COLORADO REAL ESTATE LEADERS
PRESS RELEASE BRAINSHARE
Presented by: Tia Bennett VP of Public Relations
phone : 303.358.6089
email : tia@trailstoneinsurance
Shay Jenkins Sarah Alberts
how to use your PR Kit | Pg. 4 & 5
Includes video and walkthrough
Distribution Links | Pg. 11 - 13
links to 5 major podcast platforms that house your episode
Authority Positioning | Pg. 6 & 7
what is it and how do you leverage your relationships with it?
Press Release | Pg. 14 & 15
view your press release and distribution report + graphics
Google | Pg. 8 & 9
you just went from zero to 100 real quick!
T A B L E O F C O N T E N T S
Gifting a Podcast | 20 & 21 how it works and who to gift to Grow your business | Pg. 22 & 23 join me IRL! Become a referral partner | Pg. 24 refi protection program and benefits Trailstone CAREs | Pg. 18 & 19 market to your clients for 5 years Why trailstone? | Pg. 16 & 17 become a referral partner Podcast announcement | pg. 26 email template and your very own magazine T A B L E O F C O N T E N T S
1 Overview
2 Review Media
3 Share with Clients
AREYOUTOP OFMIND?
WITHLIMITEDTIME& OPPORTUNITYTORESEARCH, YOURCLIENTSNARROWDOWN THEIRCHOICESTOTHOSE THATAREONTOP!
Research shows that 87% of the time when prospects are referred or hear about a company, they searched for them online.
AUTHORITY POSITIONING BUILD STRONGER RELATIONSHIPS
EASY TO ACCESS LINKS SHAREABLE ART & GRAPHICS
THINKOFITASA20MIN. COMMERCIALFORYOUAND YOURBUSINESS
By showcasing your expertise and knowledge on the podcast you will give your clients and referral partners the confidence to choose you over your competition.
'GOOGLE INDEXING' REPORT
GOOGLE SEARCH RESULTS
PRESS RELEASES SOCIAL MEDIA STRATEGY
Have you Googled yourself yet?
We did! Here are your results!
LISTEN NOW:
View the top 5 platforms that house your episode and how to effectively market them.
DIGITAL MARKETING
Post your episode on any social media platforms you have and even add your own video behind the sound for better engagement
EMAIL
MARKETING
WEBSITE
Embed video or graphics onto your website that directs clients directly to your press release and podcast episode
We recommend sending your episode out to your past and present clients to remind them you exist and give you a reason to ask for that referral PODCAST
ABOUT YOUR PODCAST EPISODE
YOUR PODCAST LIVES HERE
Spotify, iHeart Radio, Apple Podcasts, Audible, and Amazon Music are the top 5 platforms your clients listen to.
Use one or more of these links in the following ways:
Social Media Posts
Email Campaigns/Blast
Emails
Texts to friends and family
In your Email Signature
SPOTIFY
AUDIBLE
IHEART RADIO
AMAZON MUSIC
APPLE PODCASTS
CLICK TO LISTEN:
Distribution Report Graphics
COPY & PASTE QUOTES AND CAPTIONS
-Shay Jenkins and Sarah Alberts
"Yes, the rates are a little bit up or down or all around, but at the end of the day, if it's a good deal with real estate and we know over hundreds of years, real estate is a good deal."
-"Whatwearereally,I mean,the,wehavetwo hugeprogramsthatare greatrightnow."
"Ireally,trulyenjoy gettingupeverydayand knowingthatIhaveShay bymysideandcanjust dothistogetherinafun way."
To
"IjustImean,me personally,IknewIwas reallygoodatthisright, prettyquickrightaway."
Social
Do: Post on
Media
WHY TONE? [CURRENTLYSERVING CO,AZ,UT,ID,OR,WA] We will shop your insurance with more than 40 insurance companies and will help you find the best price and coverage available. They were great to work with at Trailstone Ins Group. I told her what I was looking for and she found exactly what I needed. Very timely and answered emails very quickly. They saved me over $1000.00 a year for better coverage than I currently have. If you want to save money give them a call. ~ Scott N.
Over 1400 Google Reviews!
Renewals Shopped Each Year!
Trailstone shops the best prices every year, automatically. So you don't have to worry.
Dave Ramsey Endorsed!
"Trusted Choice" Agents!
Experience "Trusted Choice" insurance agents. We are not a call center.
Best Price and Coverages!
As a broker with over 40 carriers, we shop the best prices and coverages available in the market.
