Tiffany Byrd Portfolio

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SELECTED WORKS OF TIFFANY BYRD

BOLD & BEAUTIFUL

TIFFANY BYRD //

COPYRIGHT & DEDICATION 01 02 03 04 05 06 07 08 09 10

TO YOU Copyright © 2018 Tiffany Byrd. All rights reserved. No part of this publication can be reproduced, stored in a retrieval system, or transmitted in any form as well as any means electronic, mechanical photocopying, recording or otherwise without the permission of the express permission of the copyright holder.

TIFFANY BYRD Telephone / (415) 622-6833 Email / GRAPHICBYRD@GMAIL.COM Website / GRAPHICBYRD.COM Course / SENIOR PORTFOLIO Term / SUMMER 2019 Instructor / PHIL HAMLETT ACADEMY OF ART UNIVERSITY SCHOOL OF GRAPHIC DESIGN AND DIGITAL MEDIA

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79 NEW MONTGOMERY ST SAN FRANCISCO, CA 94105

To my friends and family who have stuck by my side day in and day out since the beginning. To all of my friends who dealt with me pulling out my laptop at every single occasion including weddings to finish homework, thank you! And most of all, to my grandparents Michael and Pauline Ward, I could not have done this without your love and support since I was born. I love you.

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01 02 03 04 05 06 07 08 09 10

CONCEPT

MY cOn_cePt

TIFFANY BYRD // BOLD & BEAUTIFUL

By definition to be bold is to show an ability to take risks; confident and courageous and to have a strong or vivid appearance. Beautiful is defined as pleasing the senses or mind aesthetically. Both bold and beautiful have created timeless works throughout history. This is my interpretation of creating the bold and the beautiful within my projects.

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TAb_le oF CoN_ tEnts

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Âť Fierce Slopes Soft Skin

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Truth Or Lies

Paint It Designer

Designer paint defying the ordinary

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Cleaning Power The Size Of Africa

A Little Nitrogen Never Hurt Anyone

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You’ve Lost It

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Tea For Everyone

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The Beautiful And The Clean

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Creators Of The Ride

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Skincare for extreme conditions

A cookbook for the unconventional

Tea never looked so good

A fresh look at an inventive brand

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Typographic conference on media

Cleaning products with heritage

The app that has replaced the box

New Epoch Retail Store

True Brand Identities The creation of brands

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SKIN CARE PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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[Skincare for extreme conditions]

TIFFANY BYRD // BOLD & BEAUTIFUL 01 02 03 04 05 06 07 08 09 10

SKIN CARE PACKAGING

fi_eRce slOp_es s_oFt skiИ

Project Skin Care Packaging Category Packaging 3 Key words Vibrant Electric Grounded Original Instructor Thomas McNulty

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TIFFANY BYRD // BOLD & BEAUTIFUL SKIN CARE PACKAGING 01 02 03 04 05 06 07 08 09 10

Âť fierce slopes soft skin FOUNDATION As one who has a passion for snowboarding it was only right I created a skin care product line under one of the leading snowboarding brands, Burton Snowboards. The idea was to create a skin care line under a company that didn't already have one. Winter and the mountain can be very harsh on your skin and requires spf protection to keep people on the mountain as much as possible.

OBJECTIVE

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My objective was to create a vibrant skincare line that stayed true to the Burton brand and their unique style. I used neon colors with a dark background to create contrast.

I wrapped a carbon fiber material around the lids to create to sleek aesthetic pleasing to the eye.

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SKIN CARE PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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SKIN CARE PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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SKIN CARE PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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SKIN CARE PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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SKIN CARE PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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DESIGNER PAINT PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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TIFFANY BYRD // BOLD & BEAUTIFUL DESIGNER PAINT PACKAGING 01 02 03 04 05 06 07 08 09 10

pA_iNt it De_ sigNeR [Designer paint defying ordinary]

Project Designer Paint Line Category Packaging 2 Key words Bold Elegant Posh Beautiful Instructor Valerie Taylor-Smith

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TIFFANY BYRD // BOLD & BEAUTIFUL DESIGNER PAINT PACKAGING 01 02 03 04 05 06 07 08 09 10

Âť paint it designer

FOUNDATION I was asked to create an interior and exterior designer paint line under a famous design company or designer. I have and appreciation for Dior and their perfume scents and clothing line. I chose to create a line based off of the different scents they use for men and women. The approach was to create a bold look but still keep it on the feminine side using eye pleasing custom pastel colors.

