Creative Director

THUY ANH DO THI

Over the course of my career, I have developed a deep understanding of different materials used in design, enabling me to make informed decisions in material selection for projects. This knowledge has proven invaluable in creating visually stunning and functional designs that meet both client expectations and industry standards.

Complementing my design skills, I have a strong understanding of marketing principles. This enables me to create designs that not only fulfill client objectives but also captivate and resonate with the target audience, thereby maximizing the impact of design projects.

Since I am committed to maintaining project confidentiality at all times, the portfolio will only include projects that can be shared.

THUY ANH DO THI

ANH DO’S CREATIVE PROJECT

ACTIVITIES AND PLAN

DIAMOND PLAZA ’S ACTIVITIES

NEW YEAR DECORATION AT DIAMOND PLAZA

CLASSIC MEETS MODERN

▶ Key message: "Time for Shopping."” timeless spirit of celebration.”

▶ Setup and installation in approximately 10 days.

VISUAL DIRECTION : Harmonizing Tradition and Modernity

This visual direction blends tradition and modernity at Diamond Plaza. Vibrant orange and warm lighting wood create an inviting atmosphere, while traditional elements add cultural significance. Cost-saving measures ensure longevity, and an eye-catching animation clock becomes the centerpiece. Enchanting elements like animated flower lights, simulated firework displays, and a sakura projector enhance the ambiance.

COLOUR PALETTE

Chilean Fire D3633D Meadow D2BFA6

Chilean Fire B8926A

Burnt Orange B45B29

DIAMOND PLAZA ’S ACTIVITIES

GRAND OPENING DAY

▶ Reopening after a three-month renovation, offering an elevated experience.

▶ Grand opening ceremony on December 15, 2022.

▶ Three exclusive VIP days from December 16 to 18, 2022.

▶ Welcomed 25,260 visitors during the VIP days, reaffirming Diamond Plaza's status as a luxury destination.

▶ 90% occupancy of luxury brands after the renovation: Channel, Clea de peau, Diptyque, Vinriic.v.v.

▶ Jomalone has chosen Diamond Plaza as its first store in Vietnam, adding to the prestige.

Diamond Plaza, a revered landmark in the heart of the city, stands as a testament to the enduring collaboration between the prestigious Lotte Group and VN Steel. With a rich history spanning over 20 years, this iconic building has been a symbol of sophistication and style.

Purpose

DIAMOND PLAZA ’S ACTIVITIES

LAUCHING FOR NEW COLLAB LOGO - DIAMOND AND LOTTE MARCH VIP’S DAY

Concept Theme

Brand Indentity

Date: March 24, 2023, from 4:00 PM to 10:30 PM.

▶ Launching Diamond Plaza's new brand identity in collaboration with Lotte.

▶ Introducing new packaging designs and a member card program.

▶ Engaging customers through Facebook and broadcast channels.

▶ Exciting mini-game with captivating decorations inside and outside Diamond Plaza to enhance the shopping environment.

Pastel colors, refreshing greens, and warm yellow lights create an inviting atmosphere. Enjoy a joyful, relaxed, and romantic ambiance. Experience the beauty of blooming flowers, evoking a sense of renewal.

▶ New shopping bag design, updated ID cards, and revamped uniforms.

▶ Seamless integration of the new logo into the brand guideline.

▶ Reimagined member card program with enhanced benefits.

▶ Experience the elevated brand identity at Diamond Plaza.

CHRISTMAS CAMPAIGN 2022

Duration: 1.5 months

▶ Photo-Friendly Environment: Increase traffic with an inviting atmosphere for customer photos.

▶ Coordinated Colors: Align with the overall concept and collaborate with Jomalone.

▶ Reliable Construction: Ensure a trusted team for execution.

▶ Optimize Material Procurement: Balancing durability and cost.

▶ Media Campaign: Generate excitement for one month.