REFER PAST OR PRESENT BUSINESS
INTRODUCING:
SHOW THEM YOU CARE
START TODAY
ASK ME HOW
RETAIN MORE CLIENTS
WIN MORE REFERRALS
C
A
R
E
LIENT
PPRECIATION
ETENTION
NGAGEMENT
TRAILSTONE'S C.A.R.E. PACKAGE
MARKETING PIECESPER YEAR:
Home Anniversary
April Fool's
Birthday
4th of July
Closing (30 days)
Don't Forget to Remember (90 days)
Groundhog Day
-
STATS
9% OF BUYERS & SELLERS actually use the same realtor a 2nd time!
3% OF BORROWERS actually use the same lender a 2nd time!
Automated marketing to your clients
- Designed to create referrals for you
- Keeps you top of mind with your clients
Turn Key: Trailstone facilitates for you
-
7
RE LO CLICK TO VIEW
GIFTTHE INSTANTINFLUENCER PACKAGE
Realtors you would like to create a referral partnership with Loan officers you currently work with Financial Planners specializing in Real Estate Transaction Coordinators Builders/developers Title professionals Any Real Estate professional is a candidate for the podcast, especially if it helps you build a relationship with them REFERRAL SOURCE EXAMPLES: Why should you gift the Instant Influencer Package? Short answer: so you can use your strategic alliances to build your business and win more deals! 30% OFF UP TO Happygifting!
Coach
Classes Social Media Networking/Events
groweven more!
DISC
CE
Wecan helpyou
DISC COACHING
As a certified DISC coach I can increase you and your team's self awareness and understanding of your communication preferences.
SOCIAL MEDIA ADVISOR
Struggling to use LinkedIn? TikTok? Video marketing? Ask me how to grow your online presence.
NETWORKING/EVENTS
Join me in one of my networking events or bring me to yours! My goal is to network productively and build both of our businesses.
CE CLASS COORDINATOR
Attend one of our CE classes! I'm always looking for LO's to help teach/sponsor and realtors to fill seats. We offer highly educational information in several different categories.
Become part of our Refi Protection Program Want to become a referral partner? CLIENT RENEWALS SHOPPED EVERY YEAR 5 YEAR MARKETING PLAN INCREASED REVENUE FROM REFERRALS When you refer: Notifications when your client requests Free marketing to your clients for 5 years Exclusive access to new clients who are not working with our referral partners EOI from anyone but your company Your client matters to us. We make sure to send you updates every step of the way.
STRATEGY:
EMAILBLASTTO PAST & PRESENT CLIENTS
TIMEIT CORRECTLY SENDIT PERIODICALLY
This marketing strategy gives you an excuse to reach out to your clients and stay top of mind
Whether you're looking to get referrals or their current business, you can benefit from sending strategic periodic email blasts
S U B J E C T : I W A S F E A T U R E D O N T H E C O L O R A D O R E A L E S T A T E L E A D E R S P O D C A S T H E L L O , I ' M H U M B L E D A N D G R A T E F U L T O H A V E R E C E N T L Y B E E N F E A T U R E D A S A G U E S T O N T H E C O L O R A D O R E A L E S T A T E L E A D E R S P O D C A S T - I T W A S A N A M A Z I N G E X P E R I E N C E ! I H A D T H E O P P O R T U N I T Y T O S H A R E M Y S T O R Y , I N C L U D I N G H O W I G O T I N V O L V E D I N R E A L E S T A T E , M Y T H O U G H T S A B O U T T H E L O C A L M A R K E T , A N D W H Y I ' M S O P A S S I O N A T E A B O U T H E L P I N G C L I E N T S F I N D T H E I R D R E A M H O M E S . I T W A S E S P E C I A L L Y M E A N I N G F U L F O R M E B E C A U S E M A N Y O F Y O U A R E P A R T O F T H A T J O U R N E Y – Y O U W E R E O N C E C L I E N T S O F M I N E T O O . S O , T H A N K Y O U F O R Y O U R C O N T I N U E D S U P P O R T A N D E N C O U R A G E M E N T . C L I C K H E R E T O L I S T E N … A N D I H O P E T O T A L K W I T H Y O U S O O N . P . S . T H E C O L O R A D O R E A L E S T A T E L E A D E R S P O D C A S T I S S P O N S O R E D B Y T R A I L S T O N E I N S U R A N C E G R O U P … I F Y O U A R E P A Y I N G T O O M U C H F O R I N S U R A N C E C L I C K T H I S B U T T O N T O G E T A C O M P L I M E N T A R Y , N O O B L I G A T I O N Q U O T E F R O M O V E R 4 0 I N S U R A N C E C O M P A N I E S . H T T P S : / / I N S U R A N C E F O R M . A P P / L / L O - R E - F A S T - A P P / L I _ L R A E K W J V F B S K I N D R E G A R D S , Y O U R N A M E C O P Y & P A S T E P O D C A S T A N N O U N C E M E N T E M A I L :
TIA BENNETT VP OF PUBLIC RELATIONS M - 303.358.6089 O - 303.600.3742 tia@trailstoneinsurance.com
