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Thomas Thompson Abor FDA Year 2

History 1978 Claudio Buziol registers the 'Replay' brand.

eyewear line. Consolidated turnover amounts to 188 million Euros.

1981 Fashion Box, specialised in casual shirtmaking, is born.

1999 The first Replay Store based on a new store concept opens in Florence in the spring. 1987 At the end of September, a new 800 Fashion Box goes international and makes sq m store is opened in Corso Vittorio 70% of its 4 million Euro sales abroad. Emanuele, Milan. 1989 Replay reinvents jeans with its 'double ring denim'. Output reaches a million pairs in just two years.

2000 The new-concept store project is developed during the year's first semester with the opening of new single-brand sales outlets in Rome, Cologne, Hamburg, 1990 Dusseldorf, Innsbruck, Budapest, Total annual sales rise to 18 million Euros. Amsterdam and Stockholm. 1991 The Milan store opens at the end of the year. Alongside shirts and jeans, the Replay total look has completed its development with thousands of articles inserted in the collection annually. The Replay&Sons line dedicated to kids’ wear is born. 1992 Sixteen new sales outlets open. Turnover hits 69 million Euros.

2001 New-concept single-brand stores continue opening in Berlin, Athens, Antwerp, Paris, Barcelona and Vienna. A licensing agreement is signed with the Sugi Ltd Group in Hong Kong for the production and distribution of shoes under the Replay and Replay & Sons brands.

2002 The licensing contract with Marcolin S.p.A. for Replay Eyes eyewear is extended, while a new licensing 1993 agreement is stipulated for the production The New York mega-store opens; the first and distribution of the Replay Underwear television commercial is aired. line. New-concept Replay Stores continue opening: November sees the inauguration 1994 of the new London sales outlet in Covent Replay enters the underwear segment and Garden. experiments with the first Replay Blue Jeans format. 2003 The Group grows in its new Asian and Consolidated turnover reaches 207 Middle Eastern markets as total sales million Euros. close at 143 million Euros. The first store in Turkey opens in Istanbul in March as a new step in the Replay 1995 "Store Concept" Project. The Group new sales outlet opens around the world new evolved-casual label We are Replay every 10 days. officially debuts at Pitti Uomo. In October the Group enters the South1996 American markets with the opening of Fashion Box builds its new 20,000 sq m the Fashion Box Brazil branch office; in headquarters. the meanwhile a Replay Store opens in Sao Paulo. 1997 A new Replay Store opens in Amsterdam 2004 to match the city's other two. Consolidated turnover reaches 230 A licensing agreement is signed with million Euros. Marcolin S.p.A. for the Replay Eyes The Group strengthen its presence in

North America with the opening of a branch in the U.S. The first four We are Replay single-brand stores opens in Italy. 2005 The Fashion Box group concludes the year with a turnover of 326 million euro, a 41% increase over the previous year. It's retail expansion continues on a worldwide level with the opening of 20 Replay Stores, strengthening the brand presence in Europe and new strategic markets including North America, Far East and North Africa.

The space

2006 The Replay brand celebrates the 25th anniversary with a series of festivities at San Gregorio Abbey in Venice and reaches a consolidated turnover of 353 million Euros representing a growth of 7,8% compared to the previous year. 2007 Replay completes its brand extension and focuses on licensing by choosing partners which are leaders in their sectors: licensing deals are signed with Procter&Gamble for the fragrance line, Christian Bernard for watches and jewellery and Arcte for the underwear and beachwear collections. 41 new stores are opened around the world. 2008 The retail strategy continues, with the aim of strengthening brand presence, in the Far East in particular. In May the Claudio Buziol Foundation takes up residence at the Mangilli-Valmarana palazzo in Venice. The company founder is also awarded a chair at the Fashion Design Degree Course at the Faculty of Art and Design at IUAV University in Venice, the first time such an honour is awarded to a designer and entrepreneur in Italy. Autumn sees the arrival in stores of the new Replay Fragrances, which was presented to the international press in June at a major event in Venice's Palazzo Ducale, of the first licensed Replay Underwear collection and the Replay Time & Jewel watch and jewellery line.

A visit to the replay warehouse to see the space where the illustration will be made. the wall is quite spacious, that gives an idea of the size of illustration to do




The main competitor to replay can be said to be diesel, they have a strong and edgy feel, their image is striking and eye catching.

Looking at replay’s existing merchandise, how they display their clothes in the shop. looking at the display, one can tell they are into the wood style of design.

Levi’s can be a good competitor of Replay, They have a more clearer image that can be noticed from afar.


G-Star Raw



A visit to NEXT store to see how their merchandising is done, it is quit interesting to know that most of the high street stores have a similar way of merchandising

Looking at merchandising in most high street stores, thay all seem to be similar, but wall design differ, some go for painted walls, illusstrations or wooden walls to a natural feel to it.

I also looked at G-Star Raw and Lee, G-Star a similar feel as diesel’s old design, lee had a unique and an eye catching graphic kind of feel.

Interesting designs

Random designs

Some existing designs and merchandising taken form shop fronts.

Patterns Using space


Colors and meaning


Thumbnails and ideas generation


this is a concept of using the chosen colours, shapes and lines to create interesting patterns for the illustration, the idea is influenced by art on wall papers, etc. its kept simple in oder for the design not to take all attention from what replay is selling


this is a concept which came up during a survey i carried about replay, most people related replay to music, this is an idea that will be explored further. it could have a relationship wtih the brand.




this is a concept from impressionism dedign, the idea of free style design. it could in the form of painting, pattern design, print etc.





some idea generation taken from the concept of nature, using natural objects for the illustration, will give the wall a unique and strong feel, hence communicating the brand as having a good and quality finishing


A genaral look at different shop fronts to get a cotextual awareness of how most shops display their stock

Looking at different wall designs to get an understanding of how different illustrations work

A genaral look at different shop fronts to get a cotextual awareness of how most shops display their stock

My final idea from the theme of music, the idea that Replay reminds a lot of people of music. this idea came about as a result of a seyvay that i conducted during my research.

Some rough ideas of how my illustration will look like, these ideas are gathered from different themes.



A plan of the wall were the illustration will go.

Final piece of the illustration for Replay


Book design


Book design