a career spanning over three decades, Kunle Ogunmefun has become a formidable force in Nigeria’s marketing and communications industry. As the Founder and Executive Vice Chairman of Bluebird Communications—one of the country’s most enduring secondgeneration creative agencies—Kunle has done more than build a company. He’s helped shape the very fabric of the industry. Renowned for his strategic clarity, creative foresight, and unwavering commitment to enterprise development, Kunle is the rare kind of leader who blends business intelligence with entrepreneurial courage.
ately, I’ve been reflecting on the quiet desire we all carry—the need to escape, recalibrate, and find a different rhythm when the one we’re in starts to feel too familiar. Not in the dramatic, pack-up-yourlife sense, but in the subtler way we long for a new perspective. Often, we look outward for that clarity, toward new landscapes, new experiences, even new versions of ourselves.
In this issue, we spotlight Five Places That Should Be on Your Travel Wish List—and refreshingly, two of them are right here in Nigeria. From the vast, cinematic beauty of the Yusufari Desert in Yobe to the vibrant cultural history of Kano, these places remind us of the richness within our borders. And yet, we rarely travel inwards. As Nigerians, leisure travel within the country is still far from the norm. We romanticise faraway places—Paris, Marrakech, Zanzibar—yet overlook the natural wonder, architectural brilliance, and cultural heritage that Nigeria quietly offers.
Of course, it’s not just about choice. Insecurity, poor infrastructure, and limited investment in tourism have made it difficult for many to experience the full scope of Nigeria’s beauty. And so, while we celebrate what we have, we must also challenge what we lack. The government must do more, prioritising security, transport systems, and developing tourism-friendly policies that allow Nigerians to explore their homeland safely and comfortably because we deserve that, too. Talking about journeys, not all are physical. Some happen quietly, internally—through reflection, through change, and sometimes, through loss. In Friendship Breakups Hurt Too: Here’s How to Cope and Heal, we explore the unspoken grief that comes with losing a close friend. Unlike romantic breakups, there’s often no closure, no societal script, no “right” way to mourn. Just an unsettling silence where something meaningful used to be. The absence can be disorienting. And yet, like all endings, it can also hold space for growth, forgiveness, and eventual peace. How is the year unfolding for you? Does it feel like it’s rushing by, or stretching endlessly? It’s hard to believe we’re in August already. The final quarter of the year is just around the corner, a quiet reminder that time is moving, whether or not we’re paying attention. And perhaps that’s reason enough to pause, reflect, and be deeply thankful for how far we’ve come. Whatever this season brings—a long-overdue trip, an unexpected goodbye, a personal milestone—I hope you embrace it fully. May the rest of your year be meaningful, expansive, and kind.
1. Treat it like a real holiday
Start by romanticising the weekend like it’s a booked trip. The same way you’d prepare for a holiday—outfits, playlist, itinerary, maybe even waxing—apply that energy here. If you know you’re going to sleep in, make your Friday night count. Light a candle. Put your phone on “Do Not Disturb.” Take a hot shower and wear that robe you’ve been saving. Let your brain register that the switch has flipped from “daily grind” to “intentional rest.”
And don’t wait until Saturday morning to plan. That’s a rookie mistake. Pre-book a massage, brunch reservation, or even just mentally block out time for your favourite activities. You don’t need to be anywhere exotic to feel refreshed. You just need to be present, prepared, and slightly more indulgent than usual.
2. Wake up somewhere new – without leaving town
There’s something magical about waking up in a space that isn’t your own. Book a night at a boutique hotel or Airbnb in your city. Pick a neighbourhood you have never visited. If that’s not in the budget, redecorate your room for the weekend. Flip your pillows, change your sheets, light a different scent, move your mirror, or pull out your fanciest glassware for juice. You’d be surprised how small design tweaks can trick your brain into thinking it’s on vacation.
Also—don’t underestimate the power of a balcony breakfast or rooftop sundowner, even if it’s just wine in a teacup. It’s the vibe, not the view.
3. Try a “no-plan plan” day
This one’s for the chronic overschedulers. For at least one day of the weekend, do not set an alarm, do not set a goal, and do not open your Google calendar. Wake up and ask yourself: “What do I feel like doing?” Then actually do it. That might mean taking a long walk, buying bread from that place 30 minutes away just because, rewatching your comfort series, or simply doing nothing at all. Remember, the whole point of a getaway is to break free from the rules you normally live by. Give yourself permission to be spontaneous. It’s liberating.
4. Say no to chores (temporarily)
Listen—laundry will wait. Dishes will not sprout legs and walk away. If you spend your entire weekend catching up on cleaning, errands, and fixing your life, you’re not resting; you’re working unpaid overtime. Carve out just one hour for the essential chores and protect the rest of your time like your life depends on it. Because
HOW TO MAKE ANY WEEKEND FEEL LIKE
A MINI GETAWAY
Between deadlines, traffic, never-ending group chats, and the sneaky pressure to “always be productive,” weekends can start to feel like an extension of the workweek. You blink, and suddenly it’s Monday again, and you’re wondering where all that rest you promised yourself went. But what if we told you there’s a way to cheat the system? That you don’t have to travel across the country or spend an outrageous amount to feel like you’ve escaped your everyday life? With a bit of intention and creativity, any weekend—yes, even a rainy, no-PHCweekend in Lagos—can feel like a mini getaway. The trick lies in one word: shift—a shift in your mindset, your environment, your habits. You don’t need a boarding pass for a change of scenery—you need a little planning and a lot of presence. Here’s how to turn your regular Saturday-Sunday routine into something that feels more like a soft reset than a race to Monday.
in some ways, your mental health does. And no, you’re not being lazy. You’re practicing rest. There’s a difference.
5. Indulge your senses
Getaway energy is sensual energy. It’s that feeling of soft towels, sun on your skin, a glass of something cold and fizzy, music playing low in the background. Create that feeling at home. Play travel-inspired playlists. Cook (or order) something new. Spray perfume on your sheets. Walk barefoot on your rug. Pour your drink in the “special” glass. Wear the outfit you usually save. Make your surroundings delicious, even if you never leave the house.
6. Be unreachable (in the best way)
Declare yourself temporarily unavailable. Put your phone away for a few hours. Better yet, tell your friends and family you’re “out of town” for the weekend—out of mental town, that is. They’ll survive. And you’ll remember what it feels like to be truly in the moment.
EXECUTIVE EDITOR
Nollywood’s leading ladies: Ageing Backwards, Winning Forwards”
VVS LAGOS 2025 |
ESTE FUEGO: THE FIRE FORGING THE FUTURE
A Transformative Week of Creative Power, Purpose & PanAfrican Legacy
By Ayo Lawal
The fourth edition of VVS Lagos wrapped up over the weekend after an electrifying sevenday convention celebrating the fire that forges Africa’s creative future. Under the theme Este Fuego: The Fire Forging The Future, the event merged the ancestral with the avant-garde—highlighting how memory fuels innovation across art, fashion, film, music, and technology.
