Test bank for public relations a values driven approach 6th edition david w guth

Test Bank for Public Relations: A Values Driven Approach, 6th Edition, David W. Guth

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Chapter 10 Test Bank 10.1 Multiple Choice Questions 1.

The I in IDEA stands for ______ .

A) innovation B) idea generation C) issues D) imagination E) imagery Answer: B LO 10.2: Analyze the acronym IDEA Topic/Concept: The IDEA Process Difficulty Level: Easy Skill Level: Understand

2.

The E in IDEA stands for _ ____.

A) expression B) energy C) economy D) editing E) ergonomics Answer: A LO 10.2: Analyze the acronym IDEA Topic/Concept: The IDEA Process Difficulty Level: Easy Skill Level: Understand

3.

The D in IDEA stands for _ ___.

A) dissemination B) domination C) dimensions D) delivery E) dynamic Answer: D LO 10.2: Analyze the acronym IDEA Topic/Concept: The IDEA Process Difficulty Level: Easy Skill Level: Understand

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4. The A in IDEA stands for __ _____.

A) argument B) action C) arrangement D) augmentation E) anything you want it to be Answer: C LO 10.2: Analyze the acronym IDEA Topic/Concept: The IDEA Process Difficulty Level: Easy Skill Level: Understand 5.

Platonic dialectic includes _______.

A) specifying the goal B) defining terms C) analyzing D) A and C E) All of the above Answer: E LO 10.3: Identify how ideas come from research and subsequent thinking Topic/Concept: Idea Generation—The “I” of IDEA Difficulty Level: Easy Skill Level: Understand

6.

The goal-oriented, objective, comprehensive, systematic mental exploration of a subject is known as _______.

A) symmetry B) critical thinking C) due diligence D) evaluation E) augmentation Answer: B LO 10.3: Identify how ideas come from research and subsequent thinking Topic/Concept: Idea Generation—The “I” of IDEA Difficulty Level: Easy Skill Level: Understand

7.

At which stage of the writing process does one ask what his or her purpose is in writing?

A) research B) revision C) credibility D) evaluation

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E)

organization

Answer: A LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Easy Skill Level: Understand 8.

At which stage of the writing process must one overcome what is known as "the euphoria of creation"?

A) Research B) Revision C) Credibility D) Evaluation E) Organization Answer: B LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Easy Skill Level: Understand

9.

Macroediting _________ .

A) is a sentence-by-sentence double-check of accuracy, spelling, and grammar B) challenges the meaning, organization, and format of a document C) is the final step in the writing process D) A and C E) B and C Answer: B LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Easy Skill Level: Understand

10. Microediting ______ .

A) is a sentence-by-sentence double-check of accuracy, spelling and grammar B) challenges the meaning, organization, and format of a document C) is the final step in the writing process D) A and C E) B and C Answer: A LO 10.5: Describe the nine steps of the writing process

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Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Easy Skill Level: Understand 11. Writing something for use in broadcast media is different from writing something for print media because _ ______.

A) broadcasters want snappy copy B) broadcasters reach a bigger audience C) the broadcast audience is more attentive D) it is more expensive E) the broadcast audience usually gets only one chance to understand the message Answer: E LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Easy Skill Level: Understand 12. Which of the following lead to writing better sentences?

A) Challenge “to be” verbs B) Use passive voice C) Challenge modifiers D) A and B E) A and C Answer: E LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Easy Skill Level: Understand 13. When writing a speech, it is important to ______ .

A) use concrete words and images B) use precise nouns and verbs C) place attribution after a quotation D) A and B E) All of the above Answer: D LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Easy Skill Level: Understand

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14. When writing a speech, it is important to ______ .

A) spell out big numbers B) place attribution at the beginning of a sentence C) give phonetic spellings for hard-to-pronounce words D) A and C E) all of the above Answer: E LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Easy Skill Level: Understand 15. It is important for public relations practitioners to use inclusive language because _______ , A) they are required to do so by law B) public relations is supposed to build relationships C) they don't want to inadvertently exclude important stakeholders D) A and B E) B and C Answer: E LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Easy Skill Level: Understand 16. The most common organization scheme for neutral messages is________ .

A) the "say-it-then-do-it" approach B) the inverted pyramid C) the message box D) Monroe's Motivated Sequence E) the straight-forward approach Answer: B LO 10.4: Express the importance of effective organization of ideas Topic/Concept: Arrangement—The “A” of IDEA Difficulty Level: Easy Skill Level: Understand 17. Bad news is best presented in the ______ of a message.