OBJECTIVE

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The objective was to incorporate elegant line work, feminine filigree, and custom colors that correlate with the different scents created under the Dior perfume line. I drew some of the line work and created a transparent flower background to add a touch texture which created a perfect blend of bold yet elegant.

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DESIGNER PAINT PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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DESIGNER PAINT PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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DESIGNER PAINT PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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TIFFANY BYRD // BOLD & BEAUTIFUL

LUXE

DESIGNER PAINT PACKAGING

Beauté I NT ER IOR p r e m i u m pa i n t

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l i ly p u r p l e

|

semi gloss

ONE GALLON | 124 FL OZ | 3.66 L

Prep & Use:

LUXE

Beauté EXTERIOR

p r e m i u m pa i n t

poison pink | semi gloss

ONE QUART | 31 FL OZ | 916 ML

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Never apply below 50F, above 85F, in direct sunlight, when humidity is above 75% or when rain is forecast wi t hi n 48 hour s. Most appl i c at i ons are by roller-coat, however some brush and spray applications can be acceptable. Recommend applying one coat of primer or two coats of paint. We recommend using 3/8” non-shedding roller cover on smooth surfaces, use higher nap covers on rough surfaces. When using over previously applied coatings we highly recommend doing a test area before committing to the entire project and prevent potential compatibility issues. New concrete, plaster and masonr y, and si mi l ar sur fac es should be allowed to cure a minimum of thirty days before application.

All recommendations, written and verbal advice, these directions, label instructions and standard industry practices must be strictly adhered to or Limited Warranty is voided.

Be sure to remove all sanding dust.

Vacuum surfaces clean and wipe with a tack cloth. Examine floor, wall, and ceiling surfaces for nail holes, cracks, or any other surface imperfections.

Use a putty knife to rake out any large plaster cracks or loose particles in your walls and ceilings. Tape off all of the trimming in the room to ensure no paint gets on any unwanted ares.

Lay down a layer of plastic to protect your carpets and floor.

Coverage & Tools:

Clean-up & Stor-

One quart of exterior DIOR PREMIUM INTERIOR® Paint, is enough to fully cover 100 to 200 Sq. Ft. of a surface area with one coat. This will cover a small room like a bathroom. Two cans of paint covers up to 400 square feet, which is enough to cover an average size room. This is the most common amount needed especially when you consider a second coat coverage.

Cover the can and lid with a rag, then tap the lid into place with a hammer,” said Clement. Label the paint can, noting which room you used it in and the date you painted. Then store it in a cool, dry area with a temperature ranging between 50 degrees and 90 degrees.

Tape measure. Measure walls first so you’ll know how much paint you need to buy. Primer. Use a high quality primer with a stain blocker.

Stirrer. Usually comes free with any paint purchase. Pouring spout. Attach the spout to a quart of paint and pour without any mess. A five-gallon bucket, paint screen, Roller tray.

Tray liner. Use a 1-1/2” angled sash brush on narrow trim and a 2-1/2” flat brush on wide trim such as on baseboards. W ill be dry set-totouch within one hour or less and may be recoated within four to five hours. Very poor ventilation, low temperatures, thick films and high humidity will increase these drying times.

• • • • • • • • • • •

Remove painter’s tape using a good moderate speed and pulling the tape back over itself. Clean your tools to extend their life. Use a paint comb to clean the bristles of your brush. Hang your brush by the handle to allow all of the water to fully drain down and out of the metal band.

