Pure Fitness Concept Iberia S.L

HEALTH IS THE NEW WEALTH

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WHERE WE ARE

OFFICES CÁDIZ SALES WAREHOUSE SALES MÁLAGA AUTHORIZED DEALER TENERIFE WHAREHOUSE MADRID SALES MALLORCA AUTHORIZED DEALER EXTERIOR p2

CONTENT 4

Unique fitness spaces for unique users

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Products

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Services

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Consultative sale

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Comprehensive projetcs

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Training

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Solutions

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Professional gyms

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Hotels and accommodation

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Corporate gyms

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Training centers Clinic, health & beauty Special corps Neighborhood communities Home gyms

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UNIQUE FITNESS SPACE FOR UNIQUE USERS We know that our objectives goes beyond selecting and installing machinery in a place; it implies advancing to the needs of the owner and the end user, the way they are, live and express themselves.

Therein lies the value of Pure Fitness, in addition to having the best products and machines on the market.

Thanks to our experience and knowledge, we can become part of the process at any stage and move towards the proposed objectives.

Our work encompasses from the first analyzes of the market, membership fees and locations, to the first zonning drawings, selection and installation of equipment, whether it is an already operating facility, the start-up of new facilities or a small fitness area in a business.

Our strength is to design and implement fitness spaces in homes, gyms, business buildings or in sport facilities.

HEALTH IS THE NEW WEALTH

The ultimate goal is clear: for people to connect with their fitness space and strengthen their physical, but also mental health.

We will achieve this when the user lives the experience of a gym thanks to the fact that we have created an atmosphere that invites them to participate and connect, with oneself and with others, thanks to good distribution, good lighting, correct ventilation and with machinery adapted to what you need and the space you have.

In short, a gym with the Pure Fitness seal creates healthy habits. p5

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PRODUCTS As distributors of a wide catalog of brands and products, we can equip any space of your installation; be it a group classes, fitness room, free weight area, changing rooms or fitness flooring. In addition, being manufacturers of machinery and free weight material, we have a complete knowledge of the product that helps us offer optimal advice for our clients.

The main concern when facing a new project is to know the functionality that the space will have and identify the business model in which we are going to work. Once these points are clarified, we look for which product in our portfolio meets the required needs.

CARDIO Necessary equipment to perform cardiovascular exercises. We have treadmills, bicycles, rowing or ellipticals, all from the best brands.

PRODUCTS DESIGNED IN SPAIN AND AVAILABLE FROM OUR WAREHOUSE TO OFFER SPECIFIC SOLUTIONS TO GLOBAL PROJECTS.

FLOORS Investing in quality flooring in a fitness facility is important because it multiplies the final result exponentially and provides an impeccable finish.

STRENGTH Set of machines aimed at localized training. ln fact, the types of machines are ordered based on the muscles to be worked.

FURNITURES

FREE WEIGHT

FUNCTIONAL

Every fitness facility needs functional furniture. ln the case of gyms, it usually responds to changing rooms, lockers, reception or rest areas, among others.

Essential material in any fitness facility for bodybuilding and toning training. lt offers great performance benefits, with a lower investment than bodybuilding machinery.

The variety in functional training material allows you to perform a large number of different exercises. Therefore, it is suitable both for training at home and in the gym. p7

SERVICES CONSULTATIVE SALES Our professionals offer concrete solutions for each case, from the moment the original idea arises, until the opening day.

For us, the goal is to be part of ideas, whether big or small that help improve people’s health and well-being. lt is not just about looking for the right product for each installation, but about understanding each project in order to offer complete advice.

We love being part of the project initially, but we can join your idea at the point you need. if you decide to count on us from the beginning, we will help you by providing an initial market study that captures the meaning of your business and gives its own identity.

Likewise, we will review other relevant aspects such as the distribution of space to improve user traffic, the pricing policy and the business concept according to the location and available meters.

WE LIKE TO BE IN THE PROJECT FROM THE BEGINNING, BUT WE CAN JOIN WHEN YOU NEED IT

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SERVICES COMPLETE PROJECTS Have an idea for a full project? Pure Fitness is pleased to help you with each of the steps and with each product.