A) beginning B) middle C) end D) It doesn't make any difference. Bad news is bad news.

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E)

This is a trick question: There is no best way to deliver bad news.

Answer: B LO 10.4: Express the importance of effective organization of ideas Topic/Concept: Arrangement—The “A” of IDEA Difficulty Level: Easy Skill Level: Understand 18. Good news is best presented in the ______of a message.

A) beginning B) middle C) end D) It doesn't make any difference. Good news is good news.

E) This is a trick question: There is no best way to deliver good news.

Answer: A LO 10.4: Express the importance of effective organization of ideas Topic/Concept: Arrangement—The “A” of IDEA Difficulty Level: Easy Skill Level: Understand 19. When making a presentation, you should _________ .

A) start with a good joke B) maintain good eye contact with the audience C) convey information the listeners will find useful D) A and C E) B and C Answer: E LO 10.6: Examine the importance of choosing the right media for successful delivery of an idea Topic/Concept: Delivery—The “D” of Idea Difficulty Level: Easy Skill Level: Understand 20. One of the best ways to get over presentation jitters is to _______ .

A) practice your presentation B) ignore them C) tell a funny joke to get everyone in a good mood D) eat a good meal E) drink several cups of coffee to calm your nerves before speaking Answer: A

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LO 10.6: Examine the importance of choosing the right media for successful delivery of an idea Topic/Concept: Delivery—The “D” of Idea Difficulty Level: Easy Skill Level: Understand 21. Good writing involves ___________ .

A) lots of adjectives and pronouns B) revision C) effective use of passive voice D) B and C E) All of the above Answer: B LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Easy Skill Level: Understand 22. Which of the following helps conquer presentation jitters?

A) Practice in front of others B) Convey useful information C) Maintain eye contact D) B and C only E) All of the above Answer: E LO 10.6: Examine the importance of choosing the right media for successful delivery of an idea Topic/Concept: Delivery—The “D” of Idea Difficulty Level: Easy Skill Level: Understand 23. In the textbook’s discussion of developing news releases for the Volunteer Clearinghouse, the author illustrates ________.

A) the IDEA process B) correct use of the passive voice C) how to select a spokesperson D) A and C E) B and C Answer: A LO 10.7: Illustrate the IDEA process with respect to the Volunteer Clearinghouse example

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Topic/Concept: The Volunteer Clearinghouse News Releases Difficulty Level: Easy Skill Level: Understand 24. The Volunteer Clearinghouse news release follows the inverted pyramid arrangement because ______.

A) it’s the easiest B) it puts the most important information at the beginning C) it helps to bury bad news D) it appeals to bloggers E) it’s the fastest Answer: B LO 10.7: Illustrate the IDEA process with respect to the Volunteer Clearinghouse example Topic/Concept: The Volunteer Clearinghouse News Releases Difficulty Level: Easy Skill Level: Understand 25. The first step in the creative thinking process is to __________ .

A) reflect B) incubate C) gather D) percolate E) await "Eureka!"

Answer: C LO 10.3: Identify how ideas come from research and subsequent thinking Topic/Concept: Idea Generation—The “I” of IDEA Difficulty Level: Easy Skill Level: Understand 10.2 Short Answer Questions 1. What does the critical-thinking acronym COGS stand for?

Answer: The acronym COGS stands for comprehensive, objective, goal-oriented, and systematic.

LO 10.3: Identify how ideas come from research and subsequent thinking Topic/Concept: Idea Generation—The “I” of IDEA Difficulty Level: Easy Skill Level: Understand 2. What are the four questions of Aristotelian causal analysis?

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Answer: What is the subject? Who and/or what made the subject? What are the subject's ingredients? What are the subject's purposes—and has it achieved those purposes?

LO 10.3: Identify how ideas come from research and subsequent thinking Topic/Concept: Idea Generation—The “I” of IDEA Difficulty Level: Easy Skill Level: Understand 3. What is the difference between microediting and macroediting?

Answer: Macroediting challenges the "big picture" of the document: its meaning, organization, and format. It is the last opportunity for significant rewriting. Microediting is a sentence-by-sentence double-check of accuracy, spelling, grammar, and style. By starting with the last sentence of the document and working backward, the writer is defamiliarized with the document and able to take a more objective view.

LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Moderate Skill Level: Analyze 4. Who is in charge of the approval stage of the writing process?

Answer: That varies from organization to organization. However, it is often the writer's responsibility to ensure that all necessary approvals have been given prior to publication and distribution.

LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Moderate Skill Level: Apply 5. What is the inverted pyramid?

Answer: The most common organizational scheme for neutral messages is the inverted pyramid, where the most important information comes first. Used in traditional news releases, the inverted pyramid covers the who, what, where, when, why, and how of the story.

LO 10.4: Express the importance of effective organization of ideas Topic/Concept: Arrangement—The “A” of IDEA Difficulty Level: Easy Skill Level: Understand 10.3 True/False Questions

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1. You should break any of the guidelines in the textbook for writing for the ear when doing so will assist the listener.

Answer: TRUE LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Easy Skill Level: Understand 2. Even when document distribution is delegated to others, the writer should double-check to make certain it has been successfully accomplished.

Answer: TRUE LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Moderate Skill Level: Apply 3. Macroediting involves a sentence-by-sentence double-check of accuracy, spelling, grammar, and style.

Answer: FALSE LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Easy Skill Level: Understand 4. The inverted pyramid is a writing style favored by journalists.

Answer: TRUE LO 10.4: Express the importance of effective organization of ideas Topic/Concept: Arrangement—The “A” of IDEA Difficulty Level: Easy Skill Level: Understand 5. Good writing is rewritten.

Answer: TRUE LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Easy Skill Level: Understand

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10.4 Essay Questions 1. What are some of the things a writer should take into account when preparing communications for a diverse public?

Answer: While public relations writing is designed to build relationships, the careless use of language can undermine that goal. Things such as using diverse sources, balancing the use of person pronouns, avoiding words that describe particular relationships, and knowing the dates of major religious holidays can make documents more inclusive. People shouldn't be described by their attributes—such as race, religion, or age—unless those attributes are relevant. And diversity should extend to photographs and other visual representations of individuals.

LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Moderate Skill Level: Analyze 2. What are some of the ways you can overcome a bad case of jitters before making a presentation?

Answer: There are several ways you can overcome stage fright. Practicing, conveying useful information, maintaining eye contact, and channeling nervous energy into movement can ease a speaker's fears. Realize that you are your own worst critic. Reward yourself when it is over. Attack your fear.

LO 10.6: Examine the importance of choosing the right media for successful delivery of an idea Topic/Concept: Delivery—The “D” of Idea Difficulty Level: Moderate Skill Level: Apply 3. What questions should a writer ask in the macroediting stage of the writing process?

Answer: Is the message of the document clear? Does the document answer a reporter's traditional questions: who? what? where? when? why? how? Is the document fair? Does the document make any claims that seem unsubstantiated? Is there a logical order to the organization of the main points? Does one paragraph lead gracefully to the next? Is the format of the document correct? Does the format assist the meaning?

LO 10.5: Describe the nine steps of the writing process Topic/Concept: Expression—The “E” of IDEA Difficulty Level: Moderate Skill Level: Apply

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Test Bank for Public Relations: A Values Driven Approach, 6th Edition, David W. Guth

4. Describe the process of developing a news release for the Volunteer Clearinghouse using the IDEA idea.

Answer: The first step in the process is idea generation through research, which results in a straightforward news story announcing a new executive director. Second, the arrangement of story follows the traditional inverted pyramid with the most important details (who, what, why, when, where, and how) presented first. Then the expression of the story takes place, with writing, revision, and further polishing. The fourth step is delivery, with emailing of the release to most reporters and posting on Facebook, Twitter, and the Volunteer Clearinghouse website.

LO 10.6: Examine the importance of choosing the right media for successful delivery of an idea Topic/Concept: Delivery—The “D” of Idea Difficulty Level: Moderate Skill Level: Apply 5. Compare the changes in communication during Aristotle’s time to the changes occurring today Answer: During Aristotle’s time the new media were the Greek alphabet and the birth of written documents. These two created a huge growth of literacy and undermined the dominance of the old medium, which was oral communication. Even the great philosopher Plato disparaged writing, preferring the give-and-take of conversation. Some communication scholars call it the greatest new-media upheaval in history. By comparison, in our turbulent media environment we have older forms like newspapers, radio, and television struggling to compete with the Internet and a blizzard of social media. Aristotle was so frustrated with the changes that he questioned the value of his education, and many modern students feel equally frustrated. But like Aristotle, modern students need to focus on the qualities of successful communication that remain the same whatever new media emerge.

Page Ref: 323-328 LO 10.1: Recognize the rapid advancements in media Topic/Concept: The Challenge of New Media Difficulty Level: Moderate Skill Level: Evaluate

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