How to Use Buyer Personas to Drive More Sales

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020 3195 5250

hello@thisisselfhood.com

Buyer personas used to be a lesser-known marketing technique.

Nowadays, however, they have become almost essential for driving up conversion rates and understanding your target audience. So it’s no wonder that many brands seek the help of insight platforms to create authentic buyer personas for their customers.

If you’re new to this strategy, we’ll be happy to make an introduction.

Let’s dive in!

What Are Buyer Personas A buyer persona is a semi-fictional representation of your ideal customer.

It helps marketers picture the person they are advertising to understand their needs and reactions. Insight platforms allow brands to construct these personas by looking at their target audiences' qualitative and quantitative market research data.

The final profile includes both demographic and psychographic

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information, such as:       

The buyer’s age range Their budget What makes them choose your brand What they look for in an ideal product What would prompt them to buy again What difficulties do they face when they make a purchase?

Why do they choose a specific product or service?

The Importance of Buyer Personas As we have already mentioned, buyer personas enable marketers to target their campaigns more specifically toward their desired audience. This leads to more effective campaigns, engaged users, and better personalisation.

Buyer Personas also enable brands to understand user search intent. This

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is the “why” that motivates the product search. Once brands know what users are looking for, they can cater to those needs to improve their SEO and conversions. As a result, buyers are 48% more likely to opt for solution-tailored products that meet their specific needs.

Over 90% of sales come from 3 to 4 buyer personas, highlighting the importance of taking a close look at your customers and the emerging patterns.

How to Create Buyer Personas With the effectiveness of buyer personas established, you might be wondering how your brand can capitalise on this marketing technique.

The first step is to develop buyer personas. This, in turn, relies on insights.

Data for buyer personas should go far beyond website and social media statistics. While they do include information like campaign reach, shares, likes, and comments, user-specific insights help a persona take shape.

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The key here is to get reliable insights directly from your target audience.

Qualitative data is essential here, as it helps you understand the reason behind certain opinions. Brands can achieve this data through focus groups and interviews. However, the easiest way to get data from a range of customers is to rely on the help of an Insight platform.

An insight platform has access to hundreds of consumers within your target audiences. By engaging them in discussions and polls regularly, they can draw on a wealth of conversational data that outlines the motivations and personalities of your buyers.

This is Selfhood is one such platform focusing on the U-30 market. We work closely with our extensive network of young consumers to help innovative brands reach higher sales. Get in touch today to learn more!

020 3195 5250

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