Endorsed by the Federal Ministry of Arts, Culture, Tourism and Creative Economy (FMACCE) and the Lagos State Government, VVS returned Lagos to the centre of African creativity. Spearheaded by founder and designer Ifeanyi Nwune, the event ignited with a digital-first fashion campaign starring Pretty Boy
D.O. and Neo Akpofure, alongside a new VVS Society Broadcast Channel and daily Fuego messages from Nancy Isime, Runtown, and Ugo Mozie.
VVS Conversations, held at the John Randle Museum, brought together cultural voices like Tokyo James, Richard Vedelago, and Malik Afegbua, with support from British Council and Ledrop Spirits. Panels tackled themes from ethical commerce to tech-driven storytelling.
In partnership with The GoodCO, VVS Future Labs launched to nurture emerging creatives aged 16–24 through mentorships, design grants, and exhibitions. Mid-week, Code Switch: Icons & Inheritance—curated by Sosa Omorogbe—brought African heritage symbols to life at Nahous, bridging cultural preservation with modern activism.
A film screening at Alliance Française, in collaboration with AFRIFF, featured keynote remarks by Chioma Ude and fireside conversations with Ugo Mozie, Ini Edo, and Natse Jemide.
Fashion took centre stage with the VVS Trunk Show and Runway, spotlighting I.N Official, LFJ Official, and TJ-Who. A sonic tease of the upcoming VVS Album featured live performances by Ayanfe and Caleboniel.
With backing from partners including Sterling Bank, Topship, MTN, LeDrop Spirits, and more, VVS Lagos 2025 wasn’t just an event—it was a movement.
“Este Fuego is not about fleeting moments,” said Nwune. “It’s the fire of lineage—passed forward by our communities.”
Follow @vvslagos for highlights and ongoing updates.
#VVSLagos2025 #EsteFuego
#TheFireForgingTheFuture
NOLLYWOOD’S LEADING LADIES: AGEING BACKWARDS, WINNING FORWARDS”
They didn’t just act — they defined an era. The early 2000s in Nollywood belonged to a generation of women who didn’t wait for permission to shine. And today, over two decades later, they’re still doing it — just on their terms, in their way, and without ever breaking a sweat. These weren’t just names in the end credits — they were household staples, the women who made movies feel real, raw, and unforgettable. But what makes them iconic isn’t just their filmography. It’s how they’ve aged out loud, lived boldly, and flipped the narrative that women in the limelight have an expiration date. Spoiler alert: they don’t. Not even close.
By Bukola Amoboye
Rita Dominic Elegance in motion, Rita Dominic turned 50 this year, and the entire internet was left wondering how that was even biologically possible. At 50, she looks 30 — and not in a trying-too-hard, over-filtered way, but in that “I’m booked, busy, and unbothered” kind of way. She got married at 47 — shutting down every last whisper about timelines and “settling down.” That wedding? A masterclass in grace and glamour. Rita remains a powerhouse on screen and behind the scenes, with a production career that proves talent, like wine, only improves with age.
Kate Henshaw
If you’ve ever thought age and abs couldn’t co-exist, Kate Henshaw is here to destroy that myth. At 54, she is the poster child for discipline, health, and living loudly in your truth. Her fitness journey is more than just gym selfies — it’s a statement. Kate isn’t trying to please anyone. She is bold, fierce, funny, and unapologetically herself. And that’s exactly why we can’t stop watching. Her roles are still gripping, her energy unmatched, and her message simple: you don’t slow down with age, you just turn up the volume.
Genevieve Nnaji
Ah, Genevieve. The unicorn. The legend. The mystery. She has always moved differently — like she’s floating just above the noise, always one step ahead of everyone else. Her directorial debut, Lionheart, made history as the first Nigerian film acquired by Netflix. But beyond that, she lives quietly, fiercely protecting her private life while casually making global moves. Raising a daughter, dodging public drama, and still being the standard of beauty for an entire generation, Genevieve remains, to this day, the one they all look to. If Nollywood has royalty, she wears the crown.
Omotola Jalade-Ekeinde
Long before it was trendy to be both wife and superstar, Omotola was doing it all — and doing it effortlessly. Married at 18, famous at 20, and now nearly three decades into a marriage that remains strong, she’s not just an icon; she’s an anomaly.
With international recognition, TIME 100 honours, and a seat at the table in Hollywood’s most respected circles, Omosexy is proof that consistency, confidence, and character will take you everywhere. She disappears from the spotlight when she wants to — and returns exactly when she’s ready—a queen who sets her own clock.
Ini Edo
Ini Edo has always been the girl next door with a side of fire — expressive, grounded, and unshakably herself. At 43, she’s a single mother, a woman who has embraced the ups and downs of life without apology. After enduring six miscarriages, she turned to surrogacy and welcomed her daughter at 38 — a choice she made public, turning what many would hide into a story of courage and hope. And while some may have opinions about how she got her snatched body back, the fact remains: she looks incredible. And in a world that once insisted beauty came in only one (light-skinned) shade, Ini’s rise remains a glowing tribute to every dark-skinned girl who needed someone to show her she was more than enough.
Stephanie Okereke Linus
Stephanie walked away from the camera but didn’t leave the scene — she just stepped behind it. Now a celebrated filmmaker, mentor, and UNFPA ambassador, she’s quietly shaping a new kind of African narrative: nuanced, empowered, and global. Her 14-year marriage is a soft flex in a world where celebrity unions barely survive the honeymoon. And when she casually dropped never-before-seen footage from her pre-wedding boat cruise? She broke the internet without even trying.
LITTLE FASHION HABITS THAT MAKE A BIG DIFFERENCE
Real style isn’t always about big designer logos, dramatic gowns, or head-to-toe trend reports. Sometimes, the most stylish people in the room are the ones who pay attention to the tiniest, most overlooked details. It’s the woman whose white shirt is actually white and wrinkle-free. It’s the guy whose shoes are always clean, even when he’s wearing jeans. It’s the girl who smells incredible, even in a t-shirt. That’s the thing about fashion—it whispers before it screams. And these little habits? They whisper with authority. Here are ten small but mighty fashion habits that make a big difference:
1. The Steamer is Your Secret Weapon
Wrinkled clothes will betray you, no matter how nice they are. A quick pass with a steamer or iron makes even the most affordable outfit look premium. Think of it like putting highlighter on your cheekbones— subtle, but the glow is real.
2. Your Shoes Are Speaking—Make Sure They’re Saying the Right Thing
You could be in the most boring outfit ever, but if your shoes are clean, polished, and stylish, you’ll still look like you have it together. Dirty sneakers or scuffed heels, though? They say you gave up halfway. Don’t let your shoes snitch on you.
3. Tuck It, Belt It, Frame It
The right tuck (French, full, or messybut-intentional) can shape an outfit instantly. Add a belt—thin, bold, or somewhere in between—and suddenly you’ve got structure and style. Think of it as editing your look with punctuation: a good belt is the exclamation point.
