NEON’S LIGHT
Out come picture book
182mm × 263mm
Audience
office wokers age between 20-50
This picture book tells the story of a firefly called Neon who yearns for city life and comes to work in the city from the forest where he lives. In order to stay in the city he joins a design company, which is designed according to the template. The work mode caused Neon to fall into anxiety, and finally his practices and thoughts infected his colleagues, and a single spark was able to start a prairie fire.
The inspiration for the project comes from the current reality of workplace pressure in China. At present, 996 has become a norm in most companies in China, that is, going to work at 9AM and leaving work at 9PM, and working six days a week. However this deformed working state makes young people more and more stripped of themselves. I hope that through this project, I can reflect on today's high-pressure working environment. Through this project, office workers can find their own shadows and find themselves in their working environment.
05.2022
Date
Size Final flip book video:https://youtu.be/w3NRAtNbim4
Introduction
Inspiration Primary Research
My inspiration comes from Ma Yun's saying "996 is a blessing".
than those at home. Facing leaders and colleagues in the workplace, more and more young people feel that their individuality is being deprived; they are like screws on a factory assembly line, like a body that loses its soul day after day.
large companies such as Alibaba and Tencent, and collected their thoughts on working in large companies.
Through interviews, found that in relatively large companies, there is a saying of "gifting names". Using nicknames to name them weakens the sense of presence of employees in the company and facilitates company management.
There are advantages and disadvantages to this practice of naming names. From a positive point of view, calling each other nicknames between leaders and colleagues is conducive to shortening the distance between each other, blurring the sense of hierarchy, and avoiding greater problems caused by fear of being rude when encountering problems; negatively, this is the company's PUA Advanced means, abandon your original name, forget what you are here for, and be a working machine honestly.
Interview
Secondary Research Reference
In
Wang Tian Nickname: Fafa Age:25. Visual designer
There is no joy in work, it’s just tool to make living, I’ve been deprived of myself, doing things don’t like every day. Self-view is not important, leader's idea bigger than the sky. But there will also be good
Li Baiqi Nickname: Jack Age:42. Project manager
Theory Reference
Zhang Yan Nickname: Bai Age:38. Project manager
can also be regarded as an old employee of the company, in our company, respected by most the juniors when handing over jobs. At work, will be more strict with my subordinates, after all, there are indicator requirements.
Liu Yu Nickname: Xuanming Age:29. Senior Programmer
often work overtime until the early hours of the morning without overtime pay. Even so, your boss will often scold you for not doing good enough job compared to your colleagues. thought about quitting my job. There are
hard to play their assigned roles.
Deindividuation makes it easier to subordinate the individual to the group. Appropriate depersonalization can make groups easier to obey and manage.
Artist Reference
A company in Shenzhen installed a camera on the workstation In it, animals are endowed with human emotions, and they are endowed with various images by the author just like human beings.
Idea Generation
Idiom
Wu Yaqi Nickname: Strawberry Age:24. Visual Assistant
As an introverted white the workplace, when work with unfamiliar colleagues, often don’t know how to address each other
Pink Floyed,
their minds, it's like breaking free from the high walls that block their bodies.
Wes Anderson, why I am moved.
Scene reference
A company in Shenzhen installed a camera on the workstation. Monitor whether employees are working seriously in the workplace at any time.
In China, there has been an idiom since ancient times, "be a cow and a horse". Cows and horses are metaphors for people who are ordered by others.
Today's entrepreneurs treat employees like animals and let them work hard like cattle and horses, which is the best reward for the company.
Simply put, "workplace PUA" is the mental control of the superiors on the subordinates in the workplace. The company leaders use the way of denying you to fool you into acting like a cow for the company. If you leave this company, you will be useless and unable to gain a foothold in society. You can only work hard in this company to prove yourself, and you will fall into a vicious circle. In
stress and low self-esteem.
But humans have thoughts, which is not the same as animals that only work hard. In this project, I have the idea of drawing people as animals.
Replace human beings with animal images, or anthropomorphize animals, so that things that do not have human actions and emotions have actions and emotions, which is more appealing.
buildings are like densely packed cages.