▶ Exclusive Promotions: Kick off the sale season with special deals for three days.

Golden F8C160

Silver DEE1E8

A Visual Merchandising locate in the top ò the gate, at Hight land Entrance

A Festive Celebration at Diamond Plaza

COVID 19 FIELD HOSPITAL

COVID 19 FIELD HOSPITAL LAUCHING EVENT

Scale : 200 invited guests

Location: Hanoi, Viet Nam

PROJECT CARE INSTRUCTION

▶ Develop project plan, timelines, and responsibilities

▶ Create and manage budget

▶ Arrange transportation and accommodation

▶ Design and print invitations, banners, and signage, simulation 3D for traffic and plan

▶ Coordinate with printing vendor

▶ Manage inventory and reorder as needed

VINGROUP VAN VILLAGES

Groundbreaking Ceremony of Vingroup in Van Village

Location: Vinpearl Vinhomes Vang Village Da

Nang, located in Van Village, Hoa Hiep Bac

Ward, Lien Chieu District, Danang.

The development will include hotel complexes, tourist apartments, and resort villas.

The ceremony will be attended by 300 visitors, including customers and politicians.

Area: 1000 ha

THEP VIET DUC THE CEREMONY EVENT

The ceremony to receive the Labor Hero Medal- 18 years of establishment of Viet Duc Steel Company

Location: Vinh Phuc Provincial Art Theater.

Stage Setup: Create an impressive and dignified stage arrangement for the ceremony.

Photozone: Design a dedicated area for photo opportunities, reflecting the significance of the event.

Symbol of Vietnam: Incorporate the trống đồng (bronze drum) as a symbol of Vietnamese culture.

Location: Tam Nông Tỉnh Phú Thọ

The development will include hotel complexes, tourist apartments, and resort villas, golf. The ceremony will be attended by 450 visitors, including customers and politicians.

T&T GROUP

GROUNDBREAKING CEREMONY

THE HAFELE BRAND DISPLAY BOOTH

Display Booth for Hafele at VietBuild

▶ The design and setup of the booth will strictly adhere to the core guidelines provided by Hafele to ensure consistency and brand representation.

▶ Careful consideration will be given to calculating the required materials and technical aspects of the display case to ensure a seamless and visually appealing presentation.

▶ The booth will serve as a platform to showcase Hafele's excellence in design, functionality, and innovation to visitors attending the VietBuild exhibition.

▶ The booth will feature a display case specifically designed to highlight and promote Hafele's product range.

THE CANON BRAND DISPLAY BOOTH

Display Booth for Canon at VietBuild

▶ Captivating display booth at VietBuild, showcasing Canon's exceptional products.

▶ Specifically designed display case to advertise Canon's product range.

▶ Adherence to core guidelines for consistency and brand representation.

▶ Meticulous calculations for flawless material and technical execution.

The visual direction focuses on a black and white color palette to exude a sense of luxury. LED screens are strategically placed throughout the store, showcasing captivating visuals and promotional content. The animated LED logo further adds a modern and innovative touch to the brand, leaving a lasting impression on customers. Together, these elements create a visually stunning and sophisticated atmosphere, elevating the overall shopping experience at Sdecoro.

SDECORO- SUNGROUP STORE LAUNCHING

Sdecoro, a luxury decor brand under SunGroup, offers an opulent shopping experience in Hanoi. The store embraces a European-style aesthetic, featuring columns with signature designs.

TMT MOTOR STORE AND TRUCK LAUNCHING

This visual direction for the truck launch incorporates blue accents according to the brand's guidelines, symbolizing honesty and reliability. The design conveys speed and efficiency, utilizing light effects to enhance the sense of dynamism. The focus is on truth and integrity, highlighting the brand's commitment to providing trustworthy services. The visual direction is concise and aims to effectively communicate the key message in a short timeframe.