4. Accessories: The Quiet MVPs
Stylish people know their go-to pieces. A great pair of gold hoops, a leather strap watch, a delicate chain—they all add that extra mmph to your outfit without doing too much. It’s not about quantity, it’s about consistency and knowing what suits you.
5. Great Style Starts Beneath the Surface
Let’s talk underwear. If you’re wearing white jeans and neon pink panties, we’ve got a problem. Seamless, skin-toned, and supportive undergarments are the backbone of polished dressing. Nobody needs to see your bra strap doing overtime.
6. Find Your Colours and Stick to Them (Mostly)
Not every trending colour is your friend—and that’s okay. Knowing what shades make your skin pop or your eyes sparkle will save you from many fashion regrets. Style isn’t about trying everything. It’s about curating what works for you.
7. A Scent That Speaks Before You Do
Your perfume is your invisible accessory. It tells people you’re put-together, even when your outfit says “casual errand run.” A signature scent lingers, leaves an impression, and turns even a hoodie moment into a stylish encounter.
8. Edit Your Closet Like a Pro
Stylish people don’t have endless clothes—they just manage what they own well. Every season, take stock. Store what’s out of season, tailor what doesn’t fit quite right, and donate what you never wear. This habit keeps your wardrobe functional and fashionable.
9. Grooming Isn’t Just Vanity—It’s Strategy
You don’t need a full face of makeup or a weekly blowout. But moisturised skin, neat hair (even in a bun), and clean nails go a long way. Grooming adds polish to your style, even if you’re in sweats. Lazy style is fine— looking unkempt is not.
10. Confidence: The Ultimate Style Statement
You could wear the simplest outfit, but if you carry yourself like you’re the best-dressed person in the room, people will believe it. Good posture, a calm strut, and an air of ease can outshine even the fanciest fits. Confidence really is your best accessory.
THE EASIEST WAY TO WEAR COLOUR—WITHOUT LOOKING LIKE YOU TRIED TOO HARD
Colour is one of those things that can completely change your energy. Slip into a zesty orange dress or throw on a lime-green bag, and suddenly you feel alive, like you could walk into any room and own it. Yet most of us default to black-on-black because it feels “safe.” Here’s the thing— colour doesn’t have to be intimidating. You don’t need to be a stylist or have the confidence of Rihanna at the Met Gala. The trick is to introduce it in ways that feel authentic to you, and once you figure out the formula, you’ll never go back to hiding in neutrals.
Stop thinking “head-to-toe”
The biggest mistake is assuming you need to go all out to make a statement. You don’t. Colour can be as small as swapping your neutral handbag for a candy-pink mini or adding lemon-yellow mules to your jeans-and-T-shirt uniform. Little pops create impact.
It’s the reason Temi Otedola can step out in an otherwise minimalist outfit and still turn heads—she’ll throw on an electric blue blazer or a cherryred lip that ties everything together without feeling overdone.
Pick your spotlight
Here’s a secret: colour works best when you direct it. Love your shoulders? Make them the star in a striking off-shoulder top. Want to brighten your face? Choose a scarf, bold earrings or lipstick that pulls focus upward. The goal isn’t to wear all the colour; it’s to use it like a spotlight.
Matching sets are your cheat code.
If you’ve ever stood in front of your closet wondering what goes with what, matching sets are about to become your best friend. A co-ord in one bold shade does all the work for you and instantly looks like you’ve thought about your outfit (when really, you didn’t).
A mint-green trouser suit with sleek heels? Effortless. A burgundy twopiece set for dinner? People will think you had it styled. Matching sets remove the guesswork and make you look intentional without even trying.
Prints make it easy, too.
Solid colours can feel…loud. That’s why prints are a smart way to test the waters. Start with one patterned piece—floral skirt, ankara blouse, tie-dye kimono—and ground it with something neutral. This way, you’re not juggling multiple colours. Plus, prints carry personality and distract from any tiny styling “mistakes.”
Add texture and let accessories do the talking. Colour doesn’t always need to scream. Some of the chicest moments come from textured fabrics in softer tones—olive suede, powder-blue silk, mustard corduroy. And if you’re really shy? Accessories will rescue you. A bright bag, chunky bracelet, or vibrant shoes can completely re-energise a basic outfit. Think about how a simple white shirt and jeans can be transformed with an emerald-green handbag and matching slingbacks. Suddenly, you look like you had a plan.
By Funke Babs-Kufeji
Why It Hurts So Much
Friendships aren’t just social addons. They’re our chosen families. Your friend was probably your therapist, your hype woman, your emergency contact, and your partner-in-chaos all rolled into one. You shared secrets, celebrated wins, mourned losses, and built a soft place to land. So, when that bond breaks? It feels like losing a piece of yourself. What makes it worse is that society doesn’t treat friendship breakups like real heartbreak. There’s no “sorry for your loss” card, no roadmap, no rituals. You’re left holding all this emotional weight with nowhere to place it.
So, How Do You Heal?
First of all, there’s no quick fix. But there are ways to process the hurt and find peace again.
1. Call It What It Is: A Loss
Don’t downplay it. That friendship meant something. You’re allowed to feel sad, angry, or blindsided. It’s okay to grieve, even if the world doesn’t give you permission.
2. Let Go of the Closure Fantasy
You might never get an explanation, and that sucks. But waiting for a final text or perfect apology will only keep you stuck. Some friendships end with a bang, others with a slow fade. Accepting the silence is part of moving forward.
3. Stop the Blame Game
Friendship breakups are rarely onesided. Instead of obsessing over who was right or wrong, reflect on the lessons. What did the friendship teach you? What patterns do you want to avoid? Growth lives in the reflection—not the resentment.
4. Lean Into the People Still Standing
You don’t have to do this alone. Pour your energy into relationships that feel mutual, safe, and energising. Reconnect with people who bring light into your life. Let them remind you that you’re still loved.
5. Forgive – For You
Forgiveness isn’t about letting them off the hook or rekindling the friendship. It’s about releasing yourself from the grip of bitterness. Whether the ending was messy or just sad, holding on to anger will only weigh you down.
Moving On (Without Guilt)
Losing a friend can feel like losing your sense of emotional home. But here’s the truth: some friendships are seasonal. They serve a purpose, teach us something, and then come
FRIENDSHIP BREAKUPS HURT TOO –
HERE’S HOW TO COPE AND HEAL
When we think of breakups, our minds instantly go to romantic relationships—the dramatic texts, the playlist of heartbreak anthems, the friends who rally around you. But what about friendship breakups? The kind that doesn’t come with warning signs, the ones that fizzle out quietly, leaving behind confusion and a strange ache in your chest. No big fights. No final talk. Just silence.
One day, you’re laughing over inside jokes and planning brunch dates. Next, your messages go unread, and you’re left staring at old photos, wondering what went wrong. It hits hard—sometimes even harder than a romantic split—because no one tells you how to grieve a friendship.
to an end. And that’s okay. Not all endings are failures. Some are redirections.