PROCESS Our process covers all functional, technical and aesthetic aspects of the project.

background studies Information gathering and work meetings. Data analysis and writing a needs program.

project execution Drafting of the execution project, including all construction, technical and administrative aspects.

design concept Verification of the needs of the program, the project and presentation through infographics and videos.

follow -up Previous assistance: forecasting of deadlines, analysis of budgets, permits... Problem solving and procedures. p9

SERVICES TRAINING How does a fitness machine work?

What benefits does it have? Where do I place it? What are my options? How do I manage the fees? Training for all needs.

Managing a successful fitness facility not only implies having good equipment and better professionals, it is about knowing the clients and being able to offer them the solution for they needs and their goals.

To give the best service to partners or clients, not only do you have to know how the installation equipment is used you also have to know other aspects. For example: how to get the most out of the space, how to retain the user or how to set objectives to provide a better experience.

The main thing in a fitness facility is not only to have the best machines on the market, but to sell a comprehensive health experience, oriented to the objectives and the business model.

MAKE YOUR INSTALLATION PROFITABLE THROUGH INTERNAL TRAINING. p 10

SOLUTIONS Custom solutions for any fitness facility. We are specialists in creating distinguished spaces for our clients. We do it through personalized material with the image of the club, material catalogs or food products with our organic nutrition brand, among others.

GENERATE ADDED VALUE THROUGH CUSTOMIZATION AND PRODUCTS THAT GO BEYOND SPORTS

Each type of business needs to establish the gym model it needs, because an urban gym is not the same as a gym for a rural hotel in a ski area.

For this reason, we help you from the different business segments that we work with.

PROFESSIONAL GYM HOTELS & ACCOMODATION CORPORATE GYM TRAINING CENTERS

CLINICS, HEALTH & BEAUTY SPECIAL CORPS NEIGHBORHOOD COMMUNITIES HOME GYMS p 11

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PROFESSIONAL GYMS PUBLIC FACILITIES BOUTIQUES FITNESS PERSONAL TRAINING CENTERS HIGH PERFORMANCE BOX CROSSFIT Professional gyms can be classified into several categories: large gyms, public or sports facilities, personal training studios and functional training or Crossfit facilities, among others.

When planning a fitness project it is important to know the business model, it is not the same to plan a low cost gym than a boutique center.

Our team of professionals has experience in managing business within the sector. So the client will have the peace of mind of having a trained advisor who knows the day-to-day running of a club.

Specialization is one of the key points to make a difference in the fitness business. Being clear in which segment the facility is identified is the most relevant factor to establish quotas, target profile and services to offer.

SUCCESS STORIES SYNERGYM, SPAIN With more than 30 centers located throughout Spain, they differentiate themselves thanks to their type of training: reduced classes at competitive prices that bring personal training closer.

“Without the help of Pure Fitness, we would not be the number 1 chain in Spain” David Utrero, Synergym Director

FEATNESS GYM, CÁDIZ Comprehensive project developed in Cádiz that has facilities of more than 700 square meters. The result was one of the best cycle rooms in the province and changing rooms with individual showers.

“Since we trusted Pure Fitness, we solved our gym incidents in record time to be able to focus on our business.”

ACCURA SPORT & WELLNESS, SPAIN Premium sports club chain with presence in several Spanish cities. Each club has a unique personality.

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HOTELS & ACCOMODATION VACATION RENTAL HOTELS RURAL HOUSES CRUISES Offering a good accommodation experience is vital for users to remember their stay.

Therefore, having a space dedicated to fitness helps to offer a differentiation and a superior status.

Although the gym is not the main business of the accommodation, it is very important that the we have a high-quality equipment and that offer a good guarantee and after-sales service.

Thus, being able to have a maintenance contract that ensures that the machinery is in perfect conditions of use for users, will nsure a better installation experience.

Although an accommodation does not have the necessary space for a traditional gym, there are alternatives that offer unique experiences, such as Fit Rooms (rooms with fitness equipment), material for rent or similar options.

THE CUSTOMER EXPERIENCE IS THE MOST RELEVANT POINT OF THE STAY IN AN ACCOMMODATION, MAKE SURE IT IS MEMORABLE

SUCCESS STORIES HOTEL SIR VICTOR, BARCELONA Boutique gym that offers a premium experience through its top-brand equipment, an environment cared for to the utmost detail.

“We were looking for a comprehensive solution for our hotel and only Pure Fitness offered us the best brands for our project.”

HOTELES EUROSTAR MADRID CONGRESS Luxury hotel chain that needed to equip a gym in one of its hotels in Madrid to improve the services offered to its customers.

