Portfolio_Thomas Liu

2015 — 2018

Build on Selected Works of Thomas Liu

2015 — 2018

Build on Selected Works of Thomas Liu

C o py r i g ht Š 2018 T h o m a s L iu A ll r i g ht s re s e r ve d . N o p a r t of thi s b o o k m ay b e re p ro du c e d o r tra n s mit te d in a ny fo r m of by a ny m e a n s , e l e c tro nic , m e c h a nic a l , in c lu din g p h oto c o py o r a ny s to ra g e a n d retr ic a l sy s te m , w ith o u t p r io r w r it te n p e r mi s s o n . R e s p e c t c o py r i g ht s , e n c o urg e c re ativ i t y!

For my excellent grandpa

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Thoma s Liu — Selected Works

Build on

Build on means to expand upon or add to something. Graphic Design requires building confidence, positive attitude, respect, empathy, experience and professional skill. A terrific designer synthesizes knowledge in order to construct a source of creative energy to communicate ideas.

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Introduction

[Build on]

Build on Thoma s Liu — Selected Works

Project 1

The Decisive Moment The Moment of Collapse: Akira Kurosawa Film Festival [008 — 037]

Project 2

Next Level of Brilliance SEGA: Rebranding [038 — 059]

Project 3

Realm of the Senses Experimental Posters [060 — 077]

Project 4

Emotional Response The Sounds around Me

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[078 — 097]

Curious Tracing iSkater [098 — 113]

Project 6

The Art of Experience Youth Art Project [114 — 141]

Project 7

Relaxing Time BrewIn [142 — 155]

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Contents

Project 5

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[Categories]

System / Packaging / Poster / Editorial Design [Semester]

Spring 2017 [Instructors]

Hunter Wimmer

P r o j e c t 01 — T h e D e c i s i v e M o m e n t

Integrated Communications

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[Course]

Project 01

The Decisive Moment

[Project]

The Moment of Collapse: Akira Kurosawa Film Festival

Build on Thoma s Liu — Selected Works

[Objective]

Create a film festival for a chosen movie director. Extract a theme that ties together all of the director’s selected films and creates a cohesive visual system through various materials.

[Concept]

Showcase Japanese film director, Akira Kurosawa’s most idiosyncratic movies, including Ikiru (1952), Seven Samurai (1954), Throne of Blood (1957), The Bad Sleep Well (1960), and Yojimbo (1961). The visual execution is based on the director’s quirky and personal take on life and his constant theme: evil overwhelms the good in human nature, leading to defeat and hopelessness.

[Difficulty]

[Timeframe] 3 Months [Deliverables]

[Format] Poster / 30 x 40 in Catalog / 8 x 10 in Website / 1920 x 1080 px Products / Sake & Tea Set, Calligraphy Set Sound Track / Jade Seal [Software]

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Ps

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Thoma s Liu — Selected Works

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[Categories]

Branding / Visual Identity Systems / Ideation Processes [Semester]

Fall 2017 [Instructors]

Hunter Wimmer

Project 02 — Next Level of Brilliance

[Course]

The Nature of Identity

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SEGA: Rebranding

Project 02

Next Level of Brilliance

[Project]

Build on Thoma s Liu — Selected Works

[Objective]

Give a dying or defunct brand a new life. Reposition the brand while keepingits original core.

[Concept]

I chose to rebrand SEGA, a Japanese multinational video game developer and publisher. Now, SEGA’s mission is to help people develop strategies to meet ever-increasing challenges. SEGA has many possibilities to push people through to the next level in many physical and mental abilities such as sports, fitness, and futuristic experience lab.

[Difficulty]

[Timeframe] 3 Months [Deliverables]

[Format] 3 Brand Books / 8 x 10 in Website / 1920 x 1080 px [Software]

Id

Xd

Ps

Adobe InDesign CC Adobe XD CC

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Adobe Photoshop CC

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SEGA Green

Metal Grey Black

Vivid Green White

Thoma s Liu — Selected Works

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Metal Grey RGB: 109 / 110 / 113

CMYK: 55 / 0 / 85 / 0

CMYK: 0 / 0 / 0 / 70

HE X: #7abe48

HE X: #6c6e70

Vivid Green

Black

RGB: 125 / 128 / 40

RGB: 36 / 31 / 33

CMYK: 75 / 0 / 100 / 35

CMYK: 80 / 80 / 75 / 60

HE X: #197f28

HE X: #231e21

Avenir LT Std Roman / Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+

Avenir LT Std Black / Black Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+

Project 02 — Next Level of Brilliance

Typefaces

SEGA Green RGB: 123 / 191 / 73

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Brand Color

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Š 2017 by Go to the next level.com | It is a non-commercial projec

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The Next Level

Level up: Making

Level up: Learning

Level up: Collaborating

Welcome to the next level.

