Brand Guidelines- Three Birds

Brand Guidelines

BIRDS DIGITAL

Brand Overview

THREE

About Three Birds Digital Introduction

Foundedin2023byLibbyWhite,ThreeBirdsDigitalemerged fromaclearvision:toprovideaffordable,professional marketingservicestailoredtotheuniqueneedsofsmalltomidsizedbusinesses.Recognizingthechallengesfacedbythese enterprisesinarapidlyevolvingdigitallandscape,Libby embarkedonamissiontocreateamarketingagencythatnot onlydeliversexceptionalresultsbutalsooperatesonprinciples thatresonatedeeplywithitsclientele.

Our Brand Purpose

ThreeBirdsDigitaloperateswithinthesmall—tomid-sized businessrealm.Whenfounded,Itrecognizedaneedforthese smallerbusinessestoaffordexceptionalmarketingconsulting andstrategy.ThispurposeisfoundthroughouttheThreeBirds websiteandsocialmedia.

Our Values

AtThreeBirdsDigital,weare guidedbyacoresetofvaluesthat definewhoweareandhowwe operate.Theseprinciplesarethe bedrockofourapproachtodigital marketing,ensuringthatevery strategywedeviseandevery campaignweexecuteisinfused withintegrity,innovation, transparency,andadeepfocuson ourcustomers.Ourcommitmentto thesevaluesisunwavering,asthey inspireustodeliverexceptional resultsforbusinessesofallsizes.

Innovation

AttheheartofThreeBirdsDigital,innovationismorethanabuzzword;it's ouroperationalblueprint.Webelieveinstayingaheadoftrends, continuouslyevolvingourstrategies,andemployingcutting-edge technologiestokeepourclientsattheforefrontoftheirindustries.

Transparency

Weunderstandthattrustisthecornerstoneofanysuccessfulpartnership. That'swhyweprioritizeclear,opencommunicationwithourclients.From strategydevelopmenttoexecution,weensurethatourclientsare informedandinvolvedeverystepoftheway.

Integrity

Conductingourbusinesswiththeutmostintegrityisnon-negotiable.We arecommittedtoethicalpractices,honesty,andfairnessinallour interactions.Ourgoalistobuildlong-termrelationshipsbasedonmutual respectandethicalbusinesspractices.

Customer-Focused

Ourclientsareatthecenterofeverythingwedo.Wearededicatedto understandingandaddressingtheiruniqueneeds,challenges,and aspirations.Ourapproachisnotone-size-fits-all;instead,wetailorour servicestodeliverpersonalizedsolutionsthatdrivegrowthandsuccess.

Brand Promise

Empowering Growth

AtThreeBirdsMarketingAgency,wespecializeinelevatingsmallto mid-sizedbusinessesbydeliveringpersonalized,innovative marketingsolutionsthatdriveresults.

Wepromisetonavigatethecomplexitiesofthemarketwithyou, ensuringyourbrandsoarsabovethecompetition.

Yoursuccessisourmission,andwe’recommittedtohelpingyou achieveitwithclarity,creativity,andexpertguidanceeverystepof theway.

Brand Personality

ApproachableandFriendly:Maintainanopen,warm,andfriendly demeanorthatmakesclientsfeelcomfortableandsupported.This personalitytraitensuresthatclientsfeelvaluedandunderstood,fostering strong,long-lastingrelationships.

InnovativeandCreative:Exhibitaforward-thinkingapproach,constantly seekingoutnewideasandcreativesolutionsthatsetbusinessesapartin themarketplace.Thistraitappealstobusinessownerslookingforfresh perspectivesandinnovativemarketingstrategies.

DependableandTrustworthy:Wedemonstratereliabilityindeliveringon promisesandmaintainingconsistencyinqualityandservice.Thisbuilds trustwithclients,whorelyontheagencytohandlesignificantaspectsof theirmarketingneedswithintegrity.

AdaptiveandFlexible:Weworktoadapttoclients'evolvingneedsandthe market'sdynamicnature.Thisflexibilitymakestheagencyavitalpartner forbusinessesthatexperiencefrequentchangesintheirmarket conditions.

EmpoweringandInspiring:Wefocusonempoweringclientsbyproviding themwiththetools,knowledge,andsupporttheyneedtosucceed.The agencyinspiresconfidenceandencouragesbusinessestothinkbigger andreachhigher.

THREE BIRDS DIGITAL

Visual Foundation

THREE BIRDS DIGITAL

Our Logo

TheThreeBirdsDigitallogocombinestraditionalelementswitha moderntwist,reflectingtheagency'scoreprinciples.Itfeaturesthree feathers,eachwithadigitalpattern,representingdigitalmarketing expertise.Theseelementsformanupward-pointingarrow, symbolizingclientgrowthandforwardmotion.