Features:

Fully washable and durable Ready to recoat in only one hour Paint flows and levels well Paint touches-up exceptionally well Colors are richer, more vibrant Exceptional coverage in any color No primer needed 40 exclusive, harmonious colors ) Velvety smoothness you can feel Environmentally friendly low VOCs Odorless and mildew resistant

WARNING:

Never apply Dior Premium Paint products on substrates exceeding 4 LBS hydrostatic pressure. Dry and cures time vary with the weather, temperature, ventilation or thickness of application. Allow extra dry and cure time for dark colors.

www.dior.com Call at (800) 628-3882

34 Avenue de la Gabelle 75011 Paris, France

“The tones of gray, pale turquoise and pink will prevail.”

– Christian Dior

Prep & Use:

Never apply below 50F, above 85F, in hot direct sunlight, when humidity is above 75% or when rain is forecast within 48 hours.

Most applications are by roller-coat, however brush and spray applications are acceptable.

Recommend applying one coat of primer or two coats of paint. We recommend using 3/8” non-shedding roller cover on smooth surfaces, use higher nap covers on rough surfaces. When using over previously applied coatings we recommend doing a test area before committing to the entire project to prevent potential compatibility issues. New concrete, plaster and masonry, and similar surfaces should always be allowed to cure a minimum of thirty days before application.

All recommendations, written and verbal advice, these directions, label instructions and standard industry practices must be adhered to or Limited Warranty is voided.

Be sure to remove any sanding dust. Vacuum surfaces clean and wipe with a tack cloth.

Examine floor, wall, and ceiling surfaces for nail holes, cracks, or any other tacky surface imperfections. Use a putty knife to rake out any large plaster cracks or loose particles in your walls and ceilings. Tape off all trimming in the room to ensure no paint gets on any unwanted ares. Lay down a full layer of plastic to protect carpets and floor.

Coverage & Tools:

One gallon of Interior DIOR PREMIUM INTERIOR® Paint, is enough to cover 250 to 400 Sq. Ft. of surface area with one coat. This will cover a small room like a bathroom. Two cans of paint covers up to 800 square feet, which is enough to cover an average size room. This is the most common amount needed especially when considering second coat coverage.

Tape measure. Measure walls first so you will know how much paint to buy. Primer.

Use a primer with a stain blocker. Stirrer.

Usually comes free with any paint purchase.

Pouring spout. Attach the spout to one gallon of paint and pour without any mess.

Five-gallon bucket. Screen. Roller tray.

Tray liner. Use a 1-1/2” angled sash brush on narrow trim and a 2-1/2” flat brush on wide trim such as baseboards. W ill be dry set-to-touch within one hour or less and may be recoated within four hours. Poor ventilation, low temperatures, thick films and high humidity will increase these times.

Remove painter’s tape using a moderate speed and pulling the tape back over itself.

Clean your tools to extend their life. Use a paint comb to clean the bristles of your brush. Hang your brush by the handle to allow the water to drain down and out of the metal band.

Clean-up & Storage:

Cover the can and lid with a rag, then tap the lid into place with a hammer. Label the paint can, noting which room you used it in and the date you painted. Then store it in a cool, dry area with a temperature range between 50 degrees and 90 degrees.

Features: • Fully washable and durable in any finish • Ready to recoat in only one hour • Paint flows and levels exceptionally well • Paint touches-up exceptionally well • Colors are richer, more vibrant • Exceptional coverage in any color • No primer needed • 40 exclusive, harmonious colors ) • Velvety smoothness you can feel and see • Environmentally friendly low VOC’s • Odorless and mildew resistant

WARNING:

Never apply Dior Paint products on substrates exceeding 4 LBS hydrostatic pressure. Dry and cures time vary with the weather, temperature, ventilation or thickness of application. Allow extra dry and cure time for dark colors.

34 Avenue de la Gabelle 75011 Paris, France

www.dior.com Call Us at 1 (800) 628-3882

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LIQUID NITROGEN COOKBOOK TIFFANY BYRD // BOLD & BEAUTIFUL

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[A cookbook for the unconventional]

TIFFANY BYRD // BOLD & BEAUTIFUL 01 02 03 04 05 06 07 08 09 10

LIQUID NITROGEN COOKBOOK

a Ĺ it_tle Nitro_gen neVer hu_rt any_oNe

Project Cookbook Category Typography Key words Creative Sub-Zero Bright Unconventional Instructor Ariel Grey

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TIFFANY BYRD // BOLD & BEAUTIFUL LIQUID NITROGEN COOKBOOK 01 02 03 04 05 06 07 08 09 10

Âť a little nitrogen never hurt anyone FOUNDATION Cooking today has become more than a few ingredients to create a casserole. Society wants the new innovative food that has been created a way like no other. Liquid nitrogen has this written all over it and can create some delicious food that is sweet and savory. With the curiosity of today's food junkies, I concluded making a cookbook with liquid nitrogen would be fitting.

