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royal society of chemistry

Styling guide for Royal Society of Chemistry identity


company values Since 1841, the Royal Society of Chemistry (RSC) has been the leading society and professional body for chemical scientists and has a global membership of over 46,000. It is actively involved in education, qualifications and professional conduct. It runs conferences and meetings for chemical scientists, industrialists and policy makers at both national and local level. It is a major publisher of scientific books and journals. In all its work, the RSC is objective and impartial, and it is recognized throughout the world as an authoritative voice of chemistry and chemists.

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royal society of chemistry


the brand mark the brand has the abbreviation of the company’s name, the mark is a carefully designed logotype, which has the combination of a chemistry image and text to give the brand a unique and a relevant identity

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royal society of chemistry

royal society of chemistry


the brand voice since the company has a broad view about its subject, it is essential to have different voices for the identity in order to used the logo to communicate in different ways, the logo can be used in different sizes depending on what it is been used on.

investing in royal society of chemistry

proud to be in royal society of chemistry

discover royal society of chemistry

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royal society of chemistry


using the brand to ensure that the brand retains its integrity and impact, it is important to set out basic principles of using the brand. In order to maintained the legibility of the brand, it is important that the logo goes on a tinted and plain background ensuring that the background colour does not overshadow the brand

investing in royal society of chemistry

investing in royal society of chemistry

investing in royal society of chemistry

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royal society of chemistry


protecting the brand to keep a consistent use of the brand, it is important to protect and maintain its typeface, colour, image and size, changing any of these elements will change the brand, hence changing the indentity of the company

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investing in royal society of chemistry

rockwell bold TIMES REGULAR cytochrome image times regular

royal society of chemistry


applying the brand the royal society of chemistry brand can be applied on anything as long ass the basic rules of the brand mark are obeyed to maintain its authentisity

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royal society of chemistry

royal society of chemistry


using imagery baring in mind the reputation of royal society of chemistry, it is essential to mentain the use of high quality images, and if the image is lelated to chemistry, then it has to be able to communicate to the audience.

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royal society of chemistry


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company values

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the brand mark

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the brand voice

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using the brand

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protecting the brand

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applying the brand

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using imagery



Royal Society Of Chemistry