Strategic & multidisciplinary design leader with global experience shaping innovative retail environments and scalable brand systems. Adept at turning creative vision into operational reality across markets and teams.
SIDESTEP
Pop-up store in Oberhausen, Germany
New rebrand and store concept rolling out nationwide VERIZON
Foot Locker’s boutique style community store in Miami Wynwood WYNWOOD POWER STORE
The first Champs community store for the Foot Locker brand in Oakbrook, IL CHAMPS COMMUNITY STORE
Casual Vietnamese restaurant featuring a vintage cross between old X new worlds PHO NOM1NAL
SIDESTEP
Pop-up store in Oberhausen, Germany
With just 30 days to design, fabricate, and install — and operating on a limited budget — we were challenged with delivering a brand-new pop-up store concept for our Sidestep banner at CentrO Mall in Oberhausen, Germany. The project involved transforming a former Runner’s Point location into a one-of-a-kind Sidestep experience. Given that another Sidestep store already existed within the same mall, this takeover offered a unique opportunity to create a bold, differentiated concept.
Prioritizing customer experience and design over sales volume, we embraced a boutique approach, focusing less on product capacity and more on spatial storytelling. A key feature of the store was the Roger Federer x On Cloud collaboration, which inspired the tennis court-themed window vinyls, color-coordinated marketing graphics, and product-driven design details throughout. Due to budget limitations, the existing store construction was retained, but a strategic “facelift” was achieved through the use of paint, large-format vinyl, and simple architectural plinths. The result was a clean, modern space that featured trending color combinations and an “Instagrammable” aesthetic.
What began as a quick-turn, budget-conscious solution ultimately became one of the most impactful and memorable customer experiences in the Sidestep portfolio — proof that creative constraint can drive bold innovation.
With a tight timeline and limited budget, we were challenged to make a bold impact using minimal materials. The result was a fresh new Sidestep concept brought to life with paint, vinyl, and custom MDF geometric plinths.
A diagonal, androgynous color split created a strong visual statement, drawing attention inward and setting the tone for a boutique-style experience. To keep costs low, we repurposed existing puck walls from the previous store, updating them with a clean coat of paint to seamlessly integrate into the new design. In partnership with Roger Federer x On, the store highlighted the Roger Center Court sneaker, with tennis court-inspired window vinyls reinforcing the theme in a subtle, graphic way.
This project is a testament to how restraint and creativity can turn constraints into standout design moments.
PROPOSED DESIGN
VERIZON
Monarch rebrand & new store concept
With the refresh of our brand identity — Monarch, comes a new store concept — Elevation, that seamlessly blends brand storytelling with functional strategy by creating immersive environments that drives engagement, elevates the customer experience, and scales nationwide.
Key upgrades include an integrated mix of 3D fixtures, visual merchandising, strategic graphic content, and digital technology — all working together to usher in a new era of shopping for Verizon customers.
The reimagined customer journey emphasizes responsible retail, featuring ADA-compliant fixtures and thoughtfully designed seating areas that support both collaboration and privacy.
This new concept is more than a redesign — it’s a strategic shift toward delivering the most positive and impactful instore experience yet.
BEFORE
PROPOSED DESIGN
The customer journey was reimagined by improving store flow and enhancing visibility. Tall fixtures that previously acted as barriers were removed to open up sightlines and create a more inviting, intuitive environment.
Seating areas were increased to encourage both collaboration and privacy, offering flexibility for different customer needs. A lighter material palette was introduced to brighten the space and foster a more positive, welcoming atmosphere.
Moving away from the previously darker brand tones, the Monarch rebrand introduces a brighter, more inviting color palette, a refreshed logo, and content aimed at attracting a younger audience while continuing to serve our loyal customer base.
WYNWOOD
Foot Locker Community store in Miami
Wynwood is part of Foot Locker’s special off-mall strategy, which emphasizes a boutique-style approach to visual merchandising, enhanced by locally commissioned artwork and custom architectural details.
Inspired by the vibrant energy of Miami, the store features a bold, colorful palette and a playful mix of furniture and custom-painted mannequins. A striking entry feature wall showcases the iconic Foot Locker dazzle pattern with cutouts that offer visual transparency into the space. The wall’s edges are painted in hues drawn from Miami’s signature aesthetic, tying the concept back to its neighborhood roots.
Two dedicated lounges — one for women and one for men — introduce a variety of textures, materials, and sculptural forms that create a dynamic and inviting atmosphere.
Located steps from the iconic Wynwood Walls, the store’s exterior mural blends seamlessly with its surroundings, offering an eclectic visual narrative that celebrates culture, creativity, and diversity.
Foot Locker Community store in Miami
PROPOSED DESIGN
OAKBROOK
Champs Community store in Oakbrook, Illinois
Champs’ first-ever community store concept, located in Oakbrook, IL, introduces a bold new retail direction with a 30,000 sq. ft., two-level space designed to foster deeper connections with local consumers. The store features a dedicated activation lounge, an Eastbay shop-in-shop, and interior murals commissioned from a local artist — all curated to reflect the spirit of the surrounding community.
As a test concept, this is the first Champs location to fully integrate women’s, men’s, and kids’ merchandise under one roof. It also debuts a newly designed fixture system developed in collaboration with a global manufacturer and produced domestically — supporting a more flexible, scalable store experience.
A key goal of this concept is to expand the brand’s appeal to female consumers and reflect Champs’ ongoing evolution toward a more inclusive, diverse customer base.
Previously a digital-only presence, Eastbay is now brought to life through a physical footprint within the store, offering local athletes a dedicated destination for performance gear and community connection.
The activation lounge is thoughtfully designed for high school students and their families, featuring lounge-friendly furniture like bean bags, globe chairs, metal bleachers, school lockers, and a custom modular couch. It serves multiple functions: a comfortable waiting area for parents, a fun hangout for students to play games, and a versatile venue for local events and activations.
Champs Community store in Oakbrook, Illinois
First floor for womens and kids. Second floor dedicated to mens, Eastbay shop in shop, and an activation lounge.
BEFORE
PROPOSED DESIGN
Spanning two floors, this large space allowed Eastbay an opportunity to build its own physical presence as well as a designated space for womens and kids merchandising.
New supergraphics introduced into the space to evolve the brand into a more contemporary setting. Brand new fixtures were designed for the Champs banner and rolled out to other locations. This community also includes a lounge for activations and events.
PHO NOM1NAL
Vietnamese restaurant in Allentown, PA
PHO NOM1NAL is a Vietnamese restaurant that fuses Old World charm with New World energy. Celebrating the rich culinary heritage of both Northern and Southern Vietnam, the design transports guests to vintage 1970s Saigon through custom-routed wood, encaustic tilework, natural wood pendants, and bamboo trellises.
Dramatic floor-to-ceiling supergraphics bring Vietnamese culture to life in a bold, immersive way, creating a dining experience that is as visually compelling as it is flavorful.
The name — a play on “pho,” Vietnam’s iconic beef noodle soup, and “phenomenal” — captures the heart of the brand: authentic, craveable, and affordably “nominal.”
White box construction Restaurant capacity: 24
PROPOSED DESIGN
Design aesthetic is vintage 70’s Saigon with routed finished and natural wood, encaustic tiles, and teal painted walls.