Conducting Interviews and Collecting Stories
George Orwell,
Gao Yang Nickname: Deng Age: 29. Programmer
colleague atmosphere work, but you still have to be cautious.
this way, the nickname like mask, hiding the "real me" and striving for the "company's goals". Because
mandatory in a class of enterprises, and
determined, cannot be changed will, which deprives
of their "freedom to choose name".
"taking nickname"
once is
people
of nicknames can dilute the ranks, allowing everyone to let
of their identities and quickly integrate into the work environment.
of freedom, restrictions
bureaucracy
The use
go
When people feel more and more the lack
and
big factories, a nickname system with sense of freedom seems abrupt and ironic.
Development
Character Design
Storyboard
Fanzhi Zeng,
Shaun Tan,
This picture book tells the story of a cicada who came to the human reinforced concrete world, lost and accepted himself in the struggle. The picture book has an open
Although the smiling face on the mask represents goodness and positivity, the mask implies that it is just a disguise. The true intention hidden under the
So added the image of a mask in the picture book. Employees in the workplace have to wear masks issued by the company to work. This also responds to the previous survey that some large companies use pseudonyms to work.
Staff No.2
spondylosis because of his long neck and long-term desk work.
Boss
The monkey manager, with long
development of the company.
Staff No.3
Fired Walk out of the company very warm
Design according to him own ideas, not according to the company's template Criticized by superiors, began to doubt oneself, tail lights dimmed
Colleagues are encouraged start retaining individuality Flying through the crowd at night, illuminating their weary faces Fly away
Color Test Color reference
light pollution in cities.
kind of group that is usually ignored, and face up to the deteriorating environmental problems.
Staff No.1
tried electronic painting, sketch monochrome hand-painting, and the collision of paint and water in watercolor, and like the rough lines of charcoal, so decided to paint with watercolor and charcoal.
Mr. Elephant, 30 years old, works diligently, will earnestly complete the orders given by his superiors, and never complains.
See the landscape in the city Get a job
Break the rules, no mask Colleague very surprised why don't he wear a mask
YiYao Da,
Sisihn,
Process
Final Finished illustration pages with text
Front and back cover A small ingenuity in the book
The combination of pull pages makes the The use of multiple materials makes the This
"No ideas are needed here! You just need to follow the template and process!" Xiaoyun Tian
Process of printing type
of drawing I used a white background color to overlay the picture to create Neon sits on the reinforced concrete buildings and emits his
is a folder setting in the out Neon’s work card and set after Neon’s successful
Final
Outcome Illustration Book
Outcome installation
Size
260mm × 360mm × 6
Medium
watercolor colored pencil, pastel, alcohol
Date Introduction
In this project, I drew a series of six illustrations, and finally made an installation and photographed it. This project was inspired by the use of live fish in one of my family's sacrificial rituals. Watching the loss of life, I couldn't help but think of the countless animals that have sacrificed for human actions from ancient times to the present. Especially in the fields of medicine and cosmetics. In the field of medicine, it is impossible for a doctor to put a rabbit on the operating table without dissecting it, and it is impossible for drugs to be directly clinical without animal experiments. The road of human selfish scientific development is covered with their corpses. Yet in many cases, especially in cosmetics, cruelty to animal testing can actually be avoided.
Animals cannot speak, but they can still feel pain.
I hope that through this project, I can remind people not to forget that these animals have sacrificed millions of sufferings for us, remember this heavy responsibility, and hope that human beings can find inanimate experiments one day
09.2022
Inspiration Secondary Research
My inspiration comes from what I saw when I went home for elders to give him a break, but he was stopped saying that this was human development, such as animals that were used for medical
be
Beauty should not bring harm, and in China, animal testing for most "ordinary cosmetics"
Draize Test
Used to measure how irritating products are to human eyes, mascara, eyeliner, hair care products, Rabbits are often chosen as experimental subjects because they have only one tear duct are immobilized and the test ingredients are
The test subjects will be observed for several days, and the degree of irritation of the ingredients to the human naked eye can be deduced from the reaction of their eyes to the substance redness, ulceration, bleeding, blindness, etc 1944 and the procedure has remained largely
Monkey
The disease symptoms and treatment methods of monkeys are very similar to those of humans,
Three Tibetan-Emir monkeys entered the operating transgenic pig-Tibetan-Emir monkey the
water mice", which have the advantages of lower
a new trend which is suitable for preclinical pharmacodynamic evaluation and early screening of anticancer drugs.
