeting room is a highlight, with its oval area of around 100 sq.m. and 99 seating spaces, with walls covered in electric blue zig-

zag shaped tiles (designed by architect Alessio Princic himself) to assure perfect acoustics, and its ceiling made of fabrics providing

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uniform illumination from above. The resort offers access to the adjacent Golf Club with its 18 hole course – set in a splen-

did landscape of surrounding hills with oak and beach woods, it covers over 85 hectares, and boasts a par 72 competition course.

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Project

Guests have 33 finely furnished rooms at their disposal, with terraces looking out over the Golf Club and the Julian Alps. The Millelegni floor tile collection* by Emilceramica welcomes guests to their 33 comfort and suite rooms, and to the spacious gym & spa. The project used over 1300 sq.m. of Millelegni Larch in 120x30 cm panels. 5

*The Millelegni Collection by EmilceramicGroup features seven woods harvested from seven different climates and locations, the start of a concept that will include new species in the future. Emilceramica’s R&D team drew inspiration from natural woods in designing the grain patterns and knots of wood in their ceramic panels, a process which involves multiple steps and treatments. Larch is a strong wood from Canada, a member of the Pinaceae family. Strongly impregnated with turpentine, it has a reddish and sometimes golden colour, with widely spaced, emphatic grain patterns.

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Project

Alessio Princic, born in Udine (Italy), graduated from the Architecture Faculty at Ljubljana, Slovenia in 1982, and completed his studies at Venice, Italy in 1985. As early as 1983, he won the Preseren Prize for his dissertation at Ljubljana. In that year he started working with the renowned Marconi architecture studio in Udine, Italy, followed by Valle and other architects. In 1990 he opened his own studio in Udine, which still operates under the name Princic & Partners. In 1992, he started working with Ljubljana University, where he also teaches. He was awarded the Plecnik Prize (Slovenia’s most important architecture award) in 1998. In 2000, following completion of his post-graduate studies at the Ljubljana architecture faculty, he was awarded the Oderzo Prize.

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Project

Hotel Okura, Amsterdam: Nagomi-Spa & Health ACS: best accommodation, best cuisine, best service - this is the short and concise philosophy of the Japanese Okura group, which is operating more than 80 luxurious hotels world-wide. Accordingly, the recent modernization of the Spa and Health area in the Okura Amsterdam was carried out with great sensitivity. The objective was not only a simple renovation but to add new elements to the proven ones in a stylish manner and to provide user friendliness at a high level. The hotel Okura at Amsterdam is the only 5-star-superior hotel in the Netherlands and the sole hotel of this Japanese group in Europe. It is situated at the southern edge of the “Amsterdam Grachtenring” in a central position in the vivid quarter of “de Pijp“, and it takes only a short time to walk to the most important museums as well as the RAI exhibition centre. More than 300 employees ensure the highest comfort possible of the international guests to which 300 rooms and the biggest suite of the Benelux countries are available. The recently modernized “Nagomi-Spa & Health“ follows the tradition of the Japanese bathing culture. On an area of 300 square metres, the Nagomi-Spa offers diverse services and facilities at the highest level. The NagomiHealth with a swimming pool

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Project

in the size of 18 x 6 metres, a whirlpool, a steam sauna, a Turkish bath, an Ice Cube and a gym with modern equipment is located directly next to it.

Sensitive modernization

nize with the wall covering within a comprehensive concept, to convey stylish aesthetics and to offer high functionality. For these good reasons, one decided in favour of quality tiles of Agrob Buchtal.

Noble design This health and relaxation oasis is considered as hotspot in Amsterdam. Thus, great demands were made on the modernization. In this connection, the floor covering as distinctive element of the interior design played an important part, as it had to satisfy several requirements at the same time. It had to harmo-

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Thanks to natural raw materials such as coloured clay minerals and earths, finegrained structures and the multifaceted shade “pebblegrey�, the ceramic tile series Valley perfectly harmonizes with the prevailing colours white, grey and blue. Individually produced design solu-

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Project

tions make the overall picture of the floor less monotonous and are eye-catchers without being obtrusive or superficially affected. An example for the love for details is to be found at the whirlpool, which is bordered with ceramic tiles in which curved recesses were precisely milled. They visually surround the round pool and elegantly underline its design style. It also was for design reasons that the tiles on the two slightly raised transverse sides of the swimming pool were provided with decorative grooves. The exactly slotted ventilation covers at the bottom of the floor-to-ceiling glass front or the dimensionally accurate ceramic covers of the drain channels in the shower and sauna areas are also convincing by discreet elegance. The view from the gallery with sports and fitness equipment down to the swimming pool reveals another attractive architectural detail. The pattern on the floor of the pool laid with dark-green tiles perfectly reflects the form of the ceiling opening above it. By the way: the tiles in the swimming pool were also supplied by Agrob Buchtal and intentionally not replaced in the course of the renovation, as this visually attractive and durable solution with the former series Chroma (now: System ChromaPlural) has been convincing the Okura group until today.

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Project

High functionality Besides a stylish ambience, great importance is of course also attached to comfortable functionality in the invitingly designed Nagomi-Spa of the Okura at Amsterdam. Thus, tiles of the series Valley were laid on almost all floors - not only for reasons of design consistency but also for reasons of user friendliness and safety. “The range of Agrob Buchtal includes a number of series which are available in several slip-resistance categories and yet are consistent with regard to the look“, Charles Boucher from the Amsterdam tile specialist company of the same name explains. “Thanks to that, I can offer my customers optimal and differentiated functionality for every area of application, and the visual harmony is guaranteed at the same time.“ On the stairs towards the

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gym, for example, the slip-resistance category R10/A was chosen, while tiles with R11/B ensure safe walking in the wet zones. The Protecta upgrading baked onto the tiles already in the factory also contributes to a perfect look and hygiene: without time-consuming subsequent impregnation, it prevents the penetration of substances forming stains and thus considerably facilitates the maintenance cleaning.

Conclusion The new Nagomi Spa & Health is an excellent example for a sensitive modernization which preserves traditional things and at the same time adds modern elements. It offers the guests from all around the world an ambience which corresponds to the high standard of the 5-star hotel. 5

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