Cuu Long Auto Factory – CUU LONG AUTOMOBILE FACTORY, part of TMT Automobile Joint Stock Company

MSH GROUP 216 SUMMIT APARTMENT FOR SALE EVENT

Location: Mariott Hotel Hanoi

In this visual direction, the apartment for sale takes center stage against a backdrop featuring the signature building. Border lights add an elegant touch, while green leaf accents represent a green lifestyle. The logo brand diecut with light becomes a focal point and a photo zone for visitors. This visually engaging direction aims to capture attention and create a memorable experience for potential buyers.

HANOIBA THE HANOI BUSINESS MEETING

Location: Vietnam National Convention Center NCC

Key Message: Emphasize the importance of connecting generations through visuals that evoke a sense of unity, understanding, and mutual respect.

Blue and Red Color Palette: Utilize a combination of blue and red to represent different generations. Blue symbolizes wisdom, stability, and experience, while red signifies energy, vitality, and ambition.

This visual direction highlights the importance of connecting generations through the use of blue and red colors. It visually represents intergenerational interactions and unity while evoking emotions of understanding and mutual respect. The inclusion of symbolic elements further emphasizes the idea of bridging the gap between generations.

ACOUSTIC SHOW

MUSIC PARK

Acoustic Music Night at Music Park: Vintage Tet Vibes

Enjoy an enchanting acoustic music night at the Music Park in Hanoi city.

Experience a unique weekend event combining camping, music, and delicious food.

Embrace the vintage theme with traditional Tet elements like a bus and peach blossoms.

LONG BEACH TRA CO

▶ Develop a concept and design plan for the pool party, incorporating summer and tropical elements.

▶ Create visually appealing decorations, including flamingo floats and green leaf arrangements.

▶ Arrange direction lights to enhance the nighttime atmosphere.

▶ Design a stage for live performances.

▶ Collaborate with event organizers to align the design with their vision.

▶ Oversee implementation and installation of design elements.

▶ Monitor and adjust the design during the event as necessary.

▶ Utilize creativity and design expertise to deliver an unforgettable pool party experience.

MICHELIN

EVENT AND DISPLAY BOOTH

MICHELIN Gala Dinner

MICHELIN SHOWCASE

Michelin Show Case in Big C Ha Noi

▶ Work with suppliers and vendors to ensure timely delivery and installation of the showcase.

▶ Collaborate with the Big C Ha Noi management to secure a suitable location for the showcase.

▶ Ensure the showcase aligns with Michelin's brand guidelines and visual identity.

▶ Monitor the showcase throughout its duration, making any necessary adjustments or improvements.

MICHELIN Distributor Meeting at Phú Quốc

PARTNER MEETING

Ariston Meeting Gala Dinner Visual Direction:

Indoor and Outdoor Setting: Utilize red, silver, white, and black in both indoor and outdoor settings.

Stage Decoration: Design the stage with fabric and light decorations that resemble a fiery effect, symbolizing the essence of Ariston. Incorporate red, silver, white, and black elements to align with the brand's color palette.

LED Screen Display: Utilize LCD LED screens to showcase product videos and captivating visuals related to Ariston. Ensure seamless integration of the screens into the overall design.

Lighting: Utilize strategic lighting techniques to enhance the atmosphere and highlight key elements of the event space. Focus on creating a warm and inviting environment.

THUY ANH DO THI

ANH DO’S CREATIVE PROJECT

MEDIA AND INTERACTIVE

A MOBIFONE’S CAMPAIGN

Visual Direction for Mobifone Portal's New 4G Telecom Launch:

▶ Key Message: "Speed Break enjoy life"

Target Audience: Young, dynamic individuals of both sexes

▶ Vibrant color palette and bold typography to convey energy and excitement

▶ Imagery featuring happy and dynamic young people engaged in activities

▶ Visually appealing layouts with action-oriented graphics and bursts

▶ Adapt designs for GDN, Facebook, Heritage Newspaper, and other advertising channels

This visual direction captures the essence of speed, enjoyment, and youthfulness for Mobifone Portal's new 4G telecom launch. The vibrant colors, dynamic imagery, and bold typography create an engaging and exciting visual experience. Designs will be adapted to suit various advertising channels, ensuring the message reaches the target audience effectively.

