Gr 105 - Fall 15 - Tiana Olivia

GR.105 PRINCIPLES OF GRAPHIC DESIGN FALL 2015

PRINCIPLES OF GRAPHIC DESIGN

INSTRUCTOR: RICO PENG

Form and Communication Using 3 flat black squares or rectangles to communicate and

TIANA OLIVIA

GR.105 PRINCIPLES OF GRAPHIC DESIGN FALL 2015 INSTRUCTOR:RICO PENG

express the meaning of each of the following 4 words —Bold, Stress, Tranquil and Kinetic.

Using only 3 black squares or rectangles may seem to be a rather limited palette for expressing such diverse words, but consider how these forms can be expanded into a more comprehensive visual language by utilizing the various principles of design—unity/variety, emphasis/hierarchy, rhythm/repetition, scale/proportion, and balance.

STRESS

TRANQUIL

KINETIC

PRINCIPLES OF GRAPHIC DESIGN

BOLD

AN EXPLORATION OF LINE, MOVEMENT AND VISUAL LANGUAGE

TIANA OLIVIA

GR.105 PRINCIPLES OF GRAPHIC DESIGN FALL 2015 INSTRUCTOR: RICO PENG

Using only lines, communicate and express the meaning of each of the following words— Spontaneity, Conformity, Contrast, Divergent, Graceful, Playful, Tension and Aggressive.

Using only lines may seem to be a rather limited palette for expressing such diverse words, but consider how these forms can be expanded into a more comprehensive visual language by utilizing the various prin¬ciples of design—unity/variety, hierarchy/emphasis, rhythm/repetition, scale/proportion, negative space and balance.

This gray area is your artwork area.

Place your artwork here in this box and reset the fill to “none” before submitting.

Keep the .25pt keyline if the work has a white background.

Set the keyline to “none” if the work has a solid background.

PLAYFUL

GRACEFUL

SPONTANEITY

PRINCIPLES OF GRAPHIC DESIGN

CONTRAST

Image Juxtaposition and Connotative Meaning Symbols and indexes are surrogate images. They stand-in and

TIANA OLIVIA

GR.105 PRINCIPLES OF GRAPHIC DESIGN FALL 2015 INSTRUCTOR:RICO PENG

express meaning indirectly. Through signs, the graphic designer can communicate desires, fears, anxieties, moods, sensations, feelings and intuitions—all of these are subjective and emotional yet capable of being graphically equated by— line, shape, color, texture, image and form. The meaning is recognizable to those who have had similar experiences or those who are willing to make associations and decode

PRINCIPLES OF GRAPHIC DESIGN

the signs.

Typography and Typesetting This typesetting exercise explores basic the typographic

TIANA OLIVIA

GR.105 PRINCIPLES OF GRAPHIC DESIGN SPRING 2012 INSTRUCTOR: JOHN NETTLETON

conventions of: alignment, line spacing and rags using the same copy for easy comparison.

Each basic type of alignment carries unique aesthetic qualities, cultural associations and potential hazards to the design of the page or screen. The distance from the baseline of one line of type to another is called line spacing or leading. The rhythmic termination of lines of text is called a rag.

WHY DESIGN NOW?

WHY DESIGN NOW?

National Design Triennial

MAY 12, 2019 - JANUARY 9, 2020 COOPER—HEWITT, NATIONAL DESIGN MUSEUM NEW YORK

National Design Triennial May 12, 2019 - January 9, 2020 Cooper—Hewitt, National Design Museum New York

Designers around the world are answering this question by creating

Designers around the world are answering this question by creating products, prototypes, buildings, landscapes, messages, and more that address social and environmental challenges.

FIRST STUDY

products, prototypes, buildings, landscapes, messages, and more that address social and environmental challenges.

SECOND STUDY

Why Design Now? WHY DESIGN NOW? NATIONAL DESIGN TRIENNIAL

May 12, 2019 - January 9, 2020

May 12, 2019 - January 9, 2020

Cooper—Hewitt,

Cooper—Hewitt,

National Design Museum

National Design Museum

New York

New York Designers around the world are answering this

Designers around the world are answering this

question by creating products, prototypes,

question by creating products, prototypes, buildings, landscapes, messages, and more that address social and environmental challenges.

THIRD STUDY

buildings, landscapes, messages, and more that address social and environmental challenges.