You may never fully understand why that friend stopped calling. But you can choose how you carry the experience. Let it shape stronger boundaries. Let it make you more intentional about the friendships you still have. Let it remind you that you deserve consistency and care, not confusion and crumbs.
So, here’s your permission slip: Talk about it. Cry about it. Journal about it. Mourn it like the real heartbreak it is. Because friendship breakups are valid, and healing from them is brave. And who knows? That closed door might reopen someday. Or maybe it won’t. Either way, what’s waiting on the other side of healing is a wiser, softer, more self-aware you. And that’s a friendship worth investing in.
MOVIE REVIEW; TKAM WILL HAVE YOU ROOTING FOR FRAUDSTERS AND QUESTIONING YOUR MORALS
KEMI ADETIBA HAS DONE IT AGAIN.
It’s been barely two weeks and Kemi Adetiba has got all of Nollywood and the global film community rattled, in a good way.
When Kemi Adetiba steps behind the camera, expectations rise. And rightly so. From the glossy rom-com heights of The Wedding Party, which took filmmaking in Nollywood to a whole new level, to the intensity of King of Boys, Adetiba has carved out a signature style in Nollywood: visually bold, emotionally racking, wildly relatable, and politically relevant.
Although no stranger to risks, “To Kill a Monkey” (TKAM), her newest Netflix original, is, to her admission, Kemi Adetiba’s riskiest project yet. The series is a searing 8-episode descent into the world of cybercrime, betrayal, power, and the price of survival. Co-produced by Adetiba and her brother Remi Adetiba under Kemi Adetiba Visuals, it premiered globally on Netflix on July 18, 2025, and features an unlikely ensemble cast that proved to be as bold as Kemi herself.
From William Benson to Bucci Franklin to Lillian Afegbai, Stella Damasus, Bimbo Akintola, Chidi Mokeme, Michael Ejoor, Ireti Doyle, Sunshine Rosman and many others, each of them executed their roles in characters we won’t be forgetting for a long time.
Plot Summary (SpoilerFree)
Efemini(William Benson) is down on his luck. A principled man in a broken system, facing the challenges of possibly 200 average Nigerians, from failed job hunts to job loss, poverty, frustration and soon desperation. That is, until an old friend, Oboz(Bucci Franklin), reappears, now a flamboyant and successful cyber-crime maestro. Efe is offered a way out and soon descends into a life he could have sworn he would never be a part of. The story goes from 0 to 100 real quick with the introduction of an old school cybercrime boss known as Teacher (Chidi Mokeme), who begins to threaten Efemini and Oboz in a failed attempt to lay claim to 30% of their earnings. On the other side of the law is Mo, a no-nonsense cybercrime investigator still recovering from a personal tragedy, who becomes highly suspicious of the duo’s wealth and is determined to dismantle the syndicate from the inside.
Everything from family, love, friendship, trust and survival is on the line as all the main players enter into a rat race neither of them are totally prepared for.
Review
Before we go too far, Kemi Adetiba already lauded how dedicated her husband, Oscar Heman-Ackah, was, especially to the scoring of the film’s music, and we just want to say, “We’re right there with you, Kemi.”
The soundtrack and Score were atmospheric, building tension where needed and knowing when to fade away. It was excellent in execution and in what it translated to the audience.
To say the least, TKAM is such a head turner. You’d think you know what’s going to happen, but the way that it does, and especially the intricate character arcs, it takes you on a wild rollercoaster ride.
It’s one thing to have a good plot, with solid characters, but it’s another to have actors who are right there with you and deliver your vision.
First of all, Oboz was either clearly written for Bucci Franklin, or he just played it all too well. Bucci Franklin as Oboz is a study in contrasts: magnetic yet menacing, loyal yet manipulative. We’ve seen Bucci Franklin before, but trust me, you haven’t seen him in this way before.
Franklin doesn’t portray Oboz as a typical villain; he portrays him as a man shaped by trauma and street survival. His breakdowns are just as riveting as his moments of swagger.
Then, at the heart of TKAM is William Benson as Efe, who delivers a breakthrough performance.
The transition from your everyday hustling Nigerian to a man navigating the world of cybercrime with his smarts is not like what we’re used to. He doesn’t immediately become pompous and egotistical; in fact, he tries hard to stick to his principles until the people he trusted the most push him to the edge.
Bimbo Akintola in the role of Mo,
grief-stricken yet determined to rise above the ashes; Lilian Afegbai, totally unforgettable as Idia; and Stella Damasus’ initial quiet depth as Nosa, until wealth intoxicates her, making her a thorn in Efe’s flesh.
Safe to say Kemi Adetiba, like what we saw with Sola Sobowale in King of Boys, knows exactly how to bring out the best in every actor she works with.
The location/Set Design shows that some homework was done. From cramped, slum-like apartments reflecting the initial state of Efemini’s finances to the upscale home and neighbourhood when luck smiled upon him, to the significant upgrade of Oboz’s home when they began to make more, to dimly lit workstations for the cybercrime syndicate and safehouses, every space feels authentic.
Cinematography was befitting for each scene, each mood and each interaction; no Lekki-Ikoyi link bridge was sighted this time, thankfully. Costume and Makeup told their own story. Efe’s shift from neutral tones to darker, bolder pieces echoes his transition. Oboz’s looks scream of wealth, insecurity and rawness in equal measure.
Idia’s wardrobe was perhaps one of our favourites. You knew Idia was coming from miles away, if it wasn’t the bling, then it was definitely the rattling of her bold accessories or at the very least, those 3-inch pointed
nails, or perhaps her thick accent with her calling out her “husbeeend”
The not-so-subtle nods to culture, from native Edo names to linguistic references here and there, didn’t go unseen either.
While some of the dialogue felt a little over flogged it can easily be overlooked in the grand scheme of things.
We cannot but applaud Kemi Adetiba’s use of silences, breaths, stillness and emotional build up. She showcased a rare patience in African storytelling.
Our Take TKAM brilliantly holds up a mirror to viewers. The script doesn’t preach. It presents. It allows viewers to root for a criminal, distrust a cop, love a traitor, and question their own sense of justice.
There are no real heroes here, just people trying to breathe under water. Safe to say Kemi Adetiba once again cemented her place as one of Nollywood’s most fearless storytellers, and her cast turns in performances that will haunt you. Watch it. Feel it. Debate it. And most of all, don’t judge too quickly. To Kill a Monkey (TKAM) makes a Bold, Daring and Unflinching statement that shook us all to the core. want to say Kemi Adetiba really pulled out all the stops for this, but then again, who knows what she has planned next?