Thelogodrawsontheimageofbirdsinflight,suggestingtheagency's skillinadaptingquicklytochangesinthedigitalworld.Thefeathers andtheirdigitaldesignillustratetheblendofnaturalgrowthand strategicdigitalplanningatthecoreoftheagency'swork.

Thelogo'scolorscheme,chosenforitsbrightandwelcomingfeel, mirrorstheagency'screativity,capacitytoworkacrossvarious sectors,andtailoredserviceofferings.

Thelogoisdesignedtobevisibleindifferentsizesandsettings.It'sset atastandardwidthof200pxforonlineuseandaminimumof1inch forprint,withpaddingatleast10%ofthewidthtoensureit'seasily distinguishable.

Overall,theThreeBirdsDigitallogorepresentstheagency'sdedication tocreativeandeffectivedigitalsolutionsthatdrivegrowthforits clients.

The Logo

AppropriateUse

TheThreeBirdslogoservesasa visualrepresentationofitsbrand andshouldbeusedconsistently onallprintanddigitalcontentto ensurebrandrecogniition.

PrimaryLogo

Thelogoisavailableinallbasic formatsforprintanddigitaluse. Theprimaryfullcolorlogoshould beusedwheneverpossible

SecondaryLogo

Thesecondarylogodisplaysonly thefeatherpartooftheprimary logo.Thisisusedwhenthefull primarylogodoesnotfitina specificformat-website tabs/faviconorotherareaswith limitedspacefortheprimary logo. UnacceptableUse

ThreeBirdslogocolors,fonts,and textplacementshouldnotbe changedinanyway.Fullcolor, white,andblackaretheonly formatsallowed.

THREE BIRDS DIGITAL

Color Palette

Ourcolorsareakeypartofour identityandhowwecommunicate. We’vepickedeachonewithcareto tellourbrand'sstoryandtomake ouronlinespaceeasyandpleasant touse.Let'swalkyouthroughour selectionandshowyouwhateach colormeanstous.

Burgundy(#721336):

Burgundy,thefoundationofourstory,providesa richandelegantbackdropthatspeakstothe brand'ssophistication.Asthecolorforthesite backgroundandcontenttitles,itsetsatoneof leadershipanddepth.

Blue(#001654):

Adeepblueprovidesacanvasoftrustand authority.Utilizedforsectionbackgrounds,itaddsa serenebutconfidentexpanse,allowingother elementstostandout.

Green(#56A68F):

Theverdantgreenbreatheslifeintoourstory, representinggrowthandrenewal.Asthebloglink colorandanalternativeforheadings,itinjects freshnessintothecontent,invitingreadersto explore.

Yellow(#FFD534):

Theburstofyellowbringsenergyandoptimism, symbolizingcreativityandinnovation.Dominating links,headings,andmenuitems,ithighlights pathwaysandpointsofinterestwithcheerful confidence.

THREE BIRDS DIGITAL

Color Accents

ThreeBirdsDigital'scolorpalette providesaclearunderstandingof thevisuallanguageofourbrand. Westriveforclarityandsimplicityin allwedo,justasmuchaswe considercarefullybeforeselecting eachhue.Ourcolorschemeis intendedtoleadvisitorsthrough ouronlineenvironmentinasmooth andpleasurablemanner.

LinkColor/Accent(#00A1CE):

Aclearskyblueforclickablelinks,accentdetails, andbuttonhoversrepresentsclarityand communication.It'stheinvitationtomoveforward, todiscover,toengage.

Highlight/ComplimentaryColor(#AB214E):

Thishighlightisthesparkthatcontrastsand complements.Thevibrant,passionateundertone underscoresvitalmomentsintheuser'sjourney.

DarkGreen(#144B46):

Accentuatingtheprimarygreen,thisdarkershade reinforcesthebrand’sconnectiontogrowth, suggestingmaturityandstabilitywithinthevisual story.

Black(#00010D):

Aclassicanddefinitiveaccent,blackgroundsour paletteandoffersasenseofmysteryandstrength. Usedforsubtletieslikebreadcrumbs,itguidesusers subtlythroughtheirjourney.

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Accessibility

AtThreeBirdsDigital,accessibility isfundamentaltoourdigital presence.Webelievethatour onlinecontentshouldbea gatewaytoourbrandandservices forallusers,regardlessoftheir abilities.Thissectionofourbrand guideisatestamenttoour commitmenttomakingourdigital platformsaccessibletoeveryone.

MetadataandStructuredData:

Wemeticulouslyimplementmetadataandstructureddatawithinour website’scode.Thishelpsvarioustechnologies,suchasscreenreaders,to betterunderstandandconveythecontentofoursite,allowinguserswith visualimpairmentstonavigateourplatformeasily.