FOURTH STUDY

PRINCIPLES OF GRAPHIC DESIGN

National Design Triennial

TIANA OLIVIA

Design Influences and Grid Exploration Designers get their inspiration from many sources: nature,

GR.105 PRINCIPLES OF GRAPHIC DESIGN FALL 2015 INSTRUCTOR:RICO PENG

music, fine arts, dance, color, photography, books, films and other sources of research. This assignment called for the selection of three designers, typographers, photographers or architects who have, developed their field, and continue to inspire. Their profiles, including samples of the their work are presented.

DAVID CARSON

His unconventional and experimental graphic style revolutionized the graphic designing scene in America during 1990s. He was the art director of the magazine Ray Gun, in which he introduced the innovative typographies and distinct layouts. He is claimed to be

other, seemingly meaningless at the surface but holding a larger picture. The disorganized use of his typography has its own purpose, such as the each stroke of a painter’s brush evoke different emotion, imagery and idea, so does Carson’s designs possess such attributes. Where his innovative style of visual communication attracted new readers it also repelled many who considered his work fractured, hence misleading.

the godfather of ‘grunge typography’

Although his covers for Ray Gun were

which he employed perpetually in his

often radical and bold, it fascinated

magazine issues.

the young readership, thus the big

In 1989, he was landed a job at the magazine Beach Culture, as an art director. After the publication of only six Clockwise: 2 Raygun magazine covers, Ray Ban poster

disarray of photos overlapping each

corporations also hired him for their brand advertisements through both print and electronic media.

issues, the magazine folded.

In 1995, Carson quit his job at Ray Gun

Notwithstanding, Carson made a name

and established his own firm, David

for himself through the opportunity,

Carson Design. He signed contract with

as his designs were recognized for his

a host of major corporate clients,

unique style and typography and

including Nike, Pepsi Cola, Ray Bans,

consequently earned over hundred

Levi Strauss and MTV Global among

design awards. In 1992, he was offered

others. Additionally, he published a

a job at an alternative-music magazine

comprehensive collection of his graphic

Ray Gun, whose publisher saw true

works The End of Print: The Graphic

potential of his graphic design skills.

Design of David Carson (1995) and other

Once again, Carson proved himself as

highly experimental works; 2nd Sight,

he tripled the magazine’s circulation and

Trek and Fotografiks.

attracted a wide readership.

Source: http://www.famousgraphicdesign-

His work is characterized by the chaotic typography and pattern it embodies,

ers.org/david-carson

PRINCIPLES OF GRAPHIC DESIGN

Recognized for breaking the rules, nearly untethering legibility from communication and inspiring a generation of young designers with his bold understanding of cultural style.

TIANA OLIVIA

Design Influences and Grid Exploration Designers get their inspiration from many sources: nature,

GR.105 PRINCIPLES OF GRAPHIC DESIGN FALL 2015 INSTRUCTOR:RICO PENG

music, fine arts, dance, color, photography, books, films and other sources of research. This assignment called for the selection of three designers, typographers, photographers or architects who have, developed their field, and continue to inspire. Their profiles, including samples of the their work are presented.

LUBA LUKOVA

Bulgarian-born Luba Lukova, who now lives and works in New York City, is one of the most distinctive image-makers working today.

Whether by using an economy of line, colour and text to pinpoint essential themes of the human condition or to succinctly illustrate social commentary, her work is undeniably powerful and thought provoking.

Invitational Poster Exhibition in Fort

In a climate dominated by complex

Another famous work of hers is the

are a refreshing contrast. Using limited colour, engaging composition and hand-lettered typography, her distinctive graphic style is powerful in its simplicity, energetic contrasts and vivid colour, often achieved with single ink on coloured paper.

Clockwise: The Taming of the Shrew, Sudan poster, Social Security poster

Most of Lukova’s work is done by hand, including illustrations and typography.

Although she uses the computer to occasionally manipulate images, her insistence on hand drawing permeates her work with a wonderful liveliness and organic unity.

Lukova has won numerous awards for her poster designs, including HOW Magazine’s International Design Competition Best of Show for “The Taming of the Shrew,” and Honor Laureate at the International

The poster, Sudan, is one of a myriad images that exemplifies this approach.

Commissioned by a New York group, it raises awareness of the issue of poverty in Sudan. In this stark black and white image, an emaciated human face is pictured with open mouth. Within the mouth, we see a nutritional food label that indicates all nutrients are zero.

Social Justice from 2008. It’s a series of 12 posters that she created. Lukova said, “This project is my cry for action.