OBJECTIVE

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The objective was to create visually stimulating cook book with liquid nitrogen recipes using a science like typographic style and imagery, icons and, micro-type. The over all look and feel is like a science journal from chemistry class while the true look of a cookbook allowing recipes to be easily read by viewers.

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LIQUID NITROGEN COOKBOOK TIFFANY BYRD // BOLD & BEAUTIFUL

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LIQUID NITROGEN COOKBOOK TIFFANY BYRD // BOLD & BEAUTIFUL

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LIQUID NITROGEN COOKBOOK TIFFANY BYRD // BOLD & BEAUTIFUL

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TEA PRODUCT PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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[Tea never looked so good]

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TEA PRODUCT PACKAGING

TIFFANY BYRD // BOLD & BEAUTIFUL

Te_A fOr eveRy_oNe

Project Tea Packaging Category Packaging 2 Key words Warm Inviting Pure Welcoming Instructor Valerie Taylor-Smith

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TIFFANY BYRD // BOLD & BEAUTIFUL TEA PRODUCT PACKAGING 01 02 03 04 05 06 07 08 09 10

Âť TEA For EvErYoNE

FOUNDATION Tea is one of the most consumed beverages in the world making it a ceremonial, social, just because, and relaxing beverage amongst society. Today, we are trying to think more organically and stick to the roots of what we ingest.

I chose to create a tea under the eco company Organic India that captured the soul of the company while playing with a bold new look.

OBJECTIVE

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The objective was to create a sub brand of the Organic India tea that stayed true to the natural product but created a visually stimulating look and feel with bold new flavors. I created unique background patterns for each flavor along with their own color scheme to easily identify their individuality.

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TEA PRODUCT PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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TEA PRODUCT PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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TEA PRODUCT PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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TEA PRODUCT PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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COMPANY RE-BRAND TIFFANY BYRD // BOLD & BEAUTIFUL

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TIFFANY BYRD // BOLD & BEAUTIFUL COMPANY RE-BRAND

CRe_atoRs Of the Ri_DE

01 02 03 04 05 06 07 08 09 10

[A Fresh Look At An Inventive Brand]

Project Company Re-Brand Category Branding Strategies Key words Vibrant Refined Electric Liberating Instructor Todd Hedgpeth

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TIFFANY BYRD // BOLD & BEAUTIFUL COMPANY RE-BRAND 01 02 03 04 05 06 07 08 09 10

Âť creators of the ride FOUNDATION For this project I focused on something that I have always had a passion for, riding the slopes. For the re-brand I decided to focus on the sleek innovative design style for the logo and stray away from the original busy logo.

Lib Technologies is a well known snowboarding brand trusted by many for their sturdy, yet low carbon foot print design. I took this into consideration while staying true to the bold and vibrant look of the company.

OBJECTIVE

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The objective was to create a simple design style that incorporated a unique pattern, bold colors, and imagery that popped out to the viewer. Using these combinations I was able to create uniforms, room interiors, snowboard designs, and transportation vehicles.