recipient monkey died after 26 hours of survival.
we still
Laboratory Mice
Laboratory Mice are widely used in the research of cancer, sarcoma, leukemia, and other malignant tumors, and provide a good biological model for the study of the occurrence and biological characteristics
There is also the auditory startle response: loss of hearing due to noise.
Frog Pig
Dissecting a frog is a great experiment often found in introductory biology or anatomy classes
quick and
Pigs are one of the most important experimental animals divided into experimental domestic pigs and
think animal experiments are necessary, in the process of human that the only way to do this is to use more standard methods when doing If animal experiments are not carried out, how can human beings progress in science and technology? Of course, experiments must
carried out on animals, otherwise, can
try our best to experiment on humans? During the experiment, we must follow the 3R principle to reduce their pain When conducting animal experiments, felt that the fresh and lovely life Zhang Yiyi. Age 26. Designer Wu Xun. Age 29. Restaurant manager Liu Tan. Age 33. PhD in Biology Ye Zhengtian. Age 21. Medical student Yin He. Age 27. Junior high school English teacher Wang Hao. Age 38. Freelance
Did human beings wantonly trample on the sacred value of life?
Theory Research Visual Research Storyboard
How to Be Animal: A New History Of What It Means To Be Human
The author of this book, Melanie Challenger, is a researcher in human history, natural history and
Through this book, I hope that more people can realize their "arrogant attitude" as a human being, and learn to cherish the animals around us, and try to perceive
Julia Soboleva is a Latvian surrealist painter known for her dark and mysterious painting
The human beings in julia's works have an alien-like image, even though they have been
of narrative and character through intuitive image-making as a metaphor for the absurd
ingeniously attached to praise the dedication of
Nowadays, more and more attention is paid to the popularization of laboratory animals, and the Memorial
Color test
"Confessions of an Experimental Animal"
I am a living reagent
I am a precision instrument
Trying medicine and needles is my theme
I'm all for you science
You are a living reagent
You are a precision instrument
Try the medicine and the needle, you replace me
Life science cannot do without you
You are a healthy and beautiful angel you created the miracle of life
I am a living reagent
I am a living reagent
I am a precision instrument
Trying medicine and needles is my theme
Try the medicine and the needle, you replace me
You are a healthy and beautiful angel you created the miracle of life
Ethical Review of Animal Experimentation
Because animals are sentient beings how we treat animals is
Therefore, ethics review, as a binding regulatory framework is not an undue violation of research freedom, but provides to society, and allows them to recognize that animals, like of ethical review is to strike a balance acceptable to most people between which may improve the welfare of experimental
On a global scale, it is precisely because of the progress made based on animal experimental research that human
Darwin pointed out, animals can experience not only pain, but also fear, loneliness, boredom, depression, and anxiety, among other things.
Therefore, in this project, I hope to present the bodies of animals in an anthropomorphic way hope in this way people have more empathy to
a language, bodies and landscapes are intertwined, and each piece presents us with a
Laboratory Animal
Julia Soboleva
Holly Mills
Scientists are observing mice on the
transplanted with tumors for experimental observation
In order to transplant allogeneic heart transplant experiments on hero!
Rabbits in shackles, their tears merged with the eyes of the humans on the ground staring at
Pig embryos, still in embryonic stage, are ready to provide experiments for
Final A
“Heart Orgy” “Parasitic” “Spiral Up” “Same Mother” “Cauterization” “Silent Stare”
Silent Victims List In the end, I used opaque watercolor, colored pencils, pastel alcohol and other comprehensive materials,
Development
I hope to show the cruelty and hypocrisy of human beings through an experimental performance art, and criticize people for abandoning
installation, product, branding, video
07.2022 - 09.2022
Medium Date Introduction
The inspiration for this project comes from the fact that the summer in Shanghai in 2022 is very hot. It is not uncommon for birds to suffer from heatstroke due to lack of water in the city I want people to pay more attention to the group of birds, so I proposed the Bird F rst Aid Station plan.