KEMI ADETIBA
BUCCI FRANKLIN AS OBOZ
BIMBO AKINTOLA AS INSPECTOR MO OGUNLESI CHIDI MOKEME AS TEACHER
By Bukola Amoboye
KUNLE OGUNMEFUN 30 YEARS OF BLUEBIRD
With a career spanning over three decades, Kunle Ogunmefun has become a formidable force in Nigeria’s marketing and communications industry. As the Founder and Executive Vice Chairman of Bluebird Communications—one of the country’s most enduring second-generation creative agencies—Kunle has done more than build a company. He’s helped shape the very fabric of the industry. Renowned for his strategic clarity, creative foresight, and unwavering commitment to enterprise development, Kunle is the rare kind of leader who blends business intelligence with entrepreneurial courage. A proud alumnus of the University of Ibadan, Lagos Business School, and the prestigious Harvard Business School, his academic and professional journey reflects a lifelong pursuit of excellence and value creation. Before founding Bluebird Communications in 1995, Kunle honed his skills in the corporate world, working at Union Bank and Nicon Insurance—experiences that gave him a strong foundation in business and leadership. Over the years, he has not only built Bluebird into a trusted creative powerhouse but has also contributed to sectors as diverse as real estate, insurance, and media through various board and advisory roles. Now, as Bluebird Communications celebrates an incredible 30 years of creativity, consistency, and client success, Kunle Ogunmefun remains a builder at heart—of brands, of people, and legacies. In this exclusive interview with Funke Babs-Kufeji, he looks back on the early days of Bluebird, reflects on how Nigeria’s communications industry has evolved, and shares what it really takes to stay relevant—and inspired—three decades on.
Looking back to 1995, when Bluebird Communications first took flight, what was your vision then, and how close is the company today to what you imagined?
1995 was during the military era. Many businesses were shutting down, and the climate was tough. However, I noticed a gap in the market —a real need —and I chose to fill it. It’s been a journey, full of challenges and growth, but looking back, I believe we made the right call. Our Clients are extremely satisfied with our data-driven creative solutions, delivered with robust technology. Today, 30 years later, we’re still standing, still evolving, and focused on the journey ahead.
When you founded Bluebird Communications in 1995, what was your guiding vision and what inspired the name ‘Bluebird’?
Bluebird was founded with a clear purpose — to be a focused and strategic partner to brands. Over the years, we’ve built a team that’s not just skilled but driven by a sense of purpose. The name ‘Bluebird’ isn’t just a name; it symbolises resilience and strength, like that famous rare bird in Australia, small but tireless. That spirit defines how we work and why we’ve endured.
In the first five years, you built a strong portfolio in the financial sector. What was your strategy for winning trust in such a competitive space?
First, want to state that never worked in any advertising agency prior to setting up Bluebird. My background in the financial industry played a key role. brought with me the discipline, structure, and professionalism of the financial sector when we set up Bluebird. That foundation helped shape how we operate, and it’s been critical to building the trust and long-term relationships we enjoy with our clients today.
What were some of the earliest challenges you faced as a second-generation creative agency, and how did you set Bluebird apart from its peers?
The only obvious challenge was the State of the Nigerian economy in 1995. It was indeed the dark days of the Military rule. Nigeria, if you remember clearly, Nigeria was a pariah State. Businesses were shutting down, international companies were returning to their home countries, and potential clients were recalibrating their businesses. However, was still determined to forge ahead, knowing that amidst chaos lie several opportunities. basically focused on developing the company, setting up the structures and building the blocks that will deliver profitable yet sustainable business. 30 years after, to God be all the Glory that I took those bold initiatives.
Bluebird has remained compact and highly efficient over three decades. Was that intentional, and what are the advantages of that model in today’s market?
It’s intentional and part of our culture. From the start, I’ve believed
that motivated people build great companies. We invest in our team, not just with training but with a sense of purpose. It reflects our leadership style — clear expectations, support, and shared wins. am sure you have heard the phrase “Beautiful things come in small packages”. Small but effective structures always outperform elephantine but bureaucratic structures.
How did your experiences at the University of Ibadan, LBS, and Harvard influence your leadership style and the way you built Bluebird?
My academic background and business leadership training gave me a very deep and strong foundation. But a real turning point came when I started engaging with other business leaders. Those conversations challenged my thinking and helped me refine our approach at Bluebird. It pushed me to evolve — not just as a founder, but as a leader committed to building something that lasts.
You’ve been described as a strategic thinker and trusted advisor. How do you balance creativity with business logic in your leadership?
Creativity starts with selecting the right talent, people who are not just skilled but curious, self-driven, and hungry to solve problems. Once they’re in, we empower them and give them full trust to get the work done. That’s our philosophy: hire smart, trust fully, and create space for ideas to grow. It’s how we’ve built a culture that consistently delivers work with meaning and impact.
Bluebird has always embraced evolution. How has the agency stayed ahead of disruption in a data-heavy, tech-driven marketing era?
We’ve always planned ahead of the curve. We position ourselves to lead it by hiring the right talent, investing in tools, and equipping our team through continuous training. That’s how we stay ready to meet the demands of each era for our clients and stakeholders. We are always work in progress.
With media relations, storytelling, and big data all converging, what does effective brand communication mean in 2025 and beyond?
The industry is now more data-driven and measurable. What sets great communication apart is how well you interpret that data. At Bluebird, we use insights to shape strong, relevant narratives — but we always keep the human element at the centre. That’s how our team blends strategy with storytelling to create work that connects and deliver.
What’s your take on AI and its growing influence on marketing communications? Friend, foe, or fuel?
AI is fuel. It can sharpen strategy, speed up execution, and open new creative possibilities. But if not properly managed, it can become a foe, stripping out originality, empathy, and nuance. The key is to use it as a tool, not a crutch. At Bluebird, we see it as an enabler, guided by human insight and creativity. We ensure in our work that the final layer — the insight, the storytelling, the emotional intelligence still comes from our people. It is difficult to completely alienate humanity in general and replace it with technology.
Bluebird is known for a collaborative, insight-driven team culture. What’s your secret to building and retaining creative, highperforming teams?
We run a relaxed, merit-driven culture that rejects favouritism and nepotism. Psychological safety is a core value — we see you first as a human, not just a role. Everyone is treated with respect and given the freedom to express, contribute, and grow. That’s why we’ve built a team that stays. Our high retention rate reflects the loyalty and trust we’ve earned over the years.
Looking across your 30-year journey, what core value has never changed at Bluebird and what new values have emerged?
Across our 30-year journey, our values have never changed — creativity, trust, empathy, excellent turnaround time, and a strong sense of ownership. From the outset, we were intentional about establishing values that would endure across shifts in generations and evolving work practices. That’s why our culture is rooted in PRRETI (sounding like PRETTY)— Passion, Respect for the Individual, Responsibility, Excellence, Team Spirit, and Integrity. These aren’t just words; they show up in how we deliver work, how we treat one another, and how we build lasting client relationships. They shape our decisions, guide our service, and define the Bluebird standard.
You’ve mentored and incubated talent across industries. What qualities do you believe define a great leader in today’s communications landscape?
For me, three qualities define a great leader in today’s communications landscape: Character, Passion, and Empathy. Character because your values must stay intact, no matter the pressure, Passion because this industry demands energy, consistency, and a clear sense of purpose. Empathy, because leadership today is about listening, understanding people, and leading with humanity.