AltTextforVisualContent:

Everyimagewepublishisaccompaniedbydescriptivealttext.This practiceensuresthatuserswhorelyonscreenreaderscanstill experiencethevisualaspectsofourcontent,asthealttextprovidesa verbaldepictionoftheimages.

ContrastandReadability:

We'recommittedtomaintaininghighcontrastratiosandlegiblefontsizes tobenefitvisuallyimpairedusers.Ourcolorpaletteandtypography choicesreflectthiscommitment,asseenwiththeselectionof MerriweatherforheadingsandPoppinsforbodytext.

VideoContentandSubtitles:

Allourvideocontentisprovidedwithaccuratesubtitles.Thisassistsusers whoaredeaforhardofhearingandthosewhoprefertoreadalongdue tolanguagepreferencesorlearningdifferences.

ComplianceandOngoingEducation:

WeregularlyauditourwebsitetoensurecompliancewithWCAG(Web ContentAccessibilityGuidelines)andupdateourpracticesasstandards evolve.Additionally,weinvestinongoingtrainingsothatourteamcan keepabreastofthelatestaccessibilitytoolsandstrategies. 08 THREE BIRDS DIGITAL

THREE BIRDS DIGITAL

Visual Language

Typography

Ourbrandspeaksnotonly throughthewordswechoose butalsothroughthefontsthat giveshapetoourmessage.The twotypefacesusedare MerriweatherSansandPoppins toarticulatethevoiceofour brand.Allheadersuse Merriweather,addingatouchof formalityandreadabilitythat commandsattention.Poppinsis usedtoprovideclearbodytext thatconveysprofessionalism withatouchoffun.Together, theyformthebackboneofour typographicalidentity— Merriweatherstandsasthebold herald,whilePoppinsisthe friendlynarrator.

Header

Body

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Image Guidelines

AtThreeBirdsDigital,visual contentiscentraltoourstorytelling andbrandrepresentation.Weuse cutting-edgevisualstrategiesfor differentplatformstoconnectwith ouraudience.Here'showwe approachimageryacrossour digitalpresence.

General Guidelines

AllAI-generatedorhuman-centricimagesmustbeoptimized forwebandsocialmediausetoensurefastloadingtimesand high-qualityresolutionacrossalldevices. EnsureproperalttextisincludedforSEOandaccessibility compliance. Maintainabalancebetweenimageryandtextualcontentsoas nottooverwhelmtheviewer.

Followanylegalguidelinesandrespectcopyrightand trademarklaws.

·Byadheringtotheseguidelines,ThreeBirdsDigitalensuresthatour visualcontentisengaging,relevant,respectful,andalignedwith ourbrand'sinnovativeandinclusiveethos.

THREE BIRDS DIGITAL

Image Guidelines

AtThreeBirdsDigital,visual contentiscentraltoourstorytelling andbrandrepresentation.Weuse cutting-edgevisualstrategiesfor differentplatformstoconnectwith ouraudience.Here'showwe approachimageryacrossour digitalpresence.

Human-Centric Images for Social Media:

Oursocialmediachannelsfeatureimageswithhumansubjectsto fosterapersonalandrelatableconnectionwithouraudience. Theseimagesarechosentoreflectthediversityandinclusivityof ourcommunity.Forhuman-centricphotography,weensurethat: Imagesdepictpositivity,collaboration,andthediversenatureof ouraudience.

Thesubjectsintheimagesauthenticallyrepresentthemessage weaimtocommunicate.

Wecanuseorreproducetheimagesaccordingtolicensing agreements.Wecurrentlyusefreesiteslike:

FreePik

Pexels

Canva

Allimagesadheretotheprinciplesofdignityandrespectforall individualsdepicted.

THREE BIRDS DIGITAL

THREE BIRDS DIGITAL

Brand Voice & Tone

Brand Voice

ThevoiceofThreeBirdsDigital isacrucialaspectofour brandidentity.Itpersonifies ourexpertiseandshapesthe wayweinteractwithour audience.Inallour communications,weadhere toadistinctstyle characterizedbya conversationaltone,positivity, activevoice,andauthoritative presence.

ConversationalTone:

Ourcommunicationisakintoadialogueratherthanamonologue.We usesimple,approachablelanguagethatresonateswithouraudienceas ifspeakingface-to-face.Thishelpstomakecomplexdigitalmarketing conceptsmoreaccessibleandfostersagenuineconnectionwithour community.

Positivity:

Ourmessagingmaintainsanoptimistictone,highlightingsolutionsrather thandwellingonproblems.Ourgoalistoinspireandempowerourclients, andourlanguagereflectsthisbyfocusingonthepositiveoutcomesand opportunitiesthatarisefromdigitalmarketing.