Our mission is to help people develop strategies to meet ever-increasing challenges.

See More >

ct for educational purposes and is not intended to represent Sega.

The Next Level

Level up: Making

Level up

SEGA UNIVERSE

The new Sega is about helping people develop strategies to meet ever-increasing challenges. O brand will generate the opportunities for peopl who need to develop their strategies and reach next level. The new Sega extends to our retail, training, institute, and networking to completely address upcoming challenges.

Retail SR-01

SEGA Sports

Build on Thoma s Liu — Selected Works

The Next Level

Level up: Making

Level up: Learning

The Evolution

Level up: Collaborating

The Evolution >

Sega Co., Ltd., originally short for Service Games and ofďŹ cially styled as SEGA, was a Japanese multinational video game developer and publisher.

In the past, Sega developed and manufactured numerous home video game consoles. In 2018, the new Sega is born; we change our management strategy and focus on helping people develop strategies to face challenges.

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1953

1940 >

Level up: Making

Level up: Learning

Level up: Collaborating

Level up: Learning

Level up: Collaborating

OUR MISSION Helping people develop strategies to meet ever-increasing challenges

The Evolution >

The Development >

SEGA Universe >

The Next Level

Level up: Making

The Development

SEGA UNIVERSE

The brand guides present the new strategies, visions, and visual standards of Sega. They are the Visual Strategy Guide for future expansion, Visual Development Guide for the visual representation of the brand, and Visual Standards Guide for the brand standards. These guides show how we articulate the next level of the Sega brand.

The new Sega is about helping people develop strategies to meet ever-increasing challenges. Our brand will generate the opportunities for people who need to develop their strategies and reach the next level. The new Sega extends to our retail, training, institute, and networking to completely address upcoming challenges.

TheSEGA Development Universe >

Vol 1 > Retail >

The Visual Strategy Guide shows how we articulate the next level of the Sega brand.

SR-01

SEGA Meet-up

SEGA Sports

The Next Level

Level up: Making

Level up: Learning

Level up: Collaborating

“Gathering various experts inspires and improves your skills, strategies, and experience.”

People need experience to enhance their skills to meet their needs. The Sega meet-up gathers experts and interested people to built up connections and experience. People can understand how successful people and experts developed their strategies from their work and learn from them.

SEGA Meet-up >

Project 02 — Next Level of Brilliance

Vol Retail Vol1:1:Visual VisualStrategy StrategyGuide Guide SR-01

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The Next Level

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Thoma s Liu — Selected Works

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[Categories]

Poster Design / Experimental Typography / Visual Narrative [Semester]

Fall 2016 [Instructors]

Stan Zienka

Project 03 — Realm of the Senses

[Course]

Type Experiments

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Experimental Posters

Project 03

Realm of the Senses

[Project]

Build on Thoma s Liu — Selected Works

[Objective]

Create two experimental typography posters which explore existing modern typographical ideas and techniques in experimental ways. Investigate the communication of content and the emotional qualities of posters.

[Concept]

The first poster is monochrome. I defined a word, ‘bedlam’, and used typographical contents to present my personal feeling of this word. The second poster is a music poster. I chose heavy metal music and used a projector and camera to create unusual typographic approaches to present my interpretation of the song.