What’s one campaign or client story that still gives you goosebumps, something that reflects Bluebird’s essence?
It’s difficult to pin down just one because we’ve had the privilege of working with exceptional clients across various sectors. Many of our campaigns have delivered more than just results; they’ve created moments that gave both us and our clients goosebumps. That emotional and strategic impact is what we aim for every time.
Bluebird has helped many brands fly. ‘How do you define impact in client work, and what does lasting brand success look like to you?
For us, impact is measured by how well a brand grows and stands out in its category, industry, and market. It’s not just about visibility, it’s about meaningful differentiation. Lasting brand success happens when that visibility turns into sustainability, strong positioning, and bottom-line growth. That’s why we don’t chase shortterm wins. We approach every brief with strategy, clarity, and a mindset for long-term partnership. That’s where the real value lies: in helping brands not just fly, but stay airborne.
Bluebird is God-led. We acknowledge Him in all we do. Many thanks also to my Family, our Directors(past and present), staff members( past and present), numerous clients, media partners, Championed by the Duke himself, Prince Nduka Obaigbena, business associates and stakeholders.
As Bluebird turns 30, what is your boldest hope for its next chapter, and what advice would you give to young agencies trying to build a legacy of their own?
In another 30 years, I want to see Bluebird still vibrant, evolving with technology, people, and culture. want us to remain relevant to our clients, our industry, and our country, contributing meaningfully to Nigeria’s economic growth and creative landscape. To young agencies: don’t chase short-term wins. Build with a long-term view. Focus on value, consistency, and relationships. That’s how you grow a business that lasts.
If there’s one thing I’ve learned, it’s this: stay grounded in your values, stay curious, and always build with purpose.
We got this far because the Almighty God was with us from day one. Bluebird is God-led. We acknowledge Him in all we do. Many thanks also to my Family, our Directors(past and present), staff members( past and present), numerous clients, media partners, Championed by the Duke himself, Prince Nduka Obaigbena, business associates and stakeholders. would like to publicly acknowledge two giants on whose shoulders I stood for a long time and whose business principles have been my guiding light in nurturing Bluebird: the late Sir Hassan Olusola Odukale and Otunba Michael Olasubomi Balogun. May their souls continue to find eternal rest. I can never forget them.
EXES: FRIENDS, OR BLOCKED FOR GOOD?
You’re out on a Friday night, living your best life—cocktails flowing, music on point, and your skin glowing in that good lighting. And just when you think the night couldn’t get any better, you turn around and there they are: your ex. Yep, that ex. The one who taught you how to eat amala with your fingers and then ghosted just when your mum started asking if she should pray about them. Running into an ex is basically a modern rite of passage. And whether it’s in Lagos, London, or your local supermarket, it always begs the question: Should we still be friends? Or is this a block-and-never-look-back situation?
By Funke Babs-Kufeji
Team “We’re Just
Friends”
Some people are firm believers in post-breakup peace. They’ll tell you staying friends with an ex is the grown-up thing to do. No drama. No bitterness. Just two people who shared something real and decided to part ways like adults. And honestly? Sometimes it’s true. Maybe the breakup was mutual. No tears. No ugly fights. Just a calm understanding that it wasn’t meant to be. These are the unicorn exes— the ones who still send a “Happy Birthday” message without stirring drama. The ones who genuinely want the best for you. Some might even offer business advice, attend your wedding (yes, people do this!), or randomly send you memes you’d actually laugh at. It’s rare, but it happens.
Team “Block and Bless”
But let’s not get carried away. In reality, staying friends with an ex isn’t always cute. It can be a dangerous game of emotional ping-pong.
There are exes who “check in” just when you’ve started moving on. The ones who randomly drop “I miss us” texts when their new situationship starts going left. Or the ones who only remember you exist after you post a fire selfie. Those ones? Block them. Swiftly. If the breakup was messy—cheating, gaslighting, constant disrespect— then staying friends isn’t noble, it’s unnecessary. You don’t owe anyone access to your peace, especially someone who once turned it upside down.
But What If You Have to See Them?
Because life loves drama, you might end up working in the same office. Or you share
mutual friends. Or you’re both invited to that one destination wedding. In those moments, the key is to be polite without pretending. You don’t have to make small talk. You don’t have to hug them. A respectful nod, a basic “hi,” and going about your day is enough. Grown-up doesn’t mean emotionally available—it just means you’re not being messy in public.
Before You Decide…
Ask yourself a few honest questions: Why do I want to stay friends? Is it love disguised as logic, or are you truly over it?
Can I handle seeing them with someone new? And no, “I’m happy for him” while crying in the car doesn’t count.
Are there still feelings on either side?
Because if yes, you’re not staying friends. You’re playing with fire. Did they hurt you? Healing doesn’t require access. Forgiveness is internal work, not a shared group chat.
There’s no universal rule when it comes to exes. Some people genuinely become lifelong friends. Others can’t even say their ex’s name without rolling their eyes—and both are valid. What matters most is choosing what’s healthy for you.
THE ACCESSORIES THAT INSTANTLY UPGRADE ANY OUTFIT
There’s something magical about the right accessory. One moment you’re standing in front of the mirror wondering why your outfit feels “meh,” and the next, with the slip of a belt or the flick of a statement earring, you look like you’ve stepped straight out of a style editorial. Accessories, when chosen wisely, have the ability to pull your look together, inject personality, and make even the simplest outfit feel expensive. The good news? You don’t need a closet full of designer pieces to achieve that upgrade. All you need are a few key accessories in your arsenal.
1. Structured Bags That Mean Business
A well-structured bag has the power to elevate your outfit faster than any other accessory. Whether you’re in a crisp white shirt and jeans or a flowy summer dress, a tote or satchel with clean lines instantly makes you look more polished. Think timeless colours like black, camel, or deep burgundy if you want something versatile, but don’t be afraid of a bold hue for days when your outfit needs a pop. Pro tip: Invest in one good-quality leather bag. It doesn’t have to be designer, but it should be durable enough to hold its shape. The difference between a slouchy, wornout bag and a structured one is night and day.
2. Statement Jewellery Without Trying Too Hard
Jewellery is the fastest way to add personality to your look. Think oversized hoops, chunky chains, sculptural rings, and layered necklaces. The key is balance: if your earrings are bold, keep your necklace delicate, and vice versa.
Gold-toned pieces are especially flattering against most skin tones and tend to look more luxe. But don’t ignore colourful gemstone rings or beaded bracelets—they add that effortless, boho vibe, especially during the warmer months. And please, retire those basic stud earrings you’ve worn for years. Swap them for sleek huggies or abstract shapes and watch how your face lights up.
3. Belts
That Do More Than Hold Up Your Jeans
Belts don’t get nearly enough credit for the way they can transform an outfit. Cinch a flowy dress at the waist, and you instantly create shape. Add a wide belt to a blazer, and suddenly your office look is runway-ready. Even jeans and a T-shirt feel more put together with a quality leather belt.