ActiveVoice:

Ouruseoftheactivevoicemakesourcontentmoredirectanddynamic, whichencouragesengagementandaction.Sentencesarestructuredto emphasizethesubject'sacting,makingourmessagesclearand compelling.

THREE BIRDS DIGITAL

Brand Voice

ThevoiceofThreeBirdsDigitalis acrucialaspectofourbrand identity.Itpersonifiesour expertiseandshapestheway weinteractwithouraudience.In allourcommunications,we adheretoadistinctstyle characterizedbya conversationaltone,positivity, activevoice,andauthoritative presence.

ConversationalTone:

Ourcommunicationisakintoadialogueratherthanamonologue.We usesimple,approachablelanguagethatresonateswithouraudienceas ifspeakingface-to-face.Thishelpstomakecomplexdigitalmarketing conceptsmoreaccessibleandfostersagenuineconnectionwithour community.

Positivity:

Ourmessagingmaintainsanoptimistictone,highlightingsolutionsrather thandwellingonproblems.Ourgoalistoinspireandempowerourclients, andourlanguagereflectsthisbyfocusingonthepositiveoutcomesand opportunitiesthatarisefromdigitalmarketing.

ActiveVoice:

Ouruseoftheactivevoicemakesourcontentmoredirectanddynamic, whichencouragesengagementandaction.Sentencesarestructuredto emphasizethesubject'sacting,makingourmessagesclearand compelling.

THREE BIRDS DIGITAL

Brand Tone

ThreeBirdsDigital'sbrandtoneisa uniqueblendofwarmth,wisdom, andmotivationthatdefinesevery interactionwithouraudience.Our approachissimple:speak,uplift continuously,andguide confidently.Thissectionwill illustratehowourconversational, upbeat,authoritativetoneand commitmenttoanactivevoice shapeourimpactfulandengaging messages.

FriendlyExpertise:

Ourtonestrikesthebalancebetweenbeingapproachableand knowledgeable.Wespeaklikeatrustedfriendwhoisanexpertindigital marketing.Thismeansavoidingjargonwherepossibleandexplaining conceptsclearly,ensuringthatouraudience,regardlessoftheirfamiliarity withdigitalmarketing,feelsincludedandinformed.

EmpoweringPositivity:

Ourcommunicationsareimbuedwithanoptimisticspirit,aimingto empowerandencourageourclientsandaudience.Wefocusonpositive outcomesandthebenefitsofdigitalmarketing.Ourmessagesaimto motivateactionbyhighlightingsuccessstories,easy-to-implement strategies,andthepotentialforsignificantresults.Thispositivetone enhancesengagementandbuildsourclients'confidenceintheir marketingstrategies.

ActiveandEngaging:

Weutilizetheactivevoicetomakeourcontentmoreengaginganddirect. Thishelpscraftlivelyanddynamicmessagesandencouragethereader totakeaction.Forexample,insteadofpassivelysaying,"Resultscanbe seenwithourstrategies,"weassertivelysay,"Seepowerfulresultswithour strategies."Thisapproachmakesouradvicedirectandthenextsteps clearforouraudience.

THREE BIRDS DIGITAL

Brand Tone

Byadheringtothisdefined tone,ThreeBirdsDigital communicateseffectivelyand strengthensitsbrandidentity asaleaderindigitalmarketing, committedtoenrichingits clients’businessexperiences.

ConfidentAuthority:

Ourtonereflectsourdeepexpertiseandleadershipinthedigital marketingindustry.Wespeakwithauthority,backedbydataand experience,toestablishtrustandcredibility.However,ourauthorityis notoverbearing;it'sdeliveredwithhumilityandanopennessto dialogue,invitingouraudiencetolearnandgrowwithus.We'renotjust sharingknowledgebutguidingourclientstowardtheirownsuccess.

ApplicationoftheBrandTone

Ourtoneshouldconsistentlyreflecttheseattributeswhencraftingany content,whetherwebcopy,socialmediaposts,ormarketingmaterials.

Herearesomepracticalapplications:

WebCopy:

Useawelcomingtonethatinvitesnewcomerstolearnaboutdigital marketingwithoutfeelingoverwhelmed.

SocialMedia:

Keeppostslight,engaging,andaction-oriented,encouraging interactionandsharing.

EmailCampaigns:

Writeasifyouarespeakingdirectlytothereader,withtipsandinsights thatcandirectlybenefitthem,encouragingasenseofpersonal connectionandimmediaterelevance.

THREE BIRDS DIGITAL

THREE BIRDS DIGITAL

Resources

ThreeBirdsDigitalutilizes variousresourcesto manageourbrandto ensureconsistencyand quality.Followingthisbrand guideiscrucialtoour successandauthorityas digitalmarketingexperts.