[Difficulty]

[Timeframe] 4 Weeks [Deliverables]

[Format] Monochrome Poster / 11 x 17 in Music Poster /18 x 24 in [Software]

Id

Ps

Ai

Adobe InDesign CC Adobe Photoshop CC

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Adobe Illustrator CC

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Thoma s Liu — Selected Works

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Editorial Design / Experimental Typography / Visual Narrative [Semester]

Fall 2016 [Instructors]

Stan Zienka

Project 04 — Realm of the Senses

[Categories]

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[Course]

Type Experiments

Project 04

Emotional Response

[Project]

The Sounds around Me

Build on Thoma s Liu — Selected Works

[Objective]

Interpret my personal experience through experimental approaches in typography. The book tells the story of the sounds of downtown San Francisco.

[Concept]

Living in downtown San Francisco, I am surrounded by the sounds of the city. Different times have sound components which formulate the moments of the city. I used experimental typographic elements and mono-color images to present the concept of the relationship between sound and city life.

[Difficulty]

[Timeframe] 4 Weeks [Deliverables]

[Format] Book / 7 x 9 in [Software]

Id

Ps

Ai

Adobe InDesign CC Adobe Photoshop CC

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Adobe Illustrator CC

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Project 05

Curious Tracing

P r o j e c t 0 5 — C u r i o u s Tr a c i n g

[Project]

iSkater [Course]

Digital Design Studio [Categories]

Application / User Interface / User Experience / Interaction [Semester]

Fall 2016 [Instructors]

Bob Slote

Build on Thoma s Liu — Selected Works

[Objective]

Choose an issue or audience research in the real world.

Explore user experience and create an app through graphic design and audience research.

[Concept]

Research showed that skateboarders are familiar with physical barriers and skating spots in their city. City skaters need more inspiration to enhance their personal skills and experiences. I developed an app as a platform for urban skaters to get skating inspiration, share their experiences, and recommend appropriate locations for skating skill levels.

[Difficulty]

[Timeframe] 3 Weeks [Deliverables]

[Format] iPhone 8 / 375 x 677 px [Software]

Xd

Ps

Ai

Adobe XD CC Adobe Photoshop CC

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Adobe Illustrator CC

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Celosia Yellow

Flame Red Dark Grey

Thoma s Liu — Selected Works

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Celosia Yellow

Dark Grey

RGB: 251 / 176 / 52

RGB: 50 / 50 / 50

HE X: #fbaf33

HE X: #323232

Flame Red RGB: 235 / 70 / 0

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Brand Color

HE X: #eb4600

Gotham Light / Medium / Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+

P r o j e c t 0 5 — C u r i o u s Tr a c i n g

Typefaces

Build on Thoma s Liu — Selected Works

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1470 Washington St

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AT&T

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AT&T

KEN_199D

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ED415_AD

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AT&T

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Branding / Visual Identity Systems / Interaction [Semester]

Summer 2016 [Instructors]

David Hake

Project 06 — The Art of E xperience

[Categories]

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[Course]

Visual Thinking

Project 06

The Art of Experience

[Project]

Youth Art Project

Build on Thoma s Liu — Selected Works

[Objective]

Identify a problem that the general public has, conduct audience research, and integrate a variety of media in a cohesive system.

[Concept]

Many people are scared they won’t be able to understand art or know “what it means.” This project is an art education solution which conducts art classes for youths. The design deliverables have interactive activities and art events to help youths learning and creating fine arts in many different perspectives and creativities.

[Difficulty]

[Timeframe] 1.5 Months [Deliverables]

[Format] 3 Posters / 11 x 14 in Brochures / 7 x 9.5 in iPhone 8 / 357 x 677 px Website / 1920 x 1080 px [Software]

Id

Ai

Ps

Adobe InDesign CC Adobe Illustrator CC Adobe Photoshop CC

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Creative

Inspired

Unique

Thoma s Liu — Selected Works

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Creative Blue

Inspired Red

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Unique Pink

Light Grey

Inspired Red

CMYK: 100 / 100 / 0 / 0

CMYK: 0 / 100 / 60 / 0

HE X: #14149b

HE X: #ed1651

Unique Pink

Light Grey

CMYK: 5 / 25 / 0 / 0

CMYK: 0 / 0 / 0 / 10

HE X: #ffc8ff

HE X: #e6e7e8

Avenir LT Std Roman / Medium / Heavy / Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+

Project 06 — The Art of E xperience

Typefaces

Creative Blue

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Brand Color

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The Development

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The brand guides present the new strategies, visions, and visual standards of Sega. They are the Visual Strategy Guide for future expansion, Visual Development Guide for the visual representation of the brand, and Visual Standards Guide for the brand standards. These guides show how we articulate the next level of the Sega brand.