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COMPANY RE-BRAND TIFFANY BYRD // BOLD & BEAUTIFUL

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.75X

X Baseline

.75X

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COMPANY RE-BRAND TIFFANY BYRD // BOLD & BEAUTIFUL

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COMPANY RE-BRAND TIFFANY BYRD // BOLD & BEAUTIFUL

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COMPANY RE-BRAND TIFFANY BYRD // BOLD & BEAUTIFUL

rider: Kelly clark born: July 26, 1983

“the mountain is your canvas, create your lines�

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TIFFANY BYRD // BOLD & BEAUTIFUL 01 02 03 04 05 06 07 08 09 10

COMPANY RE-BRAND

PRIMARY COLOR PALETTE

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PMS 657

C:22 M:6 Y:0 K:0

R:194 G:219 B:294

PMS 2728

C:89 M:67 Y:0 K:0

R:41 G:96 B:173

PMS 389

C: 21 M: 0 Y: 85 K: 0

R: 211 G: 223 B: 78

PMS 669

C: 95 M: 10 0 Y: 30 K: 35

R: 42 G: 27 B: 84

PMS WARM GRAY 1

C: 31 M: 23 Y: 41 K: 0

R: 178 G: 181 B: 182

PMS COOL GRAY 4

C: 10 M: 8 Y: 11 K: 0

R: 227 G: 225 B: 218

SECONDARY COLOR PALETTE

HEADER

Univers 65 Bold

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AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_-+={{}[]|\:;”’<>,.?/

SUB HEADER TYPEFACE

Univers 55 Roman

8 / 70 / 10

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_-+={{}[]|\:;”’<>,.?/

PRIMARY

Univers 45 Light

8 / 70 / 10

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_-+={{}[]|\:;”’<>,.?/

TITLES

MOONFLOWER BOLD

500/ 100 / 10

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_-+={{}[]|\:;”’<>,.?/ 87

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COMPANY RE-BRAND TIFFANY BYRD // BOLD & BEAUTIFUL

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COMPANY RE-BRAND TIFFANY BYRD // BOLD & BEAUTIFUL

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TYPOGRAPHIC CONFERENCE TIFFANY BYRD // BOLD & BEAUTIFUL

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TIFFANY BYRD // BOLD & BEAUTIFUL TYPOGRAPHIC CONFERENCE 01 02 03 04 05 06 07 08 09 10

tr_Uth oR Ĺ ie_s [Typographic Conference On Media]

Project Typographic Conference Category Typography 4 Key words Manipulation Eccentric Bold Colorful Instructor Ariel Grey

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TIFFANY BYRD // BOLD & BEAUTIFUL TYPOGRAPHIC CONFERENCE 01 02 03 04 05 06 07 08 09 10

Âť truth or lies FOUNDATION Today we are faced with tactical media using typography and design to create an emotional response in their favor. I figured this subject was perfect considering how today, Fox News, CNN, make manipulation a true reality. I started by doing research on rules the media uses on manipulation and I applied it to the bold colors that catch they just as catchy phrases or slandering does in the media.

OBJECTIVE

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The objective was to create a visually interesting book, poster, and badge that allows the viewer to understand how attractive type and design along with clever tactics can manipulate the mind. The viewer is taken through an informative truth, yet pleased by bold pleasant graphics.

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TYPOGRAPHIC CONFERENCE TIFFANY BYRD // BOLD & BEAUTIFUL

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TYPOGRAPHIC CONFERENCE TIFFANY BYRD // BOLD & BEAUTIFUL

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TYPOGRAPHIC CONFERENCE TIFFANY BYRD // BOLD & BEAUTIFUL

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TYPOGRAPHIC CONFERENCE TIFFANY BYRD // BOLD & BEAUTIFUL

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TYPOGRAPHIC CONFERENCE TIFFANY BYRD // BOLD & BEAUTIFUL

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CLEANING PRODUCT LINE TIFFANY BYRD // BOLD & BEAUTIFUL

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TIFFANY BYRD // BOLD & BEAUTIFUL CLEANING PRODUCT LINE 01 02 03 04 05 06 07 08 09 10

Clea_niNg pow_eR tHe siz_e of AfRi_ca [Cleaning products with heritage]

Project Cleaning Product Line Category Packaging 3 Key words Heritage Native Eco-friendly Sustainable Instructor Thomas McNulty

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TIFFANY BYRD // BOLD & BEAUTIFUL CLEANING PRODUCT LINE 01 02 03 04 05 06 07 08 09 10

Âť cleaning power the size of africa FOUNDATION Nubian Heritage is a cleaning product line based from an African soap company. I wanted to create a product system that stayed true to the companies roots, color, and still be sustainable. Everything in the collection is either reusable or recyclable with a clean aesthetic.

