Project Fashion Design : Collection Busy House : Sophomore year : FASH SWU

CELINE

Brand identity Sophisticated Minimal Clean Comfort Monochromatic

TARGET CUSTOMER Celine primary target customer is female in late20 - late 50 Secondary customer is male and will be in their late20 - early 40.

They will be a working men and women that income of above 70,000$ live in big metropolitan cities.

Overall they are going to be confident, sophisticated , successful and driven

80

50

70

30

Silhouette / Proportion V

A

X

I

T

100

100

50

10 90

Item Analysis SHORT ALLUR! TUX JACKET IN VELVET 99,000 DETAILS 75% COTTON 25% VISCOSE 100% POLYESTER SATIN COLLAR 54% CUPRO 46% VISCOSE LINING

Price (approximately)

Jacket 28,500 – 530,000 T

Shirt & Blouses 22,500 – 115,000 Shirt & Sweatshirt 12,000 – 195,000 Dress & Skirt 39,500 – 115,000 Pants 24,500 – 99,000 Knitwear 37,000 – 91,000 SHORTS IN VELVET Denim 19,500 – 32,500 BERMUDA TUX

28,500

100% POLYESTER SATIN BANDS CLASSIC FIT DETAILS COLOR BLACK 75% COTTON 25% VISCOSE

20

BLOUSE WITH DOUBLE JABOT IN SILK CREPE 47,500 DETAILS COLOR VANILLA 67% ACETATE 33% SILK

40

80

60 20

Virgin wool

Denim

Wool

Silk Groegette

Linen

Silk

Cotton

75% COTTON 25% VISCOSE 100% POLYESTER SATIN COLLAR54% CUPRO 46% VISCOSE LINING

Elegance Sophistication BRAND IDENTITY Quality Distinction Creativity Glamour

TARGET GROUP

Female teenagers and adults (17-40 years) Creative Premium publications and fashion High incomes Modern Professional Cosmopolitan Magazine reader Few reaction to price Brand Loyalty

20 80

100 Silhouette / Proportion I

X

TRIANGLE

A

EMPIRE

30 70

100

Item Analysis!

Nina Ricci creased floral maxi dress 125,424 DETAILS

white silk Outer: Silk 100% Viscose 100!

60

Nina Ricci textured single-breasted coat 99,000

DETAILS

40

30

60

70

Fabric 100% cream textured finish notched lapels chest welt pocket long sleeves two front flap pockets

Silk

Cotton

Satin

Lambskin

Polyamide

Wool

Cupro

57% Acetate, 43% Ramie, Cotton

apersonaluniform

Cotton

Wool

Nylon

70% Cotton / 27% Nylon / 3% Polyurethane

TRAPEZE

I

X

40

60

30 40

70

60

100

60

Y

V

100 40

H

A

LELONG WOOL SKIRT

9,000 Baht

GRECO WORK PANTS N! 001

(Lightweight, non—stretchy fabric) Dry clean only

6,840 Baht

69% Cotton / 25% Polyester / 6% Nylon (Lightweight, non—stretchy fabric) Machine wash

100% Wool

PALOMA TULIP DRESS

5,040 Baht

70% Cotton / 30% Nylon (Mid-weight, non fabric) Dry clean only

-

FASHION STUDIO EXPERIMENT โครงการพัฒนากระดาษสาและหนอนไหมรวมกัน สูเคร�่องแตงกายกึ่ง Lounge wear ในรูปแบบ Ready to wear

THAI WISDOM

MULBERRY PAPER จ.เชียงใหม อ.สันกำแพง

หัตถกรรมกระดาษสาจากชาวเชียงใหมที่นำเปลือกสา มา แช ตม โม กระจายเยื่อสาบนตะแกรงบนผ�วน้ำ และยกขึ้นมาตากแดดจึงเปนแผน แตทางเราไดนำมา พัฒนาตอโดยการใชใยไหมเปนวัสดุเเทนเยื่อสา

SILK WORM อ.หนองหาน จ.อุดรธานี

การเลี้ยงรังไหมเพ�่อนำมาทอเปนเสนดาย แตเราไดหยิบมาพัฒนาตอโดยการตม ในน้ำดางฟอกไหม แลวมายีบนตะแกรง แยกใหเปนชิ้นบางๆ จากนั้นตากแหง และนำรังไหมมารองระหวางลูกไมเปนการ ใชเทคนิคการทำผาแบบnon woven

MATERial DEVELOPMENT

MATERial DEVELOPMENT

Inspiration

The Intern is a film about a busy woman who has to run her own business while also being responsible for her family as a leader. If this film is about a pandemic, such as Covid-19, the protagonist will act differently than usual in order to handle other existing responsibilities. And what kind of clothes suit her the most in order to not waste her time?

concept

IDEA

CREATIVE PROCESS AND PRESENTATION

TARGET GROUP working women work from home taking care family organic food characteristic : successful and sophisticated

IDENTITY BRAND minimal clean comfort sophisticated

TREND

Torero

lace

pajamas

thai wisdom

materials

jersey

wool cashmere

FITTING