HOTEL VINCCI, CÁDIZ Hotel on the Cadiz coast that offers wellness and health services complementing its offer with a gym for its guests. p 15

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CORPORATE GYMS FITNESS MACHINES & ACCESORIES INTEGRAL PROJECTS LARGE & SMALL GYMS We all wish we could say that we have a gym at work, right? We help companies to have their own to improve the performance and motivation of workers.

Having a fitness space at work not only improves health and mood, but also prevents absenteeism and helps reduce sick leave. Likewise, it gives the company a differentiating value that will help to retain the worker.

This is an important element in an increasingly competitive commercial environment and with more trained professionals.

At Pure Fitness we are specialists in equipping different types of gyms, we have the ability to adapt the needs of each company based on their budget and needs.

OFFERING BENEFITS TO YOUR EMPLOYEES SUCH AS YOUR OWN GYM HELPS WORK-LIFE BALANCE AND BUILD LOYALTY TO YOUR TEAM

SUCCESS STORIES ROCHE FARMA, MADRID Pharmaceutical company, leader in the sector with more than 125 years of history, needed to equip a gym at its headquarters in Madrid to improve the health and well-being of its workers.

BAMESA, SEVILLA International leaders in Steel Service Centers, with a presence in 7 countries and a processing capacity of more than 2.5 million tons of steel per year.

ACTIVATING THE COMPANY, Madrid Machinery, equipment and accessories for a corporate gym.

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TRAINING CENTERS SUCCESS STORIES

COLLEGES UNIVERSITIES ACADEMIES TRAINING

MEDAC, ESPAÑA Institute of Official Professional Training of Higher and Medium Degree in Sports, Health, Sociocultural, Commerce and Marketing and Informatics.

SPORT HELPS IN THE EDUCATION OF YOUNG PEOPLE AND DEVELOPS VALUES SUCH AS RESPECT, TEAMWORK OR COMPETITIVENESS

Sport is fundamental in education. All teaching centers have a space dedicated to sport that seeks to promote a healthy lifestyle and improve collaboration and teamwork.

Training centers with good fitness facilities manage to position themselves as benchmarks. Since they have an added value in their offer of studies that improves the recruitment of students.

We offer solutions to schools, institutes, universities or student residences. As well as centers that teach studies in the field of sport and that need larger and more adapted facilities.

We have the best specific equipment for your training center. in addition, we offer you the necessary training to be able to get the most out of it.

We have more than 10 years of experience creating functional and training spaces in different trainingoriented fitness facilities.

www.medac.es

FIDIAS, CÁDIZ Y MALAGA Our training has become in a few years a reference for trainers and physiotherapists form all over Spain due to its quality, update and practical application. From to equip our beginnings, we have Pure Fitness to equip our centres because it allows us to maintain the quality of the service that we offer to all our clients.

Raúl Gil, Technical Director FIDIAS www.fidias.net

OWA ACADEMY, ESPAÑA Nomadic training academy focused on topics related to training, health and women.

“The Pure Fitness team does not sell you, but advises you on the best option for your purchase. ln addition, they treat your projects as theirs and that makes the experience as a customer very pleasant and thus you choose knowing which is the best option for you or your business ”.

Lidia Romero - Founder & CEO of OWA www.owacademy.com

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CLINICS, HEALTH & BEAUTY REHABILITATION PHYSIOTHERAPY HOSPITALS AESTHETIC CLINICS SPAS Facilities focused on improving health, through rehabilitation or other therapies, must have specific equipment that helps the patient to improve and recover from their injuries.Then, it’s important to have specialized brands Facilities of this type must have programs aimed at improving patient’s pathologies.

Offering comprehensive services that go through nutrition or wellness will increase the satisfaction of your customers. In addition, it will improve their loyalty, creating a complete experience.

We have specific equipment designed for clinics, rehabilitation centres and health and beauty centres. These are some of the leading brands in the fitness sector: Life Fitness, First Degree or Woodway.

SUCCESS STORIES CLÍNICA MÁLAGA

BUCHINGER

WILHELMI,

Leading clinics of therapeutic fasting, integrative medicine and inspiration with more than 100 years of history where we provided their gym with Life Fitness machinery aimed at the recovery and improvement of the health of their our patients.

