Brian Barker - PR Brainshare

COLORADO REAL ESTATE LEADERS PRESS RELEASE BRAINSHARE Presented by:

Tia Bennett VP of Public Relations phone :303.358.6089 email : tia@trailstoneinsurance.com

Brian Barker

TABLE OFCONTENTS

how to use your PR Kit | Pg. 1 & 2 Includes video and walkthrough

Graphics | Pg. 6 & 7 use them on your website, email signature, & social platforms

Authority Positioning | Pg. 3 & 4 what

is

it

and

how

do

you

leverage your relationships with it?

Press Release | Pg. 5 & 6 view

your

press

release

and distribution report

Distribution Links | Pg. 8 & 9 links to 5 major podcast platforms that house your episode

Google | pg. 10 & 11 you just went from zero to 100 real quick!

TABLE OFCONTENTS

Social Media Captions | Pg. 12 & 13 post ideas and captions

Gifting a Podcast | Pg. 14 & 15

Grow your business | Pg. 18 & 19 join me IRL!

Why trailstone? | Pg. 20 & 21

how it works and who to gift to

become a referral partner

Trailstone CAREs | Pg. 16 & 17

Podcast announcement | pg. 22 & 23

market to your clients for 5 years

email template and your very own magazine

1Overview 2 Review Media

3

Share with Clients

AUTHORITY POSITIONING BUILD STRONGER RELATIONSHIPS

THINK OF IT AS A 20 MIN. COMMERCIAL FOR YOU AND YOUR BUSINESS By showcasing your expertise and knowledge on the podcast you will give your clients and referral partners the confidence to choose you over your competition.

EASY TO ACCESS LINKS

SHAREABLE ART & GRAPHICS

'GOOGLE INDEXING' REPORT

GOOGLE SEARCH RESULTS

PRES RELEASES

SOCIAL MEDIA STRATEGY

ARE YOU TOP OF MIND?

WITH LIMITED TIME & OPPORTUNITY TO RESEARCH, YOUR CLIENTS NARROW DOWN THEIR CHOICES TO THOSE THAT ARE ON TOP! Research shows that 87% of the time when prospects are referred or hear about a company, they searched for them online.

PRESS RELEASE REPORT

70+

PREMIUM OUTLETS, MARKET MINUTE FEEDS, NEWS & MAGAZINES

Distribution Report

Graphics

LISTEN NOW:

ABOUT YOUR PODCAST EPISODE View the top 5 platforms that house your episode and how to effectively market them.

PODCAST

DIGITAL MARKETING Post your episode on any social media platforms you have and even add your own video behind the sound for better engagement.

EMAIL MARKETING We recommend sending your episode out to your past and present clients to remind them you exist and give you a reason to ask for that referral.

WEBSITE Embed video or graphics onto your website that directs clients directly to your press release and podcast episode.

CLICK TO LISTEN:

YOUR PODCAST LIVES HERE Spotify, iHeart Radio, Apple Podcasts, Audible, and Amazon Music are the top 5 platforms your clients listen to.

APPLE PODCASTS

Use one or more of these links in the following ways:

SPOTIFY

Social Media Posts Email Campaigns/Blast Emails Texts to friends and family In your Email Signature

AUDIBLE

IHEART RADIO

AMAZON MUSIC

Have you Googled yourself yet?

We did and here are your results!

"It's all about teaching and educating, and I try to tell everybody, ask me the question until you understand it." - Brian Barker

CLICK FOR MORE CAPTIONS

"Treat them like your grandmother, essentially."

To Do: Post on Social Media

"Date the rate, marry the house."

“It's helping a first time home buyer, the single mom, the veteran, the poor credit that fulfills the role.”