A MOBIFONE’S CAMPAIGN

Visual Direction for Mobifone's Comprehensive Services:

▶ Key Message: "Một dịch vụ vạn tiện ích. Chúng tôi là Mobifone, chúng tôi mang đến trải nghiệm toàn diện cho bạn." (A service of countless conveniences. We are Mobifone, bringing you a comprehensive experience.)

▶ Heart symbol representing a shared purpose and unified service within Mobifone Portal.

Illustrate happy faces, meaningful interactions, and diverse activities to showcase customer satisfaction.

▶ Emphasize the importance of the mobile application with a hand holding the final puzzle piece, a phone with the Mobifone logo.

▶ Adhere strictly to Mobifone's branding guidelines regarding color, font, and Mobifone Box.

This visual direction captures Mobifone's key message of comprehensive services, customer satisfaction, and the importance of the mobile application. The heart symbol, happy faces, and diverse activities convey a sense of unity and enjoyment. Adherence to Mobifone's branding guidelines ensures consistency and brand recognition.

A CAMPAIGN OF MB AGEAS

Visual Direction for MB Ageas Cancer Insurance Campaign

Poster:

▶ Use a soft, pastel green background for a soothing and nurturing ambiance.

▶ Feature a diverse family, showcasing different generations and sexes, to emphasize inclusivity and the target audience.

▶ Focus on the faces of the family members, displaying expressions of happiness and support.

▶ Incorporate a visual representation of the mobile app to highlight accessibility and convenience.

▶ Introduce subtle green landscape elements to evoke a sense of serenity.

▶ Prominently display the MB Ageas logo and include a clear and concise campaign message.

▶ This visually captivating poster design will convey the care, empowerment, and tranquility associated with the MB Ageas Cancer Insurance Campaign.

VITAL DAIRY KICK OFF SALE

Visual Direction for Vital Diary Kickoff

Sale Poster:

▶ Highlight the Vital Diary milk bottle as the main focus.

▶ Include imagery of cows, milk, and a farm to convey freshness and purity.

▶ Use vibrant colors to create an inviting atmosphere.

▶ Add playful illustrations to engage viewers.

▶ Utilize clear typography for key sale details.

▶ Prominently display the Vital Diary logo.

This visual direction will showcase Vital Diary's core product and convey a sense of freshness and playfulness to attract attention to their kickoff sale.

VIETBANK CHANGING LOGO PLAN

Logo Design for VietBank: Evolving with Trust and Strength

▶ Retain the money shape and incorporate the "V" and "B" letters from the old logo.

▶ Use a dark blue color to represent trust, intelligence, quality, and stability.

▶ Design a strong and structured logo symbolizing security and reliability.

▶ Ensure the logo is clean, balanced, and easily recognizable at different sizes.

▶ Choose a professional and legible font for the bank's name.

▶ Create a visually impactful logo that embodies VietBank's trustworthiness and strength.

V.HEALTH COFFEE BRAND INDETITY

Nature's Way with Elegance: Coffee Chain Logo

▶ Farm scene with a coffee tree and serene lake.

▶ Green for organic freshness, golden stroke for elegance.

▶ Consistent brand identity across interior, packaging, and exterior.

▶ Versatile and visually captivating design.

▶ Complementary typography.

This logo design captures the essence of nature's way with elegance for a coffee chain. The farm scene, coffee tree, and lake represent freshness, while the green color symbolizes organic quality. The addition of a golden stroke adds an element of sophistication. The logo ensures a consistent brand identity across various platforms and is visually captivating and versatile.

ANH DO’S CREATIVE PROJECT