We have to change things for the good of the entire world, not only for America,” She employs accessible metaphors that present well-known issues in a succinct and iconic way, sometimes using humor to present disturbing issues.

Her use of visual metaphors creates timeless, indelible images. Her art chisels away at the dross, the banal and the predictable, to reveal the heart of a subject. Lukova’s illustrations are diamond bright, shining a light for others to follow to their own truth.

Source: http://www.designindaba.com/ profiles/luba-lukova http://www.commarts.com/columns/luba-lukova

PRINCIPLES OF GRAPHIC DESIGN

multi-layered imagery, Lukova’s designs

Collins, Colorado.

TIANA OLIVIA

Design Influences and Grid Exploration Designers get their inspiration from many sources: nature,

GR.105 PRINCIPLES OF GRAPHIC DESIGN FALL 2015 INSTRUCTOR:RICO PENG

music, fine arts, dance, color, photography, books, films and other sources of research. This assignment called for the selection of three designers, typographers, photographers or architects who have, developed their field, and continue to inspire. Their profiles, including samples of the their work are presented.

YUSAKU KAMEKURA

Kamekura was born on April 6, 1915 in Japan’s Niigata Prefecture. He studied at a particularly unique design school for

roster that included Kohel Suguira, Kazumasa Nagai and Ikko Tanaka. It was Kamekura’s poster series, with its dramatically-angled photographic images of swimmers and runners, that lent the publicity campaign its active punch. He also won gold and silver awards from the Tokyo Art Directors Club, Mainichi Industrial Design, and Japan Advertising Art Club.

that time: the Bauhaus-oriented Institute

Aside from his work on the 18th Olympic

of New Architecture and Industrial Arts

Games, a number of other projects

built by Ranahichiro Kawakita.

are considered by many to be his

Despite the post-war western influences of modernism on design in Japan, Kamekura has managed to find a synthesis between the rational, logical and functional design systems of the west and the classical grace of traditional Clockwise: 1964 Olympic Games poster, Japan EXPO ‘70, Hiroshima Appeals

strength and freshness from an artist

Japanese design. Most known for his use of uncluttered, solid shapes in an elementally sparse plane, one can also

masterworks. His poster design for the Japan EXPO ’70 was recognized by the Tokyo ADC, the Warsaw International Poster Biennale and Milan International Travel Poster Exhibition. Another distinctive piece is his Hiroshima Appeals poster, illustrated by Akira Yokoyama which won First Prize at the Lahti Poster Biennale.

find unexpected lyricism behind these

Since 1989, Kamekura has been the

solid forms.

editor, cover designer, and organizer of

Kamekura has always been a sports enthusiast—specifically fast sports like motorboats and skiing. He admits that he forgets everything he knows about design during ski season. His trademark poster for the 18th Olympics—consisting of the Olympic five-ring symbol, Tokyo 1964, and the red sun of the Japanese flag—was selected for its simplicity,

Creation Magazine, a series of publications limited to twenty issues which focus on international graphic design, art, and illustration work by a variety of artists.

Source: http://adcglobal.org/hall-of-fame/ yusaku-kamekura/

PRINCIPLES OF GRAPHIC DESIGN

Few designers achieve more than a half century of professional longevity—let alone continue in that time to find new solutions and challenges in their work.

However Yusaku Kamekura has accomplished this and more in his lifetime

Individual

Group

If they have the option to not talk directly or calling others, people would choose texting or sending email instead

People are less likely to have landlines/telephone these days

The discovery of internet, cellphone, and social media changes the way people communicate

After the invention of telephone people were able to communicate almost directly to each other

Setting

PRINCIPLES OF GRAPHIC DESIGN

Culture

Effects

COMMUNICATION

People

Carrier Pigeon

Social Media

Smartphone

Search Engines

Internet

Cell Phone

Email

Telephone

TV first debut (1939 New York’s World Fair)

At the same time people became more distant with one another because they are glued to their smartphones and social media all the time and forgotten to socialize in real life

We can communicate with other person in an instant, it doesn’t matter how much distance apart from one another

Discovery and inventions of internet, smartphones and social media revolutionized the way people interact with one another

Invention of search engine really makes life easier, it’s like a compact encyclopedia.

At first internet was invented for military purposes but later it can be use for public and internet makes life easier

Now people don’t really use telephone that much since they have their mobile phone with them all the time

100 years later cell phone was invented and on that time people can bring their phone with them and not depending entirely on the landline.

