Guidelines Brand
FRUITZSTORIES
@instagram_user
BrandGuidelines
ExceptionalGifts,
FreshlyTold
FruitzStories SignatureTagline
FruitzStories About
FruitzStories,basedinBacolodCity, Philippines,offersawidevarietyoffresh fruits,beautifullypresentedintheir premiumfruitboxesandbaskets.They pridethemselvesonproviding extraordinaryproducts,exceptional customerservice,andacozyshopping experiencewithfastertransactions.At FruitzStories,theyalsoeducatetheir customersonthehealthbenefitsof eatingfreshfruits,makingeverygiftboth deliciousandmeaningful.
TARGET MARKET:
Theagerangeofthetargetmarketisyoungadults andadults.Theyservethosewhoareseeking premiumfreshfruitandelegantgiftoptionsfor personalenjoymentandspecialoccasions.
BrandValues
QUALITY
FruitzStoriesoffersonlythefinest,hand-selectedfruits,ensuring exceptionalqualityineveryboxandbasket.Theircommitmentto freshnessandattentiontodetailguaranteesthateachgiftisasvibrant anddeliciousasitisbeautifullypresented.
SUSTAINABILITY
FruitzStoriesarecommittedtosustainabilitybysourcingtheirfruits responsiblyandusingeco-friendlypackaging.Theyprioritizefresh,locallygrownproduce,reducingtheirenvironmentalfootprintwhilesupportinglocal farmers.Itsbeautifullycraftedgiftsaredesignedwithcareforbothpeople andtheplanet.
IMPACT
Theimpactextendsbeyondfreshfruitgifts theyarecommittedto promotinghealthierlifestylesbyofferingnourishingproduceandeco-friendly packaging. Aportionoftheproceedswillhelpalocalcancerpatientinneedof medication,makingthegiftagestureofkindnessthatgivesbacktothe community.
BrandMark
ThevisualconceptoftheFruitzStorieslogois minimalism.Thelogoeffortlesslycapturesthe essenceofsimplicityandfreshnessfortheir fruitgiftingbrand.Thedesignfeaturesa stylizedemblemthatexudesnaturalelegance andtimelessappeal.
BrandGuidelines
Primary
Theprimarylogoisthemainvisual representationofthebrandandisusedin mostinstanceswherebrandrecognitionis key.Foremailsignatures,officialdocuments, andmarketingmaterialssuchasbrochures andads.
BrandGuidelines
Secondary
Whenavariationisneededfordifferent designcontextssuchaswebsiteheader,or widerdigitalassetswheretheprimarylogo wouldbetoodetailedorlarge
BrandGuidelines
LogoMark
Thelogomarkisamoreminimalisticversion derivedfromtheprimarylogo.Itisbestsuited forsmall-scaleuselikefavicons,appicons, watermarks,orasasupportinggraphicin marketingcollateralwherethefulllogoisnt necessarybutbrandconsistencyisstill important.
BrandGuidelines
ColorPalette
Thecolorpaletteisaharmoniousblendofvibrantandmutedtones, reflectingboththefreshnessoftheirproductsandthewarmthofits storytelling.Thisconveysaperfectblendofnature,vitality,and elegance,aligningbeautifullywiththemissionofdelivering extraordinarygiftsthroughfreshfruits.
Typeface
Wechoseanelegantfonttorepresentyourbrand’sidentity.The sleeklinesandsophisticatedcurvesofthefontembodyFruitzStories’ commitmenttomodernityandstyle.Toaddatouchofsimplicity,we alsousesans-seriffontasthesecondaryfont.
FONTINUSE
OurHoliday Collection
Sedutperspiciatis
PRIMARYFONT
SECONDARYFONT
Utenimadminimveniam,quisnostrud exercitationullamcolaborisnisiutaliquip exeacommodoconsequat. EBGaramond
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYy Zz/1234567890
BrandGuidelines
AaBbCcDdEeFfGgHhIiJjKkLl
MmNnOoPpQqRrSsTtUuVv WwXxYyZz/1234567890 Poppins
Photography Direction
PHOTOGRAPHY DIRECTION
Asoneofthevisualelements,photographyplaysan importantroleingettingyouraudienceexcited aboutwhatyouhavetooffer.Thephotographystyle iscalm,organic,warm,earthy,andcasualasitwill capturehowyourproductseamlesslyintegrates intoyouraudience'severydaylife.
BrandGuidelines
KEYWORDS: Organic Warm Earthy Casual Calm
SocialMediaDirection
ExceptionalGifts, Told Freshly
BrandApplication
BrandGuidelines