OBJECTIVE The design is made so the products can be sold in any store, typically one that is in support of sustainability.

The durability is safe for any household and is marketed towards the eco-friendly lifestyle and a chemical free environment. I chose to use brown glass over plastic to ensure durability and sleek look of the product.

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CLEANING PRODUCT LINE TIFFANY BYRD // BOLD & BEAUTIFUL

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CLEANING PRODUCT LINE

HERITAGE

heritage

H E R I TA G E

TIFFANY BYRD // BOLD & BEAUTIFUL

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CLEANING PRODUCT LINE TIFFANY BYRD // BOLD & BEAUTIFUL

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CLEANING PRODUCT LINE TIFFANY BYRD // BOLD & BEAUTIFUL

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CLEANING PRODUCT LINE TIFFANY BYRD // BOLD & BEAUTIFUL

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APP DESIGN

TIFFANY BYRD // BOLD & BEAUTIFUL

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[The app that replaced the box]

TIFFANY BYRD // BOLD & BEAUTIFUL 01 02 03 04 05 06 07 08 09 10

APP DESIGN

You'Ve lOst it

Project App Design Category Visual Systems 1 Key words Efficient Practical Useful Instructor Megumi Kiyama

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TIFFANY BYRD // BOLD & BEAUTIFUL APP DESIGN 01 02 03 04 05 06 07 08 09 10

Âť You've lost it FOUNDATION Today we rely heavily on apps to help make our day to day life easier and more efficient. The foundation of the FindIt App is to be beneficial to both parties whether it is the person in loss or the one who has found an item. I wanted to create an app that could be used by not only individuals but businesses as well. In doing so the app allows for participating members to easily report lost and found items to be redeemed.

OBJECTIVE

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I chose to go with simple photgraphy and fun colorful approach that color coats each section whether it be when reporting, profile, map, car service etc. The app can also be used with Amber Alert to report sight of missing children making this a nation wide app that can ensure security as well.

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FindIt

APP DESIGN

TIFFANY BYRD // BOLD & BEAUTIFUL

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APP DESIGN

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APP DESIGN

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APP DESIGN

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APP DESIGN

TIFFANY BYRD // BOLD & BEAUTIFUL

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EPOCH RETAIL PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

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TIFFANY BYRD // BOLD & BEAUTIFUL EPOCH RETAIL PACKAGING 01 02 03 04 05 06 07 08 09 10

The bea_tifUl And tHe Cl_eaN [New Epoch Retail Store]

Project Epoch Retail Category Packaging 4 Key words Clean Modern Scandinavian Sustainable Teammates Jason DeCruz Maria Wong Lucy Tsai Jonathan Biehl Sylvia Abruzzese 148

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Course Packaging 4 Instructor Thomas McNulty Semester Fall 2017

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TIFFANY BYRD // BOLD & BEAUTIFUL EPOCH RETAIL PACKAGING 01 02 03 04 05 06 07 08 09 10

» sustainable packaging made beautiful OUR FOUNDATION As a team, we were asked to create a new retail store brand with an extensive product line. Doing so we began with the core mission is sustainability. With our minds set on developing beautiful Earth-friendly packaging, we ventured from using greens and symbols of leaves and recycle logos. Today the Earth is heavily polluted with packaging products so we decided to help be the change we see today. The name Epoch fit our design perfectly as it means, “A pivotal moment in time,” which in this case regards to the health of our planet.

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TIFFANY BYRD // BOLD & BEAUTIFUL EPOCH RETAIL PACKAGING 01 02 03 04 05 06 07 08 09 10

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Retail Brand

Skincare

“At Home Around The World”

“Healthy Mind In A Healthy Body”

STORE LOCATION

PRODUCT LINE

Oslo, Norway

Cleanser, Cream, Toner, Serum

MISSION STATEMENT

KEY WORDS

To Inspire and educate upcoming generation to shift towards an environmentally conscious future.