The secret? Look for belts with interesting buckles or textured finishes.
Croc-effect, braided leather, or metallic finishes can add that extra bit of interest
without overpowering the outfit.
4. Sunglasses That Command Attention
There’s something about a great pair of sunglasses that makes you look instantly more confident—even on a day when you’re not feeling your best. This season, oversized frames, cateyes, and angular geometric shapes are stealing the spotlight.
The trick is to find a shape that complements your face. Round faces do well with angular styles, while square faces benefit from softer, rounded edges. Once you’ve found your match, wear them with everything. Sunglasses aren’t just for sunny days; they’re a year-round power accessory.
5. Scarves That Add Layers of Chic
Scarves are the unsung heroes of accessories. Whether you wrap one around your neck, tie it to the handle of your handbag, or wear it as a headscarf, it can instantly add texture and colour to your outfit.
6. Shoes That Do the Talking
Shoes can make or break your outfit.
A chic pair of loafers, mules, or block heels can take even the most casual ensemble up a notch. Statement sneakers are also having a major moment, and they’re perfect for when you want to be comfortable but stylish. Neutral colours are safe, but don’t underestimate the power of a bold shoe. Red heels, metallic sandals, or patterned boots can act as the statement piece for a minimalist outfit.
7. Hair Accessories That Aren’t Childish
Forget the scrunchies you wore in secondary school—today’s hair accessories are elevated. Sleek hair clips, pearl-encrusted pins, and minimalist headbands are chic ways to add personality to your look. Keep it understated: one or two carefully placed pieces will do the trick. It’s about framing your face without going overboard.
Florence, Italy
FIVE PLACES THAT SHOULD BE ON YOUR TRAVEL WISH LIST
We all have that imaginary wish list of destinations—some scribbled in the margins of our journals, others saved on Instagram collections we never revisit. But with the world opening up and travel becoming a form of self-expression (and soft life), maybe it’s time to dust off that list and give it a fresh, very Nigerian update. Yes, we’re still obsessed with Santorini sunsets and Moroccan riads, but these five destinations—some global, some proudly local—should be tugging at your wanderlust right now.
Yusufari Desert, Yobe
Nigeria’s Best-Kept Secret
You want something different? Here’s a plot twist: Nigeria has its own desert experience, and it’s called Yusufari. Far up in Yobe State, bordering the Niger Republic, the Yusufari sand dunes are like a mirage that turned out to be real. It’s raw, vast, and dramatic—an unfiltered slice of the Sahara. If you’ve been dreaming of riding camels in Morocco or dune bashing in Dubai, you might want to check your own backyard first. Sure, it’s not yet commercialised, and you’ll need a good guide, maybe even a 4x4, but the adventure is the point. The quiet here is spiritual. It’s the kind of place that makes you feel small in the best way possible. And let’s face it—being the friend who’s “done the Yobe desert” has bragging rights written all over it.
Chefchaouen, Morocco
The City in Blue
This Moroccan gem isn’t exactly a secret anymore, but there’s a reason everyone who goes there comes back a little obsessed. Tucked into the Rif Mountains, Chefchaouen is that one Instagram post that makes people pause and ask, “Where is this?” Everything—and we mean everything—is blue: houses, alleyways, door frames, even some of the cats look like they’ve adapted to the palette.
But Chefchaouen is more than its photogenic good looks. There’s a calmness in its air, a gentleness in its rhythm. You could spend the day browsing its souks, sipping mint tea with locals, or hiking to nearby waterfalls. It’s the kind of place that feels like a dream you don’t want to wake up from. And from Lagos, flights to Casablanca or Tangier make it relatively accessible.
For the Romance and the Renaissance If Lagos traffic and the daily hustle have dulled your sense of wonder, Florence is the perfect palette cleanser. It’s the kind of place that makes you fall in love again—whether with someone, yourself, or life in general. The food? Divine. The architecture? Ridiculously beautiful. The fashion? Timeless. And don’t get us started on the art—Michelangelo’s David is there, just standing around like it’s not a big deal. Walk across the Ponte Vecchio at sunset or sip espresso in a centuries-old café. Florence makes you feel like you’ve stepped into a painting, and honestly, after one too many buka lunches in noisy joints, we all deserve a little bit of Tuscan magic.
Stellenbosch, South Africa
Wine, Vibes, and Vineyard Picnics
We love a destination that understands aesthetic, and Stellenbosch is that girl. Located just outside Cape Town, this town is the heart of South Africa’s wine country. Even if you don’t know your Cabernet from your Shiraz, you’ll appreciate what Stellenbosch offers: endless rolling vineyards, charming wine estates, and picnics that look like they were curated by Pinterest boards.
Book a wine tram that takes you from vineyard to vineyard, sipping and snacking your way through the day. Some estates even offer chocolate pairings, art galleries, and Instagramworthy cheese boards. It’s chill, it’s elegant, and it’s surprisingly affordable—especially when you split a bottle with friends and toast to how far you’ve come.
Kano, Nigeria
A Cultural Powerhouse
Before you roll your eyes and say, “What’s in Kano?”—listen. Kano is not just one of Nigeria’s oldest cities; it’s a dazzling mosaic of history, craftsmanship, and colour. This is the city of the famed Kurmi Market, one of the oldest in West Africa, and the legendary dye pits of Kofar Mata, where indigo-dyed fabrics have been made for centuries.
However, beyond the history books, Kano is a modern and vibrant city. From the rhythm of Hausa music floating through its streets to the stunning embroidery worn by its residents, everything here tells a story. And the food? Suya, kilishi, masa, and miyan kuka—need we say more? If you’re the type of traveller who loves to see a place through its people and pulse, Kano deserves a firm spot on your wishlist.
IS SEXUAL SATISFACTION
STILL TABOO TO TALK ABOUT?
In Nigeria, we talk about everything—politics, power, pepper soup—but when it comes to sexual satisfaction, the room gets quiet. Not sexy, quiet, just awkward, judgmental silence. It’s the kind of silence that tells you, “This topic is not for decent people.” And yet, everyone is doing it—or at least pretending to. We live in a culture where sexual innuendo has become part of our music, our memes, and even our morning radio shows. We can all laugh at skits about “knacking” and quote risqué lyrics at parties, but let someone say, “I didn’t enjoy sex last night,” and suddenly you’re labelled vulgar, desperate, or worse—ungodly. For many Nigerians, especially women, sexual satisfaction is treated as a luxury, not a right. You’re allowed to desire a husband, a home, a handbag—but not an orgasm. And if you do, please be discreet about it. Respect yourself. That mindset starts early. Growing up, sex education—if it happened at all—was often a warning dressed up as advice.
“Don’t get pregnant.”