Vol Vol1:1:Visual VisualStrategy StrategyGuide Guide The Visual Strategy Guide shows how we articulate the next level of the Sega brand.

United States © 2016 YouthArtProject, Org.

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Thoma s Liu — Selected Works

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Thoma s Liu — Selected Works

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Nature of Interaction [Categories]

Application / User Interface / User Experience / Ideation Processes [Semester]

Fall 2017 [Instructors]

Brett Wickens Carolina De Bartolo

P r o j e c t 07 — R e l a x i n g T i m e

[Course]

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BrewIn

Project 07

Relaxing Time

[Project]

Build on Thoma s Liu — Selected Works

[Objective]

Investigate how research and audience understanding create successful interactive projects that can enhance a user’s experience with a brand. Use research and design strategies to align a brand with a series of design communication solutions.

[Concept]

Common and seemingly overwhelming questions usually come up when it comes to craft beers: “What is craft beer?”

“How do I choose a craft beer?” I designed an app which helps people choose craft beers in San Francisco. In design choices, I used vector patterns and golden colors to present the beer mood. Also, I chose a gothic but modern typeface to present the new trend of the local craft beer.

[Difficulty]

[Timeframe] 3 Months [Deliverables]

[Format] iPhone 8 / 375 x 677 px [Software]

Xd

Ps

Ai

Adobe XD CC Adobe Photoshop CC

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Adobe Illustrator CC

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Thoma s Liu — Selected Works

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BREWIN

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Golden Yellow

Eggnog Amber

Ivory Charcoal

Thoma s Liu — Selected Works

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Creative Blue

Eggnog

RGB: 141 / 121 / 41

RGB: 230 / 221 / 157

HE X: #8d7929

HE X: #e6dd9d

Amber

Ivory

RGB: 245 / 195 / 28

RGB: 247 / 244 / 236

HE X: #f5c31c

HE X: #f7f4ec

0 0 01 0 2 0 3 0 4 0 5 0 6 [ 0 7 ]

Brand Color

Charcoal RGB: 68 / 71 / 58 HE X: #44473a

IBM Plex Sans Light / Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+

IBM Plex Serif Light / Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+

P r o j e c t 07 — R e l a x i n g T i m e

Typefaces

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10 9:41 AM

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Thoma s Liu — Selected Works

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Following

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Following

Following

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9:41 AM 100% 9:41 AM 100% 9:41 AM 100%

Thoma s Liu — Selected Works

Build on

15 4 / 15 5

9:41 AM 100% 9:41 AM 100% 9:41 AM 100%

Thoma s Liu — Selected Works

Build on

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9:41 AM

100%

9:41 AM

100%

9:41 AM

Water Sour Ale 21st Amendment 4.83

Amy Wang Lederhosen Lost Black Hammer

191

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Thoma s Liu — Selected Works

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Thank you for building my knowledge and experience.

[Instructors]

[Family & Friends]

Mary Scott

Grandpas & Grandmas

Phil Hamlett

Dad & Mom

Hunter Wimmer

My Brother Peter

John Nettleton

Cindy Yeh

Brett Wickens

Chia-Hsin Su

Carolina De Bartolo

Isabelle Lyu

Stanley Zienka

My good boy Happish

Wioleta Kaminska David Hake Bob Slote Scott Rankin Andrew Loesel Susan Pasley Janine Ryle

[Name] Thoma s Wen - H uan Liu [Tele phone] +1 (415) 966 -9107 [Em ail] thoma sliu.desig n @ g mail.c om [Webs it e] w w w.thoma sliu.desig n [Phot ograph y] Thoma s Liu / Pexels [Ty pefac e] Feijoa / FF B au [Bin de r y] B lurb Inc 580 C alifornia St # 30 0, San Francisc o, CA 9410 4

[S c hool] Ac ademy of A r t Universit y 79 N ew M ongomer y St, San Francisc o, CA94105 [P rogram] School of G raphic Desig n and Dig it al M edia [Cour se] M A Por t folio Seminar [In s t r uc t or] M ar y Sc ot t