AZ RECOVERY, MADRID Physiotherapy clinic leader in state-ofthe-art treatments to achieve a better and faster recovery, optimal performance and correct injury prevention, all under the best possible human team. Find them in Pozuelo de Alarcón.

RECOVER, BARCELONA Physical Rehabilitation and Training Center that was looking for bodybuilding machinery to offer recovery training to its clients in which we cover this need through the Powertec Semiprofessional range. p 21

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SPECIAL CORPS MILITAR POLICE FIREFIGHTERS

STATE SECURITY AND LAW ENFORCEMENT PROFESSIONALS MUST HAVE THE MOST DEMANDING PHYSICAL PREPARATION

SUCCESS STORIES Physical preparation is one of the most important qualities of these professionals.

For this reason, equipping your facilities with specialized gyms guarantees the health, wellbeing and performance of your team.

Having a proper fitness facility increases the performance of professionals, making them more efficient. Take advantage of the spaces in your facilities to give it a new use and improve the performance of the body.

Improve the physical condition and health of staff with specific equipment for professionals. lmproves the health and physical well-being of employees through a specific space for training.

POLICE AND EMERGENCY ACADEMY, PAIS VASCO Academy of physical preparation for police and emergency bodies that trusted us for orientals in the configuration of their gym.

AENA FIREFIGHTER, CÁDIZ Facilities for the Aena Jerez firefighting team, who trusted PureFitness to equip the space dedicated to their staff. Having well-equipped facilities is crucial for the performance of the functions of professionals.

SANCHO RAMIREZ QUARTERING, HUESCA In this barracks they needed a space for strength and resistance training, so we equipped the space based on functional training.

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NEIGHBORHOOD COMMUNITIES REAL STATE BUILDINGS RESIDENTIAL COUNTRY CLUBS

Betting on a space for exercise in a neighborhood community is not only a safe bet to attract future tenants or buyers, but it is also interesting for those communities that seek to improve their facilities or take advantage of their unused common spaces.

A community can make a small investment among neighbors to adapt a small common area or perhaps need a more elaborate project to conceptualize a community gym. We can help you no matter how small or large the project to be developed.

The most important of these projects is to adapt to the measures and needs of the community, establishing a budget to select the best equipment in the market but we are also capable of developing a complete interior design project to develop a concept that goes beyond equipment.

IMPROVE PROPERTY VALUE

BY EQUIPPING A GYM IN THE URBANIZATION OR RESIDENTIAL COMPLEX

SUCCESS STORIES RESIDENTIAL ARGOS, SEVILLA Residential complex of 230 exclusive homes located in Seville that has a space dedicated to a community gym where we offer an intergal solution with Life Fitness machinery.

AZAHAR REAL ESTATE, VALENCIA Building with 20 homes in the heart of the Albors neighborhood, next to the Hospital Casa de Salud. This building needed a solution for the available space to respond to the future owners.

GRUPO ORTIZ, ESPAÑA Multinational infrastructure company founded in 1961 that participates in the development of projects for the areas of concessions, construction, energy, real estate and services based in Madrid. p 25

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HOME GYMS INCREASE THE QUALITY OF LIFE TRAIN FROM YOUR HOME DESIGN YOUR PERSONAL GYM

Exercise is part of our day to day, having a space dedicated to it will provide us with well-being and help improve our health, the most precious value today.

We have been creating fitness spaces in all kinds of homes for years and we will help you create the gym you need at home so that achieving your goals is more comfortable and simple, without moving and from the safety of your home.

Increase the quality of life by exercising from the comfort and safety of your home, saving on travel times and gym fees, designing a personal and unique gym in your own home.

Having a gym in our home can be a project as big or small as you want to develop, from a couple of machines that meet your needs, to creating a unique space through our comprehensive projects.

You decide what type of gym you need and we help you shape it.

DESIGN A PERSONAL AND UNIQUE GYM IN YOUR HOME

SUCCESS STORIES ALEIX ESPARGARÓ, MOTO GP RIDER “I’ve trusted on Pure Fitness to set up the gym where I train every day”.

JOAQUIM RODRÍGUEZ, ELITE FORMER CYCLIST “I’ve trusted on Pure Fitness to set up a home gym after retiring to stay in shape”.

FÁTIMA GALVEZ, OLYMPIC SHOOTING ATHLETE “Thanks to Pure Fitness I can carry out my physical training from home as normally”. p 27

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