I made three main products to put in the first aid station, and presented my ideas through packaging design and final-use devices.
I hope that this project will make people reflect in this extreme way, do we really need such a future when we see birds carrying such equipment on their backs to sur vive?
Process Video: https://youtu.be/mQtWQB-WqIg
Promotional Video: https://youtu.be/FAyK_HzIdLk
®
Inspiration
City Navigation
Bird falls are frequent in 2022
I wandered aimlessly through Shanghai in July with no unusually hot, from the morning to night walk let me
Some birds even had no energy to slouch and breathe had to come to the water pool in the human settlement
So, because of the heat, the bird survival problem in the city seems to be getting worse.
Summary
Global future temperature projections
What
happens to birds after heat stroke?
dizzy
Therefore, I want to solve the damage to birds caused by the high temperature weather caused by humans. I want to make a design to appeal to people's attention to birds and environmental issues.I really want to do something for this groups, for future birds.
Reference
https://movie.douban.com/subject/30410114/all_photos irritable
which a biologist personally guides the geese with the help of improvised aircraft in order to help the geese make the best migration route in the increasingly harsh
I think that in this movie, humans automatically interfere with the living conditions of birds, but they can survive longer in the land destroyed by humans
artists have built dozens of small dwellings for birds
the end of the century, especially pollinators are
the ability of bees to spread pollen diversity, thereby
So here I want to use a speculative design thinking to build a world where birds may disappear in the future. If birds disappear, what should humans do?
Desk Research
I want to do something that help birds with heat stroke, maybe like building a nest for a sunstroke bird? IPCC Working Group I, 2021 Spread Your Wings
Gupta Woven Tom Sachs A classic birdhouse 2. Open your mouth to breathe 3. Loss of appetite and vomiting ground SUMMARY Quickly replenish water and electrolytes when
Sourabh
Yanjun Yu
lack of water shed feathers fervescence
interesting, so I think that treating trees in this way of medicine is a very good expression, so I think that I can The concept of a rescue station to rescue pigeons
the future, the global temperature will only get hotter, so more and more birds will die due to heat
Interview with pigeon owner
Shanghai pigeon keeper introduces his dovecote.
So I went to interview pigeon owners in Shanghai to learn about the living habits
Summary: Pigeons will die when they leave the water.
inserted into the skin, but only needs to be attached
This is an important theoretical support. With the skin sticker needle, theoretically speaking, it can
Researchers at Stanford found that there is a micro interlocking structure between the feathers of pigeons, which makes the I think this method can be used to make peacock feathers into a crow that lost its So I might be able to make a wing out of real feathers to give birds that have lost
Collecting
//Create a infusion device and the other is player in the base station that plays natural sounds when rescuing birds
//It also includes auxiliary supplies
//Create a brand
Transfusion
pigeon to observe the direction of the
Sketch
Sketch Modeling
So I started out with some sketches of the player, and I hoped that the music that played while people were
Pigeon Air Patrol
Mr. Zhang pollution sensors to collect pollution data in I think this way is very interesting, the small bag on the pigeons will not burden them, I want to borrow this sense of form and apply it to my project. Concept Design List
https://www.youtube.com/watch?v=NjN7nXVBiwk https://www.youtube.com/watch?v=7wruZPndkpk Sticker needle https://www.donga.com/cn/article/all/20180825/1439090/1
Prototype Modeling
Outcome
infusion
to
and
Device Reference
Sketch
Modeling
Combine the strap and the
bag
connect the
carry out the wearing I drew a sketch of the infusion set to be
Outcome Research
Assisted Wings Sound Player Desk Research
Soft rubber brackets that can adapt to
So I started with a sketch of a wearable device for feathers Outcome
Sound Test of my house, and it was clear that the music worked, and she
to activate the switch, clockwise to play and
Inspiration Research Sketch Interview Main Station Logo 1 1 5 8 2 Illustrations Development used for rescue. and space distribution 1. Transfusion Device 6. Assisted Wings 8. Water Can rescue. Is there an easier and speedy way to get people to rescue more quickly? 31% 22% 9% 6% 34% Summary Neo Tu First-Aid-Kit ® URBAN PIGEON FIRST-AID STATION 6 7 9 4 5 8 3 7 6
User R Final display
If the birds n the future need to use such e pment t y re y te e e re ve t rom no n.