Clean, Breezy, Fresh

Food

Home

“Eat Thoughtfully; Live Joyfully”

“Everyday Products That Inspire Modern Living”

PRODUCT LINE

PRODUCT LINE

Fresh Produce, Sauces, Juices, Wine

Kitchen Ware, Home Decor, Tableware

KEY WORDS

KEY WORDS

Illustrative, Organic, Traditional

Warm, Raw, Welcoming

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TIFFANY BYRD // BOLD & BEAUTIFUL EPOCH RETAIL PACKAGING 01 02 03 04 05 06 07 08 09 10

» TARGET AUDIENCE Ages 25-65. They are upper-middle class, educated, city dwellers, environmentally conscious, into a clean healthy lifestyle, and are socially active.

LIFESTYLE Scandinavians have a strong sense of space they occupy. There’s a conscious effort to create a sense of harmony with themselves and their environment. They always emphasize in taking care of their home space alongside personal wellness.

DEMOGRAPHICS

$21/hr.

Minimum Wage

$74,000

Average Annual Income

30% Annually Sustain-ably Taxed

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EPOCH RETAIL PACKAGING

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OUR FOUNDATION Bloom is a skincare line intended to ensure a healthy complexion with a simple minimalistic selection of our selfcare products.

OUR PATH Bloom utilizes a simple typographic expression that delivers information clearly through a simple arrangement of content.

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PRODUCT LINE

KEY WORDS

Cleanser, Cream, Serum, Toner

Clean, Breezy, Fresh

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:

: H Y D R AT E

B5

To sta r t yo ur d ay m a ssa ge 1 - 2 P U M P S o nto w et skin (ke ep it in the sho w e r !) a nd r inse .

./

—

./

—

› ⁄ Aloe Vera › ⁄ Pro-Vitamin

177 ml

DIRECTIONS

To re m ove m a ke up , ge nt ly a nd tho ro ughly m a ssa ge 2 - 3 P U M P S d ire ctly o nto eye area to m e lt a w ay m a sca ra ; a d d w a ter, m a ssa ge over the re st o f yo ur fa ce , and r inse .

Unle ss it’s w a t e r p ro o f, in w hich case you should use a cle a nsing o il a nd fo llo w w ith Ge nt le Gel C le a nse r fo r co m p le te cle a n, p le a se use o nly a s d ire cted.

¨¨

Dry Skin

PURIFYING

HYDRATING FACE CLEANSER

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OUR FOUNDATION The idea of Gather was to encourage consumers to shop with a sense of real trust, knowing that the food is organic and local.

OUR PATH The packaging features illustrations custom-made for each category and product. There is a sense of playfulness in the design that helps make it a trustworthy and honest brand.

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PRODUCT LINE

KEY WORDS

Fresh Produce, Sauces, Juices, Wine

Illustrative, Organic, Traditional

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BL ACK BEANS High Source of Fiber

PESTICIDE-FREE NON-GMO S U S TA I N A B L E

980 g

Østensjøvannet, 74 0667 Oslo,Norway epoch.com

Dist. & sold exclusively

by Epoch

EPOCH RETAIL PACKAGING TIFFANY BYRD // BOLD & BEAUTIFUL

A Wholesome Dish With Black Beans Sort and wash beans in a colander under cold running water. Soak 2 cups of beans overnight with 6 cups of water in a heavy sauce pan. Tip: Soaked beans may be refrigerated up to 2 days or frozen.

Cover and simmer for 1-1/2 to 2 hours or until beans are tender.

with your family a nd friends.”

of species and varieties.Eat at home more

“We of fer a n excellent selection

P rep a r at ion

Add salt and pepper to taste (about 1 teaspoon of salt and a 1/4 teaspoon of pepper). Pork, ham or bacon may be added during cooking for extra flavor. Makes about 6 cups of cooked beans. may change the suggested cooking time.

