Brian Barker - PR Brainshare

COLORADO REAL ESTATE LEADERS

PRESS RELEASE BRAINSHARE

by: Tia Bennett VP of Public Relations

phone :303.358.6089

email : tia@trailstoneinsurance.com

Presented Brian Barker

Includes video and walkthrough

Authority Positioning | Pg. 3 & 4

what is it and how do you leverage your relationships with it?

Press Release | Pg. 5 & 6

how to use your PR Kit | Pg. 1 & 2 view your press release and distribution report

Graphics | Pg. 6 & 7

use them on your website, email signature, & social platforms

Distribution Links | Pg. 8 & 9

links to 5 major podcast platforms that house your episode

Google | pg. 10 & 11

you just went from zero to 100 real quick!

T A B L E O F C O N T E N T S

Social Media Captions | Pg. 12 & 13 post ideas and captions

Gifting a Podcast | Pg. 14 & 15

Grow your business | Pg. 18 & 19

join me IRL!

Why trailstone? | Pg. 20 & 21

become a referral partner

Trailstone CAREs | Pg. 16 & 17

how it works and who to gift to market to your clients for 5 years

Podcast announcement | pg. 22 & 23

email template and your very own magazine

T A B L E O F C O N T E N T S

Overview 2 3 Share with Clients

Review Media

1

AUTHORITY POSITIONING BUILD STRONGER RELATIONSHIPS

EASY TO ACCESS LINKS

SHAREABLE ART & GRAPHICS

THINKOFITASA20MIN. COMMERCIALFORYOUAND YOURBUSINESS

By showcasing your expertise and knowledge on the podcast you will give your clients and referral partners the confidence to choose you over your competition.

'GOOGLE INDEXING' REPORT

GOOGLE SEARCH RESULTS

PRES RELEASES

SOCIAL MEDIA STRATEGY

AREYOUTOP OFMIND?

WITHLIMITEDTIME&

OPPORTUNITYTORESEARCH, YOURCLIENTSNARROWDOWN THEIRCHOICESTOTHOSE THATAREONTOP!

Research shows that 87% of the time when prospects are referred or hear about a company, they searched for them online.

Distribution Report

PREMIUM OUTLETS, MARKET MINUTE FEEDS, NEWS & MAGAZINES

Graphics

PRESS RELEASE REPORT 70+

LISTEN NOW:

ABOUT YOUR PODCAST EPISODE

View the top 5 platforms that house your episode and how to effectively market them.

PODCAST

DIGITAL MARKETING

Post your episode on any social media platforms you have and even add your own video behind the sound for better engagement.

EMAIL MARKETING

We recommend sending your episode out to your past and present clients to remind them you exist and give you a reason to ask for that referral.

WEBSITE

Embed video or graphics onto your website that directs clients directly to your press release and podcast episode.

YOUR PODCAST LIVES HERE

Spotify, iHeart Radio, Apple Podcasts, Audible, and Amazon Music are the top 5 platforms your clients listen to.

APPLE PODCASTS

Use one or more of these links in the following ways:

Social Media Posts

Email Campaigns/Blast

Emails

Texts to friends and family

In your Email Signature

SPOTIFY

AUDIBLE

IHEART RADIO

AMAZON MUSIC

CLICK TO LISTEN:

Have you Googled yourself yet?

We did and here are your results!

CLICK FOR MORE CAPTIONS

"It's all about teaching and educating, and I try to tell everybody, ask me the question until you understand it."

- Brian Barker

"Treat them like your grandmother, essentially."

"Date the rate, marry the house."

To Do:

Post on Social Media

“It's helping a first time home buyer, the single mom, the veteran, the poor credit that fulfills the role.”