Podcast Announcement EMAIL TEMPLATE: HI FIRST_NAME, I AM PLEASED TO ANNOUNCE THAT I WAS RECENTLY FEATURED ON COLORADO REAL ESTATE LEADERS PODCAST. TUNE IN AND LISTEN AS I REVEAL VALUABLE SECRETS TO SUCCEED WITH REAL ESTATE INVESTMENTS! HTTPS://PODCASTS.APPLE.COM/US/PODCAST/INTERVIEW-WITH-MARK-JACOBSMAREALTOR-AT-LIV-SOTHEBYS/ID1631410527?I=1000591133156 IF YOU'RE IN THE MARKET FOR A GREAT HOMEOWNER'S INSURANCE COMPANY WITH UNPARALLELED CUSTOMER SERVICE PAIRED WITH UNBEATABLE RATES THEN LOOK NO FURTHER - TRAILSTONE INSURANCE GROUP HAS GOT IT ALL FIGURED OUT; JUST CLICK THE LINK BELOW AND ONE OF THEIR LICENSED AGENTS WILL PROVIDE A QUOTE WITHIN 1 BUSINESS HOUR. A TRUE WIN-WIN! HTTPS://INSURANCEFORM.APP/L/LO-RE-FAST-APP/LI_LRAEKWJVFBS

KIND REGARDS, YOUR_NAME

STRATEGY:

EMAIL BLAST TO PAST & PRESENT CLIENTS TIME IT CORRECTLY SEND IT PERIODICALLY

This marketing strategy gives you an excuse to reach out to your clients and stay top of mind Whether you're looking to get referrals or their current business, you can benefit from sending strategic periodic email blasts

Why Trailstone? [ Serving CO, UT, AZ, ID, OR, WA ]

Want to become a referral partner?

Become part of our Refi Protection Program!

Your client matters to us. We make sure to send you updates every step of the way.

CLIENT RENEWALS SHOPPED EVERY YEAR

5 YEAR MARKETING PLAN

When you refer: Notifications when your client requests EOI from anyone but your company Free marketing to your clients for 5 years Exclusive access to new clients who are not working with our referral partners

INCREASED REVENUE FROM REFERRALS

CLIENT APPRECIATION RETENTION ENGAGEMENT

INTRODUCING:

TRAILSTONE C.A.R.E. PACKAGE

REFER PAST OR PRESENT BUSINESS SHOW THEM YOU CARE

START TODA Y ASK ME HOW

RETAIN MORE CLIENTS

WIN MORE REFERRAL S

7 MARKETING PIECES PER YEAR: Home Anniversary April Fool's Birthday 4th of July Closing (30 days) Don't Forget to Remember (90 days) Groundhog Day What if there was a system out there that could take your past clients and set them up several times during the year with marketing pieces and these marketing pieces are designed to set your past clients up for referrals; referrals from their friends, family and sphere of influence.

STATS 9% OF BUYERS & SELLERS

RE

actually use the same realtor a 2nd time!

3% OF BORROWERS

LO

actually use the same lender a 2nd time!

CLICK TO VIEW

GIFT A PODCAST

Who should you gift a podcast to?

Short answer: industry professionals who can send you business REFERRAL SOURCE EXAMPLES:

UP TO

Realtors you want business from Loan officers you currently work with Financial Planners Transaction Coordinators Builders/developers Title professionals

30% OFF

Happy gifting!

I can help you grow! tia@trailstoneinsurance.com

DISC Coach

CE Classes

Social Media

Networking/Events

303.358.6089

DISC COACH As a certified DISC coach I can help you and your team understand why it's important to put personalities in certain roles in order to maximize production.

SOCIAL MEDIA Struggling to use LinkedIn? TikTok? Video marketing? Ask me how to grow your online presence.

NETWORKING/EVENTS Join me in one of my networking events or bring me to yours! My goal is to network productively and build both of our businesses.

CE CLASSES Attend one of our CE classes! I'm always looking for LO's to help teach/sponsor and realtors to fill seats. We offer highly educational information in several different categories.

TIA BENNETT VP OF PUBLIC RELATIONS M - 303.358.6089 O - 303.600.3742 tia@trailstoneinsurance.com