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Of Grand Forks • East Grand Forks March 4, 2021
Published by: Wick Publications
701-740-0968
Issue # 1,209
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GENERIC by Janet Spencer
• The word “generic” comes from the same Latin root word “gene” which means “birth” or “beand gives us “genus” meaning race, class, Hair Loss Hospital get” or kind. It’s also the root of “general” meaning • REPAIR • REFRESH “affecting or involving all” as opposed to be• RECLAIM ing specific. A general store sells all goods; a general hospital treats all ailments; a general Call to learn about in the army leads all men. The word “generic” Hair Loss Therapy! refers to all members of a group. It also means 701-739-2403 “no longer protected by a specific trademark.” 2600 DeMers Ave. • Genericide is when a company’s protectable Grand Forks, ND trademark morphs into a synonym for the entire product category. The name, once protected by trademark law, enters the public domain. Here are some samples. • In Connecticut in the 1870s, William Frisbie owned a pie company. All of the pies came with a returnable tin pie plate with the bakery’s name stamped on the bottom. The pies were popular at Yale University, and William David Kent noted that few of the pie tins were ever re2534 17th Ave. S. Grand Forks turned from there. He found that the students 218-779-5458 had discovered the pie tins would fly. Instead dkent@nodakins.net of demanding the return of the pie tins, he spread the word that they made a great toy, and it became a fad. Pie sales soared. In 1955, ay hello to Liberty and we’ll work to get you the Wham-O bought the rights to the toy and made them out of biggest refund possible as fast as possible. plastic instead of tin, changing the spelling of the now-generic name to Frisbee. ORGANIC SALON SPA
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