During the 1840’s people communicated using telegraph and only read the morse code, after the invention of telephone people can talk to each other through the telephone and hear each other’s voices.

1000 years before printing press was invented, people can only make a handwritten manuscript and do everything by hand.

But after Johann Guttenberg invented printing press, people can create mass-produced books

The U.S.

German - printing press

Rome

Syria

Persia

Egypt - first postal system

South France - cave paintings

TIANA OLIVIA

The invention of printing press revolutionized the way books being produced

People in Rome used pigeon carrier for sporting events

People in Egypt used pigeon carrier for military communication

Jack Dorsey Evan Williams Biz Stone Noah Glass

Mark Zuckerberg

Larry Page & Sergey Brin

Dr. Martin Cooper

Samuel B. Morse

Johann Gutenberg

Persian

Chinese

Egyptian

Mayan

Aztec

Primitives

Research Concept Map: Analysis, Understanding and Systems GR.105 PRINCIPLES OF GRAPHIC DESIGN

FALL 2015

Design practice is a system that exists within multiple other INSTRUCTOR:RICO PENG

consumption to name a few. A concept map can help one to

systems: culture, business, production, distribution and analyze, gain understanding and communicate, some of the larger systems of any given content.

TIANA OLIVIA

Research Concept Map: Analysis, Understanding and Systems

GR.105 PRINCIPLES OF GRAPHIC DESIGN FALL 2015 INSTRUCTOR:RICO PENG

Design practice is a system that exists within multiple other systems: culture, business, production, distribution and consumption to name a few. A concept map can help one to analyze, gain understanding and communicate, some of the larger systems of any given content.

History of Communication

Postal System

First developed during the ancient emperors (Egypt, China, Persian Empire)

550 BC

Roman postal service, Curcus publicus, was the most well developed system

1150 Carrier Pigeon

Pigeons have an uncanny ability to find their way back to their nests regardless of the distance.

301-800

Later on, pigeons would be used by Romans to report the outcomes of sporting events and by Egyptians for military communications.

First Handwritten Manuscript

Handwritten books/documents was first developed 1,000 years before printing press was invented

1440 Printing Press

Johann Gutenberg revolutianized the way books were made by inventing printing press for the first time.

Printing press enables people to create mass-produced books.

Telegraph - Morse Code

1840's

Was invented by Samuel B. Morse and his friend Alfred Vail and Leonard Gale.

1876 Telephone

We took granted of phone today, but over 100 years ago Alexander Bell was busy trying to make his invention works.

Television

1939

Television made its official debut at the 1939 New York World’s Fair. It was seen as an amusing, but unnecessary.

1973 Cell Phone

The first mobile phone had a maximum talk time of 30 minutes It took a year for the battery to reharge.

1967

1990

Smartphone

It was the first time the term of “Smartphone” appeared

Search Engine

The first search engine was called Archie. It is not until 6 years later where Google first known.

1995

1996

PDA

Or Personal Digital Assistant released in public.

People had to use stylus while using it.

Social Media

First social media was called Six Degrees.

1997

2004

Facebook

Was released in 2004 as a Harvard-only exercise and remained a campusoriented site for two full years In 2006 Facebook finally availble for public

Micro-blogging

A from of blogging that allows user to write brief text updates.

2006

40 character or less

2007

iPhone

Steve Jobs introduced smartphone that has multi-touch interface, which is the iPhone that still popular until today.

Android

Android release their smartphone product. Now they dominate the market for smartphone.

2008 Tiana Olivia GR 105 - Fall 15

PRINCIPLES OF GRAPHIC DESIGN

Internet

The original Internet was invented for military purposes.

Historical Journey: Communicating an Experience Through the structure of visual form a graphic designer can

TIANA OLIVIA

GR.105 PRINCIPLES OF GRAPHIC DESIGN FALL 2015 INSTRUCTOR:RICO PENG

provide comprehension and engagement of content. A graphic designer can provide a new experience to the viewer, challenging the conventions of communication expectations.

The graphic designer can expand the realm of experience and make the content more meaningful. In turn the relationship of content and form becomes unique and valuable through

Recent study revealed that average person spends 90 mins a day, 23 days a year and 3.9 years of the average person’s life is spent looking at their phone screen. Don’t let your phone creates a barricade between you and the outside world. So put down your phone and see what’s out there.

PRINCIPLES OF GRAPHIC DESIGN

its authenticity.