“Don’t bring shame to this family.” “Your body is the temple of the Lord.” Nobody ever sat us down to explain that sex is more than biology or morality; that it’s also emotional, psychological, and—yes—pleasurable. Instead, we’re raised on silence, shame, and a heavy dose of hypocrisy. For women, the message is that sex is something you give to prove your love or secure your marriage. For men, it’s a performance—a way to prove your masculinity. But nobody teaches communication. Nobody teaches listening, honesty, or curiosity. We know how to do sex; we just don’t know how to talk about it. Which is why so many people are in relationships, even marriages, where they’ve never once said to their partner, “This doesn’t feel good,” or “I’d like to try something else.” They fake pleasure the way we fake respect for our bosses—mechanically, silently, and with a little resentment. What’s worse is that this silence doesn’t end in the bedroom. It spills into our friendships, our doctor’s offices, and even therapy rooms. Because talking about sexual satisfaction in Nigeria isn’t just taboo—it’s risky. You risk being misunderstood, shamed, or laughed at. And so, people turn to anonymous confession pages, late-night Twitter spaces, and whisper networks to vent and validate their experiences. But even those spaces are often more performative than transformative. Everyone wants to sound woke, but very few are having the real, necessary, vulnerable conversations. It doesn’t help that pop culture sends mixed signals. We celebrate women like Tiwa Savage for their boldness, but we also shame them the moment they own their sexual power. A man can say he wants “oral sex”, and it’s banter. A woman says she wants to climax, and suddenly she’s a threat to tradition. The double standard is exhausting, and it keeps too
many people from advocating for themselves, even in private. It’s even more intense within marriage. Many women go in thinking their sex life will finally blossom, only to discover it’s even harder to speak up once vows are involved. Cultural expectations, religious teachings, and family pressure make it difficult to admit dissatisfaction. “Just pray about it,” they’ll say.
“You can’t have it all.” But why not? Why can’t you be spiritual, successful, and sexually satisfied? Why is pleasure always the first thing we sacrifice in the name of morality or modesty? The reality is, sexual dissatisfaction isn’t just a minor inconvenience. It can create distance in relationships, fuel resentment, and even affect mental health. It can make people feel broken, unloved, or unworthy Sexual pleasure is not just about the act—it’s about connection, self-esteem, confidence, safety, and joy. It’s about being seen, heard, and valued—not just in bed, but as a whole person. And if we want to move forward as a society that claims to care about wellness, wholeness, and truth, we can’t keep treating sex like a side note. We need to normalise honest conversations about desire, discomfort, consent, and satisfaction. We need to make room for people—especially women—to own their narratives without fear of being judged or dismissed. And we need to challenge the systems, teachings, and ideologies that have taught us to shrink ourselves in the most intimate parts of our lives.
Of course, things are evolving— especially among Gen Z. This younger, bolder generation is growing up with more access to information, more global conversations, and a stronger sense of personal agency. They’re more likely to ask questions, demand clarity, and reject shame. While many millennials and older Nigerians still struggle with internalised taboos, Gen Z seem more comfortable naming their needs—whether it’s in a group chat, a podcast, or a partner’s DM. But even they are not immune to the cultural residue we all carry. The old scripts are still loud. It takes conscious unlearning to write new ones. The good news is, a quiet shift is happening. Nigerian sex educators, therapists, and podcasters are doing the brave work of tearing down old taboos. More people are speaking up. Couples are trying.
Individuals are unlearning. But we need more than whispers—we need dialogue. We need to move from coded tweets to clear communication. From shame to openness. From survival to satisfaction. Because the truth is, wanting good sex doesn’t make you loose. It makes you human. And if we can’t talk about that in our relationships, our homes, or our churches, then we have to ask—what exactly are we protecting? And at whose expense? Sexual satisfaction shouldn’t be taboo. It should be the beginning of a deeper, richer conversation about what it means to be fully alive—and truly connected.
HOW SOCIAL MEDIA FILTERS CHANGED THE WAY WE SEE OUR SKIN
There was a time—not long ago—when skin was allowed to simply be skin. It flushed with heat, broke out with stress, scarred from life, and glowed on its own terms. It was real, reactive, and entirely human. However, the front-facing camera then became a mirror, and that mirror came with various options. With one tap, shadows were softened, blemishes blurred, contours subtly lifted. Our skin stopped being something we lived in and became something we edited. Welcome to the filtered era—where your face isn’t your face until it’s been adjusted. The shift didn’t happen overnight. At first, it was innocent—Snapchat flower crowns, Instagram’s Valencia glow. Then came the “perfect skin” filters: designed not to decorate, but to erase. To streamline. To make skin look like the idea of skin. And slowly, the standard changed. We began measuring our real reflections against our edited selves. We didn’t just want good skin—we wanted filtered skin, offline. This digital distortion crept in quietly but powerfully. Filters became less playful and more persuasive. The most popular ones weren’t the ones that added glitter or animal ears, but those that subtly sculpted and softened. “No filter” started meaning “subtle filter.” And we all knew it. In a world of curated authenticity, even our imperfections had to be aesthetically pleasing.
But the cost of all this invisible retouching? A rising discomfort with reality. The kind of self-scrutiny that makes you lean into the mirror and wonder if your pores are too large, if your skin isn’t bright enough, smooth enough, glowy enough. It’s not vanity—it’s visual conditioning. After hours of scrolling through flawless faces, your own starts to feel like an error. Even beauty becomes burdensome.
And the irony? Most of those flawless faces aren’t real either.
Social media hasn’t just changed how we present our skin—it’s reshaped how we perceive it. What used to be normal—texture, pigmentation, fine lines—is now “brave”
to show. We applaud people for doing the radical act of showing their actual face. And skincare, which once sat quietly in the self-care aisle, has exploded into an entire ecosystem. It’s content. It’s culture. It’s a competitive sport. We’re now hyper-literate about ingredients—tossing around words like niacinamide and peptides like we’re minor chemists. We know the difference between physical and chemical exfoliants. We chase actives like trends. And yet, somehow, many of us still feel like we’re falling short. Because no product can outperform the fantasy of a filter.
This isn’t to say it’s all doom and digital dysmorphia. Social media has also democratised access to skincare knowledge. Dermatologists have gone viral. Black and brown skin finally has a seat at the skincare table. There’s more conversation, more inclusivity, more community than ever. And perhaps, most importantly, there’s resistance.
Movements like #SkinPositivity and #FilterDrop are pushing back against the pressure to be perfect. More creators—especially women—are embracing the vulnerability of being unfiltered. They’re showing us what real skin looks like: hormonal breakouts, heat rash, hyperpigmentation, eczema, and all the beautiful in-betweens. And they’re reminding us that we’ve always had permission to exist as we are. Still, it’s complicated. We live in a world that praises transparency but rewards perfection. Even the anti-filter posts have to look good. Even vulnerability, online, is curated. But perhaps the lesson isn’t to reject filters entirely—they can be fun, creative, even empowering. The lesson is to remember that filters are fiction. Beautiful fiction, but fiction nonetheless. Skin is not meant to be smooth like glass or poreless like porcelain. It’s alive. It reacts. It ages. It holds memory. It tells stories. And it deserves to be seen in its full, unedited glory— not just online, but in real life, too.