Podcast Announcement H I F I R S T _ N A M E , I A M P L E A S E D T O A N N O U N C E T H A T I W A S R E C E N T L Y F E A T U R E D O N C O L O R A D O R E A L E S T A T E L E A D E R S P O D C A S T . T U N E I N A N D L I S T E N A S I R E V E A L V A L U A B L E S E C R E T S T O S U C C E E D W I T H R E A L E S T A T E I N V E S T M E N T S ! H T T P S : / / P O D C A S T S . A P P L E . C O M / U S / P O D C A S T / I N T E R V I E W - W I T H - M A R K - J A C O B S M AR E A L T O R - A T - L I V - S O T H E B Y S / I D 1 6 3 1 4 1 0 5 2 7 ? I = 1 0 0 0 5 9 1 1 3 3 1 5 6 I F Y O U ' R E I N T H E M A R K E T F O R A G R E A T H O M E O W N E R ' S I N S U R A N C E C O M P A N Y W I T H U N P A R A L L E L E D C U S T O M E R S E R V I C E P A I R E D W I T H U N B E A T A B L E R A T E S T H E N L O O K N O F U R T H E R - T R A I L S T O N E I N S U R A N C E G R O U P H A S G O T I T A L L F I G U R E D O U T ; J U S T C L I C K T H E L I N K B E L O W A N D O N E O F T H E I R L I C E N S E D A G E N T S W I L L P R O V I D E A Q U O T E W I T H I N 1 B U S I N E S S H O U R . A T R U E W I N - W I N ! H T T P S : / / I N S U R A N C E F O R M . A P P / L / L O - R E - F A S T - A P P / L I _ L R A E K W J V F B S K I N D R E G A R D S , Y O U R N A M E E M A I L T E M P L A T E :

STRATEGY:

EMAIL BLAST TO PAST & PRESENT CLIENTS

TIME IT CORRECTLY SEND IT PERIODICALLY

This marketing strategy gives you an excuse to reach out to your clients and stay top of mind

Whether you're looking to get referrals or their current business, you can benefit from sending strategic periodic email blasts

Why Trailstone? [ Serving CO, UT, AZ, ID, OR, WA ]

Become part of our Refi Protection Program! When you refer: Want to become a referral partner? CLIENT RENEWALS SHOPPED EVERY YEAR 5 YEAR MARKETING PLAN INCREASED REVENUE FROM REFERRALS Notifications when your client requests EOI from anyone but your company Free marketing to your clients for 5 years Exclusive access to new clients who are not working with our referral partners Your client matters to us. We make sure to send you updates every step of the way.

CLIENT

APPRECIATION

RETENTION

ENGAGEMENT

INTRODUCING:

REFER PAST OR PRESENT BUSINESS

SHOW THEM YOU CARE

RETAIN MORE CLIENTS

WIN MORE REFERRAL

S

TRAILSTONE

TODA Y

C.A.R.E. PACKAGE START

ASK ME HOW

Home Anniversary

April Fool's Birthday

4th of July

Closing (30 days)

Don't Forget to Remember (90 days)

Groundhog Day

What if there was a system out there that could take your past clients and set them up several times during the year with marketing pieces and these marketing pieces are designed to set your past clients up for referrals; referrals from their friends, family and sphere of influence.

9% OF BUYERS & SELLERS

LO RE CLICK TO VIEW

actually use the same realtor a 2nd time! actually use the same lender a 2nd time!

3% OF BORROWERS 7

MARKETING PIECESPER YEAR: STATS

GIFTA PODCAST

Short answer: industry professionals who can send you business

Realtors you want business from Loan officers you currently work with Financial Planners

Transaction Coordinators Builders/developers

Title professionals

UP TO Happy gifting!

30% OFF

gift

REFERRAL SOURCE EXAMPLES: Who should you

a podcast to?

303.358.6089 DISC Coach Social Media CE Classes Networking/Events I can help you grow! tia@trailstoneinsurance.com

DISC COACH

As a certified DISC coach I can help you and your team understand why it's important to put personalities in certain roles in order to maximize production.

CE CLASSES

Attend one of our CE classes! I'm always looking for LO's to help teach/sponsor and realtors to fill seats. We offer highly educational information in several different categories.