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Health & Wellbeing difficult to take care of yourself when you’re ill, since you have to take care of everyone else. This makes the recovery process so much harder (and unpleasant). The best and most practical way of protecting yourself (and your family), is to practise proper handwashing techniques and to do so often. This could reduce the chances of catching your child’s cold by 30 to 50%. Another way is to stay out of waiting rooms in doctor’s offices, emergency rooms and the shops, and to avoid public transport as much as possible. Also use your judgement about your own situation. If you are pregnant and have had several bouts of flu or have a newborn, you may actually want to wear a mask. Besides eating your greens, getting enough sleep is a critical factor in fighting off colds and flu. Research tells us that people who sleep six hours or less a night are four times more likely to catch a cold when exposed to a virus, compared to those who get in more than seven hours a night. Most parents probably don’t get enough Zs, but it’s vital to your wellbeing, so try to carefully plan your day to ensure enough time is spent in slumberland.
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Parents most at risk for colds & flu Young children are a reservoir of germs and if they’re at crèche, school or anyplace else where they are around other children, they’re in a super-virus environment, which makes them the perfect vectors for illness and for passing viruses around. Kids hug, touch and cough all over each other. They chew on toys and as a result share their saliva, and then parents hug, kiss and cuddle them. It’s no wonder that the average parent catches a cold more compared to those without children. Families with two, three or four children have some type of virus present in their household just under 60% of the time, whereas childless households were only infected with viruses three to four weeks of the year. Each additional child in a household increases a family member’s risk of falling ill. Parents who live with small children are 1.5 times more likely to become ill, since children under the age of five tend to have at least one virus present in their mucus 50% of the time. It is imperative that those at risk, especially parents of younger children, give their immune systems a boost, whilst adequately protecting themselves from sources of cross-infection. But for a parent with little ones, it’s
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The biggest risk factor for parents catching the common cold is having children under the age 12. Parents fall ill almost twice as much as anyone else.
Keeping a clean and dust-free house is equally important. It might also be worth getting an air filter to clean and purify the air in your home, especially if you’ve experienced wave after wave of illness in your household. In truth, there is no cure for the common cold or flu, but time-deprived parents may benefit from supplements that can boost their immune system. If you do catch your child’s cold, there is an upside to all of this shared illness business: once a child starts to develop a functioning immune system, at about six months, the exposure to general viruses and germs isn’t necessarily a bad thing, since it helps build and stimulate the immune system. It’s important to remember that a child’s immune system will only be fully developed between 12 to 14 years of age, when they finally reach adult levels of antibody formation, so you may be in for a tough few years, but as the children grow up, it will help them fight other infections and stay healthier in the long run.
Bestmed’s You’ve Got the Power Campaign is back! Does your school have the power to take on the challenge? Launched last year with 63 schools across the country, the ‘You’ve Got the Power Campaign’ has now expanded. This year, healthy living will be demonstrated not only by learners, but their families too. This campaign will run from 1 to 31 August. Sasja la Grange, Marketing and Communications Manager at Bestmed, says, “Following on the success of last year’s pilot campaign, we have once again identified 63 schools across the country that will be participating in this year’s campaign. The teams are expected to showcase the benefits of healthy living by creating unique, cool and fun music videos. “The campaign is both educational and rewarding. We have awesome prizes up for winners, and these include cash prizes for runners-up and other spot prizes. The overall winning school will, over and above its cash prize, be treated to a live concert by The Voice SA finalists.” The ‘You’ve Got the Power Campaign’ challenge underpins Bestmed’s focus on preventative healthcare,
which is validated by its wellness pillars of Be Active, Be Safe, Be Nutri-wise, Be Fin-fit and Be Happy. The campaign challenge inspires scholars and their families to incorporate these pillars into their daily lives, and demonstrate it in the music videos. “Who says you cannot be healthy and have fun? We received encouraging feedback from last year’s launch campaign where schools learnt quite a bit about healthy lifestyle activities and enjoyed the process. We are committed to continue educating children about the importance of living a healthy lifestyle in all possible ways we can,” adds la Grange. In last year’s challenge, the schools created a music video based on Jeremy Loops’s songs and this year the music videos will be based on an upbeat song composed by Bestmed. The children will be able to sing or lip sync the song. The videos can include choreography and fun dance moves that are cool, energetic and happy. With the aim of encouraging children to not only
practise healthy lifestyle activities at school but also at home, this year Bestmed is including families to take part in the challenge. La Grange cites, “Students spend their time both at school and at home therefore we would like them to continue practising their healthy lifestyle activities in all aspects of their lives. We also want to encourage their families to do the same.” “We look forward to receiving awesome music videos, and good luck to everyone,” she concludes. You’ve Got the Power Challenge To become part of the challenge, visit www.ygtp. co.za for more information. Each school is required to create a music video based on Bestmed’s song and demonstrate how healthy living can make for a better life within the school and family context. Teachers and families can also participate in the video, as the aim is for the whole school to have fun. Once the video is completed, it can be uploaded on the site before the competition closes on 31 August 2016. Bestmed will announce the winners on 23 September 2016.
AWSUM NEWS JULY 2016
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