Fruitz Stories Brand Guidelines

BRANDING BY WEGATHER.STUDIO

Brand Guidelines FRUITZ STORIES

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Exceptional Gifts, Freshly Told

Fruitz Stories Signature Tagline Brand Guidelines

Table of Content

Brand Guidelines

00

About Fruitz Stories

01

Brand Values

02

Brand Mark Primary Secondary Logo Mark

03

Color Palette

04

Typeface

05

Photography Direction

06

Social Media Direction

07

Brand Application

08

Contact Information

Fruitz Stories, based in Bacolod City, Philippines, offers a wide variety of fresh fruits, beautifully presented in their premium fruit boxes and baskets. They pride themselves on providing extraordinary products, exceptional customer service, and a cozy shopping experience with faster transactions. At Fruitz Stories, they also educate their customers on the health benefits of eating fresh fruits, making every gift both delicious and meaningful.

About Fruitz Stories TARGET MARKET:

The age range of the target market is young adults and adults. They serve those who are seeking premium fresh fruit and elegant gift options for personal enjoyment and special occasions.

Brand Guidelines

Brand Values

QUALITY Fruitz Stories offers only the finest, hand-selected fruits, ensuring exceptional quality in every box and basket. Their commitment to freshness and attention to detail guarantees that each gift is as vibrant and delicious as it is beautifully presented.

SUSTAINABILITY Fruitz Stories are committed to sustainability by sourcing their fruits responsibly and using eco-friendly packaging. They prioritize fresh, locallygrown produce, reducing their environmental footprint while supporting local farmers. Its beautifully crafted gifts are designed with care for both people and the planet.

IMPACT The impact extends beyond fresh fruit gifts—they are committed to promoting healthier lifestyles by offering nourishing produce and eco-friendly packaging.

Brand Guidelines

A portion of the proceeds will help a local cancer patient in need of medication, making the gift a gesture of kindness that gives back to the community.

Brand Mark The visual concept of the Fruitz Stories logo is minimalism. The logo effortlessly captures the essence of simplicity and freshness for their fruit gifting brand. The design features a stylized emblem that exudes natural elegance and timeless appeal.

Brand Guidelines

Primary

The primary logo is the main visual representation of the brand and is used in most instances where brand recognition is key. For email signatures, official documents, and marketing materials such as brochures and ads.

Brand Guidelines

Secondary

When a variation is needed for different design contexts such as website header, or wider digital assets where the primary logo would be too detailed or large

Brand Guidelines

Logo Mark

The logo mark is a more minimalistic version derived from the primary logo. It is best suited for small-scale use like favicons, app icons, watermarks, or as a supporting graphic in marketing collateral where the full logo isn't necessary but brand consistency is still important.

Brand Guidelines

Color Palette

The color palette is a harmonious blend of vibrant and muted tones, reflecting both the freshness of their products and the warmth of its storytelling. This conveys a perfect blend of nature, vitality, and elegance, aligning beautifully with the mission of delivering extraordinary gifts through fresh fruits.

RGB 9, 76, 111

RGB 195, 175, 73

RGB 255, 141, 1

RGB 132, 156, 168

RGB 169, 156, 131

RGB 124, 123, 119

RGB 26, 26, 26

#094C6F

#C3AF49

#FF8D01

#849CA8

#A99C83

#7C7B77

#1A1A1A

Blueberry

Avocado

Orange

Powder Blue

Tan

Dove Grey

Text

Brand Guidelines

Typeface

FONT IN USE

We chose an elegant font to represent your brand’s identity. The sleek lines and sophisticated curves of the font embody Fruitz Stories’ commitment to modernity and style. To add a touch of simplicity, we also use sans-serif font as the secondary font.

Our Holiday Collection Sed ut perspiciatis

PRIMARY FONT

SECONDARY FONT

EB Garamond

Poppins

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz / 1 2 3 4 5 6 7 8 9 0

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz / 1 2 3 4 5 6 7 8 9 0

Brand Guidelines

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Photography Direction PHOTOGRAPHY DIRECTION As one of the visual elements, photography plays an important role in getting your audience excited about what you have to offer. The photography style is calm, organic, warm, earthy, and casual as it will capture how your product seamlessly integrates into your audience's everyday life.

Brand Guidelines

KEYWORDS:

Organic

Warm

Earthy

Calm

Casual

Social MediaDirection Exceptional Gifts, Freshly Told High Quality Fruits

Brand Guidelines

Brand Application

Brand Guidelines

Thank You! CONTACT INFORMATION

+63 919 092 7536 fruitzstories@gmail.com Bacolod City, Philippines

Brand Guidelines