2 I n g re d i e nt s

Nutrition Facts Serving Size 1/4 cup Servings 13 Calories 120 Fat Calories 0

212º F

Cups

Organic Black Beans

Amount / Serving Total Fat 4.5g Sat. Fat 0.5g Trans Fat g Cholest. 0mg Sodium 160mg

% DV 7 % 3 % 0 % 0 % 7 %

S t o r a ge

Amount / Serving % DV Total Carb 22g 7% Diet. Fiber 9g 36 % Sugars 1g 14 % Protein 7g

2

Hours

Keep in a cool dry place

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:

Vitamin A 0% • Vitamin C 0% • Calcium 0% • Iron 10% Thiamine 35% • Riboflavin 15% • Niacin 20%

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OUR FOUNDATION Loft is a welcoming home and interior decor line. With enduring aesthetics, functionality, and a keen sense of craftsmanship that are central to this brand.

OUR PATH The idea behind the design was to create a pure, raw, and direct experience for the consumer. The approach focused on the characteristics of the products and the importance of honest and transparent communication.

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PRODUCT LINE

KEY WORDS

Kitchen Ware, Home Decor, Fine Tableware

Warm, Raw, Welcoming

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BRAND IDENTITIES TIFFANY BYRD // BOLD & BEAUTIFUL

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TIFFANY BYRD // BOLD & BEAUTIFUL BRAND IDENTITIES 01 02 03 04 05 06 07 08 09 10

trU_e IdeNtiti_eS [The creation of brands]

Project Brand Identities Category Branding

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TIFFANY BYRD // BOLD & BEAUTIFUL BRAND IDENTITIES 01 02 03 04 05 06 07 08 09 10

Âť TruE IDENTITIES FOUNDATION In design we must have a base where we start to create, for me I always start with Pinterest. I believe that starting with many base ideas and sketching are the key to creating new designs that break the mold. From there I bring my sketches into Illustrator and begin the refinement process of creating a brand identity.

OBJECTIVE

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Brands should create an emotional response, relate to the brand, and have a meaningful purpose. I strongly believe that if you have this connection within the logo that tells a story, you have done more than just embody the name in the logo.

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TH_ANK YOU

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Family and friends: When I first started I was undure if my journey would eventually reach the end as I was scared and intimidated. I want to thank every single one of you who encouraged me contionue when I thought I could not push through. Your guidence is more than appreciated and I am forever grateful.

Fellow Students: Daniel Young, Zahra Ilyas, Jericho Garcia, Jason DeCruz, Maria Wong, Lucy Tsai, Sylvia Abruzzese, Jonathan Biehl, Nathania Frandinata, Eric Dosier, Jessica Wonomihardjo, Cory Hall, Annika Schneider, Susanna Palm, Amanda Wangersheim Chante Sneed.

Instructors: Michael Kilgore, Doris Harrison, Amy Broadbent, Jim Canning, Russ Widstrand, Helen Klonaris, Sori Kim, Bob Slote, David Hake, Andrew Delaney, Teylor Feliz, Aries Nunez, Laine Ballard, Beau Monroe, Dean Wilcox, John Nettleton, Alexander Vaughn, Susie Meserve, Melissa Greenley, Ariel Grey, Valerie Taylor-Smith, Kevin Brent Forman, Megumi Kiyama, Thomas McNulty, David Chernick, Todd Hedgpeth, Sara Ellis, William Culpepper, Brian Minards, Roxanne Ferrar, Robert Goldie, Chris Rolik, Allyson Ritger, Candace Huey, Jesse Ficks, Christine Hanlon, Laura Kurtenbach, Lindsey Carnett, Phil Hamlett.

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Tiffany Byrd Colophon Telephone / 415.622.6833 Email / GRAPHICBYRD@GMAIL.COM Website / GRAPHICBYRD.COM Course / SENIOR PORTFOLIO Term / SUMMER 2019 Instructor / PHIL HAMLETT ACADEMY OF ART UNIVERSITY SCHOOL OF GRAPHIC DESIGN AND DIGITAL MEDIA 79 NEW MONTGOMERY ST SAN FRANCISCO, CA 94105

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Concept / BOLD & BEAUTIFUL Typography / AVENIR, BARON NEUE Software / ADOBE CREATIVE SUITE CC Photography / DUSTIN SORIANO Stock Photography / PXHERE.COM Printing & Binding / BLURB.COM Cover Stock / MATTE FINISH Text Stock / 100 MOHAWK SUPERFINE UNCOATED

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