ration of the outer pac aging o er fee r e a medicine pac aging concept is very meaning Too many things have bee ced in the process of human te g c eve pment.
/Maybe the instructions need to be more det ed p e can operate y through the instructions.
In this project I drew a series of fragments about memories and emotions.
The inspiration for this project comes from the last time I failed to see my grandma. At the beginning, I didn’t feel sad when I heard the news of my grandma’s death, but as time passed, whenever I thought about it, I always It is more and more painful. I hope that through this p oject, I can reconcile with my past self let my memory of them plant a small seed in my heart, waiting for a moment in the future to take root and sprout.
The picture of my grandma mending my clothes in front of the sewing machine is vivid in my memory and now I pick up these memories stroke by stroke just like my grandma's stitches and stitches.
Outcome installation watercolor, colored
charcoal
pencil,
240*1780mm
10.2022 Medium Size Date Introduction
Inspiration
Secondary Research
My inspiration comes from the regret because I was far away in a foreign
Interview
My last connection to her was my deliberately avoided missing my grandma so that my sensitive inner order could be record with my grandma, tears always regrettable and impermanent, learn to passed away, it is not the saddest and most the belongings of the lost relatives in a familiar life situation, and the memories slowly come to
Memory is a magical thing, perhaps only time in nature tend to fall into the philosophical myth of who and where
Idea Generation
the loved ones die, you will face death"
Interview with uncle and mother about their she was alive, but when everything got better, things are impermanent, and cherishing the
emotional isolation as a psychological
My mama
recognizable things in the painting, forming a restrained, depressing, and soft aesthetic feeling
Sketch
good at visually depicting the narrative space, In this collection of illustrations, the and I want to refer to this
Grandma turned into a bird and lived in my eyes
Good night
2004 was the last time we met, Burning in the incense is still my longing
Seven-year-old me can't fully understand the concept of death I look at your body covered with flowers
What I hold tightly in my hand is yesterday's hard candy Hospital walls have heard more prayers than churches There are more sincere hugs on the station platform than weddings I seem to fall into an endless abyss
The female bird in the dream is bloated and fat
The temperature that melts in my palm is the sweater of 1988 It's the last connection with body temperature
"quack quack quack"
Grandma's courtyard Roses bloom all over the wall Ducks parting with dogs
Good night Good night Good night
Detachment
Artist Reference
Final “2002” Pencil on paper 14 x 11cm 2022 8:26 AM 19 x 13cm 2022 Glowing apple 2022 Melting in loneliness 2022 I live in your eyes 2022
Final
Waking up 2022 Female bird 16 x 17cm 2022 “1988” Pencil on paper 14 x 11cm 2022 At the end of time paper 19 x 24cm 2022 “2001” Pencil on paper 2022
Final Duck, duck and dog 2022 Back view 2022 Flowing blue 14 x 16cm 2022 I love you forever 2022
So printed the picture on the cloth, embroider the poem on the cloth, put it on my grandma's sewing machine for shooting.
Outcome
Outcome
Dream Memory is a magical thing, perhaps only time in nature can match its mystery. When we think about memory, we tend to fall into the philosophical myth of who and where am, because memory is to a large extent equal to each of us in the past, and almost equal to ourselves.
Sketch book Hand Work “The Wind on Calton Hill” 05.2022 “My Aquarium” 08.2022 “Purple Water Lily” 09.2022 “Absurd Circus” 03.2022 “ Return to All Directions ” 02.2022 “Greed” 03.2022 “1900” 10.2022